The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.

Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?

Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.

At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.

On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.

Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.

Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?

Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.

Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.

YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.

Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?

Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.

Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?

Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture. 

Q) What did you learn from the pandemic?

Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty. 

Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?

 Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.

Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?

Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant. 

Q) What are the current challenges in the business?

Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries. 

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Dr Suttipong Angthong, Secretary-General of the Association of Natural Rubber Producing Countries (ANRPC), delivered a keynote address at the Sustainability in Tires 2026 conference in Bangkok on 3–4 September 2026, presenting the organisation's positions on eco-friendly supply chains, market dynamics and ethical production methods vital to the global tyre sector.

His participation highlighted ANRPC's leadership as the principal representative of rubber-producing nations, working to guarantee that smallholder farmers and member countries help shape global sustainability criteria while building strategic alliances with tyre makers and processing firms.

Through such international engagement, ANRPC promotes environmentally responsible cultivation, equitable commerce and traceable supply networks, connecting the natural rubber industry to worldwide ESG frameworks and safeguarding a durable, sustainable future for every stakeholder.

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Pirelli’s Hard tyre played a decisive role as Kimi Antonelli won the inaugural Formula 1 race at the Madring, mastering a one-stop strategy to take victory in the Spanish Grand Prix. The Mercedes driver finished ahead of Max Verstappen and Lando Norris, extending his World Championship lead in the process.

All three podium finishers made their sole pit stop during a Virtual Safety Car period between laps 14 and 15. Antonelli and Norris swapped Pirelli Mediums for Hards, while Verstappen replaced his starting Softs with Hards. The one-stop approach proved dominant across the grid, with only George Russell, Carlos Sainz, Oliver Bearman, Fernando Alonso and Valtteri Bottas stopping twice.

Track temperatures peaked at 52°C and air temperature reached 32°C, mirroring conditions from earlier in the weekend. Russell, Antonelli’s closest title rival and team-mate, came home fifth. Antonelli now leads the standings on 292 points, with Russell second on 211. The Azerbaijan Grand Prix follows on Saturday 26 September.

In supporting action, Dino Beganovic won Sunday’s Formula 2 Feature Race ahead of Alex Dunne and Ritomo Miyata, all three running Softs before Hards and pitting on lap 18. Ugo Ugochukwu secured the Formula 3 World Championship by finishing second in Madrid, as Freddie Slater’s eighth place allowed the title swing. Tuukka Taponen won the finale, with Pedro Clerot third.

Dario Marrafuschi, Pirelli Motorsport Director, said, “The teams approached today's race differently from what had been simulated on track on Friday. Thanks also to the opportunity provided by the Virtual Safety Car, they favoured a more measured management of pace and degradation, which allowed them to significantly extend stint lengths and made the one-stop strategy the preferred choice for the majority of the field. The star of the Grand Prix was the Hard tyre, a compound that had been little explored during free practice and which today demonstrated a very high level of consistency, proving to be the most robust of the three compounds from both a thermal and mechanical perspective. With the C2, we saw several stints exceeding 45 laps, reaching very high levels of wear without any significant performance drop-off. Both the Medium and the Soft also proved to be effective options despite the track temperatures. The C4, in particular, completed competitive stints comparable to those of the Medium in terms of durability.

“As expected, graining appeared mainly on the front-left tyre, on the inner area of the tread, but with limited intensity. The work carried out by the teams on car setup and tyre management helped to minimise its effects. In a race characterised by few overtaking opportunities, the drivers were able to focus on tyre management, contributing to a very straightforward contest from a strategic perspective. Congratulations to Ugo Ugochukwu for securing the Formula 3 championship title today at the end of a highly competitive season. The series continues to represent an important proving ground for young talents from all over the world. The fact that the title was decided only at the final round highlights the exceptionally high level of competitiveness within the championship, which this year delivered spectacular racing and outstanding sporting value.”

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Hankook Tire is set to exhibit at IAA Transportation 2026, the world’s premier commercial vehicle trade fair, taking place in Hannover, Germany, from 15 to 20 September. The company will present its newest truck and bus radial (TBR) tyre technologies and products at the event.

Since first appearing at the exhibition in 2010, Hankook Tire has now participated in its commercial vehicle segment six times, including this year. IAA Transportation gathers leading global automakers and suppliers to display cutting-edge technologies and mobility solutions.

The company’s display will feature its SMARTEC-based portfolio for trucks, trailers and buses. SMARTEC, an advanced TBR technology system, targets five performance areas: safety, mileage, anti-chip and cut resistance, retreadability and braking. New products developed for trailers and heavy-duty cargo trucks and tractors in winter conditions will also debut. Application-specific lines include Smart Line for long-haul transport, Smart Flex for regional and long-distance use and e-SMART City for electric city buses.

Hankook Tire will further present fleet operation solutions such as the Laufenn LF95+ trailer tyre, the Alphatread retread tyre solution and the Hankook Smart Fleet tyre management system. Future mobility innovations will be shown through two Design Innovation Project outcomes: a 3D-printed Sustainable Concept Tyre and WheelBot 2, which has a three-axis spherical tyre structure.

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The British Tyre Manufacturers’ Association (BTMA) has secured a one-year mandate to represent Europe’s national tyre trade bodies on the Tyres Europe Board of Directors. The decision was made during the first meeting of the newly created National Associations Leadership Council, a body intended to improve coordination between national and European industry representatives.

The Council includes associations from UK, Spain, Italy, France, Poland, Hungary, Czechia, Slovakia, and the Netherlands. It will serve as a platform for exchanging views on sector-wide issues, identifying matters of broader European significance and feeding national perspectives into Tyres Europe’s discussions.

As the Council’s chosen representative, BTMA Chief Executive Darren Lindsey will relay shared priorities to the Board and report back on relevant outcomes. For BTMA members, this offers earlier and more detailed insight into European-level discussions, plus a direct route to raise UK concerns on trade, enforcement, end-of-life tyres and product regulation in Brussels alongside eight other national markets.

Lindsey said, “This is a genuine step forward for the national associations, and the BTMA is grateful for the confidence its European colleagues have shown in asking us to hold the seat. Our job over the next year is a simple one to describe and a demanding one to do well: to make sure the Board hears not just the UK view, but the common thread running through nine national markets and to bring back what we learn so that every association benefits. Members need to understand the associations they belong to and the value those associations create, and where that picture is changing it should be discussed at Tyres Europe level as part of our collective strategic thinking, not in isolation. That culture of open exchange is what this Council exists to build.”

Adam McCarthy, Secretary General, Tyres Europe, said, “The Leadership Council strengthens the mutually beneficial exchange of information between Tyres Europe and the national associations. National insights can better inform discussions at European level, while associations gain a clearer view of relevant EU developments. This closer two-way exchange will support more coordinated and effective representation of the sector.”

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