We Are On A Steep Learning Curve Since The Beginning Of 2020: Rogier van Hoof
- By Sharad Matade
- October 13, 2021
Being a global supplier of tyre oil, Nynas supplies its products to major tyre companies worldwide. However, the Covid-19 pandemic brought unforeseen challenges in transporting goods through all three modes of transportations, and Nynas is no exception! In an interview with Sharad Matade of Tyre Trends, Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, says enhanced communication and exchange of information digitally will help the company handle the new challenges. He also added that the container availability is expected to be normalised in 2022 but road transportation will remain a challenge.

Ever since Covid-19 engulfed the world, the job of Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, has become more challenging. Though tyre production is coming back on track speedily, the challenges at the logistic front are still demanding. Recollecting the initial impact of Covid, van Hoof says, "For Nynas, it all started in early 2020, when the lockdowns in China forced factories to close down manufacturing activities. However, the initial shock was largely seen in truck movements. As part of the measures, drivers had to go into quarantine after a long haul drive. They could pick up a container, but they had to go into quarantine when they were back at the delivery point. So we saw an immediate effect on the truck availability. The cascading impact, I don't think anybody could have predicted. We are on a steep learning curve since the beginning of 2020."
van Hoof and his team swung into action and immediately enhanced the communication with its customers, forwarders and logistic partners to evaluate options to tackle the unprecedented challenges. "I don't think anyone was prepared for what had happened afterwards. Before Covid, people used to take logistics for granted that you order something and it's there when you want it. But with the Covid situation, people have realised to approach things differently, not only on the factory levels but also on the logistics sides on a day to day basis. There are still many limitations we have to deal with," says van Hoof.
According to van Hoof, in the last one and a half years, the just-in-time concept is out of the window and long-term planning has become the priority. "In the past, we knew there was a vessel going every week, and we had substantial free times in getting the containers in, getting them loaded and bringing them to the quay. Even if we would miss a vessel, we always could ship it next week, so the delay was manageable – but that has gone completely out of the window today. It is clear that if you miss a vessel, the next vessel with space will be there maybe in a month. This means everyone needs to plan much further ahead," says van Hoof.
Most countries are now recovering from the Covid impact; however, many major export destinations are still grappling with severe restrictions. Many main ports are congested and containers are either stacking up at cargo ports or in inland depots. This imbalance results in waiting time for space on vessels, according to reports, between three to eight weeks. The logistics supply chain is struggling to get back in balance resulting in extreme price spikes and unpredictable delays. "This is a situation which is unprecedented; we have never seen it before," adds van Hoof.
van Hoof says loyalty and predictability are helping the company sail through the rough time. "We have been working with our logistic partners for a long time and, therefore, they know that what we promise them, we deliver. Predictability towards the stakeholders like transporters, shipping lines, forwarders has become key. In desperation, many companies are making overbooking of containers but failing to utilise the booking fully. In our relationship with our forwarders and the shipping lines, we have been able to show loyalty and keep our promise. If we tell the shipping line that we will ship 50 containers this week, we will make sure that these 50 containers are there. Our loyalty is rewarded by the fact that they will treat us as a preferential client. Price is no longer the highest priority, and this is something people need to realise. There's always somebody who is prepared to pay more,” explains van Hoof.
van Hoof feels the container availability situation will be normalised by 2022, but the driver availability issue will remain a more significant issue.
Currently, the company has 23 depots worldwide, of which Antwerp, Houston and Singapore are central storage facilities and blending stations. Last year, the company transported around 700,000 tonnes of oil by sea. There were also 30,000 deliveries by road tanker, 10.000 container transports and 250,000 drums delivered to customers worldwide.
However, opening more depots to tackle the logistic challenges is not viable, thinks van Hoof. Around 2018-19, shipping costs for containers were at the lowest level ever; companies always preferred shipping over setting up depots. "Now our shipping costs have not only increased substantially, but the reliability of the shipping has gone down to the lowest ever. I think that less than 60 percent of the vessels arrive at the bars on time. So we are continuously looking at what is now the best solution. But you also have to consider that opening a depot in a country is not a temporary thing. It is something you do for the long run," explains van Hoof.
van Hoof also sees a possibility of working with its clients to manage container utilisation. "There are customers who are logistically shipping more than we do. So can we use the strength of both companies to find a solution? For instance, let's say we ship 100 containers to India and our customer ships 200 containers from India, so we are seeing if we can help each other, can we use their containers? We see more and more openness among the stakeholders in tackling logistic challenges," says van Hoof.
Nynas is currently implementing a transport management system within the company, which will allow it to digitalise the information. The transport management system allows exchanging data between stakeholders, including Nynas' depots, transporters, forwarders, inspectors and customs agents. "Today, everybody's under stress, and people need real information in real time," adds van Hoof.
The company plans to go into the second phase to integrate all that information with other stakeholders.

The Nynas executive advises the youngsters in the transporting job to be agile and eager to learn to tackle unusual situations. "You need to deal with much information and make sense of that information and use it correctly. So if you are somebody who gets up in the morning and goes to work, and has no idea what will happen during the day, then you're a suitable candidate for the job. For me, I make a little list of two or three things to do every day, and at the end of the day, I'm always happy that I've done two or three jobs, because, during the day, there are so many other things that need attention or immediate attention," concludes van Hoof. (TT)
AZuR Network Welcomes Siemens As Newest Partner
- By TT News
- April 28, 2026
The Alliance for the Future of Tires (AZuR) has expanded its network by securing Siemens AG (Digital Industries) as its newest partner, taking another step towards advancing digital transformation throughout the tyre and recycling sectors and transformation to a tyre circular economy. This new collaboration reinforces AZuR’s standing as a cross-disciplinary hub that connects innovation, industrial know‑how and sustainable practices.
Siemens brings deep experience in automation and digitalisation to the Europe-wide network, with the shared goal of accelerating a sustainable, ethical and green tyre value chain. The company pursues a holistic approach covering the entire tyre lifecycle, from production and use to end-of-life. A particular emphasis is placed on the end-of-life segment, where Siemens aims to expand its ecosystem through more efficient processing methods and continuous data collection across the increasingly extended lifecycle of tyres.
Working closely with stakeholders including raw material suppliers, machine manufacturers and producers, Siemens seeks to help meet regulatory requirements while unlocking new efficiency gains. A key technological example is the digital twin, a virtual representation of real-world systems and processes. These simulations allow dynamic testing of developments, process optimisations and new methods without physical prototypes, enabling resource-conserving, data-driven improvements for individual tyres or complete recycling and retreading plants.
Siemens’ digital solutions also support precise planning and efficient operation of tyre recycling and retreading facilities for all vehicle types, as well as data-driven tyre tracking for transparent lifecycle documentation. Through this partnership, AZuR demonstrates that transforming the tyre industry depends on the interplay of technology, data and cooperation.
Linglong Tire Expands Master Range With New Dura Master Van Tyre
- By TT News
- April 28, 2026
Linglong Tire has expanded its commercial vehicle portfolio with the introduction of the Linglong Dura Master Van, a new tyre designed specifically for light trucks, vans and motorhomes. This latest addition to the Linglong Master product family emphasises high mileage, low rolling resistance and enhanced driving characteristics. A specialised version, the Dura Master Van e, has been developed to meet the unique requirements of original equipment manufacturers in the automotive industry.
The Dura Master Van features a robust new construction and an optimised tread design with a wider contact surface, delivering significantly higher mileage than its two predecessors, the Green-Max Van and Green-Max Van HP. An innovative tread compound reduces rolling resistance, translating into meaningful cost savings for commercial users. The reinforced carcass enhances load capacity for fully laden vehicles, while new sipe technology combined with a silica-based compound shortens wet braking distances and improves handling on both wet and dry roads.

Production of both the Dura Master Van and the Dura Master Van e is exclusively taking place at Linglong’s advanced tyre factory in Zrenjanin, Serbia, with immediate availability. A total of 29 sizes ranging from 12 to 17 inches will be delivered starting in spring 2026 and will reach retail stores thereafter. The Dura Master Van e, offered in two 16-inch sizes, will be supplied directly to OEMs following individual manufacturer approvals.
Development of the new tyres was led by Linglong’s European Development Center in Hanover, with testing conducted at the Idiada test track in Spain and the company’s own Sino Asia proving ground in China. Looking ahead, Linglong will further expand its van tire lineup in fall 2026 with the introduction of the Dura Master Van 4S, a new all-season tread pattern specifically engineered for light commercial vehicles.
Wencheng Liu, Head of Product Management, Linglong Tire, said, "With the Linglong Dura Master Van, we are expanding our range in the light commercial vehicle sector and offering a high-performance solution for businesses as well as private households. The tyre combines high mileage with safety and efficiency – crucial factors for cost-conscious families and entrepreneurs who use their vehicles every day."
Tegeta Green Planet Leads Georgia’s Tyre Recycling Push At European Summit
- By TT News
- April 28, 2026
Tegeta Green Planet, under the leadership of CEO Shalva Akhvlediani, has positioned Georgia as a notable participant in Europe’s circular economy ecosystem through its strong engagement at the 31st annual conference of the European Tyre Recycling Association (ETRA). The event served as a key platform where Akhvlediani presented Georgia’s approach to converting waste materials into valuable industrial resources, marking a significant step for the country’s environmental strategy.
The involvement of Georgia at the Brussel-based conference highlighted the strategic importance of RECSOL LLC, a collaborative venture aimed at establishing modern tyre recycling facilities in Georgia that comply with European Union standards. This project is designed to bridge local industrial needs with internationally recognized environmental and technological benchmarks, reinforcing the country’s commitment to sustainable development.
ETRA’s 2026 gathering took place amid rapidly tightening environmental regulations across Europe, including new sustainability targets and the implementation of Extended Producer Responsibility frameworks. In this context, Akhvlediani’s presentation took on added significance, positioning Georgia alongside European nations that are actively shifting from conventional waste management towards integrated circular economy models. The focus moved beyond simple tyre recycling to creating interconnected systems for material reuse.
A central theme of the address was the transformation of end-of-life tyres into high-quality secondary raw materials such as rubber granules, powders, steel and textile components. Advances in recycling technology now allow these materials to serve industrial value chains more effectively, though Akhvlediani emphasised that processing alone is insufficient without stable demand and integration into manufacturing. This is where RECSOL LLC plays an intermediary role, ensuring uniform output that meets European specifications.
Tegeta Holding, through its Tegeta Green Planet division, has made circular economy strategy a priority, with RECSOL LLC as a core initiative. The planned recycling factory is intended to serve both domestic and export markets, aligning with European technological and environmental standards while remaining scalable for future growth. This industrial capacity positions Georgia as a potential bridge between Europe and the Caucasus region, attracting foreign investment and creating regional supply chains for recycled goods.
Regulatory harmonisation was another key point raised at ETRA 2026, particularly regarding emission controls, energy management, product certification and reporting systems. Akhvlediani also highlighted downstream applications such as rubberised asphalt, which offers enhanced road durability, lower maintenance costs, reduced noise and improved safety. Using recycled materials in infrastructure development would allow Georgia to turn waste into a driver of economic and environmental progress.
Looking beyond the conference, attention is now shifting to implementation, including finalising engineering designs, securing investment and linking suppliers with end users. The 2026 ETRA meeting marked a pivotal moment for Georgia’s industrial and environmental ambitions, with Akhvlediani, Tegeta Holding, Tegeta Green Planet and RECSOL LLC collectively steering the country towards becoming a contributing partner in Europe’s circular economy.
Pirelli’s Bespoke P ZERO Tyres Shine At DTM Opener
- By TT News
- April 28, 2026
Pirelli has marked a successful start to the 2026 Deutsche Tourenwagen Masters season, as the specially developed P Zero tyres for DTM’s GT3 cars received widespread praise from drivers and teams following the opening round at the Red Bull Ring in Austria. The weekend featured bright sunshine, mild temperatures, close competition and full grandstands, with German brands demonstrating absolute dominance on track. From Pirelli’s perspective, the event encapsulated the best possible debut for its exclusive tire technology.
The Red Bull Ring crowd witnessed two thrilling races. Saturday’s victory went to Thomas Preining of the Manthey team driving a Porsche, who secured the win after qualifying third in an exceptionally tight session. That qualifying session saw lap times surpass the 2023 track record, with eleven drivers finishing within less than one second of each other. Behind Preining, Luca Auer in a Landgraf team Mercedes-AMG finished second, followed by Maro Engel in a Ravenol team Mercedes-AMG in third.
Sunday’s race delivered another dramatic contest, with Engel taking the win after starting from fifth on the grid. Marco Wittmann in a Schubert team BMW climbed from ninth place to finish second, while Auer claimed third again. Spectators also enjoyed action from other Pirelli-partnered categories, including GT Masters, GT4 Germany and the FIA Formula Regional championship, which launched its season with a new generation of cars fitted with bespoke 15-inch Pirelli P Zero tyres developed exclusively for that series.
Matteo Braga, Circuit Activity Manager, Pirelli, said, "We are very satisfied with the performance of the new P Zero tyres for the DTM. It was not a given that already at the first race the drivers would be able to get the best out of the tyres, exploiting the performance optimised for this race format. We saw many different tyre strategies, which was one of the objectives set for us by the teams and the promoter during product development. Furthermore, the faster warm-up minimised the impact of pit stops, allowing drivers to defend their position more easily after the stop. There will certainly still be a great deal for everyone to learn: first and foremost on our side, as we gathered interesting data over the weekend, but also on the drivers' side, who will need to optimise the management of the mix between new and used tyres over the course of each event and throughout the seasonal carry-over."



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