Rubbercon 2024, hosted for the first time in Kerala, India, marked a milestone in the global rubber and tyre industry by addressing key sustainability challenges and opportunities. Held in Kochi from 5 to 7 December 2024, the event attracted over 850 delegates from around the world, including MSMEs, machine manufacturers, tyre producers and leading researchers.

On 5 December 2024, the stalwarts of the rubber industry ecosystem gathered in Kochi, Kerala at Rubbercon 2024 to discuss and debate the current and future trends facing the global as well as Indian rubber industry.

This also was the first time that Rubbercon was hosted in Kerala, which also is the base of natural rubber producers in the country. The 3-day event saw participation of over 850 delegates from all across the globe ranging from rubber producers, raw materials suppliers, machine makers, MSMEs, rubber product makers, universities and even tyre manufacturers.

Tyre industry veteran and former Chief of R&D at Apollo Tyres P K Mohamed said, “We have selected Kochi, the Financial capital of Kerala. At present, Kerala accounts for 90 percent of natural rubber production. I am fortunate enough to start my career with a product that is immensely rich in elastomeric materials, commonly known as rubbers, that revolutionised the life of mankind and made them wealthier, happier and more mobile. The mobility the world enjoys today would not be possible without rubber, which is the basic component used to manufacture tyres.”

He highlighted that since the invention of vulcanisation by Charles Goodyear in 1839, the scientific community has been working to improve the rubber goods, performance and failure properties to match the expectations of never-ending customer requirements.

“In recent years, the industry has been tested by numerous challenges, such as the electrification of automobiles, mobility-related issues, sustainability, circularity, carbon neutrality and regulations. The World Institute study published in the year 2015 indicates that coal, crude oil and natural gas, which are the primary materials used for the production of monomers such as isoprene, styrene, butadiene and other critical materials, may disappear by the end of this century. The price of petroleum products and natural rubber is shooting up daily, and the industry is finding it difficult to pass on this price increase to its customers. It is also observed that the industry’s bottom line is shrinking daily, some industries are even sinking into the negative bottom lines. We use approximately 18 kg to 25 kg of natural rubber and petroleum products to 130-140 litres of oil in a truck tyre. These reasons prompted the conference’s organisation to select the theme of sustainable development in the rubber industry – challenges and opportunities to create awareness and impart new knowledge among the rubber community,” added the industry veteran.

Mohamed was also honoured with Hancock Medal in recognition of his contribution to the global and Indian tyre industry.

R Mukhopadhyay, Chairman of the Indian Rubber Institute (IRI), in his address, mentioned that the per capita consumption of rubber in the country was set to double from the current 1.3 kg to 2.5 kg by 2030. This means that in addition to capital investment, the industry will also require human capital to take advantage of the numerous growth opportunity across the natural rubber ecosystem.

He also highlighted the pivotal role of IRI in advancing global expertise in rubber technology from education, research to skill development, aligning with international standards.

Mukhopadhyay shared that to accelerate and support innovations in the rubber industry, IRI is setting up The Centre of Excellence in Polymer Science and Rubber Technology at JSS Science and Technology University Campus, Mysore. Expected to be ready by April 2025, it is estimated that the world-class facility will see an expense of INR 5 billion.

Dr Tessy Thomas, Former Project Director of Agni Missile and Currently Vice-Chancellor of Noorul Islam Centre for Higher Education, Chief Guest at the event, said, “Sustainability is no longer an aspiration – it’s a necessity.”

She outlined concerns such as deforestation, biodiversity loss and emissions tied to rubber production, as well as raw material shortages driven by climate change and geopolitical uncertainties.

Dr Raghupati Singhania, Chairman & MD, JK Tyre & Industries, addressed the gathering virtually.

Roopak Karnik, Managing Director, Bekaert India, spoke about ‘Transformational Journey of Bekaert with Steel’ on how the company was developing new advanced products with high degree of dematerialisation in sustainability. “Adding recycled content will only exponentially support the sustainability drive by reducing the emission during life and usage of tyres,” he explained.

Srikanth Chakravarthy, MD, Eonix Management Solutions, gave a brief presentation on the topic of ‘Co-Creating a Sustainable Future’.

MAKING MOBILITY SUSTAINABLE

The topic of sustainability is now a global concern, with each stakeholder expected to do their bit to make tomorrow greener and better.

Rubbercon 2024 saw experts present and share their views on different aspects ranging from sourcing, manufacturing to processes, applications and even recovery & recyclability of rubber.

The speakers, ranging from technocrats to researchers to professors, represented various organisations such as University of Lincoln; Indian Institute of Technology, Kharagpur; Rubber, Chemical, and Petro Chemical Skill Development Council (RCPSDC); Confederation of Indian Industry (CII); Emissions Analytics; Cabot Corporation; Birla Carbon; Coesfeld & Co; Tekna Automazione e Controllo; Xingda International; Balkrishna Industries; Synthos; Silpara Technologies; Solvay and Kumho Petrochemicals, among others, shared their perspectives on a wide variety of topics pertaining to the rubber and tyre industry.

Several topics had a niche focus for the tyre industry ranging from the need for skilled manpower for rubber tapping to recycle of tyre waste rubber and extraction of diesel like oil and pyrolytic carbon black to tyre emissions.

Some interesting presentations also focused on solid tyres, truck/bus tyre applications, to the industry’s commitment towards enabling sustainable mobility and the need to meet strict EU regulations.

Retreading truck tyre test – breakthrough for natural rubber silica/silane systems, green tyre technology, sustainable rubber processes, role of artificial intelligence (AI) and machine learning (ML) to advance sustainability in tyre industry, moving towards green supply chain strategies & technology were some of the presentations made by industry speakers.

The event also saw over 90 presentations and 18 poster sessions from experts across the rubber and tyre value chain from India, Germany, Sri Lanka, South Korea, China, Italy, France, UK and US, among others.

The conference concluded with a focus on collective action, emphasising the importance of collaboration across the value chain. From sourcing raw materials to recycling end-of-life tyres, stakeholders demonstrated their commitment to sustainable practices.

Rubbercon 2024 reaffirmed its position as a key forum for driving innovation, fostering collaboration and shaping a sustainable future for the global rubber and tyre industry.

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The rollout of GST 2.0 marks a defining moment in India’s economic journey – a reform that may well prove even more consequential than the original introduction of the Goods and Services Tax. Especially for a sector like tyres, the recent reduction in (GST) on tyres is far more than just a change in numbers. It is a transformative step that touches every wheel turning on India’s roads – from a farmer’s tractor to a trucker’s long-haul trailer and from a commuter’s scooter to a construction vehicle powering the nation’s infrastructure.

For years, tyres were taxed at 28 percent – the highest GST slab, clubbed with luxury and demerit goods. This categorisation never truly reflected the essential role tyres play in our everyday lives. Tyres are not a luxury. They are a fundamental enabler of mobility, supporting the movement of people and goods across cities, towns and villages. By bringing GST rates on tyres down to a more rational level, the government has addressed a long-standing anomaly and set the stage for widespread benefits across the economy.

The most visible impact of this move will be felt on the ground – literally. Lower GST means more affordable tyres for all users. Especially for transporters and fleet operators, tyres account for a significant chunk of vehicle running costs. A reduction in tax translates into lower replacement costs, freeing up working capital and improving operational margins. Farmers, small traders, delivery personnel, service providers, transporters – every segment that relies on mobility will feel this relief.

India has been working hard to bring down logistics costs, which are believed to be about 13–14 percent of GDP – much higher than global benchmarks. Tyres have a direct bearing on vehicle operating efficiency, fuel consumption and maintenance schedules. When tyres become more affordable, operators can replace tyres on time, and run vehicles more efficiently.

This naturally leads to lower logistics costs. Reduced logistics costs ripple across the value chain, helping industries move goods faster and at lower cost. This aligns perfectly with India’s ambition to become a more globally competitive manufacturing and trading hub.

Tyre industry’s story is not just urban – it’s deeply rural as well. Tractor tyres, power tiller tyres and tyres for animal-drawn vehicles are integral to the agricultural economy. A reduction in GST brings meaningful relief to farmers and small cultivators who rely on these tyres for their daily operations. By easing this cost, the government has extended direct support to rural mobility and agricultural productivity – an often underappreciated but critical outcome of this reform.

One of the most powerful yet often overlooked impacts of this decision lies in road safety. Worn-out tyres are a major cause of road accidents, particularly on highways. High replacement costs often lead to tyres being used well past their safe life.

With lower GST making new tyres more accessible, both individual motorists and commercial fleet owners are more likely to replace tyres on time, keeping vehicles safer and reducing accident risks. This complements the government’s broader road safety agenda, making highways not just faster but safer for everyone.

For the Indian tyre industry, which is one of the largest in the world, this reform is a game changer. It creates a more balanced tax structure, supports better cash flow, improves compliance and strengthens the competitiveness of domestic manufacturers. It will also encourage investment and capacity expansion, enabling the industry to serve growing domestic demand and tap export opportunities more effectively.

The GST reduction on tyres is a strategic, forward-looking policy decision that will benefit the entire mobility ecosystem. It acknowledges the essential role tyres play – not just as a product, but as a critical enabler of transportation, logistics, rural livelihoods and road safety.

As this reform takes root, its positive impact will be felt by consumers, businesses, farmers and industries alike. The tyre industry, represented by ATMA, welcomes this move wholeheartedly and remains committed to working alongside the government to strengthen India’s journey towards affordable, efficient and safe mobility for all.

The author is Director General of the New Delhi-based tyre industry association, Automotive Tyre Manufacturers’ Association (ATMA).The views expressed here are personal.

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WACKER has earned the 2025 Gold Medal from the independent rating agency EcoVadis, marking its continued recognition for sustainable practices and responsible corporate governance. This distinction places the company within the top five percent of all businesses assessed by EcoVadis (over 1,000 companies globally). WACKER's overall score improved from 77 points (in 2024) to 79 points, driven largely by enhanced reporting and concrete actions focused on Scope 3 emissions and ethical standards.

The EcoVadis assessment measures the quality of a company’s sustainability management through a methodology grounded in international frameworks like the Global Reporting Initiative, the UN Global Compact and ISO 26000. Performance is scored from 0 to 100 across four core areas: environment, labour and human rights, ethics and sustainable procurement, using 21 specific indicators.

In line with its commitment, WACKER provides its EcoVadis evaluation to customers as a standardised and credible validation of its sustainability efforts. The company has also defined ambitious climate targets, aiming to halve its absolute greenhouse gas emissions by 2030 relative to 2020 levels. Progress is already evident, with a 30 percent reduction achieved as of 2024. Looking further ahead, WACKER strives to reach net-zero emissions across its operations by the year 2045.

Peter Gigler, Head of Corporate ESG, WACKER, said, “The result confirms our initiatives in many key areas. It provides our customers with invaluable proof.”

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Balkrishna Industries Ltd (BKT Tires), a global leader in off-highway tyre manufacturing, has appointed Craig Borman as Head of OTR at BKT USA. The appointment is in line with BKT’s long-term strategy through 2030.

Borman brings with him 20 years of experience across off-road equipment, tyres and rubber tracks. He will play a key role in leading BKT USA's OTR team and expanding the company's presence in this market while increasing awareness of the value and dependability of BKT's range of products.

Borman said, “I’m extremely excited to join the BKT family and to build off the successes that this team has already achieved. I look forward to engaging with our partners, determining how we can accelerate our mutual growth and working towards achieving BKT’s vision of being a recognised leader in the OTR segment.”

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The Supervisory Board of Continental AG confirmed a significant leadership transition during its meeting on 17 December 2025. Christian Kötz will be appointed as the new Chairman of the Executive Board and Chief Executive Officer, effective 1 January 2026. He succeeds Nikolai Setzer, who will step down from the Executive Board on 31 December 2025. Setzer's departure follows more than 16 years as a board member, including the last five years in the CEO role, and occurs by mutual agreement as the company reaches a pivotal point in its strategic evolution.

This planned change in leadership aligns with the substantial progress Continental has made in its transformation into a pure-play tyre company. Major structural milestones have been achieved, including the spin-off of Aumovio and the signing of an agreement to sell the Original Equipment Solutions (OESL) business area. Regarding the planned 2026 sale of ContiTech, internal preparations are largely complete. The market outreach phase has concluded, and a structured sales process is scheduled to begin in January 2026, setting the stage for the final step in the corporate realignment.

Kötz’s extensive background within the tyre business, dating back to 1996, positions him to lead this final phase. A member of the Executive Board since 2019, his previous leadership roles within the Tires group sector included responsibility for the passenger car tyre replacement business in the EMEA region, the original equipment and commercial vehicle tyre business units and global research and development for passenger car tyres. His many years of trusted collaboration with Nikolai Setzer are expected to ensure continuity during the transition.

Kötz will lead an Executive Board comprising several key figures. Alongside him and Philip Nelles, who has headed the ContiTech group sector since 2021, are Roland Welzbacher and Ulrike Hintze. Welzbacher joined the board in August 2025 and assumed the role of Chief Financial Officer on 1 October 2025. Hintze was appointed to the board on 1 July 2025, serving as Chief Human Resources Officer and Director of Labour Relations. This board will be responsible for driving the tyre business forward, completing the corporate realignment and, following the sale of ContiTech, integrating the remaining group functions into the tyre organisation.

Wolfgang Reitzle, Chairman of Continental’s Supervisory Board, said, “Nikolai Setzer has been instrumental in shaping Continental, realigning the organisation and paving the way for three strong, independent companies. For this, he has the thanks of the entire Supervisory Board as well as my personal gratitude. With this handover, we are consolidating responsibility for the tyre business, the realignment and the remaining tasks of the group functions in one role. Christian Kötz is one of the most distinguished managers in the global tyre industry. With his extensive experience and passion for Continental, we firmly believe he is the right choice to lead the company successfully into the future.”

Setzer said, “In recent years, we have succeeded in transforming a diverse portfolio of businesses into three strong, independent champions. After 28 years at Continental, now is the right time for me to hand over responsibility to Christian Kötz. I’m extremely grateful for the journey we’ve all shared and proud of what we’ve all achieved together. I firmly believe that the tyre business, ContiTech, Aumovio and OESL have a promising future ahead.”

Kötz said, “I would like to thank the Supervisory Board for its trust and am excited about this new responsibility. Continental has been my professional home for three decades. Together with the Executive Board team and all colleagues throughout the company, we will complete the realignment and continue the success story of our tyre business.”

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