Unprecedented Lockdown Led To Unprecedented Initiatives: Padmakumar G
- By Sharad Matade
- May 04, 2021
The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.
Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?
Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.
At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.
On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.
Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.
Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?
Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.
Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.
YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.
Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?
Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.
Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?
Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture.
Q) What did you learn from the pandemic?
Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty.
Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?
Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.
Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?
Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant.
Q) What are the current challenges in the business?
Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries.
Pirelli All Set For Singapore Grand Prix
- By TT News
- October 06, 2026
Pirelli has confirmed it will bring the same tyre allocation used last year to the Singapore Grand Prix, as Formula 1 remains in Asia for a weekend that also hosts the season's final Sprint and concludes a long triple-header that started in Baku. The Marina Bay circuit, one of the most physically demanding venues for drivers, will again feature the C3 as Hard, the C4 as Medium and the C5 as Soft.
The 4.940-kilometre street circuit is characterised by barriers close to the racing line and limited overtaking opportunities. Changes made to the third sector in 2023 increased the number of high-speed sections, making the lap smoother and faster than before. Although some straights are present, the track remains defined by numerous braking and traction phases across its 19 corners, allowing modern power units to recover energy throughout the lap.

Marina Bay has a medium-to-high level of surface roughness for a street circuit. Since no resurfacing has taken place, values are expected to be broadly in line with last season, if not slightly higher. Track evolution will be significant over the weekend, while intermittent rainfall typical of the equatorial climate can influence grip levels and alter conditions from one session to the next.
The race is held at night, with track temperatures between 30 and 35 °C. Under these conditions, tyres tend to operate within their working window without particular overheating concerns. Mechanical stress is not especially high, and expected degradation will mainly be linked to the normal performance drop-off of the rear axle during traction phases. Graining and wear are also not expected to become limiting factors in race management.

Strategically, Singapore remains one of the races where a one-stop strategy is the preferred option, also considering time lost in the pit lane and the frequent likelihood of neutralisations. While Hard and Medium are again expected to be the reference compounds for the race, the Soft could receive greater consideration on Sunday from more than one team. The softest compound has shown at Budapest, Monza and Baku that it allows drivers to maintain a strong pace thanks to limited degradation, while offering an advantage in grip and confidence. These characteristics could prove even more valuable at a circuit known for significant track evolution.
Latest-generation cars also appear to make better use of softer compounds, allowing the softer end of the range to be used for longer and more competitive stints than in the past. It would therefore come as no surprise to see the red-sidewalled tyre used in Saturday's Sprint or more extensive C5 use throughout the weekend. Medium and Soft were chosen for the opening part of the race, with 14 drivers starting on the C4 and the remainder on the C5, while the Hard was ruled out because the track was still damp after earlier rain. The C3 then became the preferred compound for the second stint, and almost the entire grid completed a one-stop race, with only three drivers opting for two stops.

This will be the seventeenth edition of the Singapore Grand Prix, held continuously since 2008 with the only interruption caused by the pandemic in 2020 and 2021. Sebastian Vettel leads drivers with five victories and Lewis Hamilton has four, while Mercedes leads constructors with five wins. The podium cap will feature an orchid-inspired design, celebrated in Singapore for thriving in heat, humidity and heavy rainfall. The special edition Pirelli Podium Cap is produced by Pirelli Design and signed by designer Denis Dekovic.
Tyres Europe Urges Faster, Smarter EU Trade Defence
- By TT News
- October 06, 2026
Tyres Europe has released a position paper urging the European Union to deploy trade defence instruments more strategically and responsively. The paper argues that measures must remain effective after adoption and tackle distortions that shift across countries, companies and value chains.
The bloc's tyre sector relies heavily on capital investment and specialised know-how, supporting more than 70 manufacturing sites, retreading operations included, plus roughly 20 R&D hubs. Of the approximately 398 million tyres fitted across the EU during 2024, close to 40 percent came from outside the Union. Meanwhile, nine European plant closures have been announced over the last two years, putting over 4,400 jobs at risk.
Two recent episodes underscore the gaps. In the passenger car and light truck tyre case involving China, Brussels launched its probe in May 2025, yet definitive duties did not land until 8 July 2026, by which time sourcing had already migrated elsewhere. For truck and bus tyres, the pressure surfaced only after the 2018 measures took hold. China's share of EU27 and UK imports tumbled from 73 percent in 2017 to under 21 percent by 2019, but Thailand and Vietnam together surged from below 3 percent in 2017 to almost 61 percent in the first five months of 2026. Both cases show trade patterns moving faster than Europe's response, whether before or after duties.
The paper presses the European Commission to move sooner, keep measures potent post-adoption and act as one coordinated system. That entails wiring monitoring, industry insight, investigations and enforcement together from the earliest signal, running systematic post-measure tracking and industry dialogue and aligning trade defence with the Foreign Subsidies Regulation, investment screening and procurement. It further recommends starting work now on a supplementary, WTO-compatible answer to systemic distortions.
Kenda Launches K-SERIES RIPPER Tyre For Trail And All-Mountain Riders
- By TT News
- October 06, 2026
Kenda Tires has introduced the KENDA K-SERIES RIPPER, a new tyre aimed at modern trail and all-mountain riders seeking speed, control and confidence across varied terrain. The model combines an aggressive yet fast-rolling tread design with dual-layer compound technology and a durable Trail Casing, positioning it as a versatile option from hardpack trails to technical descents.
The RIPPER is intended to fill the space between lightweight cross-country and downcountry tyres and heavier enduro offerings. According to Kenda, it addresses demand for a tyre that climbs efficiently, corners predictably and remains reassuring when trails become difficult, giving riders a single do-it-all solution.

Its neutral-void tread pattern is designed to balance rolling efficiency with traction. Large, broad-based knobs support braking performance and cornering stability, while the layout aims to deliver predictable handling as conditions change. A dual-layer compound pairs a high-traction trail compound with a fast-rolling base layer, enhancing grip on loose or technical ground while preserving efficiency and durability.

A robust Trail Casing is said to balance protection, durability and ride quality for aggressive trail riding and modern e-MTB use. An optimised 62 mm casing and tread width, a stable casing profile and optimised mould design contribute to confidence at the limit. Kenda describes the result as a long-lasting, high-mileage tyre combining speed, grip and durability for riders unwilling to choose between efficiency and capability.

- The Tire Industry Project
- TIP
- Dr Willie Peijnenburg
- Leiden University
- Dutch National Institute for Public Health and the Environment
- RIVM
- Dr John Spengler
- Harvard TH Chan School of Public Health
- Dr Iseult Lynch
- University of Birmingham
The Tire Industry Project Appoints Willie Peijnenburg To Its Advisory Committee
- By TT News
- October 06, 2026
The Tire Industry Project (TIP) has appointed Dr Willie Peijnenburg to its external Assurance Group (AG), an independent advisory committee that guides the organisation's research programs.
Dr Peijnenburg serves as Professor of Environmental Toxicology and Biodiversity at Leiden University in the Netherlands and works as a Senior Researcher at the Dutch National Institute for Public Health and the Environment (RIVM).
His academic work covers environmental risk assessment, ecotoxicology, predictive modelling and the behaviour of emerging contaminants in ecosystems. He joins five other independent members on the committee.
"Questions around environmental emissions, chemical safety and the sustainability of mobility systems are becoming increasingly important. I was drawn to TIP’s Assurance Group by the opportunity to contribute to conversations that have real-world relevance. I look forward to working with fellow Assurance Group members to support robust, transparent science and evidence-based decision-making." said Dr Peijnenburg.
The organisation also announced the departure of committee members Dr John Spengler of the Harvard TH Chan School of Public Health and Dr Iseult Lynch of the University of Birmingham, noting their contributions to the research oversight body.


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