Unprecedented Lockdown Led To Unprecedented Initiatives: Padmakumar G

Unprecedented Lockdown Led To Unprecedented Initiatives: Padmakumar G

The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.

Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?

Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.

At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.

On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.

Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.

Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?

Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.

Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.

YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.

Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?

Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.

Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?

Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture. 

Q) What did you learn from the pandemic?

Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty. 

Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?

 Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.

Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?

Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant. 

Q) What are the current challenges in the business?

Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries. 

Trelleborg Tires And Fendt Partner For 2026 Tractor Driver Of The Year Event

Trelleborg Tires And Fendt Partner For 2026 Tractor Driver Of The Year Event

The seventh edition of Trelleborg Tires’ Tractor Driver of the Year competition took place at the Cremona Circuit in Italy on 28 February 2026, drawing 50 skilled participants from across the nation. Held at a venue renowned for its professional standards, the event has become a fixture in the agricultural calendar, offering a platform for drivers to demonstrate their expertise while experiencing advanced tyre technology in practical scenarios. After a demanding day of challenges, Francesco Coppe emerged victorious, distinguished by his exceptional precision and versatility across the various disciplines.

The competition featured a series of exercises designed to assess core abilities, including manoeuvring, loader operation, reverse driving and trailer handling, culminating in a field regularity test. Throughout these tasks, participants directly observed the benefits of Trelleborg’s ProgressiveTraction technology, which aims to boost traction, reduce soil impact and enhance overall efficiency. This year, Fendt joined as the technical partner, supplying the machinery for the event. The tractors used, such as the Fendl 300 Vario Gen5, 500 Vario Gen4 and 800 Vario Gen5 models introduced in 2025, exemplified how modern agricultural engineering supports operators in achieving high performance with comfort and ease, both on road and in the field.

Daniela Gambatesa, Marketing Manager Italy, Trelleborg Tires, said, “The ‘Tractor Driver of the Year’ once again confirms its position as a landmark event for the agricultural sector: a unique opportunity to celebrate expertise, innovation and professionalism. This 7th edition recorded a remarkable participation of tractor drivers, highlighting the growing importance of the initiative. A key highlight of the event was the new ‘5,000 Hours of Guaranteed Performance’ campaign dedicated to ProgressiveTraction® treads, originally launched in July 2025 and now featuring a customised look for Fendt tractors equipped with VarioDrive technology. This initiative allows us to prove in real working conditions the long-term durability and efficiency of our tyres, offering tangible support to agricultural professionals in their daily operations. The collaboration with Fendt as technical partner further reinforces our shared commitment to excellence, combining advanced technology with high-performing solutions for the industry.”

Silvia Uderzo, Advertising & Sales Promotion Specialist, Fendt Italia, said, “Fendt has believed in the ‘Tractor Driver of the Year’ project since its early editions, reflecting the trust and importance we attribute to this initiative. Taking part again this year represents a valuable opportunity to enhance the skills of tractor drivers and to demonstrate how the technology, performance and comfort of our machines play a decisive role in improving operational efficiency. The partnership with Trelleborg Tires confirms our shared commitment to delivering increasingly high-performing and sustainable solutions to agricultural professionals, combining innovation with close attention to their real operational needs.”

Pirelli Brings Reduced Footprint Tyres To Australia's F1 Season Kick-Off

Pirelli Brings Reduced Footprint Tyres To Australia's F1 Season Kick-Off

Pirelli is all set for the Australian Grand Prix, where a new era of Formula 1 begins with more uncertainties than any season opener in recent history. The 2026 cars, fundamentally redesigned in both power unit and aerodynamics, have completed nine days of pre-season testing across Barcelona and Sakhir, but Albert Park will offer the first genuine opportunity to assess their true potential. For the Italian manufacturer, this weekend represents far more than routine tyre supply; it is about observing how an entirely new generation of machinery interacts with its products on a familiar yet demanding street circuit.

The tyres brought to Melbourne reflect the sport's broader evolution, featuring a reduced contact patch and smaller overall diameter while retaining the 18-inch rim architecture. The full range spans five slick compounds, from C1 to C5, alongside Intermediate and Full Wet options. For Albert Park, Pirelli has selected the three softest compounds, C3, C4 and C5, continuing a strategy employed over the previous two seasons. The 5.278-kilometre layout, winding around a lake, combines fast straights with low and medium speed corners that do not place extreme thermal demands on the rubber. Degradation here typically results from mechanical wear rather than heat buildup, largely due to the smooth asphalt surface comprising public roads. Last season, minor graining appeared on dry days but remained at very low levels.

Friday practice will offer the first indications of how teams approach unlocking their cars' potential. Pirelli anticipates close observation of how squads balance performance simulations with longer runs, particularly regarding thermal management across both axles. The significant energy delivered by new power units to the rear axle creates an asymmetry requiring careful correction, especially in qualifying. Teams are expected to experiment with tyre blanket temperatures and preparation lap strategies to achieve optimal operating windows.

Predicting race strategies involves multiple variables unique to this opening round. Individual car loads will determine whether the softest compound can feature meaningfully in race stints on a circuit considered relatively low in severity. Overtaking presents another consideration, as Albert Park remains challenging for passing despite recent modifications. The introduction of Overtake mode could prove significant here, potentially reshaping tactical approaches.

Weather adds further complexity, with the race falling in early autumn, one week earlier than last year, bringing potential temperature swings and rainfall. Intermittent showers dramatically influenced the 2025 race, won on Intermediate tyres, and similar conditions remain possible.

Melbourne celebrates the 40th anniversary of the Australian Grand Prix this year, marking its 29th occasion as host since replacing Adelaide in 1996. Michael Schumacher holds the record with four victories, followed by Jenson Button and Sebastian Vettel with three each, while 21 other drivers have won here, including reigning champion Lando Norris. McLaren leads constructors with 12 wins, one ahead of Ferrari.

This season also launches a collaboration between Pirelli Design and renowned designer Denis Dekovic, creating 15 special-edition podium caps for selected grands prix. Each cap draws inspiration from host country traditions through dedicated colours and materials. The collection begins in Australia, where podium finishers will wear caps inspired by the southern hemisphere sky and the stars of the Australian flag, available on the Pirelli e-commerce platform.

Vittoria Unveils New 30-mm Corsa PRO Speed Tyre For Pro-Level Performance

Vittoria Unveils New 30-mm Corsa PRO Speed Tyre For Pro-Level Performance

Italian bicycle tyre manufacturer Vittoria has expanded its premium road tyre lineup with the introduction of the Corsa PRO Speed in a new 700x30c (30-622) format. This latest addition directly responds to requests from WorldTour professional teams and reflects the shifting priorities in contemporary high-performance road cycling, where riders continuously seek marginal gains in speed, aerodynamics, comfort and overall efficiency.

The new 30 mm model joins the established Corsa PRO family, Vittoria’s flagship range defined by its supple 320 TPI cotton casing. Within this series, each variant serves a specific racing purpose: the Corsa PRO Speed is engineered for outright velocity, the standard Corsa PRO offers versatility for general racing and the Corsa Control is built for challenging conditions. The new 30 mm iteration of the Speed model aims to bridge the gap between aerodynamics and ride quality.

Building on technology introduced with the 2025 Corsa Wide Rim series – a 29 mm tyre co-developed with Team Visma | Lease a Bike to minimise micro-turbulence on wider rims – this new 30 mm tyre is designed to deliver tangible benefits in grip and comfort without sacrificing speed. The increased air volume and larger contact patch provide superior traction, particularly in wet conditions, while also absorbing road vibration for a smoother ride. This setup aligns perfectly with modern road bike frames, which now commonly accommodate wider tyres.

The Corsa PRO Speed 30 mm is positioned as a pure performance tool for elite competition. It is intended for fast, smooth asphalt in events like time trials, triathlons and high-speed road races. By offering this size, Vittoria aims to enhance the racing experience for both professionals and serious amateurs, further cementing its reputation as a leader in road tyre innovation.

Plannex Recycling And REGOM Partner To Automate Tyre Recycling In India

Regom

Plannex Recycling has entered into a strategic partnership with French technology firm REGOM to establish a closed-loop tyre recycling system in India. The collaboration aims to replace manual sorting with AI-powered identification and X-ray technology to improve traceability and processing safety.

The initiative addresses operational challenges in the Indian recycling sector, including labour shortages and equipment damage caused by hidden contaminants such as batteries and TPMS sensors. By automating the identification process, the companies intend to create a verifiable data trail for Extended Producer Responsibility (EPR) compliance.

Plannex will deploy REGOM’s automated systems to classify light vehicle, truck and bus tyres. The technology uses AI vision to categorise tyres by type and condition, while an integrated X-ray unit scans for metal fragments and electronic components before materials enter the shredder. This process reduces the risk of plant shutdowns and fire hazards.

Key features of the system include:

  • Contaminant Detection: X-ray scanning for batteries and sensors to protect downstream machinery.
  • Data Traceability: Automated, time-stamped records of material flows to support EPR audits.
  • Regulatory Readiness: Support for RFID infrastructure and Digital Product Passport (DPP) requirements aligned with EU standards.
  • Downstream Optimisation: Classification of tyres for specific uses, including retreading, mechanical recycling and pyrolysis.

Yashraj Bhardwaj, Co-Founder and CSO, Plannex Recycling, said, “India’s tyre infrastructure undoubtedly has the potential to scale and improve, but we need the right tools and infrastructure to match the ambition. Our newly forged partnership with REGOM paves the way for us to move from reactive, manual operations to a data-driven, verifiable system, where the quality of every output stream can be demonstrated. We are pleased to collaborate with REGOM, which has incredible expertise in the tyre solutions segment, and look forward to a fruitful partnership.”

Arthur Wagner, Director, REGOM, stated, “We are excited to join hands with Plannex, which has contributed immensely to shaping India’s recycling and waste management sector. What we have built together is the data backbone for a circular tyre economy. When every tyre is identified, tracked, and routed based on its actual condition and composition, the entire recycling system becomes more efficient and transparent. We look forward to working with the Plannex team to achieve our shared vision and ensure a long-standing relationship.”