The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.

Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?

Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.

At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.

On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.

Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.

Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?

Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.

Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.

YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.

Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?

Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.

Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?

Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture. 

Q) What did you learn from the pandemic?

Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty. 

Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?

 Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.

Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?

Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant. 

Q) What are the current challenges in the business?

Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries. 

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BFGoodrich Tires has been designated the official tyre partner for the ChampCar Endurance Racing Series, establishing a new platform to demonstrate its engineering capabilities in grassroots motorsport. Central to this collaboration is the g-Force Rival+ tyre, which has been specifically developed for endurance racing and placed on the series' approved whitelist. The tyre is engineered to deliver consistent performance, durability and reliable wet-weather handling, addressing the core demands of amateur racing competitors.

Participants in the ChampCar series will gain access to a rebate programme and special opportunities at select events, including access to the BFGoodrich Performance Driving Guide, co-authored by brand ambassador Ross Bentley. The partnership aims to provide tangible support that enhances the racing experience for all series entrants.

The g-Force Rival+ tyre, launched in fall 2025, features a new rubber formulation for consistent lap times and a reinforced internal structure that minimises sidewall flex for instantaneous steering feedback. The tyre is currently available in 14 sizes.

Reviving a storied tradition, BFGoodrich has reintroduced its ‘Team T/A’ programme, fielding an endurance squad of employees and guest drivers competing exclusively in the ChampCar series. The team debuted at Daytona in April, finishing 16th out of 100 entries despite mechanical setbacks. Future races are scheduled at Sebring, Virginia International Raceway and Circuit of the Americas.

The original Team T/A programme was renowned from the 1970s through the 1990s for supporting grassroots racers. While the brand's recent acclaim has been tied to off-road racing, this initiative signals a return to pavement motorsports. Additional partnerships announced in June 2026 with the National Auto Sport Association, the Motorsport Safety Foundation and SCCA's Track Night in America underscore this sustained resurgence in the ultra-high performance arena.

Mike Chisek, President and CEO, ChampCar, said, “I’m excited to welcome BFGoodrich as a Series Partner of the ChampCar Endurance Series. It’s great to see the grassroots support BFGoodrich has for road racing, and their new g-Force Rival+ tyre is proving to be a great choice for our endurance road racing teams.”

T J Dennis, BFGoodrich Ultra-High Performance (UHP) Brand Manager, said, “Cementing this relationship with ChampCar is the latest step in bringing BFGoodrich’s ultra-high performance efforts back to the forefront. This partnership is mutually beneficial for each brand, and we’re eager to help ChampCar racers reach another level of performance.”

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ARLANXEO has announced that the German Federal Patent Court has nullified the German component of European patent EP 3 800 714. The contested intellectual property, held by Zeon Corporation, pertains to synthetic rubber compounds utilised as cathode binders within rechargeable battery systems, a sector critically linked to electric vehicles and energy storage solutions.

The revocation stems from an ongoing legal confrontation regarding battery binder technology. Zeon initiated infringement lawsuits in 2024 against ARLANXEO’s German and Dutch operations at the Munich Regional Court. In response, ARLANXEO contested the patent's legal standing, prompting a validity review by the Federal Patent Court.

Following a preliminary July 2025 ruling that cast substantial uncertainty on the patent’s enforceability, the Munich court suspended the infringement case. With the formal revocation in Germany, the foundational grounds for the local infringement allegations have been effectively eliminated.

John Gerrese, General Counsel, ARLANXEO, said, “We welcome the Court’s decision, which confirms our position on the invalidity of the patent. The ruling underscores the importance of robust patent standards. It also highlights the critical role of nullity proceedings in ensuring that only valid and enforceable patents are upheld.”

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Tegeta Green Planet, in collaboration with Shine Energy, recently conducted an environmental awareness session for students in grades one through three at Pirveli School-Gymnasium. The initiative employed an interactive and age-appropriate methodology to introduce young learners to fundamental ecological concepts.

The curriculum covered the detrimental effects of littering, the necessity of specialised disposal for waste tyres, used oil and batteries and the broader importance of resource conservation. Students were also taught practical, daily actions that contribute to environmental preservation and were shown how individual responsibility can collectively forge a cleaner future. The educational experience was reinforced through a participatory game that allowed children to engage with environmental topics via practical examples.

Upon concluding the programme, each student received a certificate and a symbolic gift. This activity aligns with the organisations' ongoing commitment to fostering environmental stewardship among youth, a priority that sees them regularly visiting schools to deliver engaging educational content. Such initiatives are designed to cultivate a sense of ecological responsibility from an early age, encouraging children to integrate nature conservation into their daily routines.

Established in 2022, Tegeta Green Planet operates as one of Georgia’s first authorised Extended Producer Responsibility organisations. The company offers membership to any business or individual entrepreneur subject to the nation’s EPR legislation, irrespective of their operational scale.

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Pirelli P Zero has made a prominent return to the Goodwood Festival of Speed, reinforcing its status as a leading choice for premium manufacturers. The 2026 edition features numerous high-performance vehicles equipped with tyres from the revitalised P Zero family. This widespread adoption underscores the range’s appeal, supported by over 300 homologations secured for the latest products across diverse vehicle types that prioritise performance, safety and driving enjoyment. The complete renewal of the P Zero line, initiated in 2023, is now showcased as original equipment on many contemporary models.

The festival highlights several bespoke applications, starting with the Ferrari Luce. For this model, Pirelli engineered a custom P Zero E tyre, merging high performance with over 55 percent bio-based and recycled materials in a record-setting 24-inch format. The semi-slick P Zero Trofeo RS appears on the Bentley Supersports, Porsche Taycan Turbo GT and BMW M2, while the Pagani Utopia Roadster adopts this tyre alongside the Cyber Tyre system, enabling direct communication with vehicle electronics.

The luxury electric segment is represented by the Rolls-Royce Spectre and Jaguar Type 01, both utilising P Zero Elect tyres with diameters reaching 23 inches. The P Zero Trofeo RS is also fitted to the Koenigsegg Sadair's Spear megacar and its LEGO Technic replica, the latter achieving a record of 111 kilometres per hour on the Goodwood Hillclimb.

All P Zero tyres share a technological foundation rooted in motorsport, serving as Pirelli’s primary testing ground. The company’s participation in over 350 racing events annually, including Formula 1, facilitates the transfer of innovations like virtual development processes to road tyre production. This continuous cycle ensures the P Zero range remains at the forefront of tyre technology for both track and street applications.

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