Assuming nothing will be the same with COVID-19, all associated economic growth figures will be revised in the near future. The European tyre market was severely affected in the first quarter of 2020 and declined by around 20% in all segments, which is exactly the opposite of the previous forecast of achieving a total CAGR of 20% for the 2018-2022 period. It will not return to normal short-term trends and will certainly be revised.

With the global economic slowdown, the Chinese tyre market, with earlier growth of more than 6%, will no longer be mentioned in the coming years. The global pandemic has overshadowed the global economy, and the most important tyre manufacturers are only showing moderate optimism for 2020. The downward trends in demand in many international markets are therefore irreversible. When the entire industry is back on track and at the same time safe?

Tyre Industry will not return to normal short-term trends and all economic figures will certainly be revised.

In the 1950s and 1960s, the margins for industrial products were good. Many companies in industrialised countries have been looking for alternatives to invest in different parts of the world, and export rates have continuously helped them make enough money. So far, globalisation has prompted investors to tackle the underdeveloped eastern globe. The 1970s in this direction were the new way of investing a large amount of accumulated capital for the countries of the Far East. China and Singapore, then Vietnam, Thailand and Malaysia were the subject of foreign direct investment. Indonesia seems to lag behind the Philippines and Taiwan for foreign investors. Exceptionally, Japan and partially South Korea won in the early 1950s and 1960s and were more aware of the importance of technological culture. They managed to develop their own capital to invest in technological products. The tyre and rubber industry were two of the main companies.

Globalisation has prompted investors to tackle the underdeveloped eastern globe. The 1970s in this direction were the new way of investing a large amount of accumulated capital in Far East.   

Western automakers had also sparked interest in countries in the eastern world. This has helped investors to focus more on this part of the world. When investors were looking for new horizons to make more money, all supporting technologies came to these countries.

When we entered the 1990s, Glasnost began to influence Europe's socio-economic structure. The main European brands initially focused on Eastern Europe to invest in the main products. Foreign direct investment went to the Central and Eastern European countries. Major European brands in the tyre industry have acquired certain tyre factories. Some factories were opened late.

It is a difficult task to attract foreign direct investment. Many parameters need to be combined, including incentives, laws, rules, agencies and procedures to attract foreign investment. The Central and Eastern European countries spent a lot of time and effort and finally made it. Not only legislative issues, but also macroeconomic measures such as combating inflation, the goal of joining the euro area, setting competitive but sustainable tax rates and laying the foundation stone for companies that acquire applications for property permits, liberalisation of the labor market, privatisation of all areas of the economy finance, public services and telecommunications, as well as road and airport construction are different pieces of equipment than investors. Usually you look for them first.

When we reached 2000, the primary concerns of European and North American tyre manufacturers were attacks on poor quality tyres

The Czech Republic, Hungary, Poland and Slovakia are the first four countries to follow. Ukraine, Romania, Bulgaria and Croatia tend to attract foreign direct investment over time. In any case, they have all learned that low labour costs are not enough to attract foreign investment if the main attractive features are not realised.

When we reached 2000, the primary concerns of European and North American tyre manufacturers were attacks on poor quality tyres in the East and Far East regions. Instead of banning imports, the safety problems of tyres in this part of the world are highlighted and certain measures are taken to prevent the huge import channels of these branded tyres. ETRMA, the association of the largest tyre and rubber manufacturers, mainly followed the REACH restrictions of these companies. The media also supported user conscience. The tyre labeling is also the result of safety concerns. The European Commission and the White House have introduced additional anti-damping and additional countervailing duties on tyres made in the Far East. The cheaper tyres no longer had the opportunity to be rated well. Note, however, that companies in the Far East are now able to manufacture high-quality high-tech tyres and organise deliveries in the market.

At the other end of the world, many industries which invest mainly in China initiated alternatives to return to the continent in 2015.

When the time came, the former Eastern Bloc countries began to join the EU. After 2010, Chinese and Far Eastern tyre manufacturers accelerated or invested in new factories in Eastern Europe. South Korea and China have started to have tyre factories in this region. Tyres manufactured in Europe or Eastern Europe indicate the Western European and US markets and are exempt from high customs taxes. They have set up a production line that is adapted to the requirements of European and American consumers.

When we reached the other side of the world in 2015, many industries with investments mainly in China initiated alternatives to return to the continent. Export tariff barriers and rising labor costs, state requirements for environmental legislation and industrial reforms do not keep foreign investors and local companies alive. The international climate and the atmosphere of the trade struggle between East and West also play a role in this latter trend. Today, investments in Eastern Europe in the countries of Asia and Western Europe continue. However, this is not a guarantee for the next few years.

Whatever the truth is or it is assumed that yesterday's reality will be opposite or different. Therefore, nothing will be similar or as expected. Companies that covered risks today and had tools today are luckier and will be successful tomorrow.

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JK Tyre & Industries Ltd has launched four new off-the-road (OTR) tyre products for construction, material handling and mining applications, as the company expands its portfolio in performance-focused segments.

The products were unveiled at BAUMA CONEXPO INDIA 2026, held at the India Expo Centre in Greater Noida, and are designed to improve durability, load-carrying capacity, traction and operational efficiency in demanding conditions.

The new range includes tyres for self-loading concrete mixers, backhoe loaders, telehandlers and mining tippers. JK Tyre said the additions are intended to meet evolving requirements across India’s construction, infrastructure and mining sectors.

Srinivasu Allaphan, Director of Sales And Marketing at JK Tyre & Industries Ltd, said: “India’s infrastructure and industrial growth is creating a growing need for high-performance, reliable and application-specific mobility solutions. At JK Tyre, we are committed to developing OTR solutions that address the specific needs of our customers and the demanding conditions in which their equipment operates. Our latest range combines durability, reliability and performance to help customers maximise equipment uptime and operational efficiency. As we continue to strengthen our premium OTR portfolio, we remain committed to delivering solutions that create value for our customers and support the growth of India’s construction, infrastructure and mining sectors.”

The company said the MPT 45 tyre pattern has been developed for traction and stability in mixed terrain, while the MPT117 range is designed for construction and material-handling operations, with a focus on grip and durability. A separate JDO XD tyre has been introduced for mining tippers, with reinforced construction aimed at resisting cuts and abrasions.

JK Tyre said the products were developed with Indian operating conditions in mind and are intended to improve machine performance and reduce operating costs in demanding applications.

The group added that the launch supports its expansion in off-the-road tyres across construction, mining and specialised industrial segments.

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Ascenso Tyres will invest USD 100 million to build manufacturing capability for large mining tyres in India, as the company seeks to expand its presence in the domestic off-the-road (OTR) segment.

The investment will support the development of all-steel radial tyre production at Ascenso’s Indian facility, including manufacturing infrastructure, product development and engineering capacity. The move comes as India’s mining sector scales up output of coal, iron ore and critical minerals, driven by government initiatives to boost domestic production.

Ascenso said the expansion would allow it to produce tyres of up to 49 inches, with larger sizes under development. The company stated that large-format mining tyres in India have historically been sourced from overseas manufacturers, with limited domestic production capability.

The group has begun deploying field application engineers across key mining regions to work directly with operators, monitoring tyre performance and feeding data into research and development.

Yogesh Mahansaria, Managing Director of Ascenso Tyres, said: “India's mining sector is scaling up like never before, and the equipment that powers it needs tyres that can match that ambition. Building this capability in India, for India as well as the rest of the world, has been central to our thinking from the start. Our US$100 million investment is about building world class radial mining tyre engineering and manufacturing capability within the country, not simply adding capacity. We want Indian mining operators to have access to global standard performance without having to look overseas for it, and we intend to compete on that performance, not on price alone.”

Dhaval Nanavati, Chief Executive of Ascenso Tyres, added: “Over the past four years, our foundation in Agriculture, Forestry and Construction taught us how important it is to stay close to customers on the ground, and that is exactly the approach we are bringing to mining. We are placing field application engineers directly in India's key mining belts, from the coalfields of Jharkhand and Odisha to the iron ore regions of Chhattisgarh and Karnataka, so that we can respond to real operating conditions as they happen. Reaching 49-inch giant mining tyres, engineered here in India, is a significant milestone, not just for Ascenso but for what Indian manufacturing is capable of in this space. We see this as the start of a long-term commitment to mining customers in India and around the world.”

The company said its radial OTR portfolio, launched in 2023, would expand through to 2027 and 2028, with additional sizes and applications across mining and earthmoving equipment.

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KraussMaffei has appointed Xinting Ren as Managing Director of its extrusion business, effective 1 September, 2026, combining the role with his existing leadership of the group’s China operations.

Ren succeeds Ralf Benack, who left the company at his own request on 31^st August , ending a tenure of about two years.

The company said the dual appointment is intended to strengthen integration between its extrusion activities and international operations.

Ren has led KraussMaffei China for the past three years, overseeing cross-technology activities in the Chinese market. Before joining the group, he held several management roles in the chemical industry, including Assistant General Manager at KraussMaffei Company Limited, now operating as Sinochem Equipment Technology Qingdao Co., and most recently served as general manager of Shanxi China Coal Pingshuo Energy Chemical Co., Ltd.

Benack took over leadership of KraussMaffei Extrusion in 2024 and was responsible for the group’s global extrusion business. During his tenure, the company focused on operational processes and customer orientation, reducing delivery times and further developing the Technology Center at its Laatzen site.

The facility now offers 26 pilot lines for development and customer projects, and the company said it also expanded its extrusion technology portfolio.

From September, responsibility for the extrusion business and management of the China business will be combined under Ren’s leadership.

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Nokian Tyres plc has introduced a new premium summer tyre, the Powerproof E, designed for Central and Southern European markets, with A-class ratings in all three European Union tyre label categories across its full range.

The company said the tyre achieves top grades for rolling resistance, wet grip and external rolling noise, reflecting a development approach aimed at balancing efficiency, safety and comfort within a single product.

“Whether the priority is maximizing range and efficiency or achieving confidence and comfort in wet conditions, drivers should not have to compromise on safety. The new Nokian Tyres Powerproof E is designed to deliver outstanding performance in the areas that matter most to drivers,” said Tommi Alhola, Senior Vice-President for Passenger Car tyres in Central Europe.

Samu Lepistö, development manager at the company, added: “Achieving A-class ratings in all three EU tire label categories across the entire range is a significant result. These characteristics are all important to today's drivers yet improving one can often affect another. Nokian Tyres Powerproof E was developed to deliver balanced performance across all three areas.”

The tyre incorporates what the company calls Motion Control Technology, combining tread design, compound development and structural engineering to support efficiency and wet-weather performance.

Depending on size, between 40.9 percent and 42.8 percent of the tyre’s material content consists of recycled and renewable inputs, including rice husk ash, recycled carbon black and recycled steel.

Production takes place at the group’s factory in Oradea, Romania, which opened in 2024 and operates with zero direct carbon dioxide emissions, powered by renewable energy.

The Powerproof E is designed for passenger cars, sport utility vehicles and crossover vehicles, including electric, hybrid and internal combustion models. It will be available in sizes ranging from 16 to 20 inches for the 2027 summer season in Central and Southern Europe.

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