We Are On A Steep Learning Curve Since The Beginning Of 2020: Rogier van Hoof

We Are On A Steep Learning Curve Since The Beginning Of 2020: Rogier van Hoof

Being a global supplier of tyre oil, Nynas supplies its products to major tyre companies worldwide. However, the Covid-19 pandemic brought unforeseen challenges in transporting goods through all three modes of transportations, and Nynas is no exception! In an interview with Sharad Matade of Tyre Trends, Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, says enhanced communication and exchange of information digitally will help the company handle the new challenges. He also added that the container availability is expected to be normalised in 2022 but road transportation will remain a challenge.

Ever since Covid-19 engulfed the world, the job of Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, has become more challenging. Though tyre production is coming back on track speedily, the challenges at the logistic front are still demanding. Recollecting the initial impact of Covid, van Hoof says, "For Nynas, it all started in early 2020, when the lockdowns in China forced factories to close down manufacturing activities. However, the initial shock was largely seen in truck movements. As part of the measures, drivers had to go into quarantine after a long haul drive. They could pick up a container, but they had to go into quarantine when they were back at the delivery point. So we saw an immediate effect on the truck availability. The cascading impact, I don't think anybody could have predicted. We are on a steep learning curve since the beginning of 2020."

van Hoof and his team swung into action and immediately enhanced the communication with its customers, forwarders and logistic partners to evaluate options to tackle the unprecedented challenges. "I don't think anyone was prepared for what had happened afterwards. Before Covid, people used to take logistics for granted that you order something and it's there when you want it. But with the Covid situation, people have realised to approach things differently, not only on the factory levels but also on the logistics sides on a day to day basis. There are still many limitations we have to deal with," says van Hoof.

According to van Hoof, in the last one and a half years, the just-in-time concept is out of the window and long-term planning has become the priority. "In the past, we knew there was a vessel going every week, and we had substantial free times in getting the containers in, getting them loaded and bringing them to the quay. Even if we would miss a vessel, we always could ship it next week, so the delay was manageable – but that has gone completely out of the window today. It is clear that if you miss a vessel, the next vessel with space will be there maybe in a month. This means everyone needs to plan much further ahead," says van Hoof.

Most countries are now recovering from the Covid impact; however, many major export destinations are still grappling with severe restrictions. Many main ports are congested and containers are either stacking up at cargo ports or in inland depots. This imbalance results in waiting time for space on vessels, according to reports, between three to eight weeks. The logistics supply chain is struggling to get back in balance resulting in extreme price spikes and unpredictable delays. "This is a situation which is unprecedented; we have never seen it before," adds van Hoof.

van Hoof says loyalty and predictability are helping the company sail through the rough time. "We have been working with our logistic partners for a long time and, therefore, they know that what we promise them, we deliver. Predictability towards the stakeholders like transporters, shipping lines, forwarders has become key. In desperation, many companies are making overbooking of containers but failing to utilise the booking fully. In our relationship with our forwarders and the shipping lines, we have been able to show loyalty and keep our promise. If we tell the shipping line that we will ship 50 containers this week, we will make sure that these 50 containers are there. Our loyalty is rewarded by the fact that they will treat us as a preferential client. Price is no longer the highest priority, and this is something people need to realise. There's always somebody who is prepared to pay more,” explains van Hoof.

van Hoof feels the container availability situation will be normalised by 2022, but the driver availability issue will remain a more significant issue.

Currently, the company has 23 depots worldwide, of which Antwerp, Houston and Singapore are central storage facilities and blending stations. Last year, the company transported around 700,000 tonnes of oil by sea. There were also 30,000 deliveries by road tanker, 10.000 container transports and 250,000 drums delivered to customers worldwide.

However, opening more depots to tackle the logistic challenges is not viable, thinks van Hoof. Around 2018-19, shipping costs for containers were at the lowest level ever; companies always preferred shipping over setting up depots. "Now our shipping costs have not only increased substantially, but the reliability of the shipping has gone down to the lowest ever. I think that less than 60 percent of the vessels arrive at the bars on time. So we are continuously looking at what is now the best solution. But you also have to consider that opening a depot in a country is not a temporary thing. It is something you do for the long run," explains van Hoof.

van Hoof also sees a possibility of working with its clients to manage container utilisation. "There are customers who are logistically shipping more than we do. So can we use the strength of both companies to find a solution? For instance, let's say we ship 100 containers to India and our customer ships 200 containers from India, so we are seeing if we can help each other, can we use their containers? We see more and more openness among the stakeholders in tackling logistic challenges," says van Hoof.

Nynas is currently implementing a transport management system within the company, which will allow it to digitalise the information. The transport management system allows exchanging data between stakeholders, including Nynas' depots, transporters, forwarders, inspectors and customs agents. "Today, everybody's under stress, and people need real information in real time," adds van Hoof.

The company plans to go into the second phase to integrate all that information with other stakeholders.

The Nynas executive advises the youngsters in the transporting job to be agile and eager to learn to tackle unusual situations. "You need to deal with much information and make sense of that information and use it correctly. So if you are somebody who gets up in the morning and goes to work, and has no idea what will happen during the day, then you're a suitable candidate for the job. For me, I make a little list of two or three things to do every day, and at the end of the day, I'm always happy that I've done two or three jobs, because, during the day, there are so many other things that need attention or immediate attention," concludes van Hoof. (TT)

Magna Tyres Unveils Revamped Dealer Portal For Global Customers

Magna Tyres Unveils Revamped Dealer Portal For Global Customers

Magna Tyres Group has unveiled a revamped Dealer Portal, now accessible to customers across the globe. The enhanced platform consolidates products, information and essential sales and marketing tools into a single online environment, designed to simplify dealers' daily business operations.

Access has been simplified, with the portal login now positioned directly on the company's homepage. This provides quick and straightforward entry to the platform. The renewed portal offers Magna Tyres' extensive product range alongside a broad selection of dealer resources.

These resources include comprehensive product details, technical information and documentation, marketing materials available to order and useful downloads and sales support tools. Initially, stock availability will be visible only to customers supplied directly by Magna Tyres' headquarters. The portal is expected to evolve further, with expanded functionality and accessibility planned over time.

By centralising these tools, Magna Tyres seeks to give customers faster access to relevant information and make ordering and sales as efficient as possible. The initiative reflects the group's ongoing commitment to strengthening customer service and supporting its dealer network with practical, accessible and effective resources.

Arno van der Linden, Sales Director, said, “With the enhanced Dealer Portal, we want to make it easier for our customers to do business with Magna Tyres. Dealers can now find our extensive product portfolio, technical information, marketing support and other important resources in one place.”

CEAT Expands Chennai Plant To Make Premium Tyres For Europe And North America

CEAT Expands Chennai Plant To Make Premium Tyres For Europe And North America

The Indian tyre major adds 22-inch SUV tyres, new truck and bus sizes and racing motorcycle tyres to its second factory

CEAT has expanded manufacturing at its Chennai plant to produce more premium tyres for India, Europe and North America, the Indian tyremaker.

The expansion covers passenger car and sports utility vehicle (SUV), commercial vehicle and two-wheeler tyres.

CEAT said it had developed the capability to make the SportDrive SUV ZR22, making it the first Indian tyre company to produce 22-inch tyres in India. The range, aimed at large-rim, ultra-premium SUVs, uses CEAT CALM technology and is being introduced for sale in India.

The plant also makes the 4SeasonDrive+, an all-season tyre to European standards, designed for changing weather with a focus on wet grip. Another product, the CrossDrive RT, is a rugged-terrain tyre developed for the US off-road market. CEAT said it also suits regular road use and widens its premium SUV range in India.

Arnab Banerjee, managing director and chief executive, said: "The Chennai plant is an important part of CEAT's growth in India and international markets. The expanded capabilities allow us to manufacture increasingly sophisticated products across passenger vehicles, two wheelers and commercial vehicles, while responding to the distinct requirements of customers in markets such as Europe and North America. This investment strengthens our ability to compete in premium segments with products developed and manufactured in India."

Truck and bus tyres

The plant can now make seven advanced truck and bus radial (TBR) sizes for some of the fastest-growing premium segments in Europe and North America. CEAT said fleets now want lower fuel consumption, better ride comfort and handling, and readiness for electric vehicles, as well as durability and mileage.

The company said its new wide-base tyres can replace the traditional two-tyre arrangement on each wheel. That makes vehicles lighter, improves fuel efficiency and frees capacity to carry more load. The low-profile sizes are aimed at modern tractors, regional haulage, trailers and urban distribution fleets.

The plant is also scaling up production of light truck steel radial tyres in 15-inch, 16-inch and 17.5-inch sizes. CEAT said demand is rising in India and overseas as manufacturers introduce new light trucks and buses.

Two-wheeler range

In motorcycles, CEAT's SportRad Racing Slick range has been developed for racing and tested on demanding tracks by expert riders. The SportRad ST is a sport-touring range for motorcycles above 650cc, designed for long-distance riding, high-speed stability and cornering grip.

Nova Motorsport Signs Multi-Year Deal As Official Tyre Partner Of Irish Rallycross Championship

Nova Motorsport Signs Multi-Year Deal As Official Tyre Partner Of Irish Rallycross Championship

Nova Motorsport has secured a multi-year agreement to become the Official Tyre Partner of the PartsForCars.ie Irish Rallycross Championship (IRX). The deal, struck with championship promoter Mondello Park, also brings in leading Irish motorsport supplier Euro M-Sport as a third partner. Under the arrangement, Nova Motorsport will serve as the exclusive tyre supplier to three headline classes from Rounds 3 and 4 of the 2026/27 season onward.

The affected categories are Supercar, Super Buggies and FIA Cross Car. Euro M-Sport will be present at every IRX event to supply and fit Nova Motorsport tyres for all competitors in these classes, ensuring consistent product availability and expert trackside assistance throughout the campaign. The collaboration links Ireland’s foremost rallycross promoter with a tyre brand whose lineage is deeply rooted in the discipline.

Nova Motorsport manufactures the former Avon Motorsport range under licence and owns the assets and intellectual property previously employed to produce Cooper Tires competition products. This gives the brand direct continuity with tyres that have long dominated rallycross, from national events to the FIA World Rallycross Championship. In the Supercar class, IRX competitors will use the Nova ACB11 in 225/640-17 fitment, with the Nova RALLYCROSS WET 210/635R17 available for wet conditions.

The ACB11 stands as the most successful rallycross tyre ever produced, with 10 FIA World Rallycross Championship titles, over 20 consecutive European crowns and numerous national honours. Relaunched in 2024, it is manufactured in Portugal using the original moulds, compound and construction, allowing IRX drivers to race on the same specification that has defined the sport’s elite level. Super Buggies and FIA Cross Car will run the all-new Nova ZZXC, revealed in August 2026 and developed specifically for Cross Car competition.

The ZZXC is Nova Motorsport’s first clean-sheet design. Its asymmetric rear tread fits either side of the car, reducing spare requirements, while a larger-block outer shoulder boosts durability and a more open inner pattern generates traction. Tyre pressure adjustments alter the rear profile for dry, wet or muddy conditions. Benchmark testing with three-time FIA European Cross Car Champion David Méat confirmed strong start-line traction, lateral grip and durability. The partnership also includes branding on every car in the exclusive categories, winner’s caps, Mondello Park signage, digital promotion and website features.

Roddy Greene, Managing Director, Mondello Park, said, “We are excited to have Nova Motorsport as our Tyre Partner as we enter a new era in the promotion of the Irish Rallycross Championship. Although Nova Motorsport is a relatively new company, it comes with a huge heritage, particularly in rallycross. Rallycross demands specialist tyres, so bringing on board a company as synonymous with rallycross as Nova Motorsport was an easy decision. We look forward to working with Nova as we continue to promote rallycross within Irish Motorsport.”

Matthew Vincent, Senior Product Category Manager, Nova Motorsport, said, “Nova Motorsport is proud to become Official Tyre Partner of the Irish Rallycross Championship. Irish rallycross has a long history and a passionate following, and under Mondello Park’s promotion, the IRX is a championship with real momentum. This agreement reinforces our commitment to rallycross at every level of the sport and gives us the ideal platform to bring both the ACB11 and the all-new ZZXC to a new group of competitors. The ACB11 needs little introduction. It is the most successful rallycross tyre ever made, and IRX Supercar drivers will race on exactly the construction and compound that has won world championships. The ZZXC is the first product we have created from a clean sheet, developed specifically for Cross Car, so it is fitting that the Super Buggies and FIA Cross Car classes will be among the first to compete on it. With Euro M-Sport delivering trackside supply and fitting at every round, competitors can be confident of consistent product and the highest level of support throughout the season.”

Mick McCullagh, Director, Euro M-Sport, said, “Rallycross, with the help of Mondello Park, has gone from strength to strength and is now one of the most exciting spectacles in Irish Motorsport. Euro M-Sport has a growing professional track record across multi-discipline motorsports, such as BSB, WEC, Motorsport Ireland Stages Events and contractual work with OEM Manufacturers. We are now delighted to partner with Nova Motorsport and the IRX to provide a world-class tyre and fitting service and help continue the growth of Rallycross in Ireland.”

Hankook Tire Named IDEA 2026 Finalist In Two Categories

Hankook Tire Named IDEA 2026 Finalist In Two Categories

Hankook Tire has been named a Finalist in two categories at the 2026 International Design Excellence Awards, presented by the Industrial Designers Society of America. The IDEA programme ranks among the world’s three leading design honours, alongside Germany’s Red Dot and iF awards, with entrants judged across more than 20 categories on factors such as innovation, user experience and social responsibility.

One finalist entry came in the Social Impact Design category for re:move, an upcycling initiative that converts tyre-curing bladders into new resources. Developed with Seoul National University’s DISCO Lab, the Bladder Upcycling Series includes furniture, bricks and lifestyle products, while a Kinetic Wall built from those bricks expresses the company’s sustainability vision. The project has now collected four major international design honours this year, adding the IDEA recognition to a Red Dot Winner title, an A’ Design Gold award and a Green Good Design award.

The second finalist placement, in Concepts and Speculative Design, went to WheelBot2, a modular robotic wheel system. Using built-in and crab-walk drive motors, it achieves three-axis movement and full 360-degree omnidirectional motion, allowing precise control in tight spaces and along complicated routes. Judges praised the concept for expanding mobility possibilities in an era of smart cities and autonomous driving.

Hankook Tire’s latest showing follows success across all three of the world’s top design competitions, underscoring its global design credentials. The company has continued to sharpen that competitiveness by pushing innovation further into future mobility and sustainable design while reinforcing the premium positioning of its unified global brand, Hankook.