We Are On A Steep Learning Curve Since The Beginning Of 2020: Rogier van Hoof
- By Sharad Matade
- October 13, 2021
Being a global supplier of tyre oil, Nynas supplies its products to major tyre companies worldwide. However, the Covid-19 pandemic brought unforeseen challenges in transporting goods through all three modes of transportations, and Nynas is no exception! In an interview with Sharad Matade of Tyre Trends, Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, says enhanced communication and exchange of information digitally will help the company handle the new challenges. He also added that the container availability is expected to be normalised in 2022 but road transportation will remain a challenge.

Ever since Covid-19 engulfed the world, the job of Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, has become more challenging. Though tyre production is coming back on track speedily, the challenges at the logistic front are still demanding. Recollecting the initial impact of Covid, van Hoof says, "For Nynas, it all started in early 2020, when the lockdowns in China forced factories to close down manufacturing activities. However, the initial shock was largely seen in truck movements. As part of the measures, drivers had to go into quarantine after a long haul drive. They could pick up a container, but they had to go into quarantine when they were back at the delivery point. So we saw an immediate effect on the truck availability. The cascading impact, I don't think anybody could have predicted. We are on a steep learning curve since the beginning of 2020."
van Hoof and his team swung into action and immediately enhanced the communication with its customers, forwarders and logistic partners to evaluate options to tackle the unprecedented challenges. "I don't think anyone was prepared for what had happened afterwards. Before Covid, people used to take logistics for granted that you order something and it's there when you want it. But with the Covid situation, people have realised to approach things differently, not only on the factory levels but also on the logistics sides on a day to day basis. There are still many limitations we have to deal with," says van Hoof.
According to van Hoof, in the last one and a half years, the just-in-time concept is out of the window and long-term planning has become the priority. "In the past, we knew there was a vessel going every week, and we had substantial free times in getting the containers in, getting them loaded and bringing them to the quay. Even if we would miss a vessel, we always could ship it next week, so the delay was manageable – but that has gone completely out of the window today. It is clear that if you miss a vessel, the next vessel with space will be there maybe in a month. This means everyone needs to plan much further ahead," says van Hoof.
Most countries are now recovering from the Covid impact; however, many major export destinations are still grappling with severe restrictions. Many main ports are congested and containers are either stacking up at cargo ports or in inland depots. This imbalance results in waiting time for space on vessels, according to reports, between three to eight weeks. The logistics supply chain is struggling to get back in balance resulting in extreme price spikes and unpredictable delays. "This is a situation which is unprecedented; we have never seen it before," adds van Hoof.
van Hoof says loyalty and predictability are helping the company sail through the rough time. "We have been working with our logistic partners for a long time and, therefore, they know that what we promise them, we deliver. Predictability towards the stakeholders like transporters, shipping lines, forwarders has become key. In desperation, many companies are making overbooking of containers but failing to utilise the booking fully. In our relationship with our forwarders and the shipping lines, we have been able to show loyalty and keep our promise. If we tell the shipping line that we will ship 50 containers this week, we will make sure that these 50 containers are there. Our loyalty is rewarded by the fact that they will treat us as a preferential client. Price is no longer the highest priority, and this is something people need to realise. There's always somebody who is prepared to pay more,” explains van Hoof.
van Hoof feels the container availability situation will be normalised by 2022, but the driver availability issue will remain a more significant issue.
Currently, the company has 23 depots worldwide, of which Antwerp, Houston and Singapore are central storage facilities and blending stations. Last year, the company transported around 700,000 tonnes of oil by sea. There were also 30,000 deliveries by road tanker, 10.000 container transports and 250,000 drums delivered to customers worldwide.
However, opening more depots to tackle the logistic challenges is not viable, thinks van Hoof. Around 2018-19, shipping costs for containers were at the lowest level ever; companies always preferred shipping over setting up depots. "Now our shipping costs have not only increased substantially, but the reliability of the shipping has gone down to the lowest ever. I think that less than 60 percent of the vessels arrive at the bars on time. So we are continuously looking at what is now the best solution. But you also have to consider that opening a depot in a country is not a temporary thing. It is something you do for the long run," explains van Hoof.
van Hoof also sees a possibility of working with its clients to manage container utilisation. "There are customers who are logistically shipping more than we do. So can we use the strength of both companies to find a solution? For instance, let's say we ship 100 containers to India and our customer ships 200 containers from India, so we are seeing if we can help each other, can we use their containers? We see more and more openness among the stakeholders in tackling logistic challenges," says van Hoof.
Nynas is currently implementing a transport management system within the company, which will allow it to digitalise the information. The transport management system allows exchanging data between stakeholders, including Nynas' depots, transporters, forwarders, inspectors and customs agents. "Today, everybody's under stress, and people need real information in real time," adds van Hoof.
The company plans to go into the second phase to integrate all that information with other stakeholders.

The Nynas executive advises the youngsters in the transporting job to be agile and eager to learn to tackle unusual situations. "You need to deal with much information and make sense of that information and use it correctly. So if you are somebody who gets up in the morning and goes to work, and has no idea what will happen during the day, then you're a suitable candidate for the job. For me, I make a little list of two or three things to do every day, and at the end of the day, I'm always happy that I've done two or three jobs, because, during the day, there are so many other things that need attention or immediate attention," concludes van Hoof. (TT)
MICHELIN Connected Fleet Unveils AI Assistant To Streamline Fleet Management
- By TT News
- July 01, 2026
MICHELIN Connected Fleet has introduced an artificial intelligence (AI) assistant directly within its MyConnectedFleet web platform, designed to enhance operational efficiency for fleet managers. The new tool delivers immediate, data-driven responses to user queries, significantly reducing the time traditionally spent on manual research and data compilation. By integrating seamlessly into the existing portal, the assistant provides a streamlined approach to managing complex fleet information.
The AI system transforms raw fleet usage data into actionable insights, enabling managers to make quicker, more informed decisions. It supports a wide range of practical requests, from generating reports on driver fuel efficiency and identifying trucks requiring tyre maintenance to checking vehicle availability and calculating monthly fuel costs. The assistant is built as a closed, secure system to ensure the confidentiality of all fleet data, addressing key concerns about information security.

Functioning as a comprehensive partner for managers of heavy goods vehicles, passenger transport and light commercial vehicles, the tool offers real-time analysis of fuel consumption, driver behaviour and journey metrics. It provides immediate answers for both simple safety and cost-related questions and more complex analytical tasks, presenting findings in text or visual formats. Future updates to the solution will be guided by direct customer feedback, ensuring its continuous evolution.

The MICHELIN AI Assistant is currently available to customers across 10 countries, including United Kingdom, United States and several European nations. It leverages over a century of mobility expertise and three decades of data science experience, responding to the belief of most fleet managers that AI will transform their sector. The assistant can also be paired with other technologies, such as onboard cameras and tyre inspection systems, to form a cohesive, practical solution for modern fleet operations.

Sophie Foucque, CEO, MICHELIN Connected Fleet, Europe, Africa and Australia, said, “The AI Assistant is the natural evolution of our DNA, which is built around supporting our customers. Co-developed with some of our largest customers, it offers a more intuitive way to interact with vehicle usage data while removing the need to generate multiple reports. Augmented fleet managers can therefore focus fully on the performance of their operations.”
Continental Debuts Sensor Ready Tyres With Integrated Monitoring Pocket
- By TT News
- July 01, 2026
Continental Tires Americas has introduced Sensor Ready commercial tyres, designed to streamline digital monitoring for fleets of all sizes. Leveraging over a decade of expertise and more than 121,000 connected wheel positions in the Americas, the company continues expanding its data-driven portfolio. The initial rollout features the Conti Coach HA3 product line, underscoring the manufacturer's commitment to digital-first solutions.
A defining characteristic is the integration of a dedicated sensor pocket directly into the tyre during curing, eliminating aftermarket gluing that previously took up to 14 minutes per installation. The pocket securely holds Continental's proprietary sensor, a key ContiConnect ecosystem component that transmits critical metrics like pressure, temperature and mileage. A clear Sensor Ready logo on the sidewall provides immediate visual confirmation of compatibility for fleets, dealers and retreaders.

The new system significantly reduces installation time and labour requirements at maintenance facilities and retread shops while ensuring consistent, reliable sensor placement. Fleets can choose tyres with sensors pre-installed from the factory or opt for quick, tool-free installation later. The Sensor Ready logo facilitates swift decision-making across the tyre's lifecycle, and the integrated pocket remains intact during retreading, allowing efficient sensor reinstallation without compromising casing performance.
Digital monitoring delivers measurable business impact, including reduced fuel consumption, extended tyre life and fewer roadside incidents. For smaller operations, Continental offers ContiConnect Lite, a mobile application providing a plug-and-play monitoring solution. This advancement reinforces Continental's vision of a connected, intelligent tyre ecosystem that enhances safety, sustainability and cost management.
Renato Sarzano, Head of Truck Tires Americas, Continental, said, “Digital tyre monitoring is becoming essential for improving fleet safety, efficiency and sustainability. With Sensor Ready tyres, we are offering one of the most advanced and user-friendly solutions on the market – reducing installation time, improving reliability and making it easier than ever for fleets to adopt connected tyre technologies.”
Enviro Secures Three-Month Extension For Company Reorganisation
- By TT News
- July 01, 2026
Scandinavian Enviro Systems AB (publ) has secured a three-month extension of its ongoing company reorganisation, as approved by the Gothenburg District Court on 30 June 2026. The revised deadline now extends to 27 August 2026, with Johan Sölveland of Ackordscentralen continuing as the appointed reorganisation administrator. The initial reorganisation proceedings commenced on 27 February 2026.
The extension is strategically designed to facilitate the finalisation of critical long-term financing negotiations and the completion of a formal reorganisation plan. Enviro’s internal timeline projects that the plan will be ready for presentation in August 2026, concurrently with a comprehensive financing package to support its implementation. A key component of the proposal will involve a debt write-down, with non-priority creditors preliminarily offered a minimum 25 percent settlement, payable three months post-plan ratification, though this figure remains subject to revision.
The company maintains that the progress achieved during the initial phase has laid a solid foundation for a successful restructuring. Enviro’s preliminary assessment indicates that the current trajectory supports the ultimate goal of establishing a sustainable, long-term capital framework, with the reorganisation plan proceeding according to schedule.
Genan Strengthens Central European Presence With Major Tyre Recycling Plant Takeover
- By TT News
- July 01, 2026
International environmental company Genan has entered into a definitive agreement to acquire ESTATO Umweltservice's mechanical tyre recycling facility in Weiden, southeastern Germany, from the ATU Group, a major domestic chain for automotive service and repair. The transaction includes a concurrent long-term cooperation pact designed to secure a consistent supply of end-of-life tyres for the plant, which currently processes approximately 45,000 tonnes of such material each year.
This acquisition marks a significant expansion for Genan, which already operates six recycling facilities across Denmark, Germany, Portugal and United States. The company’s existing operations collectively yield an annual production capacity exceeding 400,000 tonnes of processed tyres, establishing it as a substantial player in the international recycling sector.
The strategic move aligns with Genan’s broader growth objectives, particularly its focus on markets offering the most promising long-term prospects. By integrating the Weiden site, the company aims to bolster its footprint in Germany while gaining access to attractive markets in Central and Eastern Europe. A key element of the deal is the partnership with ATU, which guarantees a steady inflow of used tyres collected from the group’s workshops in Weiden and Werl that are unsuitable for direct reuse.
Poul Steen Rasmussen, Genan’s Group CEO, outlined an ambitious investment plan for the Weiden factory, committing a double-digit million-euro sum for a comprehensive upgrade over the coming year. The intention is to construct a technologically advanced production line on the existing premises, leveraging the company’s expertise in industrialising recycling processes. This approach mirrors a previous successful transformation in Portugal, where capacity, efficiency and environmental performance were significantly enhanced.
For ATU, the agreement ensures the professional, long-term processing of the vast quantities of used tyres generated by its workshops. The CEO of ATU Group expressed confidence that the partnership with Genan provides an excellent future for the Weiden site and its employees, combining industrial scale with a clear dedication to sustainable recycling. Both parties view the collaboration as a vital contribution to the circular economy, transforming waste into valuable raw materials.
The acquisition is also seen as a bellwether for the European recycling industry, signalling a phase of consolidation and heightened focus on circularity. Genan’s leadership noted that increasing political emphasis on waste management will drive demand for high-quality recycled materials, a need that requires significant investment in production technology. The group’s operations, which recycle rubber, steel and textile fibres for use in flooring, asphalt and industrial goods, are positioned to capitalise on this growth trajectory. The agreement is currently pending regulatory approval and is anticipated to be finalised shortly.


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