Italian multinational tyre manufacturer Pirelli has released an advisory on winter tyres to help its customers sail through the cold season worry-free. The advisory takes into account every aspect of the challenging cold season and presents some useful suggestions on choosing the perfect tyres for the winter season, as well as the specific regulations governing winter tyres in different European countries. The company also briefs on its latest winter tyres, the P Zero Winter 2 and the Cinturato All Season SF3, which will face their first winter on the road.

Which tyres to choose?

The ideal choice for cold weather is always winter tyres, which are made with specific compounds to offer optimal grip and increased traction on both dry and wet surfaces, reducing the risk of aquaplaning.

On both winter and all-season tyres, it’s important to check the markings on the sidewall. The M+S symbol denotes a tyre that has been specially designed for tricky surfaces, but even higher levels of safety are indicated by the 3PMSF logo (representing a mountain with three peaks, along with a snowflake). This logo means that the tyre has passed all the tests associated with the most challenging conditions in winter.

So the level of safety is clearly illustrated by the markings, but the choice to fit winter or all season tyres comes down to a number of different factors. Above all, it depends on how the car is used. Intense use with higher mileage (in excess of 25,000 kilometres a year) as well as more powerful and bigger cars, or frequent drives in mountainous areas, call for a full winter tyre. Predominantly urban driving and smaller vehicles (from city cars to compact SUVs) allow for the use of all season tyres.

Swapping between summer and winter tyres is the best choice for the majority of drivers, but the other option is an all-season tyre, such as the Pirelli Cinturato All Season SF3. This meets the needs of more urban drivers perfectly, as many comparative tests recently won by the new Pirelli have already proven.

Driving advice for winter

As well as having the right tyre, it’s important to have the right driving style. Whenever it’s dry in winter, the same approach can generally be taken as in summer, but it’s important to remember that there’s less grip and so it’s advisable to maintain a bigger margin of safety.

Wet or snowy conditions are a different proposition, where the same sort of driving style should be adopted as for fuel-saving. In other words, no harsh acceleration, which can cause wheelspin on snow, while braking should be kept to a minimum, with engine braking preferred instead. Maintaining a healthy stopping instance is also more important than ever, to avoid running into the car in front. When it comes to parking, diagonally is best if possible: especially when snowploughs dump snow by the side of the road.

Drivers of electric cars need to pay particular attention: battery life tends to diminish in winter, which means that it’s better to rely on tyres with low rolling resistance. This is a fundamental characteristic to guarantee a longer range, which Pirelli caters for thanks to its bespoke ‘Elect’ technology. The very first winter car tyre to score ‘A’ for rolling resistance has been recently launched by Pirelli: the P Zero Winter 2 for the BMW i7.

European legislation around winter tyres

Those travelling around Europe need to know about individual regulations that apply to each country. Both Germany and France are changing their rules about winter tyres this year, for example.

France: From 1 November to 31 March, winter tyres with M+S and 3PMSF markings are compulsory in mountainous regions and areas that are specifically signposted.

Germany: The use of winter tyres, which are identified with M+S and 3PMSF symbols in Germany, are compulsory for wintry roads and conditions.

Austria: For roads in winter conditions, M+S marked tyres with a tread depth of at least four millimetres on all four wheels are compulsory from 1 November to 15 April.

Switzerland: Winter tyres are not mandatory, but anyone who causes traffic congestion by driving on summer tyres in winter conditions, or anyone who has tyres judged to be defective, can be punished.

Croatia: In winter conditions from 15 November to 15 April, it’s compulsory to fit winter tyres with M+S markings and a tread depth of at least four millimetres on all the wheels.

Greece: From 15 October to 15 March, it’s obligatory to fit M+S and 3PMSF winter tyres on all four wheels on roads that are covered in snow, specifically signposted, or in the case of specific public announcements.

Spain: M+S tyres have to be used at least on the driven wheels if it snows, and chains can be used in indicated areas, up to a maximum speed of 50 kmph, if there is snow on the road.

Sweden: All vehicles must use M+S and 3PMSF winter tyres with a minimum tread depth of three millimetres from 1 December to 31 March in winter conditions.

Italy: It’s compulsory to carry chains in the car or fit winter tyres with M+S markings from 15 November to 15 April. The rule applies outside of urban areas, but it can also be requested within them by local authorities.

Pirelli’s winter tyres

Pirelli has developed a comprehensive range of winter and all-season tyres to respond to all requirements and driving conditions. Two new Pirelli winter and all-season products make their debut for this winter in 2024: the P Zero Winter 2 and Cinturato All Season SF3, both of which have obtained winning results in comparative tests conducted by specialist publications. Those looking for maximum performance and safety in winter conditions can rely on the P Zero Winter 2, which took the top score (A) on the European tyre label for wet grip, with excellent braking on snow.

The latest all-season tyre from Pirelli is the Cinturato All Season SF3, which offers year-round control as shown by the Performance Mark: a seal of excellence issued by certifying body TÜV SÜD. The new Pirelli all season tyre features the 3PMSF marking, which guarantees safe driving even on icy and snowy surfaces. These continuous safety and performance improvements – even in the most extreme winter conditions – stems from the unstinting work of Pirelli’s engineers, who use the most advanced virtual modelling techniques as well as artificial intelligence and driving simulators.

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MAXAM Tire has named Chris Rhoades as its new Zone Sales Director for the Northern region, a move that underscores the company’s dedication to expanding its footprint and enhancing customer service within the speciality tyre aftermarket. The appointment reflects a broader strategy to strengthen leadership and competitive positioning in the sector.

Rhoades brings over 25 years of international industry experience and a well-established reputation as a leading voice in the tyre business. His leadership credentials include being elected to two separate terms on the Tire Industry Association Board of Directors. Most recently at BKT Tires, he managed strategic growth in complex and highly technical off the road markets, where he aligned regional execution with global strategy, led cross functional teams and consistently delivered measurable revenue increases.

In his new capacity, Rhoades will direct all sales operations across the Northern region, collaborating closely with customers and partners to ensure performance, service and support remain synonymous with the MAXAM Tire brand. His appointment signals a focused effort to drive results through experienced leadership and deep market knowledge.

Jimmy McDonnell, Vice President – Sales and Marketing, MAXAM Tire, said, “We are excited to welcome Chris to the MAXAM team. Chris brings deep industry knowledge, proven leadership and a strong customer-first mindset that will create immediate value for our partners. His experience and vision will play an important role as we continue to grow our presence, strengthen relationships and expend the MAXAM brand across the market.”

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Bekaert’s Board of Directors has announced the appointment of Olivier Biebuyck as the company’s next Chief Executive Officer, effective 1 June 2026. He brings extensive expertise in leading, expanding and transforming global industrial enterprises through both organic growth and acquisitions, positioning him to drive Bekaert’s future strategic goals.

On that same date, the board will co-opt Biebuyck as a director. Meanwhile, current CEO and board member Yves Kerstens will conclude his mandate on 31 May 2026, having led the company in recent years. He will also step down from his directorship as of that day.

The leadership transition marks a carefully planned succession, with Biebuyck’s track record seen as critical to advancing Bekaert’s long-term ambitions. The changes take effect at the end of May and start of June 2026.

Jürgen Tinggren, Chairman of the Board of Directors, said, “I am proud to announce the appointment of Olivier Biebuyck as CEO of Bekaert. The Board is convinced that he is the right person to lead the transformation of the company in its next chapter. On behalf of the Board and the entire Bekaert team, I would like to express our sincere appreciation to Yves for his leadership, commitment and contribution to the company over the past years, and wish him the very best.”

Biebuyck said, “Bekaert has an impressive history of innovation, business expansion and evolution. I am honoured to take up the role of CEO at Bekaert. I look forward to working closely with the Board, the leadership team and all colleagues around the world to further transform and grow the company and create long term value for all our stakeholders.”

Kerstens said, “It has been a privilege to serve as CEO of Bekaert and to work alongside our colleagues around the world during the past years. I am proud of what we have achieved together and wish Olivier all the best to lead the company in building a strong future.”

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Sri Lanka-based GRI Tires has extended its limited warranty coverage for pneumatic tyres to up to 10 years, effective from 2026, as the specialty tyre manufacturer seeks to strengthen customer assurance across its agricultural, construction and material handling businesses.

The revised warranty policy applies to all GRI-branded pneumatic tyres manufactured on or after January 1, 2025, and covers customers in more than 80 countries. The company previously offered warranty coverage of up to seven years.

Under the updated policy, agricultural radial tyres will be covered for up to 10 years, while agricultural bias tyres will receive coverage of up to eight years. Construction, earthmover, industrial, material handling, port and mining tyres will be covered for up to five years, subject to terms and conditions.

GRI said warranty protection would cover qualifying defects, with credit issued on a pro-rated basis.

For qualifying failures occurring within the first three years, and where radial tyre wear does not exceed 20 per cent, customers will receive a full replacement credit.

The warranty applies exclusively to the original end-use purchaser.

“This enhanced 10-year warranty is more than a policy update — it is a statement of our conviction in the quality of every tire we manufacture,” said Barry Guildford, global commercial director at GRI.

“We build tires to perform in the most demanding conditions, and we stand behind them.”

Customers can submit warranty claims through authorised GRI dealers and distributors, or directly through the company’s customer support channels.

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Georg Nordmann Holding Aktiengesellschaft (GNH) has appointed Martin Rathke as Managing Director of its subsidiary Nordmann (Nordmann, Rassmann GmbH), effective 1 May 2026. The move marks a strategic step in the company’s ongoing leadership development.

Rathke joins with considerable leadership experience and deep knowledge of international sales and distribution within the chemical distribution sector. His career includes years of service in a family-owned enterprise, where he held senior management roles with global responsibility. He will now share leadership duties with Ulrich Cramer, who remains in his position, and together they aim to form a closely aligned team to advance Nordmann’s strategic direction.

The joint leadership will focus on accelerating global expansion through targeted strategic, organic and inorganic growth while optimising existing operations and continuously refining the company’s portfolio strategy. Backed by the commitment of its shareholders, Nordmann seeks to strengthen its international presence and evolve into a global player in the chemical distribution industry.

Irina Zschaler, CEO of Georg Nordmann Holding Aktiengesellschaft, said, “Martin brings exactly the combination of entrepreneurial mindset, international experience and leadership strength that we value in our relationships and for our path to grow. Our collaboration is based on responsibility, integrity and the aspiration to create added value together for all involved and the entire group. We are therefore very much looking forward to welcoming our full Nordmann team.”

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