The WRS 2021, organised by IRSG (International Rubber Study Group) together with the Ministry of Agriculture and Rural Development of the Government of Côte d’Ivoire and co-hosted by the Association des Professionales du Caoutchou Naturelle de Côte d’Ivoire (APROMAC) the Fonds Interprofessionnel pour la Recherche et le Conseil Agricoles (FIRCA), was a prime opportunity for leaders, experts, government representatives and NGOs to discuss the current status of the rubber industry and explore the way forward to achieve sustainable and inclusive growth. This year’s WRS featured the very timely theme, ‘Facing the Future: Inclusiveness, Sustainability and Growth for the Next Normal’.

The WRS 2021 was officially opened by HE M. Jerome Patrick Achi, Prime Minister, Government of Côte d’Ivoire, in recognition of the important role that Africa can play as an emerging producer of natural rubber. The event has highlighted that the rubber economy could be a formidable engine for the continent, creating jobs and transforming its economic and social prospects, and providing opportunities for the youth and women – real key drivers of sustainable growth, development and peace. 

The WRS 2021 witnessed 29 eminent speakers from all parts of the world, about 200 participants directly linked to the virtual platform and significant public participation in Côte d’Ivoire, where stakeholders in the rubber sector interacted in person during the event.  

Innovative ideas and approaches emerged during the summit to address the new challenges that can change the global pattern of production and consumption in the rubber sector, market and policy discussions on new approaches in business and life to turn the crisis into an opportunity from the lessons learnt. Discussions around the decarbonisation commitment of governments justifying sustainable and secure supply chains for raw materials were focussed on supply chain collaboration, ensuring that raw material efficiency, performance and traceability are dealt with holistically.

An important debate took place on the impact of climate change on natural rubber systems, which has potential economic, environmental and social risks, identifying a set of policy recommendations that could facilitate the work of all stakeholders in the rubber value chain.

The latest IPCC report , published in August 2021, has highlighted that human activity is changing the climate in an unprecedented and sometimes irreversible way. Actions on the adaptation of natural rubber systems to climate changes are urgently needed and further investigations into the potential contribution of rubber to climate change mitigation.

Work-based on scientific knowledge is the precondition to identifying correct pathways to preserve and support the growth and prosperity of the natural rubber economy worldwide. In this field, IRSG has had a leading role thanks to the support of important R&D organisations such as CIFOR/FTA, IRRDB and CIRAD.

In his closing remarks, Salvatore Pinizzotto, Secretary-General IRSG, has pointed out that the main common point that emerged during the World Rubber Summit is the need to formulate policies and put into place people-centred actions. “If we look at the natural rubber sector alone, it sustains 40 million people with their families around the globe with a supply chain generating more than USD 300 billion. Furthermore, about 90 percent of the total world natural rubber production is sourced by smallholders. 

“To build an inclusive and sustainable rubber community, we need to work at local, national and international level – there is not a ‘one-size-fits-all solution – putting in place innovative forms of cooperation across national borders and a variety of actors – governments, business, academia and civil society. Reduce poverty-establishing mechanisms that could provide  smallholders with an adequate income level, implement an effective technology transfer on the field and support education and training among farmers, especially young people and women. These are some of the policies needed to implement sustainability. Leveraging digital technology in farming and green finance options encouraging climate change adaptation are other key policies to assure emission reduction and social inclusion."

 In closing the World Rubber Summit 2021, the Honourable KobenanKouassiAdjourmani, Minister of Agriculture and Rural Development, Government of Côte d’Ivoire, has strongly stated that Africa is completely committed to implementing sustainability practices in the rubber sector, making sure that all the rubber value chain is equitable, profitable and transparent.  

"Sustainability and circular economy are two aspects that we need to keep high on the agenda of all stakeholders in the rubber economy. We need to make sure that both natural and synthetic rubber sectors comply with the adopted 2030 Agenda for Sustainable Development." (TT)

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Ironman Tires, a brand owned by Hercules Tire and Rubber Company (HTR), a wholly owned subsidiary of American Tire Distributors, has unveiled the All Country HT 4S, marking the brand's entry into the all-weather highway terrain segment. Engineered for daily drivers, this new model delivers reliable traction throughout the year, improved ride comfort and consistent performance in diverse conditions. It represents an expansion of the established All Country family, now offering a highway-focused option that integrates sophisticated tread architecture and advanced material science.

A key distinction of the All Country HT 4S is its Three-Peak Mountain Snowflake certification, achieved through a specialised all-weather compound without sacrificing longevity or value. The tyre’s intricate tread pattern, developed using advanced modelling, enhances wet road handling and braking while contributing to a smoother ride. Its construction is tuned to sharpen steering response and minimise road noise thanks to a carefully arranged tread block design and simulated pitch sequencing that reduces vibration at higher speeds.

The tyre's capability is supported by four wide circumferential grooves and 3D siping, which work together to expel water and provide grip on snow and ice. Built for both daily commutes and long-distance travel, the HT 4S aims to balance comfort with all-season security. Initially launching in 27 sizes, with a total of 46 planned, it carries a 600 UTQG rating, indicating a focus on treadwear. Ironman backs the model with a comprehensive protection plan that includes a 60-month policy against defects, road hazard coverage and a 55,000-mile (approximately 88,513 km) warranty, reinforcing its commitment to dependable and affordable products.

Keith Calcagno, Chief Strategy Officer, Proprietary Brands, American Tire Distributors, said, “The All Country HT 4S brings all-weather confidence to the highway terrain segment. These tyres are designed for drivers who want a quiet, comfortable ride with dependable traction in rain and snow – all at a value they can trust.”

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Firestone AG, a division of Bridgestone Americas, has broadened its Maxi Traction and Radial Deep Tread 23° tyre portfolios with new sizes engineered specifically for the latest generation of John Deere tractors. The expanded lineup was introduced at the Commodity Classic 2026 show, reflecting a parallel development process with John Deere’s recent machinery innovations, which assures growers of reliable performance from a trusted tyre brand. Now included in the RCI Group 50, the range features the flagship VF480/95R54 size, a 90-inch-tall tyre with a load capacity of 16,100 pounds (approximately 7,302 kg).

Engineered for superior ground contact, the Radial Deep Tread 23° ensures steady traction through optimised lug-to-soil interaction. In contrast, the Maxi Traction tyre, frequently used on front axles, delivers extended tread life and increased load potential. For certain sizes, Very High Flexion technology is offered, enabling farmers to operate at lower inflation pressures. This expands the tyre's footprint, boosts traction and plays a vital role in reducing harmful soil compaction. Availability for these new sizes is scheduled to begin 1 May 2026.

Bill Durivage, Senior Agricultural Product Strategy Manager, Firestone Ag, said, “This expansion takes our most established row crop fitment and carries it forward. By strengthening load capacity and incorporating our VF technology, we’re ensuring the tyres continue to support the performance, efficiency and soil management expectations of today’s tractors.”

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Superteam Wheels, a prominent Chinese manufacturer of carbon fibre bicycle wheelsets, has entered into a significant three-year strategic alliance with GCN Italia, the Italian arm of the internationally acclaimed cycling media outlet, Global Cycling Network (GCN). This initiative follows the brand's successful partnerships with GCN's French and Spanish channels established in 2025. By now collaborating with all three major GCN platforms serving France, Spain and Italy, Superteam Wheels is strategically reinforcing its presence within core European markets. This concerted effort represents a vital step in the company's broader plan to deepen its global footprint, particularly across Southern Europe.

Under the terms of this new partnership, Superteam Wheels intends to capitalise on GCN Italia's substantial regional influence across leading global social media networks such as YouTube, Facebook, Twitter and Instagram. The collaboration will drive comprehensive brand promotion and the development of co-created content tailored specifically for these platforms. The joint initiatives will focus on producing a diverse array of original material, which is set to include professional assessments of carbon fibre wheelsets designed for road and gravel cycling, authentic local riding experiences and thorough explorations of fundamental carbon fibre technologies.

The content strategy is designed to resonate with the unique perspectives and interests of Italian cycling enthusiasts, effectively demonstrating the technological expertise and intrinsic value of Superteam products. Ultimately, the partnership aims to not only bolster the brand's connection with this key audience but also to further ignite the passion for cycling among enthusiasts both within Southern Europe and across the global community.

Chris Zeng, Overseas Business Manager, Superteam Wheels, said, "Italy is the heart of global cycling, with profound heritage and discerning enthusiasts. GCN Italia is our key bridge to connect Superteam's Chinese carbon fibre expertise with local riders. Building on our 2025 partnerships with GCN France and Spain, this collaboration further strengthens our presence across Europe. We are committed to delivering high-performance, cost-effective wheelsets, enabling more cyclists to experience the exceptional performance of our carbon fibre technology and become part of the European cycling story.”

Dario Esposito, Business Director International, GCN Italia, said, "I hope this solution is appreciated by both parties and that we can expand our valuable partnership to GCN Italia.”

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Kumho Tire USA is set to intensify its commitment to the SUV and truck market by taking a prominent role in a series of off-road events throughout 2026. Following its successful appearances in 2024 and 2025, the company plans to use these gatherings as a platform to boost brand visibility, demonstrate the capabilities of its specialised Road Venture tyre line and forge stronger connections with off-road enthusiasts.

This strategy reflects a focused effort to engage with the growing community of SUV and truck owners. By participating directly in these enthusiast-driven events, the company creates a valuable opportunity to present its products firsthand. This approach allows Kumho to reinforce its standing as a premium alternative that balances exceptional quality and performance with affordability.

The 2026 tour is scheduled to commence at the Overland Expo SoCal in March. A newly designed 80-foot marketing truck and trailer will be the centrepiece of Kumho’s presence at various stops along the tour. This mobile exhibit will offer interactive displays, distribute branded merchandise and prominently feature the Road Venture lineup, which includes the RT, AT52 and MT71 models. Engineered for challenging terrain, this tyre series is recognised for its robustness, reliable performance and comprehensive warranty. Attendees will also have the chance to speak with company ambassadors on-site, who can provide personalised guidance to help drivers select the most suitable Road Venture tyre for their specific vehicle and driving needs.

Kumho Tire’s full 2026 off-road event schedule is listed below:

• Overland Expo SoCal: 14–15 March, Costa Mesa, Calif.
• Jeep Beach: 17–26 April, Daytona Beach, Fla.
• Overland Expo West: 15–17 May, Flagstaff, Ariz.
• Overland Expo PNW: 26–28 June, Redmond, Ore.
• New Jersey Jeep Invasion: 10–12 July, Wildwood, N.J.
• New Jersey Bronco Invasion: 17–19 July, Wildwood, N.J.
• The Smoky Mountain Bronco Stampede: 14–16 August, Pigeon Forge, Tenn.
• The Smoky Mountain Invasion: 20–22 August, Pigeon Forge, Tenn.
• Off-Road Expo: 3–4 October, Costa Mesa, Calif.

Ed Cho, CEO, Kumho Tire USA, said, "We are incredibly excited to bring our dedicated Road Venture product line directly to off-road enthusiasts at major events like Overland Expo and Jeep Beach in 2026. Building on our initial involvement since 2024, this year's expanded presence demonstrates our commitment to the segment and marks a significant milestone in Kumho Tire's strategy to strengthen connections with SUV and truck consumers."

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