The WRS 2021, organised by IRSG (International Rubber Study Group) together with the Ministry of Agriculture and Rural Development of the Government of Côte d’Ivoire and co-hosted by the Association des Professionales du Caoutchou Naturelle de Côte d’Ivoire (APROMAC) the Fonds Interprofessionnel pour la Recherche et le Conseil Agricoles (FIRCA), was a prime opportunity for leaders, experts, government representatives and NGOs to discuss the current status of the rubber industry and explore the way forward to achieve sustainable and inclusive growth. This year’s WRS featured the very timely theme, ‘Facing the Future: Inclusiveness, Sustainability and Growth for the Next Normal’.
The WRS 2021 was officially opened by HE M. Jerome Patrick Achi, Prime Minister, Government of Côte d’Ivoire, in recognition of the important role that Africa can play as an emerging producer of natural rubber. The event has highlighted that the rubber economy could be a formidable engine for the continent, creating jobs and transforming its economic and social prospects, and providing opportunities for the youth and women – real key drivers of sustainable growth, development and peace.
The WRS 2021 witnessed 29 eminent speakers from all parts of the world, about 200 participants directly linked to the virtual platform and significant public participation in Côte d’Ivoire, where stakeholders in the rubber sector interacted in person during the event.
Innovative ideas and approaches emerged during the summit to address the new challenges that can change the global pattern of production and consumption in the rubber sector, market and policy discussions on new approaches in business and life to turn the crisis into an opportunity from the lessons learnt. Discussions around the decarbonisation commitment of governments justifying sustainable and secure supply chains for raw materials were focussed on supply chain collaboration, ensuring that raw material efficiency, performance and traceability are dealt with holistically.
An important debate took place on the impact of climate change on natural rubber systems, which has potential economic, environmental and social risks, identifying a set of policy recommendations that could facilitate the work of all stakeholders in the rubber value chain.
The latest IPCC report , published in August 2021, has highlighted that human activity is changing the climate in an unprecedented and sometimes irreversible way. Actions on the adaptation of natural rubber systems to climate changes are urgently needed and further investigations into the potential contribution of rubber to climate change mitigation.
Work-based on scientific knowledge is the precondition to identifying correct pathways to preserve and support the growth and prosperity of the natural rubber economy worldwide. In this field, IRSG has had a leading role thanks to the support of important R&D organisations such as CIFOR/FTA, IRRDB and CIRAD.
In his closing remarks, Salvatore Pinizzotto, Secretary-General IRSG, has pointed out that the main common point that emerged during the World Rubber Summit is the need to formulate policies and put into place people-centred actions. “If we look at the natural rubber sector alone, it sustains 40 million people with their families around the globe with a supply chain generating more than USD 300 billion. Furthermore, about 90 percent of the total world natural rubber production is sourced by smallholders.
“To build an inclusive and sustainable rubber community, we need to work at local, national and international level – there is not a ‘one-size-fits-all solution – putting in place innovative forms of cooperation across national borders and a variety of actors – governments, business, academia and civil society. Reduce poverty-establishing mechanisms that could provide smallholders with an adequate income level, implement an effective technology transfer on the field and support education and training among farmers, especially young people and women. These are some of the policies needed to implement sustainability. Leveraging digital technology in farming and green finance options encouraging climate change adaptation are other key policies to assure emission reduction and social inclusion."
In closing the World Rubber Summit 2021, the Honourable KobenanKouassiAdjourmani, Minister of Agriculture and Rural Development, Government of Côte d’Ivoire, has strongly stated that Africa is completely committed to implementing sustainability practices in the rubber sector, making sure that all the rubber value chain is equitable, profitable and transparent.
"Sustainability and circular economy are two aspects that we need to keep high on the agenda of all stakeholders in the rubber economy. We need to make sure that both natural and synthetic rubber sectors comply with the adopted 2030 Agenda for Sustainable Development." (TT)
WACKER Launches PACE Programme For Cost Savings
- By TT News
- November 27, 2025
In response to significant economic pressures within the chemical industry, WACKER has initiated a comprehensive efficiency programme named PACE. The project, launched in October, is designed to secure substantial and permanent annual cost savings exceeding EUR 300 million. A primary focus will be on optimising fixed production costs and administrative structures.
To achieve this financial target, the company anticipates a reduction of more than 1,500 positions globally, with the majority of job cuts affecting its German sites. This workforce adjustment is expected to account for approximately half of the total savings. The company, which had previously forecast a net loss for 2025, intends to fully implement all PACE measures by the end of 2027. This strategic move aims to strengthen WACKER's operational resilience amid a challenging business climate.
Christian Hartel, President and CEO, WACKER, said, "We are currently working on measures to achieve our cost-saving targets. The aim is to reduce our costs to a competitive level through savings. This will put WACKER back on the road to success." Emphasising the need for competitive framework conditions, he added, "Particularly in Germany, the excessively high energy prices and bureaucratic obstacles continue to act as a central brake on the successful development of the chemical industry."
Bridgestone India Opens New Select Store In Punjab
- By TT News
- November 27, 2025
Bridgestone India, a subsidiary of the Bridgestone Group, has announced the opening of its latest Bridgestone Select Store, Arora Wheel and Car Accessories, in Firozpur, Punjab.
The store was inaugurated by Rajiv Sharma, Executive Director – Integrated Consumer Business, Bridgestone India.
The Bridgestone Select stores represent the company’s retail format that delivers a comprehensive ownership experience. These outlets provide guidance, diagnostics, and infrastructure, ensuring safety, performance and driving confidence.
Rajiv Sharma, Executive Director – Integrated Consumer Business, Bridgestone India, said, “Punjab is a key market for Bridgestone, and the opening of our new Select Store in Firozpur reflects our focus on being closer to customers, through modern, high-quality retail touchpoints. At Bridgestone, we are committed to providing not just superior products but also an enhanced customer experience that combines premium products & services along with Bridgestone’s promise of safety, and trust. The Select Store format allows us to deliver the best of Bridgestone’s global expertise with a local, customer-first approach”
Arora Wheels is making available Bridgestone’s latest offerings: Turanza 6i and Dueler All-Terrain A/T002. The Turanza 6i is engineered with ENLITEN technology and delivers a driving experience. Compatible with both internal combustion engine (ICE) and electric vehicles (EVs), this tyre is EV-ready, offering efficiency, comfort and durability for mobility.
The Dueler All-terrain A/T002 is built for adventure and is a said to be a preferred choice among off-road enthusiasts. Its tread design and on- and off-road capabilities make it the choice for drivers seeking performance without compromising control or safety.
Michelin India Opens Three New Tyre Stores In Tamil Nadu
- By TT News
- November 27, 2025
Michelin, a tyre technology company, has expanded its network in India with the inauguration of three new Michelin Tyres & Services (MTS) stores in Tamil Nadu.
Two stores were launched in Coimbatore: one with Covai Tyres in Sundarapuram, and another with Carzone in Goundermills. The third facility was inaugurated with Carworld Automotive in Tirupur.
Each new dealership offers Michelin’s complete range of products, along with advanced diagnostic tools and high precision equipment for alignment, balancing and car services. The new facilities were inaugurated by Prashant Sharma, National Sales Director at Michelin India.
Shantanu Deshpande, Managing Director, Michelin India, said: “The opening of three new Michelin Tyres & Services Stores in Tamil Nadu reflects our continued investment in expanding our retail network and strengthening consumer access to our products and services. These new touchpoints align with our broader strategy as we prepare to introduce our Made-in-India passenger car tyre range, ensuring we are well positioned to serve the evolving needs of our consumers.”
Tamil Nadu is a key market for Michelin, supported by the company’s production facility in Chennai. Michelin stated it is focused on delivering mobility experiences that combine safety, durability, and performance through collaboration with partners like Covai Tyres, Carzone and Carworld Automotive.
Yokohama Supports Classic Himalayan Drive
- By TT News
- November 27, 2025
The Classic Himalayan Drive 2025, a 10-day motoring expedition, concluded recently, which was supported by Yokohama India and included over 60 classic and vintage cars from the UK, France, Kenya, Bhutan and India.
The drive celebrated heritage motoring by retracing rally routes and uniting enthusiasts, showcasing vehicles spanning decades of automotive engineering.
Participants navigated terrains and elevations through Uttarakhand and Himachal Pradesh. The route covered Noida, Corbett, Rishikesh, Mussoorie, Theog and Manali, including high-altitude sections such as Jalori Pass (10,800 ft) and Rohtang Pass (13,095 ft) via the Atal Tunnel. The drive included highways, gravel stretches, hill climbs and cold-weather routes representative of Himalayan motoring conditions.
A dedicated Yokohama Club Network Pitstop was set up at Batra Tyres, Chandigarh. The facility supported the entire convoy with tyre checks, alignment and balancing services and inspections after the high-altitude sections. This stop ensured the vehicles were road-ready for the final stretch and served as a technical checkpoint.
Rajiv Batra, Batra Tyres, said, “Events like the Classic Himalayan Drive push vehicles to perform across varied and demanding conditions. We are proud that Yokohama tyres remain the preferred choice for drivers seeking reliability and control. Seeing enthusiasts place their confidence in Yokohama reinforces our commitment to delivering performance that is matched by long-term dependability on every drive.”
A participant from the drive expressed his take on Yokohama tyres and said, “I completed nearly 2,500 kilometres during the drive, and the Yokohama tyres delivered consistent grip and comfort across every surface we encountered. They are soft enough for classic cars yet stable and reliable on high-altitude sections and tight turns. I’ve been using Yokohama tyres on all my classics for over five years, and the performance on this drive reaffirmed why. For a car like my 1977 Peugeot 504, the fit, handling, and control were exactly what I needed for a long-distance run like this.”
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