Rubbercon 2024, hosted for the first time in Kerala, India, marked a milestone in the global rubber and tyre industry by addressing key sustainability challenges and opportunities. Held in Kochi from 5 to 7 December 2024, the event attracted over 850 delegates from around the world, including MSMEs, machine manufacturers, tyre producers and leading researchers.

On 5 December 2024, the stalwarts of the rubber industry ecosystem gathered in Kochi, Kerala at Rubbercon 2024 to discuss and debate the current and future trends facing the global as well as Indian rubber industry.

This also was the first time that Rubbercon was hosted in Kerala, which also is the base of natural rubber producers in the country. The 3-day event saw participation of over 850 delegates from all across the globe ranging from rubber producers, raw materials suppliers, machine makers, MSMEs, rubber product makers, universities and even tyre manufacturers.

Tyre industry veteran and former Chief of R&D at Apollo Tyres P K Mohamed said, “We have selected Kochi, the Financial capital of Kerala. At present, Kerala accounts for 90 percent of natural rubber production. I am fortunate enough to start my career with a product that is immensely rich in elastomeric materials, commonly known as rubbers, that revolutionised the life of mankind and made them wealthier, happier and more mobile. The mobility the world enjoys today would not be possible without rubber, which is the basic component used to manufacture tyres.”

He highlighted that since the invention of vulcanisation by Charles Goodyear in 1839, the scientific community has been working to improve the rubber goods, performance and failure properties to match the expectations of never-ending customer requirements.

“In recent years, the industry has been tested by numerous challenges, such as the electrification of automobiles, mobility-related issues, sustainability, circularity, carbon neutrality and regulations. The World Institute study published in the year 2015 indicates that coal, crude oil and natural gas, which are the primary materials used for the production of monomers such as isoprene, styrene, butadiene and other critical materials, may disappear by the end of this century. The price of petroleum products and natural rubber is shooting up daily, and the industry is finding it difficult to pass on this price increase to its customers. It is also observed that the industry’s bottom line is shrinking daily, some industries are even sinking into the negative bottom lines. We use approximately 18 kg to 25 kg of natural rubber and petroleum products to 130-140 litres of oil in a truck tyre. These reasons prompted the conference’s organisation to select the theme of sustainable development in the rubber industry – challenges and opportunities to create awareness and impart new knowledge among the rubber community,” added the industry veteran.

Mohamed was also honoured with Hancock Medal in recognition of his contribution to the global and Indian tyre industry.

R Mukhopadhyay, Chairman of the Indian Rubber Institute (IRI), in his address, mentioned that the per capita consumption of rubber in the country was set to double from the current 1.3 kg to 2.5 kg by 2030. This means that in addition to capital investment, the industry will also require human capital to take advantage of the numerous growth opportunity across the natural rubber ecosystem.

He also highlighted the pivotal role of IRI in advancing global expertise in rubber technology from education, research to skill development, aligning with international standards.

Mukhopadhyay shared that to accelerate and support innovations in the rubber industry, IRI is setting up The Centre of Excellence in Polymer Science and Rubber Technology at JSS Science and Technology University Campus, Mysore. Expected to be ready by April 2025, it is estimated that the world-class facility will see an expense of INR 5 billion.

Dr Tessy Thomas, Former Project Director of Agni Missile and Currently Vice-Chancellor of Noorul Islam Centre for Higher Education, Chief Guest at the event, said, “Sustainability is no longer an aspiration – it’s a necessity.”

She outlined concerns such as deforestation, biodiversity loss and emissions tied to rubber production, as well as raw material shortages driven by climate change and geopolitical uncertainties.

Dr Raghupati Singhania, Chairman & MD, JK Tyre & Industries, addressed the gathering virtually.

Roopak Karnik, Managing Director, Bekaert India, spoke about ‘Transformational Journey of Bekaert with Steel’ on how the company was developing new advanced products with high degree of dematerialisation in sustainability. “Adding recycled content will only exponentially support the sustainability drive by reducing the emission during life and usage of tyres,” he explained.

Srikanth Chakravarthy, MD, Eonix Management Solutions, gave a brief presentation on the topic of ‘Co-Creating a Sustainable Future’.

MAKING MOBILITY SUSTAINABLE

The topic of sustainability is now a global concern, with each stakeholder expected to do their bit to make tomorrow greener and better.

Rubbercon 2024 saw experts present and share their views on different aspects ranging from sourcing, manufacturing to processes, applications and even recovery & recyclability of rubber.

The speakers, ranging from technocrats to researchers to professors, represented various organisations such as University of Lincoln; Indian Institute of Technology, Kharagpur; Rubber, Chemical, and Petro Chemical Skill Development Council (RCPSDC); Confederation of Indian Industry (CII); Emissions Analytics; Cabot Corporation; Birla Carbon; Coesfeld & Co; Tekna Automazione e Controllo; Xingda International; Balkrishna Industries; Synthos; Silpara Technologies; Solvay and Kumho Petrochemicals, among others, shared their perspectives on a wide variety of topics pertaining to the rubber and tyre industry.

Several topics had a niche focus for the tyre industry ranging from the need for skilled manpower for rubber tapping to recycle of tyre waste rubber and extraction of diesel like oil and pyrolytic carbon black to tyre emissions.

Some interesting presentations also focused on solid tyres, truck/bus tyre applications, to the industry’s commitment towards enabling sustainable mobility and the need to meet strict EU regulations.

Retreading truck tyre test – breakthrough for natural rubber silica/silane systems, green tyre technology, sustainable rubber processes, role of artificial intelligence (AI) and machine learning (ML) to advance sustainability in tyre industry, moving towards green supply chain strategies & technology were some of the presentations made by industry speakers.

The event also saw over 90 presentations and 18 poster sessions from experts across the rubber and tyre value chain from India, Germany, Sri Lanka, South Korea, China, Italy, France, UK and US, among others.

The conference concluded with a focus on collective action, emphasising the importance of collaboration across the value chain. From sourcing raw materials to recycling end-of-life tyres, stakeholders demonstrated their commitment to sustainable practices.

Rubbercon 2024 reaffirmed its position as a key forum for driving innovation, fostering collaboration and shaping a sustainable future for the global rubber and tyre industry.

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MAXAM Tire has named Chris Rhoades as its new Zone Sales Director for the Northern region, a move that underscores the company’s dedication to expanding its footprint and enhancing customer service within the speciality tyre aftermarket. The appointment reflects a broader strategy to strengthen leadership and competitive positioning in the sector.

Rhoades brings over 25 years of international industry experience and a well-established reputation as a leading voice in the tyre business. His leadership credentials include being elected to two separate terms on the Tire Industry Association Board of Directors. Most recently at BKT Tires, he managed strategic growth in complex and highly technical off the road markets, where he aligned regional execution with global strategy, led cross functional teams and consistently delivered measurable revenue increases.

In his new capacity, Rhoades will direct all sales operations across the Northern region, collaborating closely with customers and partners to ensure performance, service and support remain synonymous with the MAXAM Tire brand. His appointment signals a focused effort to drive results through experienced leadership and deep market knowledge.

Jimmy McDonnell, Vice President – Sales and Marketing, MAXAM Tire, said, “We are excited to welcome Chris to the MAXAM team. Chris brings deep industry knowledge, proven leadership and a strong customer-first mindset that will create immediate value for our partners. His experience and vision will play an important role as we continue to grow our presence, strengthen relationships and expend the MAXAM brand across the market.”

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Bekaert’s Board of Directors has announced the appointment of Olivier Biebuyck as the company’s next Chief Executive Officer, effective 1 June 2026. He brings extensive expertise in leading, expanding and transforming global industrial enterprises through both organic growth and acquisitions, positioning him to drive Bekaert’s future strategic goals.

On that same date, the board will co-opt Biebuyck as a director. Meanwhile, current CEO and board member Yves Kerstens will conclude his mandate on 31 May 2026, having led the company in recent years. He will also step down from his directorship as of that day.

The leadership transition marks a carefully planned succession, with Biebuyck’s track record seen as critical to advancing Bekaert’s long-term ambitions. The changes take effect at the end of May and start of June 2026.

Jürgen Tinggren, Chairman of the Board of Directors, said, “I am proud to announce the appointment of Olivier Biebuyck as CEO of Bekaert. The Board is convinced that he is the right person to lead the transformation of the company in its next chapter. On behalf of the Board and the entire Bekaert team, I would like to express our sincere appreciation to Yves for his leadership, commitment and contribution to the company over the past years, and wish him the very best.”

Biebuyck said, “Bekaert has an impressive history of innovation, business expansion and evolution. I am honoured to take up the role of CEO at Bekaert. I look forward to working closely with the Board, the leadership team and all colleagues around the world to further transform and grow the company and create long term value for all our stakeholders.”

Kerstens said, “It has been a privilege to serve as CEO of Bekaert and to work alongside our colleagues around the world during the past years. I am proud of what we have achieved together and wish Olivier all the best to lead the company in building a strong future.”

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Sri Lanka-based GRI Tires has extended its limited warranty coverage for pneumatic tyres to up to 10 years, effective from 2026, as the specialty tyre manufacturer seeks to strengthen customer assurance across its agricultural, construction and material handling businesses.

The revised warranty policy applies to all GRI-branded pneumatic tyres manufactured on or after January 1, 2025, and covers customers in more than 80 countries. The company previously offered warranty coverage of up to seven years.

Under the updated policy, agricultural radial tyres will be covered for up to 10 years, while agricultural bias tyres will receive coverage of up to eight years. Construction, earthmover, industrial, material handling, port and mining tyres will be covered for up to five years, subject to terms and conditions.

GRI said warranty protection would cover qualifying defects, with credit issued on a pro-rated basis.

For qualifying failures occurring within the first three years, and where radial tyre wear does not exceed 20 per cent, customers will receive a full replacement credit.

The warranty applies exclusively to the original end-use purchaser.

“This enhanced 10-year warranty is more than a policy update — it is a statement of our conviction in the quality of every tire we manufacture,” said Barry Guildford, global commercial director at GRI.

“We build tires to perform in the most demanding conditions, and we stand behind them.”

Customers can submit warranty claims through authorised GRI dealers and distributors, or directly through the company’s customer support channels.

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Georg Nordmann Holding Aktiengesellschaft (GNH) has appointed Martin Rathke as Managing Director of its subsidiary Nordmann (Nordmann, Rassmann GmbH), effective 1 May 2026. The move marks a strategic step in the company’s ongoing leadership development.

Rathke joins with considerable leadership experience and deep knowledge of international sales and distribution within the chemical distribution sector. His career includes years of service in a family-owned enterprise, where he held senior management roles with global responsibility. He will now share leadership duties with Ulrich Cramer, who remains in his position, and together they aim to form a closely aligned team to advance Nordmann’s strategic direction.

The joint leadership will focus on accelerating global expansion through targeted strategic, organic and inorganic growth while optimising existing operations and continuously refining the company’s portfolio strategy. Backed by the commitment of its shareholders, Nordmann seeks to strengthen its international presence and evolve into a global player in the chemical distribution industry.

Irina Zschaler, CEO of Georg Nordmann Holding Aktiengesellschaft, said, “Martin brings exactly the combination of entrepreneurial mindset, international experience and leadership strength that we value in our relationships and for our path to grow. Our collaboration is based on responsibility, integrity and the aspiration to create added value together for all involved and the entire group. We are therefore very much looking forward to welcoming our full Nordmann team.”

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