Michelin North America and HAAS Alert are rolling out a new safety initiative that uses digital alerts to protect stranded truckers and roadside technicians across the United States and Canada.

The system integrates HAAS Alert's Safety Cloud technology with Michelin's ONCall emergency roadside service. When truck drivers request roadside assistance through ONCall, the system automatically sends alerts to nearby motorists through navigation apps like Apple Maps and Waze, as well as built-in vehicle systems in several auto brands.

These alerts warn approaching drivers to slow down and move over, providing up to 30 seconds of advance notice before reaching the breakdown site.

"Since 2009, Michelin ONCall has responded to almost 3 million roadside emergency service calls in the U.S. and Canada," said Ed Quigley, Director of Sales & Operations, Connected Solutions at Michelin North America, Inc. "That's why this partnership with HAAS Alert is so important. We want to help improve the safety of everyone on the highway, including commercial truck drivers and service providers, as well as consumer vehicle drivers like you and me."

The partnership comes as research demonstrates the effectiveness of digital alert systems. A 2021 Purdue University study found that such alerts can reduce hard braking incidents by up to 80 percent.

"This new product is designed to help protect commercial vehicle operators by alerting approaching drivers who are using pertinent navigation apps, through Safety Cloud until help arrives," said Tom Parbs, VP of Sales at HAAS Alert.

Michelin ONCall, launched in 2009, aims to respond to service requests within two hours and has handled nearly 3 million tyre and mechanical emergency roadside service events.

Pyrum Innovations AG has announced that its Supervisory Board has extended the contract with Chief Financial Officer (CFO) Kai Winkelmann until 31 March 2030 to ensure continuity in the management of the company.

Winkelmann joined the firm in February 2021, and on 1 April 2022, he was initially named to the Executive Board as CFO. He has so far played a major role in obtaining the company's funding during his tenure at Pyrum, including last year's successful capital raise. Winkelmann is in charge of Finance, Compliance and IT in his role on the Executive Board.

Alf Schmidt, Chairman of the Supervisory Board, said, “We are pleased about the contract extension of Kai Winkelmann, who has proven his skills and in-depth expertise in the financial sector and at the management level in recent years. Over the last four years, he has made a significant contribution to the development of the necessary administrative structures and to the success of the company, and has promoted its rapid further development. We have confidence in his foresight and are convinced that Winkelmann will continue to play a central role in the successful implementation of the company’s goals in the years to come.”

Bridgestone Corporation (Bridgestone) has been selected once again to continue as a constituent of three internationally renowned environmental, social and governance (ESG) indexes: the MSCI ESG Leaders Indexes, the FTSE4Good Index Series and the Dow Jones Sustainability World Index (DJSI World).

Bridgestone has been a part of the MSCI ESG Leaders Indexes for two years in a row since 2023, the DJSI World for three years in a row since 2022 and the FTSE4Good Index Series for seven years in a row from 2018. Bridgestone's specific Mid Term Business Plan (2024-2026) has been steadily implemented, putting sustainability at the centre of its operations. The company's 2020 vision and Mid-Long Term Business Strategy served as the foundation for the plan.

According to the company statement, “Setting forth the vision of ‘Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company’, Bridgestone links its business to the realisation of carbon neutrality, a circular economy and nature positivity across the entire value chain. From the ‘produce and sell’ phase and the ‘use’ of its products through to their ‘renewal’ to raw materials, Bridgestone aims to build a foundation for creating sustainability value.”

The following initiatives have contributed to Bridgestone's inclusion in these indexes:

• Contributing to a circular economy and attaining carbon neutrality by using ENLITEN technology to make tyres from recycled and renewable resources, using BCMA and switching to ‘Green & Smart’ manufacturing at Bridgestone locations to increase resource productivity and energy efficiency.
• Encouragement of nature positivity through initiatives for the sustainable use of water resources and natural rubber that are closely related to the commercial operations of the firm, including strengthening assistance for natural rubber smallholders.
• Strengthening of a thorough structure and procedure for human rights due diligence that aims to identify, mitigate, avoid and disclose human rights concerns.
• Visualisation and disclosure of the impact of social contribution actions that are in line with the global goals.

German automotive company and tyre major Continental has been added another feather to its cap with bagging the ‘Tire Manufacturer of the Year’ at this year’s Tire Technology International Awards for Innovation and Excellence at this year’s Tire Technology Expo.

With this, Continental becomes the only tyre maker to have won two concurrent awards – Tire Manufacturer of the Year and Environmental Achievement of the Year – Manufacturing. The company’s Lousado facility in Portugal was also recognised for manufacturing tyres CO2-neutrally since last year.

Edwin Goudswaard, Head of Research & Development, Continental Tires, said, "We are especially proud to be the only manufacturer to be honoured twice at the Tire Technology Awards in an extremely competitive field. Both awards highlight our strong commitment to sustainable tire development and manufacturing. In such a highly competitive market, this success demonstrates our innovative prowess and our ability to actively shape the future of the industry."

Interestingly, this also marks it the fourth time that the German company has bagged the Tire Manufacturer of the Year award. The awards took into consideration tyre makers globally and were evaluated by a jury of 27 independent industry experts.

Going forward, Continental has outlined its ambition to switch all of its tyre plants to fully carbon-neutral production processes by 2040 at the latest.

Hankook Tire & Technology (Hankook Tire) has appointed Jongseon Ahn and Sanghoon Lee as Executive Directors and new Co-CEOs, following a resolution passed at the Annual General Meeting and Board of Directors meeting held on 26 March.

Ahn will be in charge of Hankook Tire's global innovation, R&D, procurement, production and quality, while Lee will be in charge of global sales and marketing initiatives to strengthen the premium positioning of the company's unified global brand, Hankook, as well as the supply of original equipment (OE) tyres for new vehicles. In addition to the leadership nominations, shareholders approved all eight agenda items at the Annual General Meeting, including the approval of the consolidated financial accounts, partial revisions to the Articles of Incorporation and director appointments.

Ahn has extensive leadership expertise and a proven track record of advancing technology innovation in the operational holding firm, Hankook & Company. He oversaw general management and spearheaded innovative initiatives in 2021 while serving as COO of Hankook & Company and Head of ES (Energy Solution) Business Headquarters. He became the CEO in 2022 and oversaw the company's expansion of premium Absorbent Glass Mat (AGM) battery sales into important international markets, which greatly increased profitability and strengthened the company's platform for long-term success.

Lee's vast worldwide leadership experience serves as the foundation for his profound understanding of marketing and global sales strategy. He has held important regional leadership positions in China and Europe since 2018, during which time he has played a crucial role in bolstering the company's premium brand positioning internationally and continuously promoting creative business performance, both of which have greatly increased revenue. At the conclusion of last year, he was nominated as Hankook Tire's Co-CEO due to his success and leadership.