The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.

Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?

Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.

At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.

On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.

Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.

Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?

Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.

Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.

YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.

Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?

Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.

Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?

Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture. 

Q) What did you learn from the pandemic?

Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty. 

Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?

 Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.

Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?

Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant. 

Q) What are the current challenges in the business?

Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries. 

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Nokian Tyres has formally released its climate transition plan, a comprehensive roadmap guiding the company’s decarbonisation efforts. This strategy is anchored in the company’s near- and long-term climate objectives, which received validation from the Science Based Targets initiative in 2024. Crucially, the organisation’s ambition to achieve net-zero emissions across Scope 1, 2 and 3 aligns with the stringent requirements of limiting global warming to 1.5°C, as dictated by contemporary climate science.

The company has already made significant progress, particularly within its own operations. By the close of 2025, Nokian Tyres had successfully reduced absolute Scope 1 and 2 emissions by more than 38 percent relative to the 2022 baseline, edging closer to its interim target of a 42 percent reduction by 2030. The newly published plan elaborates on this trajectory, detailing the primary sources of emissions and the essential strategies for reduction both internally and across the broader value chain. These actions are designed to meet the 2030 benchmarks while maintaining a clear pathway towards the ultimate goal of net-zero greenhouse gas emissions by 2050.

Endorsed by the company’s Board of Directors, the plan is a living document subject to updates as emission-reduction technologies and methodologies evolve. Further details are accessible on the corporate website. This strategic approach is already yielding tangible results and external recognition. The company’s Romanian facility stands as the world’s first full-scale tyre factory to achieve zero CO2 emissions in its own operations. Furthermore, this commitment to sustainability was acknowledged in 2025 by TIME Magazine, which named Nokian Tyres one of the World’s Most Sustainable Companies, and by CDP, which awarded the firm its sixth consecutive leadership-level score for climate action.

Paolo Pompei, President and CEO, Nokian Tyres, said, “Our work towards net-zero emissions is not only about us but also about drivers worldwide. Through our actions and innovations, we reduce the environmental impact of tyre manufacturing while delivering the safety and quality that define Nokian Tyres.”

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As temperatures drop and road conditions become increasingly unpredictable, ensuring vehicle safety demands more than cautious driving. Giti Tire, drawing on over seven decades of global expertise, offers both advanced tyre technology and practical guidance to help drivers navigate winter’s challenges with confidence. Their latest winter offerings, the Giti Winter Comfort WT26 and the Giti Winter Control WT80, cater to a wide range of vehicles with sizes spanning R15 to R22. These tyres, developed under the AdvanZtech platform with Ice Surface Adhesion Technology 3.0, demonstrate how innovation can directly enhance grip and stability in icy and snowy conditions.

However, even the most sophisticated tyres require proper maintenance to perform effectively. Giti highlights that drivers frequently overlook how colder weather affects their tyres. A significant drop of 10°C can cause tyre pressure to decrease, which in turn impacts braking and handling. Checking pressure monthly when the tyres are cold helps maintain optimal performance. Tread depth is another critical factor; once it nears the wear indicators, replacement is essential. Additionally, the condition of the rubber itself matters – prolonged exposure to moisture, harsh sunlight or road chemicals can accelerate aging. Simple habits like parking carefully and clearing debris from the tread grooves can prevent damage and extend tyre life.

When temperatures consistently hover below 7°C, or when frost and snow coat the roads, switching to dedicated winter tyres becomes a necessity rather than an option. Unlike all-season alternatives, winter tyres retain their flexibility in extreme cold, offering superior traction on slippery surfaces. This translates to more controlled acceleration, braking and cornering. The WT26, for instance, is engineered for comfort and quiet operation. Its specialised rubber compound works to absorb the thin water layer on ice, while interlocking tread blocks and dense sipes provide secure footing without compromising cabin serenity. For those who prioritise dynamic handling, the WT80 employs a bionic tread pattern and tightly packed sipes that act like brushes on ice, sharpening steering response and braking precision. Advanced groove designs also boost snow traction, while noise optimisation technology ensures a refined ride even at higher speeds.

Beyond tyres, a holistic approach to winter preparation is vital. Drivers should verify that lighting, brakes and steering systems are in peak condition before the season sets in. Choosing the right windshield washer fluid, one rated for local low temperatures, prevents freezing and maintains visibility. On the road, managing fogged windows, using lights appropriately and keeping a steady rhythm on slick surfaces are key defensive driving techniques. Electric vehicle owners face unique considerations; preserving battery health means avoiding extended parking in extreme cold with a low state of charge. Even routine car washing matters – opting for warmer parts of the day and using warm water reduces stress on paint and glass caused by rapid temperature changes.

These combined efforts, from high-tech tyre selection to mindful daily habits, form a comprehensive safety net. By attending to both the obvious and easily missed details, drivers can significantly reduce risk and maintain control throughout the winter months.

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Dunlop Tyres South Africa has announced that from 1 February 2026, its 18-month Dunlop Sure Tyre Insurance has become a standard feature included with every tyre purchase across its entire range. This decision follows an overwhelmingly positive response from South African motorists to a previous limited-time promotion that extended the cover period.

The original promotion, which added an extra six months of protection to the standard 12-month policy, was introduced as a temporary measure. However, it quickly became evident that South African drivers highly valued the extended security and long-term peace of mind it provided against unforeseen tyre damage.

Lubin Ozoux, the CEO of Dunlop Tyres South Africa, explained that the feedback from their dealer network, who interact with customers daily, highlighted a clear demand for a robust safety net. Motorists are seeking reassurance that they are protected should a tyre suffer irreparable damage from common road hazards. Responding to this consumer need, the company has taken the significant step of embedding the 18-month cover as a permanent, no-cost feature. This move underscores the brand's confidence in its product quality and its commitment to delivering genuine added value.

By standardising this extended protection, Dunlop aims to reinforce its market leadership, offering a comprehensive package that goes beyond premium performance and safety. The proposition now provides continuous support and value for drivers long after their initial purchase. To activate the cover, customers simply need to buy their Dunlop tyres from a Dunlop-branded store and register them on the official Dunlop website within seven days. This free insurance provides crucial financial protection against the cost of replacing tyres damaged beyond repair by hazards on the road.

Ozoux said, “By making 18 months of Dunlop Sure standard, we’re reinforcing our confidence in our products and raising expectations of what tyre ownership should deliver – safety, value and reassurance.”

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Maxion Wheels, a division of Iochpe-Maxion and a global leader in wheel manufacturing, has taken a significant step forward in its environmental strategy by activating a new on-site solar energy system at its facility in San Luis Potosí, Mexico. This installation, developed in partnership with Iberdrola México, is part of a broader commitment to reducing the company's carbon footprint through the adoption of renewable energy sources. It marks the ninth solar project completed by Maxion Wheels worldwide.

The newly commissioned photovoltaic system boasts a capacity of 499 kilowatts, enabled by the installation of 1,073 solar modules. It is projected to generate around 919 megawatt-hours of clean electricity on an annual basis. This initiative is expected to eliminate approximately 617 tonnes of CO2 emissions each year, an environmental benefit comparable to the carbon sequestered by more than 10,200 trees over a decade. The clean energy produced will directly support the decarbonisation of the plant’s manufacturing processes.

This project in San Luis Potosí is one element of a three-part solar collaboration between Iochpe-Maxion and Iberdrola within Mexico. It follows the activation of a similar system at the company’s Chihuahua plant in 2024 and precedes another photovoltaic project at the Castaños, Coahuila facility, which is anticipated to come online soon. These investments are integral to Maxion’s global sustainability framework, known as Roadmap Zero, which sets the ambitious target of achieving net-zero emissions across all company operations by 2040.

The Maxion Wheels plant, which began operations in 1996, is situated in the capital city of San Luis Potosí state. The expansive facility covers roughly 70,000 square metres and specialises in producing steel wheels for both light and commercial vehicles, supplying a diverse portfolio of leading international automotive manufacturers. The recent inauguration of the solar project was marked by the presence of company leaders Alexandre Becker and Alfonso Campos, alongside local dignitaries including Sonia Mendoza Díaz, the Secretary of Ecology and Environmental Management for the state, and César Lara from the CROM labour confederation, as well as the plant’s manager, Hugo Soriano.

Alfonso Campos, Commercial Director, Iberdrola México, said, “Through this partnership, we are supporting Maxion Wheels in its transition towards cleaner and more environmentally responsible processes. On-site photovoltaic energy enables lower emissions, greater cost stability and direct positive impact across the entire value chain. It is a tangible benefit for both industry and the planet, and it motivates us to continue growing together.”

Alexandre Becker, Business Unit President Americas, Maxion Wheels, said, “The inauguration of the photovoltaic solar panel system at our San Luis Potosí plant marks a decisive step in our ongoing commitment to sustainability, innovation and environmental responsibility. This project is the result of a collective effort across multiple teams, united by a shared purpose and a common vision.”

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