The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.

Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?

Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.

At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.

On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.

Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.

Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?

Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.

Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.

YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.

Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?

Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.

Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?

Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture. 

Q) What did you learn from the pandemic?

Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty. 

Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?

 Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.

Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?

Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant. 

Q) What are the current challenges in the business?

Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries. 

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Michelin has inaugurated PolMixLab, a new associated research laboratory (LabCom), on 22 April 2026, in collaboration with the National Centre for Scientific Research (CNRS), INSA Lyon, Lyon 1 University and Jean Monnet University. The primary objective of the joint initiative is to invent the rubber of the future by accelerating innovation in polymer materials for multiple industrial uses. The partnership leverages the combined scientific and industrial expertise of all parties to balance performance, durability, and energy efficiency.

Against a backdrop of ecological transition and rising industrial demands, polymer materials like elastomers are a critical research frontier. Their applications span automotive, aeronautics, healthcare and construction, requiring continuous improvements in durability, recyclability, energy sobriety and advanced functionality. To address these challenges, research teams from the Polymer Materials Engineering Laboratory – representing the CNRS, INSA Lyon, Lyon 1 University and Jean Monnet University – have joined forces with Michelin to develop next-generation polymer materials.

Academic and industrial researchers will pursue three main goals over the course of four years. The first involves reducing manufacturing energy for elastomers through digital simulation and improved blend quality. The second focuses on creating new elastomers that exceed current performance limits via innovative structures. The third aims to boost environmental performance by integrating short-loop recycling directly into the polymer formulation phase. The resulting rubbers are intended for strategic applications in mobility, medical devices, aeronautics and high-performance industrial equipment.

PolMixLab represents a structural initiative rooted in Michelin’s 130 years of materials science expertise, spanning chemistry, material transformation, composite design and use-case knowledge from basic research to industrialization. The laboratory marks the 10th active associated research laboratory between the CNRS and Michelin, underscoring a long-term commitment to reducing carbon footprints, extending material lifespans and optimising performance for contemporary industrial and environmental needs.

Mehdi Gmar, Chief Innovation Officer, CNRS, said, “The CNRS is pleased with the creation of PolMixLab, a new associated research laboratory with Michelin, a leading partner with which it has a longstanding relation of trust since the 1990s, one that is structured by a framework-agreement renewed multiple times and nearly forty collaborations each year. This associated research laboratory, which also includes INSA Lyon, Lyon 1 University and Jean Monnet University, marks a new stage in this cooperation by developing polymer materials that offer higher performance, and are more recyclable and sober in energy.”

Christophe Moriceau, VP – Advanced Research, Michelin Group, said, “With PolMixLab, Michelin is strengthening its ability to anticipate and accompany major industrial and environmental issues connected to materials. By combining our unparalleled expertise in materials science and polymer composites with the academic excellence of our partners, we strive to invent rubbers that offer higher performance and are more durable and sober in energy. This research indeed includes the development of materials from biosourced resources, as well as control over material life cycle assessment, with a view to creating innovative solutions offering reduced environmental impact in the service of mobility, along with numerous industrial applications beyond tyres.”

Bruno Lina, President, Lyon 1 University, said, “PolMixLab illustrates the capacity of Lyon 1 University to develop structural research partnerships where scientific excellence meets industrial and environmental issues. By mobilising our expertise in materials science alongside our academic partners and Michelin, we help develop innovative solutions for materials that offer higher performance and are more suitable for the uses of the future.”

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Hankook Tire, the exclusive tyre supplier to the FIA World Rally Championship (WRC), is supporting Round 5 of the 2026 WRC season, Rally Islas Canarias, taking place from 23 to 26 April across Spain’s Canary Islands. For the event, Hankook is providing its Ventus Z215 and Ventus Z210 tarmac rally tyres, with the former engineered for precise handling on abrasive asphalt and the latter designed for wet-road traction and water evacuation.

Celebrating its 50th anniversary in 2026, Rally Islas Canarias returned as an official WRC round for the second consecutive year after joining the calendar for the first time the previous season. Based on Gran Canaria Island, home to the capital Las Palmas, the rally featured 18 special stages covering a competitive distance of 322.61 kilometres, all on asphalt. The opening day’s highlight was the Super Special Stage at the BP Ultimate - Circuito Islas Canarias, where drivers competed in a head-to-head time-attack format.

Regarded as one of the championship’s most iconic tarmac events, the rally is defined by the abrasive, high-grip asphalt and dramatic elevation changes of Gran Canaria’s volcanic terrain. While the consistent surface grip allows circuit-like, high-speed precision driving, it also subjects tyres to intense physical stress. Maintaining grip under high surface temperatures and adapting to unpredictable mountain weather is expected to make tyre performance a decisive factor in the rally’s outcome.

Since the 2025 season, Hankook has served as the exclusive tyre supplier for all WRC classes, reinforcing its role as a key technical partner in global motorsport. By leveraging data from top-tier series such as the ABB FIA Formula E World Championship and the WRC, alongside advanced R&D infrastructure, Hankook continues to drive innovation in high-performance tyre technology while strengthening its global premium brand position.

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Continental is providing comprehensive tyre support to Royal Den Hartogh Logistics, a Dutch family-owned leader in container-based bulk transport for the chemical and food industries. With a history of collaboration exceeding 60 years, the tyre manufacturer now supplies professional tyre management and rolling resistance optimised tyres from the Conti Eco Gen 5 family to the logistics firm’s European fleet of over 900 vehicles.

Peter Rodenburg, Senior Technical Manager at Den Hartogh, has identified safety, costs and the energy transition as the biggest challenges in the company’s Europe wide operations. His assessment highlights the need for more fuel-efficient driving and emission reductions. Meanwhile, Hinnerk Kaiser, Head of Product Development for Bus and Truck Tires at Continental, notes that the fifth generation of the Conti Eco tyre family is specifically designed to address transport sector customer needs and Europe’s dynamic regulatory environment.

The vehicle fleet operates across Europe with the latest generation tyres, supported by Continental’s Pull Point tyre monitoring, breakdown analysis and cost evaluation. Rodenburg has confirmed that the Eco tyre’s optimisation for rolling resistance delivers significant benefits in fuel efficiency and overall performance. The Conti Eco HD 5 has demonstrated its value in both fuel economy and mileage while also performing reliably under varying road and weather conditions.

Rodenburg has reported that after one year of joint fleet monitoring, the first impression of tyre performance and wear is positive. The switch to this tyre, combined with other vehicle optimisations, has yielded measurable cost savings. He states that with the complete package in place, the company has seen significant improvements in average fuel consumption of up to eight percent, making the move to the Conti Eco HD 5 a positive decision.

Looking ahead, Rodenburg acknowledges that the energy transition is taking shape, though the speed of fleet electrification remains uncertain. He emphasises that energy is becoming more expensive and must be used as efficiently as possible, with rolling resistance and air resistance representing losses to be minimised. An optimal tyre, he concludes, brings measurable benefits at every stage of the fleet’s transformation, an area where the rolling resistance optimised Conti Eco Gen 5 excels in contributing to fleet optimisation.

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The Goodyear Tire & Rubber Company has been named the ‘Top Manufacturer of the Year for Summer Tires 2026’ by Auto Bild, one of Europe’s leading automotive publications. The accolade recognises the brand’s outstanding performance across the season’s independent tyre tests, marking the fourth time in five years that Goodyear has secured this top honour. Auto Bild’s award is based on aggregated results from its recent summer tyre comparisons, with Goodyear previously earning the same distinction in 2022, 2023 and 2025.

Goodyear shared the leading position with Hankook Tire after outperforming several industry rivals. Auto Bild editors twice awarded the Eagle F1 Asymmetric 6 an ‘Exemplary’ rating, also naming it Eco Champion and Green Tire of the Year. Those distinctions highlight the tyre’s balanced capabilities in performance, efficiency and sustainability, reinforcing Goodyear’s ability to deliver consistent results in rigorous independent evaluations.

Beyond the flagship award, Goodyear’s summer tyre portfolio achieved multiple podium finishes and top recommendations during the 2026 testing season. Highlights include a first-place result in Mootori’s summer tyre test in Finland, as well as podium wins from Auto Zeitung, ADAC and Sport Auto. From safety-critical braking to efficiency-focused rolling resistance, Goodyear tyres continued to set benchmarks across Europe in independent assessments.

Jan-Piet Van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer, Goodyear, said, “Being named ‘Top Manufacturer of the Year for Summer Tires’ once again by Auto Bild is a strong recognition of the consistent performance we are delivering across our tyre portfolio. Achieving this award four times in the past five years highlights the strength of our product lineup and our commitment to innovation to ensure that our high-quality tyres meet the evolving needs of drivers. At Goodyear, our ambition is to be #1 in tyres and service, and recognitions like this reinforces the progress we are making towards that goal. We remain focused on developing products that combine performance, safety and sustainability while continuing to deliver value to our customers and partners.”

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