Retreaded tyres have evolved to meet modern demands, blending cost-efficiency with environmental responsibility. Since tyres’ operational costs are the second highest expense after fuel consumption, retreading provides a smart solution for transporters and fleet owners. Today, its reach extends beyond commercial vehicles to motorsports, exemplified by Malatesta Tyres’ triumph in the Italian Rallycross Championship. This milestone highlights the potential of retreaded tyres in high-performance scenarios, redefining perceptions and showcasing its critical role in the circular economy.

The use of retreaded tyres has penetrated different geographies over the centuries. Origins of companies involved in the trade even dates back to the 1950s just after the end of World War II. Moreover, as tyres take the second spot for the most expensive ware in a vehicle after fuel, retreading has been a boon in disguise for transporters and fleet owners. Adding to the virtues of this old trade is its quality of ‘reuse’ that boots the quotient on sustainability. However, as the world grows more and more accustomed and informed of retreading, especially with developing countries welcoming it with arms open, the trade is taking a step into the future. While most people are aware that tyre retreading mostly happens on commercial vehicles, has anyone heard that the world of motorsports is also subjected to such wares? Probably not!

HERE’S AN EYE OPENER!

Italian family-owned Malatesta Tyres forayed into the motorsports category in 2023 when Brazilian-born driver Lucas Scabbia took on the Italian Rallycross Championship in the STC Plus 2000 Class. The racer donned Malatesta’s retreading tyres on his Peugeot 207 1.6 RS and eventually went on to be crowned the Italian Champion after the season in the category.

 While the feat clearly resembles the power of tyre retreading and bears the mark of quality as motorsports require very heavy-duty tyres, it also quells the myths associated with retreading and its potential applications within different tyres categories.

RALLY TYRES

Following the marvellous job, a peek into the world of Malatesta Tyres revealed the nuances to making retreaded tyres for the motorsport events and the company’s plans to further explore the rugged terrains with its tyres.

Speaking exclusively to Tyre Trends on the quality benchmarks adopted to make retreaded tyres for the motorsport event, Sales Manager Matteo Malatesta revealed, “We relied on high-quality casings, using only premium brands for the Rally Cross event, specifically. Additionally, we reinforced the casings designated for racing tyres, particularly the sidewalls, to make them stronger and provide faster responses on track curves. We utilised eight different compounds, ranging from super soft to hard, to ensure versatility. Each tyre underwent shearographic testing to confirm there are no separations.”

He added, “We don’t supply retreaded tyres for the Rally Cross World Cup, but they are used in other events not only in Italy but also in countries like those participating in the Baltic Rally Cross. The World Cup primarily uses monobranded new tyres from manufacturers that sponsor the events heavily as they invest significant amounts to ensure their tyres are exclusively used. Our approach is different; we don’t invest as heavily in sponsorships. Nonetheless, these retreaded tyres are cost-effective, saving users significant amounts of money.”

Alluding to how the company handled skepticism about durability and reliability, he noted, “The primary difference between our racing retreaded tyres and new racing tyres lies in the casing. New racing tyres are built with casings specifically designed for racing, making them inherently stronger. However, we compensate for this by reinforcing our retreaded tyres, particularly on the sidewalls, to ensure they perform like a racing casing. A hard sidewall is crucial in motorsport as it provides quicker responses during turns. If the sidewall is too soft, the car’s turning response is slower. By making the sidewalls harder, we achieve a faster and more precise response.”

“Regarding the compounds, the difference between our compounds and those used in new tyres is minimal. We design our compounds from scratch using proprietary recipes, which results in performance being very similar to that of new tyres, ensuring reliability and durability in high-demand racing scenarios,” he added.

When asked about plans to launch the tyres in other motorsports categories or events, he expressed an interest in expanding but clarified that, at present, the focus is primarily on Rally Cross. He acknowledged that other racing categories could potentially be interesting but noted a challenge that involved many motorsport participants willing to pay premium prices for new tyres and might not consider retreaded options. However, he also pointed out that there are racers who need to conduct extensive training and testing, and for them, retreaded tyres could be a viable and cost-effective option.

The company also collaborated with an Italian race car design and driver training institute called Labs Automotive for putting the tyres on track. Regarding the collaboration, he explained, “This collaboration extends to Labs Automotive’s school, where they teach driving skills and use our tyres for training as well as for regular racing events.”

PRESENT DAY

Matteo explained that he represents the third generation of a family business that originated in 1946 in Rome, founded by his grandfather, Alberto Malatesta. After returning to Italy from Africa following the Second World War, Alberto started working in a tyre shop, where he learned the craft of retreading tyres. From modest beginnings, he gradually expanded the business with the help of his three sons. Currently, Matteo’s uncle is the Chief Executive Officer of the company.

The first industrial-scale factory was built in 1970s and by 1990s. The company had established a larger and more advanced facility in Anagni, 50 kilometres south of Rome, which houses the current headquarters too and produces a wider range of retreaded and refurbished tyres.

Besides racing tyres, the company also processes offroad tyres, car tyres for summer and winter, solid tyres etc. Since the 2000s, the company began producing racing and solid tyres while maintaining a focus on retreading truck tyres using casings sourced from customers and its own inventory. A fleet of five trucks collect used casings from clients within a 300 to 400 kilometre radius around Rome, which are retreaded and returned within a week.

Matteo also emphasised that the company continues to invest in advanced machinery and technologies to ensure Matteo Malatesta high-quality retreaded tyres. It develops specialised compounds in its own lab and retreads approximately 200,000 tyres annually, catering to both B2B and B2C markets and exporting to 20 countries.

He also highlighted that the family business employs around 40 people, with the management remaining under the Malatesta family. Alongside the main operations, the company also produces bladders and envelopes for retreading facilities and new tyres through their subsidiary, MAE Industria Gomma. They also operate a tyre shop by the factory that sells both self-made products and new tyres from multiple brands, and this shop recently became a member of Michelin’s Euromaster network.

In terms of revenue, Matteo noted that truck tyres account for around 25–30 percent, while off-the-road and passenger car tyres make up approximately 40 percent. Race tyres contribute about 10 percent, as do solid tyres, with the remaining 10 percent comprising other types of tyres.

LOCAL INDUSTRY

Despite the challenges posed by competition from low-cost Asian manufacturers, particularly from countries like China, Thailand and Vietnam, the company has remained committed to retreading. Matteo noted that while retreaded tyres are environmentally beneficial, the price gap between new budget tyres and retreaded options often sways customers towards the former, limiting demand for retreads.

Despite the growing challenges and closures of many retreading factories over the years, the company remains dedicated to this segment, believing in its environmental and performance advantages.

Commenting on whether retreading is a dying industry in Italy, he noted, “Retreading is not a dying industry, but it’s not thriving either. It’s stable but slightly declining, which is concerning given the growing emphasis on environmental sustainability. While recycling plastics and paper has become mandatory, there’s no similar push for retreading tyres, even though retreaded tyres can perform as well as or better than budget tyres. It’s baffling that such a viable recycling method isn’t more supported or incentivised.”

“Our factory is currently operating at 30–40 percent of its capacity, meaning we could double our production if needed. However, finding enough quality casings is a challenge. In Europe, the system is inconsistent. For example, when purchasing new tyres, consumers pay a tax for tyre disposal. In countries like Spain and England, this has led to mandatory recycling policies where a portion of casings must be reused, making it easier to source materials for retreading. In contrast, Italy has regulations that hinder the reuse of casings. This makes it difficult to find casings suitable for retreading,” he added.

The company has invested in advanced technologies to improve the longevity and performance of retreaded tyres. It uses a shearographic machine to inspect casings before and after retreading and electrical detection systems to identify micro-holes. Additionally, laser-equipped machinery ensures precise casing measurements, while high-quality rubber and proprietary recipes are used for compound testing. The company also invests in rebalancing technologies ensuring superior performance and reliability.

He emphasised the need for greater efforts by European states and unions to inform the public and potentially legislate the mandatory use of retreaded tyres to support the industry.

FUTURE COURSE

Matteo mentioned that the company exports to 20 countries and its largest export markets are in Northern Europe, particularly Scandinavia and the Baltic countries. These regions are accustomed to using retreaded tyres and have a strong culture of recycling, making them ideal markets for the company’s products.

He also expressed a strong desire to expand the use of retreaded racing tyres into other types of motorsports. Furthermore, he highlighted that the company is supplying retreaded tyres to the Rome Fiumicino Airport. This collaboration began approximately two years ago after the airport, which had been exploring greener initiatives, reached out to the company. The airport representatives visited the company’s facility, became convinced of the quality and viability of retreaded tyres and started using them for its fleet of smaller cars.

Nonetheless, the executive stated that while this partnership marked progress, there is still a significant opportunity to expand retreaded tyre use at the airport. For example, many buses transporting passengers to planes still rely on low-cost Asian tyres rather than retreads. He expressed a desire to see a broader adoption of retreaded tyres in this sector and plans to continue advocating for their use at the airport.

Retreaded tyres exemplify the perfect balance of cost-effectiveness, performance and sustainability. By reusing casings and employing advanced technologies, it offers a reliable alternative to new tyres across diverse applications – from commercial vehicles to motorsports. Companies like Malatesta Tyres have demonstrated the durability and versatility of retreaded tyres, debunking myths about reliability. As environmental awareness grows, retreading emerges as a vital contributor to the circular economy, making it a crucial choice for eco-conscious industries and individuals alike.

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Discount Tire has earned a prominent position on Glassdoor's Best Places To Work 2026 list, ranking 14th in Consumer Services and within the top 100 US employers. This distinction is awarded to organisations with over 1,000 employee reviews on Glassdoor and a minimum rating of 3.5. For the Scottsdale-based retailer, with more than 1,250 locations nationally, the honour underscores a long-standing commitment to its workforce.

The company cultivates a people-first culture for its over 30,000 employees by providing substantial career growth, thorough training, leadership development and competitive benefits. This philosophy, centred on serving others and empowering personal goals, previously earned Discount Tire top Glassdoor rankings from 2018 through 2021. The latest recognition reaffirms its status as an employer dedicated to fostering a supportive and progressive workplace.

Dean Muglia, Chief Executive Officer, said, "We treat our people like family. We're honoured to be recognised by both current and former employees and Glassdoor as a best place to work. We strive every day to deliver the most inviting, easy and safe experience possible for our people and our customers."

Michael Zuieback, Executive Chairman, said, "Through six and a half decades of growth, our primary commitments have stayed true: We want to take care of people and help make more dreams come true.”

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Radar Tyres has entered a significant, multi-year global partnership with Cricket South Africa, a strategic move to build its brand within a sport enjoyed by a worldwide audience. This alliance grants the company headline sponsorship for the Proteas Men’s and Women’s T20 International sides, alongside associate partnership status for their ODI and Test matches. Radar will also be the headline partner for South Africa’s Under-19 national teams.

The collaboration provides substantial visibility, featuring exclusive logo placement on both match and training kits, with the new T20I apparel already unveiled. For Radar, this investment is a key step in leveraging high-profile platforms to enhance global brand recognition, all while maintaining its commitment to providing high-quality, value-driven tyre products.

G S Sareen, President and CEO, Omni United, said, "Becoming the Global Partner of the Proteas marks a significant milestone in Radar Tyres' global brand journey and reflects our belief in sport as a powerful platform to build brand equity, strengthen dealer support, enhance trust and credibility and connect with households worldwide. Through this partnership, we are able to engage with cricket fans both locally and globally while reinforcing Radar Tyres' as a reliable, performance-driven brand committed to delivering premium-performance at an accessible price point."

Pholetsi Moseki, Chief Executive Officer, CSA, said, "CSA is extremely proud to partner with Radar Tyres, an organisation that shares our values and commitment to excellence. This partnership is a significant milestone, securing support not only for our senior teams but for our junior teams as well. This partnership reflects our deliberate approach to working with like-minded organisations, guided by a long-term vision of developing the game, supporting our players and delivering memorable experiences for fans. Radar Tyres' support also reinforces CSA's commitment to excellence and inclusion, strengthening our ability to drive high performance across all levels."

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For the second consecutive year, the Alliance for the Future of Tyres (AZuR) has been shortlisted for the German Award for Sustainability Projects, following its 2025 win. This renewed nomination underscores the jury’s recognition of AZuR as a pioneering force in sustainability, particularly for its dedicated efforts to advance tyre retreading as a core component of a circular economy. The 2026 award ceremony will be held under the patronage of Brigitte Zypries on 17 September in Berlin.

AZuR’s multifaceted initiative extends well beyond theoretical advocacy. Its work gained significant international attention with the Retreading Summit, held in September 2025 at KRONE Trailer in Werlte. This event convened experts from industry, politics, academia and media for two days of intensive dialogue on the potential, challenges and necessary policy frameworks for tyre modernisation, leading to the launch of concrete action plans. Furthermore, the alliance drives progress through strategic communications and direct support for flagship projects, such as the new passenger car tyre retreading facility established by Rigdon in Pfaffenhofen.

Central to AZuR’s mission is transforming public perception by demonstrating that worn tyres are valuable resources, not waste. Through ongoing awareness campaigns, it highlights the substantial ecological and economic benefits of retreaded tyres, which can be refurbished multiple times to conserve raw materials, reduce climate impact and offer cost-effective solutions. The German Award for Sustainability Projects, judged by a panel chaired by Prof Dr Claudia Kemfert of DIW Berlin, evaluates entries based on their innovation, impact and relevance to a sustainable future. AZuR’s repeated shortlisting affirms that its model for a tyre circular economy is a replicable and exemplary system with groundbreaking potential.

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Seasoned tyre industry executive Manish Maharaj has embarked on a new professional chapter, joining Balkrishna Industries Ltd (BKT Tires) in a senior leadership capacity after a distinguished 11-year tenure with Apollo Tyres Ltd.

In his new role at BKT Tires, Maharaj has been appointed General Manager and Head of Business Finance, where he will focus on enhancing financial strategy, driving performance-driven growth, and building scalable systems to support BKT’s global expansion ambitions.

“I am thrilled to begin a new chapter with BKT Tires,” said Maharaj.

Maharaj’s career at Apollo spanned multiple strategic roles in one of the world’s leading tyre manufacturers, most recently serving as Regional Chief Financial Officer for South East Asia, the Middle East and Africa, and later as Business Head for South East Asia. In these capacities, he led multi-market commercial and financial operations, driving robust business performance across diverse cultural and economic environments.

At Apollo, Maharaj was responsible for charting growth strategies in fast-evolving markets, strengthening distributor partnerships, and reinforcing brand positioning across key ASEAN economies. His leadership coincided with initiatives to expand premium brand presence in Thailand, Malaysia, Philippines & South Korea and foster deeper retail engagement across the ASEAN region.

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