We Are On A Steep Learning Curve Since The Beginning Of 2020: Rogier van Hoof
- By Sharad Matade
- October 13, 2021
Being a global supplier of tyre oil, Nynas supplies its products to major tyre companies worldwide. However, the Covid-19 pandemic brought unforeseen challenges in transporting goods through all three modes of transportations, and Nynas is no exception! In an interview with Sharad Matade of Tyre Trends, Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, says enhanced communication and exchange of information digitally will help the company handle the new challenges. He also added that the container availability is expected to be normalised in 2022 but road transportation will remain a challenge.

Ever since Covid-19 engulfed the world, the job of Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, has become more challenging. Though tyre production is coming back on track speedily, the challenges at the logistic front are still demanding. Recollecting the initial impact of Covid, van Hoof says, "For Nynas, it all started in early 2020, when the lockdowns in China forced factories to close down manufacturing activities. However, the initial shock was largely seen in truck movements. As part of the measures, drivers had to go into quarantine after a long haul drive. They could pick up a container, but they had to go into quarantine when they were back at the delivery point. So we saw an immediate effect on the truck availability. The cascading impact, I don't think anybody could have predicted. We are on a steep learning curve since the beginning of 2020."
van Hoof and his team swung into action and immediately enhanced the communication with its customers, forwarders and logistic partners to evaluate options to tackle the unprecedented challenges. "I don't think anyone was prepared for what had happened afterwards. Before Covid, people used to take logistics for granted that you order something and it's there when you want it. But with the Covid situation, people have realised to approach things differently, not only on the factory levels but also on the logistics sides on a day to day basis. There are still many limitations we have to deal with," says van Hoof.
According to van Hoof, in the last one and a half years, the just-in-time concept is out of the window and long-term planning has become the priority. "In the past, we knew there was a vessel going every week, and we had substantial free times in getting the containers in, getting them loaded and bringing them to the quay. Even if we would miss a vessel, we always could ship it next week, so the delay was manageable – but that has gone completely out of the window today. It is clear that if you miss a vessel, the next vessel with space will be there maybe in a month. This means everyone needs to plan much further ahead," says van Hoof.
Most countries are now recovering from the Covid impact; however, many major export destinations are still grappling with severe restrictions. Many main ports are congested and containers are either stacking up at cargo ports or in inland depots. This imbalance results in waiting time for space on vessels, according to reports, between three to eight weeks. The logistics supply chain is struggling to get back in balance resulting in extreme price spikes and unpredictable delays. "This is a situation which is unprecedented; we have never seen it before," adds van Hoof.
van Hoof says loyalty and predictability are helping the company sail through the rough time. "We have been working with our logistic partners for a long time and, therefore, they know that what we promise them, we deliver. Predictability towards the stakeholders like transporters, shipping lines, forwarders has become key. In desperation, many companies are making overbooking of containers but failing to utilise the booking fully. In our relationship with our forwarders and the shipping lines, we have been able to show loyalty and keep our promise. If we tell the shipping line that we will ship 50 containers this week, we will make sure that these 50 containers are there. Our loyalty is rewarded by the fact that they will treat us as a preferential client. Price is no longer the highest priority, and this is something people need to realise. There's always somebody who is prepared to pay more,” explains van Hoof.
van Hoof feels the container availability situation will be normalised by 2022, but the driver availability issue will remain a more significant issue.
Currently, the company has 23 depots worldwide, of which Antwerp, Houston and Singapore are central storage facilities and blending stations. Last year, the company transported around 700,000 tonnes of oil by sea. There were also 30,000 deliveries by road tanker, 10.000 container transports and 250,000 drums delivered to customers worldwide.
However, opening more depots to tackle the logistic challenges is not viable, thinks van Hoof. Around 2018-19, shipping costs for containers were at the lowest level ever; companies always preferred shipping over setting up depots. "Now our shipping costs have not only increased substantially, but the reliability of the shipping has gone down to the lowest ever. I think that less than 60 percent of the vessels arrive at the bars on time. So we are continuously looking at what is now the best solution. But you also have to consider that opening a depot in a country is not a temporary thing. It is something you do for the long run," explains van Hoof.
van Hoof also sees a possibility of working with its clients to manage container utilisation. "There are customers who are logistically shipping more than we do. So can we use the strength of both companies to find a solution? For instance, let's say we ship 100 containers to India and our customer ships 200 containers from India, so we are seeing if we can help each other, can we use their containers? We see more and more openness among the stakeholders in tackling logistic challenges," says van Hoof.
Nynas is currently implementing a transport management system within the company, which will allow it to digitalise the information. The transport management system allows exchanging data between stakeholders, including Nynas' depots, transporters, forwarders, inspectors and customs agents. "Today, everybody's under stress, and people need real information in real time," adds van Hoof.
The company plans to go into the second phase to integrate all that information with other stakeholders.

The Nynas executive advises the youngsters in the transporting job to be agile and eager to learn to tackle unusual situations. "You need to deal with much information and make sense of that information and use it correctly. So if you are somebody who gets up in the morning and goes to work, and has no idea what will happen during the day, then you're a suitable candidate for the job. For me, I make a little list of two or three things to do every day, and at the end of the day, I'm always happy that I've done two or three jobs, because, during the day, there are so many other things that need attention or immediate attention," concludes van Hoof. (TT)
- Hankook Tire
- Hankook Ventus evo
- Hankook Ventus Prime 4
- Auto Bild Summer Tyre Test
- Auto Bild allrad Summer Tyre Test
- AvD Summer Tyre Test
- Summer Tyres
Hankook Summer Tyres Sweep Independent Tests With Trio Of Top Accolades
- By TT News
- March 26, 2026
Hankook Tire has seen its summer tyre range validated this spring by three independent testing authorities. In the Auto Bild summer tyre test from the 10/2026 issue, the Ventus evo claimed overall victory in the 245/45 R19 size with a score of 1.1 and an ‘Exemplary’ rating, while the same model also won the Auto Bild allrad summer tyre test in the 255/45 R19 size from the 12/2026 issue, achieving a 1.2 score. Meanwhile, the Ventus Prime 4 earned strong praise in the AvD summer tyre test.
The Ventus evo’s success in the Auto Bild test began in qualification, where it secured a spot among 20 finalists from a field of 50, thanks in part to the second-best braking distances recorded. In the final dry handling assessments, it delivered the shortest braking distance and the highest average handling speed, while on wet surfaces it posted the fastest lap time on the aquaplaning circuit and the quickest speed in wet handling. The tyre also offered the best price-to-mileage ratio among all finalists.


In the separate Auto Bild allrad test, conducted in a size common for modern SUVs, the Ventus evo demonstrated strength both on and off the road. It led the field in wet braking and wet handling, achieved the highest traction on gravel and wet grass, and remained competitive on dry surfaces with low noise levels and short stopping distances. The test jury concluded it was the most convincing all-rounder for all-wheel-drive SUVs.
In the AvD summer tyre test, conducted with test specialist Tempotire in the 215/55 R17 size, the Ventus Prime 4 delivered a ‘Very good’ overall result. Its performance was particularly notable in wet conditions, where it recorded fast lap times, balanced handling and short braking distances while providing clear steering feedback and safe aquaplaning reserves. On dry roads, it offered reliable handling and strong rolling comfort. The tyre also earned high marks for sustainability, with production in Europe ensuring short transport routes and its EU label ratings reflecting modern construction. The jury highlighted its durability and cost efficiency, reinforcing Hankook’s reputation for delivering premium quality at a competitive price.
- NEW LIFE initiative
- AZuR Network
- Tyre Rubber Granulate # End-Of-Life Tyres
- Municipal Climate Dialogue
- KOMMUNALWIRTSCHAFT
NEW LIFE Initiative To Host Municipal Climate Dialogue Focused On Tyre Rubber Granulate
- By TT News
- March 26, 2026
AZuR partner NEW LIFE initiative is set to host the inaugural Municipal Climate Dialogue on 22 April 2026, coinciding with International Earth Day. This free online forum, beginning at 10:00 a.m., is designed for municipal decision-makers to connect with experts and editors from the trade journal KOMMUNALWIRTSCHAFT. The event is structured around three focused 30-minute sessions, each dedicated to exploring proven strategies and concrete implementation methods for developing urban spaces that are both liveable and climate-friendly.
A central theme of this digital expert discussion is the critical role of sustainable building materials, with particular prominence given to high-quality recycled products derived from tyre rubber granulate. These solutions directly address the objectives of a climate-resilient city: reducing CO₂ emissions, minimising waste and conserving natural resources. Furthermore, the use of tyre rubber granulate obtained from end-of-life tyres aligns with the German Circular Economy Act (KrWG), which mandates public contracting authorities to prioritise recycled and durable materials. The dialogue will highlight how such products are instrumental in sustainable urban development.

Following a brief opening plenary, the event will feature three parallel 30-minute sessions, allowing participants to easily navigate between online rooms dedicated to distinct urban development topics. The morning begins at 10:10 a.m. with a focus on sustainable urban development, covering building protection through green roofs and photovoltaic systems, impact sound insulation for various construction types and vibration isolation. At 10:40 a.m., the discussion shifts to playgrounds, sports facilities and green spaces, addressing impact-absorbing flooring, playing field surfaces and green area reinforcement. The final session at 11:10 a.m. centres on transport and sustainable mobility, exploring traffic noise protection, recycled rubber asphalt for roads and traffic calming measures.
Products made from tyre rubber granulate offer municipalities a combination of ecological and economic advantages. Their use helps reactivate open spaces and reduce surface sealing, improving the urban climate through applications like water-permeable paving and rainwater-retaining green roof layers. These solutions are weather-resistant, slip-resistant and customisable while also providing long-term economic benefits due to their durability, low maintenance requirements and reduced need for repairs. Such high-quality recycled products are already being successfully implemented in urban development and municipal renovation projects nationwide.
- Liberty Tire Recycling
- Pittsburgh Dealmakers Hall of Fame
- Pittsburgh Smart Business Dealmakers
- Tyre Recycling
Liberty Tire CEO Thomas Womble Named Dealmaker Of The Year By Pittsburgh Dealmakers Hall of Fame
- By TT News
- March 26, 2026
Thomas Womble, CEO of Liberty Tire Recycling, a prominent player in North America's tyre recycling sector, has been named Dealmaker of the Year by Pittsburgh Smart Business Dealmakers, an honour that places him among a distinguished group recognised for their decades-long influence on local industry and innovation. This accolade, presented by the Pittsburgh Dealmakers Hall of Fame, celebrates leaders whose work has produced a groundbreaking impact not only within their own organisations but across the broader regional business landscape.
Womble’s leadership was formally celebrated at the Smart Business Dealmakers Conference on 19 February, where the 2026 class of winners collectively illustrated the strength and vitality of Pittsburgh’s business community. Under his direction, Liberty Tire Recycling has evolved into a nationwide environmental services leader, operating a vast network of processing plants and employing more than 3,500 people while helping customers advance their sustainability objectives through large-scale tyre recycling.
A defining moment under Womble’s tenure came with the company’s USD 1.5 billion acquisition by I Squared Capital, a transaction that underscored Liberty’s critical position in circular economy infrastructure. This milestone, coupled with ongoing strategic acquisitions and operational growth, positions the company for sustained expansion as it continues to deliver environmentally responsible solutions for tyre manufacturers and distributors.
- Maxion Wheels
- Daimler Truck
- IFAT Munich 2026
- Concept Refuse Collection Truck
- Environmental Stewardship
- Sustainable Commercial Vehicle Manufacturing
Maxion Wheels And Daimler Truck To Display Circular Concept Truck At IFAT Munich 2026
- By TT News
- March 25, 2026
Maxion Wheels, a division of Iochpe-Maxion and a global leader in wheel manufacturing, is playing a key role in bringing Daimler Truck’s vision for more sustainable commercial vehicle manufacturing to life through a collaborative effort on a concept refuse collection truck. This innovative vehicle will be showcased at IFAT Munich, the premier global gathering for the recycling and environmental sector taking place from 4 to 7 May 2026 at Trade Fair Center Messe München. Designed to highlight a commitment to circular materials, resource efficiency and forward-thinking industrial processes, the concept truck serves as a tangible demonstration of how the commercial vehicle sector can embrace environmentally responsible practices.
As the wheel supplier for this project, Maxion Wheels is translating its deep expertise in sustainability into direct action. The company is supplying steel truck wheels engineered through a combination of lightweight construction, optimised design strategies and advanced material science. By incorporating both primary and recycled materials into the manufacturing process, these wheels are specifically developed to help reduce emissions and lower the overall carbon footprint of the vehicle, reinforcing the project’s broader goals of environmental stewardship and industrial innovation.



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