Bansal Wire Industries, India’s largest stainless steel wire manufacturing company, is charting a dynamic course in the Indian tyre market with innovative solutions aimed at enhancing performance and sustainability. Leveraging its expertise in the automotive sector, the company is introducing advanced steel cords and bead wire products designed to improve tyre efficiency, rolling resistance and fuel economy.

Bansal Wire Industries is optimistic on capitalising on the growth of the Indian tyre market as tyre makers endeavour to offer more efficient rubber wheels. The Delhi-based conglomerate is planning to introduce products within its tyre-industry portfolio that will improve performance. The company already caters to the automobile industry with products spanning outer and inner spring, circlips and washer categories.

Speaking to Tyre Trends on upcoming products, Managing Director Pranav Bansal iterated, “Our modern manufacturing setup enhances product performance; this is particularly in line with current industry trends as we move towards producing super tension and super tensile plus steel cord products. These innovations are expected to improve rolling resistance and reduce tyre weight, both of which contribute to better fuel efficiency and performance. We are actively embracing complete digitalisation and bringing more automation into our processes, helping us increase efficiency and ensure product consistency.”

He added, “We pride ourselves in being the only Indian company manufacturing steel cord for the PCR and TBR sectors with offerings in normal tensile, high tensile and super tensile (ST). Additionally, we have expanded our bead wire manufacturing capabilities with facilities in both South and North India and we continue to explore innovations to serve the evolving needs of the tyre industry.”

Alluding to the reason behind expanding into the tyre industry, he noted, “Our expansion into the tyre industry is driven by the increasing demands of durable, high-quality materials and products, as supported by industry research reports done by Invest India, among others. By diversifying our product portfolio, we aim to meet this demand for efficient materials. By focusing on high-quality steel cords and bead wires, we help improve tyre performance, which in turn enhances vehicle stability, handling and safety, especially under challenging road conditions.”

“The Indian tyre industry has witnessed a significant growth over the past few years, which is driven by an exponential increase in production, domestic sales, exports and overall revenue. An integral growth factor in this is the increase in the ownership of vehicles, which further aids the tyre industry. Additionally, the surge in demand for tyres for trucks and buses, fuelled by expanding mobility and industrialisation, has given a boost to the sector,” he added.

The company caters to over 5,000 customers, offering more than 4,000 different wire products across industries such as automotive, infrastructure and consumer durables. While its primary market is India, the manufacturer also exports products to over 50 countries. The US and Europe are among its largest markets, where it continues to see significant demand for products.

Industry talk

Bansal mentioned that the increasing demand in the automotive industry, domestically, presents tremendous opportunities for the company. “Our high-performing products allow us to constantly evolve. However, challenges like fluctuating raw material prices as well as the changing regulatory requirements could impact. Expansion internationally, specifically in regions like the US and Europe, provides significant opportunities, but geo-political risks and trade regulations could challenge the operations on a global level,” he noted.

Alluding to the strategies implemented by the company to meet the growing demands, he iterated, “In the automotive and tyre industry, collaboration with stakeholders is key to driving innovation and meeting the growing demand for high-quality wire products. We focus on building strong partnerships with manufacturers, suppliers and research institutions to align our solutions with industry needs. Regular engagement through industry forums, trade shows and feedback mechanisms allow us to understand evolving requirements and deliver solutions that enhance performance, safety and sustainability. By participating in joint development projects, sharing technical expertise and staying updated on emerging trends, we ensure our products remain at the forefront of technological advancements.”

Quality and sustainability

The company has manufacturing facilities for bead wire in both South and North India. The production capacity at its South India facility is 50 kilotonnes per year, and at the North India facility, it is 30 kilotonnes per year. Additionally, it has a pilot manufacturing site for steel cords in North India, which currently has a production capacity of 20 kilotonnes per year. The company plans to gradually scale up this capacity to meet the growing demand of the tyre industry. 

Commenting on quality measures implemented to derive industry-grade materials, he explained, “We are committed to ensuring the highest product quality and will soon be the only company in India with dedicated in-house research and development wing for both steel cord and bead wire. Our research and development facility spans 12,000 square feet and is equipped with state-of-the-art equipment to drive innovation. To achieve 'First Time Right' production, we have conducted extensive gap analyses of our processes and implemented all necessary improvements. Additionally, our manufacturing facilities are equipped with cutting-edge machinery, all integrated with a complete digital interface to capture real-time data, ensuring the highest standards in production and quality.”

The company also puts focus in the principles of circularity with several initiatives. “Sustainability is a core focus area for us and we are addressing it in several ways. Our use of renewable energy has reached 70 percent in some of our plants and we are dedicatedly moving towards water positivity in many of our facilities. We are exploring the use of green steel in both our steel cord and bead wire products. To further reduce our environmental impact, we are investing in energy-efficient machinery and continuously seeking ways to minimise emissions across our operations,” said Bansal.

Future course

According to Bansal, the company is anticipating several key trends that will influence its business, including a strong focus on product innovation to enhance performance and quality. “We are committed to show resilience to maintain operational stability in dynamic markets. We work dedicatedly to improve the customer experience through feedback and satisfaction while also fostering diversity and inclusion within our workplace culture. Sustainability and corporate social responsibility remain priorities, alongside embracing technological advances to optimise our operations and product offerings for the future. These trends will guide our growth and ensure we stay ahead in a competitive market,” explained Bansal.

Besides, the company is also focused on significant growth opportunities through the establishment of new facilities and capacity expansions. “Our new manufacturing site in North India for both steel cord and bead wire has a current steel cord capacity of 20 kilotonnes per year with plans to scale it to 200 kilotonnes per year over the next five years. In bead wire, we now have two new state-of-the-art manufacturing facilities in South and North India with a combined production capacity of 80 kilotonnes per year, ensuring that we are well positioned to meet the increasing demand from our customers in the coming years,” concluded Bansal.

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Nokian Tyres has announced several key leadership changes, effective 1 September 2025, to align with its sharpened commercial focus and strategic growth commitment.

Christopher Ostrander has been appointed SVP of Passenger Car Tyres, North America, and will join the Nokian Tyres Management Team. Previously serving on the Board of Directors since 2021 and as Chair of the Investment Committee since 2024, Ostrander will step down from these roles before transitioning. He succeeds Lauri Halme, who has been named SVP of Vianor while remaining on the Management Team.

Additionally, Tron Gulbrandsen, currently VP of Passenger Car Tyres, Nordics, has been promoted to SVP of the same division and will also join the Management Team. These changes reinforce Nokian Tyres' leadership in key markets.

Paolo Pompei, President and CEO, Nokian Tyres, said, “These changes reflect our enhanced commercial focus. I am extremely excited to welcome Christopher to the Management Team. His extensive experience and deep knowledge of the tyre industry and the North American market will strongly support our future expansion in this strategic growth area, helping us secure our premium positioning and further strengthening our product and go-to-market strategy. At the same time, I want to thank Lauri for his valuable contribution to our business transformation in North America and for laying a solid foundation for future growth. He will now focus on the strategic development of our service capabilities and the further development of the Vianor network. Finally, I want to congratulate Tron for being appointed to the Management Team. With 20 years of successful business development and sales leadership experience in the Nordic region, Tron brings valuable insights. His customer-centric approach will further sharpen our commercial focus and help consolidate our presence in the Nordic market.”

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Epsilon Carbon, a leading producer of carbon black in the country, has introduced a fleet of six liquified natural gas (LNG)-powered container trucks to transport carbon black to its tyre manufacturing customers. The initiative is part of the company’s efforts to reduce emissions and improve supply chain efficiency.

According to Epsilon, LNG-powered trucks emit 20–25 percent less carbon dioxide, up to 90 percent less nitrogen oxides (NOx), and nearly 100 percent less particulate matter compared to diesel trucks. They also offer 5–10 percent better fuel efficiency, contributing to lower fuel use and operating costs.

The move supports Scope 3 emission reductions for both Epsilon and its customers, allowing tyre manufacturers to account for lower downstream emissions in their sustainability reporting.

Each LNG truck has a range of around 500 kilometres, suitable for medium-to-long-distance freight. Epsilon plans to expand the fleet based on customer demand and utilisation, aligning with its broader decarbonisation strategy.

Vikram Handa, Managing Director, Epsilon Carbon, said, “India’s road logistics sector moves nearly 70 percent of domestic freight and plays a critical role in the economy. We believe the future of logistics must be both efficient and environmentally responsible. As a leader in the chemical industry, we are committed to reducing our environmental footprint. The launch of our LNG-powered fleet is a step towards cleaner, smarter freight movement and reflects our continued support for India’s Net Zero goals by 2070.”

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Dunlop Tyres has announced the appointment of Saurav Mukherjee as its new Senior Vice President – Global Sales and Operations. With extensive expertise in driving growth, fostering customer relationships and leading high-performing teams, Mukherjee will oversee the company’s global operations.

His leadership comes at a pivotal time as Dunlop strengthens its commitment to delivering quality, reliability and expanded reach, particularly in the Indian market. The company expressed confidence that Mukherjee’s strategic vision will usher in a new era of scale, structure and sustained sales momentum.

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South Korean tyre major Nexen Tire has added another feather to its cap and has received a Gold rating from EcoVadis for the second year in succession. This places the company among the top 3 percent of over 150,000 companies assessed globally.

Established in 2007 in France, EcoVadis evaluates corporate sustainability performance across Environment, Labour & Human Rights, Ethics and Sustainable Procurement. Its ratings are Platinum (top 1 percent), Gold (top 5 percent), Silver (top 15 percent) and Bronze (top 35 percent).

Nexen Tire showed improvements across all assessment areas. In the Environment category, the company's involvement in global sustainability initiatives, including the Global Platform for Sustainable Natural Rubber (GPSNR), the UN Global Compact (UNGC) and the Science Based Targets initiative (SBTi) was noted. Climate education programmes and greenhouse gas emissions disclosure were contributors.

For Labour & Human Rights, Nexen Tire's human rights policy aligns with international standards from the United Nations and the International Labour Organization (ILO). The company also began human rights assessments for risk management.

In the Ethics pillar, the company reinforced internal systems for risk prevention, monitoring, and mitigation. The Sustainable Procurement score improved through ESG assessments, supplier audits and risk response strategies.

John Bosco (Hyeon Suk) Kim, CEO, Nexen Tire, said, “Receiving the Gold rating from EcoVadis for the second consecutive year is a significant affirmation of our global ESG efforts. We remain committed to responsible and transparent management practices that meet the expectations of our stakeholders worldwide.”

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