Unprecedented Lockdown Led To Unprecedented Initiatives: Padmakumar G

Unprecedented Lockdown Led To Unprecedented Initiatives: Padmakumar G

The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.

Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?

Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.

At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.

On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.

Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.

Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?

Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.

Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.

YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.

Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?

Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.

Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?

Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture. 

Q) What did you learn from the pandemic?

Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty. 

Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?

 Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.

Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?

Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant. 

Q) What are the current challenges in the business?

Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries. 

Hankook, Schmitz Cargobull Seal Multi-Year Trailer Tyre Supply Agreement

Hankook, Schmitz Cargobull Seal Multi-Year Trailer Tyre Supply Agreement

Hankook Tire has secured a multi-year original equipment agreement with Schmitz Cargobull, Europe’s foremost trailer manufacturer. The arrangement commenced on 1 July 2026 and will continue through June 2030, marking Hankook’s re-entry into the European commercial vehicle tyre original equipment market.

Under the deal, Schmitz Cargobull will fit Hankook trailer tyres ex-works on a portion of its newly built semi-trailers and trailers. The tyre range encompasses the Smart Line series for long-distance haulage, Smart Flex for regional and local distribution and Smart Work for off-road construction applications.


(From left): Andreas Schmitz, CEO, Schmitz Cargobull AG, and Jongho Park, President and COO, Hankook Tire Europe

The agreement also extends to the used-trailer segment. Schmitz Cargobull produces curtainsiders, dry freight containers, refrigerated semi-trailers, container chassis and tippers across three German plants plus facilities in Great Britain, Spain, Lithuania, Romania and Turkey.

Jongho Park, President and COO, Hankook Tire Europe, said, “The development of the European logistics market opens up new potential for close partnerships in the commercial vehicle tyre segment, which is increasingly important to us from a strategic perspective. As an industry leader, Schmitz Cargobull has particularly high standards in terms of quality, performance, efficiency and sustainability. We are proud that our tyres meet all these criteria and are delighted about the strategic partnership.”

Andreas Schmitz, CEO, Schmitz Cargobull, said, “With Hankook, we are gaining a capable partner whose high-quality tyres are the perfect complement to our portfolio. In addition to the product qualities, reliability of supply for our European production sites was an important consideration. The agreement will enable us to offer the right tyre solutions for different applications, whether long-distance transport, regional transport or use on construction sites, while also taking into consideration our customers’ requirements for cost-effectiveness and operational reliability.”

Pirelli Brings Back E1089 Development Front Tyre For Red Bull Ring Round

Pirelli Brings Back E1089 Development Front Tyre For Red Bull Ring Round

Pirelli will bring the E1089 soft-compound development front tyre to Moto2 riders for the Austrian Grand Prix next weekend. The tyre, which debuted at Aragón and drew positive feedback, shares the SC1's structure but uses a different compound. At the Red Bull Ring, with its many braking zones and heavy decelerations, the E1089 could deliver greater stability, especially under braking. The range SC1 completes the front allocation, allowing riders to compare both options directly.

For the rear, Pirelli is confirming last year's allocation, offering the SCX supersoft. In 2024, as the E0126 development specification, it won both qualifying and the race. The range SC0 soft serves as the alternative, also present at the Red Bull Ring last year as a development solution and potentially useful if temperatures drop.

In Moto3, both axles will have the SC1 soft and SC2 medium compounds. In 2025, Argentina's Valentin Perrone (KTM) took Saturday's pole and Sunday's victory using the SC2 front and SC1 rear, the latter unanimously selected by the entire grid, while the two front options were chosen equally.

The Red Bull Ring is atypical, just over four kilometres long with only 11 corners, eight right and three left. Its layout demands braking stability, strong corner entry and good traction out of slow corners. The asphalt generally offers low grip with limited wear, and weather could matter greatly, as this year's race falls in early autumn rather than mid-August, meaning potentially lower temperatures.


Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “The Austrian Grand Prix represents a further opportunity to continue the development work on Moto2™ front tyres, which began in Aragón and continued at Misano. On a track that differs significantly from MotorLand Aragón, with severe braking, strong acceleration and few high-speed corners, we will once again make the E1089 soft front specification available. This will allow us to broaden its evaluation and continue the comparison with the range SC1. The objective is to gather further data and feedback that will be useful for the development of this solution.

“At the rear, we are confirming last year’s allocation with the SCX, which also originated as a development tyre. Introduced in 2025 as the E0126 specification and subsequently added to the range, it is now the category benchmark. If weather conditions are favourable, it will be interesting to assess the performance gains compared with last season, both over a flying lap and across race distance. In the event of lower temperatures, riders will also have the range SC0 soft at their disposal, which was introduced at the Red Bull Ring in 2025 as the E0125 development solution. The Austrian event will also be particularly relevant looking ahead. On the Monday following the race, the Spielberg circuit will host a private test session dedicated to the tyres that will be used by the premier class next season, providing an important opportunity to continue data collection and development work ahead of Pirelli’s debut as the World Championship single tyre supplier.”

Vittoria Expands RideArmor Range With New 700×42c Size

Vittoria Expands RideArmor Range With New 700×42c Size

Italian bicycle tyre manufacturer Vittoria has expanded its RideArmor tyre lineup with a new 700×42c size, enhancing the versatility of its most durable and puncture-resistant road tyre. The addition addresses the evolving demands of modern endurance and gravel race bikes, which now feature greater tyre clearance and more compliant geometries. The larger volume improves vibration absorption, grip, stability and confidence while also delivering aerodynamic benefits on bikes designed for wider rubber.

The RideArmor’s construction centres on reliability for commuters, trainers, bikepackers and all-road riders. Its ArmorSkin sidewall layer shields against cuts and abrasions on rough surfaces, while a Kevlar bead-to-bead belt provides comprehensive puncture resistance across the entire tread. A Graphene + Silica compound and 100 TPI nylon casing further ensure high mileage, and a slick tread design keeps rolling resistance low for efficient riding.

All sizes are compatible with tubeless-ready and inner-tube setups and are e-bike ready. The tyre serves everyday cyclists needing dependable puncture protection, year-round trainers prioritising consistency over weight, bikepackers carrying gear far from home and gravel riders navigating mixed surfaces. The new 42 mm size joins the Corsa PRO Control in Vittoria’s wider road range, with both offered in 38 and 42 mm.

RideArmor remains Vittoria’s most resistant option, focused on durability, puncture protection and high mileage rather than racing performance. Available from 26 mm to 42 mm, it provides a reliable solution for daily road training, commuting, long-distance bikepacking and light-gravel adventures, offering complete peace of mind across diverse riding conditions.

Nokian Tyres Hakkapeliitta 01 Now Available For Sale To Consumers

Nokian Tyres Hakkapeliitta 01 Now Available For Sale To Consumers

Nokian Tyres has announced that its Hakkapeliitta 01 studded winter tyre is now available for purchase at tyre shops worldwide, roughly six months after unveiling the product. The Hakkapeliitta 01 represents a significant step forward in the brand’s rich history, introducing On-Demand Grip technology that allows studs to enter ‘OFF’ and ‘ON’ modes in response to driving conditions.

The Hakkapeliitta 01 was introduced in March at Nokian Tyres' Ivalo Test Center, situated north of the Arctic Circle in Finland. Dealer pre-sales for the tyre outperformed the company's expectations, a result highlighted in Nokian Tyres' half-year financial report. Designed for passenger cars, crossovers and sport utility vehicles, the new tyre is aimed primarily at the Nordic markets of Finland, Sweden and Norway, alongside United States, Canada and Japan.

The commercial launch coincides with the 90th anniversary of the Hakkapeliitta product family. Nokian Tyres has tested tyres at its Ivalo facility, one of the world's largest company-owned proving grounds and located about 235 kilometres north of the Arctic Circle, since 1986. Throughout the winter season, the company is sharing information and content across its sales markets and globally to build awareness of the new tyre. Consumers in the Nordics, North America and Central Europe can purchase Hakkapeliitta models, including the Hakkapeliitta 01, at tyre shops this fall.

Paolo Pompei, President and CEO, Nokian Tyres, said, “We are very pleased about the development of the Nokian Tyres Hakkapeliitta 01, which delivered good pre-sales in recent months. Its ability to adapt to changing winter conditions makes it popular with tyre dealers and an excellent choice for consumers who face challenging winter weather.”