The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.

Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?

Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.

At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.

On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.

Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.

Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?

Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.

Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.

YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.

Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?

Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.

Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?

Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture. 

Q) What did you learn from the pandemic?

Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty. 

Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?

 Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.

Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?

Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant. 

Q) What are the current challenges in the business?

Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries. 

Comments (0)

ADD COMMENT

Link Copied!

Hankook Tire, the official tyre supplier to the FIA World Rally Championship (WRC), has confirmed that the 2026 WRC Safari Rally Kenya is scheduled for 12 to 15 March 2026 near Naivasha. This event is recognised as one of the most punishing off-road challenges in the series, set against the backdrop of the demanding African savanna. For this rally, Hankook introduced the new Dynapro R213 soft gravel tyre, featuring an optimised compound for better low-temperature flexibility and superior grip on wet surfaces, while its adaptable structure ensures consistent durability under severe conditions.

Departing from its customary Nairobi start, this year’s competition will concentrate entirely on the harsh gravel terrain surrounding Lake Naivasha in the Great Rift Valley. Drivers will need to quickly adjust to newly designed, high-intensity stages and refine their race tactics from the very beginning. Spanning four days, the rally consists of 20 Special Stages covering roughly 350.52 kilometres. Competitors will encounter a treacherous mix of deep sand, sharp rocks, expansive savanna sections and the infamous fine ‘fesh-fesh’ dust, all compounded by swiftly shifting weather. In this unpredictable environment, tyre resilience, grip and handling stability are paramount to performance.

The Safari Rally consistently draws significant global motorsport attention. Since its return to the WRC calendar in 2021, the Toyota GAZOO Racing World Rally Team has achieved five consecutive victories at this event. Nevertheless, strong challenges are anticipated from both the Hyundai Shell Mobis World Rally Team and the M-Sport Ford World Rally Team, promising a fierce contest for the win.

Since taking over as the exclusive tyre supplier for all WRC classes in 2025, Hankook has leveraged data from its involvement in over 70 global motorsport championships. The company applies these race-proven insights to advance its ultra-high-performance tyre technology, continually reinforcing its leadership in the field.

Comments (0)

ADD COMMENT

Link Copied!

The Board of Scandinavian Enviro Systems AB (Enviro) has resolved to file for bankruptcy for its fully owned subsidiary, Tyre Recycling in Sweden AB. A formal petition has been submitted to the District Court of Gothenburg to initiate the process. This action forms part of the broader company reorganisation currently underway for the parent company and is specifically intended to improve Enviro’s liquidity and support its long-term profitability.

The subsidiary in question operated a recycling facility in Åsensbruk, which was instrumental in validating both the company’s technological processes and the products derived from them. Having successfully fulfilled this developmental role, the facility’s ongoing operations are no longer strategically essential. Given that the site has not been financially viable, the Board determined that filing for bankruptcy for the subsidiary was the necessary course of action.

This decision is projected to negatively impact Enviro’s financial results through an impairment charge of approximately SEK 84 million (approximately USD 9.14 million). Despite this measure, Enviro’s core operations in Gothenburg will continue without disruption, running in parallel with other initiatives being implemented under the reorganisation framework. It is important to note that the company reorganisation applies exclusively to the parent company, Scandinavian Enviro Systems AB, and not to its subsidiaries.

Comments (0)

ADD COMMENT

Link Copied!

The Yokohama Rubber Company has confirmed a renewed partnership with KONDO RACING for the 2026 motorsport season, marked by a shared pursuit of victory in the highly competitive SP9 class at the Nürburgring 24-Hour Race. The team will campaign a Ferrari 296 GT3 EVO, equipped with Yokohama’s ADVAN racing tyres, across both the Nürburgring 24-Hour Race (ADAC RAVENOL 24h Nürburgring) and the Nürburgring Langstrecken-Serie (NLS).

This collaboration brings together a proven combination. KONDO RACING, under the leadership of Masahiko Kondo, has consistently demonstrated its capability on the global stage, competing in elite series such as SUPER GT and SUPER FORMULA in Japan, as well as enduring the rigors of Le Mans. Their history with Yokohama at the Nürburgring includes a notable ninth-place overall finish in 2019. More recently, the team showed formidable pace in 2025, securing second place in the qualifying race and remaining a contender among the frontrunners throughout the final event. This performance provides a strong foundation for their 2026 campaign, where the objective is a class victory.

KONDO RACING Director Masahiko Kondo

Yokohama Rubber’s commitment to the Nürburgring extends beyond its partnership with KONDO RACING. The company will continue to provide its high-performance tyre technology to multiple leading teams competing in the NLS and the 24-hour race. The overarching goal is to secure another overall championship, leveraging the reliability and handling precision of its tyres to conquer one of the world’s most demanding circuits. This renewed agreement reinforces a longstanding relationship built on shared success in both domestic Japanese competitions and gruelling international endurance events.

Comments (0)

ADD COMMENT

Link Copied!

A new study from the California Office of Environmental Health Hazard Assessment (OEHHA) has concluded that crumb rubber infill made from recycled tyres and used in synthetic turf fields poses no significant health risk to those who use or observe them. The comprehensive evaluation found no evidence linking these fields to cancer or other health issues for athletes, officials, coaches or spectators, including young children.

These engineered fields, designed to replicate natural grass, are popular due to their low maintenance, water efficiency and durable, consistent surface. Their widespread adoption in California includes over 900 installations. The infill itself consists of small granules from recycled waste tyres, which help keep the artificial blades upright and provide cushioning and traction.

OEHHA conducted the study to support California's sustainability efforts, specifically its Waste Tire Program, which seeks safe and beneficial uses for recycled materials that would otherwise go to landfills. To ensure a thorough assessment, researchers tested 35 different fields, varying in age and location to represent all of California's climate zones. Multiple samples were taken from each field to account for material differences, and air quality was monitored both during active play and at rest.

The study’s scope was unprecedented, analysing over 100 chemicals of potential concern, far more than previous investigations. In collaboration with Lawrence Berkeley National Lab, researchers simulated human sweat and digestion to identify all chemicals to which a person might be exposed. To understand exposure pathways, OEHHA partnered with UC Berkeley and the University of Arizona. They surveyed over a thousand soccer players, ranging in age from 7 to 71, about their playing habits and observed games to document contact with the turf. The analysis used data from goalies, who have the most frequent contact, to estimate the maximum risk for all players, also considering the potential exposure for a crawling toddler. The final analysis indicated that risks related to cancer, reproductive harm or sensory irritation were negligible.

Kris Thayer, Director, OEHHA, said, "This study should ease concerns about the safety of crumb rubber use in synthetic turf fields. Athletes of all ages can use these fields without parents worrying about this commonly used material."

Zoe Heller, Director, CalRecycle, said, "Protecting public health is our top priority, and California is committed to making sure waste tyres are managed safely so they don’t litter communities or pose risks to residents. CalRecycle appreciates the work of OEHHA and its partners to advance our understanding in support of a cleaner, healthier circular economy."

Comments (0)

ADD COMMENT

Link Copied!