EMBEDDED TYRE TAG WITH A DIFFERENCE

EMBEDDED TYRE TAG WITH A DIFFERENCE

RFID makes it easier and more efficient to track and perform regular tyre maintenance. It identifies potential problems or failures before they cause a breakdown. Confidex has come out with a tyre tag, smaller than its peers and with an omni directional antenna

Paul Broekhuizen, Executive Vice President Smart Industries at Confidex 

As the global tyre industry is witnessing rapid changes in manufacturing, distribution and usage to end of life of tyres, Radio Frequency  Identification (RFID) will play a significant role in tackling many challenges posed by the growing complexity in the sector.

Demand for data collection is growing, calling for intelligent decisions and fast actions. Data on tyres helps tyre companies to improve their production efficiency, reduce rejections and even help in addressing in legal disputes, while fleet companies can manage lifecycle of tyres and operations cost.

In February this year, Confidex, a leading designer and supplier of short-range wireless identification solutions, launched the new Confidex tyre tag, which is designed for tyre traceability through the lifecycle of tyres. The tags are based on RAIN RFID/EPC global Gen2v2 RFID technology, which has global certification for passive RFID tag.

Highlights

The highlight of the Confidex tyre tag is that it is smaller than its peers and has an omni-directional antenna. “Initially, we had enquiries from two Chinese tyre manufacturers - Jiangsu General Science Technology Co and Hodo Tyres. They were looking for solutions for an embedded tyre tag technology that is different from all the other solutions available in the markets. We took two years to design, develop, and release this embedded tyre tags commercially. Our RFID tag is a bit smaller than the existing tags available in the market, having an Omni directional antenna.

Now these two Chinese companies are ready to release the mini truck tyres with our embedded RFID tags,” said Paul Broekhuizen, Executive Vice President Smart Industries at Confidex Ltd. By integrating RFID tags within the tyre during the manufacturing process, fleet operators and other end users can track tyre wear and usage. This can help to control ongoing tyre costs. RFID makes it easier and more efficient
to track and perform regular tyre maintenance, as well as identify potential problems or failures before they cause breakdown, says the company.

According to the company, its tyre tag can be fitted with a flexible position within the tyre and is 40 mm smaller than other comparable tags on the market. Its omni directional antenna provides greater flexibility for both warehouse and yard management applications. The Confidex tags offer a read range up to 3 metres or 9 feet from all directions and are compliant with the ISO 20909 and ISO 20910 standards. “The main advantage that the omni directional RFID tags provide is that you can take readings from any direction by a handled reader. You can even have a fixed reading tool in your workshop, and you need to take your vehicle near to or pass by the reader. The ratings are accurately taken. That was the key requirement of the Chinese customers too,” said Broekhuizen.

Confidex is also in discussions with major European tyre companies to test its tyre tags. Positioning Tyres come with different designs and materials, compositions and thickness, so the challenge is to fit an
RFID tag at an ideal position. Since the Confidex tyre tag is installed before the vulcanisation process, it can be placed in any position. “Customer can embed a tag at any position. But, better to check with Confidex, we can simulate how it performs in the new position,” Broekhuizen pointed out. Since the Confidex RFID tag is smaller in size compared to the other tags available in the market, with minor changes,
it can be easily fitted in the tyres that have already been into production. During the vulcanisation process, tags o through very high heat and pressure for hours and sometimes, the antenna may get damaged.

The Confidex tyre tag has a spring type of the antenna - not a typical 3D spring, but more like flexible folded wire antenna, which is 2D structure. This is more flexible and provides benefits during the vulcanisation. “Due to the spring-like design, air bubbles cannot form around the antenna, making it more flexible and sustainable during bending and stretching in the vulcanisation process,” said Broekhuizen. The tags are IP68 rated against liquids and dust and provide resistance to common chemicals and UV exposure.

The company’s RFID tyre tags have already been tested in-house and now they are being tested by European tyre companies with specific requirements. Since the embedded tyre RFID tags cannot be taken out without damaging the tyre, they are ideal for identifying counterfeit products and lifecycle monitoring. “So basically, an embedded RF ID tag helps to monitor lifecycle of tyres. This is the most ideal and complex RFID tag solution,” added Broekhuizen.

The other solution is the label type of tag, which is used for after-sales solutions. It looks like a simple label, but has an antenna too. These labels have different additives which are meant for the different materials, and the antenna design is based on the materials. Broekhuizen explained: “The rubber and steel of the tyres are very complex substances. There are always chemical reactions when you stick anything on rubber. There are chances of them peeling off and permanently bond, so we need a special kind of adhesive which are best with the rubber composites.”

During the tyre manufacturing processes, RFID labels are applied to different bags or containers of the chemicals and other ingredients. With the help of the labels and the reader on the loader, the mixing process is strictly monitored and controlled.

The third solution is barcoding, which comes with an RFID ag which is for regulatory compliance. The embedded RFID tags also help to monitor the tyres in the recycling business. “Tyres go to different countries, so it is difficult for the recyclers to understand or have data on the lifecycle. With an embedded tag, recyclers can get info on the manufacturers, location, and date of manufacturing and
other info. And with all such info, recyclers can manage their business more efficiently,” said Broekhuizen. The information on the Confidex tyre tags come up with the extended memory so additional information can be stored. “There is always fixed information on the RFID and then there is an EPC memory which can have more information.”

Broekhuizen sees growing demand for embedded RIFD tags in both developed and developing markets for different reasons. According to him, a more substantial challenge is to tackle counterfeit cases in the tyre industry, and such cases can be avoided by using RFID tags. In the developed markets, RFID will help to reduce labour costs and improve efficiency.

The company also plans to explore the penetration of its RFID tags in the OTR segment, where the total cost of ownership and lifecycle are the main drivers of the business. Tyre companies are also exploring tyre leasing business. According to Broekhuizen, huge business opportunities lie before the company as the tyre rental business model needs embedded RFID tags. With the lease model, fleet operators can bring down the operating cost by almost 50%. “Fleet companies have to use as per the usage of the tyres or per kilometre. With RFID tags, all data and monitoring can be done accurately,” he said.

SENSING CORE Technology Debuts In China’s Commercial EVs With Tyre Load Detection Feature

SENSING CORE Technology Debuts In China’s Commercial EVs With Tyre Load Detection Feature

Dunlop (company name: Sumitomo Rubber Industries, Ltd.) has secured the first commercial deployment of its SENSING CORE technology in China. The system's ‘tyre load detection’ and ‘tyre air pressure detection’ functions have been adopted by Chongqing Ruichi Automotive Industry Co., Ltd. (Ruichi) for its new electric commercial vehicle model, the Ruichi C5. This marks both the technology's entry into the Chinese market and the global debut of Dunlop's tyre load detection capability.

The load detection function monitors changes in cargo weight and distribution in real time, feeding data to the vehicle's control system. This reduces driving instability during starting, stopping and turning caused by shifting loads, thereby lessening driver burden and enabling more stable cargo transport. The feature is scheduled for implementation in additional Ruichi models going forward.

This development responds to conditions in China's urban areas, where e-commerce growth has fuelled demand for short-distance delivery services while autonomous driving and driver assistance features gain traction. In vehicles equipped with advanced systems, control logic typically operates based on predetermined load parameters. When actual loads deviate from these assumptions, discrepancies arise that affect driver comfort and cargo stability. Commercial vehicles therefore increasingly require smooth acceleration and deceleration control that remains effective regardless of load conditions.

Ruichi selected Dunlop's technology as an effective solution to these challenges. The system requires no additional sensors and can be installed without modifying existing vehicle configurations, offering significant cost advantages. SENSING CORE analyses wheel speed data alongside vehicle control information from the CAN data stream to detect various conditions including tyre pressure, tread wear and load.

On the Ruichi C5, the load detection function assesses total weight on left and right tyres for front and rear axles according to changes in cargo volume and position. This data optimises torque output during acceleration and brake control based on current load conditions, delivering stable ride quality unaffected by load changes during frequent urban deliveries.

Dunlop pursues this work under its SMART TYRE CONCEPT development philosophy, which aims to deliver high safety and environmental performance for CASE and MaaS applications. SENSING CORE anchors these services and is planned as the company's fourth major business pillar alongside tyres, sports and industrial products.

The challenges of frequent starts and stops during urban deliveries and changing load conditions extend beyond China throughout Asia, including Japan. Building on this adoption, Dunlop aims to expand its presence in both domestic and international markets.

Refurbished Machines

Revyre

Refurbished tyre-recycling machines are emerging as a practical answer to rising compliance pressure and capital constraints across the sector. As demand grows for faster, lower-cost capacity expansion, Revyre Global’s decision to release a complete, operational processing line highlights how secondary equipment markets are becoming strategically relevant to recyclers.

Refurbished machines are finding renewed demand in the tyre-recycling industry as processors look to expand capacity quickly without the capital burden and long delivery cycles of new equipment.

Against this backdrop, New Zealand-based recycling firm Revyre Global is releasing a suite of previously used, fully operational machinery from its tyre-recycling line, offering other recyclers access to proven processing systems spanning shredding, separation and granulation, along with critical spares to support uninterrupted operations.

Speaking to Tyre Trends exclusively, Chief Executive Officer Shaun Zukor noted, “Demand for refurbished tyre‑recycling equipment is expected to increase as global EPR regulations intensify and scrutiny grows around whole‑bale tyre handling. Many operators are seeking leaner, downsized plant and equipment configurations to meet compliance requirements while reducing capital expenditure. As regulatory pressure mounts, refurbished systems present a practical and cost‑effective solution for meeting mandated recycling obligations.”

The equipment sale aligns with Revyre’s broader strategy to expand capacity and scale into new markets, particularly in roading and water-proofing applications where demand for high‑quality recycled polymer products is growing rapidly. These sectors require higher production volumes and upgrading to next‑generation technology positions the company to fulfil those larger‑scale opportunities.

The line for sale can produce approximately two tonnes per hour of product, which is standard with current smaller operational outputs. The new processing line’s output is highly adaptable and could be rapidly configured to produce a range of materials based on market demand.

“This flexible production capability allowed the system to switch between product types without significant downtime or reconfiguration, enabling throughput levels that aligned competitively with industry standards. The ability to modify production on demand ensured efficient utilisation of capacity under varying operational requirements,” explained Zukor.

The primary target buyers of the company are new market entrants with vertically integrated operations, particularly those managing tyre‑collection networks. Such buyers can benefit from processing tyres earlier in the value chain, improving transport efficiency by reducing bulk volume and lowering the need for extensive pre‑processing at the final facility. This machinery offers an accessible entry point for organisations seeking scalable, cost‑efficient recycling capability.

TURNING THE BLADES

According to Zukor, Revyre’s existing mechanical tyre‑shredding system faced significant operational constraints due to its reliance on multiple moving components, which resulted in frequent breakdowns, high maintenance costs and extensive downtime.

The traditional multi‑stage process viz-a-viz shredding, rasping and grinding required substantial manual supervision and labour input, creating both inefficiencies and higher operating expenditure. These limitations collectively hindered scalability and consistent production performance, prompting the shift to more advanced and efficient technology.

“The next‑generation system offers a markedly more automated process that consolidates material reduction into a single grinding stage. This significantly reduces maintenance requirements, labour dependency and risk of mechanical failure. The improved system delivers higher throughput rates, more consistent and higher‑purity output materials and substantially lower contamination levels. In addition, improved energy efficiency across the system contributes to lower operational costs and a more sustainable processing footprint,” explained Zukor.

While all used equipment carries inherent operational risks, the system on sale recently underwent a repair and replacement of key wear components. “With proper upkeep, the line is expected to deliver at least another 10 years of reliable performance. The sale package includes spare parts and maintenance support to help buyers manage operational continuity and compliance requirements,” added Zukor.

He also noted that providing reliable, industrial‑grade equipment lowers capital barriers and reduces development time for new entrants. Furthermore, by extending the lifecycle of existing machinery, Revyre reinforces the principles of circularity, effectively recycling the recycling equipment, which is aligned with the organisation’s mission and sustainability values.

Currently, the company is actively advancing towards fully automated, digitally controlled recycling systems to reduce human exposure to mechanical processes and improve operational safety.

Increased automation will also reduce labour overheads and enables more consistent, globally competitive production output, supporting its long‑term vision of efficient, technology‑driven resource recovery.

“This upgrade is a major step towards establishing Revyre as a leader in high‑value polymer recovery, enabling production of superior‑grade materials for roading, water-proofing and masterbatch applications. Enhanced quality, scalability and process efficiency will strengthen our circular‑economy partnerships including potential collaborations with tyre manufacturers seeking reliable, high‑performance recycled inputs,” noted Zukor.

Revyre’s equipment sale underlines a broader shift in tyre recycling where affordability, compliance and speed to market matter as much as technology. By extending machinery lifecycles while upgrading its own capability, the company reflects an industry increasingly viewing refurbished systems as both an economic and circular solution.

Bridgestone’s Driver-in-the-Loop Simulator Goes Live

Bridgestone’s Driver-in-the-Loop Simulator Goes Live

Bridgestone has marked a significant advancement in its pursuit of digital mobility solutions with the activation of a cutting-edge driving simulator at its European R&D facility near Rome. The VI-grade DiM500 Driver-in-the-Loop (DiL) simulator represents a major step forward in the company’s virtual tyre development capabilities, allowing for the evaluation of tyre performance without the need for physical track testing.

The simulator is built around a large, mobile platform capable of moving up to five metres, enabling it to replicate the dynamic forces experienced in real-world driving. Housed within a carbon-fibre cockpit, the driver is immersed in a hyper-realistic virtual environment, and the system’s extensive range of motion ensures that the forces simulated are comparable to those measured during physical trials. This setup allows for highly accurate assessments of tyre behaviour.

By combining high-fidelity simulation with live driver feedback, historical data and artificial intelligence, Bridgestone can now explore a much wider array of tyre specifications earlier in the design phase. This approach accelerates design decisions and reduces the reliance on physical prototyping. Consequently, traditional track testing can be reserved for the final validation stages. This shift is expected to deliver substantial environmental benefits, with a projected annual saving of up to 12,000 experimental tyres. It builds on the company’s existing Virtual Tyre Development technology, which has already reduced raw material use and CO2 emissions in the original equipment development phase by as much as 60 percent.

Beyond environmental gains, the technology shortens development timelines by enabling simultaneous tyre and vehicle engineering. This parallel process fosters closer collaboration with automotive manufacturers, allowing Bridgestone to tailor tyres more precisely to the performance characteristics of specific vehicle models. While the simulator is currently focused on dry handling scenarios, its capabilities are being extended to cover a broader spectrum of driving conditions. Supported by continued investment in global research and development, this initiative reinforces Bridgestone’s capacity to adapt to the evolving demands of both manufacturers and drivers.

Mattia Giustiniano, Senior Vice President – R&D, Bridgestone West, said, “Bridgestone is already considered a pioneer in digital tyre development – leveraging Virtual Tyre Development for more than a decade. By integrating the driver into the digital development cycle, this investment adds a crucial new piece to our evolving ecosystem. The simulator’s introduction marks a significant step in enhancing the efficiency and sustainability of our R&D processes while unlocking unprecedented opportunities to foster innovation.”

Innovations Theater To Highlight VMI's Presence At Tire Technology Expo 2026

Innovations Theater To Highlight VMI's Presence At Tire Technology Expo 2026

VMI will showcase its latest tyre manufacturing technologies at Tire Technology Expo 2026, scheduled for 3–5 March 2026 in Hannover, Germany. The company will operate from booth 8064 in Hall 21, featuring the return of its Innovations Theater for a second consecutive year.

Specialists from VMI will deliver a series of 15-minute presentations at the theatre, covering recent product developments and technological advancements. Topics include the AMC on MAXX system, new features for the VMI MILEXX and the Batch Off Closed Air Circulation technology. Representatives from the VMI Services team will also discuss offerings such as VPC, VMS+, remote guidance, training programmes and retrofits. No advance registration is required for these sessions.

For conference attendees, Marzieh Salehi will present on the laboratory perspective for tyre and road wear particle (TRWP) collection and detection. The presentation is scheduled for Wednesday, 4 March, at 16:10 in the Five Continents conference room.

VMI, a company with a longstanding focus on tyre industry innovation, develops advanced machinery and services aimed at supporting customer operations and shaping the future of tyre production. Its participation in the expo reflects a commitment to providing cutting-edge solutions designed to meet industry challenges and drive progress in tyre manufacturing.