TyreSafe, the UK’s charity dedicated to raising tyre safety awareness, has launched a new national campaign alerting young drivers that having just two illegal tyres could result in the immediate loss of their driving licence. The flagship initiative, Young Driver Campaign, is timed to coincide with a major police enforcement drive, Operation Spotlight, which focuses on road safety among new drivers.

The campaign’s critical message highlights the severe consequences of neglecting tyre maintenance. Motorists caught with illegal or unsafe tyres face a maximum fine of GBP 2,500 and three penalty points for each faulty tyre. This poses a particular threat to drivers who have passed their test within the last two years, as accumulating six or more points leads to an automatic licence revocation. Therefore, just two defective tyres are enough for a new driver to be banned from the road.

This warning is especially urgent given a significant knowledge gap identified by TyreSafe’s research. The study found that more than half of drivers aged 17 to 24 are unaware that they are legally responsible for the condition of the tyres on any car they drive, regardless of whether they own the vehicle. To address this, the campaign promotes a simple, memorable checklist known as ACT, which encourages young drivers to regularly check their tyres’ Air pressure, Condition and Tread depth. This practical advice aims to prevent breakdowns, collisions and legal penalties.

For the first time, this campaign is running in support of the government’s THINK! initiative, amplifying its reach with backing from major organisations like the DVSA and leading driver training associations. The resources, including videos and guides, are being distributed through TyreSafe’s channels, and police forces, instructors and colleges are being urged to participate by promoting tyre safety within their local communities.

TyreSafe Chair Stuart Lovatt said, “Young and new drivers are a vulnerable road user group, not only due to inexperience, but also because of the tighter restrictions on their licence. By empowering young drivers with the correct knowledge, and encouraging them to undertake regular tyre inspections and maintenance, we can help to mitigate the risk of a tyre related incident or conviction. By launching this campaign alongside the NPCC’s Operation Spotlight, and in support of THINK!, the government’s road safety campaign, we can reach more young people than ever with practical advice. If that advice is implemented, it could ensure that not only they are safer on the roads, but they reduce their risk of receiving penalty points and fines that could cost them their licence.”

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Michelin has announced the full deployment of its proprietary TreadEye technology across the Michelin Retread Technologies franchise network in the United States. TreadEye is a technology developed to enhance the retread process and deliver value to fleets.

The company stated that TreadEye is a tread depth assessment tool that helps fleets maximise their tyre investment. The system collects 1,200 measurement points accurately and consistently, providing insights into tread wear and casing condition.

Key benefits of the TreadEye technology include:

• Identification of pull points by fleet location.
• Maximisation of rubber on the road by helping to avoid early pulls.
• Helps in prevention of casing damage and helps reduce DOT violations.
• Helps reduce downtime from late pulls.
• Improved efficiency in the tyre removal process, directly affecting a fleet’s bottom line.

Nate Kirian, Vice-President of Sales and Distribution, Commercial Business Lines for Michelin North America, Inc, said, “TreadEye is a game-changer for our retread operations and for the fleets we serve. It’s a powerful example of how Michelin continues to innovate in ways that directly benefit our customers.”

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In a significant move for UK road safety, TyreSafe, the nation's dedicated tyre safety charity, has formed a landmark partnership with the National Tyre Distributors Association (NTDA). This alliance represents a powerful consolidation of industry voices, uniting manufacturers, distributors and safety advocates behind the common goals of enhancing road safety, elevating professional standards and promoting positive behavioural change among motorists.

This formal collaboration brings together two central organisations within the automotive aftercare sector. By combining their strategic objectives, they aim to amplify crucial safety messages and deepen engagement with the frontline professionals – retailers, fitters and technicians – who directly influence driver habits. The NTDA, a leading trade association founded in 1930, represents over 300 companies operating more than 2,000 retail outlets across the country, from major national chains to independent family-run businesses.

The partnership will facilitate joint public campaigns, shared research projects and the development of educational resources designed to help both consumers and industry professionals better understand the critical importance of correct tyre maintenance and timely replacement. This collaborative effort is bolstered by compelling new data from the NTDA's recent TyreCheck 2025 study, which examined over 58,000 vehicles. The research revealed a concerning increase in the number of tyres nearing the legal minimum tread depth, underscoring an urgent need for renewed public education on what constitutes a truly roadworthy and safe tyre. Ultimately, this unified initiative marks a new era of cooperation, driven by a shared vision to eliminate the dangers posed by illegal and defective tyres on Britain's roads.

Stuart Lovatt, TyreSafe Chair, said, “This partnership represents a pivotal moment for the tyre industry. TyreSafe and the NTDA share a common goal – to make tyre safety a central part of the national road safety conversation. By combining TyreSafe’s public awareness and behavioural insight with the NTDA’s trade expertise and nationwide reach, we are uniting every part of the tyre supply chain behind one clear message – safe tyres save lives. Together, we can make that message stronger, more consistent and more effective than ever before.”

Ian Andrew, CEO, NTDA, said, “The NTDA has long been committed to raising standards across the tyre trade and promoting the professionalism of our members. Working collaboratively with TyreSafe allows us to take this commitment to the next level – ensuring that retailers, fitters and technicians play a central role in improving driver understanding and road safety outcomes. This partnership will help unify our industry around shared goals, driving both cultural and practical change.”

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The Yokohama Rubber Co., has added a new hose with a 3/8-inch (9mm) inner diameter and a 4-spiral structure to its Versatran ISO Series of hydraulic high-pressure hoses for markets outside Japan. The sales of the new hose has already started in September 2025.

The development, the company shared, responds to increased demand from underground mining sites for hoses with small diameters and high durability to fit narrow spaces and improve operational efficiency. The new 3/8-inch hose conforms to the highest durability standard, DC Type of the ISO18752 international standard. It also meets the flame-retardant standards of the U.S. Mine Safety and Health Administration (MSHA), ensuring safety under demanding conditions.

The hose is described as flexible and easy to manoeuvre, allowing for greater freedom in machine design and more efficient maintenance.

The addition of the new 3/8-inch hose expands Versatran's lineup in the 42MPa specification to include inner diameters from 3/8 of an inch (9mm) to 2 inches (50mm). This is expected to broaden the lineup's appeal across various markets and applications beyond mining machinery.

Yokohama Rubber's Versatran brand also includes the 4SH/4SP Series (meeting the EN856 European Standard) and the R1/R2 Series (complying with the EN853 and the US Society of Automotive Engineers (SAE) J517 standard). The company views its hose and couplings business as a key growth driver under its Yokohama Transformation 2026 (YX2026) management plan.

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Balkrishna Industries (BKT), an off-highway tyre company, has been named Cricket Australia’s (CA) naming rights partner for the Men’s One Day International (ODI) and T20 International series against India.

The matches between Australia and India will be titled the BKT Tyres Men’s ODI Series and the BKT Tyres Men’s T20 International Series.

The three-match BKT ODI series is scheduled to begin in Perth on 19 October, followed by the five-match BKT T20I series starting in Canberra on 29 October.

The partnership reinforces BKT’s existing association with cricket and reflects its commitment to advancing the sport globally. CA’s leadership is visiting India this month to engage with key stakeholders, highlighting the significance of the partnership between the two countries through sport.

Todd Greenberg, CEO, Cricket Australia, said, “We’re delighted to welcome BKT Tyres as the Naming Rights Partner for these marquee series. Their passion for cricket and dedication to creating immersive fan experiences align perfectly with our vision for the sport. We’re expecting huge crowds across Australia for the eight matches in the ODI and T20 series and it’s great to have a partner who shares our excitement about this series and for the game itself.”

Rajiv Poddar, Joint Managing Director, BKT, said, “This partnership with Cricket Australia marks a strategic milestone in strengthening BKT’s global footprint and deepening our connection with key markets where cricket is more than a sport — it’s a shared passion. As an Indian-origin company with a strong international presence, we see this collaboration as an opportunity to build brand equity, create meaningful engagement with fans across both India and Australia, and celebrate the values of performance, resilience and teamwork. Australia has been a key market for us for over a decade, and we are excited to elevate our journey in line with our ‘Growing Together’ philosophy.”

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