Italian multinational tyre manufacturer Pirelli has released an advisory on winter tyres to help its customers sail through the cold season worry-free. The advisory takes into account every aspect of the challenging cold season and presents some useful suggestions on choosing the perfect tyres for the winter season, as well as the specific regulations governing winter tyres in different European countries. The company also briefs on its latest winter tyres, the P Zero Winter 2 and the Cinturato All Season SF3, which will face their first winter on the road.

Which tyres to choose?

The ideal choice for cold weather is always winter tyres, which are made with specific compounds to offer optimal grip and increased traction on both dry and wet surfaces, reducing the risk of aquaplaning.

On both winter and all-season tyres, it’s important to check the markings on the sidewall. The M+S symbol denotes a tyre that has been specially designed for tricky surfaces, but even higher levels of safety are indicated by the 3PMSF logo (representing a mountain with three peaks, along with a snowflake). This logo means that the tyre has passed all the tests associated with the most challenging conditions in winter.

So the level of safety is clearly illustrated by the markings, but the choice to fit winter or all season tyres comes down to a number of different factors. Above all, it depends on how the car is used. Intense use with higher mileage (in excess of 25,000 kilometres a year) as well as more powerful and bigger cars, or frequent drives in mountainous areas, call for a full winter tyre. Predominantly urban driving and smaller vehicles (from city cars to compact SUVs) allow for the use of all season tyres.

Swapping between summer and winter tyres is the best choice for the majority of drivers, but the other option is an all-season tyre, such as the Pirelli Cinturato All Season SF3. This meets the needs of more urban drivers perfectly, as many comparative tests recently won by the new Pirelli have already proven.

Driving advice for winter

As well as having the right tyre, it’s important to have the right driving style. Whenever it’s dry in winter, the same approach can generally be taken as in summer, but it’s important to remember that there’s less grip and so it’s advisable to maintain a bigger margin of safety.

Wet or snowy conditions are a different proposition, where the same sort of driving style should be adopted as for fuel-saving. In other words, no harsh acceleration, which can cause wheelspin on snow, while braking should be kept to a minimum, with engine braking preferred instead. Maintaining a healthy stopping instance is also more important than ever, to avoid running into the car in front. When it comes to parking, diagonally is best if possible: especially when snowploughs dump snow by the side of the road.

Drivers of electric cars need to pay particular attention: battery life tends to diminish in winter, which means that it’s better to rely on tyres with low rolling resistance. This is a fundamental characteristic to guarantee a longer range, which Pirelli caters for thanks to its bespoke ‘Elect’ technology. The very first winter car tyre to score ‘A’ for rolling resistance has been recently launched by Pirelli: the P Zero Winter 2 for the BMW i7.

European legislation around winter tyres

Those travelling around Europe need to know about individual regulations that apply to each country. Both Germany and France are changing their rules about winter tyres this year, for example.

France: From 1 November to 31 March, winter tyres with M+S and 3PMSF markings are compulsory in mountainous regions and areas that are specifically signposted.

Germany: The use of winter tyres, which are identified with M+S and 3PMSF symbols in Germany, are compulsory for wintry roads and conditions.

Austria: For roads in winter conditions, M+S marked tyres with a tread depth of at least four millimetres on all four wheels are compulsory from 1 November to 15 April.

Switzerland: Winter tyres are not mandatory, but anyone who causes traffic congestion by driving on summer tyres in winter conditions, or anyone who has tyres judged to be defective, can be punished.

Croatia: In winter conditions from 15 November to 15 April, it’s compulsory to fit winter tyres with M+S markings and a tread depth of at least four millimetres on all the wheels.

Greece: From 15 October to 15 March, it’s obligatory to fit M+S and 3PMSF winter tyres on all four wheels on roads that are covered in snow, specifically signposted, or in the case of specific public announcements.

Spain: M+S tyres have to be used at least on the driven wheels if it snows, and chains can be used in indicated areas, up to a maximum speed of 50 kmph, if there is snow on the road.

Sweden: All vehicles must use M+S and 3PMSF winter tyres with a minimum tread depth of three millimetres from 1 December to 31 March in winter conditions.

Italy: It’s compulsory to carry chains in the car or fit winter tyres with M+S markings from 15 November to 15 April. The rule applies outside of urban areas, but it can also be requested within them by local authorities.

Pirelli’s winter tyres

Pirelli has developed a comprehensive range of winter and all-season tyres to respond to all requirements and driving conditions. Two new Pirelli winter and all-season products make their debut for this winter in 2024: the P Zero Winter 2 and Cinturato All Season SF3, both of which have obtained winning results in comparative tests conducted by specialist publications. Those looking for maximum performance and safety in winter conditions can rely on the P Zero Winter 2, which took the top score (A) on the European tyre label for wet grip, with excellent braking on snow.

The latest all-season tyre from Pirelli is the Cinturato All Season SF3, which offers year-round control as shown by the Performance Mark: a seal of excellence issued by certifying body TÜV SÜD. The new Pirelli all season tyre features the 3PMSF marking, which guarantees safe driving even on icy and snowy surfaces. These continuous safety and performance improvements – even in the most extreme winter conditions – stems from the unstinting work of Pirelli’s engineers, who use the most advanced virtual modelling techniques as well as artificial intelligence and driving simulators.

Pyrum Innovations AG has announced that its Supervisory Board has extended the contract with Chief Financial Officer (CFO) Kai Winkelmann until 31 March 2030 to ensure continuity in the management of the company.

Winkelmann joined the firm in February 2021, and on 1 April 2022, he was initially named to the Executive Board as CFO. He has so far played a major role in obtaining the company's funding during his tenure at Pyrum, including last year's successful capital raise. Winkelmann is in charge of Finance, Compliance and IT in his role on the Executive Board.

Alf Schmidt, Chairman of the Supervisory Board, said, “We are pleased about the contract extension of Kai Winkelmann, who has proven his skills and in-depth expertise in the financial sector and at the management level in recent years. Over the last four years, he has made a significant contribution to the development of the necessary administrative structures and to the success of the company, and has promoted its rapid further development. We have confidence in his foresight and are convinced that Winkelmann will continue to play a central role in the successful implementation of the company’s goals in the years to come.”

Bridgestone Corporation (Bridgestone) has been selected once again to continue as a constituent of three internationally renowned environmental, social and governance (ESG) indexes: the MSCI ESG Leaders Indexes, the FTSE4Good Index Series and the Dow Jones Sustainability World Index (DJSI World).

Bridgestone has been a part of the MSCI ESG Leaders Indexes for two years in a row since 2023, the DJSI World for three years in a row since 2022 and the FTSE4Good Index Series for seven years in a row from 2018. Bridgestone's specific Mid Term Business Plan (2024-2026) has been steadily implemented, putting sustainability at the centre of its operations. The company's 2020 vision and Mid-Long Term Business Strategy served as the foundation for the plan.

According to the company statement, “Setting forth the vision of ‘Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company’, Bridgestone links its business to the realisation of carbon neutrality, a circular economy and nature positivity across the entire value chain. From the ‘produce and sell’ phase and the ‘use’ of its products through to their ‘renewal’ to raw materials, Bridgestone aims to build a foundation for creating sustainability value.”

The following initiatives have contributed to Bridgestone's inclusion in these indexes:

• Contributing to a circular economy and attaining carbon neutrality by using ENLITEN technology to make tyres from recycled and renewable resources, using BCMA and switching to ‘Green & Smart’ manufacturing at Bridgestone locations to increase resource productivity and energy efficiency.
• Encouragement of nature positivity through initiatives for the sustainable use of water resources and natural rubber that are closely related to the commercial operations of the firm, including strengthening assistance for natural rubber smallholders.
• Strengthening of a thorough structure and procedure for human rights due diligence that aims to identify, mitigate, avoid and disclose human rights concerns.
• Visualisation and disclosure of the impact of social contribution actions that are in line with the global goals.

German automotive company and tyre major Continental has been added another feather to its cap with bagging the ‘Tire Manufacturer of the Year’ at this year’s Tire Technology International Awards for Innovation and Excellence at this year’s Tire Technology Expo.

With this, Continental becomes the only tyre maker to have won two concurrent awards – Tire Manufacturer of the Year and Environmental Achievement of the Year – Manufacturing. The company’s Lousado facility in Portugal was also recognised for manufacturing tyres CO2-neutrally since last year.

Edwin Goudswaard, Head of Research & Development, Continental Tires, said, "We are especially proud to be the only manufacturer to be honoured twice at the Tire Technology Awards in an extremely competitive field. Both awards highlight our strong commitment to sustainable tire development and manufacturing. In such a highly competitive market, this success demonstrates our innovative prowess and our ability to actively shape the future of the industry."

Interestingly, this also marks it the fourth time that the German company has bagged the Tire Manufacturer of the Year award. The awards took into consideration tyre makers globally and were evaluated by a jury of 27 independent industry experts.

Going forward, Continental has outlined its ambition to switch all of its tyre plants to fully carbon-neutral production processes by 2040 at the latest.

Hankook Tire & Technology (Hankook Tire) has appointed Jongseon Ahn and Sanghoon Lee as Executive Directors and new Co-CEOs, following a resolution passed at the Annual General Meeting and Board of Directors meeting held on 26 March.

Ahn will be in charge of Hankook Tire's global innovation, R&D, procurement, production and quality, while Lee will be in charge of global sales and marketing initiatives to strengthen the premium positioning of the company's unified global brand, Hankook, as well as the supply of original equipment (OE) tyres for new vehicles. In addition to the leadership nominations, shareholders approved all eight agenda items at the Annual General Meeting, including the approval of the consolidated financial accounts, partial revisions to the Articles of Incorporation and director appointments.

Ahn has extensive leadership expertise and a proven track record of advancing technology innovation in the operational holding firm, Hankook & Company. He oversaw general management and spearheaded innovative initiatives in 2021 while serving as COO of Hankook & Company and Head of ES (Energy Solution) Business Headquarters. He became the CEO in 2022 and oversaw the company's expansion of premium Absorbent Glass Mat (AGM) battery sales into important international markets, which greatly increased profitability and strengthened the company's platform for long-term success.

Lee's vast worldwide leadership experience serves as the foundation for his profound understanding of marketing and global sales strategy. He has held important regional leadership positions in China and Europe since 2018, during which time he has played a crucial role in bolstering the company's premium brand positioning internationally and continuously promoting creative business performance, both of which have greatly increased revenue. At the conclusion of last year, he was nominated as Hankook Tire's Co-CEO due to his success and leadership.