Pyrum Innovations AG, a technological pioneer in the field of pyrolysis, focusing on the recycling of end-of-life tyres and composite materials, has announced that football legend Felix Magath has joined the company as brand ambassador and investor with immediate effect.

Pascal Klein, CEO, Pyrum Innovations AG, said, “The fact that such a well-known personality as Felix Magath has chosen to actively support a young company like Pyrum is a great sign of confidence for us – and also a leap of faith. We hope that his charisma as a brand will help to bring our vision and technology closer to a broad public and decisively advance Pyrum.”

“I am convinced by the combination of technological pioneering spirit, entrepreneurial consistency and social relevance. I am looking forward to contributing my experience and my network to make Pyrum even better known – among investors, in industry and among political decision-makers. It is about making a real contribution to our country’s green tech offensive. We need companies like this to get back to the top of the world,” said Magath.

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Solvay has announced that it will optimise the soda ash production capacity at its Torrelavega site in Spain from 600 kilotonnes to 420 kilotonnes, effective from the third quarter of 2026 and pending the required consultation process. This decision is a direct response to ongoing global oversupply and persistently high energy and carbon costs in Europe.

By optimising its operational level, the company aims to strengthen the long-term competitiveness and sustainability of its remaining production at the facility. The Torrelavega site will continue to serve regional customers by focusing on soda ash and premium sodium bicarbonate, with supply guaranteed through both local operations and Solvay’s global network. Importantly, sodium bicarbonate production will remain unaffected.

This adjustment also supports the company’s commitment to the energy transition, including a major biomass initiative designed to significantly reduce coal usage at the site. As a result of the capacity reduction, a net decrease of up to 77 positions is expected. Solvay is committed to managing this transition responsibly and will engage closely with employee representatives to develop socially supportive solutions and measures for those impacted.

Etienne Galan, President of Solvay Soda Ash & Derivatives, said, “Solvay is taking decisive steps to enhance the competitiveness and sustainability of its soda ash operations. Soda ash is critical for essential applications, and Solvay remains firmly committed to the business. We are strategically investing now to cement our competitiveness for decades to come, including the deployment of carbon neutral soda ash processes as part of our energy transition roadmap. At the same time, we urgently need the regulatory framework to align with our industrial reality and the investments that are needed for this transformation.”

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Germany's rubber industry continues to face significant headwinds, with fresh data from the German Rubber Industry Association (wdk) revealing a persistent downturn. The figures show employment falling for the fifth year in a row, while production levels have declined for the fourth consecutive year, underscoring the sector's struggle to regain its footing.

The association attributes this stagnation to waning enthusiasm for German rubber goods in both domestic and international markets. Michael Berthel, wdk Chief Economist, described a fundamental shift in procurement behaviour, even within Germany. He noted that purchasing decisions are now driven almost exclusively by price, a stark departure from the historical emphasis on quality and reliability. This change has opened the door to intense international cost competition, placing immense pressure on Germany's medium-sized suppliers. Berthel highlighted that prohibitive domestic costs related to energy, bureaucracy, taxation and labour make it nearly impossible for these firms to compete effectively. Consequently, many are compelled to relocate their investments abroad as a necessary escape from these local burdens, even though their preference would be to maintain and revitalise their operations within Germany after years of strategic transformation.

Against this backdrop, wdk President Michael Klein issued an urgent appeal to the federal government. He acknowledged that the broader struggles of German industry are well documented but stressed the immediate need for decisive political intervention. Klein called for concrete measures to stimulate demand and bolster the nation's competitive edge within Europe without further delay. He warned against allowing the rubber sector to decline quietly, emphasising its critical role in essential areas such as healthcare, infrastructure, security and mobility.

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Punia Metox Private Limited has commenced production at a new manufacturing facility in Thottambedu, Tirupati, Andhra Pradesh, with operations starting on 12 February 2026.

The plant has an initial production capacity of 12,000 tonnes a year. Its structural design allows capacity to be doubled within four to six months, providing scope for rapid scale-up as demand grows, the company said.

Punia Metox said the facility has been equipped with modern technology to support operational and energy efficiency, safety, sustainability and consistent product quality. The company added that the plant has been designed to enable smooth and seamless operations from the outset.

The expansion forms part of Punia Metox’s strategy to align capacity growth with customer requirements and strengthen its position as a long-term supply partner. The company said the new unit reflects its focus on customer satisfaction, ethical business practices and value-based growth.

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Cabot Corporation said it can now produce circular reinforcing carbons in the Asia-Pacific region after validating manufacturing capability at its plants in Cilegon, Indonesia, and Tianjin, China.

The materials are produced using tyre pyrolysis oil derived from end-of-life tyres and an International Sustainability & Carbon Certification (ISCC) PLUS mass-balance approach. With the addition of the two Asian sites, Cabot said it now has circular reinforcing carbon production capacity across Asia, Europe and the Americas.

Tyre manufacturers are pursuing targets to increase sustainable material use in tyre production, with many aiming for 40 per cent by 2030 and 100 per cent by 2050, the company said. Cabot’s circular reinforcing carbons are designed as a drop-in replacement for conventional carbon black, allowing manufacturers to increase sustainable content without affecting tyre performance.

Aatif Misbah, Vice-President and General Manager for sustainable solutions in Cabot’s reinforcement materials segment, said: “This achievement reflects our deep commitment to delivering sustainable solutions across Asia Pacific and globally. Scaling our circular reinforcing carbon capabilities helps strengthen our role as a trusted partner to the tire industry, while helping to drive meaningful sustainability progress. Looking ahead, we remain focused on supporting our customers’ evolving needs and helping enable a more sustainable future.”

Cabot’s facilities in Ville Platte, Louisiana; Mauá, Brazil; and Valasske Mezirici in the Czech Republic had previously demonstrated circular reinforcing carbon production capability. The products are ISCC PLUS-certified and marketed under the recovered category of Cabot’s EVOLVE Sustainable Solutions platform.

The company said it has 13 ISCC PLUS-certified sites supporting circular reinforcing carbon production across Asia, Europe and the Americas, along with two certified masterbatch and compounding sites in Europe.

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