In 2014, Zivojin Sekulic was presenting a concept about Serbia as a future hot spot for tyre production in Shandong, in China, one of the world’s biggest tyre production province. By then, nobody was bullish on Serbia and saw the country as the next tyre production hub, but Sekulic applied analysis and research methods to support his prediction.
Sekulic has been with the industry for over a decade, and has been responsible for developing, managing and supporting operations in Europe, Asia, and the USA.
Several reasons could support Sekulic's claims. One of the reasons for that prediction was geopolitical relations between China, USA, EU and Euroasia. To de-risk trade tension, many tyre companies are exploring alternative production locations, and Serbia is emerging to be a viable place to target major markets. Also, Also, 'made in EU' effects are needed for OEM contracts which also help to brand building.
Having those reasons in mind, Sekulic forecast that Chinese tyre companies will come to the Eastern and South-Eastern Europe to setup tyre plants to avoid anti-dumping duties, apply made in EU effect to their brand and to get some OEM contracts as they need to be close enough to automotive plants due to specific logistic delivery contracts.
Five years later, Linglong Tire in 2019 started to build a tyre plant in Serbia with an investment of almost one billion USD. "Serbia is China's first strategic partner in central and eastern Europe and has a favourable environment for development and investment," said the Chinese tyre company. After the completion of the project, the annual output of various high-performance radial tyre will reach 13.62 million units, with yearly revenue of $ 600 million.
In the same year just a few months later, another Asian Tyre producer, Toyo Tire announced that it will setup a plant in Serbia. The Japanese company will invest around 3.91 million euros in the plant, which will produce tyres for passenger vehicles with an annual capacity of five million tyres. Toyo Tire will start construction of the Serbian Plant in May 2020, and manufacturing operations are expected start in January January 2022, with a capacity of five million tyres annually (based on tyres for passenger vehicles) by the summer of 2023.
Cooper Tire Serbia, a subsidiary of Cooper Tire & Rubber is also increasing production capacity at its Kruševac tyre manufacturing plant. With a strategic manufacturing footprint investment of approximately $55 million in equipment upgrades and facility expansion, the project will increase the size of the Kruševac facility to more than 882,000 square feet.
Cooper Tire Serbia will produce new, larger diameter tyres being demanded in Europe and other global markets. Total annual production capacity at the Kruševac plant will increase by approximately one-third after this expansion, which is expected later this year and will establish a footprint which could further double capacity with additional equipment and people.
"We can say that 2019 was an amazing year for the tyre Industry of Serbia. With already four tyre manufacturing plants of Michelin, Copper Tire, Mitas and Trayal, the country will have two more manufacturing plants soon. That is a huge success for Serbia as we all know that even countries with a bigger population and bigger size have lesser number of tyre plants in Europe," says Zivojin Sekulic.
A chat with Zivojin Sekulic:
Why are tyre companies showing increasing interest in Serbia for setting up plants – and generally in eastern Europe?
The reason for setting up tyre plants in Serbia is because of its specific geopolitical status. Serbia is in Europe, but not in the EU. That means particular goods produced in Serbia can be exported with 0% duty to EU, Russia, USA and countries of CEFTA and EFTA agreements and that's the market of almost one billion people. Comparing to anti-dumping duties for tyres produced in China, sounds like a good benefit, right?
Also, another reason is the label of “Made in EU” for tyre brands. The “Made in EU” effects help tyre companies to become recognisable and increase the prices, comparing to prices of tyres produced in China, and that means more significant profit.
Take the example of Hankook and their plant in Hungary. Only a few years after setting up their plant in Hungary they were selling more than 30% of their total annual production in EU and today with OEM contracts, excellent marketing strategy and outstanding R&D teams, they are in the race to become premium brand. So, imagine one day, maybe in five to eight years from today, Linglong can be close to the premium tyre brand and with the right strategy and marketing activities, if they decide to go that way.
One more reason is OEM contracts. Before setting up the plant in Serbia, Linglong signed a deal with VW and Renault, and now tyres produced in the Chinese company's tyre plant in Serbia will be delivered to these two automotive giants.
What benefits/ incentives that Serbia offers?
There are several benefits that country like Serbia is ready to offer to foreign investors. But I would like to highlight the benefits in general, not to go deeper in an analysis of specific incentives as that depends from situation to situation.
For example, the government is offering land where investors can set up a plant free of charge. There are also some tax incentives for more significant investments which are happening in the tyre industry. For instance, Cooper Tire's expansion project is supported by around $8 million in incentives provided by the Serbian government. Some investors can even get incentives per each employee that they will hire (basically like cashback card ). So, a general conclusion is that country like Serbia is really generous to foreign investors, and they should have that in mind.
Which companies are in the process of setting up?
At this moment Linglong is building the tyre plant in the city of Zrenjanin and Toyo announced that they will start building a plant in the city of Indjija very soon.
On the other side, there are major tyre companies - Mitas, Michelin, Cooper Tire, Trayal, which are producing tyres the country.
What's the future of tyre industry in Serbia?
Even I was right six years ago with a prediction that Asian tyre producers will setup tyre plants in Serbia in the near future that doesn't mean I will be right this time. But I genuinely believe that in Serbia there is a place for one more tyre plant. Specifically, I am thinking about a TBR , Agri and OTR tyre plant that can be built in a place where now Trayal's old plant is located which is still working and producing tyres for agriculture.
Going forward, the future of the Serbian tyre industry will move in another direction. After setting up plants, we will see R&D centres and Testing grounds and facilities in the country. I am predicting this because, for R&D, you need to have an excellent workforce and Serbia really has top-notch engineers and amazing developers. Currently, Continental has an R&D centre in the city of Novi Sad where several hundreds of engineers are employed.
In my working experience of 14 years in the tyre industry and 10 years in the IT sector, and having experience from Silicon Valley, I can tell you that engineers, researchers and software developers in Serbia are outstanding and not expensive like in the western EU or Silicon Valley. So, I am pretty sure that future intelligent tyres that will be based on sensors and specific software and machine learning will be designed and produced in some of the R&D centres based in Serbia.
Regarding testing facilities. Well, why should someone go to Spain or to Nordics to test summer or winter tyres if they can do it in Serbia as our climate is changed, so we have very hot summer and extreme winter, the perfect climate for tyre testing.
Q) Please share some information on your Project SMARTY?
My project SMARTY is related to the tyre industry and related to the development of smart tyres and smart trucks.
Using my vast experience from the tyre industry and IT industry, with a team of developers, I am working on the development of specific sensors, hardware and software that will be used in vehicles to optimise the costs and to prevent the accidents with tyres. We want to predict failure before it happens.
Currently, we have some working models and, shortly, we will start with sales of those models. The final goal is to make SMARTY device to become necessary in every vehicle to become smart or autonomous. Sensors for truck and OTR tyres we will unveil soon.
(Zivojin Sekulic: z.sekulic@gaj.rs)
Goodyear India Quarterly Profit Rises As Labour Code Charge Hits Earnings
- By TT News
- February 15, 2026
Goodyear India Limited reported higher quarterly profit despite recognising INR 1.94 million of past service costs under India’s new labour codes, as revenue declined year on year.
Revenue from operations for the quarter ended 31 December 2025 fell to INR 606.9 million, from INR 631.7 million a year earlier. Total income was INR 611.5 million, compared with INR 636.4 million.
Profit before tax rose to INR 33.4 million, up from INR 13.3 million in the corresponding quarter last year. Net profit increased to INR 24.6m, compared with INR 9.5 million. Earnings per share were INR 10.68, against INR 4.11 a year earlier.
Total expenses declined to INR 578.2 million from INR 623.2 million. Cost of materials consumed fell to INR 221.5 million from INR 257.9 million, while purchases of stock-in-trade were INR 190.3 million, broadly in line with INR 191.1 million a year earlier. Employee benefits expense rose to INR 52.2 million from INR 44.4 million.
For the nine months to December 31 2025, revenue from operations decreased to INR 1,859.6 million from INR 2,005.4 million in the same period last year. Profit before tax rose marginally to INR 69.8 million from INR 67.9 million. Net profit was INR 51.8m, compared with INR 50.3m.
The company said it had recognised past service costs of INR 1.94 million under employee benefits expense in the quarter and nine months ended December 31 2025, following notification of the Code on Wages, 2019, the Industrial Relations Code, 2020, the Code on Social Security, 2020 and the Occupational Safety, Health and Working Conditions Code, 2020.
BKT Lifts Carbon Black Capacity As Volumes Recover Amid Tariff Pressure
- By Sharad Matade
- February 14, 2026
Balkrishna Industries (BKT) reported a six percent rise in quarterly volumes and commissioned additional carbon black capacity, even as US tariffs and volatile commodity prices weighed on parts of its export business.
The company’s sales volumes rose to 80,620 metric tonnes in the quarter to December 2025, up six percent year on year and about 15 percent higher than the previous quarter. For the first nine months, volumes were 231,536 metric tonnes, down onepercent from a year earlier.
Standalone revenue for the quarter was INR 26.82 billion, up 4 per cent year on year, including a realised foreign exchange loss of Rs 470 million relating to sales. For the nine months, revenue was Rs 77.62 billion, broadly flat, including a realised forex loss of Rs 1.17 billion.
Earnings before interest, tax, depreciation and amortisation were Rs 6.05 billion for the quarter, with a margin of 22.5 percent. For the nine months, EBITDA was INR 17.6 billion, down 11 percent year on year, with a margin of 22.7 percent. Profit after tax for the quarter was INR 3.75 billion, and INR 9.27 billion for the nine-month period.
Rajiv Poddar, Joint Managing Director of BKT, said the “geopolitical and macroeconomic environment continues to remain challenged and the situation with U.S. tariffs remain unchanged”.
In the US, sales momentum improved sequentially after a weak second quarter. Poddar said the group had regained some momentum by sharing the tariff burden with distributors. “Because of our strong brand positioning and quality and some major chunk of the tariffs to be shared between us and our channel partners, we have been able to gain some of the momentum that we had lost in the Q2,” he said.
He declined to quantify the impact of tariffs on margins, but confirmed that costs were being shared. Channel inventory in the US and Europe was “at par at where it should be”.
India remained the strongest market, supported by lower goods and services tax rates and favourable monsoon conditions. The domestic portfolio is split roughly 60 percent industrial and construction tyres and 40 percent agricultural tyres. Higher India contribution has a “slightly lower” average selling price, Poddar said, but margins have remained broadly stable.
In Europe, demand improved sequentially as earlier destocking eased. The European Union Deforestation Regulation, originally due to take effect from January 2026, has been deferred by one year. Madhusudan Bajaj, Senior President and Chief Financial Officer, said the current import duty into Europe is four percent, though the impact of the proposed free trade agreement with the EU is not yet clear.
Freight costs were about 5 percent of revenue in the quarter and are expected to remain in that range.
On raw materials, Bajaj said oil and natural rubber prices were moving higher, but it was “too early to say what will be the impact”. The average euro rate in the quarter was about INR 97.
Capital expenditure remains elevated. The company has spent about INR 22 billion in the first nine months of the financial year and expects total spending of roughly INR 25–26 billion in FY2026, with the balance of committed projects to be completed in the following year.
During the quarter, BKT commissioned a new carbon black line, taking total capacity to 265,000 metric tonnes per annum. The incremental capacity is intended for external sales rather than captive consumption. Carbon black accounted for less than 10 percent of revenue in the quarter, with margins expected to align with industry averages.
ZAFCO Appoints Tyre Industry Veteran Hee Se Ahn To Board As Independent Director
- By TT News
- February 13, 2026
ZAFCO, a leading global manufacturer and distributor of automotive tyres, batteries and lubricants, has strengthened its corporate governance with the addition of Hee Se Ahn to its Board as an Independent Director, effective 1 January 2026. Bringing over three decades of specialised industry experience, Ahn is recognised for his extensive leadership in the global tyre sector.
His professional background is deeply rooted in international commerce, with significant achievements in overseas sales, strategic marketing and high-level management across key markets in Asia, Europe and the Americas. Prior to this appointment, his career included senior roles such as Executive Vice President at Nexen Tire and Managing Director at Hankook Tire, based in Seoul. Throughout his career, he has been instrumental in fostering international expansion and enhancing market positions while leading diverse, cross-regional teams, solidifying his status as a respected figure in the industry.
Zafar Hussain, Executive Director, ZAFCO Group, said, “We are pleased to welcome Hee Se Ahn to the Board of ZAFCO. His extensive international experience in sales, marketing and regional leadership will bring valuable perspectives to the company. His deep understanding of the global tyre industry will be a strong asset to both the Board and the management team.”
Amir Abbas, Executive Director, ZAFCO Group, said, “We are delighted to welcome Hee Se Ahn to the ZAFCO Board. He brings with him a global business mindset and rich insights into leadership and international business transformation. We look forward to his contributions as we continue to strengthen our global presence.”
Nokian Tyres Sets 2029 Targets With €2 Bln Sales Goal And Tighter Debt Ceiling
- By Sharad Matade
- February 13, 2026
Nokian Tyres has approved an updated strategy and financial targets through to the end of 2029, setting a net sales objective of €1.8 billion–€2 billion and outlining measures to strengthen profitability and reduce leverage.
The Finnish tyre maker said it would prioritise sustainable, value-driven growth following what it described as the most significant transformation in its history.
“Over the past years, Nokian Tyres has navigated the most significant transformations in its history. This period has been a complete strategic reset as we rebuilt the new Nokian Tyres platform. As we now enter the next phase of our development, we will refocus on sustainable, value-driven growth. This positions us to take better control of the unpredictable also in the future and will reduce our exposure to geopolitical risks,” said President And Chief Executive Paolo Pompei.
Under the revised targets, the company aims for segments EBITDA of more than 24 percent and segments operating profit above 15 percent. It also intends to keep net debt to segments EBITDA below 2.
Nokian Tyres will continue to use segments EBITDA as its primary profitability metric and has defined a range for net sales rather than a single figure.
The group reiterated its dividend policy, targeting distribution of at least 50 percent of net earnings.
Strategically, Nokian Tyres said it would focus on its core segments. In passenger car tyres, it aims to maintain a market-leading position in winter tyres and deliver above-market growth in the all-season and all-weather categories. In heavy tyres, it is targeting above-market growth in agricultural and forestry tyres.
Vianor will continue to serve as a European sales and service channel for both passenger car and heavy tyres.
The company said market trends including electrification, a growing car parc, increasing rim sizes and rising demand for winter tyres support development in its chosen segments.
“Our updated financial targets set a clear direction for the future and reflect our ambition to create sustainable value for our shareholders. Profitability improvement will be driven both by volume growth and by more than EUR 100 million coming from targeted performance initiatives. While maintaining strong performance in the Nordics, we aim to accelerate growth in North America and Central Europe. We will prioritize value creation through premium positioning, improved product mix and disciplined cost and operational efficiency,” Pompei said.
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