Unprecedented Lockdown Led To Unprecedented Initiatives: Padmakumar G
- By Sharad Matade
- May 04, 2021
The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.
Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?
Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.
At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.
On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.
Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.
Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?
Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.
Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.
YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.
Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?
Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.
Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?
Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture.
Q) What did you learn from the pandemic?
Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty.
Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?
Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.
Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?
Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant.
Q) What are the current challenges in the business?
Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries.
Nokian Tyres Earns 80 Points In 2026 S&P Global Sustainability Assessment
- By TT News
- August 24, 2026
Nokian Tyres has achieved a significant milestone in the 2026 S&P Global Corporate Sustainability Assessment (CSA), securing a total score of 80 points. This evaluation examines sustainability factors that are critical to long-term corporate performance, with a strong emphasis on risk management, organisational adaptability and overall resilience. The company views this result as a clear validation of its strategic approach.
The assessment awarded the tyre manufacturer perfect scores in several key categories, including Climate Risk Management, Raw Materials Programs, Information Security Policy and Human Rights Mitigation and Remediation. Company leadership has acknowledged that this accomplishment is rooted in the deep integration of sustainable practices across daily operations, product innovation and long-term value generation.
Nokian Tyres also stressed that responsible expansion relies heavily on collaborative efforts with employees and partners, reinforcing that sustainable decisions are fundamental to building resilience in a rapidly evolving global environment.
Bartell Machinery Expands New York Facility To Boost Production Capacity
- By TT News
- August 24, 2026
Bartell Machinery Systems has announced an expansion of its production facility in Rome, New York, aimed at increasing manufacturing capacity and reducing lead times for customers.
The company is adding 22,400 square feet of high-bay manufacturing space to its existing 152,000 sq ft site. The expansion will include 30-tonne crane capacity, designed to improve material handling, workflow efficiency and flexibility in managing work in progress.
“This expansion of our Rome, New York production facility represents an exciting and important milestone for Bartell Machinery Systems,” said Ben Lunduski, Vice President of Operations of Bartell.
The increased ceiling height will enable the company to manufacture larger and more complex equipment more efficiently. The additional vertical clearance and heavy-lift infrastructure are expected to support improved assembly processes and sequencing of large-scale projects.
Bartell said the investment is intended to increase throughput across multiple product lines, enhance scheduling flexibility and reduce bottlenecks in assembly and testing. The company also expects to expand its capacity to manage multiple projects simultaneously.
“As demand for our large industrial machinery systems continues to grow, this investment reinforces our long-term commitment to our manufacturing operations in Central New York, our customers and our employees,” said Pat Morocco, President of Bartell. “By expanding our production capabilities, we are positioning Bartell for continued success while building a strong foundation for future growth.”
The expansion is also expected to lead to an increase in the company’s workforce to support higher production volumes, contributing to employment in the local area.
Bartell, which produces equipment for the rubber and tyre, wire and cable, and oil and gas industries, said the expansion reflects sustained demand across its product lines and continued growth in recent years. Construction of the facility is at an early stage.
TyreXpo Asia and AutoMROtive To Return To Singapore In 2027 After Strong Bangkok Edition
- By TT News
- August 24, 2026
TyreXpo Asia and AutoMROtive will return to Singapore from 17 to 19 March 2027 at Marina Bay Sands, following a well-attended 2026 edition in Bangkok that drew more than 6,000 buyers and sellers from across the tyre and automotive aftermarket sectors.
The co-located events aim to bring together manufacturers, suppliers and solution providers with distributors, dealers, workshop operators, fleet owners and other industry participants from Asia and international markets. Organisers said the combined format is designed to reflect increasing integration across the tyre and automotive maintenance ecosystems.
TyreXpo Asia Singapore will continue to position itself as a marketplace dedicated to the global tyre industry, while AutoMROtive will focus on technologies and services shaping automotive maintenance, repair and operations, with particular emphasis on fleet servicing.
The exhibition will cover a broad range of segments, including passenger car, commercial vehicle and industrial tyres, alongside wheels and related accessories such as rims and tyre fillers. It will also feature tyre manufacturing, retreading and maintenance solutions, as well as automotive components including batteries and braking systems.
In addition, the event will showcase workshop equipment, diagnostic tools and digital maintenance technologies, including predictive systems. Sustainability is also expected to be a key theme, with solutions related to tyre recycling, disposal and waste management included in the line-up.
Organisers said the event is intended to support companies seeking to expand their presence in the region, offering opportunities to connect with distribution networks, generate sales leads and demonstrate new technologies to a targeted industry audience.
Sponsorship and branding options will be available for companies aiming to increase visibility or position themselves as thought leaders within the sector. These can be tailored to support objectives such as lead generation, market positioning and customer engagement.
The announcement comes as companies in the tyre and automotive aftermarket industries begin planning their sales and marketing strategies for 2027, with trade events expected to play a role in facilitating cross-border partnerships and market access in Asia.
Toyo Tire Shareholder Change Follows Mitsubishi Exit
- By TT News
- August 13, 2026
Toyo Tire Corporation said Mitsubishi Corporation has ceased to be a major shareholder after tendering its entire holding through a treasury share buyback, ending its status as the company’s largest shareholder.
The change took effect on 10th August , 2026, following Toyo Tire’s acquisition of its own shares through off-auction trading (ToSTNeT-3). Mitsubishi tendered all its shares, excluding less than one unit, as part of the transaction.
As a result, Mitsubishi is no longer classified as a major shareholder or associated company of Toyo Tire, the company said.
Before the transaction, Mitsubishi held 30,822,206 shares, equivalent to 20.07 percent of total voting rights, and ranked as the largest shareholder. Following the change, its holding has effectively been reduced to zero.
The move follows Toyo Tire’s earlier announcement on August 7, 2026 regarding the termination of its capital and business alliance with Mitsubishi, alongside plans to repurchase its own shares.
Toyo Tire said the change would have no impact on its consolidated financial results.

Comments (0)
ADD COMMENT