The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.

Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?

Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.

At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.

On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.

Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.

Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?

Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.

Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.

YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.

Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?

Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.

Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?

Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture. 

Q) What did you learn from the pandemic?

Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty. 

Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?

 Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.

Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?

Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant. 

Q) What are the current challenges in the business?

Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries. 

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Scandinavian Enviro Systems AB (publ) has disputed a request from Infiniteria Sweden AB and Infiniteria Europe Sàrl to terminate the company’s ongoing reorganisation. In a statement submitted to the Gothenburg District Court on 22 April, Enviro argued no grounds exist to end the process, originally approved on 27 February 2026. A creditors’ meeting on 18 March saw no opposition to the reorganisation continuing.

The dispute stems from Enviro’s decision to terminate the joint venture agreements with Infiniteria under Swedish law, calling them burdensome and loss‑making. Infiniteria filed a termination request on 15 April, which Enviro answered on 22 April. Enviro disputes the request and several supporting claims.

Enviro states the joint venture caused its financial difficulties, while its business plan shows opportunities to build a profitable enterprise using its patented technology. Infiniteria has asserted a preliminary damages claim of approximately EUR 84 million, but Enviro notes the claim is unsubstantiated and partially overlaps with ongoing arbitration announced on 6 February.

Enviro points to contractual liability caps, including EUR 3 million in the marketing and agency agreement and EUR 2 million in the license agreement. Infiniteria has not shown why these caps should not apply. Regarding the license agreement under English law, Enviro maintains termination was lawful, meaning Infiniteria’s exclusive right to Enviro’s technology has ceased.

Despite the legal conflict, Enviro reports strong global interest. A North American feasibility study is progressing faster than expected, and licensing dialogues are ongoing with around 10 stakeholders. Enviro remains determined to build long‑term value without the former joint venture’s constraints.

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Hankook Tire has released a new brand film titled ‘Formula E Rewind’, inspired by the ABB FIA Formula E World Championship. The company serves as the exclusive tyre supplier for the global all-electric racing series, which is organised by the Fédération Internationale de l’Automobile. The latest cinematic work follows a previous Formula E brand film introduced in April last year.

That earlier production focused on Hankook’s advanced motorsports technologies and research supported by cutting-edge infrastructure. Its high production quality earned a Silver Prize in Sound Design at the Seoul Video Advertising Festival 2025, one of South Korea’s largest advertising awards. The newly unveiled film employs a distinctive rewind visual technique, shifting attention from racing outcomes back to the origin of technology. It emphasises that every race starts with the tyre while promoting the innovative ‘iON’ brand, the world’s first full lineup of electric vehicle tyres.

The film dynamically showcases the next-generation electric racing machine GEN3 Evo, which reaches 322 kilometres per hour and accelerates from zero to 100 kilometres per hour in just 1.86 seconds. It also features the official electric racing tyre ‘iON Race’, delivering a powerful sense of speed. By reconstructing race sequences in reverse, the video creates a fresh narrative that boosts viewer immersion. The slogan ‘Where it all begins’ and a composite logo reinforce Hankook’s positioning as a key Formula E partner.

The brand film will be distributed across Hankook’s owned media platforms, including its global website, YouTube and Instagram, aiming to engage motorsports fans, EV users and future mobility consumers.

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Solvay has significantly expanded a global framework agreement with IMI, accelerating the installation of connected industrial sensors throughout its worldwide manufacturing network. Under the extended partnership, IMI remains Solvay’s preferred supplier, with over 5,000 sensors already deployed across 25 sites in 11 countries. The ongoing rollout is enhancing operational reliability and efficiency while simultaneously lowering costs and reducing the company’s environmental impact.

The connected devices, classified as Industrial Internet of Things sensors, continuously monitor vibration and temperature on critical machinery. This real‑time data allows Solvay teams to track asset performance, prevent unexpected breakdowns, and schedule maintenance precisely when needed. The group intends to expand the sensor network to 9,000 units by 2027, reinforcing its shift from traditional time‑based maintenance to a predictive, data‑driven approach.

This sensor initiative is central to Solvay’s Essential for Generations strategy, which prioritizes operational excellence and sustainability. By leveraging real‑time information, the company predicts equipment failures, cuts repair expenses, and limits energy losses and waste. Having scaled from just a few hundred sensors in 2023 to more than 5,000 installed globally, Solvay is building a more resilient and reliable industrial footprint across all regions.

Lanny Duvall, Chief Operations Officer at Solvay, said “Digitalisation is reshaping the way we run our plants. Expanding the use of connected sensors helps us make quicker and better-informed decisions that improve safety, reliability and energy efficiency – while also making our operations more competitive and cost‑effective. It’s a concrete accelerator of the operational excellence transformation we’re driving across Solvay as part of our Essential for Generations strategy.”

Diana Garcia, Global Business Development Manager, Digital Products at IMI, said, “The complexity of modern plant operations, coupled with constant pressure on margins, means the chemical industry cannot rely on manual inspections to ensure maintenance operations are efficient and effective. Our technology provides real‑time insights that support Solvay’s move towards predictive maintenance. We are pleased to deepen this successful collaboration.”

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Nexen Tire America has detailed how original equipment tyre development has shifted from a standalone process to an integrated engineering effort conducted alongside new vehicle design. The company explains that modern vehicle complexity, driven by electrification and advanced driver systems, requires tyre engineering to begin in parallel with suspension, chassis and electronic control development. This earlier collaboration allows tyre performance to be optimised for hybrid and electric vehicle demands such as noise reduction, load capacity and rolling resistance.

Aaron Neumann, Head of the Nexen Tire America Technical Center, describes how suppliers must now adopt faster development cycles and deeper technical collaboration. The traditional model of selecting off-the-shelf tyres has been replaced by purpose-built designs tuned to specific safety, handling and efficiency targets. Electric vehicles have added further criteria including range optimisation and tyre noise mitigation.

To manage these demands, Nexen has expanded its use of simulation and modelling technologies. Finite element analysis and data-driven tyre modelling allow engineers to evaluate performance early in the development cycle, reducing the number of physical prototypes required. Despite this digital focus, physical testing remains extensive and includes laboratory procedures such as high-speed endurance, rolling resistance, uniformity, noise and flat-spotting assessments.

On-road validation involves instrumented traction and braking tests, ride and handling evaluations, treadwear analysis and durability testing across varied surfaces and climates. Each tyre’s tread pattern, construction, footprint and profile are refined through iterative testing specific to the target vehicle. While some materials overlap with replacement tyres, original equipment fitments are engineered to balance performance, efficiency and comfort.

Over the past decade, Nexen Tire has more than doubled its original equipment portfolio in North America. This growth is attributed to an engineer-to-engineer collaboration model emphasising transparency and responsiveness. Many technologies developed for original equipment programmes, including advanced compounds and tread designs, are later incorporated into replacement tyres.

For consumers, these behind-the-scenes engineering efforts result in tyres more precisely matched to vehicle performance. Neumann notes that modern tyres rank among the most complex vehicle components, having to deliver safety, efficiency and comfort simultaneously across a wide range of conditions, even if that complexity remains largely invisible to drivers.

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