WRS 2021 Explores New Opportunities For Sustainable Growth

WRS 2021 Explores New Opportunities For Sustainable Growth

The WRS 2021, organised by IRSG (International Rubber Study Group) together with the Ministry of Agriculture and Rural Development of the Government of Côte d’Ivoire and co-hosted by the Association des Professionales du Caoutchou Naturelle de Côte d’Ivoire (APROMAC) the Fonds Interprofessionnel pour la Recherche et le Conseil Agricoles (FIRCA), was a prime opportunity for leaders, experts, government representatives and NGOs to discuss the current status of the rubber industry and explore the way forward to achieve sustainable and inclusive growth. This year’s WRS featured the very timely theme, ‘Facing the Future: Inclusiveness, Sustainability and Growth for the Next Normal’.

The WRS 2021 was officially opened by HE M. Jerome Patrick Achi, Prime Minister, Government of Côte d’Ivoire, in recognition of the important role that Africa can play as an emerging producer of natural rubber. The event has highlighted that the rubber economy could be a formidable engine for the continent, creating jobs and transforming its economic and social prospects, and providing opportunities for the youth and women – real key drivers of sustainable growth, development and peace. 

The WRS 2021 witnessed 29 eminent speakers from all parts of the world, about 200 participants directly linked to the virtual platform and significant public participation in Côte d’Ivoire, where stakeholders in the rubber sector interacted in person during the event.  

Innovative ideas and approaches emerged during the summit to address the new challenges that can change the global pattern of production and consumption in the rubber sector, market and policy discussions on new approaches in business and life to turn the crisis into an opportunity from the lessons learnt. Discussions around the decarbonisation commitment of governments justifying sustainable and secure supply chains for raw materials were focussed on supply chain collaboration, ensuring that raw material efficiency, performance and traceability are dealt with holistically.

An important debate took place on the impact of climate change on natural rubber systems, which has potential economic, environmental and social risks, identifying a set of policy recommendations that could facilitate the work of all stakeholders in the rubber value chain.

The latest IPCC report , published in August 2021, has highlighted that human activity is changing the climate in an unprecedented and sometimes irreversible way. Actions on the adaptation of natural rubber systems to climate changes are urgently needed and further investigations into the potential contribution of rubber to climate change mitigation.

Work-based on scientific knowledge is the precondition to identifying correct pathways to preserve and support the growth and prosperity of the natural rubber economy worldwide. In this field, IRSG has had a leading role thanks to the support of important R&D organisations such as CIFOR/FTA, IRRDB and CIRAD.

In his closing remarks, Salvatore Pinizzotto, Secretary-General IRSG, has pointed out that the main common point that emerged during the World Rubber Summit is the need to formulate policies and put into place people-centred actions. “If we look at the natural rubber sector alone, it sustains 40 million people with their families around the globe with a supply chain generating more than USD 300 billion. Furthermore, about 90 percent of the total world natural rubber production is sourced by smallholders. 

“To build an inclusive and sustainable rubber community, we need to work at local, national and international level – there is not a ‘one-size-fits-all solution – putting in place innovative forms of cooperation across national borders and a variety of actors – governments, business, academia and civil society. Reduce poverty-establishing mechanisms that could provide  smallholders with an adequate income level, implement an effective technology transfer on the field and support education and training among farmers, especially young people and women. These are some of the policies needed to implement sustainability. Leveraging digital technology in farming and green finance options encouraging climate change adaptation are other key policies to assure emission reduction and social inclusion."

 In closing the World Rubber Summit 2021, the Honourable KobenanKouassiAdjourmani, Minister of Agriculture and Rural Development, Government of Côte d’Ivoire, has strongly stated that Africa is completely committed to implementing sustainability practices in the rubber sector, making sure that all the rubber value chain is equitable, profitable and transparent.  

"Sustainability and circular economy are two aspects that we need to keep high on the agenda of all stakeholders in the rubber economy. We need to make sure that both natural and synthetic rubber sectors comply with the adopted 2030 Agenda for Sustainable Development." (TT)

Pirelli Named Official Tyre Supplier In Landmark Porsche Carrera Cup North America Deal

Pirelli Named Official Tyre Supplier In Landmark Porsche Carrera Cup North America Deal

Porsche Carrera Cup North America is entering a new chapter defined by a significant technical partnership and the introduction of an updated race car. A multi-year agreement has been established making Pirelli the official tyre supplier for the championship, marking the first time in the series' six-year history that it will compete on Pirelli rubber. This collaboration reinforces the connection between motorsport engineering and road car performance, a link demonstrated by the bespoke Pirelli P Zero R and P Zero Trofeo RS tyres developed for the road-going Porsche 911 GT3.

The 2026 season will debut the new Type 992.2 Porsche 911 Cup car, an evolution of the brand's successful single-make racer with refinements focused on raceability and handling. It will compete in only four global championships, including the North American series. These cars will be fitted with the Pirelli P Zero DHG tyre, a control tyre already introduced across Pirelli’s global GT championships in 2025. For wet conditions, teams will use the Pirelli Cinturato WHB, the standard wet weather tyre for GT classes since last year.

The P Zero tyres used in the series will carry the Forest Stewardship Council logo, signifying a commitment to sustainable sourcing. This certification ensures the natural rubber originates from forests managed to preserve biodiversity and support local communities, with a supply chain that rigorously separates certified materials from non-certified sources.

The new partnership and the new car will make their on-track debut together during a series-wide test at Sebring International Raceway in mid-February. The 2026 championship season will officially commence at the same venue from 18th to 20th March, running in support of the IMSA WeatherTech Championship’s Mobil 1 Twelve Hours of Sebring.

Volker Holzmeyer, President and CEO, PMNA, said, “Porsche and Pirelli share a deep motorsport heritage and a commitment to innovation that carries from the track to the road. We’re excited to welcome Pirelli to our premier Porsche One-Make series as we usher in a new era with the 911 Cup and new Pirelli tyres beginning in 2026.”

Claudio Zanardo, President and CEO, Pirelli North America, said, “Pirelli is thrilled to partner with Porsche Motorsport North America as the tyre supplier for the Porsche Carrera Cup North America, adding to our extensive portfolio of top-level championships supported worldwide. This collaboration demonstrates Pirelli’s dedication to performance and innovation, bringing race-proven technology from the track to the road. Just as Porsche vehicles set the standard for driving excellence, our P Zero tyres define precision, handling and performance in both competition and everyday driving. With motorsport rapidly expanding across North America, attracting more fans and creating new opportunities to showcase high-performance engineering, we are excited to strengthen our presence and support this momentum. Taking on this challenge alongside Porsche, its teams, drivers and the iconic 911 Cup cars is an opportunity for continuous innovation, collaboration and growth throughout the season.”

Nova Motorsport Expands Long-Term Partnership With Peter Auto

Nova Motorsport Expands Long-Term Partnership With Peter Auto

Nova Motorsport has solidified its position within historic motorsport by agreeing a significant long-term contract extension with Peter Auto, a leading organiser in the field. This renewed agreement reinforces the British brand’s status as a principal technical collaborator, now with an expanded scope of official supply duties.

Under the terms of the multi-year deal, Nova Motorsport will continue as the exclusive tyre provider for several of Peter Auto’s premier series, including Group C Racing, both Classic Endurance Racing categories (CER1 and CER2) and the 2.0L Cup. The partnership has been formally broadened to now also encompass the Sixties’ Endurance series, a key addition to its portfolio. This season for Sixties’ Endurance is set to run from the Espíritu De Montjuïc event in late March through to the HSR Daytona Classic 24 Hour in November.

The arrangement is a cornerstone of Nova’s historic racing programme, underlining its dedication to supplying proven Avon Motorsport tyre products across Europe’s most esteemed historic platforms. This capability is underpinned by the intellectual property and experienced technical team that transferred to Nova following its 2024 acquisition of Avon Motorsport’s assets from Cooper Tire. Logistical and trackside support for competitors will once again be managed by Peter Auto’s exclusive service partner Sodipneu.

By extending and deepening this relationship, Nova Motorsport strengthens its commitment to the historic endurance racing community. The partnership is poised to support the continued growth and international prestige of Peter Auto’s renowned series, placing Nova at the very heart of the discipline.

Daniel Stanton, Head – Sales and Marketing, Nova Motorsport, said, “We are proud to extend our longstanding partnership with Peter Auto, one of the most respected names in the historic and classic automotive racing community, through a new long-term agreement. This relationship marks the successful transformation of Avon Motorsport into Nova Motorsport, as Peter Auto enters the ASO/ACO era under the leadership of Marc Ouayoun. Historic motorsport sits at the heart of the Nova Motorsport business, and partnering with Europe’s premier historic race championships is the perfect expression of that focus. Adding the Sixties’ Endurance series, which concludes with the HSR Daytona Classic 24 Hour at Daytona Speedway in November, to the Nova Motorsport portfolio accelerates our core strategy and further aligns with our growth targets for the Nova Motorsport brand and Avon and Nova tyre products in North America.”

Marc Ouayoun, Managing Director, Peter Auto, said, “We are delighted to continue and expand our partnership with Nova Motorsport. This collaboration reflects a shared vision based on technical excellence and reliability to ensure authentic and competitive racing across all our series. This partnership also highlights our commitment to historic motorsport and its development, both in Europe and internationally.”

Goodyear Achieves Key Sustainability Milestone With 12.3 MW Solar Project

Goodyear Achieves Key Sustainability Milestone With 12.3 MW Solar Project

Goodyear has reached a significant milestone in its global sustainability strategy with the completion of a major solar installation at its Kunshan facility. The 12.3 MW on-site project, which was finished in May 2025 and became grid-connected the following month, supplied 10 percent of the plant's power needs for the remainder of the year. Looking ahead, it is projected to account for more than 12 percent of annual electricity consumption. The system is designed to generate roughly 11,500 MWh of power each year, resulting in an estimated reduction of 7,500 metric tonnes of carbon emissions annually over its 25-year lifespan.

This advancement reinforces the company’s commitment to securing 100 percent renewable electricity for its manufacturing operations by 2030 and achieving total renewable energy use by 2040. Within the Asia Pacific region, cumulative solar investments now contribute more than 40 MW of on-site renewable capacity. Beyond the numbers, the project exemplifies a broader dedication to operational excellence and environmental stewardship, showcasing how innovation can drive meaningful progress towards a cleaner energy landscape.

NEXEN TIRE Opens Winter Tyre Testing Centre In Finland

NEXEN TIRE Opens Winter Tyre Testing Centre In Finland

NEXEN TIRE has inaugurated the Purple Snow Ivalo Center, a new facility in Ivalo, Finland, specifically designed for the development and testing of winter and all-weather tyres. The launch event brought together the company’s Chief Technology Officer, Jong Myung Kim, and members of the European automotive media, who were able to witness the centre’s advanced capabilities firsthand. This included test-driving winter tyres and touring both the indoor and outdoor testing areas managed by UTAC, Europe’s premier automotive testing organisation, within whose expansive proving ground the new centre is situated near the Arctic Circle.

The establishment of this dedicated facility marks a significant step in the tyre manufacturer’s strategy to enhance its winter tyre research and development. It complements internal efforts such as a specialised laboratory focused on winter road surface characteristics. The newly secured proving ground, under a long-term lease, features a variety of snow handling tracks, including a large flat circuit and courses with different gradients and curves. This real-world testing environment is particularly crucial as several major European countries, including Germany, Italy and Sweden, now mandate the use of winter tyres bearing the Three-Peak Mountain Snowflake symbol. With Europe representing over 40 percent of the company’s revenue, strengthening competitiveness in this market is paramount.

A key advantage of the Ivalo location is its capability to test studded tyres, which are essential for the icy conditions found in Northern Europe, allowing for a more strategic response to regional demand. Beyond immediate testing, the centre serves as a vital link between virtual simulation and physical validation. Following the introduction of a high-dynamic driving simulator, the first in the Korean automotive industry, the company can now instantly verify its performance predictions with on-snow driving tests. This integration is expected to accelerate the advancement of AI-driven virtual development technologies and create new opportunities for original equipment projects, thereby strengthening the foundation for producing high-performance tyres.

This new testing infrastructure is one component of a broader market approach. Complementing the facility’s opening, NEXEN TIRE has been actively expanding its product portfolio. Recent additions include the WINGUARD Sport 3, launched in Europe last year, and the ongoing expansion of the N’BLUE 4Season 2 lineup, an all-weather tyre engineered to satisfy winter tyre requirements.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE said, “This testing centre brings together a uniquely favourable northern European location with a long winter season and the operational expertise of a leading testing specialist. It will serve as a key hub for advancing our research and development capabilities for winter and all-weather tyres. Based on this foundation, we will continue to enhance our testing and research capabilities in line with the requirements of the European and global markets and further strengthen our competitive position.”