By Ertugrull Bahan, Senior Tyre Expert

Electric cars will surely be more on board than in recent decades. They are becoming more popular, more commercial, the market volume of the middle and upper classes will increase more than today. The inconsistencies associated with high sales costs and a short battery charge distance are generally overlooked. Brand popularity depends mainly on entry price and customer service.

New brands for the production of electric cars will appear on the market. The manufacture of high-tech electric cars becomes easier and more convenient because fewer transmission components are used than conventional cars. However, the spectrum and capacity of AI determine the comfort of mobility. Solid software support for brand awareness will therefore be more dominant than the physical parts of the vehicle.

Low weight and cheaper batteries

Humanity must still be patient with flying cars! Next generation cars will be purely electric, so the total load will always be borne by wheels and tyres.There is still a space where the weight of electric cars can be reduced with lighter and additive manufacturing features. However, these are not yet completely possible for industry.The battery of an electric car is today the heaviest part of the vehicle and weighs around 500 kg. The weight of the batterywill determine the all aspects of the electric car.Due to the total body weight, todayelectric car tyres are not light load tyres and their size depends on the total weight of the car. New lighter battery technologies will shape future electric cars and their tyres. Technical reasons point to tall tire sizes with a rim size of 19 inches and more with a smaller cross-sectional width and stiffer sidewall for electric car tyres.

Electric car manufacturers must plan long distances on a single charge anyway. Any successful design of vehicle parts therefore aims for low energy consumption. Higher battery weight, more braking energy and larger brake pedals hinder this goal. The regenerative ability feature braking and driving downhill are therefore on the table and the preference for a working electric car.

Quieter, lighter, easier to grip tyres

It is reasonable for automakers to expect energy efficient electric car tyres.In this regard, the tyres should have less rolling resistance, but should also contain a rubber composition that manages the current torque of the electric motors. The high torque and weight of the heavy vehicle challenge optimal performance. Better grip, lower rolling resistance and better tyre wear performance require opposite directions of the magic triangle. The use of silica-silane has already been carried out with conventional tyres. This means that the structure and material of electric car tyres have a unique design and must be different from conventional car tyres.

Electric cars offer a quiet driving experience, so any noise source other than the low-noise electric drive train is annoying to the driver. A larger outside diameter with a stiffer sidewall and a high inflation and cavity are disadvantageous for a better noise level. If a shallow skid depth is used for better pattern noise, wear resistance will decrease. However, a high instantaneous torque mainly requires better tyre wear. Because other performance parameters are balanced during the development phase, including wet and dry traction, life is not easy for tire manufacturers as they need of many newsizes after the spread of electric vehicles in all segments. All bring us the concept of "active tyres" also referred to as "intelligent tyres," which means that all necessary services are available in good time if necessary. However, this is a completely new and challenging area, consisting of the possibilities of non-air-filled tyres and the use of nano-additives in traditional blends. Otherwise, electric car tyres will also be a mixture of today's technologies. They will be the best possible compromise for the most important parameters.

New technologies, government incentives to prevail

Other technological developments for powerful tyres for electric cars will prevail.Developing foam layer technologies for tire noise reduction is one alternative for quit tyres.  Previous foam filled tyres as alternative to run-flat technologies will be on scene for the purpose of lowering the tire and road noise for a better riding performance of an electric car and its tyres.

Around 2 million electric car sales is expected to reach to ten times more in ten years in overall world and electric car volume reaches 530 total million market volume in 20 years. Many countries will ban diesel engine and limit gasoline fuel car sales. Governments will play major roles shaping the global market with incentives. 30% less noise and 20% less rolling tyres will be average technology and requirements of next tire labeling requirements. Future tyres will be anyhow more technological. Caching up all has to be started by better power of will and imagination.   

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The Yokohama Rubber Co., Ltd., has started supplying its ADVAN V61 tyres for use as original equipment (OE) on the new Xiangwang S7, a plug-in hybrid SUV that was launched in China by GAC Trumpchi in March 2025. The EV will be equipped with 255/50R20 109V size tyres.

Yokohama Rubber's premium SUV tyre, the ADVAN V61, is part of their global flagship ADVAN brand line. Along with a high degree of fuel and energy economy, handling stability and quietness, the tyre provides ADVAN's renowned premium-grade driving performance, enabling heavyweight SUVs to travel long distances and drive comfortably in cities. The ADVAN V61 is offered as original equipment on a number of high-end SUVs, and a variety of sizes are available for the replacement market in addition to the size used on the Xiangwang S7.

Designed with families in mind, the Xiangwang S7 is a new plug-in SUV that offers a remarkable 1,150 km total driving range, a gradability of more than 40 percent, and an acceleration time of 5.8 seconds from 0 to 100 km/h. Furthermore, remote-controlled and automated parking are supported by its in-house intelligent driving system.

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The Yokohama Rubber Co., Ltd., has started supplying its ADVAN Sport EV tyres for use as original equipment (OE) on the new HYPTEC HL SUV, an electric vehicle (EV) launched by Chinese EV manufacturer GAC AION in China in April 2025. The EV will be equipped with 255/50R20 109V size tyres.

The ADVAN Sport EV tyre is developed for high-end EV users based on Yokohama Rubber's ADVAN Sport V107 tyre. Yokohama Rubber has attained a level of low power consumption and quietness suitable for luxury EVs by employing a compound that has been shown to minimise tyre rolling resistance and adding a unique polyurethane foam dubbed SILENTFOAM to the inside of the tyre to reduce noise. Yokohama Rubber's exclusive ‘E+’ symbol is shown on the sidewall of the ADVAN Sport EV to signify that it possesses unique properties appropriate for electric vehicles.

The HYPTEC HL is a high-end SUV with a beautiful and dynamic appearance that draws inspiration from yacht design and comes with a long driving range and quick-charging feature. The SUV boasts a smart digital chassis, an intelligent driving aid system and a large passenger interior with a head-up display (HUD) and high-definition display.

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Mitsubishi Fuso Truck and Bus Corporation (MFTBC) has selected the BluEarth 711L tyre from The Yokohama Rubber Co., Ltd. as original equipment (OE) for the Super Great heavy-duty truck. The Super Great, which started selling in Japan from December 2023 with a full model change, will be fitted with 245/70R19.5 136/134J and 275/80R22.5 151/148J tyres.

The BluEarth 711L is an all-season truck tyre that prioritizes and achieves exceptional fuel efficiency. For clients who often drive on highways, in particular, this will help lower their transportation expenses. In addition to achieving exceptional wear resistance, the tyres exhibit a high degree of balance between wet performance, snow performance, uneven wear resistance and silence.

By encouraging the use of its tyres as original equipment on new cars that require the newest tyre technologies, Yokohama Rubber is working to improve the technological capabilities of its tyres and increase the value of its brand in order to solidify its position in the commercial tyre industry.

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Yokohama Rubber has started supplying the new Mercedes-AMG CLE 53 4MATIC+ Coupé with 20-inch ADVAN Sport V107 tyres from June 2025. The Coupé is fitted with 265/35ZR20 front and 295/30ZR20 rear tyres, expanding Yokohama's existing supply of 19-inch versions for this model since 2024.

As part of Yokohama's premium ADVAN line, the Sport V107 tyres were co-developed with Mercedes-AMG and rigorously tested at Germany's Nürburgring circuit. The tyres incorporate proprietary technologies including an optimised mound profile for enhanced contact pressure distribution and improved casing rigidity. These innovations deliver exceptional dry handling, braking performance and rolling resistance efficiency while maintaining strong wet-weather capabilities and tread life. Each tyre bears Mercedes-AMG's ‘MO1’ certification mark, confirming it meets the brand's exacting standards.

The ADVAN Sport V107 already serves as original equipment on several Mercedes-AMG models, including the EQS 53 4MATIC+ and GLB 35 4MATIC.

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