Balkrishna Industries Ltd (BKT Tires) has appointed Anette Sklarz Justice as Head of Marketing at BKT USA.

Sklarz Justice, who will head BKT USA's Marketing and Communication Unit, will bring more than five years of marketing experience, mostly from the HVAC manufacturing sector, with an emphasis on an extended brand expansion plan. By creating customised communication strategies, establishing industry ties and increasing exposure through targeted marketing campaigns, her hiring is anticipated to boost BKT's market stance.

Sklarz Justice, a principal member of BKT USA's leadership team, will be in charge of press and media relations, organise the company's attendance at trade exhibitions and choose the best means of communication to showcase the technological innovations and dependability of BKT products. Sklarz Justice, who will work under Lucia Salmaso, Marketing Director of BKT Group, will play a crucial role in expanding BKT's target market and making sure that its goods are seen by important clients, business leaders and stakeholders via initiatives and top-notch content.

“I am thrilled to join the great BKT team, making my contribution to the growth of an ambitious company that looks toward the future without ever losing sight of traditional values. In my new role, I am happy to drive the company’s growth and success in the United States at such a dynamic time. My primary goal will be to establish stronger and longer-lasting relationships with journalists, customers, and local partners, as well as to support the team in exploring new opportunities for growth,” said Sklarz Justice.

Prometeon Tyre Group, a leading company in the development, production and marketing of tyres for the commercial, agricultural and OTR sectors, has appointed Steve Tift as its new MD for the UK and Eire.

Tift brings nine years of Prometeon expertise to the position, where he has been instrumental in building strong client connections and effective sales teams. Tift joined in 2016 as a Business Development Manager, and because of his commercial prowess, he was swiftly elevated to UK Sales Manager and, in January 2023, Sales Director. Tift has a clear and practical strategy for 2025 and is well aware of the cost difficulties that road transport operators face.

Tift said, “I am incredibly proud to be working for Prometeon, I love this company. I’ve been here for almost nine years, and developing and rebuilding successful sales teams has been my proudest achievement, along with the growth we’ve achieved in Ireland which has been unprecedented with our strategic partnerships. The year ahead will undoubtedly present challenges as we work to grow the Prometeon brand in a market facing significant cost and operational pressures. However, I am confident that opportunities exist across all segments. By offering long-term, sustainable solutions, we can provide our customers with the peace of mind they need – delivering reliability, performance and cost-effectiveness to support their operations.”

Iochpe-Maxion SA, a world leader in automotive wheels production and a leading producer of automotive structural components in the Americas, has appointed Pieter Klinkers, the current Chief Executive Officer (CEO) of Maxion Wheels, as President and CEO of Iochpe-Maxion SA with effect from 16 April 2025.

Klinkers replaces Marcos Oliveira, who will step down at the end of his term in line with the senior leadership succession plan. The Iochpe-Maxion Board of Directors has nominated Oliveira to be a member of the slate for the Board of Directors election at the upcoming regular general shareholders' meeting, which is also set for 16 April 2025.

Over the course of more than 30 years, Klinkers has built a prestigious career in the automotive sector. After a 10-year stint at Michelin, he joined Hayes Lemmerz Inc in 2005, which was later purchased by Iochpe-Maxion. He has been in charge of the company's worldwide wheels division since 2015. Klinkers will be replaced as CEO of Maxion Wheels by Mark Gerardts. Since joining the firm in 2015, Gerardts has held a number of positions with progressively more responsibility, most recently serving as the Business Unit President for Europe, Middle East and Africa (EMEA).

The Automotive Tyre Manufacturers’ Association, the apex body representing automotive tyre manufacturers in the country, has announced its new leadership structure.

The apex tyre body has elected Arun Mammen, Vice Chairman & Managing Director of MRF as the new Chairman of ATMA and Hiroshi Yoshizane, MD, Bridgestone India as the new Vice-Chairman of ATMA.

The appointment comes at a crucial juncture as ATMA celebrates 2025 as its Golden Jubilee year.

Mammen hold a graduate degree from the Madras Christian College and MBA from the Ashland University, US. He became the Managing Director of MRF in 2004 and Vice Chairman and Managing Director in 2017.

He believes that the Indian tyre industry should strive to be a major global manufacturer in the next decade and he will work on policy enablers to make the industry more competitive and technologically superior for meeting the needs of developed countries.

ATMA highlighted that given the global push towards carbon emission, there is a clear need to reduce carbon footprint in manufacturing and supply chain among others. The tyre industry on its part is already investing towards regenerative and recycled raw materials, along with using clean energy and reduction in water usage in manufacturing.

Furthermore, the INROAD Project as an industry initiative is expected to further add 200,000 hectares of new rubber plantation in the next two years.

“Over the next five years, focus needs to be given to upgradation of quality and training of the stakeholders,” added Mammen.

Continental is celebrating the 40th anniversary of its iconic TKC 80 motorcycle tyre with the launch of its ‘On the Trail of a Legend’ campaign. The campaign will focus on the success story of the TKC 80 and will also showcase its unfading popularity among fans.

The TKC 80 motorcycle tyre, which has been providing exceptional grip for dual-sport and long-distance enduros on anything from endless off-road trails to twisting rural roads since 1985, is known for its rough tread and precise tuning. The TKC 80 was well greeted by the several foreign journalists that covered the event from the very beginning of its market introduction in Estoril, Portugal. With a 50 percent on-road and 50 percent off-road concentration, it was specifically designed for the first travel-ready enduros of the era and provided reliable durability in all circumstances.

Continental will also be providing end consumers in specific areas with a limited-edition anniversary package beginning in March 2025. A birthday package with special extras, such as motorcycle accessories and an air compressor to handle the obstacles of their respective areas with the correct air pressure, will be given to customers who purchase a TKC 80 set.

Raphael Michels, Product Manager for Motorcycle Tyres at Continental, said, “Since its introduction, we have continuously developed the specifications of the tyre while maintaining its distinctive and renowned tread design. For a lot of motorcyclists, this tyre is more than just a product – it is a companion on unforgettable journeys. It is thanks to our continuous development that the TKC 80 remains the first choice for those who know no limits. Let us take another step on our journey ’On the Trail of a Legend' and explore the next destination together.”