We Are On A Steep Learning Curve Since The Beginning Of 2020: Rogier van Hoof

We Are On A Steep Learning Curve Since The Beginning Of 2020: Rogier van Hoof

Being a global supplier of tyre oil, Nynas supplies its products to major tyre companies worldwide. However, the Covid-19 pandemic brought unforeseen challenges in transporting goods through all three modes of transportations, and Nynas is no exception! In an interview with Sharad Matade of Tyre Trends, Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, says enhanced communication and exchange of information digitally will help the company handle the new challenges. He also added that the container availability is expected to be normalised in 2022 but road transportation will remain a challenge.

Ever since Covid-19 engulfed the world, the job of Rogier van Hoof, Head of Secondary Distribution Naphthenics at Nynas, has become more challenging. Though tyre production is coming back on track speedily, the challenges at the logistic front are still demanding. Recollecting the initial impact of Covid, van Hoof says, "For Nynas, it all started in early 2020, when the lockdowns in China forced factories to close down manufacturing activities. However, the initial shock was largely seen in truck movements. As part of the measures, drivers had to go into quarantine after a long haul drive. They could pick up a container, but they had to go into quarantine when they were back at the delivery point. So we saw an immediate effect on the truck availability. The cascading impact, I don't think anybody could have predicted. We are on a steep learning curve since the beginning of 2020."

van Hoof and his team swung into action and immediately enhanced the communication with its customers, forwarders and logistic partners to evaluate options to tackle the unprecedented challenges. "I don't think anyone was prepared for what had happened afterwards. Before Covid, people used to take logistics for granted that you order something and it's there when you want it. But with the Covid situation, people have realised to approach things differently, not only on the factory levels but also on the logistics sides on a day to day basis. There are still many limitations we have to deal with," says van Hoof.

According to van Hoof, in the last one and a half years, the just-in-time concept is out of the window and long-term planning has become the priority. "In the past, we knew there was a vessel going every week, and we had substantial free times in getting the containers in, getting them loaded and bringing them to the quay. Even if we would miss a vessel, we always could ship it next week, so the delay was manageable – but that has gone completely out of the window today. It is clear that if you miss a vessel, the next vessel with space will be there maybe in a month. This means everyone needs to plan much further ahead," says van Hoof.

Most countries are now recovering from the Covid impact; however, many major export destinations are still grappling with severe restrictions. Many main ports are congested and containers are either stacking up at cargo ports or in inland depots. This imbalance results in waiting time for space on vessels, according to reports, between three to eight weeks. The logistics supply chain is struggling to get back in balance resulting in extreme price spikes and unpredictable delays. "This is a situation which is unprecedented; we have never seen it before," adds van Hoof.

van Hoof says loyalty and predictability are helping the company sail through the rough time. "We have been working with our logistic partners for a long time and, therefore, they know that what we promise them, we deliver. Predictability towards the stakeholders like transporters, shipping lines, forwarders has become key. In desperation, many companies are making overbooking of containers but failing to utilise the booking fully. In our relationship with our forwarders and the shipping lines, we have been able to show loyalty and keep our promise. If we tell the shipping line that we will ship 50 containers this week, we will make sure that these 50 containers are there. Our loyalty is rewarded by the fact that they will treat us as a preferential client. Price is no longer the highest priority, and this is something people need to realise. There's always somebody who is prepared to pay more,” explains van Hoof.

van Hoof feels the container availability situation will be normalised by 2022, but the driver availability issue will remain a more significant issue.

Currently, the company has 23 depots worldwide, of which Antwerp, Houston and Singapore are central storage facilities and blending stations. Last year, the company transported around 700,000 tonnes of oil by sea. There were also 30,000 deliveries by road tanker, 10.000 container transports and 250,000 drums delivered to customers worldwide.

However, opening more depots to tackle the logistic challenges is not viable, thinks van Hoof. Around 2018-19, shipping costs for containers were at the lowest level ever; companies always preferred shipping over setting up depots. "Now our shipping costs have not only increased substantially, but the reliability of the shipping has gone down to the lowest ever. I think that less than 60 percent of the vessels arrive at the bars on time. So we are continuously looking at what is now the best solution. But you also have to consider that opening a depot in a country is not a temporary thing. It is something you do for the long run," explains van Hoof.

van Hoof also sees a possibility of working with its clients to manage container utilisation. "There are customers who are logistically shipping more than we do. So can we use the strength of both companies to find a solution? For instance, let's say we ship 100 containers to India and our customer ships 200 containers from India, so we are seeing if we can help each other, can we use their containers? We see more and more openness among the stakeholders in tackling logistic challenges," says van Hoof.

Nynas is currently implementing a transport management system within the company, which will allow it to digitalise the information. The transport management system allows exchanging data between stakeholders, including Nynas' depots, transporters, forwarders, inspectors and customs agents. "Today, everybody's under stress, and people need real information in real time," adds van Hoof.

The company plans to go into the second phase to integrate all that information with other stakeholders.

The Nynas executive advises the youngsters in the transporting job to be agile and eager to learn to tackle unusual situations. "You need to deal with much information and make sense of that information and use it correctly. So if you are somebody who gets up in the morning and goes to work, and has no idea what will happen during the day, then you're a suitable candidate for the job. For me, I make a little list of two or three things to do every day, and at the end of the day, I'm always happy that I've done two or three jobs, because, during the day, there are so many other things that need attention or immediate attention," concludes van Hoof. (TT)

ZC Rubber Displays Mining Tyre Portfolio At Mining Indonesia 2026

ZC Rubber Displays Mining Tyre Portfolio At Mining Indonesia 2026

ZC Rubber showcased an extensive range of mining tyre solutions at the recently concluded Mining Indonesia 2026, highlighting key sizes such as 27.00R49, 24.00R35, 29.5R25 and 12.00R24 across its brand portfolio. The display featured over 10 specialised products designed for rigid dump trucks, articulated dump trucks, wide-body mining dump trucks and haulage trucks used in surface mines, underground operations and transportation.

The company’s decades of mining sector experience, product quality reputation and deep understanding of diverse equipment and harsh operating conditions drew significant attention from industry professionals throughout the exhibition. A standout exhibit was a field-proven 29.5R25 TUL400 tyre, its tread nearly worn smooth after extensive service on an articulated dump truck at an Indonesian nickel mine. It had accumulated over 3,000 operating hours without any quality-related issues, with the mine operator reporting field performance comparable to leading international brands.

The booth also presented 14.00R25, 16.00R25 and 23.5-25 TBR and loader tyres produced by MTI, ZC Rubber’s Indonesian subsidiary. This growing range of locally manufactured products underscores the company’s ongoing localization efforts and its capacity to serve regional markets more efficiently.

As ZC Rubber continues expanding global production capabilities, it will further reinforce its speciality tyre portfolio and uphold rigorous quality standards to better serve customers worldwide. Through sustained innovation and international collaboration, the company remains dedicated to providing reliable, one-stop specialty tyre solutions for demanding applications.

Giti Tire Leverages ASEAN Hyundai Cup 2026 To Drive Fan Engagement Across Southeast Asia

Giti Tire Leverages ASEAN Hyundai Cup 2026 To Drive Fan Engagement Across Southeast Asia

Giti Tire deepened its engagement with football supporters across Southeast Asia by serving as an Official Supporter of the ASEAN Hyundai Cup 2026. The company brought its brand directly to fans through match-day activations staged in Vietnam, Thailand, Singapore and Malaysia, using the tournament as a platform to move beyond conventional sponsorship visibility.

Under the banner ‘Engineered for Every Journey’, Giti created stadium experiences that invited supporters to actively participate in the campaign. These included branded touchpoints, interactive fan activities and the Giti Match Day Photo Contest, all designed to channel the energy of Southeast Asian football into the brand’s promise. The strategy emphasised participation, user-generated content and shareable moments rather than passive logo exposure.

The tournament itself demonstrated the scale of regional football passion. Across 28 matches, including two play-offs, stadium attendance totalled 365,949. Digital reach proved equally significant, with ASEAN United FC’s social channels generating roughly 914.3 million video views, supported by country-specific content for Vietnam, Indonesia, Thailand and Malaysia. More than 11 million live views were recorded on ASEAN United FC’s YouTube and Facebook channels for audiences outside ASEAN, China and Korea. The final in Vietnam, where the host nation lifted the trophy, drew 37.6 million viewers on VTV6, including 32.7 million live.

For Giti, the combination of stadium attendance, digital engagement and broadcast reach offered multiple avenues to connect with football audiences. The campaign also linked football’s demands for confidence and performance under pressure with the reliability drivers expect from tires engineered for varied journeys and conditions. By pairing a major regional platform with locally relevant activations, Giti communicated its positioning in an environment already charged with passion and engagement.

Michelin Issues Autumn Motorcycle Tyre Guidance As Conditions Shift

Michelin Issues Autumn Motorcycle Tyre Guidance As Conditions Shift

Michelin has issued guidance for motorcyclists as autumn brings cooler starts and slicker roads, with the tyre maker urging riders to adapt both their machines and their habits to the shifting season. Sabrina Sabel, a product technician for motorcycle tyres at Michelin and a seasoned racing rider, outlined measures covering pressure checks, compound behaviour, tread design and off-season storage.

Falling temperatures and unpredictable surfaces alter how a bike responds, making the tyre’s rubber blend and groove pattern central to preserving grip and stability. According to Michelin, riders should verify tyre pressures on a regular basis and adhere strictly to the figures supplied by the motorcycle manufacturer, particularly before any extended journey.


Sabrina Sabel, Product Technician for motorcycle tyres at Michelin

Modern touring rubber is generally formulated to deliver dependable grip from the outset, so deliberately warming tyres is unnecessary for most riders in ordinary autumn conditions. Compounds rich in silica help a tyre generate traction quickly when temperatures drop while also aiding performance on wet asphalt. Sabel noted that she rides gently for the opening kilometres, letting the tyres warm evenly through smooth braking and acceleration with the bike held upright, avoiding undue stress on the rubber.

Cold grip refers to a tyre’s capacity to hold the road at lower temperatures, a quality shaped by its compound, which may combine silica with other ingredients to balance traction, longevity and wet-weather ability. Touring tyres typically cover a wide operating range, whereas sport tyres favour higher-temperature performance, meaning riders should consider their fitted rubber and temper their style accordingly on chilly days.

Wet conditions make tread design vital for keeping rubber in contact with the road. Grooves and channels clear water from the contact patch, so adequate tread depth matters as seasons shift. Michelin’s Road 6 employs Water-Evergrip Technology, whose progressively opening sipes maintain water evacuation as the tyre wears, supporting consistent wet performance. The M+S marking indicates mud and snow suitability, relevant for adventure riders in mountainous regions; the Anakee Adventure 2’s pattern displaces mud and water while aiding braking and cornering feedback. The best choice depends on the bike, riding style, routes and personal preference.

For those storing a motorcycle, tyre care continues after the riding season ends. Michelin advises checking pressures before storage, periodically shifting the bike to prevent prolonged pressure on one section, and keeping tyres in a cool, dry, well-ventilated place away from sunlight, UV light, heat and chemicals such as petrol and solvents. For extended storage, manufacturer guidance on pressures and positioning should always be followed.

ARLANXEO's Changzhou Facility Hits One-Million-Tonne EPDM Milestone

ARLANXEO's Changzhou Facility Hits One-Million-Tonne EPDM Milestone

ARLANXEO’s Changzhou EPDM facility in China has reached a cumulative production milestone of surpassing the one-million-tonne mark. The plant began operations in 2015 with a nameplate capacity of 160,000 metric tonnes per year and has steadily enhanced its manufacturing capabilities to serve evolving demand in the automotive, construction, infrastructure and industrial sectors.

The achievement stems from employee dedication and expertise, alongside the trust of customers and partners, and underscores ARLANXEO’s commitment to supplying high-quality Keltan EPDM solutions throughout China, Asia and globally. The company expressed appreciation to all contributors and said it looks forward to building on this foundation to create further value for customers and partners in the years ahead.