WRS 2021 Explores New Opportunities For Sustainable Growth

WRS 2021 Explores New Opportunities For Sustainable Growth

The WRS 2021, organised by IRSG (International Rubber Study Group) together with the Ministry of Agriculture and Rural Development of the Government of Côte d’Ivoire and co-hosted by the Association des Professionales du Caoutchou Naturelle de Côte d’Ivoire (APROMAC) the Fonds Interprofessionnel pour la Recherche et le Conseil Agricoles (FIRCA), was a prime opportunity for leaders, experts, government representatives and NGOs to discuss the current status of the rubber industry and explore the way forward to achieve sustainable and inclusive growth. This year’s WRS featured the very timely theme, ‘Facing the Future: Inclusiveness, Sustainability and Growth for the Next Normal’.

The WRS 2021 was officially opened by HE M. Jerome Patrick Achi, Prime Minister, Government of Côte d’Ivoire, in recognition of the important role that Africa can play as an emerging producer of natural rubber. The event has highlighted that the rubber economy could be a formidable engine for the continent, creating jobs and transforming its economic and social prospects, and providing opportunities for the youth and women – real key drivers of sustainable growth, development and peace. 

The WRS 2021 witnessed 29 eminent speakers from all parts of the world, about 200 participants directly linked to the virtual platform and significant public participation in Côte d’Ivoire, where stakeholders in the rubber sector interacted in person during the event.  

Innovative ideas and approaches emerged during the summit to address the new challenges that can change the global pattern of production and consumption in the rubber sector, market and policy discussions on new approaches in business and life to turn the crisis into an opportunity from the lessons learnt. Discussions around the decarbonisation commitment of governments justifying sustainable and secure supply chains for raw materials were focussed on supply chain collaboration, ensuring that raw material efficiency, performance and traceability are dealt with holistically.

An important debate took place on the impact of climate change on natural rubber systems, which has potential economic, environmental and social risks, identifying a set of policy recommendations that could facilitate the work of all stakeholders in the rubber value chain.

The latest IPCC report , published in August 2021, has highlighted that human activity is changing the climate in an unprecedented and sometimes irreversible way. Actions on the adaptation of natural rubber systems to climate changes are urgently needed and further investigations into the potential contribution of rubber to climate change mitigation.

Work-based on scientific knowledge is the precondition to identifying correct pathways to preserve and support the growth and prosperity of the natural rubber economy worldwide. In this field, IRSG has had a leading role thanks to the support of important R&D organisations such as CIFOR/FTA, IRRDB and CIRAD.

In his closing remarks, Salvatore Pinizzotto, Secretary-General IRSG, has pointed out that the main common point that emerged during the World Rubber Summit is the need to formulate policies and put into place people-centred actions. “If we look at the natural rubber sector alone, it sustains 40 million people with their families around the globe with a supply chain generating more than USD 300 billion. Furthermore, about 90 percent of the total world natural rubber production is sourced by smallholders. 

“To build an inclusive and sustainable rubber community, we need to work at local, national and international level – there is not a ‘one-size-fits-all solution – putting in place innovative forms of cooperation across national borders and a variety of actors – governments, business, academia and civil society. Reduce poverty-establishing mechanisms that could provide  smallholders with an adequate income level, implement an effective technology transfer on the field and support education and training among farmers, especially young people and women. These are some of the policies needed to implement sustainability. Leveraging digital technology in farming and green finance options encouraging climate change adaptation are other key policies to assure emission reduction and social inclusion."

 In closing the World Rubber Summit 2021, the Honourable KobenanKouassiAdjourmani, Minister of Agriculture and Rural Development, Government of Côte d’Ivoire, has strongly stated that Africa is completely committed to implementing sustainability practices in the rubber sector, making sure that all the rubber value chain is equitable, profitable and transparent.  

"Sustainability and circular economy are two aspects that we need to keep high on the agenda of all stakeholders in the rubber economy. We need to make sure that both natural and synthetic rubber sectors comply with the adopted 2030 Agenda for Sustainable Development." (TT)

AZuR And Partners Drive Digital Product Passport Dialogue At NRW Forum

AZuR And Partners Drive Digital Product Passport Dialogue At NRW Forum

AZuR participated as a cooperation partner for the tyre material flow at the conference ‘NRW can do DPP!’ held on 16 June 2026 at the Bottrop campus of Ruhr West University of Applied Sciences. Approximately 150 participants from industry, academia, associations and politics convened to exchange knowledge and discuss implementation strategies for the Digital Product Passport.

The strategic significance of the Digital Product Passport for North Rhine-Westphalia was underscored by Susanne Hagenkort-Rieger from the state's Ministry of Economic Affairs. She articulated that the circular economy has become a pivotal competitive factor for regional value creation and resource sovereignty, with digitalisation serving as the essential catalyst for unlocking efficiency potential.

European Commission Policy Officer Franziska Zibold detailed the DPP's role within the broader EU sustainability strategy and forthcoming regulatory obligations via live video. Thomas L Rödding of the CEN-CENELEC standardisation committee subsequently emphasised that standardised data structures and interoperable systems are fundamental to successful implementation.

Yorick Lowin of the German Federal Association of Tire Dealers presented the DPP's application in the tyre circular economy. Tyres were identified as an ideal use case due to their material complexity and diverse recycling streams. The digital passport can optimise used tyre sorting, streamline retreadable casing selection and support recycling by making manufacturer and production data accessible.

Lowin also raised concerns regarding data sovereignty and integration challenges for small and medium-sized enterprises, calling for neutral platforms accessible to all market players. For AZuR, the conference reaffirmed the DPP's importance for prolonging tyre lifecycles, enhancing recycling transparency and driving resource efficiency and climate protection across Europe.

Cooper Tires Expands All-Season Portfolio With EV-Ready Offerings Across EMEA

Cooper Tires Expands All-Season Portfolio With EV-Ready Offerings Across EMEA

Cooper Tires is strategically reinforcing its all-season tyre portfolio across passenger cars, sport utility vehicles and light commercial vehicles to meet the growing demand for versatile, year-round driving solutions. This expansion addresses the practical needs of drivers who encounter fluctuating road and weather conditions throughout the year.

Leveraging over a century of tyre manufacturing expertise, the company has broadened its all-season range to deliver reliable, balanced performance and durability tailored for real-world driving across the EMEA region. The enhanced product line now achieves an 89 percent market coverage rate for key European vehicles, ensuring a wide array of suitable options for customers.

The comprehensive portfolio includes the Cooper All-Season for cars and SUVs and the Cooper All-Season Van for light trucks. Both ranges carry the 3PMSF symbol, signifying certified winter capability. The passenger car and SUV line incorporates 3D blading technology for effective braking, an optimised footprint for even wear and extended tread life and a robust carcass for stable handling. This range comprises 84 SKUs, spanning sizes from 14 to 20 inches, and is engineered to be electric vehicle ready.

Specifically developed for commercial use, the Cooper All-Season Van emphasises strength, high mileage and reliability for daily fleet operations. Its deep treads and high-density siping enhance all-season braking, while a reinforced casing supports heavy payloads and demanding work environments. This van-specific line includes 18 SKUs, covering 15- to 17-inch diameters, and is also EV-ready. This strategic investment underscores Cooper Tires’ commitment to delivering its characteristic toughness and straightforward dependability through a versatile all-season offering in the region.

Ben Glesener, Senior Technology Director Product Development Consumer EMEA, said, “Cooper is focused on doing what really matters for drivers – delivering dependable tyres with strong coverage, proven performance and real‑world durability. Backed by more than 100 years of heritage and a renewed investment in product and brand across Europe, our all‑season portfolio is designed to give customers confidence all year round, whatever the road or the season.”

Goodyear Completes Largest-Ever Endurance Operation At 24 Hours of Le Mans

Goodyear Completes Largest-Ever Endurance Operation At 24 Hours of Le Mans

Goodyear executed its largest-ever endurance operation at the 24 Hours of Le Mans, a feat defined by 188,747 kilometres driven, 377.5 million wheel revolutions, and 44 cars competing across the LMGT3 and LMP2 classes. The Goodyear Racing Eagle tyres delivered relentless performance, supported by over 120 experts and a stock of 8,000 tyres that sustained racing throughout the entire week.

The tyres' exceptional consistency allowed teams to extend stint lengths significantly, saving precious time during pit stops. Most LMGT3 squads completed four stints, or forty laps, before changing rubber, while LMP2 entries routinely managed five. One LMP2 team notably kept a single set for 56 laps, covering 761 kilometres, a distance comparable to travelling from Le Mans to Monaco.


Pace did not diminish despite the high mileage, with the fastest LMGT3 car posting a 100-lap average 1.2 seconds quicker per lap than the previous year, marking the fastest Le Mans of the LMGT3 era. Goodyear’s off-track presence was equally robust, featuring the Goodyear Blimp, a new grandstand, a popular fan activation, a museum collaboration and the introduction of the Goodyear Passerelle.


Ahead of the race, Goodyear reaffirmed its commitment to LMGT3 through a joint announcement with the FIA and ACO, extending its exclusive supply into a fourth season in 2027 with a new tyre composed of 66 percent sustainable materials. The WEC now moves to the 6 Hours of São Paulo on 12 July, though many Le Mans teams will first compete at the European Le Mans Series’ 4 Hours of Imola on 5 July.

Stephen Bickley, Goodyear Endurance Program Manager, said, “When you look at the distances covered without compromising on pace, it underlines the consistency and reliability of our Goodyear Racing Eagle tyres throughout one of the toughest races in the world. It was a special Le Mans for us, felt through our fan activation, partnership renewal and icons old and new at – and above – the circuit.”

Tegeta Green Planet Hosts Sustainability Workshop At AlterBridge University

Tegeta Green Planet Hosts Sustainability Workshop At AlterBridge University

Tegeta Green Planet recently conducted an educational workshop at AlterBridge University, focusing on sustainable development, the Sustainable Development Goals and the Extended Producer Responsibility system. The session provided students with essential knowledge regarding proper waste management and the environmental consequences of daily consumer choices.

Organised in partnership with Shine Energy, the event featured an interactive format that included a discussion segment, an engaging game and a concluding ceremony to recognise the workshop's top performers. This collaborative effort aimed to make the learning process both informative and participatory.

As a pioneering entity in Georgia, Tegeta Green Planet holds official authorisation from the Ministry of Environmental Protection and Agriculture under the EPR framework. The organisation is actively involved in the circular economy by managing the collection, transport and recycling of used tyres, oils and batteries.

Throughout the workshop, students posed inquiries to industry experts and explored how personal actions influence ecological well-being. Attendees received symbolic gifts and certificates for their participation. This initiative is part of a broader educational campaign by the organisation to visit universities and schools throughout Georgia, with the ultimate goal of fostering environmentally conscious citizenship among the youth.