In that respect, tyre industry should continue to improve New Product Development (NPD) process to a different level by expanding R&D efforts. Consequently, innovative tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past. As we all know, there are several key processes to design and to produce the right tyres to meet the customer requirements.
In the new tyre development process, duration is getting more crucial and all manufacturers are trying to shorten it by using modern simulation and modeling technics. TIC - Tyre Industry Consulting - and AccuPredict LLC believe in “Speed to market with right solutions and innovation.” In that respect, Virtual Technologies enable companies to launch world-class product faster and more cost effectively than ever. Therefore, we recommend using the Virtual technology which is essential to understand how all the various parts of the tyre interact and add up to whole. With modeling and simulation, you will foresee the full effects of cascading events as well as novel events that our mental models cannot even imagine.
Tyre, as a component of a vehicle, can largely influence the performance of the vehicle. On the other hand, to design tyres with high quality and high-performance, not only the characteristics of tyres such as tread pattern, tyre structure, material, local stress and thermal properties are also important, but the running conditions such as the load of a vehicle, the road roughness, temperature changes are equally critical. Considering the rapid advancement in electric vehicle, tyre will be the major source of noise for the modern vehicles. European regulation on tyre pass-by (PB) noise has been restricted to be less than 72 dB (A) and set the future noise level at a limit of 68 dB(A) after 2025 (phase 3). Tyre models based on virtual technology provide a comprehensive evaluation of key aspects of tyres. To ensure that the tyres are designed with high quality and good durability, and also in compliance with regulation, simulating tyres and predicting the tyre performance under various conditions can largely improve the tyre develop efficiency. The following tyre simulation and modeling are a few examples to showcase the vast potential of the tyre virtual technology.
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- Components of tyre simulation - creation of rim, carcass, ply, and belts, reinforcement modeling, tread pattern meshing method, element types, etc.
- Footprint and force/moment prediction – Quasi-static footprint prediction with normal force, lateral force, torsion, and camber; steady-state rolling with brake and acceleration, cornering, and camber, etc.
- Integration of tyre structure and tyre Noise, Vibration and Harshness (NVH) – pitch sequencing, tyre profile and structure, tread blocks, void area, non-skid depth, angle of groove, shape of footprint, local stress distribution and tyre uniformity can be investigated in combination with tyre impact noise, air-pumping noise and cavity noise to obtain the tyre radiation noise model for tyre design optimisation.
- Rolling resistance – Deformation analysis, radial stiffness (R deflection) prediction, tread pattern and side wall stiffness may be included to a finite element model for specific tyre designs and then simulate the energy loss under different tyre running conditions to obtain the optimal rolling resistance level.
- Thermal stress and fatigue analysis based on fluid dynamics - fluid-solid coupling simulation, creation and evaluation of detailed tread design, and dynamic meshes for tyre structure and rotating machinery fields will collectively provide precise understanding of the thermal distribution of given tyres. In particular, the analysis can predict the thermal stress of tyre molds accurately.
We do recommend applying Virtual analysis in design and development phases regarding; sizing, carcass line design, pattern design, footprint, tyre structure, materials, running conditions, durability, rolling resistance, noise and others.
TIC-Tyre Industry Consulting and AccuPredict LLC Subject Matter Experts (SME) have vast hands on experiences for above topics and ready to support your activities. We provide specialised technical solutions for your challenges and we guarantee a high standard of professional-ethical principles that we have kept and developed for years.
In addition to those services, we also provide Simulation and Modeling Technical Courses that design to give your workforce the skills, mind set and competences. Our trainers guide participants through a learning journey featuring workshops, case studies and the latest educational technologies.
- www.ctyreindustry.com. Contact: halukkizilay@outlook.com
- www.accupredictllc.com. Contact junhan08@yahoo.com
Haluk Kizilay has built over 30 years an impressive career that spans everything from tyre design & development to strategic planning, marketing and business development with global leaders including Bridgestone Turkey and Cooper Tire & Rubber. In 2019, he established TIC (Tire Industry Consulting). Haluk is one of the authorised judges of EU Horizon 2020 work programme and one of the registered researchers of TUBITAK, the Scientific & Technological Research Council of Turkey. In this article he focuses how to enhance New Product Development (NPD) process.
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Jun Han Ph.D. has more than 15 years of experience in solving mechanical problems related to structural sound and vibration, tyre NVH, Computational Fluid Dynamics (CFD), thermal, and numerical modelling. His exceptional modeling work won him the Outstanding Contribution to Innovation Award in 2019. He was a Senior Engineer at Cooper Tire & Rubber Company (OH) and has served as the core technical support for Cooper Tire’s Global R&D centers in the US, China and Europe. His work in reducing total tyre pass-by noise won him the prestigious Chairman’s Award at Copper in 2016. In 2020, Jun Han established his own technology company AccuPredict LLC
Yokohama Rubber has established a new research and development centre in Hangzhou, China, as the Japanese tyre maker seeks to strengthen localised product development and speed up response times in the Chinese market.
The new facility, named Yokohama China Technical Center, began operations in May within the company’s new passenger car tyre plant in Hangzhou, which started production in November 2025.
The company said the centre would enable the local development of products specifically for the Chinese market, from initial research through to completion, helping to accelerate product launches and improve responsiveness to regional demand.
The centre will consolidate R&D functions for Yokohama Rubber’s tyre and multiple business divisions in China, while expanding engineering staff and testing facilities. Its activities will include tyre development, raw material analysis and evaluation, supplier audits, and mould drawing preparation.
Yokohama Rubber said the new operation would also support research into new raw materials and the development of local suppliers in China.
The company currently operates tyre plants in Hangzhou and Suzhou, alongside multiple business plants in Hangzhou and Weifang.
Aarika Innovation Launches KoolWheel Tyre Cooling System
- By TT News
- May 07, 2026
Chhattisgarh-based technology company Aarika Innovation has introduced KoolWheel, an automated tyre water spray cooling system manufactured in India.
The product is designed for freight vehicles and school buses to manage tyre overheating caused by road surface temperatures.
The system uses IR (infrared) temperature sensors, a 5-bar pump and solenoid valves to spray a mist on tyres when temperatures exceed a threshold. The hardware operates on a 12V setup and includes a controller that requires no driver intervention. Dashboard indicators and buzzers provide alerts regarding system status and temperature levels.
The company has introduced two variants of the product for KoolWheel Freight, which is designed for trucks, trailers and multi-axle vehicles, covering up to 22 tyres across six axles. And KoolWheel SchoolSafe, which is developed for school buses and coaches, featuring a 50-litre stainless steel tank and an automatic shutoff to prevent battery drain.
The company states the system can reduce tyre temperatures by up to 25deg Celsius and extend tyre life by up to 35 percent. The technology is intended to reduce the risk of blowouts and maintenance costs for fleet operators. The product is currently available in markets including Chhattisgarh, Madhya Pradesh, Maharashtra, Uttar Pradesh, Rajasthan and Telangana.
Swayam Agarwal, Founder, Aarika Innovation, said, “KoolWheel has been created to solve a very real problem faced by Indian transporters and school bus operators every day. Tyre overheating is not just a maintenance issue; it directly impacts road safety, operating costs, and fleet reliability. With KoolWheel, our aim is to offer an affordable, intelligent, and Made-in-India solution that helps fleets run safer, longer, and more efficiently.”
Pirelli Commences Cyber Tyre Production In Georgia
- By TT News
- May 07, 2026
European tyre major Pirelli is starting production of its Cyber Tyre technology at its plant in Georgia. The facility produces tyres for the US market, including products for the motorsport segment.
The announcement occurred during the SelectUSA Investment Summit. Cyber Tyre is a system that collects data from sensors embedded in tyres. This data is processed through software and algorithms to communicate with vehicle electronics. The system is intended to integrate with driving systems to provide functionalities for mobility and safety.
Pirelli is also introducing the Modular Integrated Robotised System (MIRS) at the factory. This manufacturing process uses robots to manage productivity and quality. The system creates a link between product design and application. This update is intended to increase the production capacity of the site.
The Georgia plant has operated for over two decades and includes a research and development centre. The facility uses natural rubber certified by the Forest Stewardship Council.
Claudio Zanardo, CEO of Pirelli North America, said, “The start of Cyber Tyre production in our Rome, Georgia plant is a significant milestone for Pirelli in this country. It reflects our commitment to bringing advanced technologies like Cyber Tyre closer to the market, further strengthening our industrial footprint and innovation capabilities in the United States.”
Yokohama Rubber Deploys AI And Simulation-Based Mould Design System
- By TT News
- May 04, 2026
The Yokohama Rubber Co., Ltd. developed a proprietary tyre mould design support system in April 2026, integrating finite element method (FEM) simulations and the company’s own artificial intelligence technology. This new tool is designed to augment the expertise of development personnel, enabling even less experienced staff to efficiently design moulds. It achieves this by providing data derived from numerous virtual experiments, which clarify how different mould design factors influence tyre characteristics.
The system accelerates mould development, lowers costs and minimises the rework typically associated with realising new designs. Furthermore, by fostering a multi-perspective understanding of the links between mould design elements and tyre performance, the tool equips Yokohama Rubber’s developers with fresh insights. These discoveries are expected to aid in creating tyres capable of achieving higher performance levels.
Developed under Yokohama Rubber’s HAICoLab AI concept launched in October 2020, the system addresses longstanding challenges. Mould design critically affects tyre traits, but traditionally understanding this relationship required expensive, time-consuming trial production and evaluations. The process also depended heavily on the tacit know-how of highly experienced staff, leading to variations in accuracy and development time based on individual expertise.
The support system resolves these issues through automated simulations and AI-based prediction and visualisation. It first generates numerous tyre FEM models with varied mould shapes and calculates their characteristics in a virtual space. These results train an AI surrogate model that instantly predicts design factor-performance relationships. By applying explainable AI technologies like SHAP and Partial Dependence Plots, the company’s developers can quantitatively visualise each factor’s impact, easily determining necessary adjustments to achieve targeted tyre characteristics.
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