Bridgestone launched a new campaign that is inviting its partners to participate in building a stronger rubber grower society.

In the campaign, A Layered Journey, the Japanese tyre maker highlights its ways of incorporating sustainability in its value chain with a focus on its commitment to sustainable procurement of natural rubber.

The campaign covers the forest where rubber trees are tapped for latex, production where recycled materials are incorporated into new tyres, and innovation that can extend product lifecycles and uncover circular uses for materials.  

"At Bridgestone, we believe that sustainability is a journey, and we are continually striving to improve year by year and layer by layer as we advance toward our goal of 100 percent sustainable materials by 2050 and beyond. This journey is one we share with our stakeholders, including employees, suppliers, customers, partners and the communities we serve," said Bridgestone Corporation Global Chief Business Strategic Officer, TJ Higgins.

"This new campaign highlights our approach to sustainable procurement of natural rubber, which includes environmental stewardship practices, respect for human rights, support of fair labour practices, and increased transparency. We are working to implement similar initiatives across our entire global supply chain," Higgins said.

According to Bridgestone,  A Layered Journey offers a window into some of the many ways in which Bridgestone is implementing sustainable and responsible practices across the company's natural rubber value chain spanning procurement, product development, manufacturing and delivery. It is also a call to action for partners to work together with Bridgestone to implement sustainable solutions that have a positive impact for people and nature.

"From providing rubber trees to innovating circular economy solutions, Bridgestone serves society with superior quality each step of the way. We are engaging our partners to join us on the journey toward a sustainable future that delivers long-term environmental, social and economic value for stakeholders," Higgins said.

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Zeon Corporation has finalised the construction of a new bench-scale facility at its Tokuyama Plant in Shunan City, Yamaguchi Prefecture, dedicated to advancing the efficient production of butadiene from sustainable ethanol sources. The project, which broke ground in July 2025, represents a strategic move to establish a naphtha-independent raw material supply chain, thereby bolstering both corporate sustainability and the broader transition towards a carbon-neutral society. The facility is slated to commence full-scale operations in January 2027, with the ultimate goal of achieving commercial viability by 2034.

A commemorative ceremony took place at the plant site on 31 July 2026, drawing a total of 46 attendees. The gathering included official representatives from Japan’s Ministry of Economy, Trade and Industry (METI), the New Energy and Industrial Technology Development Organization (NEDO) and local governmental bodies from Yamaguchi Prefecture and Shunan City. Also present were delegates from the Yokohama Rubber Company, the construction contractor and various affiliated firms, alongside Zeon’s leadership, including Akira Honma, the Corporate Officer and Tokuyama Plant Manager.

This initiative forms one half of a dual-themed research and development programme undertaken in partnership with Yokohama Rubber, under the auspices of NEDO’s Green Innovation Fund. The collaborative effort is focused on the social implementation of technologies for synthesising both butadiene and isoprene from renewable biological materials by the 2030s. As part of this process, Zeon is set to produce a prototype polybutadiene rubber using the output from the new bench-scale facility, while Yokohama Rubber will subsequently manufacture test tyres from this material and conduct performance evaluations on test tracks.

Both companies have outlined a clear roadmap, intending to finalise the core technology for societal deployment by 2030 through the operation of a larger pilot plant, with full-scale commercialisation targeted for 2034. The bench-scale facility is a critical precursor in this phased approach, providing essential data for the scale-up process.

The broader project encompasses two selected NEDO themes, both subsidised through the Green Innovation Fund. The first involves the highly efficient synthesis of butadiene from ethanol, with technical cooperation from the National Institute of Advanced Industrial Science and Technology. The second focuses on biotechnological pathways to directly produce butadiene and isoprene from plant-based materials, involving partnerships with the Institute of Science Tokyo and RIKEN. Both tracks aim to supplement synthetic rubber feedstocks and support closed-loop recycling, aligning with Japan’s 2050 net-zero emissions goal by fostering long-term industrial innovation.

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The Association of Natural Rubber Producing Countries (ANRPC) has released its Monthly Natural Rubber Statistical Report for June 2026, a month defined by price resilience amid conflicting market forces. The provisional reopening of the Strait of Hormuz triggered a sharp 20.29 percent drop in Brent crude oil prices to USD 85.40 per barrel. However, this bearish signal was counterbalanced by persistent supply constraints from El Niño-related weather disruptions across major producing regions.

Physical rubber prices posted broad-based gains across most grades. SMR-20 rose 1.39 percent to USD 2.32 per kilogramme, while STR-20 gained 2.61 percent to USD 2.55 per kilogramme. RSS-3 and RSS-4 advanced 4.98 percent and 5.88 percent to USD 3.09 and USD 2.84 per kilogramme, respectively, though latex eased 1.44 percent to USD 1.94 per kilogramme. On the trade front, China's imports surged 7.14 percent month-on-month, while India and Viet Nam declined. Export growth was recorded for Cambodia, Viet Nam and Indonesia, though Thai shipments contracted.

Global production for 2026 is projected at 15.310 million tonnes, up 2.3 percent from 2025, driven by gains in Thailand, China, India and Malaysia. However, June output fell 3.7 percent year-on-year to 1.207 million tonnes due to seasonal wintering and El Niño-related weather disruptions. Malaysia, Indonesia and Cambodia have introduced new incentive and governance measures to strengthen their sectors. Global consumption is forecast to grow 0.7 percent to 15.411 million tonnes in 2026, with June consumption rising 3.3 percent to 1.300 million tonnes, led by China and India amid steady tyre and EV-related demand.

Currency markets saw the Malaysian ringgit trade between RM3.96 and RM4.08 against the US dollar, while the Thai baht ranged from 32.56 to 33.24. In futures trading, the SHFE September 2026 contract averaged 17,580.68 CNY per tonne, down 0.45 percent month-on-month, while the SGX September contract averaged USD 2.24 per kilogramme, up 1.75 percent, with both reflecting tightening supply and firm downstream demand.

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Pyrum Innovations AG has finalised long-term supply and offtake agreements with Pirelli, reinforcing the tyre manufacturer’s European Tyre-to-Tyre initiative. The deal secures Pirelli’s purchase of Pyrum’s ThermoTireBlack (TTB) for use in its European production facilities, while Pirelli will provide Pyrum with end-of-life tyres from designated German sources.

These contracts simultaneously bolster Pyrum’s feedstock security and guarantee an industrial outlet for its recycled materials, covering both raw material procurement and product commercialisation. Through its proprietary thermolysis process, Pyrum transforms scrap tyres into ThermoTireBlack, which can substitute fossil-based carbon black, and ThermoTireOil (TTO), destined for chemical industry use. The partnership offers further validation of Pyrum’s technology within a certified European value chain involving tyre, chemical and synthetic-rubber leaders.

Pyrum also supports the broader Tyre-to-Tyre project, initiated by Pirelli with BASF and Synthos, which reintroduces secondary materials from used tyres and production waste into new tyre manufacturing via an ISCC PLUS-certified, traceable system.

Pascal Klein, CEO, Pyrum Innovations AG, said, “Signing these long-term agreements with Pirelli is an important commercial and strategic milestone for Pyrum. The coöperation secures both the supply of end-of-life tyres and an industrial outlet for our TTB. It confirms that our technology and products meet the requirements of one of the world’s leading tyre manufacturers and can contribute to the establishment of scalable circular value chains in Europe.”

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MICHELIN ResiCare, a specialist in renewable and high-performance chemical solutions, has entered into a distribution partnership with IMCD Europe, a major international distributor of speciality chemicals. The agreement centres on the European supply of 5-hydroxymethylfurfural (5-HMF), a bio-sourced compound produced at the company's Isère-based industrial facility in Péage-de-Roussillon.

Under the new arrangement, IMCD Europe will handle distribution across the continent while MICHELIN ResiCare maintains direct engagement with its key strategic accounts. The collaboration aims to significantly widen the molecule's availability to European manufacturers through an optimised logistics framework and localised technical support, thereby addressing rapidly growing demand within the materials and formulation chemical sectors.

The French production site, scheduled to begin operations in early 2027, will have an initial annual capacity of 3,000 metric tonnes. This domestic manufacturing capability represents a critical step in securing European access to a molecule deemed strategically important for the region's chemical industry, reducing reliance on external supply sources.

IMCD will contribute its technical expertise, market knowledge and pan-European distribution network to facilitate the integration of 5-HMF into new applications. The company's established footprint in polymers, advanced materials and speciality formulations positions it to provide developmental support to manufacturers exploring alternatives to fossil-derived intermediates. MICHELIN ResiCare has already spent two years assisting major industry players with application evaluations, and the partnership is expected to expand these efforts across a broader customer base.

Derived from fructose through non-toxic green chemistry and already REACH-registered, 5-HMF serves as a versatile building block for low-environmental-impact resins and can replace conventional petroleum-based ingredients across diverse industries including agriculture, cosmetics, construction, transport, aeronautics and electronics. The collaboration reinforces MICHELIN ResiCare's commitment to renewable resources and sustainable material development while aligning with IMCD's dedication to advancing innovation in greener chemistry solutions.

Laurent Lemonnier, CEO, MICHELIN ResiCare, said, “This partnership with IMCD represents a major step forward in our desire to popularise the use of 5-HMF and to support the transition to a more responsible chemistry. With its technical expertise, its capacity to support customers and its European location, IMCD is the perfect partner to speed up the distribution of this molecule of the future.”

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