We Are On A Steep Learning Curve Since The Beginning Of 2020: Rogier van Hoof
- By Sharad Matade
- October 13, 2021
Being a global supplier of tyre oil, Nynas supplies its products to major tyre companies worldwide. However, the Covid-19 pandemic brought unforeseen challenges in transporting goods through all three modes of transportations, and Nynas is no exception! In an interview with Sharad Matade of Tyre Trends, Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, says enhanced communication and exchange of information digitally will help the company handle the new challenges. He also added that the container availability is expected to be normalised in 2022 but road transportation will remain a challenge.

Ever since Covid-19 engulfed the world, the job of Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, has become more challenging. Though tyre production is coming back on track speedily, the challenges at the logistic front are still demanding. Recollecting the initial impact of Covid, van Hoof says, "For Nynas, it all started in early 2020, when the lockdowns in China forced factories to close down manufacturing activities. However, the initial shock was largely seen in truck movements. As part of the measures, drivers had to go into quarantine after a long haul drive. They could pick up a container, but they had to go into quarantine when they were back at the delivery point. So we saw an immediate effect on the truck availability. The cascading impact, I don't think anybody could have predicted. We are on a steep learning curve since the beginning of 2020."
van Hoof and his team swung into action and immediately enhanced the communication with its customers, forwarders and logistic partners to evaluate options to tackle the unprecedented challenges. "I don't think anyone was prepared for what had happened afterwards. Before Covid, people used to take logistics for granted that you order something and it's there when you want it. But with the Covid situation, people have realised to approach things differently, not only on the factory levels but also on the logistics sides on a day to day basis. There are still many limitations we have to deal with," says van Hoof.
According to van Hoof, in the last one and a half years, the just-in-time concept is out of the window and long-term planning has become the priority. "In the past, we knew there was a vessel going every week, and we had substantial free times in getting the containers in, getting them loaded and bringing them to the quay. Even if we would miss a vessel, we always could ship it next week, so the delay was manageable – but that has gone completely out of the window today. It is clear that if you miss a vessel, the next vessel with space will be there maybe in a month. This means everyone needs to plan much further ahead," says van Hoof.
Most countries are now recovering from the Covid impact; however, many major export destinations are still grappling with severe restrictions. Many main ports are congested and containers are either stacking up at cargo ports or in inland depots. This imbalance results in waiting time for space on vessels, according to reports, between three to eight weeks. The logistics supply chain is struggling to get back in balance resulting in extreme price spikes and unpredictable delays. "This is a situation which is unprecedented; we have never seen it before," adds van Hoof.
van Hoof says loyalty and predictability are helping the company sail through the rough time. "We have been working with our logistic partners for a long time and, therefore, they know that what we promise them, we deliver. Predictability towards the stakeholders like transporters, shipping lines, forwarders has become key. In desperation, many companies are making overbooking of containers but failing to utilise the booking fully. In our relationship with our forwarders and the shipping lines, we have been able to show loyalty and keep our promise. If we tell the shipping line that we will ship 50 containers this week, we will make sure that these 50 containers are there. Our loyalty is rewarded by the fact that they will treat us as a preferential client. Price is no longer the highest priority, and this is something people need to realise. There's always somebody who is prepared to pay more,” explains van Hoof.
van Hoof feels the container availability situation will be normalised by 2022, but the driver availability issue will remain a more significant issue.
Currently, the company has 23 depots worldwide, of which Antwerp, Houston and Singapore are central storage facilities and blending stations. Last year, the company transported around 700,000 tonnes of oil by sea. There were also 30,000 deliveries by road tanker, 10.000 container transports and 250,000 drums delivered to customers worldwide.
However, opening more depots to tackle the logistic challenges is not viable, thinks van Hoof. Around 2018-19, shipping costs for containers were at the lowest level ever; companies always preferred shipping over setting up depots. "Now our shipping costs have not only increased substantially, but the reliability of the shipping has gone down to the lowest ever. I think that less than 60 percent of the vessels arrive at the bars on time. So we are continuously looking at what is now the best solution. But you also have to consider that opening a depot in a country is not a temporary thing. It is something you do for the long run," explains van Hoof.
van Hoof also sees a possibility of working with its clients to manage container utilisation. "There are customers who are logistically shipping more than we do. So can we use the strength of both companies to find a solution? For instance, let's say we ship 100 containers to India and our customer ships 200 containers from India, so we are seeing if we can help each other, can we use their containers? We see more and more openness among the stakeholders in tackling logistic challenges," says van Hoof.
Nynas is currently implementing a transport management system within the company, which will allow it to digitalise the information. The transport management system allows exchanging data between stakeholders, including Nynas' depots, transporters, forwarders, inspectors and customs agents. "Today, everybody's under stress, and people need real information in real time," adds van Hoof.
The company plans to go into the second phase to integrate all that information with other stakeholders.

The Nynas executive advises the youngsters in the transporting job to be agile and eager to learn to tackle unusual situations. "You need to deal with much information and make sense of that information and use it correctly. So if you are somebody who gets up in the morning and goes to work, and has no idea what will happen during the day, then you're a suitable candidate for the job. For me, I make a little list of two or three things to do every day, and at the end of the day, I'm always happy that I've done two or three jobs, because, during the day, there are so many other things that need attention or immediate attention," concludes van Hoof. (TT)
- Michelin
- MICHELIN Primacy 5 energy
- MICHELIN Pilot Sport 5 energy
- High-Efficiency Tyres
- Summer Tyres
- EV Tyres
Michelin Unveils High-Efficiency Tyres To Extend EV Range And Reduce Fuel Consumption
- By TT News
- March 21, 2026
Michelin has introduced two new high-efficiency tyres – the MICHELIN Primacy 5 energy and MICHELIN Pilot Sport 5 energy. These two new product families have been developed in direct response to the shifting requirements of contemporary vehicle design. With the automotive industry’s rapid transition toward electrification, manufacturers are increasingly demanding tyres that deliver an exacting balance of low rolling resistance, tenacious grip, extended durability and precise handling dynamics. Both new ranges have been engineered to fulfil these criteria, offering tangible benefits such as extended range for electric vehicles and reduced fuel consumption for internal combustion models, all while upholding uncompromising standards of safety and longevity.
The MICHELIN Primacy 5 energy is distinguished by its triple A-rating for wet braking, rolling resistance and external rolling noise. Compared to its predecessor, it achieves wet braking distances that are up to eight percent shorter, both when the tyre is new and when worn down to two millimetres of tread depth. Its best-in-class longevity is enabled by Energy Passive 2.0 Technology, which employs functionalised elastomers, advanced resins and a refined architecture to deliver the highest mileage in its European segment, including on electric vehicles. Independent tests have shown it can outlast leading competitors by as much as 40 percent in comparable conditions. The efficiency gains are substantial, offering up to six percent lower fuel consumption, which translates to roughly 0.3 litres saved per 100 kilometres, along with a 10 percent increase in electric vehicle range. These figures mean substantial fuel savings and a 327 kg reduction in CO₂ emissions over the tyre’s lifespan.

The MICHELIN Pilot Sport 5 energy merges motorsport-derived engineering with energy-conscious design. Leveraging Dynamic Response Technology and a new Adaptive Grip Compound, it delivers the precise steering feedback and superior wet and dry grip expected from a high-performance tyre. MaxTouch Technology addresses the historically rapid wear associated with performance vehicles by optimising the contact patch for even wear distribution, while an Energy Passive compound in the shoulder areas achieves an unprecedented level of rolling resistance for this category. The result is a sport tyre that not only significantly outperforms key rivals in longevity tests but also secures an A rating for rolling resistance. Its endurance credentials were validated during the MERCEDES AMG GT CONCEPT XX world record, where it sustained a constant speed of 300 kmph for nearly eight days, demonstrating exceptional durability and energy efficiency under extreme conditions.
Both ranges are now being rolled out with a clear focus on meeting the specific demands of modern mobility. The Primacy 5 energy is initially available in 33 sizes spanning 16 to 19 inches, while the Pilot Sport 5 energy launches with 19 sizes across 19 to 21 inches. By addressing the dual imperatives of enhanced performance and reduced environmental impact, Michelin aims to reinforce its position in a segment that continues to dominate global tyre sales, offering solutions that cater equally to the needs of electric vehicles, hybrids and traditional internal combustion engine cars.
Jean-Claude Pats, Automobile and Two-Wheel Business Line Director and member of Michelin’s Executive Committee, said, “These innovations reflect a profound transformation in mobility. Today’s tyres must combine performance, longevity and energy efficiency while supporting the transition to electrified vehicles. With MICHELIN Primacy 5 energy and MICHELIN Pilot Sport 5 energy, drivers and manufacturers no longer need to compromise between performance, safety, durability and efficiency. These new ranges demonstrate Michelin’s continued investment in innovation and our ambition to deliver technologies that support the mobility needs of today and tomorrow.”
TyreSafe Partners With TMS Consultancy To Enhance Road Safety Awareness
- By TT News
- March 21, 2026
TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has formed a new alliance with TMS Consultancy, a specialist in road safety audits and training. This partnership unites two organisations dedicated to reducing casualties through the ‘Safe System’ framework, merging TMS Consultancy’s expertise in engineering with TyreSafe’s focus on vehicle safety advocacy.
With a 35-year track record that includes delivering over 19,000 Road Safety Audits and more than 2,500 training courses for clients across UK, Ireland and beyond, TMS Consultancy brings practical, tailored solutions to the collaboration. This complements TyreSafe’s longstanding mission to advance road safety through education, research and awareness, particularly regarding tyre condition and vehicle maintenance. Together, they aim to close the gap between road design and vehicle safety by embedding TyreSafe’s specialised knowledge into TMS Consultancy’s established training programmes. This equips road safety practitioners with a deeper understanding of how tyre health, braking distances and road surface interaction are critically linked.
This alliance also strengthens TyreSafe’s existing network of more than 250 supporters, which includes local authorities, transport bodies and police forces, helping to spread consistent, evidence-led tyre safety messages widely. Building on existing partnerships with the Institute of Highways Engineers and the Road Surface Treatment Association, TyreSafe continues to advance awareness of the connection between tyres and road infrastructure. By joining forces with organisations involved in road development and maintenance, TyreSafe further embeds the Safe System approach, working to mitigate human error through safer roads, vehicles, speeds and road users, alongside effective post-crash response.
Stuart Lovatt, TyreSafe Chair, said, “Road safety depends on every element of a vehicle being fit for purpose, and tyres are a critical part of that. Working with TMS Consultancy allows us to bring clear, practical tyre safety guidance to more organisations and road professionals, helping them understand how simple checks and maintenance can prevent incidents and save lives.”
Jess Waldron, Director, TMS Consultancy, said, “Partnering with TyreSafe aligns perfectly with our mission to make roads safer for everyone; increasing knowledge and sharing best practice across the sector is a responsibility we take seriously. By sharing TyreSafe’s ACT message through our training and professional networks, we can ensure that vehicle safety becomes a core consideration for road safety practitioners across the board.”
- AZuR Network
- ZARE initiative
- Reifen Draws
- detection-X
- End-of-Life Tyres
- Tyre Circular Economy
- Used Tyre Disposal
- Tyre Recycling
ZARE Partner Meeting Advances Circular Economy For End-of-Life Tyres
- By TT News
- March 21, 2026
The ZARE initiative held its 2026 partner meeting on 18 March 2026 in Schwenningen, hosted by the Bavarian used tyre disposal company Reifen Draws, which was simultaneously celebrating its 50th anniversary. Guests were given a firsthand look at the company’s modern recycling operations. For five decades, Reifen Draws has served tyre retailers, car dealerships and repair shops across a 200-kilometre radius, earning a reputation for reliable service and expert advice as a certified disposal firm.
During the meeting, partners described a strained market environment marked by declining business volumes, mounting price pressure and a growing shift towards lower-value scrap. Rising fuel costs add further strain, as these expenses can only be partially passed on. The situation underscores that maintaining stable, high-quality tyre recycling remains a persistent challenge requiring coordinated effort across the entire value chain.
On the political front, partners welcomed developments at the state level, notably the integration of used tyres into North Rhine-Westphalia’s circular economy strategy following an industry roundtable. However, ongoing discussions highlight the need to strengthen recycling markets and improve regulatory frameworks. In this context, a recent call by the European Court of Auditors to reinforce recycling markets – emphasising functioning markets, consistent implementation and reliable EU financing – was noted. The rise in export inquiries from non-OECD countries further reinforces the importance of transparent material flows and clear rules for a sustainable circular economy.

A notable highlight was a presentation by detection-X GmbH on automated tyre damage detection and sorting. A pilot project on damage analysis is already underway with one ZARE partner, aimed at enhancing process efficiency and recycling quality – a significant step towards a more effective circular economy.
For the coming year, the partners have prioritised a joint presence at THE TIRE COLOGNE trade fair, along with refining tendering standards, addressing declining online inquiries and strengthening public outreach. These efforts seek to raise the visibility of certified used tyre disposal and underscore the value of high-quality recycling.
Looking ahead, the new Waste Shipment Regulation, taking effect in May 2026 and becoming mandatory in 2027, will introduce significant organisational and documentation demands affecting international material flows. ZARE partners intend to actively incorporate this topic into relevant industry events.
Overall, the 2026 partner meeting reaffirmed that while the industry faces considerable challenges, it benefits from strong networks, innovative capacity and a clear sense of purpose. In a demanding market environment, close collaboration remains essential as the ZARE partners continue advancing sustainable, high-quality solutions for end-of-life tyres across the entire value chain.
Toyo Tires Opens New Pennsylvania Warehouse To Support Northeast And Mid-Atlantic US Distribution
- By TT News
- March 21, 2026
Toyo Tire Holdings of Americas Inc., the parent organisation of Toyo Tire U.S.A. Corp. and Nitto Tire U.S.A. Inc., has officially inaugurated a new tyre warehouse in Shippensburg, Pennsylvania. This facility is scheduled to commence its initial outbound shipping operations on 1 April 2026, marking a significant step in the company’s efforts to strengthen its presence in the Northeast and Mid-Atlantic regions. The strategic development of this warehouse directly supports the corporation’s midterm expansion objectives while aiming to reduce service times for key dealers and customers throughout that part of the country.
Spanning 409,500 square feet, this distribution hub offers storage capacity for as many as 368,000 tyres. Its primary purpose is to elevate service and distribution capabilities across 14 states in the Northeast and Mid-Atlantic, creating a ripple effect that allows the company’s existing tyre warehouses to operate with greater efficiency and maintain more consistent stock levels. By alleviating pressure on other locations, the new facility helps streamline the broader supply chain network, ensuring that inventory is positioned to meet regional demand more responsively.


In addition to its regional distribution role, the Shippensburg location is set to receive product directly from Toyo’s manufacturing facility in Serbia via the Port of New York and New Jersey. Plans are already in place to convert the site into a Foreign Trade Zone during the latter half of the year, a move intended to facilitate winter delivery operations for Toyo Canada. Equipped with advanced technology tailored specifically for tyre storage, this new warehouse represents the fifth tyre production warehouse and distribution centre established by the company across the continental United States, further solidifying its logistical infrastructure.
Curtis Maggard, Chief Supply Chain Officer, Logistics, said, “This warehouse represents a significant investment by Toyo, providing improved supply and faster service levels to our valued customers in the region. The warehouse is designed specifically for high volume tyre storage and will support Toyo’s sales forecast.”

Comments (0)
ADD COMMENT