Balkrishna Industries Limited (BKT Tires), already a dominant force in the Off-Highway Tyre (OHT) sector globally, has announced its strategic foray into India’s consumer tyre market. This significant expansion introduces the company’s On-Highway portfolio, marking a pivotal shift in its business trajectory. The initial product lineup is purpose-built for two-wheelers, encompassing both scooters and motorcycles, as well as Medium and Heavy Commercial Vehicles (M&HCV). This move underscores BKT’s long-term commitment to establishing a strong presence in India’s rapidly expanding consumer and replacement tyre segments. Accompanying the product launch is a new national brand campaign, ‘Elevate Your Drive’, fronted by brand ambassador Ranveer Singh, which heralds the beginning of the company’s journey as a consumer-facing brand.

To provide clarity for its evolving corporate structure, BKT has introduced a new brand architecture under its existing identity, ‘BKT – Growing Together’. This framework establishes two distinct verticals: BKT Tyres, which will encompass the company’s complete range from Off-Highway to the new On-Highway categories, and BKT Carbon, dedicated to its carbon black and industrial materials business. This dual-pillar approach reflects BKT’s transformation into a more integrated mobility enterprise.

The company’s entry into the consumer space is led by two new two-wheeler tyre lines, both manufactured in India. The BKT ZENOVA is engineered specifically for urban commuting, prioritising rider comfort, smooth handling and reliable grip. Complementing this is the BKT THYROS, designed for riders who encounter mixed terrain, offering enhanced control and confidence on both on-road and off-road surfaces. Developed with core consumer needs like comfort, safety and mileage in mind, the range has undergone rigorous validation. This includes design verification, durability trials and performance testing for braking and handling at the government’s NATRAX facility, ensuring they meet IATF 16949 standards and hold mandatory BIS certifications.

BKT’s expansion into the commercial on-road segment will follow with the introduction of its Medium & Heavy Commercial Vehicle Radial (MHCVR) tyres, slated for launch in the first quarter of FY2026-27. The initial offering will include the BKT m.Loadxpert and BKT Milexpert RG, tyres developed for demanding applications like cement transport and regional cargo logistics. Engineered for high stability and robust casing strength, each tyre undergoes over 138 in-process quality checks and more than 20 design verification tests in NABL-accredited labs. By meeting all BIS standards, the range emphasises reliability, long service life and retreadability, bringing industrial-grade validation to the commercial road sector.

The go-to-market strategy involves a phased rollout through BKT’s nationwide distributor and dealer network, beginning with key high-demand markets. Reinforcing its consumer-first approach, the company will support the new portfolio with an advanced digital platform designed for efficient service response and transparent complaint tracking. This initiative aims to set new standards in customer engagement and service responsiveness within the Indian mobility sector.

Underpinning this strategic expansion is a substantial investment commitment of INR 35 billion (approximately USD 400 million). These funds are earmarked for expanding manufacturing capacity, advancing research and development, supporting vertical integration through the BKT Carbon business and widening the distribution network. This investment is central to the company’s Vision 2030, which targets a consolidated revenue of approximately INR 230 billion by FY30. This future revenue mix is projected to comprise about 70 percent from its core Off-Highway tyre business, 20 percent from the newly entered On-Highway categories and 10 percent from third-party carbon black sales.

Arvind Poddar, Chairman & Managing Director, BKT, said, “Our entry into the on-highway segment is a natural extension of BKT’s purpose – to support India’s evolving mobility needs with products engineered for real world conditions. We are building on decades of manufacturing discipline to offer tyres that deliver safety, reliability and value. Guided by BKT – Growing Together, we aim to be a dependable partner for consumers, distributors and dealers.”

Rajiv Poddar, Joint Managing Director, BKT, said, “BKT’s foray into the on-highway tyre segment is a strategic milestone under our Vision 2030 – an India-led initiative to scale responsibly and expand our mobility footprint. Our approach balances ambition with discipline, where we aim to grow while protecting profitability and maintaining our engineering excellence. With a defined revenue roadmap of INR 23,000 crore (INR 230 billion) by 2030 – a 2.2x increase from FY25 levels, this measured growth, is built on clarity, capability and long-term commitment.”

Satish Sharma, Senior President and Director – Business Development and Strategy, BKT, said, “As we step into a new phase of growth, our focus remains unwavering on delivering durability, mileage, comfort and advanced performance across 2-Wheeler, Truck Bus Radial, Passenger and Light Truck categories, backed by deep customer insights and a commitment to product leadership. We are proud to pioneer industry first initiatives – whether it is pure distribution play ensuring wide reach with zero channel conflict, our ‘Journey Assistance Program’ for riders, or transformative programmes like ‘Save the Casing’ and market leading end user loyalty platforms. Our goal is clear – to achieve a five percent market share by FY30 through a disciplined, India-led strategy based on product leadership, distribution strength and consumer trust.”

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Nokian Tyres has announced the appointment of Ville Mansikkamäki as Senior Vice President for Heavy Tyres, effective by 1 October 2026. The executive, who holds an Executive MBA and a Bachelor of Science in Engineering in Logistics, will also join the company’s management team. Based in Nokia, Finland, Mansikkamäki will report directly to President and CEO Paolo Pompei.

Mansikkamäki joins the Finnish tyre manufacturer from Ponsse Plc, a global producer of cut-to-length forest machines, where he served as Vice President for Europe. His background includes senior business leadership roles at CNH, Valtra and AGCO, bringing extensive experience in heavy equipment and logistics.

He succeeds Tron Gulbrandsen, who has been managing Nokian Heavy Tyres on an interim basis. Gulbrandsen will continue his regular duties as Senior Vice President for Passenger Car Tyres in the Nordics.

Paolo Pompei, President and CEO, Nokian Tyres, said, “I am pleased to welcome Ville Mansikkamäki to Nokian Tyres. His deep expertise in machinery industry and strong international leadership background will significantly support the continued development of our heavy tyres business. I would like to thank Tron for his leadership and valuable contribution to Nokian Heavy Tyres.

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Kumho Tire USA has appointed Carolina Wagner as its new Vice President of Marketing, a move aimed at reinforcing the company’s brand strength and competitive edge across the passenger, light truck and commercial vehicle segments in United States.

Wagner will take charge of all marketing operations for Kumho Tire USA, including brand strategy, product marketing, digital outreach, demand generation and sales support. Working alongside executive leadership and the sales team, she will focus on aligning marketing efforts with the firm’s ambitious growth objectives in the American market.

With over 25 years of executive experience at global tyre companies such as Continental Tires the Americas and Goodyear, Wagner has led growth and brand initiatives across the tyre, mobility, SaaS and material handling sectors. Her career began in Rio de Janeiro, advancing through leadership roles in Brazil and Latin America before moving to United States. She holds a bachelor’s degree in business administration from Universidade Santa Úrsula and an MBA from IBMEC Rio de Janeiro.

Ed Cho, CEO, Kumho Tire USA, said, "Carolina's arrival marks a pivotal moment for Kumho Tire. Her deep expertise in the tyre industry, combined with her proven ability to build integrated marketing strategies that deliver measurable results, makes her the ideal leader to drive our next chapter. We are confident that she will be a key force in taking Kumho Tire's brand positioning to the next level."

Wagner said, "I am incredibly excited to join Kumho Tire and work alongside the executive leadership team to continue elevating the brand in the US. The company has tremendous growth potential with high-quality new products on the roadmap that deliver on its performance without compromise mantra. I'm excited to execute integrated, data-driven strategies to increase brand awareness and ultimately fuel growth."

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Mahatma Gandhi University’s School of Polymer Science and Technology has announced the opening of admissions for its Executive M.Tech programme in Polymer Engineering and Nanotechnology for the 2026–27 academic year, targeting working professionals and industry-sponsored candidates seeking advanced technical specialisation.

The programme will be conducted at the Convergence Academia Complex, located on the second floor of the university campus at Priyadarshini Hills, P.O. Kottayam, Kerala. The university, which is graded as a Category 1 autonomous institution by the University Grants Commission (UGC), is positioning the course as an industry-aligned offering designed to bridge academic research and industrial application.

Admissions are currently open, with the last date for submitting applications set as 30 April  2026.

Designed For Industry Professionals

The Executive M.Tech programme is tailored specifically for working professionals, reflecting the growing demand for flexible, advanced education pathways within technical industries. Sponsored candidates from organisations, as well as direct applicants with relevant professional experience, are eligible to apply.

Candidates must hold either an M.Sc. or B.Tech degree in relevant science or engineering disciplines. While preference will be given to employed candidates, others may also be considered subject to seat availability.

The programme offers a total of 24 seats, including 20 allocated for Indian candidates and four reserved for international applicants, signalling the university’s intent to attract a diverse cohort.

Interdisciplinary Focus

The curriculum emphasises an interdisciplinary approach, combining Polymer Engineering, Nanotechnology and Materials Science. This structure reflects broader shifts within manufacturing and materials industries, where cross-domain expertise is increasingly critical.

Courses will be delivered by a mix of academic faculty and industry practitioners, ensuring exposure to both theoretical frameworks and real-world applications. The university highlights that this dual approach is aimed at equipping professionals with practical insights alongside advanced technical knowledge.

Programme Highlights

Among the key features of the course are its focus on industry relevance and its alignment with evolving technological demands. The programme is structured to support professionals in enhancing their capabilities without stepping away from their careers.

The university notes that the course is particularly suited to those looking to deepen expertise in polymer science and nanotechnology while remaining engaged in industrial roles.

Application Process

Applications for the programme must be submitted online via the official application form:
https://forms.gle/yfTeeevAVLzmuK8P9

Prospective candidates can access additional information through the School of Polymer Science and Technology’s website at spst.mgu.ac.in.

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TVS Srichakra Limited has assumed contractual rights and obligations from its US subsidiary under an agreement with Bristol Motor Speedway LLC.

The Madurai-based company said in a regulatory filing that it executed an assignment and assumption agreement on April 10, 2026 with Super Grip Corporation and Bristol Motor Speedway. Under the arrangement, TVS Srichakra takes over all rights, duties and obligations previously held by Super Grip Corporation under a suite licence agreement dated February 16, 2024 and a sponsorship agreement dated April 5, 2024.

The company will pay USD 1,033,250 in instalments over the remaining term of the agreements. No consideration is payable to Super Grip Corporation for the transfer.

The original terms of the licence and sponsorship agreements remain unchanged, and the arrangements are set to run until December 31, 2028.

TVS Srichakra said the move was intended to enhance the visibility and reach of its brands in global markets.

Super Grip Corporation is a wholly owned subsidiary of the company, while Bristol Motor Speedway is an unrelated third party. The assignment between TVS Srichakra and Super Grip Corporation qualifies as a related party transaction and has been conducted on an arm’s length basis.

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