India’s passenger vehicle industry must embrace a technology-neutral fuel strategy whilst accelerating safety standards and building resilient supply chains, senior executives and policymakers concluded at a major industry gathering in Pune 2^nd September 2025, as the country grapples with balancing affordability against rapid technological transformation.

The third edition of the Passenger Vehicle Forum, held at Hyatt Regency in Viman Nagar, brought together more than 300 senior industry leaders, policymakers, original equipment manufacturers, technology innovators and supply chain experts for discussions spanning electrification, software-defined vehicles, artificial intelligence integration and evolving consumer behaviour in the world’s third-largest automotive market.

Fuel Transition Demands Flexibility

Industry leaders stressed that India’s path to cleaner mobility cannot rely solely on battery electric vehicles, calling instead for a diversified approach incorporating hybrids, compressed natural gas, biofuels and hydrogen technologies.

“India’s path to cleaner mobility must be technology-neutral—balancing EVs with hybrids, CNG, biofuels, and hydrogen—while fostering indigenous R&D, supportive policies, and collaborative efforts to ensure energy security and sustainability,” panellists from NIBE, the International Council on Clean Transportation, IIT Kanpur, Hydrovert Energy and the Automotive Research Association of India said during discussions on the future fuel mix.

The forum opened with a research presentation by Hemal N Thakkar, senior practice leader and director at Crisil, outlining the passenger vehicle industry's present scenario and future roadmap. Thakkar subsequently moderated a panel featuring Shashank Srivastava of Maruti Suzuki India, Amar Jatin Sheth from the Federation of Automobile Dealers Associations, automotive industry veteran Arun Kumar Malhotra, Puneet Anand of Hyundai Motor India, and Prashant Shitoot from Auto Yoga Car Wellness Centre.

“Sustainability, safety, technology adoption and affordability were identified as the four pillars shaping India’s automotive future, with collaboration across OEMs, government, and stakeholders seen as critical for long-term growth,” the opening panel concluded, whilst highlighting the dramatic shift in consumer preferences from hatchbacks to sport utility vehicles in the post-COVID period.

Panellists emphasised persistent affordability challenges in entry-level car segments and called for regulatory clarity on goods and services tax structures, ethanol blending mandates and corporate average fuel economy norms. The strengthening of aftermarket services and upgrading of local service providers were identified as critical priorities, alongside exploring new revenue models through telematics and subscription services.

Supply Chain Vulnerabilities Expose Import Dependence

A panel featuring senior executives from Honda Cars India, Omega Seiki Mobility, Tata AutoComp, BMW and Nomura Research Institute examined critical vulnerabilities in India’s electric vehicle supply chain, with particular emphasis on the country’s heavy reliance on imported battery cells.

Abhishek Sahi of Honda Cars India, Preetesh Singh from Nomura Research Institute, Dr Ajit Kumar Jindal of Tata AutoComp and Dr Arvind Gupta from BMW underscored the country’s dependence on imports—especially battery cells—while emphasising the strategic imperatives for building a sustainable EV ecosystem.

The executives highlighted the importance of accelerated localisation, stronger supplier partnerships and robust risk management frameworks to navigate global disruptions and build a resilient domestic manufacturing base.

Experts from IIT Kanpur, Altigreen, ARAI, Henkel and Stellantis discussed the transition from internal combustion engines to electric vehicles during a separate electrification panel, addressing lightweighting strategies, advanced materials and the critical role of startups and research centres. Panellists identified limited domestic battery production, raw material dependence and talent development as significant hurdles, whilst stressing the need for a collaborative ecosystem to meet global standards and enhance India’s competitiveness against markets such as China.

Safety Emerges As Consumer Priority

Vehicle safety is rapidly shifting from a regulatory compliance issue to a consumer-driven purchasing criterion, according to experts from ARAI, the Institute of Driving Training and Research, ZF and Bharat NCAP, who participated in a panel moderated by Neelam Pandey Pathak of the Women in Mobility Alliance and Rozgar Dhaba.

“Safety is shifting from a regulatory mandate to a consumer-driven priority, with evolving standards, ADAS integration, and stronger OEM-supplier collaboration set to align India with global benchmarks by 2027-28,” the panellists said, noting that India accounts for 11 percent of global road accidents.

The discussion highlighted advances in crash testing methodologies, driver training programmes, localised safety technologies and the growing influence of Bharat NCAP ratings on consumer purchasing decisions. Integration of advanced driver assistance systems and enhanced collaboration between manufacturers and suppliers was identified as an essential step towards meeting international safety benchmarks.

Software, AI Reshape Automotive Landscape

The forum dedicated substantial attention to the transformation of vehicles into software-defined platforms, with experts from EY-Parthenon, Elektrobit, ARAI, Vayve Mobility and HackersEra exploring the shift from hardware-centric to software-driven architectures.

Nandakumar Kollu of Elektrobit India, Nilesh Bajaj from Vayve Mobility and Vikash Chaudhary of HackersEra Automotive Cybersecurity discussed the critical importance of cybersecurity, over-the-air update capabilities, evolving regulatory frameworks and new monetisation models for software features.

Panellists highlighted India’s opportunity to lead in SDV development by leveraging its strong IT talent, growing EV ecosystem, and increased R&D investments, while stressing the need for collaboration across OEMs, suppliers, regulators, and academia.

A separate panel examined artificial intelligence applications across automotive design, customer engagement, supply chain management and aftersales service. Experts from Xane AI, Skoda Auto Volkswagen, Kinetic Green and DaveAI addressed challenges around affordability, data privacy and scalability in emerging markets.

Panellists emphasised the need for responsible, empathetic AI solutions, stronger regulatory frameworks, and industry-academia collaboration to build talent and ensure localised, consumer-centric innovation.

Consumer Insights Reveal Market Evolution

A panel led by K Srikumar of ICRA, featuring executives from Mahindra & Mahindra, MG Motor, Chitra Cars, Honda and Trak N Tell, examined the evolving Indian passenger car market, identifying significant shifts in consumer mindset, dealership dynamics and financing trends.

Ravinder Singh Rawal from Mahindra & Mahindra Automotive, Saurabh Tripathi of Morris Garages India and industry veteran Minesh Jha discussed rising demand for safety and comfort features, the growing importance of digital research channels alongside the continued relevance of physical dealerships, and the rapid expansion of the used car market.

Panellists agreed that the future will be driven by safety, cost efficiency, electrification, and personalised customer experiences, whilst noting persistent challenges in electric vehicle adoption related to financing availability and charging infrastructure gaps.

A panel moderated by Kaushik Madhavan explored future in-vehicle infotainment and telematics systems, featuring insights from Pranshu Gupta, founder and chief executive of Trak N Tell, alongside experts from Stellantis India and the National Institute of Design. Priyanka Shukla of Stellantis and Pratheek P Ashok from the National Institute of Design joined discussions on how startups can build credibility whilst manufacturers drive differentiation through user experience and connected features.

Panellists also highlighted challenges around affordability, ADAS adoption, and consumer awareness, stressing the need for innovation, data-driven solutions, and industry-academia collaboration to shape India’s next phase of mobility.

Technical presentations during the forum included an introduction to telematics solutions by Gupta and a spotlight on noise, vibration and harshness challenges in electric mobility repair by Rohit Ekhe and Alistair Saldanha from Henkel’s ACM India division.

Other notable speakers included Anil Srivastava from IIT Kanpur, Avik Chatterjee from ARAI, and Achyut Deshmukh from Stellantis. They contributed diverse expertise across the forum’s two parallel tracks, which focused on strategy, growth, and market dynamics, as well as technology, innovation, and future trends.

The forum’s organisers said the event reinforced its position as India’s premier platform dedicated to shaping the future of the passenger vehicle ecosystem, with the next edition scheduled for 2026.

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Bridgestone has confirmed its role as the original equipment tyre supplier for Yamaha Motor’s newly unveiled Supersport model, the YZF-R7. The partnership will see the Japanese tyre giant provide its premium BATTLAX HYPERSPORT S23 tyres for the motorcycle, which has been extensively refined to balance racetrack-inspired performance with daily usability. This collaboration underscores a shared engineering focus between the two companies.

The latest iteration of the YZF-R7 features a comprehensively reworked chassis designed to deliver agile handling and precise cornering, allowing riders to fully exploit the motorcycle’s sporty character. Enhancements to stability and road feedback have been prioritised, resulting in a machine that offers both increased rider confidence and an exhilarating experience. The model retains the stylistic DNA of Yamaha’s racing heritage while incorporating practical features for everyday use.

Central to the tyre specification is the BATTLAX HYPERSPORT S23, which has been engineered with an optimised shoulder groove ratio and revised pattern rigidity to elevate road contact sensation and overall performance. These improvements ensure high dry grip and responsive manoeuvrability essential for dynamic riding. Furthermore, the rear tyre incorporates a Pulse Groove pattern, a design that significantly boosts water drainage and maintains superior wet-weather performance, ensuring rider security and enjoyment even under sudden rainfall.

The selection of the Bridgestone tyres resulted from intensive joint development between the two manufacturers from the project’s inception. Yamaha’s evaluation team acknowledged the advanced capabilities of the BATTLAX HYPERSPORT S23, leading to its integration into the final vehicle. Through this supply agreement and its broader premium BATTLAX strategy, Bridgestone reaffirms its dedication to fostering a safe and vibrant motorcycling culture. The company continues to align its efforts with its corporate commitment to inspire excitement and deliver lasting joy to the mobility sector.

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Continental has been selected as an original equipment supplier for Nissan’s new all-electric Nissan N7, with the vehicle to be equipped with the EcoContact 7 tyre in a 19-inch size.

The tyre, in the 235/45 R19 99Y XL FR specification, achieved top ratings in the European Union tyre label categories for energy efficiency and rolling noise.

Continental said the EcoContact 7’s energy efficiency is supported by a new rubber compound and its Smart Energy Casing technology. Materials used in the tyre’s carcass, inner liner and sidewall are designed to reduce internal friction, lowering rolling resistance.

The tyre also incorporates an aerodynamically optimised sidewall design intended to improve efficiency. Continental uses what it describes as an “aerodimple” structure, inspired by the surface of golf balls, to reduce air turbulence behind the tyre and lower vehicle energy consumption.

The company said the tyre’s Silent Pattern tread design reduces rolling noise by optimising the spacing and angles of tread blocks. The design targets noise frequencies commonly generated during urban driving.

According to Continental, the result is lower noise levels both inside the vehicle and in the surrounding environment.

The EcoContact 7 approved for the Nissan N7 is available in the following specification:

• EcoContact 7, 235/45 R19 99Y XL FR

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NEXEN TIRE has secured its first original equipment supply agreement with BYD, marking a significant milestone in the global tyre manufacturer’s expansion within the electric vehicle sector. The partnership entails outfitting two distinct BYD electric models, the SEAL 6 and the Dolphin Surf, with specialised tyres, a move anticipated to elevate NEXEN TIRE’s standing among international EV producers.

For the BYD SEAL 6, destined for overseas markets including Australia, NEXEN TIRE will provide the N’FERA Sport, an ultra-high-performance summer tyre. This model is engineered for sporty handling and superior high-speed stability, having earned recognition through commendable performance in rigorous European tyre evaluations. Concurrently, the BYD Dolphin Surf, exported to Europe, will feature the N’Blue S tyre, a high-efficiency summer variant specifically developed to comply with stringent EU carbon emission standards by minimising rolling resistance while enhancing wet braking and drainage capabilities.

Since initiating its OE tyre sales to foreign automakers in 2012, NEXEN TIRE has solidified its reputation as a trusted supplier to major global manufacturers, including premium European marques. This latest collaboration with BYD underscores the company’s continued commitment to advanced technology and quality, further cementing its influence in the evolving automotive landscape.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “Becoming an OE supplier for two BYD EV models demonstrates both our technological range and our quality competitiveness, as we can deliver optimised performance for both electric vehicles and internal combustion engine vehicles. We will continue to strengthen our partnership with BYD moving forward.”

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NEXEN TIRE has secured a new original equipment supply agreement with Hyundai Motor Company, providing tyres for the recently updated version of the Korean automaker’s flagship sedan, known as The New Grandeur. This decision extends the existing partnership between the two companies, as NEXEN TIRE previously supplied tyres for the initial launch of the seventh-generation model. The renewed collaboration reinforces the tyre manufacturer’s role in supporting Hyundai’s premium passenger vehicle lineup.

The selected tyre for this application is the N'FERA Supreme S, an ultra-high-performance product engineered for premium vehicles. This model features NEXEN TIRE’s proprietary Noise Reduction System, which uses sound-absorbing materials to diminish resonance noise while driving. Furthermore, an AI-driven low-noise pattern design and advanced load distribution technology work together to minimise road vibrations and enhance overall cabin quietness, with the aerodynamic sidewall also contributing to reduced rolling resistance.

The New Grandeur distinguishes itself with a Seamless Horizon Lamp and the latest Pleos Connect infotainment system, aiming to boost its competitive standing in the luxury sedan segment. The N'FERA Supreme S is engineered to meet these elevated standards, offering robust grip and high-speed stability through a specialised 4D compound. Its durable sipe and groove structures are optimised to preserve consistent performance even as the tyre undergoes wear over time.

This latest supply deal marks a continuation of NEXEN TIRE’s broader strategic cooperation with Hyundai’s upscale vehicle range, having previously equipped models such as the Palisade SUV and the NEXO hydrogen fuel cell electric vehicle. Since entering the international OE market in 2012, the manufacturer has expanded its clientele to include numerous global automotive brands, with this latest contract underscoring its acknowledged technological expertise and product reliability in a highly competitive sector.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “Being selected once again to supply OE tyres for The New Grandeur demonstrates that the N'FERA Supreme S meets the high standards expected of a flagship sedan in terms of quietness and driving performance. We will continue to strengthen strategic partnerships with Hyundai Motor and other global automakers while expanding OE tyre supply for future mobility segments, including electric and hydrogen fuel cell electric vehicles.”

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