We Are On A Steep Learning Curve Since The Beginning Of 2020: Rogier van Hoof

We Are On A Steep Learning Curve Since The Beginning Of 2020: Rogier van Hoof

Being a global supplier of tyre oil, Nynas supplies its products to major tyre companies worldwide. However, the Covid-19 pandemic brought unforeseen challenges in transporting goods through all three modes of transportations, and Nynas is no exception! In an interview with Sharad Matade of Tyre Trends, Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, says enhanced communication and exchange of information digitally will help the company handle the new challenges. He also added that the container availability is expected to be normalised in 2022 but road transportation will remain a challenge.

Ever since Covid-19 engulfed the world, the job of Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, has become more challenging. Though tyre production is coming back on track speedily, the challenges at the logistic front are still demanding. Recollecting the initial impact of Covid, van Hoof says, "For Nynas, it all started in early 2020, when the lockdowns in China forced factories to close down manufacturing activities. However, the initial shock was largely seen in truck movements. As part of the measures, drivers had to go into quarantine after a long haul drive. They could pick up a container, but they had to go into quarantine when they were back at the delivery point. So we saw an immediate effect on the truck availability. The cascading impact, I don't think anybody could have predicted. We are on a steep learning curve since the beginning of 2020."

van Hoof and his team swung into action and immediately enhanced the communication with its customers, forwarders and logistic partners to evaluate options to tackle the unprecedented challenges. "I don't think anyone was prepared for what had happened afterwards. Before Covid, people used to take logistics for granted that you order something and it's there when you want it. But with the Covid situation, people have realised to approach things differently, not only on the factory levels but also on the logistics sides on a day to day basis. There are still many limitations we have to deal with," says van Hoof.

According to van Hoof, in the last one and a half years, the just-in-time concept is out of the window and long-term planning has become the priority. "In the past, we knew there was a vessel going every week, and we had substantial free times in getting the containers in, getting them loaded and bringing them to the quay. Even if we would miss a vessel, we always could ship it next week, so the delay was manageable – but that has gone completely out of the window today. It is clear that if you miss a vessel, the next vessel with space will be there maybe in a month. This means everyone needs to plan much further ahead," says van Hoof.

Most countries are now recovering from the Covid impact; however, many major export destinations are still grappling with severe restrictions. Many main ports are congested and containers are either stacking up at cargo ports or in inland depots. This imbalance results in waiting time for space on vessels, according to reports, between three to eight weeks. The logistics supply chain is struggling to get back in balance resulting in extreme price spikes and unpredictable delays. "This is a situation which is unprecedented; we have never seen it before," adds van Hoof.

van Hoof says loyalty and predictability are helping the company sail through the rough time. "We have been working with our logistic partners for a long time and, therefore, they know that what we promise them, we deliver. Predictability towards the stakeholders like transporters, shipping lines, forwarders has become key. In desperation, many companies are making overbooking of containers but failing to utilise the booking fully. In our relationship with our forwarders and the shipping lines, we have been able to show loyalty and keep our promise. If we tell the shipping line that we will ship 50 containers this week, we will make sure that these 50 containers are there. Our loyalty is rewarded by the fact that they will treat us as a preferential client. Price is no longer the highest priority, and this is something people need to realise. There's always somebody who is prepared to pay more,” explains van Hoof.

van Hoof feels the container availability situation will be normalised by 2022, but the driver availability issue will remain a more significant issue.

Currently, the company has 23 depots worldwide, of which Antwerp, Houston and Singapore are central storage facilities and blending stations. Last year, the company transported around 700,000 tonnes of oil by sea. There were also 30,000 deliveries by road tanker, 10.000 container transports and 250,000 drums delivered to customers worldwide.

However, opening more depots to tackle the logistic challenges is not viable, thinks van Hoof. Around 2018-19, shipping costs for containers were at the lowest level ever; companies always preferred shipping over setting up depots. "Now our shipping costs have not only increased substantially, but the reliability of the shipping has gone down to the lowest ever. I think that less than 60 percent of the vessels arrive at the bars on time. So we are continuously looking at what is now the best solution. But you also have to consider that opening a depot in a country is not a temporary thing. It is something you do for the long run," explains van Hoof.

van Hoof also sees a possibility of working with its clients to manage container utilisation. "There are customers who are logistically shipping more than we do. So can we use the strength of both companies to find a solution? For instance, let's say we ship 100 containers to India and our customer ships 200 containers from India, so we are seeing if we can help each other, can we use their containers? We see more and more openness among the stakeholders in tackling logistic challenges," says van Hoof.

Nynas is currently implementing a transport management system within the company, which will allow it to digitalise the information. The transport management system allows exchanging data between stakeholders, including Nynas' depots, transporters, forwarders, inspectors and customs agents. "Today, everybody's under stress, and people need real information in real time," adds van Hoof.

The company plans to go into the second phase to integrate all that information with other stakeholders.

The Nynas executive advises the youngsters in the transporting job to be agile and eager to learn to tackle unusual situations. "You need to deal with much information and make sense of that information and use it correctly. So if you are somebody who gets up in the morning and goes to work, and has no idea what will happen during the day, then you're a suitable candidate for the job. For me, I make a little list of two or three things to do every day, and at the end of the day, I'm always happy that I've done two or three jobs, because, during the day, there are so many other things that need attention or immediate attention," concludes van Hoof. (TT)

Sun Auto Enters Georgia, Expands Tennessee Footprint With Two Acquisitions

Sun Auto Enters Georgia, Expands Tennessee Footprint With Two Acquisitions

Sun Auto has expanded its strategic footprint by acquiring two locations: Highland Auto in Tennessee and Highland Tire at Sentry Station in Georgia. This marks the company’s first entry into Georgia and adds a fourth Tennessee site, enhancing regional network connectivity.

The move supports Sun Auto’s broader 2026 growth campaign, which includes new operations in Colorado and brings the company’s total presence to 27 states nationwide. Both acquired shops join the Sun Auto Network, gaining access to 24/7 online scheduling, digital vehicle inspections and the company’s Driver Commitment focused on clarity, confidence and customer care.

Each location provides a full range of automotive services, including major tyre brands with a price match guarantee, alignments, brake service, oil changes, batteries, diagnostics and preventative maintenance. Sun Auto now operates over 575 locations nationwide through both acquisitions and new builds.

Chris Tavares, SVP Operations, Sun Auto, said, "Expanding into the Southeast is an important step in strengthening our national footprint and positioning our network for long-term growth. Establishing a presence in Georgia allows us to serve more customers, support our teams with greater regional resources and build stronger continuity across key markets."

Hankook Tire Launches National R&D Project To Develop Sustainable Tyre Manufacturing Technologies

Hankook Tire Launches National R&D Project To Develop Sustainable Tyre Manufacturing Technologies

Hankook Tire has formally launched a major national research initiative at its advanced Hankook Technodome facility in Daejeon. The kick-off gathering took place on 4 June to begin work on a project titled ‘Development of Tire Manufacturing Technologies Using Sustainable Materials’, which falls under the Ministry of Climate, Energy and Environment’s 2026 Environmental Technology Development Program.

The core objective of this undertaking is to accelerate South Korea’s transition to a circular economy by deriving high-grade recycled inputs from discarded tyres. Two parallel tracks of research involve creating premium reclaimed materials from waste rubber and establishing manufacturing processes that rely on sustainable components. Hankook Tire has been a driving force in this field since 2023, leading the domestic Tire-to-Tire consortium, and has already brought to market the iON GT, an electric vehicle tyre composed of over 70 percent sustainable content.

Participation in this government-backed programme allows Hankook to broaden its existing private sector work into a larger cooperative framework that includes universities, research bodies and industry partners. The company intends to strengthen its ability to adapt to evolving environmental rules while making its raw material supply chains more resilient. The project consortium brings together 11 entities, with M&B Green Earth acting as the lead institution alongside Kumho Petrochemical, HS Hyosung, Solvay, KRICT, KAIST and several other academic and technical organisations.

Hankook Tire ultimately targets the commercial release of next-generation, low-carbon tyres containing more than 85 percent sustainable materials and capable of cutting carbon emissions by over half. The project will also allow for large-scale validation of the domestic Tire-to-Tire circular model through product demonstrations and integrated performance assessments. Further demonstrating its commitment, the company recently attended the April launch of the Eco-design Forum, where industry players discussed compliance with the EU Ecodesign for Sustainable Products Regulation.

Bonhee Koo, Head of the R&D Innovation Division at Hankook Tire, said, “This national R&D project presents a meaningful opportunity to bring together the expertise of leading industry, academic and research institutions. Through close communication and collaboration among all participating organisations, we will strive to deliver tangible outcomes that contribute to strengthening competitiveness in the global market.”

General Tire Expands All-Terrain Lineup With New Grabber AT3 Plus

General Tire Expands All-Terrain Lineup With New Grabber AT3 Plus

American tyre brand General Tire has officially widened its all-terrain product family by unveiling the Grabber AT3 Plus, a new all-season tyre engineered for unpredictable weather and rugged off-road use. The launch addresses the rising popularity of both traditional 4x4 vehicles and the rapidly expanding sport utility vehicle segment, offering a single solution that balances highway driving with trail capability.

When measured against the previous model, the latest Grabber delivers superior snow traction and enhanced wet-road grip thanks to a thoroughly reengineered tread design that visually signals its off-road intentions. Durability remains a priority, as both the compound and tread pattern have been optimised for harsh conditions while still providing precise handling and reduced cabin noise. The tyre is built for year-round use on pavement and dirt, and every available dimension bears the three-peak mountain snowflake symbol, ensuring legal compliance for winter driving across numerous countries.


Upon its release, the Grabber AT3 Plus will be offered in rim diameters ranging from 15 to 22 inches, widths between 195 and 315 millimetres and aspect ratios of 80 down to 40 percent. Certain sizes carry LT identification along with LRD and LRE load ratings, making them suitable for heavy-duty applications, while speed ratings can reach up to 240 kilometres per hour. To achieve its balance of toughness, grip and ride quality, General Tire integrates three proprietary systems: TracGen for loose-surface traction and on-road precision, Comfort Balance for smooth rolling and noise reduction and DuraGen for cut-resistant tread blocks and stone bumpers.


A rugged sidewall with a pronounced shoulder, clear tread markings and logo detailing gives the tyre an assertive appearance that complements modern SUVs and off-road vehicles. Depending on the dimension, the Grabber AT3 Plus earns a C grade for wet braking, a B for noise emissions and most commonly a D for rolling resistance.

Matthias Bartz, Business Development Manager – EMEA, General Tire, said, “Our R&D department has achieved a remarkable feat in further developing the leading Grabber AT3. The Grabber AT3 Plus delivers improvements across all key performance areas – without any compromises.”

Michelin Honours WWII Veterans With Normandy Trip For 82nd D-Day Anniversary

Michelin Honours WWII Veterans With Normandy Trip For 82nd D-Day Anniversary

Michelin North America, Inc. is participating once again in a special journey to transport World War II veterans to Normandy, France, in observance of the 82nd anniversary of D-Day. The initiative is carried out in collaboration with the Best Defense Foundation and Delta Air Lines, reflecting a unified effort to preserve the memory of veteran courage and sacrifice through direct, intergenerational experiences rather than solely through historical texts.

A charter flight carrying the veterans departed on 2 June, accompanied by caregivers and volunteers from the partner organisations. Over the course of a nine-day stay, the group will attend commemorative ceremonies and celebrations marking the anniversary. The Best Defense Foundation views the journey as not merely a commemoration but a meaningful opportunity for connection.

This year’s programme again includes students selected through the Best Defense Foundation’s NextGen initiative, who travel alongside the veterans as escorts and witnesses. From Omaha Beach to Pegasus Bridge and Carentan, the students will explore historic sites with those who lived through the events, ensuring that the stories of service members are passed on with authenticity and respect.

The collaboration among Michelin, the Best Defense Foundation and Delta Air Lines began in 2021 and has brought veterans back to France each year since the 78th anniversary in 2022. Michelin’s historic link to D-Day dates to spring 1944, when the 1939 Michelin Guide’s detailed maps were reprinted by Allied commanders to aid navigation in France. The company later produced additional maps for Allied advances, earning formal recognition from Allied Forces, and continues that legacy today through acts of remembrance and return.

Matthew Cabe, President and CEO, Michelin North America, Inc., said, “It is deeply meaningful and humbling for Michelin to stand alongside these veterans in Normandy. Supporting this initiative is one way we demonstrate our deep gratitude for these heroes and ensure the significance of their service is carried forward for generations to come.”

Bob Somers, Senior Vice President – Global Sales, Delta, said, “As we mark the fifth year of the Normandy Legacy Flight, we are reminded that carrying forward a legacy of this magnitude requires partners who share not only our values but a deep sense of purpose and responsibility. We are profoundly grateful for our partnership with Michelin, whose steadfast commitment and collaboration make this mission possible year after year. Together, we are honoured to pay tribute to our nation’s greatest heroes by preserving their legacy, honouring their sacrifice and ensuring their stories endure for generations to come.”

Donnie Edwards, Founder, Best Defense Foundation, said, “Michelin's commitment to this mission goes beyond sponsorship. It is a shared belief that the men and women who fought for our freedom deserve to be remembered, honoured and heard. Because of partners like Michelin, we are able to bring veterans back to the places that shaped history and ensure their stories live on in the people who will carry them forward.”