reTyre, a sustainable tyre manufacturer, will unveil the world’s first carbon-neutral tyre at Eurobike 2024. This innovative concept tyre is made entirely from reclaimed materials, showcasing reTyre’s commitment to reducing emissions and revolutionising sustainable tyre production.

Sustainable materials for a greener future

The carbon-neutral tyre incorporates several unique materials, each chosen for its minimal environmental impact. Algae, sourced through controlled harvesting of blooms, helps restore aquatic ecosystems by preventing eutrophication and methane release. Recycled para-aramid, obtained from used body armour, is broken down and repurposed for the tyre’s beads and puncture protection, promoting a closed-loop recycling system and incorporating renewable carbon. Locally sourced post-consumer recyclate (PCR) with a low carbon footprint further minimises environmental impact. Finally, recycled fish nets collected from oceans are used for the tyre casing, leading to a 49 percent reduction in emissions and a 15 percent decrease in energy use compared to virgin materials.

Friedemann Ohse, who is leading the Carbon-Neutral Tyre Project at reTyre, elaborates on the meticulous process behind achieving carbon neutrality: “The product carbon footprint of this tyre is based on our third-party verified LCA, including the end-of-life, which is how we measure all our products. Our production and transportation processes are optimised to have close to zero emissions. End-of-life is reduced to almost zero due to the recycling of the tyres. The algae used in the tyre has a negative CO2 equivalent, balancing any remaining emissions to achieve a net-zero impact. This way, we have a carbon-neutral product without using well-known shortcuts, such as carbon quotas, subsidies, or other non-product-related contributions.”

Global collaboration for sustainability

reTyre partners with suppliers worldwide to ensure the responsible sourcing of materials. The UN Ecosystem Restoration Programme supports algae harvesting from lakes and oceans across the globe.

Sustainable tyres without compromise

reTyre offers a comprehensive portfolio of 100 percent sustainable products, providing brands with high-quality, eco-friendly tyres. Bio-based and fully renewable materials, never before used in pneumatic tyres, significantly reduce emissions. Additionally, a third-party-verified life cycle assessment (LCA) confirms an 82 percent reduction in greenhouse gas emissions compared to conventional tyres.

Ohse continues: “This carbon-neutral tyre is at a concept stage, and it is a result of continuous innovation that shows what our unique manufacturing is capable of.”

Beyond innovation: a full range of sustainable options

Alongside the groundbreaking carbon-neutral tyre, reTyre will showcase its entire range of sustainable products, including the new City Range bicycle tyre models explicitly designed for urban riders. These tyres boast bio-based and sustainable materials utilising reusable plant-based elastomers, new tread patterns for enhanced performance and grip, and matching performance to standard tyres, ensuring a smooth, eco-friendly cycling experience. The City Range also features a low carbon footprint throughout production and the product lifecycle and is fully reusable, setting a new benchmark in tyre sustainability. For complete data transparency, reTyre provides comprehensive compliance and sustainability tracking information.

reTyre’s entire product range prioritises sustainability and reusability, a unique proposition in the tyre industry. This commitment ensures that every component can be fully recycled and repurposed, fostering a closed-loop system that benefits the environment.

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In a landmark initiative to modernise rubber farming, the Rubber Research Institute of India (RRII), in partnership with Digital University of Kerala, has unveiled the Comprehensive Rubber Information System Platform (CRISP) mobile application. This innovative digital solution integrates advanced technologies with agricultural expertise to provide rubber growers with comprehensive, location-specific information at their fingertips.

The CRISP app offers a wealth of valuable features designed to enhance every aspect of rubber cultivation. Farmers can access detailed guidance on optimal farming practices including clone selection tailored to specific locations, scientific fertiliser recommendations and effective methods for controlling diseases and pests. The app also provides crucial knowledge about rubber tapping techniques and processing methods to maximise yield and quality.

Leveraging cutting-edge WebGIS technology, the platform delivers critical geospatial insights by identifying areas vulnerable to landslides and floods. This feature advises farmers on suitable agricultural practices while warning against risky operations in these sensitive zones, enabling better risk management and crop protection.

Beyond cultivation support, CRISP serves as a complete resource hub, offering information about Rubber Producers' Societies, Group Processing Centres, Rubber Board offices and nurseries across the country. Recognising the importance of market intelligence, the app now includes real-time updates on domestic and international prices for various rubber products such as sheet rubber, latex, cup lump and block rubber, benefiting both farmers and traders in making informed decisions.

By seamlessly combining Good Agricultural Practices with Information and Communication Technology, CRISP represents a significant leap forward in digital agriculture. The app bridges the gap between scientific research and practical farming, empowering India's rubber growers with knowledge to improve productivity, ensure sustainable practices and enhance profitability.

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The Rubber Board will host a crucial awareness programme on the European Union's Deforestation-Free Products Regulation (EUDR) for rubber product manufacturers in Kerala. Scheduled for 11 June 2025 in Ernakulam, this workshop will provide essential guidance on meeting new EU compliance requirements that take effect from 1 January 2026.

The programme will focus on three critical compliance areas: establishing transparent supply chain mapping, developing robust traceability systems and implementing accurate geo-mapping of rubber plantations. These measures are mandatory for rubber exporters seeking to obtain the Due Diligence Certificate required under EUDR. The regulation specifically prohibits placing any rubber products on the EU market that originate from land deforested after 31 December 2020.

To support industry compliance, the Rubber Board has initiated plantation geo-mapping and will maintain a secure, centralised database to store all collected information while ensuring complete data confidentiality. Manufacturers exporting natural rubber and rubber products to EU countries are strongly encouraged to prioritise attendance at this workshop, as the new regulations will significantly impact trade operations.

Interested participants can register through the Google Form available on the Rubber Board's official website. For additional details, stakeholders may contact the helpline at 8301 952290. This initiative represents a proactive step by the Rubber Board to prepare Kerala's rubber industry for upcoming regulatory changes and maintain uninterrupted access to the important European market.

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Pyrum Innovations AG and Thermo Lysi SA have entered into a significant engineering contract worth EUR 2.2 million, marking a pivotal step in their collaboration. This agreement represents Pyrum’s first engineering contract following the granting of a construction permit for a new pyrolysis-based waste recycling plant in Greece.

The detailed engineering phase is now underway and is expected to take approximately six months to complete. Concurrently, Thermo Lysi SA is actively engaged in financing discussions, including potential EU funding that could offset a portion of the project’s total costs. Both companies have opted to proceed with engineering work even before finalising financing arrangements to ensure efficient project progression.

Earlier in January 2025, Thermo Lysi secured regulatory approval to construct the Pyrum recycling facility. Once engineering is finalised, Archirodon, a prominent international Greek construction firm, will adjust the technical documentation to comply with local regulations. The plant will be situated in the Livanates region, roughly 140 kilometres north of Athens.

As part of the joint venture, Pyrum intends to acquire a 15 percent equity stake in the project company. Pending successful financing and planning, preparatory work for the plant is anticipated to commence later in 2025. This initiative underscores Pyrum’s strategic expansion into international markets while leveraging partnerships to deploy its pyrolysis technology.

Pascal Klein, CEO, Pyrum Innovations AG, said, “We are delighted that the project in Greece is moving to the next phase. It is a significant step and we are proud that our technology will help to relieve the burden on the Greek waste tyre disposal system.”

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The fourth edition of the Recircle Awards, recognising sustainable innovation in the global tyre retreading and recycling sectors, announced its winners during a ceremony at Autopromotec 2025 recently.

The awards, organised by Retreading Business and Tyre & Rubber Recycling magazines, received over 4,000 legitimate votes through their website, reflecting growing industry interest in sustainable practices.

Bengt-Sture Ershag, founder of Scandinavian Enviro Systems, received the Lifetime Achievement Award in The Tyre Recycling Sector. “I’m honoured to receive this award and grateful for the opportunity to contribute meaningfully to my field,” Ershag said, crediting colleagues and mentors for their support throughout his career.

The winners in the 22 categories of the 2025 Recircle Awards are as follows:

• Best Company Director: Haarjeev Kandhari (Vaculug)
• Best Retreading Accessory and Consumables Supplier: VM Rubber
• Best Retreading Equipment Supplier: Italmatic
• Best Retreading Industry Innovation: Italmatic: Crater Tire CT 4.0 Double Skiving Robot
• Best Tread Rubber Supplier: Marangoni
• Best Tyre Recycling Industry Supplier: Eco Green Equipment
• Best Tyre Recycling Innovation: Regom: ELT Sorting Technology
• Business Breakthrough Award: Rover Research
• Circular Economy Award: Liberty Tire and Walmart
• Employee of the Year: Leonardo Oliveira (Vipal Rubber)
• Retreader of the Year Award: Marangoni
• Spirit of Retreading Award: 633 Tyres
• Tyre Recycler of the Year Award: Genan
• Women’s Award for the Tyre Retreading Sector: Christina Guth (AZUR Network)
• Women’s Award for the Tyre Recycling Sector: Ifedolapo Runsewe (Freee Recycle)
• Industry Achievement Award for the Tyre Recycling Sector: SDAB for the creation of the End-of-Life Tyre Research Portal
• Tyre Industry Education Award: Univipal
• Spirit of Tyre Recycling Award: Freee Recycle
• Tyre Pyrolysis Award: Bolder Industries
• Spirit of Tread Rubber Manufacturing Award: Galgo
• Lifetime Achievement Award in the Tyre Retreading Sector: Mario Marangoni
• Lifetime Achievement Award in the Tyre Recycling Sector: Bengt-Sture Ershag

Mario Marangoni, Chairman of Marangoni Holding S.p.A., was also recognised with a lifetime achievement award. He described the honour as acknowledging “a journey that began in the climate of sanctions and autarchy of the Second World War and led to the introduction of recycling and reuse of tyre retreading.”

This year’s edition introduced two new categories specifically recognising women’s contributions to the sector, part of efforts to make the awards more inclusive.

David Wilson, Chairman of the Nominations Committee and editor of the organising magazines, said the voting numbers demonstrate growing sector interest in environmental innovation. “We hope these awards will continue to contribute to promoting green business and raising awareness about the circular economy,” Wilson stated.

The awards aim to highlight sustainable innovation, production processes, management and services within the tyre retreading and recycling industries, with Autopromotec serving as the primary sponsor.

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