The unprecedented lockdown imposed in March last year turned the supply chain of companies upside down, and the tyre companies were no exception. However, the intensity of disturbance was relatively high for Yokohama Off-Highway Tires (YOHT), which exports more than 90 percent of its production. According to Padmakumar G, Executive Vice President – SCM at YOHT, unprecedented lockdown led to unprecedented initiatives for YOHT. “Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty,” says Padmakumar G.

Q) Was Yokohama Off-Highway Tires (YOHT) ready for the unprecedented lockdown?

Padmakumar G: The whole of 2020 was an extraordinary time when ‘business as usual’ was not an option. From the beginning of the year, it was clear that we were braced for a marathon and not a sprint.

At work, we had a unique period of simultaneous supply and demand shocks. Our plants in India were closed for a couple of weeks. As they (plants) were finally allowed to operate, we faced government-mandated operating restrictions and labour shortages that prevented us from running the plants at total capacity.

On the positive side, our plant in Israel was running at full capacity and continued shipments as planned. All sales and administrative employees at global locations were working from home and were doing their best to be accessible at all times. In North America, our network of national warehouses was open, stocked at historically high inventory levels and operating at full local, regional, and national distribution capacity to ensure continued deliveries to locations.

Our competitive position, market share, brand and diversification of our businesses in products and regions helped us see some all-time highs during these challenging times.

Q) Vendors and customers got panicked because of the uncertainties instilled by the lockdowns. How did you keep their morale and confidence intact in those tough times?

Padmakumar G: Unprecedented lockdown led to unprecedented initiatives for YOHT. The acute restrictions and lockdowns created many urgent situations that required immediate attention in the early days of the pandemic. At YOHT, we believe that no crisis should go to waste.

Adaptability, inventiveness and tenacity of our team paved the way to a ‘recovery mode’, and we started planning for the longer-term proactively. We did not face substantial business and operational disruptions – from mitigating the effects of reduced supply to managing disruptions to logistics suppliers and hurdles in meeting their contractual obligations to customers.

YOHT has an agile team that quickly reprioritised the customers’ requirement and ensured critical supply continuation through our multiple sourcing locations. We closely integrated with suppliers, vendors and customers to have better visibility. Consistent communication and streamlining the complexity helped us keep our commitments while keeping the morale and confidence in the most challenging times.

Q) YOHT is mainly into export of products and imports of raw materials? How did you cope up with the supply-demand situation?

Padmakumar G: Prioritisation of critical supply with effective utilisation of available inventories of finished goods, raw materials, and production capacities were the immediate focus in the lockdown situation. What also helped is that we have a wide base of sourcing raw material from multiple sources. We were able to keep our facility running at full efficiency to meet market requirement. We stepped up all measures to ensure that our customers get our products in the earliest shipments.

Q) ATG is now a part of Yokohama, a global giant in the tyre industry. What changes has Yokohama brought in the supply chain?

Padmakumar G: Yokohama has a strong legacy of quality, and its manufacturing and supply chain is very process-driven. The Kaizen processes and digitalisation of our daily supply chain activities helped us improve our process and culture. 

Q) What did you learn from the pandemic?

Padmakumar G: The importance of supply chain resilience and risk management is more apparent than ever. Most importantly, we learned the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty. 

Q) There has always been pressure to reduce cost and improve efficiency by shortening the order-to-delivery period. Could you share a couple of examples highlighting the company’s efforts that reduced the cost and enhanced supply chain efficiency?

 Padmakumar G: To shorten the order to delivery, YOHT has initiated Strategic Inventory build-up through S&CP (Sales & Capacity Planning) and effective cost management through strategic buying of raw materials. We have also increased the manufacturing flexibility to reduce delivery in our business of handling 3500+SKU’s.

Q) What new ideas will the company implement at the Visakhapatnam plant to have better supply chain management?

Padmakumar G: Investment in technology that will gain data insights like MES & digitalisation, improving transparency and considerations on sustainability in the supply chain will be key focus areas of our SCM processes in the Visakhapatnam plant. 

Q) What are the current challenges in the business?

Padmakumar G: Current situation of increased raw material cost, an aggressive demand for containers and increased shipping cost are some of the major challenges in SCM across industries. 

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Bridgestone Thailand has introduced the BRIDGESTONE POTENZA SPORT EVO, its newest premium sport tyre, during the IMPACT Speed Fest 2026 event. Positioned as a next-generation offering under the design philosophy of ultimate control and superior performance, the tyre was presented to media representatives for firsthand evaluation. Engineered to provide sharp responsiveness and precise handling, the product caters to drivers seeking sporty dynamics while also accommodating the growing electric vehicle segment under the EV Ready designation.

The tyre incorporates five core performance enhancements aimed at elevating driving confidence and efficiency. Braking capabilities have been significantly improved, with the tyre achieving the highest wet grip index across all available sizes, resulting in up to five percent shorter stopping distances on wet surfaces. Dry braking performance also benefits from an innovative curved tread block design that optimises contact pressure, reducing stopping distances by two percent. Handling stability is reinforced through a specialised groove layout and the integration of high-strength nylon and aramid fibre in the tread, ensuring firm grip across varying speeds.

Durability and energy efficiency have also been addressed, with material and structural upgrades extending tyre longevity by as much as 15 percent, equivalent to over 6,000 additional kilometres of use. Rolling resistance has been lowered by up to six percent, a feature particularly beneficial for electric vehicles. Bridgestone developed this tyre with a lightweight construction to support the performance expectations of EV drivers who continue to value acceleration and high-speed capability, aligning with the company’s broader sustainability objectives.

Available from 2026 in 71 sizes ranging from 18 to 22 inches, the POTENZA SPORT EVO is now accessible through authorised Bridgestone retailers and COCKPIT outlets nationwide, with online ordering options also provided. The launch reinforces Bridgestone’s commitment to blending sporty heritage with environmentally conscious engineering, offering a solution that meets the diverse needs of modern performance and electric vehicle owners.

Akihito Ishii, Managing Director, Bridgestone Sales (Thailand) Co., Ltd., said, “As a global leader in providing sustainable mobility and advanced solutions, Bridgestone is committed to continuous research and development to deliver innovative products that effectively meet the diverse needs of consumers. With this commitment, Bridgestone aims to redefine Thailand’s premium sport tyre segment through the launch of the new BRIDGESTONE POTENZA SPORT EVO. Developed under the concept of ‘Ultimate Control, Superior Performance’, this new tyre is engineered to excel in every aspect of driving performance, delivering an exhilarating driving experience while providing the safety and confidence drivers need on every journey.

“BRIDGESTONE POTENZA SPORT EVO is one of the innovations that Bridgestone is especially proud to introduce to consumers in Thailand, particularly those seeking premium, high-quality tyres. We are confident that this new tyre will not only meet the expectations of performance-oriented drivers but also expand our reach among EV owners who demand exceptional driving performance, precise handling, superior grip, and longer-lasting durability.”

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Kumho Tire USA has initiated the Georgia Veterans Tire Assistance Program, building upon its recent alliance with the Georgia Veterans Service Foundation. This new effort will distribute certificates for complete sets of four replacement tyres to 50 financially struggling veterans throughout the state, amounting to 200 tyres with a total value exceeding USD 50,000.

The programme acknowledges that dependable vehicles are critical for veterans to reach jobs, medical facilities and daily essentials. By covering the expense of new tyres, the initiative aims to ensure that recipients can travel safely and without the burden of unexpected automotive costs.

Administration of the programme falls to the GVSF, which will handle applicant selection and the distribution of certificates over the course of the year. Those not chosen in a given round may have their applications reconsidered in subsequent quarters, provided they continue to meet the established criteria.

Eligible applicants must be Georgia residents who are US military veterans, own or routinely use the vehicle in question and hold a valid licence, insurance and registration. Proof of financial hardship and tyres deemed unsafe due to wear, age or damage are also required, with a 24-month restriction on prior assistance. This marks the inaugural project under the Kumho-GVSF partnership, reflecting the tyre manufacturer’s broader dedication to enhancing community safety and mobility.

Edmund Cho, CEO, Kumho Tire USA, said, "When we announced our partnership with the Georgia Veterans Service Foundation, our goal was to identify meaningful ways to support Georgia's veterans and their families. The Georgia Veterans Tire Assistance Program puts that commitment into action by helping veterans maintain reliable transportation for work, appointments, family commitments and everyday needs."

Joe Higgins, Board Chair, Georgia Veterans Service Foundation, said, "The Georgia Veterans Service Foundation is grateful to Kumho Tire for this generous donation to help Georgia veterans continue travelling safely and stay connected to their communities. These tyre certificates will provide meaningful assistance to veterans by improving mobility, safety and access to essential resources."

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Hankook Tire has formalised a new partnership with Special Olympics Tennessee, reinforcing its commitment to community engagement and regional development in Nashville, the site of its North American headquarters. The collaboration centres on supporting the non-profit’s mission to provide year-round athletic training and competition for individuals with intellectual disabilities.

As a primary component of this alliance, Hankook Tire will sponsor and participate in the Music City Corporate Challenge, an Olympic-style event that unites Nashville-area companies in friendly sporting competition. The initiative fosters workplace wellness and camaraderie within the local business sector, ultimately culminating in the crowning of annual champions.

Further extending its support, the tyre manufacturer will also back the Unified Fore Joy Topgolf ProAm fundraising event. Scheduled for 18 September at four Tennessee locations – Nashville, Knoxville, Chattanooga and Memphis – the golf fundraiser pairs corporate teams with Special Olympics athletes to generate direct financial support for programmes across the state.

Rob Williams, President, Hankook Tire America Corp, said, “We are excited to partner with Special Olympics Tennessee and participate in the Music City Corporate Challenge,”. “Collaboration is one of Hankook Tire’s core values, and this event provides a meaningful opportunity to connect with other businesses in Nashville while supporting Special Olympics Tennessee. We look forward to competing alongside our peers, underscoring our commitment to social programmes locally and growing together with the local community.”

Adam Germek, President & CEO, Special Olympics Tennessee, said, “Special Olympics Tennessee is thrilled to partner with the Hankook Tire team with both our Music City Corporate Challenge and Unified Fore Joy Topgolf ProAm fundraising events this year. Hankook Tire has an amazing culture of collaboration and philanthropy, and we are so grateful for Hankook Tire team’s support of Special Olympics athletes across our state.”

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Trelleborg Tires received the Best Agriculture Tyre honour at the 15th Prêmio Visão Agro Centro-Sul, a prominent agribusiness awards programme in Brazil. The ceremony took place in Piracicaba, São Paulo, on 14 July, with the accolade celebrating enterprises that drive progress in the nation’s agricultural sector through technological and solution-based contributions.

The distinction does not focus on a singular product but rather validates the overall field performance of Trelleborg’s tyre portfolio across diverse farming scenarios. Engineered specifically for Brazilian operational conditions, these tyres integrate sophisticated design with reliable on-ground results, securing trust among local farmers, contractors, dealers and original equipment manufacturers.

Brazil’s status as a leading global food producer demands constant productivity gains. Leveraging extensive experience in tyre engineering and cooperative relationships with OEMs and rural professionals, Trelleborg continues to deliver solutions tailored for the country’s primary crops. The Visão Agro Centro-Sul selection process combines technical analysis with sector-wide voting, reinforcing the award’s credibility as a key performance indicator in the industry.

Fabio Metidieri, Sales Director – Brazil, Trelleborg Tires, said, "Being recognised by professionals who work in the field every day is especially meaningful for us. This award reflects the confidence our customers place in our tyres after experiencing their performance in real operating conditions. It motivates us to continue developing tyre solutions that help customers maximise the performance of their machines and get more from every operation.”

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