Toyo Tire supported Team Land Cruiser Toyota Auto Body (TLC) in the Dakar Rally 2025, with vehicles equipped with OPEN COUNTRY M/T-R tires winning the Production Car category.

The rally, held in Saudi Arabia from January 3 to 17, covered approximately 7,400 km across challenging terrains. Akira Miura and Jean Michel Polato secured first place, with Ronald Basso and Jean Pierre Galsan finishing second.

Toyo Tire’s specially designed tyres feature 55 percent sustainable materials, addressing environmental concerns while maintaining high performance on rocky and desert surfaces.

The company developed the tyres in collaboration with TLC, leveraging their off-road racing expertise.

This victory marks TLC’s 12th consecutive win in the Production Car category, highlighting the partnership’s sustained success in one of the world’s most demanding motorsport events.

Michelin has launched the Pro5 road bicycle tyre, promising improved performance for cyclists across various riding conditions.

The new tyre offers a 35 percent increase in forward resistance compared to its predecessor, featuring a Tubeless Ready design and advanced rubber compounds. Available in widths from 28 to 35 mm, the Pro5 provides enhanced comfort, grip, and durability.

Developed after testing over 100,000 kilometres, the tyre is designed for both amateur and professional cyclists. It offers improved wet braking and maintains consistent air pressure.

The Pro5 will be available from January 2025 in black wall and classic brown colours, compatible with all road bikes.

ZC Rubber hosted UK customers in a VIP box at Emirates Stadium on 18 January, 2025, during Arsenal’s match against Aston Villa, continuing its partnership with the Premier League club.

One of ZC Rubber’s guests, a UK distributor, shared his excitement: “It’s an incredible experience to be here at Emirates, watching the game with such a great view and also seeing our brand being highlighted in such a high-profile setting. It really shows the strength of our partnership with Arsenal and ZC Rubber.”

The event showcased the company’s WESTLAKE and GOODRIDE brands through stadium LED advertising, offering guests an exclusive football experience.

ZC Rubber plans additional events to strengthen its European market presence and engage with customers through the Arsenal partnership.

Continental has launched the Conti EfficientPro 5, a commercial vehicle tyre designed to reduce carbon emissions and operating costs.

Featuring vec2Sil silica compound technology, the tyre aims to maximise fuel efficiency for long-distance haulage and electric trucks. Hinnerk Kaiser, Head of Product Development EMEA, said the tyre helps customers meet carbon reduction targets.

Key features include reduced rolling resistance, higher load index, and improved performance in wet and snowy conditions. The tyre complies with EU Regulations 2019/2400 and 2019/1241.

“With the new Conti EfficientPro 5, we are helping our customers to meet stringent carbon reduction targets, lower their operating costs and get ready for a future with electric drive systems,” says Hinnerk Kaiser, Head of Product Development EMEA at Continental.

“Following an intensive development phase, our Conti EfficientPro 5 provides a solution that meets the demands of long-distance haulage today.” The vec2Sil technology delivers a combination of reduced rolling resistance and high mileage. The new Conti EfficientPro 5 thus helps fleet operators to make their vehicles energy efficient on the move and to lower toll costs.

“The tyre offers outstanding wet grip and secure handling throughout its life,” continues Kaiser. “A higher load index increases the load-bearing capacity of the tyres, meaning there is no need to compromise on payloads for electric trucks.”

Available in three dimensions, the Conti EfficientPro 5 targets fleet managers seeking efficiency and safety in commercial transportation.

315/70R22.5 158/150L (154/150M) TL Conti EfficientPro HS 5 3PMSF

385/55R22.5 162K (158L) TL Conti EfficientPro HS 5 3PMSF

315/70R22.5 154/150L (152/148M) TL Conti EfficientPro HD 5 EU 3PMSF

The tyre is designed for optimal retreadability and provides stable performance across various driving conditions.

Hankook Tire has continued its exclusive tyre supply to the BMW Driving Center for 11 consecutive years.

Since the center’s opening in 2014, Hankook Tire has provided tyres for all test-drive vehicles, showcasing its premium automotive technology.

The current tyre lineup includes the world’s first full range of electric vehicle-specific tyres, featuring the ‘iON evo AS SUV’ alongside sports models’ Ventus S1 evo3’, ‘Ventus V12 evo2’, and winter tyre ‘Winter i*cept evo3 X’.

The partnership extends beyond the driving center. Hankook has been supplying original equipment tyres for BMW models since 2011, including MINI, BMW 1-5 Series, X-series SUVs, and the 7 Series. I

In 2024, the company expanded its portfolio to include the new BMW M5.

In 2022, Hankook began supplying tyres for BMW’s first all-electric Gran Coupe, the i4, earning recognition for its EV tyre technology. The company has also collaborated with BMW Group Korea on brand partnership films.

Hankook’s tyres are prominently displayed at the BMW Driving Center, with branding on trackside elements to enhance its premium image.