As the US Tire Manufacturers Association (USTMA) prepares for 2025 under a new administration and Congress, President and CEO Anne Forristall Luke shares insights into the industry’s priorities and recent achievements. From advancing sustainability through innovative research to advocating for updated regulations and expanding domestic retreading, USTMA is focused on driving economic growth, safety and environmental progress.

In this interview, Luke highlights the importance of collaboration with policymakers and stakeholders, detailing how the tyre industry is addressing key challenges while positioning itself as a leader in innovation and sustainability.

With a new president and Congress in place, the US Tire Manufacturers Association (USTMA) is preparing for a potential shift in regulatory priorities and legislative focus. The incoming administration may initiate a regulatory pause to assess existing policies, a move USTMA sees as an opportunity for constructive engagement.

 “This offers the tyre industry an avenue to engage with fresh faces and perspectives within the administration and Congress, fostering a dialogue about the tyre industry’s key issues,” thinks Anne Forristall Luke, USTMA president and CEO. “USTMA looks forward to collaborating with the new administration and Congress and the opportunity to highlight how smart, balanced policies can drive innovation, sustainability and growth within the US tyre manufacturing sector.”

USTMA anticipates collaborating with the new administration and Congress to advance initiatives that align with the industry’s priorities. “As the association looks to 2025, its efforts will continue to centre on three key themes: innovation, sustainability and safety,” adds Luke.

USTMA aims to build relationships and advance its advocacy objectives during the 119th Congress as the Trump administration takes office. However, Luke adds that the association cannot predict the new administration’s specific policies; it remains committed to advancing its legislative priorities. These include advocating for updated National Highway Traffic Safety Administration (NHTSA) rules on consumer tyre information and performance standards, modernising tyre testing regulations, addressing potential trade and tariff issues, expanding sustainability efforts and supporting domestic manufacturing job creation.

USTMA also intends to working directly with state governments to address policy and regulatory issues where state action may arise in response to perceived gaps in federal policies.

Looking back

The year 2024 was an active period for the US tyre industry, marked by significant progress advocating for several priorities focused on enhanced road safety, tyre innovation, environmental stewardship and domestic jobs in the manufacturing sector, as per Luke.

The US tyre manufacturing industry generates an annual economic impact of USD 170.6 billion and directly provides more than 291,000 jobs across manufacturing, distribution and retail sectors. Additionally, the sector supports over 510,000 jobs through supplier and induced activities, contributing to a total of more than 801,000 jobs nationwide.

“In 2024, despite challenges such as the ongoing impact of interest rate fluctuation and inflation, post-election and geopolitical uncertainty, the tyre industry remains resilient, continually adapting to market dynamics and technological advancements to sustain its vital role in the US economy,” said Luke.

Leadership and collaboration

Luke empathises on the importance of partnerships and leadership to drive progress. Luke adds, “Achieving meaningful progress on a complex and ambitious series of goals requires strong leadership and deep collaboration to succeed. We view 2025 as a year full of opportunities to build on a rich ecosystem of partnerships with stakeholders.”

USTMA has outlined several key areas of focus for the upcoming year. Chief among them are sustainability leadership, advancing innovation through research, collaborative policy and regulatory engagement, creating economic impact and working with a new administration and a new Congress in 2025.

Collaborative efforts

Luke stresses the organisation’s commitment to working with state and federal policymakers and stakeholders across the tyre recycling value chain.

Another major initiative is advancing innovation through research, particularly in the development of sustainable alternatives to 6PPD, a chemical widely used to preserve tyre performance. The 6PPD Alternatives Analysis Consortium, spearheaded by USTMA, will move into its second stage in 2025, evaluating potential effective and environmentally sustainable alternatives.

USTMA members use a chemical additive called 6PPD to help tyres resist degradation and cracking, which is crucial for driver and passenger safety. In December 2020, researchers from the University of Washington and the Washington Stormwater Center published a report identifying a transformation product of 6PPD, called 6PPD-quinone, which they concluded is toxic to coho salmon and may be contributing to urban runoff mortality syndrome in the species. Earlier studies had not identified this substance.

In response, USTMA led the formation of a more than 30-member consortium to work transparently and collaboratively with California regulators and stakeholders to find a potential alternative to 6PPD that would protect both motorists and the environment.

“That work, and our collaboration with federal and state regulators, legislators, researchers and other interested stakeholders, will continue in 2025,” adds Luke.

Retreading

Commercial tyre retreading offers significant opportunities to expand domestic manufacturing, create American jobs, and promote sustainability. Retreading benefits not only large manufacturers but also small, independent businesses. In the US, most retread facilities are small operations, employing between 10 and 60 workers, and are often located in smaller towns and rural communities.

“By promoting investments in tyre retreading, the tyre industry aims to strengthen these small businesses, enabling them to grow, hire more workers and play a vital role in their communities. Increased demand will help these shops thrive, ensuring their longevity and supporting local economies across the country,” says Luke.

USTMA has prioritised domestic manufacturing of retreaded tyre for commercial vehicles to boost sustainability and create American jobs. The retread sector, employing over 51,000 Americans, is the largest remanufacturing sector in the US; commercial tyre retreading offers an effective way to recycle tyres, providing numerous economic and environmental benefits. Beyond job creation, retreading reduces energy consumption, CO2 emissions, raw material usage and tyre disposal challenges.

“The US Congress has an opportunity to increase domestic retreaded tyre demand by requiring the use of these tyres in the federal fleet. USTMA will continue to advocate for expanding this crucial industry to create more well-paying jobs, allowing domestic workers to contribute to the local economy,” says Luke.

Recycling

USTMA is prioritising sustainable solutions for end-of-life tyres. For nearly three decades, the association has worked with stakeholders to promote tyre recycling and advocate for supportive regulations. “Our goal is that 100 percent of end-of-life tyres will enter sustainable, circular end-use markets. This remains a top focus area for us heading into 2025,” tells Luke.

Use of recycled tyres in road construction is increasing, according to USTMA’s 2023 End-of-Life Tire Management Report. The use of rubber-modified asphalt (RMA) has grown 17 percent since 2021. USTMA sees potential for further growth in this area, thanks to recent federal infrastructure legislation. “We continue to advocate for increased investment and expansion in these areas while also pushing for greater focus on domestic retreading of commercial tyres. Particularly, USTMA has called on Congress to fund research and demonstration projects using Tire Derived Aggregates (TDA) in federal state and local construction projects,” says Luke.

As per Luke, shredded tyres can be used in various construction projects, including road embankments and stormwater systems. The association advocates for the use of RMA in federal road projects, citing its cost-effectiveness and environmental benefits.

The Tire Recycling Foundation (TRF), a joint initiative of the United States Tire Manufacturers Association (USTMA) and the Tire Industry Association (TIA), has been launched to expand markets for end-of-life tyre (ELT) and promote tyre recycling research.

The foundation aims to secure funding and allocate grants for research, education, intervention and demonstration projects addressing critical gaps in the US tyre recycling supply chain. A key focus is accelerating the adoption of RMA. Luke explains,” USTMA will continue to emphasise that collaborative efforts across the tyre recycling value chain must continue to fully eliminate illegal and abandoned tyre stockpiles and create sustainable, circular markets for ELTs, and this effort will be a focus of USTMA going forward.”

Smooth supply of NR

Natural rubber remains a key component in tyre production, but the industry is making strides in integrating modern, sustainable materials. USTMA continues to advocate for developing a domestic natural rubber supply, including alternatives like guayule, taraxacum kok-saghyz (TKS) or dandelion rubber. These efforts have already resulted in successful experimental tyres, highlighting the potential of these sustainable sources.

Continental Tire the Americas, LLC has announced an upcoming leadership transition in its U.S. Passenger and Light Truck (PLT) replacement tyre division. Bill Caldwell, Senior Vice President of Sales and Marketing, will retire in June 2025 after more than 20 years with the company. Chris Charity, the current Vice President of Sales, will assume Caldwell’s role effective 1 July 2025.

Caldwell has been at the helm of the U.S. PLT replacement business since 2009, following his leadership of Continental’s Original Equipment (OE) Key Account Management team. During his tenure, he played a pivotal role in expanding the market presence of both the Continental and General Tire brands, driving strategic growth and strengthening dealer partnerships.

Charity, a 20-year veteran of Continental, joined the company in 2002 as a quality engineer before transitioning into sales leadership. His deep industry knowledge, customer-focused approach and proven track record in sales strategy make him the ideal successor to continue the division’s upward trajectory.

Tansu Işık, Head of Continental’s Business Area Replacement Tires the Americas, said, “Bill has made a lasting contribution to Continental’s success in the Americas. His leadership, integrity and commitment to excellence have helped shape the business and culture. On behalf of the entire organization, I want to thank Bill for his outstanding service and wish him a fulfilling and well-deserved retirement.” On Charity’s appointment, he said, “Chris brings the right mix of experience, vision and dedication to lead our U.S. PLT Replacement business into the future. I’m confident he will continue to build on our strong foundation and drive further success.”

Caldwell said, “I’m incredibly proud of what we’ve accomplished together over the years. It’s been an honour to work with such a dedicated team, and I’m confident that Chris will continue to lead with the same passion and commitment that has defined our success.”

Charity said, “I’m grateful for the opportunity to step into this role and build on the strong foundation Bill has laid. I look forward to working with our teams and partners to continue delivering value and innovation to our customers.”

Finnish tyre manufacturer Nokian Tyres Plc said its chief financial officer Niko Haavisto would leave the company, with the firm moving quickly to appoint an interim replacement whilst searching for a permanent successor.

The Helsinki-listed company announced that Jari Huuhtanen, currently vice president of group business control, would step into the CFO role on an interim basis from June 1st as the recruitment process gets underway.

Nokian Tyres, known for its winter and all-season tyres, provided no details regarding Haavisto's reasons for departure or his future plans.

The announcement comes during a challenging period for the global tyre industry, which has faced supply chain disruptions and fluctuating raw material costs.

"I want to thank Niko for his contributions to the company. Niko has been a valuable member in the Nokian Tyres team, and we wish him all the best in his future endeavours," said Paolo Pompei, president and chief executive of Nokian Tyres.

The company has not disclosed a timeline for appointing Haavisto's permanent replacement.

French tyre manufacturer partners with Cherry Tyre Park for 3,000 sq ft facility in Indiranagar

Michelin has opened a new service store in Bengaluru, expanding its retail footprint in India's technology capital as demand for premium automotive services rises alongside growing luxury car ownership.

The 3,000 square foot Michelin Tyres & Services Store, located in the upmarket Indiranagar district, has been established through a partnership with Cherry Tyre Park, India's largest tyre retail network. The facility offers precision tyre fitting, wheel balancing and alignment services.

Michelin's expansion comes as Bengaluru experiences increased demand for high-performance mobility solutions, driven by a growing market for premium and luxury vehicles in the city, which serves as India's information technology hub.

"Bengaluru has always been a key market for us with our consumers valuing quality, innovation, and performance. The launch of this new Michelin Tyres & Services store in partnership with Cherry Tyre Park strengthens our commitment to bringing world-class services and a premium experience for our customers in this dynamic and fast-growing market," said Shantanu Deshpande, Managing Director of Michelin India.

The store was inaugurated by Siddharth Mehta, Marketing Director at Michelin India, alongside representatives from Cherry Tyre Park.

Cherry Tyre Park has maintained a partnership with Michelin for over 12 years. The collaboration reflects Michelin's strategy to leverage established retail networks whilst expanding its presence in India's southern region.

The French company, which positions itself as a technology leader in the tyre industry, has been tailoring its premium offerings to meet the requirements of luxury and high-performance vehicles as India's automotive market evolves.

Michelin's latest store opening underscores the company's broader commitment to enhancing retail infrastructure and customer service capabilities across key Indian markets, particularly in regions with significant premium vehicle penetration.

Italian industrial machinery manufacturer Comerio Ercole SpA is celebrating its 140th anniversary this year whilst unveiling significant investments in research and development capabilities as the family-owned company seeks to strengthen its position in global polymer processing markets.

The Busto Arsizio-based firm, which exports 94 percent of its production worldwide and employs 250 people across its group operations, has published a commemorative 272-page book documenting its industrial journey from 1885 to 2025. The company was founded by Ercole Comerio, known affectionately as “Ul Balösu”, who launched the enterprise the same year he married Teresa Marcora.

Comerio Ercole will showcase two major technological developments at its main production facility on 6th  June, opening its doors to institutional partners and industry stakeholders. The company is launching a new universal Industry 5.0 manufacturing centre alongside an expanded R&D technology centre featuring advanced experimental equipment.

“Our corporate DNA is based on deep respect for tradition and constant forward-looking drive within an evolutionary process that never stops,” said Riccardo Comerio. “Every day we face challenging and stimulating situations that push us to keep improving.”

The R&D expansion includes two new experimental machines - one for mixing and one for calendaring - equipped with cutting-edge longitudinal stretching units for thin sheets. The facility’s main laboratory operates as a “mini-factory” with a four-roll calendering line that can be reconfigured to three or five rolls depending on process requirements.

The enhanced laboratory features a dual-feeding system accommodating direct extrusion and feeding from mills and internal mixers. A second laboratory houses a calendering line designed for the embossing processes of films and nonwovens, offering up to 100 different patterns for material enhancement.

These investments are designed to bolster the company’s capacity to support customers in developing new polymer and elastomer processing techniques. Comerio Ercole’s R&D team provides project support through patent validation, underlining the firm’s focus on technology and service delivery.

Economic journalist Luciano Landoni, who authored the commemorative book's afterword, highlighted the company’s entrepreneurial example. “The entrepreneurial example of Comerio Ercole is highly motivating, especially for young people, who now more than ever need concrete signals based on competence, passion and vision," he said.

The company operates under the corporate structure of Comerio Ercole SpA a Socio Unico, with a share capital of €2.2 million, and is coordinated by Comerio 1885 Holding Srl SB. Its machinery serves customers in the polymer and rubber processing industries globally, and the firm maintains its headquarters at Via Castellanza 100 in Busto Arsizio, northern Italy.