WRS 2021 Explores New Opportunities For Sustainable Growth

WRS 2021 Explores New Opportunities For Sustainable Growth

The WRS 2021, organised by IRSG (International Rubber Study Group) together with the Ministry of Agriculture and Rural Development of the Government of Côte d’Ivoire and co-hosted by the Association des Professionales du Caoutchou Naturelle de Côte d’Ivoire (APROMAC) the Fonds Interprofessionnel pour la Recherche et le Conseil Agricoles (FIRCA), was a prime opportunity for leaders, experts, government representatives and NGOs to discuss the current status of the rubber industry and explore the way forward to achieve sustainable and inclusive growth. This year’s WRS featured the very timely theme, ‘Facing the Future: Inclusiveness, Sustainability and Growth for the Next Normal’.

The WRS 2021 was officially opened by HE M. Jerome Patrick Achi, Prime Minister, Government of Côte d’Ivoire, in recognition of the important role that Africa can play as an emerging producer of natural rubber. The event has highlighted that the rubber economy could be a formidable engine for the continent, creating jobs and transforming its economic and social prospects, and providing opportunities for the youth and women – real key drivers of sustainable growth, development and peace. 

The WRS 2021 witnessed 29 eminent speakers from all parts of the world, about 200 participants directly linked to the virtual platform and significant public participation in Côte d’Ivoire, where stakeholders in the rubber sector interacted in person during the event.  

Innovative ideas and approaches emerged during the summit to address the new challenges that can change the global pattern of production and consumption in the rubber sector, market and policy discussions on new approaches in business and life to turn the crisis into an opportunity from the lessons learnt. Discussions around the decarbonisation commitment of governments justifying sustainable and secure supply chains for raw materials were focussed on supply chain collaboration, ensuring that raw material efficiency, performance and traceability are dealt with holistically.

An important debate took place on the impact of climate change on natural rubber systems, which has potential economic, environmental and social risks, identifying a set of policy recommendations that could facilitate the work of all stakeholders in the rubber value chain.

The latest IPCC report , published in August 2021, has highlighted that human activity is changing the climate in an unprecedented and sometimes irreversible way. Actions on the adaptation of natural rubber systems to climate changes are urgently needed and further investigations into the potential contribution of rubber to climate change mitigation.

Work-based on scientific knowledge is the precondition to identifying correct pathways to preserve and support the growth and prosperity of the natural rubber economy worldwide. In this field, IRSG has had a leading role thanks to the support of important R&D organisations such as CIFOR/FTA, IRRDB and CIRAD.

In his closing remarks, Salvatore Pinizzotto, Secretary-General IRSG, has pointed out that the main common point that emerged during the World Rubber Summit is the need to formulate policies and put into place people-centred actions. “If we look at the natural rubber sector alone, it sustains 40 million people with their families around the globe with a supply chain generating more than USD 300 billion. Furthermore, about 90 percent of the total world natural rubber production is sourced by smallholders. 

“To build an inclusive and sustainable rubber community, we need to work at local, national and international level – there is not a ‘one-size-fits-all solution – putting in place innovative forms of cooperation across national borders and a variety of actors – governments, business, academia and civil society. Reduce poverty-establishing mechanisms that could provide  smallholders with an adequate income level, implement an effective technology transfer on the field and support education and training among farmers, especially young people and women. These are some of the policies needed to implement sustainability. Leveraging digital technology in farming and green finance options encouraging climate change adaptation are other key policies to assure emission reduction and social inclusion."

 In closing the World Rubber Summit 2021, the Honourable KobenanKouassiAdjourmani, Minister of Agriculture and Rural Development, Government of Côte d’Ivoire, has strongly stated that Africa is completely committed to implementing sustainability practices in the rubber sector, making sure that all the rubber value chain is equitable, profitable and transparent.  

"Sustainability and circular economy are two aspects that we need to keep high on the agenda of all stakeholders in the rubber economy. We need to make sure that both natural and synthetic rubber sectors comply with the adopted 2030 Agenda for Sustainable Development." (TT)

Prinx To Play Lead Role In Garrett Truck Sport Partnership From 2026 Season Onwards

Prinx To Play Lead Role In Garrett Truck Sport Partnership From 2026 Season Onwards

Prinx has announced an evolution in its enduring partnership with Garrett Truck Sport, marking a new chapter in their collaboration from the 2026 season onwards. The tyre manufacturer will assume lead brand status within the team’s motorsport programme, bringing a sharper brand focus and renewed drive to the initiative. This strategic shift is intended to strengthen the programme’s identity both on and off the track while elevating visibility for the Prinx brand and reinforcing the technical commitment that underpins the project. It also ensures closer integration between motorsport activities and the company’s wider commercial objectives across Europe.

The decision follows a strategic meeting in London, where Prinx representatives and the Garrett Truck Sport management team reviewed the 2025 season and aligned on the future direction. Driver Luke Garrett also took part in the discussions, which centred on creative alignment and the expression of the partnership throughout the 2026 season – from trackside presence to broader communications. With Prinx now taking the lead, the partnership aligns closely with the brand’s expanding footprint in the European commercial tyre sector and the ongoing rollout of its Truck and Bus range.

While Prinx assumes the flagship role, the wider brand portfolio remains integral to the programme. Austone Tires, Fortune Tires and Chengshan Tires continue to operate under the group’s unified motorsport platform, ensuring clarity and consistency for partners across Europe. From a commercial standpoint, the transition strengthens Prinx’s position in the European market.

Beyond track visibility, the partnership serves as a platform for genuine connection. Throughout the 2026 European Truck Racing Championship, Prinx will host selected partners and guests through a tailored hospitality programme at major events, fostering shared experiences and deeper collaboration within an authentic motorsport setting.

Ari Salah, Marketing Manager, Prinx, said, “This is a great opportunity for the PRINX brand to gain greater visibility and bring our portfolio into the spotlight. We are looking forward to the upcoming events and are pleased to share this journey with our partners. Updated Prinx flagship branding and livery will be revealed ahead of the 2026 season.”

Adrian Costache, Commercial Director, Prinx, said, “Taking the lead brand role allows us to focus the partnership more clearly on our commercial priorities in Europe and to support our partners with a strong, consistent presence throughout the season.”

Enviro’s Company Reorganisation Application Gets District Court Approval

Enviro’s Company Reorganisation Application Gets District Court Approval

Scandinavian Enviro Systems (Enviro) has received court approval to initiate a formal company reorganisation process. The Gothenburg District Court granted the application submitted by the company on 26 February 2026, with the procedure applying specifically to the parent entity. This type of restructuring is initially granted for three-month intervals, with the first period now commencing. Johan Sölveland from Ackordscentralen has been appointed to oversee the process as reorganisation administrator.

The decision to seek this legal protection was driven by acute liquidity challenges. A primary factor was the financial strain from unfavourable contractual agreements tied to the Infiniteria joint venture. Additionally, costs stemming from disputes related to a domestic plant project, combined with ongoing arbitration proceedings, have hindered the company’s ability to attract new financing. Compounding these issues, the operational facility in Åsensbruk has not been generating sufficient cash flow to offset these pressures.

Through the reorganisation, the company aims to create necessary breathing room to negotiate with creditors and develop a sustainable long-term financial framework. Management is actively engaged in discussions with both suppliers and customers to maintain normal business operations throughout this period. A detailed plan outlining the proposed structural changes to the business will be presented in due course.

The board has confirmed that current liquidity is adequate to sustain operations for the initial three-month phase of the reorganisation. Efforts are underway to arrange additional funding within this timeframe, with the objective of presenting a fully financed restructuring plan that ensures the continuity of the business.

Mitas Launches TERRAGUARD VF Radial Tyre For Modern Agricultural Demands

Mitas Launches TERRAGUARD VF Radial Tyre For Modern Agricultural Demands

Mitas has launched TERRAGUARD, a new generation of VF implement radial tyre, at the Commodity Classic in San Antonio, Texas, held from 25 to 27 February. This latest addition to the Mitas portfolio addresses the pressing demands of contemporary agriculture, including the need to accommodate larger, heavier implements, improve operational efficiency and prioritise soil health.

Engineered for high-capacity applications, TERRAGUARD is designed to bear significant loads while operating at reduced inflation pressures. This allows the tyre to conform to ground contours, ensuring stable handling, a consistent footprint and reliable performance across uneven terrain during both fieldwork and road transport. The tyre’s square shoulder design maximises the contact patch to boost stability, while reinforced sidewalls improve lateral stability, especially when traveling on roads.

A key attribute of the TERRAGUARD is its focus on efficiency. Its advanced VF radial construction and optimised tread geometry lower rolling resistance, facilitating smoother operation and better energy conservation. Furthermore, the tyre’s ability to spread weight evenly over a larger surface area reduces soil compaction, preserving soil structure and enhancing productivity during extended work periods.

The distinctive sawtooth tread pattern complements this by balancing rolling efficiency with controlled traction, minimising vibration and ensuring dependable performance across diverse cultivation tasks and conditions. By integrating high load capacity, operational efficiency and soil protection into one solution, the Mitas TERRAGUARD meets the needs of modern farming. Initially available in sizes VF 280/70R15 TL IMP 140D and VF 295/75R22.5 TL IMP 158D, the range is set to expand with additional sizes in the future.

Roberta D’Agnano, Marketing Director MItas at Yokohama TWS, said, “Modern agricultural operations require implement tyres that do more than simply carry weight. With TERRAGUARD, we combined advanced VF technology with an innovative tread design that actively supports efficiency and soil protection, helping farmers boost productivity in demanding applications. Presenting this product for the first time at Commodity Classic is especially meaningful for us, as the US market is at the forefront of large-scale, high-load farming applications. TERRAGUARD has been developed to meet the specific demands of American farmers, making this event the ideal platform for its global debut.”

SABIC To Supply Carbon Black To PIF-Pirelli Tyre Plant In Saudi Arabia

A landmark supply agreement was formalised at the PIF Private Sector Forum 2026 in Riyadh to advance local manufacturing in the Kingdom of Saudi Arabia. Saudi Basic Industries Corporation (SABIC) will provide polybutadiene rubber and carbon black to a joint venture established by the Public Investment Fund (PIF) and Pirelli. This partnership will supply the raw materials necessary to produce three and a half million tyres annually at a facility within the King Salman Automotive Cluster at King Abdullah Economic City.

This initiative marks a significant step for the NUSANED localisation programme by enhancing domestic content and establishing a comprehensive tyre production value chain within Saudi Arabia. The agreement is unprecedented as it enables the complete manufacturing of car tyres locally. It will result in the creation of a bespoke Saudi tyre brand specifically designed for passenger vehicles and regional car manufacturers, operating alongside the production of Pirelli-branded tyres.

The PIF Private Sector Forum serves as a vital platform connecting PIF-related companies, government entities and private firms to cultivate new partnerships. The event plays a crucial role in enabling the private sector to drive transformative projects. It facilitates the exploration of high-potential opportunities that support business expansion and contribute to shaping the nation's economic future, in direct alignment with the objectives of Saudi Vision 2030.