Pyrum Innovations AG, a technological pioneer in the field of pyrolysis, focusing on the recycling of end-of-life tyres and composite materials, has announced that football legend Felix Magath has joined the company as brand ambassador and investor with immediate effect.

Pascal Klein, CEO, Pyrum Innovations AG, said, “The fact that such a well-known personality as Felix Magath has chosen to actively support a young company like Pyrum is a great sign of confidence for us – and also a leap of faith. We hope that his charisma as a brand will help to bring our vision and technology closer to a broad public and decisively advance Pyrum.”

“I am convinced by the combination of technological pioneering spirit, entrepreneurial consistency and social relevance. I am looking forward to contributing my experience and my network to make Pyrum even better known – among investors, in industry and among political decision-makers. It is about making a real contribution to our country’s green tech offensive. We need companies like this to get back to the top of the world,” said Magath.

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Chinese industrial equipment manufacturer Sinochem Rubber & Plastics Machinery shipped its first batch of export machinery for 2025 to a high-performance all-steel radial tyre manufacturing project in Vietnam after the liquid-press vulcanising machines passed client acceptance trials at its Yiyang manufacturing facility.

The equipment was transported to Vietnam via sea-rail intermodal routes through Guangxi province, with additional shipments of liquid-press and servo-hydraulic vulcanising machines scheduled for delivery to the Southeast Asian nation.

The shipment represents the initial delivery from Sinochem Rubber & Plastics Machinery’s expanded production of overseas orders this year as the company capitalises on growing demand from Belt and Road Initiative markets across Southeast and South Asia.

Sinochem Rubber & Plastics Machinery has secured multiple large-scale international contracts whilst simultaneously expanding its domestic operations, targeting rubber machinery markets in the region where industrial development has accelerated.

The Vietnamese client, operating from an industrial park near Ho Chi Minh City, previously purchased equipment from Sinochem in 2023 for the high-performance all-steel radial tyre manufacturing project. The Chinese manufacturer customised and upgraded its machinery to support the client’s transition towards more intelligent and environmentally sustainable production methods.

Production lines utilising Sinochem’s vulcanising equipment are currently operating at full capacity, with the all-steel radial tyres demonstrating consistent performance metrics. The Vietnamese-manufactured tyres have gained acceptance in local markets and achieved international sales, generating substantial revenue for the client company.

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The Association of Natural Rubber Producing Countries (ANRPC) has released its Monthly NR Statistical Report for April 2025.

A statement from the association says that this month saw the natural rubber market continue to fall for the second consecutive month, primarily as a result of increased tapping activities brought on by favourable weather and worries about the tyre industry's poor demand in the face of ongoing trade tariff uncertainty. Early in April, market mood was negatively affected by worries about the upcoming US tariffs.

According to recent reports from ANRPC member nations (AMC), worldwide NR output will increase by a small 0.5 percent in 2025 over 2024. In 2025, the demand for NR is anticipated to rise at a slower rate of 1.3 percent. The report also emphasises that a slowdown and some correction in demand are anticipated, particularly from the United States, Mexico and the rest of the world. The statement goes on to say that the anticipated slowdown in growth is the result of growing worries about a possible global economic downturn, which are impacted by the difficulties surrounding US tariffs and the likelihood for decreased trade activity with higher import costs for rubber goods.

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Michelin has announced the construction of an initial industrial demonstration unit for the 5-HMF molecule, a bio-based and non-toxic molecule capable of replacing fossil fuel-derived chemicals in a wide range of industrial applications.

The CERISEA2 project was created as part of a collaboration that included several academic, institutional and industrial interested parties. With partial funding from the CBE JU1 at the European level and the ADEME in France, this project represents a total expenditure of EUR 60 million. About 30 direct jobs will be created by it, and operations are anticipated to start in 2026. Located on the Osiris platform in Péage en Roussillon, France, this demonstration unit will have the potential to produce 3,000 metric tonnes of this molecule annually, making it the biggest manufacturing site in the world.

5-HMF, or 5-Hydroxymethylfurfural, is a platform molecule that can have several different derivatives. Because it is non-toxic and bio-sourced, it may be used in lieu of substances that come from oil or other problematic sources. Because of its adaptability and capacity to substitute a variety of traditional molecules, it is referred to as the ‘Sleeping Giant’. This molecule is made from fructose that has undergone green chemistry transformations. As a result, 5-HMF will be among the few monomers that are bio-sourced, non-toxic, industrially accessible in thousands of metric tonnes and made in Europe using European raw materials.

This molecule is already utilised in the production of non-toxic adhesive resins created by Michelin ResiCare, which lowers the exposure of operators and consumers to hazardous materials. The manufacturing of this first industrial-scale equipment will enable cost reduction and supply protection for Michelin ResiCare. Additionally, it opens the door for novel materials to be marketed in a wide range of industries, including electronics, transportation, manufacturing, agriculture, cosmetics and aeronautics. By 2030, the projects show that there might be a market of more than 40,000 metric tonnes.

To establish a manufacturing network for this bio-sourced chemical, 20,000 metric tonnes will be replicated through a licensing system in collaboration with the project's industrial partners. These sophisticated composite materials are opening up areas with significant development potential since they were designed to assure crucial functionalities at a scale smaller than the micrometre.

After finding a source at a high cost and little volume, 5-HMF was added to the Michelin ResiCare formulas for resins meant for use other than tyres in 2016. Initially, this was done for plyboard. Following an early effort with a different partner, Michelin partnered with the IFPEN in 2021 to create a more reliable fructose manufacturing method. Through engineering research and experiments at different sizes, the project will be completed by the end of 2023. 5-HMF is included in all of the new Michelin ResiCare formulas, including those for plyboard, abrasives and moulded components, even though it isn't currently utilised in tyres.

Maude Portigliatti, Director of the Polymer Composite Solutions division at Michelin and a Member of the Group’s Executive Committee, said, “The launch of this initial unit in France, to produce a bio-sourced molecule essential for green chemistry, is a major milestone for taking Resicare’s activities to an industrial scale. Created at Michelin in 2016, this start-up at the cutting edge of innovation will be able to speed up the development of its high-performance and non-toxic resin offers for manufacturers. This new demonstration of the Group’s innovative power, the fruit of years of joint research with our partners, also heralds the creation of a new European industry.”

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Scandinavian Enviro Systems (Enviro) and tyre manufacturer Michelin have entered into a collaboration for recycling valuable raw materials such as carbon black and oil from Michelin's used racing tyres.

The tyres in issue are used by racing cars in the Le Mans Hypercar class, which replaced the World Endurance Championship (WEC) as the endurance racing class in 2021. The tyres are made of unique compounds designed to deliver optimal performance. In 2020, Enviro and Michelin formed a strategic alliance, and Michelin has since become Enviro's biggest shareholder. In the past, Enviro supplied Michelin's racing tyres with recycled carbon black. Now, Enviro is taking the tyres back and pyrolysing them, turning them into new recycled carbon black. Michelin may then utilise the recycled carbon black to make new racing and other tyres. At its plant in Åsensbruk, Enviro has been successfully testing the recycling of Michelin racing tyres since early 2025. In 2026, the recycling of Michelin racing tyres is scheduled to be implemented progressively.

Fredrik Emilson, CEO, Enviro, said, "Racing tyres represent the pinnacle of tyre technology, and for Enviro to be involved in providing a circular solution for the racing tyres of the world's largest tyre manufacturer is a mark of quality for what our technology can achieve. We have developed our pyrolysis technology in close collaboration with Michelin, which has been crucial for creating a technology that can recycle raw materials of the right quality and with the right properties. That Enviro and its technology are now deemed capable of delivering a completely circular solution for Michelin is incredibly honourable and says a lot about how well we have succeeded."

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