The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.

Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?

Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.

At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.

On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.

Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.

Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?

Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.

Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.

YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.

Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?

Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.

Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?

Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture. 

Q) What did you learn from the pandemic?

Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty. 

Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?

 Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.

Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?

Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant. 

Q) What are the current challenges in the business?

Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries. 

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Continental has introduced a Collector's Edition of its Grand Prix 5000 S TR road tyre, a benchmark product developed alongside Tadej Pogačar, the multiple World Champion and Tour de France winner. The limited release sits within the company's ‘Share the Road’ campaign, which seeks to advance road safety, mutual respect and harmonious coexistence among all road users while delivering top-tier performance.

At the heart of the effort is ‘Pogi’, a figure the brand and Pogačar devised together. Appearing across a set of animated stories, the character conveys the central idea that the roads belong to everyone. Each limited-edition tyre package also includes a physical Pogi collectible, extending the character beyond the screen.

The 30-622 tyre carries custom Pogačar branding, including a dedicated Pogi logo and hundreds of miniature Tadej Pogačar logos worked subtly into the Grand Prix 5000 S TR lettering. It retains Continental's benchmark technologies – the BlackChili Compound, Vectran Breaker, Active Comfort Technology and Lazer Grip – and is aimed at both cycling enthusiasts and collectors.

Hannah Ferle, Road Product Manager, Continental Tires, said, “The trust placed in us by world-class athletes like Tadej is both an honour and an incentive. With the Grand Prix 5000 S TR Pogačar Edition, we wanted to bring together our race-proven road performance with a meaningful initiative. Every tyre is crafted with precision to deliver the optimal balance of speed, grip and reliability while celebrating our shared commitment to making roads safer for every rider.”

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DUNLOP has become the first-ever Presenting Partner of the Goodwood Revival, cementing its place in the event’s history after an exceptionally successful partnership at this year’s festival. The three-day event, held from 18 to 20 September, attracted 150,000 attendees from 172 countries and marked the iconic tyre manufacturer’s most prominent presence at the circuit in nearly eight decades.

The Revival provided DUNLOP with an unparalleled platform to celebrate its rich motorsport legacy and connect with a global audience of enthusiasts, collectors and industry professionals. Its presence represented a significant milestone, returning the brand to the Goodwood Motor Circuit nearly 80 years after it first supported the venue’s opening in 1948. The comprehensive activation featured a 600-square-metre exhibition stand, VIP hospitality adjacent to the pit lane and prominent event and circuit branding throughout the weekend.

At the DUNLOP stand in the Revival’s Earls Court motor show, around 25,000 visitors experienced the brand first-hand across all three days, drawn by a trio of Ford GT MkIIs that dominated the podium at the 24 Hours of Le Mans in 1966. Attendees engaged directly with DUNLOP’s heritage, innovation and commitment to motorsport excellence, while the event’s international turnout underscored the universal appeal of the brand’s story and its enduring position within global motorsport culture. The response from visitors was overwhelming, with the activation highlighting DUNLOP’s history and racing legacy in a unique way.

The inaugural year as Presenting Partner has established a blueprint for future collaboration, resonating with an audience that values heritage, authenticity and engineering excellence. As DUNLOP strengthens its position within global motorsport, the Goodwood Revival partnership stands as a cornerstone activation, celebrating the brand’s legendary status while positioning it as an innovator for the future.

Dennis Wilstermann, Marketing Manager, DUNLOP, said, “Our stand was consistently busy throughout the three days. The level of interest in the DUNLOP brand was remarkable, and the conversations we had with customers, fans and partners were genuinely positive. We are already looking forward to returning to Goodwood Revival in 2027. We cannot wait to return to the Goodwood Revival in 2027. This year has been a powerful reminder of why Goodwood Revival matters to DUNLOP – and why DUNLOP matters to Goodwood Revival."

Hiroshi Hamada, Manging Director, Chairman and CEO, Dunlop Tyre Europe GmbH, said, “This was our first year at Goodwood Revival as Presenting Partner, and it was an unqualified success for us. DUNLOP returning to Goodwood with such a strong presence after so many years is a story in itself – one that validates our commitment to motorsport heritage and innovation.”

The Duke of Richmond CBE DL said, “We were delighted to welcome DUNLOP as presenting partner of Goodwood Revival this year. Having been an integral part of racing here for almost 80 years, the partnership reflects a shared heritage stretching back to 1948, when it was among the original supporters of the Goodwood Motor Circuit. From DUNLOP’s hugely popular stand in Earl's Court, featuring the Ford GT MkIIs that famously finished 1-2-3 at Le Mans in 1966, to its presentation of Sunday's flagship Royal Automobile Club TT Celebration race, the partnership was a fitting celebration of our shared history and passion for motorsport. We look forward to continuing that relationship in the years to come.”

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Bekaert has marked a significant sustainability milestone with the commissioning of its first solar energy project in Latin America. The installation at the Proalco Malambo facility in Barranquilla, Colombia, features 1,986 rooftop panels now generating renewable electricity on site, translating the company's sustainability strategy into concrete local action.

The Malambo plant produces a diverse range of steel wire products for agriculture, construction, upholstery, energy, utilities and general industrial applications and employs nearly 200 people. With an installed capacity of 1,291 kWp, the solar array is projected to generate roughly 1.87 gigawatt-hours of renewable electricity each year, meeting a quarter of the facility's power needs. The company estimates this will cut carbon dioxide emissions by 117 tonnes annually, supporting its broader goal of reducing its environmental footprint and advancing the low-carbon transition.

Beyond environmental gains, the project tackles practical energy concerns. The site previously relied entirely on external electricity amid rising costs and mounting grid pressure. On-site generation now enhances cost efficiency and operational resilience by limiting exposure to price volatility and potential supply interruptions. The initiative also aligns with Colombia's national sustainability objectives by promoting non-conventional renewable sources, while the use of local suppliers and contractors bolsters the regional economy and community.

The Colombian project extends Bekaert's wider track record of renewable investments, following solar deployments in Europe and Asia and ongoing expansion through on-site generation and long-term energy agreements. Expansion in the region is already planned, with a second phase envisioned at the Muña plant in Bogotá.

Fernando Montes, General Manager Proalco, said, “This project represents a major step forward in our commitment to sustainability. As the largest investment project at our site, it reflects a high level of ambition and was delivered safely over one year. It will make a meaningful difference by reducing emissions, lowering energy costs and strengthening the reliability of our operations.”

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Trelleborg Tires will present its newest agricultural tyre solutions at EIMA International 2026 in Bologna, Italy, scheduled for 10–14 November at Hall 14, Stand B2. The lineup includes the TM800 PowerFlex for mid- to high-powered tractors, the TM3000 VF 1250/50R32 for spreaders and sprayers and the TM1000 ProgressiveTraction for high-horsepower tractors. Two new tyre solutions will be unveiled at a press conference on 10 November at 5:00 p.m. at the company's stand.

The TM800 PowerFlex combines VF-PFO technology with a patented ProgressiveTraction lug design. A newly developed central rib derived from road tyre geometry supports stability, steering precision and transport comfort. Field tests recorded up to 17 percent more traction than premium competitors, a 5 percent wider footprint for reduced soil compaction, improved self-cleaning from redesigned interlug terraces, 6 percent lower rolling resistance and up to 20 percent longer tyre life.

The TM3000 VF 1250/50R32 employs VF technology to allow up to 40 percent more load at the same pressure or up to 40 percent lower pressure at the same load. Its low-compaction footprint and rounded shoulders protect soil health, while ProgressiveTraction technology delivers grip, self-cleaning and even wear. Field evaluations showed a 19 percent larger footprint than premium competitors, and optimised tread patterns support larger machines with greater comfort.

The TM1000 ProgressiveTraction pairs VF-PFO technology with ProgressiveTraction lugs for higher load capacity at lower pressures. It offers up to 10 percent more traction and up to 12 percent more hectares per hour than premium competitors, with an extended footprint protecting soil structure. Independent testing showed up to 30 percent higher durability, and selected rear tyres carry up to 5,000 hours of certified tread wear performance.

Coverage under the Premium Care programme extends to the TM1060, TM1000, TM900 and TM800 ranges, all featuring ProgressiveTraction technology. If tread depth drops below 20 percent before 5,000 hours, customers receive a credit based on unused hours towards a new tyre of the same model and size. The programme aims to lower total cost of ownership and reduce downtime in demanding conditions.

Luca Sabelli, Brand Director, Trelleborg Tires, said, “Stunning tyre innovation means turning advanced engineering into tangible benefits for agricultural professionals. Our focus is on developing high-performance tyre solutions that help farmers and contractors get the most out of their machinery, delivering superior traction, extended tyre life and unmatched productivity. At EIMA 2026, we look forward to showcasing our latest innovations and demonstrating how Trelleborg tyres are driving the future of agricultural productivity.”

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