USTMA Announces Webinar Series To Advance Circular Economy For ELTs

USTMA Announces Webinar Series To Advance Circular Economy For ELTs

The U.S. Tire Manufacturers Association (USTMA) has announced a new webinar series designed to advance the circular economy for end-of-life tyres (ELTs) in collaboration with the Tire Recycling Foundation. Titled ‘The Road to 100% Tire Circularity: ELTs Going Full Circle’, the initiative aims to foster the development of scalable and profitable markets for recycled tyres. The series will launch in September 2025 and continue through February 2026.

Hosted by John Sheerin, USTMA’s Senior Director of ELT Programs, each session will convene industry experts, recyclers and state policymakers. Their discussions will focus on the latest research and real-world applications that transform waste tyres into valuable resources, thereby diverting them from landfills and generating environmental, industrial and economic benefits.

The programme will explore three of the most promising markets for end-of-life tyres. It begins on 23 September 2025 with a session on tyre-derived aggregate (TDA), examining its use in civil engineering projects like structural fill and stormwater management. A subsequent webinar on 30 October 2025 will cover the growing market for moulded and extruded products made from recycled rubber.

A significant portion of the series will be dedicated to rubber-modified asphalt (RMA), a material known for creating longer-lasting and more sustainable roadways. An introductory session on 20 November 2025 will review the overall performance and benefits of RMA. This will be followed by two regional deep dives: one on 14 January 2026, focusing on practical applications in Midwestern states like Michigan and Ohio, and another on 28 January 2026, exploring its adoption in Southern states including Kentucky and Georgia. The series will culminate on 24 February 2026 with a capstone session providing a comprehensive overview of grant and funding opportunities available to support the growth of these ELT markets.

This initiative addresses a critical need. While tyres are one of the most recycled products in US, and stockpiles have been reduced by 94 percent over the past three decades, the generation of end-of-life tyres continues to outpace their consumption in recycling markets. The webinar series is presented as a strategic pathway to bridge this gap by promoting innovative and sustainable end-use applications.

Those interested in shaping the future of tyre management are encouraged to register for any or all of the webinars through the USTMA website. Attendees will receive a resource kit after each session to help facilitate further discussion and action.

Anne Forristall Luke, President & CEO, USTMA, said, “We view these webinars as a crucial opportunity to connect key leaders across the country and show them that sustainability and economic growth go hand-in-hand. By showcasing proven applications and providing the tools to act, we can collectively turn ELTs from a waste challenge into an economic engine.”

Sheerin said, “As we look to expand ELT markets and unlock the full environmental and economic potential of end-of-life tyres, collaboration is essential. And no one can do it alone. State DOTs, regulators, recyclers and manufacturers must work together to help grow ELT markets through targeted investment, supportive policy and continued research.”

Yokohama Rubber To Double Automotive Hose Manufacturing Capacity In Mexico Plant

Yokohama Mexico

Yokohama Rubber Co has announced that its Mexican subsidiary, Yokohama Industries Americas de Mexico, S. de R.L. de C.V. (YIA Mexico), will expand its production capacity. YIA Mexico manufactures air conditioning and transmission oil cooling hose assemblies for the North American market.

The expansion involves constructing a new building on approximately 32,000 square metres of land adjacent to the existing plant, more than doubling the current site area. Construction is scheduled to begin in the fourth quarter of 2025, with operations expected to start in the fourth quarter of 2026.

The expansion aims to strengthen YIA Mexico’s profitability and support the continued growth of Yokohama Rubber’s hose and couplings business.

The move is part of the growth strategy within Yokohama Transformation 2026 (YX2026), the company’s medium-term management plan, which positions the hose and couplings business as a driver. Expanding capacity at YIA Mexico is an effort to restructure the MB Segment’s value chain and North American production network.

Prior to construction, a groundbreaking ceremony was held on 14 October, attended by local government officials, including the governor of the state of Aguascalientes and the mayor of the city of San Francisco de los Romo.

ZC Rubber Hosts WESTLAKE UK Distributor International Tyres At Its Headquarters

ZC Rubber Hosts WESTLAKE UK Distributor International Tyres At Its Headquarters

In a significant move to reinforce their strategic partnership, ZC Rubber recently hosted a delegation from International Tyres, the exclusive UK distributor for its WESTLAKE tyre brand, at its Hangzhou headquarters. The visit, which included Managing Director Andy Jackson and Commercial Director Richard Allen, was centred on a mutual dedication to providing superior product quality, reliable supply chains and excellent service for commercial vehicle operators in the United Kingdom. The itinerary provided a comprehensive look into ZC Rubber's operations, beginning with a corporate showroom that detailed the company's brand history, global presence and future innovation strategies, including its sustainability efforts.

The tour then progressed to two key manufacturing facilities. The first was the Future Factory for passenger car tyres, where the delegation observed highly automated production lines. This facility demonstrated a commitment to smart manufacturing through real-time quality monitoring, end-to-end traceability and automated logistics, all designed to ensure consistent product quality while improving environmental efficiency. The second site visited was the Zhongce Qingquan TBR plant, which specialises in all-steel truck and bus radial tyres. Here, the guests witnessed the entire production process, from initial material mixing to final inspection.

The tour emphasised robust construction techniques, precise engineering and stringent quality checks that contribute to the tyre's durability and potential for retreading. This collaborative visit has set a strong foundation for the two companies to continue aligning on product availability and responsive support, ensuring that UK fleets receive dependable performance and value from WESTLAKE tyres across various demanding applications.

Leo Liao, European Sales Director of ZC Rubber International Business, said, “International Tyres is a trusted partner, and visits like this ensure we stay closely aligned with the expectations of UK customers.”

Andy Jackson, Managing Director, International Tyres, said, “We appreciated the open access to ZC Rubber’s teams and facilities. Seeing the manufacturing and quality processes behind WESTLAKE strengthens our confidence in the product and our ability to support fleets across the UK.”

Vredestein Wintrac Pro+ Shines In Auto Bild Allrad High-Performance Winter Tyre Test

Vredestein Wintrac Pro+ Shines In Auto Bild Allrad High-Performance Winter Tyre Test

The Vredestein Wintrac Pro+ has earned a notable third-place ranking with an 'Exemplary' rating in a major test of high-performance winter tyres conducted by Auto Bild Allrad. The German magazine’s rigorous assessment involved 12 different tyre models in size 215/55 R 17, putting them through a demanding series of tests on specialised tracks in Finland and Germany. These trials – performed with a Volkswagen T-Roc as the primary test vehicle – were designed to evaluate safety and performance across the most challenging winter conditions, from icy and snow-covered roads to wet surfaces.

Testers praised the tyre for its exemplary balance and specifically highlighted its outstanding wet grip and traction. They described its performance as confident and well-rounded, noting its ability to deliver consistent grip and precise steering control even in highly demanding scenarios. This performance profile confirms the tyre's design and engineering purpose as an ideal choice for modern high-performance vehicles.

The Wintrac Pro+ is the latest flagship winter tyre from Vredestein, a brand with a heritage of winter innovation spanning more than half a century. Its advanced technology includes a high-silica tread compound and an optimised directional pattern. This combination is engineered to provide exceptional braking and handling on snow, slush and ice while also contributing to reduced rolling resistance for improved fuel efficiency.

To accommodate a wide array of vehicles, the tyre is available in over 120 different sizes fitting rims from 17 to 22 inches. The majority of these variants carry a ‘Y’ speed rating, meaning they are certified for speeds up to 300 kmph. Furthermore, every tyre in the range carries the Three Peak Mountain Snowflake symbol, certifying that it meets strict European regulatory standards for severe snow service.

Daniele Lorenzetti, Chief Technology Officer, Apollo Tyres Ltd, said, “The Vredestein Pro+ is a premium winter tyre designed specifically for high-performance cars and SUVs, including the latest generation of performance-oriented electric vehicles. With this segment continuing to grow rapidly, it’s significant that Auto Bild Allrad has once again endorsed the competitiveness of our products. The Wintrac Pro+ combines exceptional winter capability with the refinement and confidence expected by today’s drivers.”

Bridgestone Unveils RACING BATTLAX V03 Slick Motorcycle Tyre

Bridgestone Unveils RACING BATTLAX V03 Slick Motorcycle Tyre

Bridgestone is set to redefine high-performance motorcycling with the 2026 introduction of its track-exclusive RACING BATTLAX V03 tyre in Europe and North America. This premium offering is engineered for a broad spectrum of riders, from dedicated amateurs to professional competitors, who demand exceptional speed and the ultimate in grip from their equipment.

The V03’s development is deeply rooted in Bridgestone’s proven success in elite global racing, such as a five-year winning streak in the FIM Endurance World Championship. This racing heritage directly informs the tyre's advanced technology, including a completely new front and rear profile that enlarges the contact patch with the track. This redesign, combined with novel compounds and sophisticated production methods, results in what Bridgestone describes as the most significant grip in the history of its BATTLAX line. When benchmarked against its predecessor, the V02, the V03's SOFT compound demonstrates a measurable 1.3 percent reduction in lap times, all while maintaining consistent performance over multiple laps.

A landmark innovation for this model is the introduction of a dedicated rear SPRINT spec. This variant is specifically formulated to deliver the absolute peak grip for shorter race formats. By concentrating its compound technology on immediate, maximum performance, the SPRINT spec achieves an even more substantial lap time improvement of 1.9 percent over the previous generation. This provides riders with a strategic choice, allowing them to select a tyre optimised for either endurance or all-out sprint racing conditions.

As the new flagship of Bridgestone's motorcycle racing portfolio, the RACING BATTLAX V03 embodies the company's philosophy of using motorsports as a dynamic laboratory. The technologies perfected in this track-focused tyre are intended to ultimately influence the development of future commercial products, marking a new era where cutting-edge racing innovation directly fuels advancements for all riders.