WRS 2021 Explores New Opportunities For Sustainable Growth

WRS 2021 Explores New Opportunities For Sustainable Growth

The WRS 2021, organised by IRSG (International Rubber Study Group) together with the Ministry of Agriculture and Rural Development of the Government of Côte d’Ivoire and co-hosted by the Association des Professionales du Caoutchou Naturelle de Côte d’Ivoire (APROMAC) the Fonds Interprofessionnel pour la Recherche et le Conseil Agricoles (FIRCA), was a prime opportunity for leaders, experts, government representatives and NGOs to discuss the current status of the rubber industry and explore the way forward to achieve sustainable and inclusive growth. This year’s WRS featured the very timely theme, ‘Facing the Future: Inclusiveness, Sustainability and Growth for the Next Normal’.

The WRS 2021 was officially opened by HE M. Jerome Patrick Achi, Prime Minister, Government of Côte d’Ivoire, in recognition of the important role that Africa can play as an emerging producer of natural rubber. The event has highlighted that the rubber economy could be a formidable engine for the continent, creating jobs and transforming its economic and social prospects, and providing opportunities for the youth and women – real key drivers of sustainable growth, development and peace. 

The WRS 2021 witnessed 29 eminent speakers from all parts of the world, about 200 participants directly linked to the virtual platform and significant public participation in Côte d’Ivoire, where stakeholders in the rubber sector interacted in person during the event.  

Innovative ideas and approaches emerged during the summit to address the new challenges that can change the global pattern of production and consumption in the rubber sector, market and policy discussions on new approaches in business and life to turn the crisis into an opportunity from the lessons learnt. Discussions around the decarbonisation commitment of governments justifying sustainable and secure supply chains for raw materials were focussed on supply chain collaboration, ensuring that raw material efficiency, performance and traceability are dealt with holistically.

An important debate took place on the impact of climate change on natural rubber systems, which has potential economic, environmental and social risks, identifying a set of policy recommendations that could facilitate the work of all stakeholders in the rubber value chain.

The latest IPCC report , published in August 2021, has highlighted that human activity is changing the climate in an unprecedented and sometimes irreversible way. Actions on the adaptation of natural rubber systems to climate changes are urgently needed and further investigations into the potential contribution of rubber to climate change mitigation.

Work-based on scientific knowledge is the precondition to identifying correct pathways to preserve and support the growth and prosperity of the natural rubber economy worldwide. In this field, IRSG has had a leading role thanks to the support of important R&D organisations such as CIFOR/FTA, IRRDB and CIRAD.

In his closing remarks, Salvatore Pinizzotto, Secretary-General IRSG, has pointed out that the main common point that emerged during the World Rubber Summit is the need to formulate policies and put into place people-centred actions. “If we look at the natural rubber sector alone, it sustains 40 million people with their families around the globe with a supply chain generating more than USD 300 billion. Furthermore, about 90 percent of the total world natural rubber production is sourced by smallholders. 

“To build an inclusive and sustainable rubber community, we need to work at local, national and international level – there is not a ‘one-size-fits-all solution – putting in place innovative forms of cooperation across national borders and a variety of actors – governments, business, academia and civil society. Reduce poverty-establishing mechanisms that could provide  smallholders with an adequate income level, implement an effective technology transfer on the field and support education and training among farmers, especially young people and women. These are some of the policies needed to implement sustainability. Leveraging digital technology in farming and green finance options encouraging climate change adaptation are other key policies to assure emission reduction and social inclusion."

 In closing the World Rubber Summit 2021, the Honourable KobenanKouassiAdjourmani, Minister of Agriculture and Rural Development, Government of Côte d’Ivoire, has strongly stated that Africa is completely committed to implementing sustainability practices in the rubber sector, making sure that all the rubber value chain is equitable, profitable and transparent.  

"Sustainability and circular economy are two aspects that we need to keep high on the agenda of all stakeholders in the rubber economy. We need to make sure that both natural and synthetic rubber sectors comply with the adopted 2030 Agenda for Sustainable Development." (TT)

Continental Unveils Transparent-Walled Limited-Edition Tyres For 2026 Tour de France

Continental Unveils Transparent-Walled Limited-Edition Tyres For 2026 Tour de France

Continental has introduced a special-edition tyre set for the 2026 Tour de France, merging its two most advanced road offerings into a single commemorative package. The release pairs the aerodynamically focused Aero 111 with the endurance-tested Grand Prix 5000 S TR, both dressed in translucent sidewalls and exclusive race insignia that distinguish them from standard production models.

Available only as a bundled pair, the front tyre measures 29 mm while the rear comes in at 30 mm, a configuration aimed at optimising both steering precision and rolling efficiency. This marks the debut of the Aero 111 in a transparent finish, giving riders a visually distinctive option without compromising the tread technology that reduces drag and harnesses crosswind energy for forward momentum.

The front tyre's specialised pattern has already proven effective in competitive settings, including early-season classics, by working in tandem with modern wheel profiles to maintain speed under variable wind conditions. Paired with the Grand Prix 5000 S TR, known for its balance of low resistance and dependable traction, the combination addresses the full spectrum of race-day demands. Both tyres share Continental's BlackChili rubber compound and Vectran reinforcement, supporting tubeless setups as well as hookless rims.

Several professional squads across the men's and women's pelotons, including UAE Team Emirates-XRG, Movistar, Bahrain-Victorious, Decathlon CMA CGM, Groupama-FDJ United and Uno-X Mobility, are slated to use the limited-edition tyres during this year's Tour de France and its female counterpart. Weighing 265 grammes for the front and 305 grammes for the rear, the package delivers a race-ready system that merges aesthetic distinction with field-proven performance characteristics.

Hannah Ferle, Road Product Manager, Continental Tires, said, "With this year's Tour de France Limited Edition, we wanted to bring together two products that represent the very best of Continental road performance. The Aero 111 continues to demonstrate how much untapped performance exists within the tyre itself, while the Grand Prix 5000 S TR remains the benchmark for speed, grip and reliability. Together, they create a unique package worthy of cycling's biggest race."

Bridgestone Golf Rolls Out e6 SOFT TREADLINE Equipped With Dueler Tyre-Inspired 360 Align Tech

Bridgestone Golf Rolls Out e6 SOFT TREADLINE Equipped With Dueler Tyre-Inspired 360 Align Tech

Bridgestone Golf has unveiled the latest iteration of its premier ball franchise, the e6 SOFT TREADLINE, which now features the innovative 360 Align Tech. As the longest-running and best-selling series in the company’s history, this new model draws inspiration from the Bridgestone Dueler A/T Ascent tyre, applying tread-like technology to the golf ball’s design. The launch reinforces the brand’s commitment to blending automotive engineering insights with golf performance.

The new e6 SOFT TREADLINE maintains the core engineering that has defined its predecessors, including a large, soft and fast core with gradational compression to maximise ball speed and distance. Its seamless Surlyn cover ensures durability and responsive feedback, while advanced aerodynamic patterns promote stability during flight. This combination produces a high launch with low spin off the tee, alongside reliable short-game feel and control around the greens.

Central to the new design is the 360 Align Tech, a full-coverage alignment aid that wraps entirely around the ball. This feature assists golfers in putting precision, visualising roll, squaring the putter face and aiming with greater confidence while also supporting a repeatable pre-shot routine. The tread pattern provides a visible reference from any angle, helping players achieve cleaner setup visuals and improved target awareness.

Available now as a limited-edition two-piece model, the Bridgestone e6 SOFT TREADLINE is priced at USD 23.99 per dozen. Golfers seeking guidance on the ideal ball for their game can utilise the online Golf Ball Selection Guide available on the company’s official website.

Adam Rehberg, Senior Marketing Manager of golf balls at Bridgestone Golf, said, “Our research showed golfers are increasingly looking for more advanced visual alignment technology both on the tee and on the greens, and the 360-degree TREADLINE pattern is designed to deliver a highly effective solution in both environments. By integrating design inspiration from the Bridgestone Dueler A/T Ascent tyre, we were able to create a performance-driven alignment system with a unique connection to the broader Bridgestone brand.”

Tegeta Green Planet Champions Environmental Responsibility In Borjomi Schools

Tegeta Green Planet Champions Environmental Responsibility In Borjomi Schools

Tegeta Green Planet has launched a significant educational initiative across the Borjomi region of Georgia, designed to cultivate environmental stewardship among the youth. The programme, which commenced in 2022, holds a pioneering status as one of the first organisations in the country authorised by the Ministry of Environmental Protection and Agriculture under the Extended Producer Responsibility framework. This authorisation underscores the company's commitment to managing the full lifecycle of specific waste streams, including used tyres, oils and batteries, in alignment with circular economy principles.

The initiative recently brought company representatives to Public Schools No. 3, No. 4 and No. 6 in Borjomi, as well as the Kvibisi Public School. The programme’s location is strategically significant, given that Borjomi is celebrated for its unique natural environment, mineral waters and vital forest ecosystems. The region’s sustainable development is inherently linked to the preservation of its natural heritage, making the education of local youth a critical component for its future.

During the school visits, students were introduced to the technicalities of waste stream management, learning the proper handling procedures for tyres, batteries and oils. The curriculum emphasised the environmental necessity of correct disposal and explained the broader connection to a circular economy, demonstrating how discarded materials can be transformed into valuable resources. The sessions highlighted how individual responsibility directly contributes to broader environmental protection and sustainable societal growth.

The educational format employed by Tegeta Green Planet was highly interactive, moving beyond traditional lectures. The programme featured presentations followed by engaging activities and educational games to reinforce learning, encouraging active participation from the students. The workshops provided a platform for open dialogue, where young attendees posed questions and proposed local solutions for creating eco-friendly communities. To make the experience more memorable and rewarding, symbolic gifts were distributed to all participants at the conclusion of the sessions.

Longmarch Group Begins Construction On €160 Million Tyre Plant In Egypt's Suez Canal Zone

Longmarch Group Begins Construction On €160 Million Tyre Plant In Egypt's Suez Canal Zone

China’s Longmarch Group has initiated construction on a substantial tyre manufacturing venture in Egypt, valued at EGP 9.5 billion (EUR 160 million). The official groundbreaking was confirmed on 17 June by the Suez Canal Economic Zone's general authority. The new facility, named Longmarch Tyre (Egypt) Ltd, will be situated within the integrated industrial zone of Ain Sokhna, occupying a sprawling 200,000-square-metre site.

The development is structured as a two-phase project. The initial stage is designed to achieve an annual production capacity of 600,000 units for trucks and buses. Upon completion of the second phase, the plant's total output for these tyres will escalate to one million units per year, alongside an additional annual capacity of 4.5 million passenger car radial tyres.

Production from the Egyptian plant is primarily intended to satisfy local market demand, though the company also has clear ambitions to target export markets across the region and beyond. Longmarch Group’s chairman, Jin Yong Sheng, lauded the investment climate within the Suez Canal Economic Zone, highlighting its strategic location and superior logistical advantages as key factors for the company's expansion.

Established in 2003, Longmarch already operates a production base in Chaoyang, China, and manages a tyre joint venture in Pakistan. The Egyptian project marks a significant milestone in the firm's global strategy, leveraging the economic zone's competitive environment to strengthen its international footprint.