We Are On A Steep Learning Curve Since The Beginning Of 2020: Rogier van Hoof
- By Sharad Matade
- October 13, 2021
Being a global supplier of tyre oil, Nynas supplies its products to major tyre companies worldwide. However, the Covid-19 pandemic brought unforeseen challenges in transporting goods through all three modes of transportations, and Nynas is no exception! In an interview with Sharad Matade of Tyre Trends, Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, says enhanced communication and exchange of information digitally will help the company handle the new challenges. He also added that the container availability is expected to be normalised in 2022 but road transportation will remain a challenge.

Ever since Covid-19 engulfed the world, the job of Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, has become more challenging. Though tyre production is coming back on track speedily, the challenges at the logistic front are still demanding. Recollecting the initial impact of Covid, van Hoof says, "For Nynas, it all started in early 2020, when the lockdowns in China forced factories to close down manufacturing activities. However, the initial shock was largely seen in truck movements. As part of the measures, drivers had to go into quarantine after a long haul drive. They could pick up a container, but they had to go into quarantine when they were back at the delivery point. So we saw an immediate effect on the truck availability. The cascading impact, I don't think anybody could have predicted. We are on a steep learning curve since the beginning of 2020."
van Hoof and his team swung into action and immediately enhanced the communication with its customers, forwarders and logistic partners to evaluate options to tackle the unprecedented challenges. "I don't think anyone was prepared for what had happened afterwards. Before Covid, people used to take logistics for granted that you order something and it's there when you want it. But with the Covid situation, people have realised to approach things differently, not only on the factory levels but also on the logistics sides on a day to day basis. There are still many limitations we have to deal with," says van Hoof.
According to van Hoof, in the last one and a half years, the just-in-time concept is out of the window and long-term planning has become the priority. "In the past, we knew there was a vessel going every week, and we had substantial free times in getting the containers in, getting them loaded and bringing them to the quay. Even if we would miss a vessel, we always could ship it next week, so the delay was manageable – but that has gone completely out of the window today. It is clear that if you miss a vessel, the next vessel with space will be there maybe in a month. This means everyone needs to plan much further ahead," says van Hoof.
Most countries are now recovering from the Covid impact; however, many major export destinations are still grappling with severe restrictions. Many main ports are congested and containers are either stacking up at cargo ports or in inland depots. This imbalance results in waiting time for space on vessels, according to reports, between three to eight weeks. The logistics supply chain is struggling to get back in balance resulting in extreme price spikes and unpredictable delays. "This is a situation which is unprecedented; we have never seen it before," adds van Hoof.
van Hoof says loyalty and predictability are helping the company sail through the rough time. "We have been working with our logistic partners for a long time and, therefore, they know that what we promise them, we deliver. Predictability towards the stakeholders like transporters, shipping lines, forwarders has become key. In desperation, many companies are making overbooking of containers but failing to utilise the booking fully. In our relationship with our forwarders and the shipping lines, we have been able to show loyalty and keep our promise. If we tell the shipping line that we will ship 50 containers this week, we will make sure that these 50 containers are there. Our loyalty is rewarded by the fact that they will treat us as a preferential client. Price is no longer the highest priority, and this is something people need to realise. There's always somebody who is prepared to pay more,” explains van Hoof.
van Hoof feels the container availability situation will be normalised by 2022, but the driver availability issue will remain a more significant issue.
Currently, the company has 23 depots worldwide, of which Antwerp, Houston and Singapore are central storage facilities and blending stations. Last year, the company transported around 700,000 tonnes of oil by sea. There were also 30,000 deliveries by road tanker, 10.000 container transports and 250,000 drums delivered to customers worldwide.
However, opening more depots to tackle the logistic challenges is not viable, thinks van Hoof. Around 2018-19, shipping costs for containers were at the lowest level ever; companies always preferred shipping over setting up depots. "Now our shipping costs have not only increased substantially, but the reliability of the shipping has gone down to the lowest ever. I think that less than 60 percent of the vessels arrive at the bars on time. So we are continuously looking at what is now the best solution. But you also have to consider that opening a depot in a country is not a temporary thing. It is something you do for the long run," explains van Hoof.
van Hoof also sees a possibility of working with its clients to manage container utilisation. "There are customers who are logistically shipping more than we do. So can we use the strength of both companies to find a solution? For instance, let's say we ship 100 containers to India and our customer ships 200 containers from India, so we are seeing if we can help each other, can we use their containers? We see more and more openness among the stakeholders in tackling logistic challenges," says van Hoof.
Nynas is currently implementing a transport management system within the company, which will allow it to digitalise the information. The transport management system allows exchanging data between stakeholders, including Nynas' depots, transporters, forwarders, inspectors and customs agents. "Today, everybody's under stress, and people need real information in real time," adds van Hoof.
The company plans to go into the second phase to integrate all that information with other stakeholders.

The Nynas executive advises the youngsters in the transporting job to be agile and eager to learn to tackle unusual situations. "You need to deal with much information and make sense of that information and use it correctly. So if you are somebody who gets up in the morning and goes to work, and has no idea what will happen during the day, then you're a suitable candidate for the job. For me, I make a little list of two or three things to do every day, and at the end of the day, I'm always happy that I've done two or three jobs, because, during the day, there are so many other things that need attention or immediate attention," concludes van Hoof. (TT)
Tyres Europe Quarterly Update Highlights China-To-ASEAN Shift
- By TT News
- May 13, 2026
Tyres Europe has released its latest quarterly market update, prepared by the independent intelligence firm Astutus Research, which tracks tyre industry trends, mobility patterns and recovery and recycling efforts. The report provides fresh data on import shifts and used tyre generation across the EU27 plus United Kingdom.
Passenger car and light truck tyre imports into the region dropped by nearly 22 percent in January and February of 2026, a sharp reversal from the 26 percent increase seen in the first quarter of 2025. The total volume fell by 5.6 million units, driven largely by an 8.7-million-unit decline in Chinese shipments, which cut China’s market share from 74 to 52 percent. An ongoing European Union anti‑dumping investigation, with the potential for backdated duties, had encouraged heavy pre‑buying of Chinese tyres in 2025, peaking that September before accelerating into 2026. In response, ASEAN‑origin tyres, many from Chinese‑owned factories, tripled their share to 21 percent, led by Thailand and Vietnam, while Cambodia added nearly half a million units from a near‑zero base.
Truck and bus tyre imports from non‑European markets rose 24 percent over the same period. Thailand and Vietnam together increased shipments by 39 percent, lifting their combined share above 63 percent. Meanwhile, China’s position weakened as its volumes stagnated, and India emerged as the fourth largest source with a share exceeding five percent, pushing Egypt to fifth place ahead of Korea.
On sustainability, preliminary estimates from Astutus Research indicate that Europe generated approximately 4.4 million tonnes of used tyres in 2025, a figure essentially unchanged from the previous year. This overall stability hides divergent regional trends, with faster growth in Southern European markets such as Spain, Portugal and Greece, while larger Northern markets including the United Kingdom, Germany and France showed little or no increase. Replacement tyres account for more than 90 percent of used tyre tonnage, with the remainder coming from end‑of‑life vehicles.
Of the 4.4 million tonnes generated, around 0.6 million tonnes were reused as part‑worn tyres or retreaded. The term used tyres refers to all tyres removed from vehicles, while end‑of‑life tyres exclude those reused or retreaded. A decline in retreading has increased the share classified as end‑of‑life tyres, adding to volumes that require recovery or recycling.
Maxxis Wins Honda Excellence In Quality And Delivery Award For 2025
- By TT News
- May 13, 2026
Maxxis’ automotive division has earned the Excellence in Quality and Delivery Award from Honda for 2025. This recognition was presented during a ceremony held on 22 April in Columbus, Ohio, where Honda honoured 37 suppliers out of a total pool of more than 700 mass production parts providers across North America.
Maxxis supplies spare tyres for several Honda and Acura models, including the Honda Accord and Acura Integra assembled at Honda’s Maryville plant, as well as the Honda Civic Si produced at the Honda of Canada facility in Alliston, Ontario. The award highlights Maxxis’ consistent performance in meeting stringent quality standards and delivery schedules, reinforcing the division’s role as a trusted partner within Honda’s North American production network.
Andy Lee, Maxxis International – USA President, said, “On behalf of everyone at Maxxis, I want to thank Honda for this tremendous honour. We’re very pleased to have met their high standards for excellence. All of us at Maxxis are very grateful for this recognition and are equally grateful for our partnership with Honda. I also want to thank our automotive OE division for their hard work and dedication, which made this award possible.”
Paul Dentinger, Senior Vice President of the Purchasing & Supply Chain Center at Honda Development & Manufacturing of America, LLC, said, “As we focus our automobile business on maximising hybrid and gas-powered models, Honda continues to invest in our North American supplier network, collaborating with our supplier partners to turn innovative technology into value for our customers. In this rapidly changing business environment, we must work closely with our suppliers to find new ways to improve cost competitiveness, speed up development time and enhance product appeal that ensures Honda is the brand of choice for customers. Congratulations to all of our award-winning service parts and mass production suppliers who earned this distinguished honour.”
Wacker Finalises Social Plan For 1,600 German Job Cuts Under PACE Programme
- By TT News
- May 13, 2026
German chemical group Wacker is moving forward aggressively with its PACE programme, a global initiative to cut costs and improve efficiency that was launched in October 2025. The overarching goal is to permanently secure the company’s competitive standing by slashing annual expenses by more than EUR 300 million, a target that has already been announced alongside plans for worldwide workforce reductions.
A key development in Germany involves a new agreement between management and employee representatives to handle the planned loss of roughly 1,600 jobs through socially responsible means. Instead of forced dismissals, the company will rely on voluntary measures such as attractive phased early retirement and severance packages. To create the financial breathing room for this approach, all German employees will accept a temporary solidarity contribution until 2028, taking the form of a four percent cut to both their hours and pay. All structural changes under the PACE umbrella are expected to be finalised by the end of 2027.
The distribution of job reductions will see the heaviest impact at the Burghausen site, Wacker’s largest globally, where 1,300 positions will be eliminated. The Nünchritz facility will lose 200 jobs, the Munich headquarters will reduce its headcount by 60 and a collective 50 positions will be cut from other Wacker locations across Germany. The implementation plan, which includes consolidating production facilities, adjusting shift system flexibility and shifting roles to international service hubs, has been fully agreed upon by both employer and employee representatives.
Christian Hartel, CEO, WACKER, said, "With the agreement we have now concluded, we have reached an important milestone in driving forward the necessary transformation in Germany and strengthening our competitiveness. We have already implemented numerous measures at our international sites that make us more flexible, more efficient and faster. Now, the implementation phase will start in Germany as well.”
Angela Wörl, Personnel Director, WACKER, said, "Together with the employee representatives, we have come up with good solutions to implement the necessary structural measures in Germany not only quickly, but, above all, in a socially responsible manner. This will strengthen the position of our German sites in the face of international competition and lay the foundation for future profitable growth."
Bridgestone Ceases Manufacturing Operations At Hsinchu Plant
- By TT News
- May 13, 2026
Bridgestone Taiwan Co., Ltd. (Bridgestone) has completed a major business transformation, having ceased manufacturing operations at its Hsinchu plant on 11 May 2026 and concluded all related production activities. The decision was based on adjustments to its global operational strategy and long-term market development considerations. Under this plan, Bridgestone continues to deepen its presence in the Taiwan market, having transitioned into a sales and service-focused business model.
The company, which has operated in Taiwan since 1982, stated that the Hsinchu facility has played a key role in supporting the Bridgestone Group’s operations and product supply over the years, building a solid foundation for the brand locally. Bridgestone pledged to follow local regulations in providing affected employees with comprehensive support, including career transition services and other assistance measures.
Going forward, Bridgestone will strengthen its sales and service capabilities by enhancing channel development, refining sales systems and deepening collaboration with local distributors. The company also plans to broaden its product portfolio to meet diverse market demands and improve overall service levels. Guided by its mission of serving society with superior quality, Bridgestone aims to leverage its global manufacturing network to ensure stable supply and greater product competitiveness in Taiwan.



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