- VMI
- automation
- AI
- ML
- Harm Voortman
- MILEXX
- electric vehicles
- truck
- Mike Norman
- Vision Systems
- automation
- smart software
VMI And India: A Long-Term Commitment: The importance of VMI’s new India base
- By TT News
- January 03, 2025
VMI’s CEO Harm Voortman was among the senior figures to celebrate the global smart manufacturing technology company’s new Indian engineering and service centre, which opened in Vadodara on 4th October. He gave a positive view on prospects for the Indian tyre market: “India is now among the top five global economies,” he said. “Prospects for the tyre market are exceptionally strong. Vadodara was the natural choice for our new engineering centre, which is now part of our global strategy for customer support, software engineering and long-term growth.”
VMI has been operating in India for years, but the new centre marks a step change for the company’s investment in the region. So what does VMI’s new strategy mean for the Indian tyre and automotive industry?
Helping to drive economic growth
India is the world’s fifth largest economy, and a key driver for growth is large-scale investment in road and transport infrastructure. There is growing demand for tyres, especially for trucks, with higher performance standards a must. Infrastructure investment will have a positive impact on the Indian economy, helping make India an even stronger global economic hub.
As we reported in July, VMI’s unique MILEXX automated truck tyre building machine is playing a major role in transforming access to the high-quality truck tyres the logistics industry needs inside India. With more and more Indian citizens also moving to electric vehicles, the need for improvement in quality and performance for car tyres is also clear.

Mike Norman, VMI’s Chief Commercial Officer, said, “We expect to see growth in production accelerate over the next five years – and that goes a long way to explaining why VMI has chosen this moment for major new investment in the Indian market.”
Global software engineering
Perhaps the most compelling reason for VMI’s Vadodara investment is the drive to create an integrated, international software engineering capability for the entire business. India is the world’s most important centre for software capabilities: with home-grown businesses becoming household names and foreign companies building their own Indian research and engineering centres, tapping into the outstanding engineering capabilities India provides.
Automation is the key distinguishing feature of VMI production platforms. From the launch of the MAXX TBM 15 years ago, the concept of ‘hands-off, eyes-off’ has dominated VMI’s design thinking. Stage by stage, new concepts, components and functionalities have been introduced to VMI machines, aiming to reduce human contact and deliver error-free, higher quality, maximum efficiency production.
Vision systems were introduced a decade ago to carry out such key tasks as centring materials correctly, making the right cuts and ensuring consistent quality in output. As improved camera and software options become available, VMI introduces them as standard components to new machines and offers retrofitting to the installed base, enabling customers to operate at best practice level always.

Artificial intelligence and machine learning (AI & ML) are now increasingly vital for VMI production platforms, which drives the need for software engineering capabilities of the highest quality. VMI has developed systems that use AI to identify anomalies (foreign bodies and faults in materials), enabling these issues to be dealt with at once, rather than causing scrap later. The same capabilities will soon be deployed to optimise production.
Smart software is the key to these emerging trends. As demand for new AI-related capabilities accelerates, VMI is building the high functioning, global software engineering team it needs to prosper in this emerging world. By creating an attractive, well-managed centre in Vadodara, VMI expects to mobilise some of the most qualified, ambitious and visionary engineers India can offer. The team is truly global in nature, using a common engineering platform to enable cross-border collaboration and deliver real benefits both to VMI and the Indian economy.
Why is software so important?
Most commentators believe the industry is at an inflection point, where the current business model is changing fast. We see a growing need for many more tyre variants (SKUs), caused by such factors as the move to EVs, need for lighter but stronger and more flexible tyres, introduction of more environmentally responsible new materials (due to lower levels of particulate pollution) and different patterns of demand in the market.
As Norman commented, “The industry is being challenged to move to a different model, with greater production flexibility, less waste and scrap, lower energy costs and reduced emissions.” That means greater process agility and even higher levels of automation. We will need to develop autonomous decision making (requiring AI & ML), near elimination of errors and scrap (better automation of all processes) and the ability to switch from one SKU to another, with short production runs that are still profitable.
None of these changes can happen without intelligent software. Norman added, “The Vadodara investment gives VMI the scale and skills to become the industry leader in flexible AI-enabled systems – with India at its heart.”
Service transformation
The Vadodara centre also means VMI now has a global network of service centres to provide 24/7 ‘follow the sun’ support to customers worldwide. Vadodara is a key part of VMI’s ‘Global but Local’ service approach, covering everything from maintenance, parts and troubleshooting, through to optimisation consulting and training, retrofits and upgrades and remote monitoring to ensure optimal operation.

The Global but Local concept means customers are always served by teams that speak their language and share their culture but operate to consistent, best-practice standards – everywhere. All VMI’s service engineers use the same tools and methods, covering service desk, innovation, core R&D, order engineering retrofits and upgrades.
The Vadodara centre builds on and extends the service support VMI delivers to Indian customers. Now, for example, it is easier and quicker to carry out a routine service on such key components as drums by ‘being local’, with a full maintenance and service facility, minimising downtime and cost. This makes it possible to use a ‘lifecycle approach’ for drums, with much faster swap-over than before.
Investing in the future of India
India is emerging as a highly attractive investment market – perhaps as important as China to foreign companies. Past infrastructure investment levels have been relatively low in India, so there is widespread support for the growth policy now being followed. With the tyre industry now going through a period of significant change, there is huge opportunity for the Indian economy to become one of the most important tyre-building centres in the world.
Norman said, “These are exciting times for us to expand our presence in India. We will be helping to growth the economy in a key sector while tapping into the most important pool of software expertise on earth. As the focus on smart software grows more intense in the next few years, we expect our new Indian colleagues to play a key role in growing both VMI and the Indian economy.”
TVS Srichakra Assumes Us Sponsorship And Licence Obligations In Agreement Transfer
- By TT News
- April 23, 2026
TVS Srichakra Limited has assumed contractual rights and obligations from its US subsidiary under an agreement with Bristol Motor Speedway LLC.
The Madurai-based company said in a regulatory filing that it executed an assignment and assumption agreement on April 10, 2026 with Super Grip Corporation and Bristol Motor Speedway. Under the arrangement, TVS Srichakra takes over all rights, duties and obligations previously held by Super Grip Corporation under a suite licence agreement dated February 16, 2024 and a sponsorship agreement dated April 5, 2024.
The company will pay USD 1,033,250 in instalments over the remaining term of the agreements. No consideration is payable to Super Grip Corporation for the transfer.
The original terms of the licence and sponsorship agreements remain unchanged, and the arrangements are set to run until December 31, 2028.
TVS Srichakra said the move was intended to enhance the visibility and reach of its brands in global markets.
Super Grip Corporation is a wholly owned subsidiary of the company, while Bristol Motor Speedway is an unrelated third party. The assignment between TVS Srichakra and Super Grip Corporation qualifies as a related party transaction and has been conducted on an arm’s length basis.
Autopromotec Confirms New Management With Lazzarini As CEO And Gambassi As CSO
- By TT News
- April 22, 2026
Autopromotec has officially confirmed a new management structure, appointing Dr Enrica Lazzarini as Chief Executive Officer and Dr Guido Gambassi as Chief Strategy Officer. The decision, confirmed by the Board of Directors, reflects a strategy focused on leadership continuity by promoting experienced and respected internal figures already well established in the automotive equipment and aftermarket sector. The new leadership roles take effect from May 2026.
Under the new organizational chart, Dr Lazzarini was named Secretary General of AICA, the Italian Association of Automotive Equipment Manufacturers, on 5 March 2026. AICA jointly owns the Autopromotec trade fair with AIRP, the Italian Association of Tyre Retreaders. The next edition of the biennial exhibition is scheduled to take place from 26 to 29 May 2027, at the BolognaFiere exhibition centre.
Dr Gambassi now adds the CSO role to his existing responsibilities, which include serving as CEO of EditProm, the publisher of Pneurama magazine, as well as Secretary General of both AIRP and Federpneus, the National Association of Specialist Tyre Retailers. Federpneus operates its training workshop at the Casa Autopromotec headquarters.
The outgoing CEO and former AICA Secretary General, Renzo Servadei, who stepped down for personal reasons, has fully endorsed the new appointments. He has pledged his support for the upcoming 2027 edition to ensure strategic and organisational continuity across all entities responsible for the fair.
Dr Lazzarini said, “I welcome this new challenge with great enthusiasm and am honoured by the trust placed in me. Coordinating the next edition of Autopromotec will undoubtedly be stimulating, and I am certain that with the support of this team, which has been well-established for years, we will organise an event that lives up to the expectations of our exhibitors and visitors. The automotive sector is today increasingly characterised by structural and extremely dynamic innovations, which require the ability to react and analyse. Changes are happening so rapidly that it is now essential and fundamental to see and experience all the innovations first-hand, an opportunity that arises exclusively at events such as those made possible by Autopromotec.”
Dr Gambassi said, “What makes Autopromotec the most specialised trade fair in the sector is its ability to integrate innovations and market trends, thanks to its unique nature. Having a membership base and hosting so many organisations embedded within the fabric of the sector within its premises ensures that Autopromotec continues to be an international benchmark.”
Servadei said, “It is with great emotion and deep gratitude that I step down from both roles I have held to date, confident that the new management team at Autopromotec will carry forward the traditions that make our event unique whilst incorporating all the innovations the future holds. I am delighted that internal staff have been promoted, bringing with them their wealth of connections and relationships, which are our greatest asset: the ability to identify, understand and develop the needs of our exhibitors.”
Goodyear Appoints Travis Parman As Chief Communications Officer
- By TT News
- April 22, 2026
The Goodyear Tire & Rubber Company has appointed Travis Parman as its new Chief Communications Officer. Parman will report directly to Chief Executive Officer and President Mark Stewart as part of the executive leadership team.
In his new role, Parman is tasked with leading all global communications functions, which encompass media relations, associate communications and corporate reputation management. A key priority will be articulating Goodyear’s ongoing transformation journey and supporting the broader business strategy as the company pursues its vision of becoming number one in tyres and service.
Parman brings extensive experience from senior communications roles at major organisations, including Nissan Motor Corporation, General Motors, Renault Group, Ally Bank and most recently PMI U.S. His background includes guiding companies through complex changes and helping leadership teams connect strategic objectives with operational performance.
Stewart said, "Travis brings deep experience leading communications for complex, global organisations, which will help us engage both internal and external audiences as we share our story – building on the momentum of Goodyear Forward with a continued focus on operational excellence, delivering products that meet customer needs and driving sustainable growth. The communications function is critical to aligning our vision, core values and shared global objectives while building and protecting Goodyear's reputation and market positioning."
Industry Veteran Mick Wallwork Takes CEO Role At Dunlop Aircraft Tyres
- By TT News
- April 21, 2026
Dunlop Aircraft Tyres, a leading independent global designer and manufacturer of high-performance tyres for commercial, military and freighter aircraft, has appointed Michael ‘Mick’ Wallwork as its new Chief Executive Officer. The company operates as a portfolio holding of Liberty Hall Capital Partners.
A seasoned industry veteran with more than 25 years of experience in value creation for engineered industrial products, Wallwork joins Dunlop from Renold PLC, where he served as President of Renold Chain. In that role, he led roughly 1,250 employees across seven factories and eight service centres in Europe, China and India. His prior senior leadership positions included tenures at Manuli Hydraulics, Brammer and Trelleborg Sealing Solutions, managing multinational operations across Europe, the Americas, Middle East and Asia.
Wallwork holds a Master of Science in Engineering Business Management from Warwick University and a Bachelor of Engineering in Aeronautical Engineering and Design from Loughborough University. His extensive background in both original equipment and aftermarket industrial services positions him to lead Dunlop’s strategic growth across its global markets.
Michael Warren, Partner at Liberty Hall, said, “We are thrilled to welcome Mick to Dunlop and look forward to partnering with him as he leads the company through its next phase of growth. Mick brings an extensive track record of developing high-performing teams and driving commercial and operational excellence to successfully build and scale global organisations. His leadership will be critical as Dunlop executes on its strategic value-creation plan, advances its next phase of growth initiatives and continues to deliver the highest-quality products to customers worldwide."
Wallwork said, "I am excited to join Dunlop to build upon its century-long legacy of innovation and excellence as the company enters its next phase of growth. Dunlop's well-established market standing and reputation for quality put us in a strong position to deliver on our strategy. I look forward to partnering with the team to drive operational excellence, invest in our dedicated people and deliver long-term value for our customers and stakeholders worldwide."



Comments (0)
ADD COMMENT