Retreaded tyres have evolved to meet modern demands, blending cost-efficiency with environmental responsibility. Since tyres’ operational costs are the second highest expense after fuel consumption, retreading provides a smart solution for transporters and fleet owners. Today, its reach extends beyond commercial vehicles to motorsports, exemplified by Malatesta Tyres’ triumph in the Italian Rallycross Championship. This milestone highlights the potential of retreaded tyres in high-performance scenarios, redefining perceptions and showcasing its critical role in the circular economy.

The use of retreaded tyres has penetrated different geographies over the centuries. Origins of companies involved in the trade even dates back to the 1950s just after the end of World War II. Moreover, as tyres take the second spot for the most expensive ware in a vehicle after fuel, retreading has been a boon in disguise for transporters and fleet owners. Adding to the virtues of this old trade is its quality of ‘reuse’ that boots the quotient on sustainability. However, as the world grows more and more accustomed and informed of retreading, especially with developing countries welcoming it with arms open, the trade is taking a step into the future. While most people are aware that tyre retreading mostly happens on commercial vehicles, has anyone heard that the world of motorsports is also subjected to such wares? Probably not!

HERE’S AN EYE OPENER!

Italian family-owned Malatesta Tyres forayed into the motorsports category in 2023 when Brazilian-born driver Lucas Scabbia took on the Italian Rallycross Championship in the STC Plus 2000 Class. The racer donned Malatesta’s retreading tyres on his Peugeot 207 1.6 RS and eventually went on to be crowned the Italian Champion after the season in the category.

 While the feat clearly resembles the power of tyre retreading and bears the mark of quality as motorsports require very heavy-duty tyres, it also quells the myths associated with retreading and its potential applications within different tyres categories.

RALLY TYRES

Following the marvellous job, a peek into the world of Malatesta Tyres revealed the nuances to making retreaded tyres for the motorsport events and the company’s plans to further explore the rugged terrains with its tyres.

Speaking exclusively to Tyre Trends on the quality benchmarks adopted to make retreaded tyres for the motorsport event, Sales Manager Matteo Malatesta revealed, “We relied on high-quality casings, using only premium brands for the Rally Cross event, specifically. Additionally, we reinforced the casings designated for racing tyres, particularly the sidewalls, to make them stronger and provide faster responses on track curves. We utilised eight different compounds, ranging from super soft to hard, to ensure versatility. Each tyre underwent shearographic testing to confirm there are no separations.”

He added, “We don’t supply retreaded tyres for the Rally Cross World Cup, but they are used in other events not only in Italy but also in countries like those participating in the Baltic Rally Cross. The World Cup primarily uses monobranded new tyres from manufacturers that sponsor the events heavily as they invest significant amounts to ensure their tyres are exclusively used. Our approach is different; we don’t invest as heavily in sponsorships. Nonetheless, these retreaded tyres are cost-effective, saving users significant amounts of money.”

Alluding to how the company handled skepticism about durability and reliability, he noted, “The primary difference between our racing retreaded tyres and new racing tyres lies in the casing. New racing tyres are built with casings specifically designed for racing, making them inherently stronger. However, we compensate for this by reinforcing our retreaded tyres, particularly on the sidewalls, to ensure they perform like a racing casing. A hard sidewall is crucial in motorsport as it provides quicker responses during turns. If the sidewall is too soft, the car’s turning response is slower. By making the sidewalls harder, we achieve a faster and more precise response.”

“Regarding the compounds, the difference between our compounds and those used in new tyres is minimal. We design our compounds from scratch using proprietary recipes, which results in performance being very similar to that of new tyres, ensuring reliability and durability in high-demand racing scenarios,” he added.

When asked about plans to launch the tyres in other motorsports categories or events, he expressed an interest in expanding but clarified that, at present, the focus is primarily on Rally Cross. He acknowledged that other racing categories could potentially be interesting but noted a challenge that involved many motorsport participants willing to pay premium prices for new tyres and might not consider retreaded options. However, he also pointed out that there are racers who need to conduct extensive training and testing, and for them, retreaded tyres could be a viable and cost-effective option.

The company also collaborated with an Italian race car design and driver training institute called Labs Automotive for putting the tyres on track. Regarding the collaboration, he explained, “This collaboration extends to Labs Automotive’s school, where they teach driving skills and use our tyres for training as well as for regular racing events.”

PRESENT DAY

Matteo explained that he represents the third generation of a family business that originated in 1946 in Rome, founded by his grandfather, Alberto Malatesta. After returning to Italy from Africa following the Second World War, Alberto started working in a tyre shop, where he learned the craft of retreading tyres. From modest beginnings, he gradually expanded the business with the help of his three sons. Currently, Matteo’s uncle is the Chief Executive Officer of the company.

The first industrial-scale factory was built in 1970s and by 1990s. The company had established a larger and more advanced facility in Anagni, 50 kilometres south of Rome, which houses the current headquarters too and produces a wider range of retreaded and refurbished tyres.

Besides racing tyres, the company also processes offroad tyres, car tyres for summer and winter, solid tyres etc. Since the 2000s, the company began producing racing and solid tyres while maintaining a focus on retreading truck tyres using casings sourced from customers and its own inventory. A fleet of five trucks collect used casings from clients within a 300 to 400 kilometre radius around Rome, which are retreaded and returned within a week.

Matteo also emphasised that the company continues to invest in advanced machinery and technologies to ensure Matteo Malatesta high-quality retreaded tyres. It develops specialised compounds in its own lab and retreads approximately 200,000 tyres annually, catering to both B2B and B2C markets and exporting to 20 countries.

He also highlighted that the family business employs around 40 people, with the management remaining under the Malatesta family. Alongside the main operations, the company also produces bladders and envelopes for retreading facilities and new tyres through their subsidiary, MAE Industria Gomma. They also operate a tyre shop by the factory that sells both self-made products and new tyres from multiple brands, and this shop recently became a member of Michelin’s Euromaster network.

In terms of revenue, Matteo noted that truck tyres account for around 25–30 percent, while off-the-road and passenger car tyres make up approximately 40 percent. Race tyres contribute about 10 percent, as do solid tyres, with the remaining 10 percent comprising other types of tyres.

LOCAL INDUSTRY

Despite the challenges posed by competition from low-cost Asian manufacturers, particularly from countries like China, Thailand and Vietnam, the company has remained committed to retreading. Matteo noted that while retreaded tyres are environmentally beneficial, the price gap between new budget tyres and retreaded options often sways customers towards the former, limiting demand for retreads.

Despite the growing challenges and closures of many retreading factories over the years, the company remains dedicated to this segment, believing in its environmental and performance advantages.

Commenting on whether retreading is a dying industry in Italy, he noted, “Retreading is not a dying industry, but it’s not thriving either. It’s stable but slightly declining, which is concerning given the growing emphasis on environmental sustainability. While recycling plastics and paper has become mandatory, there’s no similar push for retreading tyres, even though retreaded tyres can perform as well as or better than budget tyres. It’s baffling that such a viable recycling method isn’t more supported or incentivised.”

“Our factory is currently operating at 30–40 percent of its capacity, meaning we could double our production if needed. However, finding enough quality casings is a challenge. In Europe, the system is inconsistent. For example, when purchasing new tyres, consumers pay a tax for tyre disposal. In countries like Spain and England, this has led to mandatory recycling policies where a portion of casings must be reused, making it easier to source materials for retreading. In contrast, Italy has regulations that hinder the reuse of casings. This makes it difficult to find casings suitable for retreading,” he added.

The company has invested in advanced technologies to improve the longevity and performance of retreaded tyres. It uses a shearographic machine to inspect casings before and after retreading and electrical detection systems to identify micro-holes. Additionally, laser-equipped machinery ensures precise casing measurements, while high-quality rubber and proprietary recipes are used for compound testing. The company also invests in rebalancing technologies ensuring superior performance and reliability.

He emphasised the need for greater efforts by European states and unions to inform the public and potentially legislate the mandatory use of retreaded tyres to support the industry.

FUTURE COURSE

Matteo mentioned that the company exports to 20 countries and its largest export markets are in Northern Europe, particularly Scandinavia and the Baltic countries. These regions are accustomed to using retreaded tyres and have a strong culture of recycling, making them ideal markets for the company’s products.

He also expressed a strong desire to expand the use of retreaded racing tyres into other types of motorsports. Furthermore, he highlighted that the company is supplying retreaded tyres to the Rome Fiumicino Airport. This collaboration began approximately two years ago after the airport, which had been exploring greener initiatives, reached out to the company. The airport representatives visited the company’s facility, became convinced of the quality and viability of retreaded tyres and started using them for its fleet of smaller cars.

Nonetheless, the executive stated that while this partnership marked progress, there is still a significant opportunity to expand retreaded tyre use at the airport. For example, many buses transporting passengers to planes still rely on low-cost Asian tyres rather than retreads. He expressed a desire to see a broader adoption of retreaded tyres in this sector and plans to continue advocating for their use at the airport.

Retreaded tyres exemplify the perfect balance of cost-effectiveness, performance and sustainability. By reusing casings and employing advanced technologies, it offers a reliable alternative to new tyres across diverse applications – from commercial vehicles to motorsports. Companies like Malatesta Tyres have demonstrated the durability and versatility of retreaded tyres, debunking myths about reliability. As environmental awareness grows, retreading emerges as a vital contributor to the circular economy, making it a crucial choice for eco-conscious industries and individuals alike.

Bridgestone Corporation (Bridgestone) has been selected once again to continue as a constituent of three internationally renowned environmental, social and governance (ESG) indexes: the MSCI ESG Leaders Indexes, the FTSE4Good Index Series and the Dow Jones Sustainability World Index (DJSI World).

Bridgestone has been a part of the MSCI ESG Leaders Indexes for two years in a row since 2023, the DJSI World for three years in a row since 2022 and the FTSE4Good Index Series for seven years in a row from 2018. Bridgestone's specific Mid Term Business Plan (2024-2026) has been steadily implemented, putting sustainability at the centre of its operations. The company's 2020 vision and Mid-Long Term Business Strategy served as the foundation for the plan.

According to the company statement, “Setting forth the vision of ‘Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company’, Bridgestone links its business to the realisation of carbon neutrality, a circular economy and nature positivity across the entire value chain. From the ‘produce and sell’ phase and the ‘use’ of its products through to their ‘renewal’ to raw materials, Bridgestone aims to build a foundation for creating sustainability value.”

The following initiatives have contributed to Bridgestone's inclusion in these indexes:

• Contributing to a circular economy and attaining carbon neutrality by using ENLITEN technology to make tyres from recycled and renewable resources, using BCMA and switching to ‘Green & Smart’ manufacturing at Bridgestone locations to increase resource productivity and energy efficiency.
• Encouragement of nature positivity through initiatives for the sustainable use of water resources and natural rubber that are closely related to the commercial operations of the firm, including strengthening assistance for natural rubber smallholders.
• Strengthening of a thorough structure and procedure for human rights due diligence that aims to identify, mitigate, avoid and disclose human rights concerns.
• Visualisation and disclosure of the impact of social contribution actions that are in line with the global goals.

German automotive company and tyre major Continental has been added another feather to its cap with bagging the ‘Tire Manufacturer of the Year’ at this year’s Tire Technology International Awards for Innovation and Excellence at this year’s Tire Technology Expo.

With this, Continental becomes the only tyre maker to have won two concurrent awards – Tire Manufacturer of the Year and Environmental Achievement of the Year – Manufacturing. The company’s Lousado facility in Portugal was also recognised for manufacturing tyres CO2-neutrally since last year.

Edwin Goudswaard, Head of Research & Development, Continental Tires, said, "We are especially proud to be the only manufacturer to be honoured twice at the Tire Technology Awards in an extremely competitive field. Both awards highlight our strong commitment to sustainable tire development and manufacturing. In such a highly competitive market, this success demonstrates our innovative prowess and our ability to actively shape the future of the industry."

Interestingly, this also marks it the fourth time that the German company has bagged the Tire Manufacturer of the Year award. The awards took into consideration tyre makers globally and were evaluated by a jury of 27 independent industry experts.

Going forward, Continental has outlined its ambition to switch all of its tyre plants to fully carbon-neutral production processes by 2040 at the latest.

Hankook Tire & Technology (Hankook Tire) has appointed Jongseon Ahn and Sanghoon Lee as Executive Directors and new Co-CEOs, following a resolution passed at the Annual General Meeting and Board of Directors meeting held on 26 March.

Ahn will be in charge of Hankook Tire's global innovation, R&D, procurement, production and quality, while Lee will be in charge of global sales and marketing initiatives to strengthen the premium positioning of the company's unified global brand, Hankook, as well as the supply of original equipment (OE) tyres for new vehicles. In addition to the leadership nominations, shareholders approved all eight agenda items at the Annual General Meeting, including the approval of the consolidated financial accounts, partial revisions to the Articles of Incorporation and director appointments.

Ahn has extensive leadership expertise and a proven track record of advancing technology innovation in the operational holding firm, Hankook & Company. He oversaw general management and spearheaded innovative initiatives in 2021 while serving as COO of Hankook & Company and Head of ES (Energy Solution) Business Headquarters. He became the CEO in 2022 and oversaw the company's expansion of premium Absorbent Glass Mat (AGM) battery sales into important international markets, which greatly increased profitability and strengthened the company's platform for long-term success.

Lee's vast worldwide leadership experience serves as the foundation for his profound understanding of marketing and global sales strategy. He has held important regional leadership positions in China and Europe since 2018, during which time he has played a crucial role in bolstering the company's premium brand positioning internationally and continuously promoting creative business performance, both of which have greatly increased revenue. At the conclusion of last year, he was nominated as Hankook Tire's Co-CEO due to his success and leadership.

Sri Lanka-based speciality tyre manufacturer GRI (Global Rubber Industries) has won the prestigious Material Handling Industry (MHI) Innovation Award for Best Innovation in Sustainability at ProMat 2025, held in Chicago, USA. The company’s premium plus ULTIMATE GREEN XT tyre has been honoured as the world’s most sustainable material handling tyre made with 93.5 percent sustainable materials.

This solid material handling tyre, which was designed and produced at GRI's state-of-the-art production facilities in Sri Lanka, combines energy-efficient production methods, environmentally friendly raw materials and outstanding performance to lessen its impact on the environment and increase productivity for companies all over the world. The award follows a thorough evaluation procedure in which the most innovative developments influencing the future of material handling were evaluated by a prestigious panel of industry executives, technical specialists and sustainability advocates. In addition to being a success for GRI, this result demonstrates Sri Lanka's increasing influence in the global manufacturing sector and reaffirms the nation's capacity for high-quality, sustainable production.

Prabhash Subasinghe, Managing Director, GRI, said, “This award is not just a recognition for GRI – it is a moment of pride for Sri Lanka, showcasing our ability to lead in sustainable industrial solutions. The ULTIMATE GREEN XT is a Sri Lankan innovation making a difference on the global stage, reinforcing our belief that sustainability is not an option – it is a responsibility. At GRI, we always think of the next generation and strive to grow for generations to come. We dedicate this achievement to the passionate and hardworking people of Sri Lanka, whose expertise and dedication made this possible.”