Unprecedented Lockdown Led To Unprecedented Initiatives: Padmakumar G
- By Sharad Matade
- May 04, 2021
The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.
Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?
Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.
At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.
On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.
Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.
Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?
Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.
Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.
YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.
Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?
Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.
Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?
Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture.
Q) What did you learn from the pandemic?
Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty.
Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?
Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.
Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?
Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant.
Q) What are the current challenges in the business?
Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries.
UTAC Expands In China With New EV-Focused Proving Ground In Anhui
- By TT News
- March 07, 2026
UTAC, a prominent player in the automotive testing, inspection and certification sector, is significantly broadening its footprint in China. The company has unveiled plans for a cutting-edge proving ground in Huainan, situated in the central province of Anhui. This ambitious project is being developed through a collaboration with the Huainan City Government and is set to become the primary strategic hub for the UTAC Group’s operations within the country. By establishing this facility, UTAC aims to bolster the mobility industry with top-tier testing capabilities and specialised knowledge.
The new site will enable UTAC’s team of specialists to offer homologation and testing services that align with the most current international benchmarks and regulatory standards. This initiative is a direct continuation of the group’s overarching goal to foster a mobility landscape that is both safer and more environmentally friendly. The Huainan facility is designed to be comprehensive, featuring a variety of specialised tracks for vehicle testing, along with a technology park that includes rentable workshops and office spaces. It will also house a dedicated conference and exhibition centre and purpose-built laboratories outfitted with state-of-the-art equipment. These labs will be specifically geared towards testing the latest advancements in new energy vehicles.
Anhui province itself provides a rich environment for such an investment. Home to 70 million people, it hosts a dense and extensive mobility ecosystem. Major automotive manufacturers like BYD, Changan, Chery, JAC, NIO and Volkswagen, together with their extensive supply networks, are deeply embedded in the region. The province’s manufacturing prowess is underscored by its production of roughly 3.7 million vehicles in 2023, a figure that positions Anhui as China’s leader in overall vehicle manufacturing, new-energy vehicle production and vehicle exports. Consequently, the new proving ground in Huainan is poised to become a vital strategic component for UTAC, solidifying its presence in this central hub of the Chinese mobility industry.
Connor McCormack, CEO, UTAC, said, " We are extremely proud of our partnership with the city of Huainan, which is undergoing a significant transformation to support the future of the automotive industry. UTAC is delighted to contribute to this transformation and to bring our 100 years of specialist expertise, along with the European standards we have helped shape and validate, to China’s vital automotive sector.”
Mayor Zhang Zhiqiang of Huainan City said, “This represents a significant milestone in Huainan's efforts to accelerate the development of its intelligent connected vehicle industry. It is of great importance in bridging the critical gap in the regional automotive sector’s industrial chain of ‘testing-production-export' and establishing a specialised vehicle testing and certification platform with international recognition. The successful cooperation on this project will undoubtedly advance the high-end and intelligent transformation of the regional automotive industry, providing strong impetus for Anhui Province's efforts to foster a new energy vehicle industrial cluster with international competitiveness.”
- DUNLOP Tyre Europe
- DUNLOP Tyres
- Sumitomo Rubber Industries
- DUNLOP BLUE RESPONSE TG
- Circuito de Sevilla
- Seville Driving Event
- Summer Tyres
DUNLOP To Showcase BLUE RESPONSE TG Summer Tyre At Seville Driving Event
- By TT News
- March 06, 2026
DUNLOP Tyre Europe GmbH (DUNLOP) is preparing to introduce its latest innovation, the BLUE RESPONSE TG, an all-new summer tyre engineered to advance safety, efficiency and driving dynamics. This model marks a significant milestone as the first DUNLOP summer tyre developed by Sumitomo Rubber Industries (SRI) and will make its official debut this weekend at the Circuito de Sevilla in Spain. The 4.2-kilometre track, known for its 16 corners and lengthy 822-metre straight, provides a demanding environment ideal for showcasing the tyre’s capabilities. Under the theme ‘the art of perfect balance’, the BLUE RESPONSE TG will undergo rigorous evaluation on the Spanish circuit to demonstrate its well-rounded performance.
A dynamic launch event has been arranged to give 120 attendees, including customers, journalists and influencers, a firsthand look at the tyre’s abilities across multiple conditions. Participants will engage in slalom exercises on both dry and wet surfaces, while braking and obstacle avoidance drills will highlight stopping power and responsiveness. Handling assessments will allow for direct comparison with rival products, focusing on cornering stability and steering accuracy. Additional tests will examine comfort and noise levels, emphasising rolling smoothness and sound reduction, as well as efficiency, showcasing lower rolling resistance and reduced fuel consumption. The experience will be complemented by guided road drives and track laps, offering a thorough perspective on the tyre’s dynamic qualities.

To illustrate the versatility of the BLUE RESPONSE TG, the test fleet includes a diverse selection of modern vehicles. Among them are the Audi e-tron, BMW 5 Series, Mercedes-Benz EQE, Mercedes-Benz G-Class, Toyota GR Yaris and Nissan GT-R R35, spanning from premium electric cars to high-performance sports machines. Developed specifically for contemporary vehicle platforms, the tyre integrates an advanced tread design, a novel rubber compound and a reinforced construction. These elements work together to deliver precise handling, short braking distances, strong wet grip and low rolling resistance, catering to drivers seeking safety, comfort and stability in both routine travel and more demanding scenarios.
Markus Bögner, President and Managing Director, DUNLOP Tyre Europe, said, “This is our first DUNLOP event since the acquisition, which is precisely why the launch of our summer tyre is so important to us. Direct interaction with customers and the media here on site is crucial for us, as it is the only way we can hear their perspectives and continue to develop in a targeted manner.”
Vittoria Upgrades Air-Liner Light Road For Superior Run-Flat Performance And Ease of Use
- By TT News
- March 06, 2026
Vittoria has unveiled the next generation of its Air-Liner Light Road, an ultralight tubeless insert refined to satisfy the rigorous demands of contemporary road cycling. Building upon its predecessor, this iteration features a completely overhauled material composition and a novel manufacturing technique that elevates performance, simplifies setup and enhances dependability, all while maintaining its featherlight profile.
Engineered with input from WorldTour professionals, the Air-Liner Light Road delivers puncture support, steadfast bead security and consistent rim defence without diminishing ride quality. The pivotal advancement lies in the transition to an extrusion process. This shift produces a structure with more uniform closed cells and a smoother exterior.
The new material significantly minimises sealant absorption, permitting the use of up to 10 percent less sealant. For optimal protection, it is advised to add 10 ml more than a standard tubeless setup. In the event of a flat, the enhanced run-flat capability delivers a ride comparable to approximately 14.5 psi, allowing a rider to continue for up to 50 kilometres.
Installation is more effortless, as reduced internal friction helps the insert settle perfectly. It also diminishes the likelihood of tyre burping by 28 percent at lower pressures compared to setups without an insert. Remarkably, these enhancements are achieved without any weight penalty, with each unit ranging from 30 to 40 grammes.
Functioning as a dynamic component, the insert expands upon air loss to facilitate run-flat mode. Beyond emergency support, it empowers riders to safely utilise lower pressures for heightened grip and comfort, effectively absorbing shocks from rough pavement.
Having been tested by Vittoria's professional teams, the Air-Liner Light Road is already a staple for many riders. To ensure a perfect match, Vittoria has printed tyre width compatibility directly on the insert. This new model completes the Air-Liner range, providing a dedicated solution for every discipline. With cyclists prioritising precise pressures for optimal performance, this insert answers the call for greater safety and reliability, extending benefits beyond the competitive peloton. Each insert comes supplied with a Vittoria Multiway Tubeless valve.
Stijn Vriends, Chairman & CEO, Vittoria, said, “At Vittoria, our objective is to elevate every cyclist’s ride. With our new generation of Air-Liner for road, we complete our vision of total tyre system performance across every terrain. From the WorldTour to everyday riders, from smooth asphalt to rough gravel sections, we give cyclists the confidence to ride faster, further and with complete peace of mind – because performance should never stop when the road gets tough!”
Andreas Klier, Technical Operations and Commercial Manager, EF Education-EasyPost, said, “The new Air-Liner Light Road is a real gamechanger. In races like the Northern Classics, it gives us greater control and confidence on rough roads and pavé, letting us ride at lower pressures without compromising performance or safety.”
Iran Crisis Poses 'Existential Challenge' To Rubber Value Chain In Germany: wdk
- By TT News
- March 06, 2026
The German Rubber Industry Association (wdk) has issued a statement highlighting the severe threats the ongoing geopolitical crisis involving Iran poses to the nation's rubber value chain. Michael Klein, the association's President, warned in Frankfurt am Main that this new conflict could create existential difficulties for the sector. He reiterated the industry's longstanding appeal to policymakers, stressing that persistently high energy costs have been jeopardising the chemical industry, a fundamental pillar of the German economy, for some time.
The statement points out that the manufacturing sector is already beginning to feel the initial significant repercussions of the military conflict that recently escalated in and around Iran. A primary concern is the disruption to the global gas supply, which risks sustaining long-term damage. Although Germany is not directly impacted by supply cuts from Iran, the conflict has strained global fossil fuel availability to a point where demand cannot be satisfied, inevitably leading to shifts in supply chains and pronounced price increases.
According to Klein, European chemical manufacturers, who are vital suppliers to the German and European rubber industry, are being disproportionately affected by these rising gas prices. He underscored that German companies now face energy costs three times higher than those in United States. The association's president expressed alarm over the closure of significant petrochemical facilities in Germany during 2025, questioning how many more external shocks are necessary for political leaders to counteract the price implications of their own regulations. As an initial and essential step, the wdk is calling for the repeal of the Fuel Emissions Trading Act. At a minimum, they demand its temporary suspension for fuels used to generate industrial process heat, viewing this as just a starting point for much-needed regulatory relief.

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