Toyo Tire has created a new corporate film featuring the key message “Blaze BLUE” to capture the world perspective and values the company’s TOYO TIRES brand seeks to convey.
The film showcases a Ford F-150 Raptor equipped with the company’s OPEN COUNTRY R/T Pro tyres for pickup trucks and SUVs driving across rugged terrain in the United States, Toyo Tire’s core market.
The message “Blaze BLUE” evokes the image of fearless challengers taking on daunting terrain, roads and new endeavours with determination, the company said. The film incorporates Toyo Tire’s blue corporate colour throughout its aesthetic.
The dynamic footage of the truck crossing dramatic landscapes aims to capture what Toyo Tire describes as the frontier spirit at the heart of the company, embodied in the group’s brand statement, “Open Roads Await.”
The new corporate film will be featured on a special Blaze BLUE page on Toyo Tire’s corporate website and the company’s official social media channels.
Toyo Tire, based in Itami City, Hyogo Prefecture, is led by president and chief executive Takashi Shimizu. The company said it will continue to support those who pursue their chosen path while developing innovative tyres.
Yokohama Rubber Supplies ADVAN V61 Tyres For New Toyota RAV4 Hybrid
- By TT News
- January 07, 2026
The Yokohama Rubber Co., Ltd. has been selected by Toyota to provide its ADVAN V61 tyres as original equipment for the newly launched global hybrid SUV, the RAV4. The tyres, fitted specifically to the Z and ADVENTURE trim levels, come in the sizes 235/65R17 and 235/60R18. This partnership follows the worldwide introduction of the ADVAN V61 in March 2025, a premium summer tyre designed for sport utility vehicles that is now available in all markets except North America.
As part of Yokohama’s flagship ADVAN line, the V61 is engineered to deliver the brand’s signature high performance. It achieves a careful balance between fuel efficiency, stable handling and reduced noise, aiming to provide comfort for both daily urban use and extended journeys in heavier SUVs. The model is already supplied as original equipment on several premium vehicles and is offered in a broad selection of sizes for the aftermarket.
The development of these tyres was supported by Yokohama Rubber’s proprietary HAICoLab, an artificial intelligence framework. This system combines human innovation with the extensive data-processing power of AI to accelerate discovery and foster digital advancements in tyre technology.
- NEXEN TIRE
- Hyundai
- Hyundai ELEXIO
- NEXEN N’FERA Supreme S
- NEXEN N’FERA Primus QX EV
- Original Equipment
Hyundai’s All-New ELEXIO E-SUV To Run On NEXEN Tyres
- By TT News
- January 07, 2026
NEXEN TIRE is expanding its original equipment presence in the strategic Chinese electric vehicle market by becoming a tyre supplier for Beijing Hyundai's newly launched ELEXIO, an electric SUV developed specifically for China. This vehicle is the first electric-dedicated model from Beijing Hyundai, utilising the Hyundai Motor Group's Electric-Global Modular Platform (E-GMP). For this application, NEXEN TIRE is providing two of its ultra-high-performance tyre models.
The supplied tyres include the N’FERA Supreme S, a flagship all-season tyre designed for both electric and internal combustion engine vehicles. It incorporates an AI-optimised tread pattern to reduce noise and a structure that improves load distribution, enhancing stability for heavier EVs and SUVs. Technologies to maintain performance over time and an aerodynamic sidewall for better energy efficiency are also key features. The second model, the N’FERA Primus QX EV, is a summer tyre engineered specifically for electric vehicles. Its design focuses on improving cornering stability, lateral grip and water evacuation, with a reinforced shoulder and tie-bar technology to provide responsive handling.
This supply agreement marks a significant step in NEXEN TIRE's strategy to grow its original equipment brand in China, a critical market leading global EV adoption. The company has built a strong foundation as a supplier to global automakers since 2012, including providing tyres for other Hyundai and Kia electric models. As original equipment products hold considerable prestige in China, this partnership with Hyundai is anticipated to substantially boost NEXEN TIRE's brand recognition and influence within the local automotive industry.
John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “Supplying OE tyres for the ELEXIO marks an important milestone in demonstrating our electrification capabilities in the strategically important Chinese market. We will continue to expand our global OE partnerships by delivering products optimized for both EVs and ICE vehicles, as well as for other mobility solutions.”
Lexus RZ BEV Rolls Out On Yokohama GEOLANDAR X-CV Tyres In North America
- By TT News
- December 27, 2025
The Yokohama Rubber Co., Ltd. is now providing its GEOLANDAR X-CV tyres as original equipment for the newly redesigned Lexus RZ battery electric vehicle (BEV) in North America. This highway terrain tyre, sized 235/50R20 100V, is engineered to deliver high-speed capability and drivability without compromising on safety, comfort, durability or energy efficiency, and it carries the M+S mud and snow rating. For the Japanese-market RZ, the company continues to fit the ADVAN V61 model in specific front and rear sizes, as it did for the prior version.
These GEOLANDAR X-CV tyres feature Yokohama’s proprietary ‘E+’ sidewall engraving, denoting technologies tailored for electrified vehicles, which prioritise durability, quiet operation and improved energy consumption. Their development was supported by HAICoLab, Yokohama’s AI-driven innovation framework that combines human creativity with artificial intelligence to accelerate design and discovery.
This selection by Lexus for the RZ follows recent adoptions of the GEOLANDAR X-CV on other Lexus models, including the LX and GX550. The partnership aligns with Yokohama Rubber’s strategic medium-term management plan, Yokohama Transformation 2026. A central pillar of this plan is for the consumer tyre division to increase its sales of high-value-added products, actively promoting both the global flagship ADVAN brand and the SUV-focused GEOLANDAR brand for original equipment placement on new vehicles worldwide.
Hoosier Racing Tire Launches Trackattack Race Competition Tyre
- By TT News
- December 17, 2025
Hoosier Racing Tire has launched the TrackAttack Race, a new competition tyre designed exclusively for track use, expanding its TrackAttack product family.
The tyre was unveiled at the PRI Show in Indianapolis on 12 December and is positioned as a pure racing option aimed at drivers seeking faster lap times and greater consistency under high-performance conditions.
According to the company, the TrackAttack Race has been engineered to deliver quicker lap times than Hoosier’s previous A7 and R7 models, while maintaining stability and minimal performance fall-off over extended use. It is available in two compounds: A8, a medium compound focused on maximum race traction, and R8, a harder compound designed for higher heat tolerance and durability.
The TrackAttack Race is the second product under the TrackAttack name, following the launch of the TrackAttack Pro in September 2024.
The Pro version is intended for dual street and track use, while the TrackAttack Race is explicitly built for competition environments and is not recommended for highway use. Both tyres are DOT-approved, though their applications differ.
“Hoosier has traditionally named tyres after compounds or internal codes, which wasn’t always easy for consumers to navigate. Our new family naming makes it easier to understand each product’s core purpose,” said Joerg Burfien, president and chief executive of Hoosier Racing Tire. “Last year, we introduced the TrackAttack Pro, a streetable track tyre suitable for highway use. Now we’re adding a pure competition option with the TrackAttack Race.”
Mike Edmiston, head of research and development at Hoosier Racing Tire, said the new product reflects lessons learned from previous generations and extensive real-world testing. “Each previous generation tyre has taught us something new, and we’ve applied those lessons to deliver the consistency and performance that drivers demand,” he said.
The TrackAttack Race incorporates Hoosier’s H-DNA technology and is available in 51 sizes, covering rim diameters from 13 inches to 21 inches. The tyre is intended for dedicated track applications and is aimed at drivers competing in high-intensity racing environments.
Hoosier Racing Tire is a wholly owned subsidiary of Continental AG.
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