WRS 2021 Explores New Opportunities For Sustainable Growth

WRS 2021 Explores New Opportunities For Sustainable Growth

The WRS 2021, organised by IRSG (International Rubber Study Group) together with the Ministry of Agriculture and Rural Development of the Government of Côte d’Ivoire and co-hosted by the Association des Professionales du Caoutchou Naturelle de Côte d’Ivoire (APROMAC) the Fonds Interprofessionnel pour la Recherche et le Conseil Agricoles (FIRCA), was a prime opportunity for leaders, experts, government representatives and NGOs to discuss the current status of the rubber industry and explore the way forward to achieve sustainable and inclusive growth. This year’s WRS featured the very timely theme, ‘Facing the Future: Inclusiveness, Sustainability and Growth for the Next Normal’.

The WRS 2021 was officially opened by HE M. Jerome Patrick Achi, Prime Minister, Government of Côte d’Ivoire, in recognition of the important role that Africa can play as an emerging producer of natural rubber. The event has highlighted that the rubber economy could be a formidable engine for the continent, creating jobs and transforming its economic and social prospects, and providing opportunities for the youth and women – real key drivers of sustainable growth, development and peace. 

The WRS 2021 witnessed 29 eminent speakers from all parts of the world, about 200 participants directly linked to the virtual platform and significant public participation in Côte d’Ivoire, where stakeholders in the rubber sector interacted in person during the event.  

Innovative ideas and approaches emerged during the summit to address the new challenges that can change the global pattern of production and consumption in the rubber sector, market and policy discussions on new approaches in business and life to turn the crisis into an opportunity from the lessons learnt. Discussions around the decarbonisation commitment of governments justifying sustainable and secure supply chains for raw materials were focussed on supply chain collaboration, ensuring that raw material efficiency, performance and traceability are dealt with holistically.

An important debate took place on the impact of climate change on natural rubber systems, which has potential economic, environmental and social risks, identifying a set of policy recommendations that could facilitate the work of all stakeholders in the rubber value chain.

The latest IPCC report , published in August 2021, has highlighted that human activity is changing the climate in an unprecedented and sometimes irreversible way. Actions on the adaptation of natural rubber systems to climate changes are urgently needed and further investigations into the potential contribution of rubber to climate change mitigation.

Work-based on scientific knowledge is the precondition to identifying correct pathways to preserve and support the growth and prosperity of the natural rubber economy worldwide. In this field, IRSG has had a leading role thanks to the support of important R&D organisations such as CIFOR/FTA, IRRDB and CIRAD.

In his closing remarks, Salvatore Pinizzotto, Secretary-General IRSG, has pointed out that the main common point that emerged during the World Rubber Summit is the need to formulate policies and put into place people-centred actions. “If we look at the natural rubber sector alone, it sustains 40 million people with their families around the globe with a supply chain generating more than USD 300 billion. Furthermore, about 90 percent of the total world natural rubber production is sourced by smallholders. 

“To build an inclusive and sustainable rubber community, we need to work at local, national and international level – there is not a ‘one-size-fits-all solution – putting in place innovative forms of cooperation across national borders and a variety of actors – governments, business, academia and civil society. Reduce poverty-establishing mechanisms that could provide  smallholders with an adequate income level, implement an effective technology transfer on the field and support education and training among farmers, especially young people and women. These are some of the policies needed to implement sustainability. Leveraging digital technology in farming and green finance options encouraging climate change adaptation are other key policies to assure emission reduction and social inclusion."

 In closing the World Rubber Summit 2021, the Honourable KobenanKouassiAdjourmani, Minister of Agriculture and Rural Development, Government of Côte d’Ivoire, has strongly stated that Africa is completely committed to implementing sustainability practices in the rubber sector, making sure that all the rubber value chain is equitable, profitable and transparent.  

"Sustainability and circular economy are two aspects that we need to keep high on the agenda of all stakeholders in the rubber economy. We need to make sure that both natural and synthetic rubber sectors comply with the adopted 2030 Agenda for Sustainable Development." (TT)

Hankook Tire Participates In King Of The Hammers 2026

Hankook Tire Participates In King Of The Hammers 2026

Demonstrating its advanced SUV tyre technology to North American customers, Hankook Tire took part in the prestigious King of the Hammers off-road race in California’s Johnson Valley on 6 February. This gruelling event, which challenges drivers across desert, rock and mud, is a major North American motorsport spectacle, annually drawing over 500 teams, 80,000 spectators and millions of online viewers.

For the competition, Hankook equipped the vehicles of drivers Joel Dulac, Justin Dulac and Jacob Pacheco with its extreme-terrain Dynapro MT2 tyre. This model is engineered to provide exceptional traction, grip and durability on severe off-road surfaces. Its specialised tread pattern enhances performance on mud and gravel, while a robust V-shaped sidewall design offers protection against sharp rocks and obstacles. The tread block design also ensures stable control and comfort across both on- and off-road environments.

The Dynapro series represents SUV tire technology already validated in major North American motorsports. At last year's King of the Hammers, drivers Dulac and Pacheco achieved outstanding results using the Dynapro MT2, and at the 2024 Antigo Off-Road National, Michael Funk earned a podium finish with Dynapro tyres. Beyond performance, the tyre’s innovative design has been globally recognised, winning a Red Dot Design Award in 2020.

Hankook Tire is actively strengthening its North American market presence through innovation and its premium unified brand. Beyond sponsoring teams at events like King of the Hammers, the company engages customers at major automotive exhibitions such as the SEMA Show and Overland Expo. It further amplifies its technology-driven brand image through partnerships in sports and entertainment, including its role as an Official Tire Partner and Founding Partner of the US-based Tomorrow Golf League (TGL) presented by SoFi.

Looking forward, Hankook intends to solidify its global market leadership by leveraging performance data from its involvement in over 70 motorsports events worldwide, such as the ABB FIA Formula E World Championship and the FIA World Rally Championship. This strategic use of real-world racing insights will advance the development of its core ultra-high-performance tire technologies.

Linglong Tire Hosts Chelsea FC Fan Event In Chongqing

Linglong Tire Hosts Chelsea FC Fan Event In Chongqing

Linglong Tire hosted its second Chinese fan event with Chelsea Football Club early this year in Chongqing, reinforcing its role as the club’s global tyre partner. The gathering attracted a wide range of guests, partners and media, who joined Chelsea icon Gianfranco Zola for an engaging experience. Located in central China, roughly 1,500 kilometres west of Shanghai, Chongqing is a dynamic metropolis of 32 million people and a vital commercial hub, reflecting the progressive spirit both Linglong Tire and Chelsea embody.

Linglong Tire’s Vice President, Guo Kuntao, inaugurated the event by reviewing key milestones of the partnership, established in 2024. He emphasised the natural alignment between the two brands, noting shared commitments to innovation, excellence and high-quality standards. Attendees then enjoyed various interactive opportunities, such as taking digital photos with virtual backgrounds featuring Chelsea stars and Stamford Bridge, collecting autographs from Zola and participating in digital football matches. Throughout the event, Linglong highlighted its newest tyre products, underscoring that safety and quality remain central to its development philosophy.

The celebration culminated in a public viewing of Chelsea’s Premier League match against Brentford, where fans united in song and cheered the team’s comfortable 2-0 home victory. By organising ‘The Famous CFC’ event in Chongqing, Linglong Tire not only showcased its international brand strength but also deepened its influence in the Chinese market, creating lasting impressions among fans and potential customers. Moving forward, the company plans to expand such activations to additional cities across China, further energizing its sports marketing initiatives and supporting the growth of football culture nationwide.

Zola said, "It is an honour for me to represent Chelsea Football Club at the Linglong Tire event today. This collaboration reflects Chelsea's commitment to fans worldwide, particularly in strengthening relationships with the passionate fan community in China. Many thanks to Linglong Tire for supporting the club. I hope everyone has a wonderful time in Chongqing."

Kuntao said, "We take this opportunity to sincerely thank the fans for their love for Chelsea and their trust in Linglong Tire. In the future, we will continue our efforts to strengthen the passion and joy of football through further events."

Nokian Tyres Launches Fan Contest For 2026 IIHF Ice Hockey World Championship

Nokian Tyres Launches Fan Contest For 2026 IIHF Ice Hockey World Championship

Nokian Tyres has launched its ‘Carve the Corners’ contest, offering hockey fans in United States and Canada a chance to win a trip to the 2026 IIHF Ice Hockey World Championship. The promotion runs from 6 February to 20 March. Entrants can visit a dedicated page on the company’s website for their opportunity to win an all-expenses-paid experience. This includes airfare, lodging and tickets to the semifinal games in Zurich, Switzerland, on 30 May. One winner will be randomly selected from each country, each receiving a trip for themselves and a guest.

The tournament itself, for which Nokian Tyres is an Official Sponsor for a two-year period, takes place from 15 to 31 May. It is the world’s largest annual winter sports event, featuring 64 games where 16 top national teams compete for the World Champion title, captivating millions of viewers. Beyond the grand prize, the contest page allows participants to predict the tournament’s overall winner and leading scorer, and also provides information on Nokian Tyres products.

The company is promoting the campaign extensively. Efforts include social media outreach on platforms like Facebook, Instagram, TikTok and Threads, where followers can find competition updates, driving tips and hockey-related content. Nokian Tyres is also working with its network of tyre dealers and hockey media across both countries to raise awareness. This broader campaign involves dealer showrooms, podcast discussions and various grassroots channels. Additionally, a separate contest is available exclusively for tyre dealers, offering them a chance to win tickets to the championship, promoted through the company’s dedicated dealer communications.

MRF Posts 15% Rise In Third-Quarter Income; Profit More Than Doubles

MRF Posts 15% Rise In Third-Quarter Income; Profit More Than Doubles

MRF Limited reported a 15 per cent rise in consolidated total income for the third quarter ended 31 December 2025, supported by stronger demand across original equipment and replacement segments.

Total income rose to INR 81.75bn, compared with INR 70.99bn in the corresponding quarter a year earlier. Consolidated profit before tax increased to INR 9.17bn, up from INR 4.24bn a year earlier, after providing for an exceptional item of INR 0.77bn related to the new Labour Code.

Provision for tax during the quarter stood at INR 2.25bn. Consolidated net profit more than doubled to INR 6.92bn, compared with INR 3.15bn in the corresponding quarter of the previous year.

The company said both original equipment and replacement sales were robust during the quarter, aided by higher demand following the reduction in goods and services tax rates. Rural demand also improved, supported by good and widespread monsoons.

MRF said demand momentum from lower GST rates was expected to continue into the fourth quarter. Original equipment manufacturers were also expected to raise production levels, driven by higher anticipated sales and lower channel inventories.

The company said increased government spending on infrastructure, announced in the Union Budget, was positive for commercial vehicles and, in turn, the tyre industry. It also noted that trade agreements under discussion with several countries, including the European Union and the United States, could create export opportunities in the future.

The board of directors declared a second interim dividend of INR 3 per share, representing 30 per cent on the face value of INR 10, for the financial year ending 31 March 2026.