Unprecedented Lockdown Led To Unprecedented Initiatives: Padmakumar G
- By Sharad Matade
- May 04, 2021
The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.
Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?
Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.
At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.
On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.
Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.
Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?
Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.
Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.
YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.
Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?
Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.
Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?
Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture.
Q) What did you learn from the pandemic?
Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty.
Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?
Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.
Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?
Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant.
Q) What are the current challenges in the business?
Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries.
- Association of Natural Rubber Producing Countries
- ANRPC
- Sustainable Natural Rubber
- ANRPC Annual Conference
- Natural Rubber
ANRPC Annual Conference 2026 Set For 23–24 November In Pattaya
- By TT News
- October 12, 2026
The Association of Natural Rubber Producing Countries (ANRPC) has confirmed that its Annual Conference 2026 will take place on 23–24 November 2026 at the Pullman Pattaya Hotel G in Pattaya, Thailand. The gathering will adopt the theme ‘Building a Resilient, Competitive and Sustainable Global Natural Rubber Industry’, reflecting the sector’s urgent need to address mounting pressures across the global value chain.
The two-day programme will feature five thematic sessions before a moderated panel discussion. These sessions will cover geopolitics and the Middle East conflict, climate change and its effects on production and productivity, supply-demand dynamics and price volatility, advancing sustainability beyond the European Union Deforestation Regulation (EUDR) and the implications of protectionist policies for trade and consumption. A 40-minute High-Level Roundtable on the Future of the Global Natural Rubber Industry will close the conference, focusing on strategic priorities, collaborative action and practical pathways towards long-term resilience and growth.

The global natural rubber industry stands at a critical juncture, with rising temperatures, shifting rainfall patterns, flooding and climate-related diseases increasingly pressuring production and productivity. Geopolitical tensions, including the ongoing Middle East conflict, rising operating costs, narrowing margins and evolving sustainability requirements are adding further strain across the value chain, said the association.
As a renewable resource, natural rubber supports industrial development and sustainable value chains, yet it faces supply constraints, price volatility, declining productivity, tree diseases, rising costs and stringent ESG requirements. These challenges also present opportunities to strengthen competitiveness, enhance value addition, diversify markets and accelerate sustainable practices. With decarbonisation efforts advancing towards 2030 and regulations such as the EUDR reshaping market access, stakeholders must collaborate to build responsible, inclusive, transparent and viable supply chains. Innovation, investment, and sustainable finance will be vital for smallholders and SMEs, the association further added.
Max Verstappen Sticks With Soft-Medium One-Stop To Conquer Marina Bay
- By TT News
- October 12, 2026
Max Verstappen completed a flawless weekend at the Marina Bay street circuit by winning the Singapore Grand Prix, adding Sunday’s race to his earlier Sprint victory and both pole positions. The Red Bull driver managed his Pirelli Soft and Medium compounds across a one-stop strategy while the tyre supplier’s rubber proved central to the race’s varying tactics.
Charles Leclerc finished second for Ferrari, with Kimi Antonelli third for Mercedes. The top three all began on Softs before switching to Mediums, but Leclerc and Antonelli exploited a Virtual Safety Car (VSC) period on lap 39 to fit fresh Softs for a second stop.

Verstappen, by contrast, ignored the VSC window, completing 32 laps on his starting Softs before moving to Mediums and running them to the flag. Only Soft and Medium compounds featured throughout the race.
Antonelli extended his championship lead to 340 points, helped by teammate George Russell’s ninth-place finish. Russell sits second on 238, with Lewis Hamilton third on 229. Russell also recorded the longest Medium stint at 39 laps, while Hamilton, sixth, ran 44 laps on a single set of Softs.

Dario Marrafuschi, Pirelli Motorsport Director, said, “As widely expected, regardless of the neutralisations, the one-stop strategy proved to be the most competitive, with the Soft-Medium combination emerging as the most effective option. The C5 was the star of the race, as it delivered very long stints while maintaining a strong level of performance and offering the advantage of greater grip than the other compounds available. Drivers who used it for around half the race only experienced a performance drop-off in the closing stages.
“The Hard tyre was not a strategically attractive option for the teams, as it offered less grip than the C4 which, despite being the softer compound, exhibited virtually no degradation, without providing any tangible advantages in a race already firmly geared towards a one-stop strategy. As a result, although the C3 has proven effective at other circuits, it was not selected by any driver in Singapore. Tyre degradation was in line with what we had already observed during free practice, and the visual condition of the tyres at the end of the stints was also very encouraging, even over the longest runs. Wear was manageable, although it required a degree of attention, particularly on the rear-right.”
Dunlop Group Launches Phase 2 Of Indonesian Rubber Farmer Support Project
- By TT News
- October 12, 2026
The DUNLOP Group has systematically organised its sustainable natural rubber procurement initiatives for the first time, centring on the previously announced group-wide Sustainable Natural Rubber Subcommittee. The company will promote these initiatives and accelerate related activities. Natural rubber remains a key raw material for the group, and its production depends heavily on smallholder farmers, meaning challenges tied to productivity, income and environmental and social issues directly affect stable and sustainable procurement.
A second phase of the Sustainable Natural Rubber project, supporting smallholder farmers in Indonesia, began in April 2026. The project was originally launched in 2022 by Sumitomo Rubber Singapore Pte. Ltd., the group's natural rubber procurement subsidiary, together with PT. Hok Tong, a processing company owned by Halcyon Agri Corporation Ltd. In the first phase, improved productivity and earnings were confirmed for participating farmers. Phase 2 will continue support in Sumatra's Jambi region while extending coverage to Rantau Prapat in North Sumatra, aiming to assist roughly 1,740 farms cumulatively each year, with targets rising annually through April 2029.
During Phase 1, which ran from 2022 to 2025, more than 1,000 smallholder farmers in Jambi received support. Yields increased by up to about 19 percent, and both productivity and profitability improved in the project areas. In Phase 2, lessons from that experience will inform expansion into Rantau Prapat, where similar supply chain risks exist. Follow-up training will also continue in Jambi, with technical guidance and agricultural supplies provided so that improved techniques are fully adopted and yields rise further.

The group has identified and assessed its business activities' dependence on and impact upon natural capital, along with related risks and opportunities, following the Taskforce on Nature-related Financial Disclosures recommendations and the LEAP Approach, and has disclosed information accordingly. The newly established subcommittee has systematically categorized natural rubber risk mitigation measures using the Action Framework proposed by the Science Based Targets Network, linking identified risks and opportunities to business activities.
That framework organizes corporate actions addressing nature-related impacts into avoidance, reduction, restoration or regeneration and transformation. Through this structure, the group will clarify the roles of initiatives previously pursued separately, including risk assessment, farmer support and research and development, as well as measures needed going forward. The Farmer Support Project falls under the framework's reduction objective, with the aim of improving farmer productivity and profitability and thereby lowering risks in the natural rubber supply chain.
Phase 2 is scheduled to run from April 2026 to April 2029, covering Jambi and Rantau Prapat in Sumatra, Indonesia. Support targets 870 households in Jambi and 870 households in Rantau Prapat annually, delivered mainly through technical guidance and agricultural supply support. Indonesia ranks among the world's leading natural rubber producers, and Sumatra is one of its major production areas.
Dwi Sutrisno, Sustainability Manager, PT. Hok Tong Indonesia, said, “This Project is a valuable initiative that strengthens the knowledge, skills and capabilities of smallholder farmers while supporting higher productivity and more sustainable farming practices. As the implementing partner, PT. Hok Tong Indonesia is proud to contribute to this effort and to see the positive impact it brings to farmers and their communities.”
Maxxis Caps 2026 Off-Road Season With Four Championship Titles
- By TT News
- October 12, 2026
Maxxis concluded the 2026 Championship Off-Road season with a dominant display at Glen Helen, where its sponsored drivers captured four class titles. The company’s tyre range proved decisive across the field, with competitors relying on RAZR AT, RAZR AT-S, SC-1 and Bravo AT-771 rubber. Jimmy Henderson, Connor Barry, Nick Byng and Jeb Bootle each secured 2026 championships in Pro 4, Pro Lite, Super Stock Truck and Pro SxS, respectively.
Henderson’s consistent weekend sealed the Pro 4 crown with 729 points on RAZR AT tyres. Mickey Thomas claimed third overall in the class, while Adrian ‘Wildman’ Cenni finished fourth. Thomas added second-place finishes in both Friday’s and Saturday’s races, with Cenni third on Friday and Henderson third on Saturday.
Barry enjoyed a flawless weekend in Pro Lite, winning both races on RAZR AT-S tyres to lock down the title with 777 points. Bootle, in his first season as a Maxxis athlete, took the Pro SxS championship with 733 points on SC-1 tyres, delivering the brand’s first-ever Pro SxS title in the series. He also won Saturday’s Pro SxS race and placed third in Friday’s Pro Stock event.
Byng secured his second consecutive Super Stock Truck championship and third career title, accumulating 604 points on Bravo AT-771 tyres. In Friday’s Pro Buggy race, Zac Drapkin won and Chaden Minder finished third, both running RAZR AT-S tyres.
Rossy De La Cruz, Maxxis’ sponsorship and sales specialist, said, “Closing out the season with multiple wins and championships is an incredible accomplishment for our Maxxis athletes. I’m extremely proud of their hard work, dedication and trust in Maxxis throughout the season. A huge thank you to Champ Off Road for another outstanding season and for providing an incredible platform for our athletes to compete at the highest level. We’re excited for what’s ahead in 2027.”


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