Improving Energy Efficiency While Reducing Pollution
- By Gaurav Nandi
- February 27, 2025
Saint-Gobain plays a pivotal role in the carbon black industry by supplying high-performance refractories that enhance energy efficiency and thereby reduce pollution in the production process. The innovative solutions contribute to more sustainable carbon black manufacturing by improving yield and extending the lifespan of reactors while the company’s efforts to use cleaner energy sources as a consequence of its commitment to carbon neutrality strengthens its sustainability efforts.
Refractories play a crucial role in the production of carbon black, particularly in the reactors where the carbon black is produced. Carbon black is typically made by thermal decomposition of hydrocarbons called cracking in a high-temperature, oxygen-limited environment.
Refractories are heat-resistant materials used to line the reactors and other high-temperature vessels to withstand the extreme conditions involved in the carbon black production process. Their main functions include withstanding high-temperature erosion and chemical attack, thermal insulation, protecting equipment, controlling gas flow and distribution etc.
While there are many players that supply refractories to India’s carbon black industry, Saint-Gobain has been an innovative player that enhances energy efficiency. Speaking to Tyre Trends on the sidelines of the 15th Asia-Pacific Carbon Black Conference, Business Development Manager Shailesh Doshi mentioned, “The production process in the carbon black industry is inherently polluting. However, refractories play a crucial role in mitigating this impact by enhancing both yield and energy efficiency. By providing thermally efficient refractories, Saint-Gobain helps increase the yield of the process, thereby boosting overall energy efficiency and reducing the carbon footprint.”
For instance, if a reactor operates at 1,850 degrees Celsius, raising the temperature to 2,200 degrees Celsius can improve the yield by 4-5 percent. This not only improves energy efficiency but also contributes to a more sustainable process with a reduced carbon footprint.
Saint-Gobain supplies specialised refractories to the carbon black industry. “Refractories are essentially high-temperature, ceramic materials that line furnaces and other thermal vessels, designed to withstand extreme conditions inside these reactors. In the carbon black industry, there are two types of reactors, namely tread reactors and carcass reactors. As the names suggest, the carbon black produced in tread reactors is used for tyre treads, providing wear resistance, while the carbon black from carcass reactors is used in the tyres inner structure called carcass, contributing to strength,” informed Doshi.
“The refractories used in the reactors must endure not only high heat but also erosion, turbulence and chemical and thermal attacks. We provide high-purity refractories specifically designed for these aggressive conditions. Our refractories are critical for the key zones of the combustor, choke, venturi, post choke and other areas within the reactor. We work with leading players in the carbon black industry, having collaborated on the development of many products over the past four to five decades. Our close association with these industry leaders has helped evolve refractories for the carbon black manufacturing process ensuring our refractories meet the ever-evolving demands of this high-temperature, high-performance environment,” added the executive.
IMPROVING EFFICIENCY
The executive mentioned that Saint-Gobain manufactures refractories from high-performance materials designed to withstand extreme temperatures. “For alumina refractories, we primarily use aluminium oxide, which is sintered to form a dense, durable structure. For zirconia refractories, we use fused zirconia grains, which has exceptional thermal stability. These materials are chosen for their inherent ability to withstand temperatures as high as 1,850 degrees Celsius, with zirconia refractories capable of handling even higher temperatures,” explained the executive.
He noted that the key to the effectiveness of these materials at such high temperatures lies in their unique properties. Aluminium oxide and zirconia both have excellent resistance to thermal shock, erosion and chemical attack, making them ideal for the harsh conditions inside carbon black reactors.
Alluding to how these refractories help in energy efficiency within the reactors, he said, “In terms of energy savings, we see improvements in yield when operating at higher temperatures. This increase in yield is directly linked to better energy efficiency. Additionally, by using high-quality refractories with longer lifespans, we reduce the need for reactor shutdowns. The energy loss during shutdowns and restarts can be significant, so a longer refractory life translates to less downtime and more consistent energy use. This, in turn, not only boosts energy efficiency but also helps reduce overall pollution from the carbon black production process.”

Alluding to how the company holds a competitive edge, he said, “Our focus remains on purity and quality control. As the temperature and chemical demands of the process increase, impurities in refractory materials can significantly affect performance. We rigorously control the purity of our raw materials to ensure that our refractories deliver superior performance, longevity and energy efficiency.”
ENSURING SUSTAINABILITY
Saint-Gobain is advancing sustainability in the carbon black production process through two primary channels, including enhancing customer processes and improving the environmental footprint of our own operations.
“For our customers, we focus on increasing yield and energy efficiency, which directly reduces carbon emissions. We also contribute to sustainability through our own manufacturing processes. Energy consumption is a significant factor in refractory production and we are transitioning to cleaner energy sources. Our plants no longer rely on oil-based fuels or polluting energy sources like petcoke; instead, we use natural gas and are increasingly shifting toward electricity,” said the official.
He added, “However, given the high temperatures required for refractory production, we continue to rely on the cleanest available fuels such as natural gas and LPG. Furthermore, as a group, we are actively working on improving our scope 3 carbon emissions by sourcing cleaner energy including renewable sources.”
In terms of innovation, Saint-Gobain has been leading efforts to enhance refractory performance for the carbon black industry. “Six to seven years ago, we introduced refractories capable of withstanding higher temperatures, helping customers boost reactor temperatures. Another key innovation is the development of large, single-piece refractories for complex zones like choke and venturi, which simplify installation and significantly reduce downtime. Traditional refractory bricks require more complex installation, but our solution streamlines this process enabling faster and more efficient reactor restarts,” added Doshi.
Saint-Gobain operates across a wide range of markets with a strong presence in carbon black, Petrochemical, metallurgy, ceramics, glass, plasterboard (Gyproc), construction chemicals, ceramics, refractories and abrasives.
Industry Veteran Chris Rhoades Joins MAXAM Tire To Lead Northern Region Sales
- By TT News
- May 09, 2026
MAXAM Tire has named Chris Rhoades as its new Zone Sales Director for the Northern region, a move that underscores the company’s dedication to expanding its footprint and enhancing customer service within the speciality tyre aftermarket. The appointment reflects a broader strategy to strengthen leadership and competitive positioning in the sector.
Rhoades brings over 25 years of international industry experience and a well-established reputation as a leading voice in the tyre business. His leadership credentials include being elected to two separate terms on the Tire Industry Association Board of Directors. Most recently at BKT Tires, he managed strategic growth in complex and highly technical off the road markets, where he aligned regional execution with global strategy, led cross functional teams and consistently delivered measurable revenue increases.
In his new capacity, Rhoades will direct all sales operations across the Northern region, collaborating closely with customers and partners to ensure performance, service and support remain synonymous with the MAXAM Tire brand. His appointment signals a focused effort to drive results through experienced leadership and deep market knowledge.
Jimmy McDonnell, Vice President – Sales and Marketing, MAXAM Tire, said, “We are excited to welcome Chris to the MAXAM team. Chris brings deep industry knowledge, proven leadership and a strong customer-first mindset that will create immediate value for our partners. His experience and vision will play an important role as we continue to grow our presence, strengthen relationships and expend the MAXAM brand across the market.”
Bekaert Announces Leadership Change As Olivier Biebuyck Takes Over As CEO
- By TT News
- May 08, 2026
Bekaert’s Board of Directors has announced the appointment of Olivier Biebuyck as the company’s next Chief Executive Officer, effective 1 June 2026. He brings extensive expertise in leading, expanding and transforming global industrial enterprises through both organic growth and acquisitions, positioning him to drive Bekaert’s future strategic goals.
On that same date, the board will co-opt Biebuyck as a director. Meanwhile, current CEO and board member Yves Kerstens will conclude his mandate on 31 May 2026, having led the company in recent years. He will also step down from his directorship as of that day.
The leadership transition marks a carefully planned succession, with Biebuyck’s track record seen as critical to advancing Bekaert’s long-term ambitions. The changes take effect at the end of May and start of June 2026.
Jürgen Tinggren, Chairman of the Board of Directors, said, “I am proud to announce the appointment of Olivier Biebuyck as CEO of Bekaert. The Board is convinced that he is the right person to lead the transformation of the company in its next chapter. On behalf of the Board and the entire Bekaert team, I would like to express our sincere appreciation to Yves for his leadership, commitment and contribution to the company over the past years, and wish him the very best.”
Biebuyck said, “Bekaert has an impressive history of innovation, business expansion and evolution. I am honoured to take up the role of CEO at Bekaert. I look forward to working closely with the Board, the leadership team and all colleagues around the world to further transform and grow the company and create long term value for all our stakeholders.”
Kerstens said, “It has been a privilege to serve as CEO of Bekaert and to work alongside our colleagues around the world during the past years. I am proud of what we have achieved together and wish Olivier all the best to lead the company in building a strong future.”
GRI Extends Pneumatic Tyre Warranty Coverage To 10 Years
- By TT News
- May 07, 2026
Sri Lanka-based GRI Tires has extended its limited warranty coverage for pneumatic tyres to up to 10 years, effective from 2026, as the specialty tyre manufacturer seeks to strengthen customer assurance across its agricultural, construction and material handling businesses.
The revised warranty policy applies to all GRI-branded pneumatic tyres manufactured on or after January 1, 2025, and covers customers in more than 80 countries. The company previously offered warranty coverage of up to seven years.
Under the updated policy, agricultural radial tyres will be covered for up to 10 years, while agricultural bias tyres will receive coverage of up to eight years. Construction, earthmover, industrial, material handling, port and mining tyres will be covered for up to five years, subject to terms and conditions.
GRI said warranty protection would cover qualifying defects, with credit issued on a pro-rated basis.
For qualifying failures occurring within the first three years, and where radial tyre wear does not exceed 20 per cent, customers will receive a full replacement credit.
The warranty applies exclusively to the original end-use purchaser.
“This enhanced 10-year warranty is more than a policy update — it is a statement of our conviction in the quality of every tire we manufacture,” said Barry Guildford, global commercial director at GRI.
“We build tires to perform in the most demanding conditions, and we stand behind them.”
Customers can submit warranty claims through authorised GRI dealers and distributors, or directly through the company’s customer support channels.
GNH Appoints Martin Rathke As Managing Director Of Nordmann Subsidiary
- By TT News
- May 07, 2026
Georg Nordmann Holding Aktiengesellschaft (GNH) has appointed Martin Rathke as Managing Director of its subsidiary Nordmann (Nordmann, Rassmann GmbH), effective 1 May 2026. The move marks a strategic step in the company’s ongoing leadership development.
Rathke joins with considerable leadership experience and deep knowledge of international sales and distribution within the chemical distribution sector. His career includes years of service in a family-owned enterprise, where he held senior management roles with global responsibility. He will now share leadership duties with Ulrich Cramer, who remains in his position, and together they aim to form a closely aligned team to advance Nordmann’s strategic direction.
The joint leadership will focus on accelerating global expansion through targeted strategic, organic and inorganic growth while optimising existing operations and continuously refining the company’s portfolio strategy. Backed by the commitment of its shareholders, Nordmann seeks to strengthen its international presence and evolve into a global player in the chemical distribution industry.
Irina Zschaler, CEO of Georg Nordmann Holding Aktiengesellschaft, said, “Martin brings exactly the combination of entrepreneurial mindset, international experience and leadership strength that we value in our relationships and for our path to grow. Our collaboration is based on responsibility, integrity and the aspiration to create added value together for all involved and the entire group. We are therefore very much looking forward to welcoming our full Nordmann team.”



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