In 2014, Zivojin Sekulic was presenting a concept about Serbia as a future hot spot for tyre production in Shandong, in China, one of the world’s biggest tyre production province. By then, nobody was bullish on Serbia and saw the country as the next tyre production hub, but Sekulic applied analysis and research methods to support his prediction.

Sekulic has been with the industry for over a decade, and has been responsible for developing, managing and supporting operations in  Europe, Asia, and the USA.

Several reasons could support Sekulic's claims. One of the reasons for that prediction was geopolitical relations between China, USA, EU and Euroasia. To de-risk trade tension, many tyre companies are exploring alternative production locations, and Serbia is emerging to be a viable place to target major markets. Also, Also, 'made in EU' effects are needed for OEM contracts which also help to brand building.

Having those reasons in mind, Sekulic forecast that Chinese tyre companies will come to the Eastern and South-Eastern Europe to setup tyre plants to avoid anti-dumping duties, apply made in EU effect to their brand and to get some OEM contracts as they need to be close enough to automotive plants due to specific logistic delivery contracts.

Five years later, Linglong Tire in 2019 started to build a tyre plant in Serbia with an investment of almost one billion USD. "Serbia is China's first strategic partner in central and eastern Europe and has a favourable environment for development and investment," said the Chinese tyre company. After the completion of the project, the annual output of various high-performance radial tyre will reach 13.62 million units, with yearly revenue of $ 600 million.

In the same year just a few months later, another Asian Tyre producer, Toyo Tire announced that it will setup a plant in Serbia.  The Japanese company will invest around 3.91 million euros in the plant, which will produce tyres for passenger vehicles with an annual capacity of five million tyres. Toyo Tire will start construction of the Serbian Plant in May 2020, and manufacturing operations are expected start in January January 2022, with a capacity of five million tyres annually (based on tyres for passenger vehicles) by the summer of 2023.

Cooper Tire Serbia, a subsidiary of Cooper Tire & Rubber is also increasing production capacity at its Kruševac tyre manufacturing plant. With a strategic manufacturing footprint investment of approximately $55 million in equipment upgrades and facility expansion, the project will increase the size of the Kruševac facility to more than 882,000 square feet.

Cooper Tire Serbia will produce new, larger diameter tyres being demanded in Europe and other global markets. Total annual production capacity at the Kruševac plant will increase by approximately one-third after this expansion, which is expected later this year and will establish a footprint which could further double capacity with additional equipment and people.

"We can say that 2019 was an amazing year for the tyre Industry of Serbia. With already four tyre manufacturing plants of Michelin, Copper Tire, Mitas and Trayal, the country will have two more manufacturing plants soon. That is a huge success for Serbia as we all know that even countries with a bigger population and bigger size have lesser number of tyre plants in Europe," says Zivojin Sekulic.

A chat with Zivojin Sekulic:

Why are tyre companies showing increasing interest in Serbia for setting up plants – and generally in eastern Europe?

The reason for setting up tyre plants in Serbia is because of its specific geopolitical status. Serbia is in Europe, but not in the EU. That means particular goods produced in Serbia can be exported with 0% duty to EU, Russia, USA and countries of CEFTA and EFTA agreements and that's the market of almost one billion people. Comparing to anti-dumping duties for tyres produced in China, sounds like a good benefit, right?

Also, another reason is the label of “Made in EU” for tyre brands. The “Made in EU” effects help tyre companies to become recognisable and increase the prices, comparing to prices of tyres produced in China, and that means more significant profit.

Take the example of Hankook and their plant in Hungary. Only a few years after setting up their plant in Hungary they were selling more than 30% of their total annual production in EU and today with OEM contracts, excellent marketing strategy and outstanding R&D teams, they are in the race to become premium brand. So, imagine one day, maybe in five to eight years from today, Linglong can be close to the premium tyre brand and with the right strategy and marketing activities, if they decide to go that way.

One more reason is OEM contracts. Before setting up the plant in Serbia, Linglong signed a deal with VW and Renault, and now tyres produced in the Chinese company's tyre plant in Serbia will be delivered to these two automotive giants.

What benefits/ incentives that Serbia offers?

There are several benefits that country like Serbia is ready to offer to foreign investors. But I would like to highlight the benefits in general, not to go deeper in an analysis of specific incentives as that depends from situation to situation.

For example, the government is offering land where investors can set up a plant free of charge. There are also some tax incentives for more significant investments which are happening in the tyre industry. For instance, Cooper Tire's expansion project is supported by around $8 million in incentives provided by the Serbian government. Some investors can even get incentives per each employee that they will hire (basically like cashback card ). So, a general conclusion is that country like Serbia is really generous to foreign investors, and they should have that in mind.

Which companies are in the process of setting up?

At this moment Linglong is building the tyre plant in the city of Zrenjanin and Toyo announced that they will start building a plant in the city of Indjija very soon.

On the other side, there are major tyre companies - Mitas, Michelin, Cooper Tire, Trayal, which are producing tyres the country.

What's the future of tyre industry in Serbia?

Even I was right six years ago with a prediction that Asian tyre producers will setup tyre plants in Serbia in the near future that doesn't mean I will be right this time. But I genuinely believe that in Serbia there is a place for one more tyre plant. Specifically, I am thinking about a TBR , Agri and OTR tyre plant that can be built in a place where now Trayal's old plant is located which is still working and producing tyres for agriculture.

Going forward, the future of the Serbian tyre industry will move in another direction. After setting up plants, we will see R&D centres and Testing grounds and facilities in the country. I am predicting this because, for R&D, you need to have an excellent workforce and Serbia really has top-notch engineers and amazing developers. Currently, Continental has an R&D centre in the city of Novi Sad where several hundreds of engineers are employed.

In my working experience of 14 years in the tyre industry and 10 years in the IT sector, and having experience from Silicon Valley, I can tell you that engineers, researchers and software developers in Serbia are outstanding and not expensive like in the western EU or Silicon Valley. So, I am pretty sure that future intelligent tyres that will be based on sensors and specific software and machine learning will be designed and produced in some of the R&D centres based in Serbia.

Regarding testing facilities. Well, why should someone go to Spain or to Nordics to test summer or winter tyres if they can do it in Serbia as our climate is changed, so we have very hot summer and extreme winter, the perfect climate for tyre testing.

Q) Please share some information on your Project SMARTY?

My project SMARTY is related to the tyre industry and related to the development of smart tyres and smart trucks.

Using my vast experience from the tyre industry and IT industry, with a team of developers, I am working on the development of specific sensors, hardware and software that will be used in vehicles to optimise the costs and to prevent the accidents with tyres. We want to predict failure before it happens.

Currently, we have some working models and, shortly, we will start with sales of those models. The final goal is to make SMARTY device to become necessary in every vehicle to become smart or autonomous. Sensors for truck and OTR tyres we will unveil soon.

(Zivojin Sekulic: z.sekulic@gaj.rs)

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From market leadership in single wire bead winding machines to advanced apexing technologies and integrated solutions, VIPO continues to shape the tyre manufacturing across India.

With a dominant presence across MCR, PCR, TBR and OTR segments, VIPO combines engineering precision, digital innovation and strong local support through VIPO INDIA PRIVATE LIMITED to deliver high-performance bead and apex solutions tailored to the evolving needs of the Indian tyre industry.

VIPO STRENGTHENS ITS TECHNOLOGICAL FOOTPRINT IN INDIA

India has emerged as one of the most dynamic tyre manufacturing hubs globally, demanding not only high production capacity but also consistent quality, process stability and long-term operational reliability. Rapid investments in manufacturing capabilities, combined with increasing performance expectations, are driving tyre producers to adapt more advanced and reliable technologies. In this environment, VIPO a.s. stands out as a trusted and forward-looking partner, recognised for its expertise in bead winding and bead apexing technologies.

Over the years, VIPO has built a dominant position in the Indian market, particularly in the segment of single wire bead winding machines, covering the full spectrum of tyre applications – from MCR and PCR to TBR and OTR. This strong market presence is not accidental; it is the result of long-term cooperation with leading tyre manufacturers and a deep understanding of their production challenges. The company’s success is rooted in its ability to deliver machines that ensure precise wire placement, optimised tension control and repeatable bead geometry, all essential factors influencing tyre safety, uniformity and overall performance.

VIPO’s bead winding machines are engineered with a focus on process stability and mechanical precision. Advanced control of wire feeding, tension regulation systems and optimised winding kinematics allow for consistent production even at high operating speeds. The machines are designed to minimise variation, reduce scrap rates and ensure long-term repeatability, which is critical in high-volume manufacturing environments. Flexibility is another key advantage, enabling manufacturers to adapt quickly to different bead sizes and tyre specifications without compromising efficiency.

Beyond bead winding, VIPO’s apexing solutions for TBR and OTR provide advanced process integration, enabling accurate and consistent application of apex profiles. By combining extrusion, material handling and application technologies into a unified system, VIPO ensures high process efficiency, strong bonding quality and reliable output, even in demanding production conditions. The precise control of apex geometry, temperature conditions and application pressure contributes to improved adhesion and structural integrity of the bead area, directly impacting tyre durability and performance under real operating conditions.

In addition, VIPO continuously enhances its apexing technologies by integrating auxiliary systems such as strip handling, profile guiding and application synchronisation. These elements ensure smooth process flow, eliminate inconsistencies and further reduce operator dependency. The result is a highly stable and repeatable process that meets the strict quality requirements of modern tyre production.

What truly differentiates VIPO is its ability to deliver complete, future-ready solutions. The company goes beyond machinery, offering integrated systems that include automation, digitalisation and intelligent process control. These solutions are designed to enhance productivity, reduce operator dependency and support data-driven manufacturing environments aligned with latest modern industrial principles. By implementing advanced control architectures and data acquisition systems, VIPO enables manufacturers to monitor key process parameters in real time, identify deviations early and optimise performance across the entire production line.

Digitalisation plays an increasingly important role in VIPO’s portfolio. The integration of diagnostics, condition monitoring and predictive maintenance tools allows customers to minimise unplanned downtime and improve overall equipment effectiveness (OEE). These capabilities are particularly valuable in large-scale production facilities where even small inefficiencies can lead to significant operational losses.

A crucial element of VIPO’s success in India is its strong local presence through VIPO INDIA PRIVATE LIMITED and local agency represented by POLYPLAS company. Close collaboration with customers enables continuous performance optimisation and long-term reliability of installed equipment. The local team provides end-to-end support, including service, diagnostics, installation, commissioning, operator training and ramp-up support. This hands-on approach ensures that customers achieve faster start-ups, higher efficiency and improved machine lifecycle performance.

The close proximity to customers also allows VIPO to respond quickly to operational needs, provide immediate technical assistance and adapt solutions to specific plant conditions. This level of responsiveness is highly valued in the Indian market, where production continuity and flexibility are key success factors. The cooperation extends beyond standard service activities and often evolves into long-term partnerships focused on continuous improvement and process optimisation.

VIPO’s commitment to the region is further demonstrated by its active engagement with the industry. As a lunch sponsor at the GTRC 2026 conference in Chennai, VIPO will also contribute to the technical programme, presenting its latest solutions in material stock preparation area, bead and apex manufacturing technologies. This reflects the company’s role not only as a supplier but as a partner to technological progress within the tyre manufacturing community. By sharing know-how and engaging with industry experts, VIPO actively supports the exchange of knowledge and the development of best practices across the sector.

Looking ahead, VIPO continues to invest heavily in research and development, focusing on the bead and apex solutions. The company’s R&D activities are driven by the need to respond to increasing complexity in tyre design, new material requirements and higher expectations for automation and digital integration. Key development areas include advanced automation architectures, digital process monitoring, predictive diagnostics and enhanced material processing technologies. Additional focus is placed on improving energy efficiency, reducing material waste and increasing overall process sustainability.

These innovations aim to deliver higher efficiency, improved transparency and greater operational intelligence for tyre manufacturers. By combining mechanical engineering expertise with modern digital tools, VIPO is creating solutions that are not only reliable but also adaptable to future industry requirements. The ability to integrate new functionalities and upgrade existing systems ensures long-term value for customers and protects their investment in technology.

With its combination of engineering excellence, market experience and customer-centric approach, VIPO is not only responding to the needs of the Indian tyre industry but actively shaping its future as a global BEAD and APEX equipment manufacturer. n

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Balkrishna Industries (BKT) has appointed Saroj Kumar Khuntia as chief financial officer with effect from June 18, following the retirement of Madhusudan Bajaj, who stepped down after attaining the age of superannuation.

The board approved Khuntia's appointment at its meeting on June 17, based on the recommendations of the nomination and remuneration committee and the audit committee.

Bajaj ceased to serve as chief financial officer and key managerial personnel at the close of business on June 17 in accordance with the company's retirement policy.

The company said his departure was not a resignation. Following his retirement, Bajaj will continue to assist the company as special adviser to the chairman and managing director.

The board recorded its appreciation for Bajaj's contribution and leadership during his tenure.

Khuntia assumes the role of chief financial officer and key managerial personnel from June 18. He will also serve as compliance officer.

A fellow chartered accountant, Khuntia has more than 24 years of experience in corporate finance, strategy, capital markets, treasury, taxation, governance and finance transformation.

He has previously worked with CG Power, the Mahindra & Mahindra Group, IBM and Hindustan Lever.

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As cost pressures tighten across the global tyre industry, manufacturers are increasingly turning inward to extract efficiencies from processes they can control. While raw material volatility remains unavoidable, machinery performance has emerged as a decisive lever in balancing cost and quality. Companies like Comerio Ercole position themselves as critical enablers in this shift, promising precision, consistency and waste reduction. However, the extent to which advanced machinery alone can offset broader market uncertainties warrants closer scrutiny.

It is no news that the global tyre industry is looking at every angle of its procurement to supply ecosystem for being more conservative from a price point. Nonetheless, it is a prudent reality of today’s volatile global market that certain aspects within tyre manufacturing process, such as raw material prices, cannot be controlled or influenced.

Hence, manufacturers look more inwards, and that call is being addressed by the other players of the value chain such as machine manufacturers. Italian tyre machinery maker Comerio Ercole makes machines that minimise variability in production, reducing scrap and optimising material usage.

Speaking to Tyre Trends exclusively, Managing Director Riccardo Comerio said, “Our machines derive their credibility in the market because of their high precision and long-term reliability. Our machines minimise variability in production, reducing scrap and optimising material usage. Their durability also ensures lower maintenance costs and long-term investment value.”

Comerio Ercole was founded in 1885 and headquartered in Busto Arsizio, specialising in high-end machinery for the rubber, plastics and nonwovens industries with a particularly strong global reputation in calendering technology, which is one of the most critical processes in tyre manufacturing.

It operates upstream as a key technology partner, supplying advanced calender lines, mixing systems, coating and lamination equipment and turnkey plant solutions to leading tyre manufacturers worldwide, thereby acting as an enabler of tyre production.

The company combines mechanical engineering with process expertise, digital Industry 4.0 capabilities and research and development-driven innovation, including patented systems and award-winning solutions like the ZEUS calender line, while also expanding into sustainability through recycling technologies such as devulcanisation systems.

Its last notable move being a 2022 strategic stake in Sasmac International (Saspol Technology) to expand capabilities in presses and retreading systems, recent efforts have focused on digital platforms like Hercules40, continuous product innovation and global market engagement.

“The company continuously improves mechanical precision and process stability, ensuring excellent uniformity. The combination of high-quality machine construction, advanced control systems and super precise roll geometry allows for very tight tolerances and consistent output over time,” added Comerio.  

NEW REQUIREMENTS

According to Comerio, the main challenges that tyre makers face today include managing complexity, ensuring precision and consistency, reducing waste and maintaining efficiency. This makes high-performance, precise and durable machinery more important than ever.

He noted that the future of tyre making technology will focus on precision, durability and efficiency, combined with automation and sustainability. “Companies like Comerio Ercole, together with complementary partners such as Saspol, are well positioned to support the evolution of the tyre industry with very reliable, high-quality solutions,” he noted.

He added that as a global leader in calenders, open mills and internal mixers for the tyre and rubber industry, their machines are designed for high performance, extreme precision and long operational life.

To meet evolving compound requirements, Comerio Ercole focuses on robust engineering, precise control of process parameters and the ability to handle increasingly complex and high-performance rubber formulations, especially for major tyre manufacturers in markets like India.

The calenders and mills are built to process high-performance and speciality compounds with stability and accuracy. Their robust design and precision allow customers to consistently achieve the required performance standards.

Moreover, automation enhances the inherent strengths of the machines such as precision and reliability by ensuring consistent operation, reducing human error and improving overall production efficiency.

Commenting on the evolving systems to process recycled and sustainable rubber materials, Comerio said, “Processing recycled materials requires even greater control and stability. Our machines are well suited to handle these challenges while maintaining product quality. We also offer compact plants for rubber devulcanisation and for the re-work of non-vulcanised rubber scraps.”

The demand from the retreading industry is also shaping the company’s market strategy. “The growing importance of retreading highlights the need for durable and reliable equipment. Through companies like Saspol, which offers long-lasting and high-quality compression presses, it is possible to address this segment effectively and complement Comerio Ercole’s core technologies,” noted the executive.

“Saspol specialises in high-quality rubber compression presses, known for their durability and reliability over time. It provides solutions for solid tyres, tyre retreading and conveyor belt presses. There is no competition between the two companies as Saspol complements Comerio Ercole’s offering, allowing us to cover additional applications in the rubber industry and serve a wider range of customers also in India,” he added.

Ultimately, while high-precision machinery offers tangible gains in efficiency and cost control, it is not a standalone solution to the tyre industry’s challenges. The real impact lies in how effectively manufacturers integrate such technologies with broader operational strategies, especially as sustainability, recycling and evolving material demands reshape the production landscape.

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India’s growing importance in the global tyre and rubber industry received a strong endorsement with HF Group announcing a EUR 20 million investment in a new state-of-the-art manufacturing facility in Bengaluru.

The announcement was made during the inauguration of HF India’s new Assembly Hall Unit II, a milestone that reflects the company’s long-term commitment to India and its confidence in the country’s manufacturing future.

The proposed greenfield facility will be developed on a 10-acre site near Bengaluru Airport and is scheduled for completion by 2028. Spread across nearly 20,000 sq. metres, the new factory will be almost four times larger than the current assembly operations and will incorporate digital manufacturing, automation, smart production systems, and advanced engineering capabilities.

The upcoming facility will focus on productivity, precision engineering, sustainability, and smart manufacturing while supporting both the Indian market and HF’s global operations. The investment underlines the company’s confidence in India as a major manufacturing hub for the global tyre and rubber industry.

Ian Wilson, Managing Director & Co-CEO, HF Group, said, “This is not the end of our investment in India. It is perhaps the end of the beginning. India is entering a take-off decade and the economy runs on tyres. We see tremendous opportunities for growth and are committed to investing in the future of the Indian market.”

With more than 175 years of global experience, HF Group has steadily strengthened its presence in India. The journey began in 1995 with the establishment of Indus to serve the growing rubber processing industry. The partnership with HF Mixing Group in 2011 brought global mixing technology expertise to India, while the complete acquisition of the Indian subsidiary in 2024 marked another important milestone in the company’s India strategy.

Today, HF India manufactures and supports a broad portfolio of mixing and rubber processing equipment, including intermeshing and tangential mixers, banbury technology, mills, curing presses, and aftermarket services. The company also offers process support, training, upgrades, inspections, and spare parts under its customer-centric philosophy of ‘Holding the Customer’s Hand.’

Emphasising the importance of customer partnerships, Wilson said, “We are not here simply to sell machinery. We want to hold our customers’ hands throughout the entire lifecycle of their equipment and support them through process optimisation, performance improvements and future growth.”

As HF embarks on its next chapter in India, the new facility represents not only an investment in manufacturing capacity but also a long-term commitment to localisation, technology and customer partnerships.

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