The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.

Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?

Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.

At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.

On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.

Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.

Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?

Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.

Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.

YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.

Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?

Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.

Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?

Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture. 

Q) What did you learn from the pandemic?

Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty. 

Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?

 Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.

Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?

Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant. 

Q) What are the current challenges in the business?

Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries. 

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A significant knowledge gap exists among UK drivers regarding the performance of electric vehicles (EVs) in cold weather, according to a YouGov study commissioned by Michelin. With winter conditions setting in and EV adoption rising, the research indicates that more than half of motorists are unaware that their electric car might handle differently in the cold, and over a third confess to feeling nervous about operating one during winter.

This apprehension is compounded by a clear disparity between driver attitudes and their actual preparedness. An overwhelming majority of respondents, around 90 percent, acknowledge the importance of winter vehicle preparation, and 82 percent recognise the critical role tyres play in safety. However, behavioural data reveals a stark contrast, with only 11.7 percent currently using winter tyres. This suggests a widespread failure to translate awareness into actionable safety measures.

The core of the issue lies in a lack of specific understanding about EV dynamics. Twenty percent of those surveyed incorrectly believed electric cars are generally less safe in winter than traditional fuel vehicles. A prominent concern for 67 percent of drivers was losing control on ice or snow, highlighting the critical need for education on vehicle handling. This knowledge deficit is further evidenced by 43 percent of respondents expressing a desire for more guidance on safe EV operation.

Tyre performance is a fundamental aspect of winter safety that is often overlooked. Standard summer tyres begin to harden and lose grip at temperatures below 7°C. In contrast, winter and all-season tyres are engineered with specialised rubber and tread designs that stay flexible in the cold, providing superior traction, braking and stability on wet or icy roads. This is especially crucial for electric vehicles, which are often heavier and deliver instant torque, particularly in rear-wheel-drive models, requiring tyres designed to handle these specific characteristics to maintain stability and even protect driving range.

The survey ultimately underscores an urgent need for a concerted educational effort. Drivers are calling for car manufacturers, the government and retailers to take the lead in providing clear information to ensure safer winter driving for the growing number of electric vehicle users.

Joe Brammer, Technical Manager, Michelin UK, said, “Winter doesn’t just challenge drivers – it challenges their vehicles and tyres too. Cold weather can affect braking distances and grip for all cars, yet too many drivers still aren’t fitting tyres designed for these conditions. With more electric vehicles on the road than ever, its vital drivers understand how winter temperatures impact performance and safety as these cars can perform differently in winter compared to combustion vehicles. Choosing tyres built for cold weather or all-season use can make a real difference in maintaining control, confidence and protection on the road.

“It’s encouraging that drivers understand how important winter preparation is, but awareness needs to translate into action. Whether it’s checking tyre pressures, fitting winter-ready tyres, or booking a professional inspection, a few small steps can make winter driving safer and less stressful. It’s clear too that there is an opportunity for those selling, promoting and encouraging uptake of EVs to help equip drivers with the knowledge they need to stay safe on the roads.”

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In a strategic move to expand its French heavy-duty tyre operations, Ralson Tires Limited has announced a new alliance with the local firm Copadex. This collaboration, unveiled at the Solutrans 2025 event, aims to provide transport professionals across France with reliable, high-value products by merging Ralson’s manufacturing strength with Copadex’s extensive regional market knowledge.

The two companies share a common goal of achieving sustained growth and improving service within the transport industry. This partnership will enable Ralson to offer a comprehensive and tailored product range to meet specific local demands. By leveraging Copadex's established distribution network, Ralson anticipates a significant increase in its market penetration.

This European initiative follows Ralson’s recent foray into India’s heavy commercial vehicle (HCV) tyre market, marking a significant diversification from its established position in the bicycle tyre sector.

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China’s Prinx Chengshan celebrated the groundbreaking of its new manufacturing facility in Kedah Rubber City, Malaysia, on 18 November 2025. This event, attended by senior company executives including Group Chairman Che Hongzhi and Malaysian dignitaries, marks a critical advancement in the company's international strategy. The Malaysia Factory is conceived not as a simple expansion but as a next-generation benchmark project, integrating intelligence, sustainability and full-chain integration from the ground up.

Strategically, this facility forms a ‘twin stars’ configuration with the company's existing base in Thailand. This dual-hub model is designed to substantially increase global production capacity, enhance the resilience of the international supply chain and provide more responsive, high-quality service to customers worldwide. It represents a pivotal step for Prinx Chengshan's sustainable, high-quality growth and exemplifies a deepening of industrial cooperation under the ‘Belt and Road’ initiative, positioning itself as a future model for Chinese enterprises expanding abroad.

Occupying over 102 acres, the plant's first phase will focus on an annual output of six million premium passenger vehicle tyres and 600,000 commercial vehicle tyres. Its design leverages the mature intelligent manufacturing experience from the company's operations in China and Thailand. The facility will be structured into distinct production, research and development and residential zones. A core feature is a fully automated intelligent stereoscopic warehouse that will establish an unmanned logistics link, managing everything from raw materials to finished goods. Supported by 5G digital collaboration and intelligent inspection systems, the factory aims to achieve a high-efficiency, precision-driven Industry 4.0 production environment with minimal human intervention.

The project is deeply guided by a commitment to green development, seeking harmony between manufacturing and nature throughout its entire lifecycle. Its impact is intended to extend beyond tire production by stimulating the local industrial ecosystem. Through deepened cooperation with regional rubber suppliers and equipment manufacturers, Prinx Chengshan will strengthen the area's industrial infrastructure. Furthermore, a focus on technology transfer and comprehensive skills training for the local workforce signifies a strategic evolution from mere product export to a more integrated model of technology export and ecosystem co-development.

This new facility solidifies Prinx Chengshan's ‘China + Thailand + Malaysia’ overseas production network. By harnessing Southeast Asia's geographic and industrial advantages, the company aims to bolster global supply chain robustness, meet regional demand with greater precision and enhance its international brand competitiveness.

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Ironman Tires, a brand owned by Hercules Tire and Rubber Company, has officially launched the All Country AT-X, a new generation tyre designed to merge the capabilities of all-terrain and all-weather designs. This strategic expansion of its All Country line is positioned to deliver year-round performance for SUVs and light trucks, whether on paved roads or off-road adventures. The AT-X is now available at retail locations, effectively replacing the previous All Country A/T and AT2 models to strengthen the brand's standing in the competitive market.

Building upon the legacy of its predecessors, which collectively sold over 700,000 units annually, the All Country AT-X incorporates advanced design and compound technologies. A significant feature is its certification with the Three-Peak Mountain Snowflake symbol, guaranteeing reliable traction in severe snow conditions, a first for the brand in this category. The tyre’s development focused on key improvements, including superior snow traction, enhanced durability and more responsive on-road handling, all while upholding Ironman's core values of affordability and dependability.

The product lineup is comprehensive, with 27 of its planned 40 sizes available immediately and the remaining 13 scheduled for an early 2026 release. The AT-X offers two distinct tread patterns, both meeting the stringent winter performance standards without compromising on tread life or ruggedness. Key engineering enhancements include an optimised all-terrain tread for balanced on- and off-road performance, a next-generation all-weather compound and an aggressive sidewall design that boosts puncture resistance and provides a bold visual appeal. The tyre’s profile was strategically engineered through advanced modelling to promote stability and even wear.

Backing its robust construction is a substantial 50,000-mile (approximately 80,467 km) limited treadwear warranty, alongside a 60-month workmanship warranty and road hazard protection. The All Country AT-X is offered in T, Q, R and S speed ratings in a wide range of sizes to fit 15- to 20-inch rims, making it an accessible and versatile option for a broad spectrum of drivers seeking confident, all-season capability.

Keith Calcagno, Chief Strategy Officer, Proprietary Brands, American Tire Distributors, said, “The All Country AT-X represents a major step forward for Ironman’s product lineup. By combining all-weather versatility with all-terrain durability, the AT-X provides drivers the confidence to go anywhere, in any condition, all year long.”

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