India’s passenger vehicle industry must embrace a technology-neutral fuel strategy whilst accelerating safety standards and building resilient supply chains, senior executives and policymakers concluded at a major industry gathering in Pune 2^nd September 2025, as the country grapples with balancing affordability against rapid technological transformation.

The third edition of the Passenger Vehicle Forum, held at Hyatt Regency in Viman Nagar, brought together more than 300 senior industry leaders, policymakers, original equipment manufacturers, technology innovators and supply chain experts for discussions spanning electrification, software-defined vehicles, artificial intelligence integration and evolving consumer behaviour in the world’s third-largest automotive market.

Fuel Transition Demands Flexibility

Industry leaders stressed that India’s path to cleaner mobility cannot rely solely on battery electric vehicles, calling instead for a diversified approach incorporating hybrids, compressed natural gas, biofuels and hydrogen technologies.

“India’s path to cleaner mobility must be technology-neutral—balancing EVs with hybrids, CNG, biofuels, and hydrogen—while fostering indigenous R&D, supportive policies, and collaborative efforts to ensure energy security and sustainability,” panellists from NIBE, the International Council on Clean Transportation, IIT Kanpur, Hydrovert Energy and the Automotive Research Association of India said during discussions on the future fuel mix.

The forum opened with a research presentation by Hemal N Thakkar, senior practice leader and director at Crisil, outlining the passenger vehicle industry's present scenario and future roadmap. Thakkar subsequently moderated a panel featuring Shashank Srivastava of Maruti Suzuki India, Amar Jatin Sheth from the Federation of Automobile Dealers Associations, automotive industry veteran Arun Kumar Malhotra, Puneet Anand of Hyundai Motor India, and Prashant Shitoot from Auto Yoga Car Wellness Centre.

“Sustainability, safety, technology adoption and affordability were identified as the four pillars shaping India’s automotive future, with collaboration across OEMs, government, and stakeholders seen as critical for long-term growth,” the opening panel concluded, whilst highlighting the dramatic shift in consumer preferences from hatchbacks to sport utility vehicles in the post-COVID period.

Panellists emphasised persistent affordability challenges in entry-level car segments and called for regulatory clarity on goods and services tax structures, ethanol blending mandates and corporate average fuel economy norms. The strengthening of aftermarket services and upgrading of local service providers were identified as critical priorities, alongside exploring new revenue models through telematics and subscription services.

Supply Chain Vulnerabilities Expose Import Dependence

A panel featuring senior executives from Honda Cars India, Omega Seiki Mobility, Tata AutoComp, BMW and Nomura Research Institute examined critical vulnerabilities in India’s electric vehicle supply chain, with particular emphasis on the country’s heavy reliance on imported battery cells.

Abhishek Sahi of Honda Cars India, Preetesh Singh from Nomura Research Institute, Dr Ajit Kumar Jindal of Tata AutoComp and Dr Arvind Gupta from BMW underscored the country’s dependence on imports—especially battery cells—while emphasising the strategic imperatives for building a sustainable EV ecosystem.

The executives highlighted the importance of accelerated localisation, stronger supplier partnerships and robust risk management frameworks to navigate global disruptions and build a resilient domestic manufacturing base.

Experts from IIT Kanpur, Altigreen, ARAI, Henkel and Stellantis discussed the transition from internal combustion engines to electric vehicles during a separate electrification panel, addressing lightweighting strategies, advanced materials and the critical role of startups and research centres. Panellists identified limited domestic battery production, raw material dependence and talent development as significant hurdles, whilst stressing the need for a collaborative ecosystem to meet global standards and enhance India’s competitiveness against markets such as China.

Safety Emerges As Consumer Priority

Vehicle safety is rapidly shifting from a regulatory compliance issue to a consumer-driven purchasing criterion, according to experts from ARAI, the Institute of Driving Training and Research, ZF and Bharat NCAP, who participated in a panel moderated by Neelam Pandey Pathak of the Women in Mobility Alliance and Rozgar Dhaba.

“Safety is shifting from a regulatory mandate to a consumer-driven priority, with evolving standards, ADAS integration, and stronger OEM-supplier collaboration set to align India with global benchmarks by 2027-28,” the panellists said, noting that India accounts for 11 percent of global road accidents.

The discussion highlighted advances in crash testing methodologies, driver training programmes, localised safety technologies and the growing influence of Bharat NCAP ratings on consumer purchasing decisions. Integration of advanced driver assistance systems and enhanced collaboration between manufacturers and suppliers was identified as an essential step towards meeting international safety benchmarks.

Software, AI Reshape Automotive Landscape

The forum dedicated substantial attention to the transformation of vehicles into software-defined platforms, with experts from EY-Parthenon, Elektrobit, ARAI, Vayve Mobility and HackersEra exploring the shift from hardware-centric to software-driven architectures.

Nandakumar Kollu of Elektrobit India, Nilesh Bajaj from Vayve Mobility and Vikash Chaudhary of HackersEra Automotive Cybersecurity discussed the critical importance of cybersecurity, over-the-air update capabilities, evolving regulatory frameworks and new monetisation models for software features.

Panellists highlighted India’s opportunity to lead in SDV development by leveraging its strong IT talent, growing EV ecosystem, and increased R&D investments, while stressing the need for collaboration across OEMs, suppliers, regulators, and academia.

A separate panel examined artificial intelligence applications across automotive design, customer engagement, supply chain management and aftersales service. Experts from Xane AI, Skoda Auto Volkswagen, Kinetic Green and DaveAI addressed challenges around affordability, data privacy and scalability in emerging markets.

Panellists emphasised the need for responsible, empathetic AI solutions, stronger regulatory frameworks, and industry-academia collaboration to build talent and ensure localised, consumer-centric innovation.

Consumer Insights Reveal Market Evolution

A panel led by K Srikumar of ICRA, featuring executives from Mahindra & Mahindra, MG Motor, Chitra Cars, Honda and Trak N Tell, examined the evolving Indian passenger car market, identifying significant shifts in consumer mindset, dealership dynamics and financing trends.

Ravinder Singh Rawal from Mahindra & Mahindra Automotive, Saurabh Tripathi of Morris Garages India and industry veteran Minesh Jha discussed rising demand for safety and comfort features, the growing importance of digital research channels alongside the continued relevance of physical dealerships, and the rapid expansion of the used car market.

Panellists agreed that the future will be driven by safety, cost efficiency, electrification, and personalised customer experiences, whilst noting persistent challenges in electric vehicle adoption related to financing availability and charging infrastructure gaps.

A panel moderated by Kaushik Madhavan explored future in-vehicle infotainment and telematics systems, featuring insights from Pranshu Gupta, founder and chief executive of Trak N Tell, alongside experts from Stellantis India and the National Institute of Design. Priyanka Shukla of Stellantis and Pratheek P Ashok from the National Institute of Design joined discussions on how startups can build credibility whilst manufacturers drive differentiation through user experience and connected features.

Panellists also highlighted challenges around affordability, ADAS adoption, and consumer awareness, stressing the need for innovation, data-driven solutions, and industry-academia collaboration to shape India’s next phase of mobility.

Technical presentations during the forum included an introduction to telematics solutions by Gupta and a spotlight on noise, vibration and harshness challenges in electric mobility repair by Rohit Ekhe and Alistair Saldanha from Henkel’s ACM India division.

Other notable speakers included Anil Srivastava from IIT Kanpur, Avik Chatterjee from ARAI, and Achyut Deshmukh from Stellantis. They contributed diverse expertise across the forum’s two parallel tracks, which focused on strategy, growth, and market dynamics, as well as technology, innovation, and future trends.

The forum’s organisers said the event reinforced its position as India’s premier platform dedicated to shaping the future of the passenger vehicle ecosystem, with the next edition scheduled for 2026.

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Sumitomo Rubber Industries has announced that its Thailand-based affiliate will provide original equipment tyres for the newly unveiled Toyota Hilux Travo. The vehicle will be fitted with the specially optimised Dunlop Grandtrek A/T31 tyres.

These tyres were meticulously engineered to meet the demanding and varied conditions the Hilux Travo is expected to encounter. Through enhancements to their shape, internal structure and tread pattern, the tyres achieve a refined balance of travel performance, durability and comfort. A newly developed compound and a unique tread block sequence work in concert to deliver capable on-road and off-road performance while also ensuring quiet operation.

Furthermore, the dedicated tyre design aims for improved fuel efficiency and reliable handling on wet road surfaces.

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Continental said it is supplying a range of summer and winter tyres for Porsche’s all-electric Macan, with the SUV offered with the SportContact 6 for high-performance driving, the CrossContact RX for comfort and all-season use, and the WinterContact TS 860 S for winter conditions.

All tyres feature the XL marking, indicating increased load capacity. The models approved for the Macan carry Porsche’s “NE0” sidewall designation.

The SportContact 6, part of Continental’s ultra-ultra-high-performance segment, is designed for speeds of up to 350 km/h. The company said engineers optimised the compound, tread and construction to deliver “exceptional grip and outstanding safety at high speeds”. The tyre features a newly developed reinforcement structure and a tread designed to maximise force transmission.

The CrossContact RX, aimed at drivers prioritising comfort and reduced road noise, combines a specialised tread and siping design with groove geometry intended to improve water clearance and reduce aquaplaning risk. Depending on specification, it is approved for speeds up to 270 km/h, with Macan-specific versions rated V (up to 240 km/h).

For winter use, Porsche recommends the WinterContact TS 860 S, which Continental said provides “maximum control, stability and driving enjoyment” for sports-oriented vehicles. The tyre is engineered to manage instant torque from electric powertrains and features low rolling resistance to help extend driving range.

Continental supplies original-equipment tyres to most of Porsche’s line-up, including the Taycan, Cayenne and Panamera.

Approved tyre sizes for the Macan include:

• SportContact 6 NE0: 295/40 R21 111Y XL; 255/45 R21 106Y XL
• CrossContact RX NE0: 295/35 R22 108V XL; 255/40 R22 103V XL; 295/40 R21 111V XL; 255/45 R21 106V XL; 285/45 R20 112V XL; 235/55 R20 105V XL
• WinterContact TS 860 S NE0: 295/35 R22 108V XL; 255/40 R22 103V XL; 285/40 R21 109V XL; 255/45 R21 106V XL

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Japan’s Yokohama Rubber is supplying its ADVAN Sport V107 tyres as original equipment for the BMW i3 battery electric vehicle (BEV), which is sold in China and other international markets.

The company said it is providing two tyre configurations for the BMW i3 – a 19-inch set (225/45R19 96Y front and 245/40R19 98Y rear) and an 18-inch set (225/50R18 99Y front and 245/45R18 100Y rear). The model is not sold in Japan.

Part of Yokohama’s global flagship ADVAN range, the Sport V107 is an ultra-high-performance tyre jointly developed with the BMW Group. The tyres feature a specially formulated compound and a revised tread pattern designed to improve dry performance and wear resistance, while achieving the EU’s highest “A” grade for rolling resistance.

Yokohama said it used its proprietary mound profile technology, which evenly distributes surface contact pressure to enhance handling and durability. The tyres’ rigid skeleton structure is aimed at delivering precise steering response suited for high-powered premium vehicles.

As with all tyres approved by BMW, the sidewall of the ADVAN Sport V107 carries the automaker’s star mark, signifying compliance with BMW’s standards for technology, quality and reliability.

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Continental Tire the Americas, LLC has formed a strategic partnership with fleet management platform Fleetio, enabling direct access to Continental and General Tire brands through the digital platform.

The tie-up allows fleet managers using Fleetio’s system to purchase tyres, track usage, and monitor performance data across their operations, with the aim of reducing overall ownership costs.

"Continental is committed to delivering innovative solutions that help fleets operate more efficiently," said Dan Gould, Sr. Commercial Sales Manager, Continental Tire. "By partnering with Fleetio, we're making it easier than ever for fleet operators to access our trusted tire brands and make data-driven decisions that support safety, uptime, and cost savings."

Fleetio's platform handles maintenance scheduling, inspections, fuel tracking and parts management for commercial fleets. The company supports more than one million vehicles across 100-plus countries and processes over 13 million repair orders annually through a network of 110,000 repair shops.

The platform counts AAA, Stanley Steemer and Subaru of America amongst its customer base. Fleetio recently expanded its maintenance shop network into Canada as part of its push into enterprise-level fleet operations.

"We're proud to welcome Continental Tire and General Tire into Fleetio's Maintenance Shop Network," said Kendee Vaughn, Director of Vendor Partnerships at Fleetio. "Together, we're making it easier for fleets to access trusted tire brands through a single, comprehensive platform built for speed, scale, and reliability."

The partnership represents Continental's latest move to integrate digital solutions into its commercial tyre business as fleet operators increasingly seek centralised platforms to manage vehicle operations.

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