Pirelli will continue to be the sole official tyre supplier for all classes of the FIM Superbike World Championship up to and including the 2026 season. 

With the current agreement expiring at the end of 2023, Dorna WorldSBK Organization, in agreement with the FIM, the International Motorcycling Federation, proposed to Pirelli, which accepted, a new three-year agreement for the period 2024-2026.

Thus continues a unique collaboration, in terms of longevity, within the international motorsport panorama, which this year celebrates 20 years. Moreover, it remains a demonstration of the solid relationship that Pirelli has established with Dorna, the FIM, the teams and the riders, thanks to the constantly improving quality, reliability and performance of its tyres.

Gregorio Lavilla, WorldSBK Executive Director for DWO, “Pirelli has proved time and again to be a perfect match for WorldSBK as our sole Official Tyre Supplier. Not only does our partnership ensure a great level of quality and performance to our teams and riders throughout the season on a wide variety of venues, but they also completely embraced the values and philosophy of the Championship by bringing to the race track the products they offer to motorcyclists. WorldSBK has evolved through numerous eras and phases since we started to work with Pirelli, and the fact that we’ve been building on this mutually beneficial collaboration over the past 20 years is unprecedented. So, it’s with great enthusiasm that we’re looking towards the future of WorldSBK and Pirelli together as the Championship evolves and new challenges arise.”

Aldo Nicotera, Senior Vice-President and Head of Moto and Cycling Pirelli, “This year we are celebrating an important milestone: in fact, it has been 20 years that we have been alongside the FIM Superbike World Championship as Sole Supplier for all classes. A road, begun in 2004, which represented the first example of a single-tyre formula in the history of top motorsport competitions and which, years later, has proven to be a winning choice, later followed by other championships. Motorsport has historically been an integral part of Pirelli’s DNA, and this renewal is in line with our corporate strategy, which sees World Superbike as a key platform for developing our motorcycle tyres, starting with racing and super sports tyres. We are happy to continue this adventure alongside Dorna, the teams and riders until 2026 whilst continuing to offer motorcyclists from all over the world tyres that contain the best Superbike-derived technology.

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Hankook Tyre UK has expanded its Truck and Bus team with two key appointments. Jason Bloor has been appointed as National Account Manager, while Peter Hatton has been appointed as Regional Sales Manager for the combined Midlands and Northwest region.

Bloor, who will be overseeing national fleets activities, brings with him 34 years of experience in the tyre industry, while Hatton, who joined Hankook Tyre UK in May, has over three decades of expertise in the tyre and transport industry.

Chang-Yool Han, Managing Director, Hankook Tyre UK, said, “Following the opening of Hankook House, our new UK headquarters, we are pursuing ambitious growth plans for the UK market. We are delighted to welcome Jason Bloor and Peter Hatton to the team. Their extensive industry experience will undoubtedly make an immediate impact on the company’s continued success."

Bloor said, “I joined the tyre industry straight out of school in 1991 starting as a fitter where I discovered a passion for fleet management. Over the last 20 years, I have managed mileage contracts and key accounts, taking on responsibility in both sales and operations. I am excited to bring my decades of experience to Hankook and help drive brand awareness and strengthen customer relationships.”

Hatton said, “Having spent 30+ years working in the tyre and transport industry, I am privileged to be part of the Hankook UK team. The company offers an excellent range of tyre products across its premium Hankook brand and associate brand Laufenn. I look forward to applying my skills and experience in supporting both current and new customers while working alongside a brilliant team.”

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CAMSO Construction has appointed Steffen Sahl as Director of Sales for Europe. Sahl brings with him 25 years of experience in the European OTR mobility sector.

The company statement read: “With over 25 years of experience in the European OTR mobility sector, and a successful entrepreneurial journey in distribution, Steffen combines deep market insight with a customer-first mindset.”

“This is a tremendous opportunity, and I am filled with gratitude for everyone who has been part of my professional path so far. A huge thank you to my previous colleagues, mentors and teams – I carry your lessons and support with me. I am deeply honoured by the trust of the CEAT leadership, and am immensely looking forward to building on Camso's strong foundation, driving growth across European markets and collaborating with the talented team in the CEAT speciality family,” said Sahl on his appointment.

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JK Tyre & Industries Ltd, one of India's largest tyre manufacturers, has announced its partnership as co-presenting sponsor of the Men's Asia Cup 2025, as the cricket tournament begins its three-week run across venues in the United Arab Emirates.

The sponsorship deal with Sony Sports Network covers the Twenty20 International tournament running from September 9 to 28 across Dubai and Abu Dhabi, marking JK Tyre's expansion from its traditional motorsport sponsorship into cricket broadcasting.

The partnership positions JK Tyre to reach cricket audiences across India and Asia during prime-time broadcasts of the 19-match tournament, which features eight national teams competing for the continental title.

"At JK Tyre, we have always believed in the power of sport to unite, inspire, and drive passion. Having nurtured motorsport for over three decades, we are excited to bring the same spirit to cricket, a game that binds millions of fans across Asia," said Srinivasu Allaphan, Director-Sales & Marketing at JK Tyre & Industries Ltd.

"Our association with the Men's Asia Cup 2025 is a strategic step in strengthening our brand visibility across India and Asia and reinforcing our positioning as 'Desh Ka Tyre,' a brand that reflects the aspirations and passions of today's India."

JK Tyre, which has built its sporting credentials through decades of involvement in motorsport, is leveraging cricket's popularity to strengthen its market position across Asia's emerging economies.

The Asia Cup represents one of cricket's premier regional tournaments, with the current edition featuring teams including India, Pakistan, Sri Lanka, Bangladesh and Afghanistan amongst others. The tournament serves as preparation for next year's T20 World Cup.

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InnoVent Technology LLC has appointed Jose Rodriguez as its new Chief Technology Officer. He brings three decades of extensive experience in industrial digital systems, automation and simulation platforms to the role.

Rodriguez was most recently the Global Technical Authority at Wood Group, a multi-billion-dollar engineering firm, and previously served as CTO of Ingenious Inc., prior to its acquisition by Wood. In his new position, he will direct a global team focused on advancing the company's InnoSIM digital twin platform.

His leadership will be central to integrating commercial AI and automation systems, significantly boosting predictive modelling capabilities and deploying digital twin projects on an international scale. The appointment underscores InnoVent's strategic commitment to leading the industry through cutting-edge technological innovation and advanced digital solutions.

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