Unprecedented Lockdown Led To Unprecedented Initiatives: Padmakumar G
- By Sharad Matade
- May 04, 2021
The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.
Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?
Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.
At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.
On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.
Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.
Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?
Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.
Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.
YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.
Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?
Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.
Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?
Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture.
Q) What did you learn from the pandemic?
Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty.
Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?
Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.
Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?
Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant.
Q) What are the current challenges in the business?
Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries.
Goodyear Vector All Season 4 Brings Premium All-Season Choice To Underserved Segments
- By TT News
- October 26, 2026
The Goodyear Tire & Rubber Company expanded its all-season portfolio with the Vector All Season 4, launched in late April 2026 and aimed at a broader span of European vehicles, from premium models to electric vehicles. Aimed at motorists who prefer a single set of tyres for the whole year, the product builds on almost five decades of Goodyear all-season development and debuts WeatherReady Technology, an engineering platform created to keep performance steady as conditions shift.
Independent testing has already brought the tyre attention. Tyre Reviews named it ‘Test Winner’ in its most recent all-season comparison, and Auto Bild Allrad likewise placed it first as ‘Test Winner’, drawing attention to exemplary snow traction plus second-place finishes in snow handling, dry handling and rolling resistance.

For regions where climate, roads and regulations favour all-weather rubber, the Vector All Season 4 serves as a premium choice for drivers wanting readiness for dry, wet and milder winter conditions year-round while easing the hassle of seasonal swaps such as workshop appointments, scheduling and off-season storage. Balanced dry, wet and winter capability now reaches rim diameters up to 23 inches, opening premium year-round convenience to segments that previously lacked an all-season option.

The new tyre sits alongside Goodyear’s existing all-weather range, including the Vector 4Seasons Gen-3, which in 2024 became the first all-season tyre to earn ADAC’s overall ‘Good’ rating. The Gen-3 remains especially suited to smaller cars, with most SKUs at 16 inches and below, pairing strong wet and snow performance with efficiency. Goodyear’s all-weather work dates to 1977 and the Tiempo, which the company calls the world’s first all-weather tyre. With the technology’s 50th anniversary nearing in 2027, Goodyear continues refining all-season tyres for evolving European driving conditions.

Hankook Winter i*cept evo 4 Takes Joint Third In Auto Bild 2026 Winter Tyre Test
- By TT News
- October 26, 2026
Hankook Tire’s new Winter i*cept evo 4 delivered a strong debut in Auto Bild’s major 2026 winter tyre test, finishing joint third among 50 models in size 245/45 R19. The premium tyre earned an overall score of 1.4 and an ‘exemplary’ rating reserved for only the four highest-placed tyres. Testing was carried out on a BMW 5 Series, with two tyres sharing first place and two sharing third after consistently strong results across all 16 disciplines.
The publication’s test panel characterised the Hankook model as a newcomer combining a strong cost profile with precise dry-road handling. Before the full test, all 50 tyres underwent wet and snow braking comparisons, and only the 20 with the shortest combined stopping distances progressed. Hankook had already secured fourth place in qualifying with a combined braking distance of 65.5 metres.
Its individual results comprised 36.3 metres when braking from 80 kmph in wet conditions and 29.2 metres from 50 kmph on snow. The outcome marks a successful test debut for the Winter i*cept evo 4, placing it among the leading performers in the 2026 evaluation.
Apollo Tyres Wins Top Safety Awards For All Five Indian Plants
- By TT News
- October 26, 2026
Apollo Tyres’ five manufacturing plants in India have received Five-Star Ratings and Sword of Honour awards for 2026 from the British Safety Council, recognising their occupational health and safety management.
The awards follow the council’s Five-Star Occupational Health and Safety Audit, which assesses an organisation’s safety policies, processes and practices through documentation reviews, stakeholder interviews and sampling of operational activities.
The Sword of Honour recognises organisations that achieve the maximum five stars in the council’s independent audit and demonstrate a strong culture of health and safety across their operations. The 2026 awards mark the 47th consecutive year in which the council has presented the honour.
Rajeev Kumar Sinha, Chief Manufacturing And Sustainability Officer at Apollo Tyres, said: “Safety is a core value at Apollo Tyres and integral to everything we do. The recognition of all five of our manufacturing plants in India by the British Safety Council reflects our collective commitment to high standards of health and safety. While this achievement is a matter of pride, we remain focused on continuous improvement and fostering a culture where everyone takes ownership of safety and returns home safe every day.”
Peter McGettrick, Chairman of the British Safety Council, said: “On behalf of the board of trustees and staff of the British Safety Council I would like to congratulate Apollo Tyres on achieving the highest standards of its health and safety management. Achieving recognition of this sort takes absolute dedication and the utmost professionalism. We are proud to support you in your achievements and delighted we can contribute to your ongoing success.”
Mike Robinson, Chief Executive of the British Safety Council, added: “I would like to congratulate Apollo Tyres and its staff on this award, in tribute to their commitment to keeping their workplace safe and healthy and contributing to safeguarding the environment. All of the Sword award-winning organisations share a commitment and willingness to achieve the uppermost standards of health and safety. We thank Apollo Tyres for contributing to achieving our vision that no one should be injured or made ill through their work.”
The assessment period for the 2026 awards ran from 1 August 2025 to 31 July 2026. Award recipients also had to demonstrate to an independent adjudication panel a track record of good health and safety practices throughout their organisations, from the shopfloor to the boardroom.
Apollo Tyres manufactures tyres in India and Hungary and sells products under the Apollo and Vredestein brands in more than 100 countries.
Michelin To Showcase New Trailer Tyre And Remix 2 Process At RTX Scotland
- By TT News
- October 26, 2026
Michelin will present its newest trailer tyre, the 385/65 R22.5 X Multi T2, at stand D60 during RTX Scotland, scheduled for 18–19 November at Glasgow’s SEC. The Glasgow event marks the UK show debut for the tyre, which Michelin says offers 15 percent more mileage and six percent lower rolling resistance than the model it replaces.
Alongside the tyre, Michelin will highlight its Remix 2 process, an extension of its multi-life policy that permits a second retread and further regrooving. The company claims this can extend a tyre’s service life by as much as 375 percent. Remix 2 is presently undergoing trials with selected Michelin customers and builds on established retreading at the firm’s Stoke remanufacturing site.
Designed for regional and mixed transport, the X Multi T2 handles heavy loads and lateral forces during manoeuvring while remaining robust across varied conditions. It carries EU label ratings of B for rolling resistance, C for wet grip and A for external rolling noise, plus 3PMSF and M+S markings for winter suitability.

The combination of a second premium retread with up to three regroovings during service is central to Michelin’s multi-life proposition. Fleets gain greater value and mileage from each fitment, with the maximum safe distance potentially reaching 375 percent of a single-life Michelin tyre’s baseline.
Andrew French, B2B Sales Director at Michelin UK & Ireland, said, “We’re excited to be giving the X Multi T2 its UK debut at RTX Scotland. Enhancing our popular X Multi range, it’s another asset that can help hauliers go further for less as part of a well-managed tyre policy. The opportunity to showcase our Remix 2 offer, which can significantly boost the longevity of each tyre and reduce the total cost of ownership, underlines our commitment to maximising value.”


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