Prism Worldwide, a pioneer in converting discarded tyres and plastic waste into high-value circular polymers, has introduced three revolutionary advancements that promise to reshape the sustainable materials landscape. The company's breakthroughs in eliminating rubber odours, creating tyre-derived thermoplastic vulcanizates (TPV) and enabling high-content EPDM recycling address longstanding obstacles that have hindered widespread adoption of recycled materials across industries.

The company's cost-efficient, American-made production methods offer significant savings compared to virgin materials – a critical advantage amid fluctuating tariffs and increasing demand for domestic supply chains. This economic benefit allows manufacturers to embrace sustainable solutions without compromising profitability, removing a major barrier to eco-friendly material adoption.

Prism's innovations enable manufacturers to seamlessly integrate up to 50 percent recycled tyre content into existing production processes like injection moulding and extrusion – a dramatic improvement over previous limitations. This technological leap expands applications beyond traditional compression moulding, allowing for odour-free recycled materials in premium products like automotive interiors and fitness equipment.

The company's odour-elimination technology, rigorously tested to meet automotive industry standards, solves one of recycling's most persistent challenges. Equally groundbreaking is Prism's development of sustainable TPV derived entirely from end-of-life tyres – an industry first that creates new possibilities for high-value applications. Equally significant is their breakthrough in EPDM recycling, overcoming the material's inherent resistance to reuse through an innovative devulcanisation process that maintains critical performance characteristics.

These collective advancements represent more than incremental improvements – they fundamentally redefine what's possible with recycled materials. By tackling odour, performance and cost challenges simultaneously, Prism is transforming sustainability from a compliance obligation into a competitive advantage.

Bob Abramowitz, CEO, Prism Worldwide, said, “This is a turning point for end-of-life tyre recycling and sustainable polymer development. These are not incremental improvements. We’ve tackled odour, cost and performance, three of the biggest barriers to more widespread adoption of recycled materials, and overcome them all with commercially viable solutions. Our team’s diligence in developing solutions that solve these challenges allows us to deliver cost-effective, high-performance materials without requiring customers to pay a green premium. Companies pay lip service to sustainability values, but they change their tune when it costs more. We are creating additional profit opportunities while helping them to meet corporate sustainability objectives.”

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In a significant expansion of their existing recycling partnership, Alcoa Australia and Tyrecycle have commenced a new programme to repurpose used conveyor belts from Alcoa’s mining operations. The first reel of used belt was successfully delivered to Tyrecycle’s East Rockingham processing plant, marking a pivotal step in addressing a major waste stream. This initiative builds upon the companies' established contract for recycling off-the-road tyres and forms a core component of Alcoa’s broader corporate strategy to minimise, recycle and reuse waste generated by its Western Australian activities.

The ambitious programme will see approximately 32 kilometres of used conveyor belt transported to the facility over several months. In its initial phase, the collaboration aims to recycle 80 reels of belting. Tyrecycle will process an estimated 100 tonnes of this material weekly, transforming it into rubber crumb. This output will supplement the more than 300 tonnes of Alcoa’s used tyres the company already recycles annually. The primary focus of the recycling process is to reclaim the steel wire embedded within the belts and to convert the rubber into a versatile crumb product.

This crumb is destined for a wide array of practical applications, serving as a valuable additive in road construction bitumen, and as a raw material for creating surfaces for sports fields and playgrounds, adhesives and various moulded rubber goods. Tyrecycle emphasises a circular economy vision, aiming not just for repurposing but for eventually integrating recycled material back into the manufacturing of new conveyor belts. Since its inauguration, the East Rockingham facility has been instrumental in providing Western Australian mining operators with solutions to decarbonise their supply chains. This partnership with Alcoa simultaneously supports regional employment and advances shared environmental goals by diverting substantial rubber waste from landfill and giving it a productive new life.

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KRAIBURG TPE has introduced a new series of thermoplastic elastomers engineered specifically for e-bike handles. This THERMOLAST R RC/UV/AP series is designed to merge sustainability with high performance and improved ergonomics. A central feature of this material is its composition, which incorporates between 15 percent and 40 percent recycled content, directly addressing the industry's push towards more eco-conscious manufacturing.

The compound provides a soft-touch grip for enhanced rider comfort and control, alongside resistance to chemicals and ultraviolet light. Its lightweight nature contributes significantly to the overall reduction of e-bike weight, with some modern models now being up to 50 percent lighter than traditional designs. From a production standpoint, the material is formulated for multi-component injection moulding and bonds reliably to polypropylene, facilitating complex and innovative handlebar designs. Manufacturers can also select from a wide hardness range to customise the grip feel without sacrificing the material’s inherent durability or safety.

The performance of this TPE series is validated by extensive testing, including a two-year outdoor exposure that confirmed its resilience against harsh weather. It also maintains stability in temperatures up to 90°C, ensuring reliable long-term use. This product launch is part of KRAIBURG TPE's broader sustainability commitment, which includes developing bio-based TPEs, holding certifications for recycled content and providing Product Carbon Footprint data. The company's efforts have been recognised with an EcoVadis Gold Medal, and it has reaffirmed its commitment to Science Based Targets initiative (SBTi). This new material series positions KRAIBURG TPE as a pivotal partner in creating greener and more functional e-bike designs for a rapidly growing market.

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Bekaert's Ultra & Mega Tensile steel cord solutions have received the prestigious 2025 China Green Point Award for their significant role in advancing the tyre industry's shift towards low-carbon manufacturing.

This innovative reinforcement technology utilises high-strength steel, which allows for the production of lighter and more durable tyres while using less raw material. A key environmental benefit is the substantial reduction in rolling resistance, which directly improves vehicle fuel efficiency and leads to lower CO₂ emissions. Furthermore, the technology supports circular economy principles by incorporating steel with a high recycled content.

With over seven decades of expertise, Bekaert empowers leading global tyre manufacturers to create high-performance, sustainable tyres, thereby accelerating the transition to greener mobility on a large scale.

The company shared the achievement in a social media post: “A big thank you to our teams for their leadership in driving this achievement, and to our partners across the industry for making sustainable mobility a reality. This award is more than recognition: it’s proof of how materials innovation, powered by people, can accelerate change from the ground up – literally.”

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Ecolomondo Corporation, a Canadian developer of sustainable technology for recycling scrap tyres, is reporting significant commercial progress at its Hawkesbury TDP facility. The company is experiencing a substantial rise in demand for its recycled products, leading to strong sales growth.

A key development involves a major customer who, since mid-July 2025, has purchased 12 truckloads of recovered carbon black (rCB), representing approximately 276 metric tonnes. This client has signalled its intention to increase order volumes further as it transitions its business from another supplier. In another positive step, a second US-based customer has formally approved Ecolomondo's recovered carbon black for use in its manufacturing supply chain and is anticipated to commence bulk orders imminently. Additionally, the company has successfully shipped its 26th tanker of tyre-derived oil, amounting to 520 metric tonnes with an estimated value of USD 416,000.

This upward trend is reflected in the financial results. For the period from 1 January to 31 August 2025, revenues reached USD 640,986, a 91 percent increase compared to the USD 336,078 recorded during the same timeframe in 2024. This growth is largely attributed to the rising sales of recovered carbon black. To support the escalating production needs, Ecolomondo plans to hire and train additional personnel for the Hawkesbury facility. The company notes that, as expected during this operational ramp-up phase, the facility is not yet generating gross margins and continues to operate at a loss.

Jean-François Labbé, Interim CEO, Ecolomondo Corporation, said, “These milestones demonstrate the reliability of our production and the repeated nature of revenues we are building.”

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