In 2014, Zivojin Sekulic was presenting a concept about Serbia as a future hot spot for tyre production in Shandong, in China, one of the world’s biggest tyre production province. By then, nobody was bullish on Serbia and saw the country as the next tyre production hub, but Sekulic applied analysis and research methods to support his prediction.

Sekulic has been with the industry for over a decade, and has been responsible for developing, managing and supporting operations in  Europe, Asia, and the USA.

Several reasons could support Sekulic's claims. One of the reasons for that prediction was geopolitical relations between China, USA, EU and Euroasia. To de-risk trade tension, many tyre companies are exploring alternative production locations, and Serbia is emerging to be a viable place to target major markets. Also, Also, 'made in EU' effects are needed for OEM contracts which also help to brand building.

Having those reasons in mind, Sekulic forecast that Chinese tyre companies will come to the Eastern and South-Eastern Europe to setup tyre plants to avoid anti-dumping duties, apply made in EU effect to their brand and to get some OEM contracts as they need to be close enough to automotive plants due to specific logistic delivery contracts.

Five years later, Linglong Tire in 2019 started to build a tyre plant in Serbia with an investment of almost one billion USD. "Serbia is China's first strategic partner in central and eastern Europe and has a favourable environment for development and investment," said the Chinese tyre company. After the completion of the project, the annual output of various high-performance radial tyre will reach 13.62 million units, with yearly revenue of $ 600 million.

In the same year just a few months later, another Asian Tyre producer, Toyo Tire announced that it will setup a plant in Serbia.  The Japanese company will invest around 3.91 million euros in the plant, which will produce tyres for passenger vehicles with an annual capacity of five million tyres. Toyo Tire will start construction of the Serbian Plant in May 2020, and manufacturing operations are expected start in January January 2022, with a capacity of five million tyres annually (based on tyres for passenger vehicles) by the summer of 2023.

Cooper Tire Serbia, a subsidiary of Cooper Tire & Rubber is also increasing production capacity at its Kruševac tyre manufacturing plant. With a strategic manufacturing footprint investment of approximately $55 million in equipment upgrades and facility expansion, the project will increase the size of the Kruševac facility to more than 882,000 square feet.

Cooper Tire Serbia will produce new, larger diameter tyres being demanded in Europe and other global markets. Total annual production capacity at the Kruševac plant will increase by approximately one-third after this expansion, which is expected later this year and will establish a footprint which could further double capacity with additional equipment and people.

"We can say that 2019 was an amazing year for the tyre Industry of Serbia. With already four tyre manufacturing plants of Michelin, Copper Tire, Mitas and Trayal, the country will have two more manufacturing plants soon. That is a huge success for Serbia as we all know that even countries with a bigger population and bigger size have lesser number of tyre plants in Europe," says Zivojin Sekulic.

A chat with Zivojin Sekulic:

Why are tyre companies showing increasing interest in Serbia for setting up plants – and generally in eastern Europe?

The reason for setting up tyre plants in Serbia is because of its specific geopolitical status. Serbia is in Europe, but not in the EU. That means particular goods produced in Serbia can be exported with 0% duty to EU, Russia, USA and countries of CEFTA and EFTA agreements and that's the market of almost one billion people. Comparing to anti-dumping duties for tyres produced in China, sounds like a good benefit, right?

Also, another reason is the label of “Made in EU” for tyre brands. The “Made in EU” effects help tyre companies to become recognisable and increase the prices, comparing to prices of tyres produced in China, and that means more significant profit.

Take the example of Hankook and their plant in Hungary. Only a few years after setting up their plant in Hungary they were selling more than 30% of their total annual production in EU and today with OEM contracts, excellent marketing strategy and outstanding R&D teams, they are in the race to become premium brand. So, imagine one day, maybe in five to eight years from today, Linglong can be close to the premium tyre brand and with the right strategy and marketing activities, if they decide to go that way.

One more reason is OEM contracts. Before setting up the plant in Serbia, Linglong signed a deal with VW and Renault, and now tyres produced in the Chinese company's tyre plant in Serbia will be delivered to these two automotive giants.

What benefits/ incentives that Serbia offers?

There are several benefits that country like Serbia is ready to offer to foreign investors. But I would like to highlight the benefits in general, not to go deeper in an analysis of specific incentives as that depends from situation to situation.

For example, the government is offering land where investors can set up a plant free of charge. There are also some tax incentives for more significant investments which are happening in the tyre industry. For instance, Cooper Tire's expansion project is supported by around $8 million in incentives provided by the Serbian government. Some investors can even get incentives per each employee that they will hire (basically like cashback card ). So, a general conclusion is that country like Serbia is really generous to foreign investors, and they should have that in mind.

Which companies are in the process of setting up?

At this moment Linglong is building the tyre plant in the city of Zrenjanin and Toyo announced that they will start building a plant in the city of Indjija very soon.

On the other side, there are major tyre companies - Mitas, Michelin, Cooper Tire, Trayal, which are producing tyres the country.

What's the future of tyre industry in Serbia?

Even I was right six years ago with a prediction that Asian tyre producers will setup tyre plants in Serbia in the near future that doesn't mean I will be right this time. But I genuinely believe that in Serbia there is a place for one more tyre plant. Specifically, I am thinking about a TBR , Agri and OTR tyre plant that can be built in a place where now Trayal's old plant is located which is still working and producing tyres for agriculture.

Going forward, the future of the Serbian tyre industry will move in another direction. After setting up plants, we will see R&D centres and Testing grounds and facilities in the country. I am predicting this because, for R&D, you need to have an excellent workforce and Serbia really has top-notch engineers and amazing developers. Currently, Continental has an R&D centre in the city of Novi Sad where several hundreds of engineers are employed.

In my working experience of 14 years in the tyre industry and 10 years in the IT sector, and having experience from Silicon Valley, I can tell you that engineers, researchers and software developers in Serbia are outstanding and not expensive like in the western EU or Silicon Valley. So, I am pretty sure that future intelligent tyres that will be based on sensors and specific software and machine learning will be designed and produced in some of the R&D centres based in Serbia.

Regarding testing facilities. Well, why should someone go to Spain or to Nordics to test summer or winter tyres if they can do it in Serbia as our climate is changed, so we have very hot summer and extreme winter, the perfect climate for tyre testing.

Q) Please share some information on your Project SMARTY?

My project SMARTY is related to the tyre industry and related to the development of smart tyres and smart trucks.

Using my vast experience from the tyre industry and IT industry, with a team of developers, I am working on the development of specific sensors, hardware and software that will be used in vehicles to optimise the costs and to prevent the accidents with tyres. We want to predict failure before it happens.

Currently, we have some working models and, shortly, we will start with sales of those models. The final goal is to make SMARTY device to become necessary in every vehicle to become smart or autonomous. Sensors for truck and OTR tyres we will unveil soon.

(Zivojin Sekulic: z.sekulic@gaj.rs)

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Mumbai-headquartered leading carbon black manufacturer Epsilon Carbon has reported a 10 percent reduction in carbon dioxide equivalent emissions across its upstream transportation operations during FY2025–26. The reduction was achieved through the deployment of an electric and liquefied natural gas freight fleet.

An independent third party certified the emissions data. The reductions achieved in transport logistics equate to carbon absorption figures associated with approximately 29,000 trees. The verified figures allow supply chain partners to include these reductions within Scope 3 emissions reporting frameworks and environmental disclosures.

Gaurav Mathur, Chief Executive Officer, Epsilon Carbon, said, “Decarbonising logistics is central to our climate strategy. What makes this milestone meaningful is that the results are independently verified with a 10 percent reduction in CO2e emissions within the upstream transportation category over a single financial year, driven by the adoption of electric and LNG fleets. These carbon reductions strengthen our own sustainability disclosures and those of our customers, and we intend to scale this model across our supply chain.”

Following Phase 1 operations, Epsilon Carbon intends to expand the number of electric and LNG vehicles in its transport fleet during FY 2026–27 to scale low-carbon freight transport across its supply chain network.

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Czech billionaire Michal Strnad has acquired a 14 percent stake in Pirelli from Chinese state-owned group Sinochem, in a transaction valued at about EURO 1 billion, according to a report by Italian daily Corriere della Sera.

The report said the acquisition was made through Lumina Crown, Strnad's investment vehicle, making the 33-year-old businessman the tyre maker's third-largest shareholder.

Following the transaction, Sinochem's holding in Pirelli has been reduced from 34.1 percent to 20.1 percent, while MTP, the holding company controlled by Marco Tronchetti Provera, has become the company's largest shareholder with a 26.5 percent stake, the newspaper reported.

According to Corriere della Sera, BNP Paribas advised Sinochem on the transaction, while Jefferies acted as adviser to Lumina Crown.

Strnad is the controlling shareholder of Czechoslovak Group (CSG), a defence manufacturer that owns the Italian brands Fiocchi Munizioni and Perazzi. He controls about 85 percent of CSG, which is listed in Amsterdam with a market capitalisation of around EURO 16.6 billion.

The investment in Pirelli was made in a personal capacity through his holding company, Lumina, the newspaper said.

Commenting on the investment, Strnad said, "We are pleased to make this long-term investment in Pirelli, a company that has long been a global leader in its sector, distinguished by its unique history, strong premium positioning and proven capacity for innovation. We have great confidence in Pirelli's strategy, its management team and the company's ability to continue generating sustainable long-term value for all stakeholders. Our investment reflects our strategy of supporting outstanding companies that combine leadership positions in their respective markets, durable competitive advantages, world-class brands and strong growth prospects. It also demonstrates our ability to identify and execute highly attractive investment opportunities globally, acting with conviction and discipline."

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Pirelli reported a 13.3 percent increase in first-half net profit as the premium tyre maker benefited from continued growth in its High Value business, despite persistent geopolitical uncertainty and a volatile economic environment.

Net profit for the six months ended 30^TH June rose to EURO 299 million from EURO 264 million a year earlier, supported in part by lower financial charges. Revenue was broadly unchanged at EURO 3.49 billion, although organic revenue increased 2.5 percent after excluding the effects of foreign exchange movements, hyperinflation accounting and changes in the scope of consolidation.

Adjusted earnings before interest and tax (EBIT) were EURO 557.8 million, broadly unchanged from €558.3m a year earlier, while the adjusted EBIT margin remained stable at 16 per cent.

High Value products accounted for 82 percent of total sales, up from 80 per cent in the first half of 2025, reflecting the company's continued focus on premium and prestige segments.

The company generated a net cash outflow before dividends and the consolidation of Xushen Tyre of EURO 556.9 million, compared with EURO 547.1 million in the corresponding period of 2025, excluding the positive impact from the disposal of Däckia AB. Net financial debt stood at EURO 1.92 billion at the end of June.

Pirelli confirmed the financial targets announced in May.

Second-quarter revenue increased 1 percent year on year to EURO 1.76 billion. Organic growth was 1.4 percent after excluding the effects of foreign exchange, hyperinflation and changes in the scope of consolidation.

Second-quarter adjusted EBIT rose 0.7 percent to EURO 280.4 million, while the adjusted EBIT margin remained unchanged at 16 percent. Net profit increased 3.9 percent to EURO 142.2 million.

The board approved the half-year results, although directors Zhang Haitao, Xi Xiaohong and Wang Kun voted against the financial statements because of the declaration of control by MTP Spa contained in the financial report.

Pirelli said its first-half performance demonstrated the resilience of its business model and the effective execution of its strategic programmes despite continuing geopolitical tensions and economic volatility.

The company's commercial strategy continued to focus on High Value products. Car and motorcycle volumes in the segment increased 3.5 percent during the first half, supported by growth in both the original equipment and replacement channels. The company cited partnerships with leading vehicle manufacturers in North America and Asia-Pacific, alongside continued consumer demand for its premium products.

By contrast, Standard segment volumes fell 8 per cent as Pirelli continued to reduce exposure to lower-margin markets, particularly in South America. Overall tyre volumes remained broadly stable during the period.

Pirelli also strengthened its innovation programme by securing about 200 new homologations with premium and prestige vehicle manufacturers during the first six months of the year. Around 90 percent were for tyres of 19 inches and above, while 70 percent related to speciality products. Electric vehicles accounted for 60 percent of the new homologations.

Among the latest vehicle programmes were approvals for the Ferrari Luce, Rivian R2S and the new Audi Q7 and Q9 sport utility vehicles.

The company also expanded its product portfolio with the launch of the Scorpion AS 4 for the North American replacement market, the Metzeler Sportec 01 RS motorcycle tyre and the Cinturato Gravel RH and RM cycling tyres.

Development of the Cyber Tyre platform also continued through partnerships with connectivity and autonomous driving specialists including Univrses, RideSense and Niulinx.

Pirelli said its efficiency programme generated gross benefits of EURO 81 million during the first half, representing about 54 percent of its annual target. The gains were driven by product design improvements and higher industrial productivity.

The company added that it had introduced mitigation measures, including price increases and additional cost controls, to offset higher raw material, energy and transport costs resulting from the Middle East crisis.

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Mumbai-headquartered rubber chemicals manufacturer NOCIL has announced capacity enhancement at its Dahej plant with an additional capital infusion of INR 1.3 billion, largely funded through internal accruals. The new investment is expected to be completed by H1 FY2028.

The announcement was made on the sidelines of the company’s release of its financial results for Q1 FY2027, with revenue growing 20 percent YoY to INR 4.03 billion. It attributed the revenue growth to increased selling prices of input costs.

On the other hand, improved operating efficiency and inventory gains saw EBITDA margin rise by 210 basis points to reach 11.2 percent, while net profit grew by 61 percent to INR 280 million.

The volumes grew by 9 percent on the back of robust demand in the domestic market, following the GST 2.0 bonanza, while exports continue to see smart uptick. 

The capacity enhancement at Dahej is primarily focused on expanding volumes for peak-utilisation rubber chemical products, through an integrated, backwards-integrated facility. The new investment builds on the earlier announced CAPEX outline of INR 2.5 billion already underway, wherein trial production has already commenced.

V S Anand, Managing Director, NOCIL, said, “Our performance this quarter reflects consistent execution across both our domestic and export businesses in a challenging environment. Beyond the numbers, we are equally focused on building for the future, Our expanded investment at Dahej reinforces our commitment to structured capacity augmentation, backward integration and long-term competitiveness in a market that is increasingly looking to India as a reliable manufacturing partner.”

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