We Are On A Steep Learning Curve Since The Beginning Of 2020: Rogier van Hoof

We Are On A Steep Learning Curve Since The Beginning Of 2020: Rogier van Hoof

Being a global supplier of tyre oil, Nynas supplies its products to major tyre companies worldwide. However, the Covid-19 pandemic brought unforeseen challenges in transporting goods through all three modes of transportations, and Nynas is no exception! In an interview with Sharad Matade of Tyre Trends, Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, says enhanced communication and exchange of information digitally will help the company handle the new challenges. He also added that the container availability is expected to be normalised in 2022 but road transportation will remain a challenge.

Ever since Covid-19 engulfed the world, the job of Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, has become more challenging. Though tyre production is coming back on track speedily, the challenges at the logistic front are still demanding. Recollecting the initial impact of Covid, van Hoof says, "For Nynas, it all started in early 2020, when the lockdowns in China forced factories to close down manufacturing activities. However, the initial shock was largely seen in truck movements. As part of the measures, drivers had to go into quarantine after a long haul drive. They could pick up a container, but they had to go into quarantine when they were back at the delivery point. So we saw an immediate effect on the truck availability. The cascading impact, I don't think anybody could have predicted. We are on a steep learning curve since the beginning of 2020."

van Hoof and his team swung into action and immediately enhanced the communication with its customers, forwarders and logistic partners to evaluate options to tackle the unprecedented challenges. "I don't think anyone was prepared for what had happened afterwards. Before Covid, people used to take logistics for granted that you order something and it's there when you want it. But with the Covid situation, people have realised to approach things differently, not only on the factory levels but also on the logistics sides on a day to day basis. There are still many limitations we have to deal with," says van Hoof.

According to van Hoof, in the last one and a half years, the just-in-time concept is out of the window and long-term planning has become the priority. "In the past, we knew there was a vessel going every week, and we had substantial free times in getting the containers in, getting them loaded and bringing them to the quay. Even if we would miss a vessel, we always could ship it next week, so the delay was manageable – but that has gone completely out of the window today. It is clear that if you miss a vessel, the next vessel with space will be there maybe in a month. This means everyone needs to plan much further ahead," says van Hoof.

Most countries are now recovering from the Covid impact; however, many major export destinations are still grappling with severe restrictions. Many main ports are congested and containers are either stacking up at cargo ports or in inland depots. This imbalance results in waiting time for space on vessels, according to reports, between three to eight weeks. The logistics supply chain is struggling to get back in balance resulting in extreme price spikes and unpredictable delays. "This is a situation which is unprecedented; we have never seen it before," adds van Hoof.

van Hoof says loyalty and predictability are helping the company sail through the rough time. "We have been working with our logistic partners for a long time and, therefore, they know that what we promise them, we deliver. Predictability towards the stakeholders like transporters, shipping lines, forwarders has become key. In desperation, many companies are making overbooking of containers but failing to utilise the booking fully. In our relationship with our forwarders and the shipping lines, we have been able to show loyalty and keep our promise. If we tell the shipping line that we will ship 50 containers this week, we will make sure that these 50 containers are there. Our loyalty is rewarded by the fact that they will treat us as a preferential client. Price is no longer the highest priority, and this is something people need to realise. There's always somebody who is prepared to pay more,” explains van Hoof.

van Hoof feels the container availability situation will be normalised by 2022, but the driver availability issue will remain a more significant issue.

Currently, the company has 23 depots worldwide, of which Antwerp, Houston and Singapore are central storage facilities and blending stations. Last year, the company transported around 700,000 tonnes of oil by sea. There were also 30,000 deliveries by road tanker, 10.000 container transports and 250,000 drums delivered to customers worldwide.

However, opening more depots to tackle the logistic challenges is not viable, thinks van Hoof. Around 2018-19, shipping costs for containers were at the lowest level ever; companies always preferred shipping over setting up depots. "Now our shipping costs have not only increased substantially, but the reliability of the shipping has gone down to the lowest ever. I think that less than 60 percent of the vessels arrive at the bars on time. So we are continuously looking at what is now the best solution. But you also have to consider that opening a depot in a country is not a temporary thing. It is something you do for the long run," explains van Hoof.

van Hoof also sees a possibility of working with its clients to manage container utilisation. "There are customers who are logistically shipping more than we do. So can we use the strength of both companies to find a solution? For instance, let's say we ship 100 containers to India and our customer ships 200 containers from India, so we are seeing if we can help each other, can we use their containers? We see more and more openness among the stakeholders in tackling logistic challenges," says van Hoof.

Nynas is currently implementing a transport management system within the company, which will allow it to digitalise the information. The transport management system allows exchanging data between stakeholders, including Nynas' depots, transporters, forwarders, inspectors and customs agents. "Today, everybody's under stress, and people need real information in real time," adds van Hoof.

The company plans to go into the second phase to integrate all that information with other stakeholders.

The Nynas executive advises the youngsters in the transporting job to be agile and eager to learn to tackle unusual situations. "You need to deal with much information and make sense of that information and use it correctly. So if you are somebody who gets up in the morning and goes to work, and has no idea what will happen during the day, then you're a suitable candidate for the job. For me, I make a little list of two or three things to do every day, and at the end of the day, I'm always happy that I've done two or three jobs, because, during the day, there are so many other things that need attention or immediate attention," concludes van Hoof. (TT)

BKT Debuts With Strong CDP Ratings For Climate And Water

BKT Debuts With Strong CDP Ratings For Climate And Water

BKT Tires has achieved a noteworthy initial rating from the international environmental watchdog, CDP. The company’s inaugural disclosure for the 2025 fiscal year resulted in a ‘B’ score for its climate change management and a ‘B-’ in water security.

These ratings, issued by the global Carbon Disclosure Project, highlight BKT’s emphasis on operational transparency and its structured approach to environmental stewardship. The scores are recognised as an affirmation of the firm’s strategic initiatives aimed at minimising its ecological footprint and enhancing climate resilience throughout its business activities.

The accomplishment is attributed to the concerted effort of the organisation’s workforce. This milestone establishes a benchmark for BKT’s ongoing journey towards its sustainability objectives.

CEAT Partners With CleanMax On Major Renewable Energy Initiative

CEAT Partners With CleanMax On Major Renewable Energy Initiative

Leading Indian tyre manufacturer CEAT is advancing its sustainability targets through a strategic partnership with CleanMax Enviro Energy Solutions Limited. Under a group captive arrangement, CleanMax will supply renewable electricity from a combined ~59 MW hybrid wind-solar project. This clean energy will power CEAT’s manufacturing facilities located in Halol, Gujarat, and Kanchipuram, Tamil Nadu.

The hybrid model merges wind and solar generation, capitalising on their complementary patterns to deliver a more stable and consistent power output with a higher plant load factor. This reliability is essential for energy-intensive industrial operations and supports greater grid stability.

Annually, this initiative is projected to produce approximately 135.8 million units of renewable energy, elevating CEAT’s clean power consumption to around 60 percent of its needs. The environmental benefit is substantial, with an expected reduction of about 100,000 tonnes of CO₂ emissions each year – an impact comparable to planting nearly 4.5 million trees annually.

This collaboration leverages CleanMax’s established expertise in the commercial and industrial renewable sector. For CEAT, it marks a significant step towards its net-zero ambition by enhancing energy security, boosting operational efficiency and achieving considerable progress in its decarbonisation journey.

Roopesh R, Senior Vice President – Procurement, CEAT, said, “This long-term partnership with CleanMax allows CEAT to strengthen our renewable energy footprint across Gujarat and Tamil Nadu. Sustainability is an important part of how we plan for the long term and CEAT is committed to grow our business that serves our customer responsibly while remaining resilient for the future. As a company already advancing in areas such as green sourcing, sustainable transportation, biodegradable packaging, sustainable manufacturing and reduced distribution emissions, integrating this hybrid wind-solar renewable energy is a natural and strategic progression in our sustainability journey. These hybrid projects will bring cost efficiencies at our key manufacturing facilities and will help us in our journey to produce tyres with low carbon footprint – and be a benchmark in the industry.”

Kuldeep Jain, Managing Director, Clean Max Enviro Energy Solutions Limited, said, “We are proud to collaborate with CEAT, a globally recognised brand in the automotive sector, and support its strategic sustainability objectives by enabling the decarbonisation of operations across its key manufacturing hubs. These projects demonstrate how well-structured collaborations can accelerate the adoption of renewable energy and build a more sustainable energy future for large-scale manufacturing.”

JK Tyre Expands Banmore Facility To Lift Passenger Car Radial Output

JK Tyre Expands Banmore Facility To Lift Passenger Car Radial Output

JK Tyre & Industries Ltd has inaugurated the Phase III expansion of its passenger car radial tyre manufacturing facility at Banmore in Madhya Pradesh, increasing production capacity as it steps up domestic manufacturing investment.

The expansion lifts the plant’s output to 30,000 passenger car radial tyres a day, equivalent to about 10.5 million tyres a year. The development forms part of a multi-phase investment of more than INR 10 billion at the Banmore site.

The new facility was inaugurated by Hisashi Takeuchi, in the presence of Raghupati Singhania and Anshuman Singhania, alongside senior representatives from Maruti Suzuki India Limited.

JK Tyre said the expansion supports its strategy to serve India’s aftermarket, original equipment manufacturers and export markets, as passenger vehicle demand continues to grow. With the commissioning of Phase III, the Banmore plant has become a key hub for high-performance passenger car radial tyre manufacturing.

Speaking at the inauguration, Dr Raghupati Singhania said: “The inauguration of Phase III expansion by Hisashi Takeuchi San at our Banmore plant reflects JK Tyre’s unwavering commitment to strengthening India’s manufacturing ecosystem and supporting the country’s mobility growth story. As passenger vehicle demand continues to rise, our focus remains on incessant capacity enhancement, modernisation, and technology-led innovation. Banmore has been a cornerstone of our passenger car radial journey, and this expansion further reinforces our ability to serve OEMs and consumers with high-quality, sustainable, and future-ready products, while contributing to industrial growth and employment generation in Madhya Pradesh.”

The company said the Banmore facility continues to contribute to regional industrial development through direct and indirect employment, sustainability-focused manufacturing practices and community initiatives, including programmes in healthcare, education, livelihood development and sports.

Caterham Motorsport Signs Nova Motorsport As Official Tyre Partner

Caterham Motorsport Signs Nova Motorsport As Official Tyre Partner

Caterham Motorsport has entered a new multi-year partnership with Nova Motorsport, appointing them as the Official Tyre Partner. This agreement effectively continues the successful, long-term relationship previously held with Avon Motorsport, as Nova Motorsport now manufactures the same championship-winning tyre products under licence.

The partnership ensures a supply of high-performance tyres across four official Caterham championships: the Roadsport and 270R Championships will utilise the Nova ZZS; the 310R Championship will use the Nova ZZR and ZZS and the flagship UK Championship will be equipped with Nova Motorsport Slicks and Wets. These tyres, rebranded from the former Avon line, are specifically engineered for the unique demands of the Caterham Seven.

Freed from the constraints of road tyre labelling regulations, the new Nova ZZR and ZZS products are dedicated entirely to track performance, offering enhanced capabilities. This transition to the Nova brand and the secure, long-term nature of the alliance underscore Caterham Motorsport's strategic confidence in Nova Motorsport to deliver proven, ultra-high-quality products for its driver-focused racing series.

Daniel Stanton, Head of Sales & Marketing, Nova Motorsport, said, “We are immensely proud to solidify our relationship with Caterham Motorsport as the brand’s official tyre partner. This builds on a working relationship that has lasted many successful years under the Avon Motorsport banner. Nova Motorsport and Caterham share key synergies as businesses; we are both focused on the specialist, niche and high-performance segments of the automotive and motorsport world. This multi-year partnership is a major strategic pillar for Nova Motorsport. It underscores our unwavering commitment to reliably supplying Caterham competitors around the world with the tyres they need to compete and win at the highest level.”

Alex Read, Head of Motorsport, Caterham, said, “Nova Motorsport is the perfect fit for Caterham Motorsport. Our products demand specialist tyres, and the Nova team, with its heritage rooted in Avon Motorsport, understands this implicitly. The tyres supplied are uniquely designed for our Sevens, meaning our competitors will directly benefit from Nova Motorsport’s renewed dedicated focus on the Caterham product. We are fully confident in the quality and service our drivers will receive and are looking forward to getting the 2026 Caterham Motorsport racing season underway with our new partners.”