The launch of the Dr D Banerjee Centre of Excellence at JSS Technical Institutions marks a pivotal step towards transforming India’s rubber and tyre industry. By fostering collaboration between academia and industry, the centre aims to break longstanding deadlocks, equipping the workforce with advanced skills and driving innovation in polymer science and sustainable rubber technologies. With a focus on supporting MSMEs and addressing emerging challenges, especially those posed by electric vehicles and stricter regulations, the DBCOE seeks to become a national hub for research, training and certification, ultimately positioning India as a leader in the evolving global rubber sector.

The Indian Institute of Rubber (IRI) and JSS Technical Institutions inaugurated the Dr D Banerjee Centre of Excellence (DBCOE) recently at the Raghupati Singhania auditorium at JSS Technical Institutions’ Mysore campus.

The institute will serve as a proactive platform for academic and industrial collaboration for polymer science and rubber technology aiming to bridge different industrial deadlocks within the rubber industry.

The event was attended by JK Tyres and Industries CMD Dr Raghupati Singhania, Mysore District Magistrate Lakshmikanth Reddy (IAS), H.H. Jagadguru Sri Shivarathri Deshikendra Mahaswamiji, IRI Chairman Dr R Mukhopadhyay, IRI Vice Chairman V K Misra and industry veteran P K Mohamed, among others.

Setting the stage for the occasion, Mahaswamiji stated, “This is a remarkable coincidence that JSS Science and Technology is associating with Dr D Banerjee Centre of Excellence to usher in new vistas for innovation in rubber technology, where science meets technology for the benefit of society. The centre is dedicated to focusing on innovation, research and new product development and creating high-performance tyres, thereby contributing to sustainability efforts by developing eco-friendly tyre technologies.”

Drawing on the same lines, Misra went on to say, “This is a dream come true as the decision was taken to establish a Centre of Excellence at the occasion of IRCO RubberCon Conference held at Chennai in the year 2015. It gives all of us an immense sense of pride to be associated with the establishment of this Centre of Excellence. It will provide a unique platform to the rubber and allied industry for skill development, training, technology development etc. in the coming years.”

The centre honours the contribution of Dr Banerjee, a pioneering figure in Indian rubber and tyre technology. The initiative was supported by JSS Mahavidyapeetha, IRI and numerous industry leaders and technologists.

Dr Singhania was recognised at the event not only for his leadership in the tyre industry but also for his commitment to nation-building and youth empowerment.

“I am glad that the Indian Rubber Institute, in association with JSS Mahavidyapeetha and the larger Indian rubber fraternity, has set up this centre in memory of Dr Banerjee, the doyen and father of the Indian rubber industry. It is heartening to know that this Centre of Excellence has been established with a clear and noble vision. In fact, this initiative resonates deeply with our Prime Minister’s vision of a ‘Skilled India Mission’,” said Dr Singhania.

He added, “This centre has the potential to play a vital role in realising the vision within the rubber sector. I was delighted to tour the centre and see the comprehensive infrastructure and facilities put in place to fulfil these objectives. I am confident that this centre will soon earn the reputation and recognition it rightly deserves.”

A FULFILMENT CENTRE

According to Dr Singhania, in India’s rapid growth trajectory, institutions like this will play a crucial role in empowering youth with the skills needed to serve this vital sector. Vocational education is a key enabler of employability and plays a transformative role in facilitating a smooth transition of individuals into the industrial workforce.

“I am tempted to share our own experience with industry-academia partnership. We have been successfully running one at IIT Madras for the last 18 years. I believe this kind of close collaboration between industry and academia is something we have been missing in India, and it is indeed a critical step forward,” he stated.

India today stands at a unique juncture with a demographic advantage expected to last for the next 25–30 years. Equipping the population with the right skill sets – both technical and entrepreneurial – opens the opportunity to transform an advantage into a demographic dividend that drives economic growth not just within India but globally.

The employment landscape is evolving rapidly. Business models are being disrupted and new job roles are emerging at an unprecedented pace. The skills and job profiles that were relevant five years ago may no longer be sufficient today. This rapid change demands a dynamic skilling ecosystem – one that is agile, industry-responsive and inclusive.

To meet the future demands of the tyre and rubber industry, such as the increasing use of speciality polymers, advanced materials and the rising adoption of electric vehicles, a technically confident and highly trained workforce is needed.

“This Centre of Excellence can play a vital role not only as a hub for education and hands-on training but also as a platform for testing, research and technology development. Its contribution, particularly to MSMEs in the rubber and allied sectors, will be significant. This centre will evolve into a beacon for the rubber industry, not just in India but across the Asia-Pacific region,” said an optimistic Dr Singhania.

VETERAN’S TALK

Commenting on the occasion, former IRI Chairman P K Mohamed stated that after several years of earnest effort by the officials and members of the IRI, a world-class institute for rubber technology, education, research, testing and skill development has been established.

“Currently, industries recruit students directly from colleges after they complete their BTech degrees. These companies then invest one to two years in training them before assigning them to regular roles. This approach is both expensive and time-consuming. To address this, we propose the introduction of a preparatory course for students, developed jointly by industry and academic institutions, based on a mutually agreed syllabus. Experienced professionals from industry, raw material and equipment suppliers as well as research organisations could be invited to deliver these classes,” said Mohamed.

He added, “We are also in the process of working out an appropriate methodology for funding these programmes. This initiative will significantly benefit industries by enabling them to hire job-ready candidates directly, eliminating the need for extensive post-recruitment training.”

The industry veteran highlighted that forensic analysis of failed products remains a key challenge for small and medium enterprises. To address this, DBCOE has developed comprehensive analytical capabilities and plans to recruit a specialist for failure analysis. This facility will help industries identify root causes of failures and implement corrective actions to ensure continuity.

A material characterisation and wet chemistry lab has been set up to analyse raw materials such as carbon black, rubber chemicals, various rubbers, accelerators, antioxidants and process aids. In-house capability also exists to draft material specifications for future quality control. Plant audits and merit-based approvals can be arranged.

Plans are underway to offer short courses in collaboration with equipment manufacturers and suppliers. Topics will include mixing, extrusion, calendering, tyre building, compounding, engineering, moulding, retreading, footwear, belt technology and latex products. These courses will combine practical and theoretical content, including testing methods and failure analysis. Notably, discussions with HF Mixing Group on mixing technology are progressing well. Additionally, a recognition programme is being developed to honour individuals contributing to different segments.

DEFEATING DEADLOCKS

India’s automotive industry is undergoing a seismic shift, driven by the rapid adoption of electric vehicles and rising performance expectations. While tyres often dominate the conversation, rubber components account for up to 10 percent of the overall value in an automobile and its role is growing more critical than ever.

As vehicle design evolves, so do the demands on rubber parts in the wake of higher torque, lighter weight, reduced rolling resistance and near-silent operation as can be seen in case of EVs. For manufacturers, especially the MSMEs that make up much of the sector, these shifts present a formidable challenge. Existing designs and materials no longer suffice.

Speaking on the vision of the centre and how it will meet industry deadlocks, Dr Mukhopadhyay said, “The mission is fourfold viz-a-viz upskill the current workforce, offer technical support for regulatory compliance and homologation, enable technology advancement for MSMEs and drive sustainable material innovation in collaboration with raw material suppliers. This centre aims to be more than just an academic institution; it’s envisioned as an ecosystem that fuels India’s rubber sector with skilled talent and cutting-edge know-how.”

At the heart of the initiative lies a simple truth that knowledge alone is no longer enough. According to Dr Mukhopadhyay, India’s tyre and rubber sector needs a convergence of skill and science that demand a confluence of practical expertise and theoretical depth. With an eye on decarbonisation, the centre will also push research into bio-based alternatives for carbon black, synthetic rubber, tackifiers and processing oils. From tyre-to-tyre recycling to steel reuse and low-emission polymers, the effort reflects a broader ambition to modernise the industry not just for EV readiness but for long-term sustainability.

“In a market where regulatory demands are intensifying and global competitiveness is rising, this centre represents a strategic leap. It promises to future-proof India’s rubber industry by training the next generation, empowering MSMEs and leading the shift towards a cleaner, more resilient manufacturing base,” he said.

THE NON-TYRE SECTOR

The centre will primarily focus on the tyre industry but aims to support the wider rubber ecosystem, especially MSMEs producing non-tyre components. While large tyre firms have testing and certification infrastructure, smaller players often lack access to technology, skilled labour and analytical facilities. The centre will bridge this gap through hands-on training, consultancy and development support. It will act as a national hub for tyre technology, BIS certification and sustainability compliance while also helping non-tyre manufacturers enhance technical capabilities.

“This sort of institution has been both our dream and our vision. We’ve worked hard to bring it to life, and I’m heartened to see the industry now stepping up. Of course, execution and funding remain challenges. Nothing happens overnight, but I’m confident that with time and collective effort, we will overcome these hurdles. As a PhD holder in this field, I’ve witnessed the struggles students face, particularly during their research projects. Dealing with limited equipment, recruitment issues and maintenance challenges are plenty,” averred Dr Mukhopadhyay.

HURDLES IN THE WAY

Despite India’s robust tyre and rubber sector, a culture of collaboration remains elusive, especially among tyre companies, which have largely remained conservative and insular in their approach.

Industry veterans have long observed that companies prefer to operate in silos, wary that cooperation might breed competition.

According to Dr Mukhopadhyay, the initiative of collaboration has come in the form of grassroots movements like the Wisdom Club – an informal alliance led by senior industry professionals like himself and Mohamed – who have pooled their knowledge and experience to mentor the next generation and drive development where institutions have fallen short.

“Unlike government-backed Centres of Excellence, which number over 40 yet often lack focused activity, and with only one national body showing limited development momentum, these independent efforts fill a critical gap. Furthermore, there are no large grants, no access to state support and infrastructure must be built slowly, piece by piece – often through deferred payments and personal negotiations. We don’t have capital. Yet, against these odds, progress is being made often over decades.”

While attempts to find institutional partners in Chennai and other cities have met resistance or failed to materialise, the effort continues.

EDUCATIONAL PROWESS

Highlighting the nuances of the educational programmes offered by the centre, IRI Advisor S Vasudeva Rao mentioned, “The centre offers two flagship programmes, namely the Diploma in Rubber Technology for diploma holders and fresh recruits and the Postgraduate Diploma in Rubber Technology for science and engineering graduates. Both combine online theoretical modules (delivered on Sundays) with practical assignments and hands-on crash courses at the Mysuru campus. Final examinations are conducted and evaluated by IIT Kharagpur, lending strong academic credibility.”

Rao also noted that the new training powerhouse is an INR 280 million facility funded entirely through industry donations. It brings in over 40 industry experts to teach domain-specific topics ranging from tyre and conveyor technology to PU foams and latex composites. Curriculum is aligned with real-world applications and transparency is ensured via digital course materials and regular assessments.

The initiative has gained formal endorsement across the tyre industry. Companies like Apollo, Yokohama, BKT and JK Tyre now embed course completion as a pre-condition for employment confirmation, reimbursing 100 percent of the INR 40,000 course fee. While the centre is new, the course dates back to 1995 and over 1,200 professionals have graduated with average annual enrolment now exceeding 250.

The centre represents a rare model of successful industry-academia collaboration in India’s manufacturing sector, combining infrastructure, expertise and funding to systematically upskill the rubber workforce.

While the establishment of the DBCOE represents a significant milestone, the broader challenge lies in overcoming the entrenched conservatism and fragmented nature of India’s tyre and rubber industry.

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India’s growing importance in the global tyre and rubber industry received a strong endorsement with HF Group announcing a EUR 20 million investment in a new state-of-the-art manufacturing facility in Bengaluru.

The announcement was made during the inauguration of HF India’s new Assembly Hall Unit II, a milestone that reflects the company’s long-term commitment to India and its confidence in the country’s manufacturing future.

The proposed greenfield facility will be developed on a 10-acre site near Bengaluru Airport and is scheduled for completion by 2028. Spread across nearly 20,000 sq. metres, the new factory will be almost four times larger than the current assembly operations and will incorporate digital manufacturing, automation, smart production systems, and advanced engineering capabilities.

The upcoming facility will focus on productivity, precision engineering, sustainability, and smart manufacturing while supporting both the Indian market and HF’s global operations. The investment underlines the company’s confidence in India as a major manufacturing hub for the global tyre and rubber industry.

Ian Wilson, Managing Director & Co-CEO, HF Group, said, “This is not the end of our investment in India. It is perhaps the end of the beginning. India is entering a take-off decade and the economy runs on tyres. We see tremendous opportunities for growth and are committed to investing in the future of the Indian market.”

With more than 175 years of global experience, HF Group has steadily strengthened its presence in India. The journey began in 1995 with the establishment of Indus to serve the growing rubber processing industry. The partnership with HF Mixing Group in 2011 brought global mixing technology expertise to India, while the complete acquisition of the Indian subsidiary in 2024 marked another important milestone in the company’s India strategy.

Today, HF India manufactures and supports a broad portfolio of mixing and rubber processing equipment, including intermeshing and tangential mixers, banbury technology, mills, curing presses, and aftermarket services. The company also offers process support, training, upgrades, inspections, and spare parts under its customer-centric philosophy of ‘Holding the Customer’s Hand.’

Emphasising the importance of customer partnerships, Wilson said, “We are not here simply to sell machinery. We want to hold our customers’ hands throughout the entire lifecycle of their equipment and support them through process optimisation, performance improvements and future growth.”

As HF embarks on its next chapter in India, the new facility represents not only an investment in manufacturing capacity but also a long-term commitment to localisation, technology and customer partnerships.

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TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tyres through wholesale and franchise operations, has named Ron Harper as its new Chief Supply Chain Officer. He will report directly to President and CEO Don Byrd and assume responsibility for the company’s entire supply chain function.

Harper brings over 26 years of experience steering global supply chains for multi-billion-dollar enterprises. His most recent role was Executive Vice President of Supply Chain at PrimeSource Building Products, overseeing planning, inventory, repack operations, service metrics and analytics. He has also held senior logistics and strategy positions at Sonepar USA, Nordstrom, Samsung SEA, and JCPenney.

The new chief holds a master’s degree in supply chain management from the University of Denver and a bachelor’s in industrial management from Michigan Technological University. His appointment underscores TBC’s focus on strengthening operational efficiency and logistics performance.

Byrd said, “Ron’s depth of experience in building transformative supply chain solutions aligns with our deep commitment to providing customers with the high-level efficiency, product availability and agility they expect from TBC. As market needs change and demands fluctuate, TBC is continuing to respond by having a supply chain strategy that minimises disruptions and maximises efficiency to ensure the highest levels of customer support and satisfaction.”

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The Rubber Board of India has announced the appointment of N Hari as its new Chairman, effective for a tenure of three years. Hailing from Pallikkathode in Kottayam, Kerala, Hari brings considerable experience to the leadership role, having previously served as a Board member representing small rubber growers from the state.

His initial term on the Board commenced on 28 June 2022 and spanned three years. During this period, he also held the position of Executive Committee Member from 7 October 2023 to 6 October 2024. This progression from membership to the executive committee and now to the chairmanship reflects his sustained engagement with the organisation.

His appointment is expected to steer the Board's initiatives in supporting the rubber sector, focusing on grower welfare and industry development across India.

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The Indian automotive landscape is currently undergoing a seismic shift. Driven by the rapid rise of rural urbanisation, an aggressive government push for electrification and the development of world-class road infrastructure, the industry is witnessing a period of robust growth. With sales of both new and used vehicles touching record highs, the demand for high-quality tyres remains in a significant upswing.

At the helm of one of the market’s most prominent players is Rajarshi Moitra, Managing Director of Bridgestone India and Vice-Chairman, Automotive Tyre Manufacturers’ Association (ATMA).

In an interaction with Tyre Trends, Moitra discusses the company’s future-ready roadmap, from its substantial capacity expansions to a ‘sharp and deep’ strategic focus designed to maintain leadership in an increasingly premium and electrified market.

A BULLISH OUTLOOK ON THE SUBCONTINENT

While global economic indicators remain varied, Moitra is unequivocally optimistic about the local trajectory. “The Indian automotive industry is at an exceptionally positive juncture from a medium-to-long-term perspective,” he asserts.

This optimism is grounded in several structural tailwinds that suggest India is slated for very strong growth. Key among these factors is the sheer room for market expansion.

“Firstly, we are still significantly under-indexed in terms of car penetration, with only 50 cars per 1,000 people – well below even some smaller developing nations,” Moitra explains.

Furthermore, the geographical spread of wealth is changing. Bridgestone is observing massive growth in Tier 2, 3 and 4 towns, a phenomenon Moitra attributes to ‘rural urbanisation’.

Bridgestone India estimates a transformative half-decade ahead for the industry. “The number of affordable households – those capable of purchasing a car – will double in India over the next five year. When you couple this with the government’s massive capital outflow into road connectivity and the rise of e-commerce, it creates a very bullish environment for both passenger and commercial mobility,” Moitra says.

THE ‘SHARP AND DEEP’ STRATEGIC PILLAR

Despite India being the world’s largest two-wheeler market, Bridgestone is famously absent from that segment – and intends to stay that way for now. Moitra clarifies that the company’s philosophy is rooted in specialisation rather than horizontal expansion. “At Bridgestone, we believe in being ‘sharp and deep’ in our strategy,” he says.

Currently, Bridgestone India’s business split is heavily weighted towards the consumer segment, with 70 percent of sales coming from Passenger Car Radial (PCR), 25 percent from Truck and Bus Radial (TBR) and 5 percent from Off-the-Road (OTR) segment.

“We see enough headroom for growth within the passenger car segment across products, channels and customer experience, so we are focusing our resources on maintaining our leadership there,” Moitra notes, dismissing any near-term plans to enter the two-wheeler space.

Instead, the company is doubling down on ‘white spaces’ within the consumer car category, specifically targeting higher rim diameters and specialised compounds for Original Equipment Manufacturers (OEMs).

INVESTING IN CAPACITY AND LOCAL INTELLIGENCE

To support this growth, Bridgestone is moving aggressively on the manufacturing front. With current operations running at 90–95 percent capacity, the company is in the midst of a major investment cycle.

At present, the company’s Pune plant has a capacity to produce 4.01 million passenger car tyres and around 693,000 truck & bus radial tyres, while the Indore plant has a capacity to produce 7.11 million radial tyres for passenger cars and light trucks.

“Our last major investment was USD 85 million in October 2024, which is being ramped up in phases through 2029,” Moitra confirms. This capital is being used to scale volumes and enhance technical capabilities at the Indore factory.

The new investment is expected to further add 1.1 million tyre production capacity in Pune by CY2029, thus taking its total production capacity to around 11.1 million units in the country.

“Our strategy is two-fold: we want to be future-ready for market demand while simultaneously sweating our current assets to drive higher efficiency,” Moitra explains. Crucially, this expansion isn’t just about physical output; it’s about local autonomy. Moitra highlights that a ‘very large part’ of procurement is now local, decided by teams on the ground in India.

The launch of a Satellite Technology Centre in 2025 has further decentralised the company’s innovation engine. According to Moitra, this centre plays a pivotal role in increasing local leverage and technical presence, allowing the Indian arm to maintain a balance between local agility and global sourcing.

EVs AND PREMIUMISATION

As the Indian market matures, consumers are demanding larger wheel sizes – a trend Moitra says is led by OEMs. “We are seeing a clear market shift towards higher inches – for example, a car like the Maruti Suzuki Swift moving from 14-inch to 15-inch and others moving from 16-inch to 17-inch,” he observes.

Bridgestone’s ‘all-inch’ strategy covers the spectrum from 12 to 20 inches, but their brand strength is most potent in these premium, higher-diameter sizes.

This premiumisation dovetails with the transition to electric vehicles (EVs). Bridgestone has positioned itself with an ‘EV-ready’ portfolio, exemplified by the Turanza 6i. “It balances long-lasting durability and safety with low noise and comfort – essential for EVs,” says Moitra. To ensure they capture this nascent but fast-growing market, the company expanded the range from 36 sizes in 2024 to 72 sizes by 2025.

The OEM relationship remains the cornerstone of this technological foresight. “The OEM segment allows us to see ahead of the curve regarding future vehicle technologies,” Moitra explains.

At present, 35 percent of their consumer business is OE-based and Bridgestone is in active discussions with many of the newer automotive entrants arriving in India.

While Bridgestone is aggressively expanding its footprint in new tyre technology and premium consumer segments, it is taking a markedly more conservative approach towards the retreading sector in India. Despite the potential for material circularity, the company does not view retreading as a strategic priority for the immediate future.

Moitra clarifies that Bandag, Bridgestone’s global retreading arm, is not currently active in India, and there are no plans to introduce it in the near-term. This decision is driven largely by the unique and challenging dynamics of the local market, which is currently dominated by cold retreading.

He points out that a significant pricing challenge exists when ‘cold retreads versus biased tyres versus some of the cheaper tyres’ are compared, making the business case difficult to justify at this stage. Consequently, Bridgestone has opted to remain focused on its core segments for the next two to three years rather than entering the retreading space.

SUSTAINABILITY AND THE ‘INSTITUTION OF RESPECT’

Beyond the numbers, Bridgestone is attempting to build what Moitra calls an ‘institution of respect’. This involves a heavy commitment to environmental goals. The Pune plant already holds the distinction of being the first carbon-neutral facility in the Bridgestone group.

“Sustainability is a core agenda across our entire value chain,” Moitra explains, noting a public commitment to reduce the company’s carbon footprint by 50 percent by 2030, including Scope 3 emissions. This holistic approach ranges from manufacturing processes to material circularity in the tyres themselves.

Looking ahead, the goal is to protect a dominant market share – currently over 20 percent by volume and 23 percent by value in the passenger car aftermarket. To do this, Bridgestone plans to expand its physical reach by 30 percent over the next five years, building upon its current network of over 4,000 touchpoints.

As the company transitions its branding from the Olympics to Formula E, the focus remains clear: high performance and the next era of mobility. “It’s the perfect platform to showcase our technological edge,” Moitra concludes.

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