Apollo Tyres has announced that as a responsible and progressive tyre manufacturer, it has made further commitments in the Environment, Social and Governance (ESG) space. The company has undertaken the following commitments towards sustainability –

• Commitment to be carbon neutral by 2050. This would entail improving Scope 1 and Scope 2 emission intensity by 25 percent by 2026, against baseline year of 2020, and an increase in renewable power in total power share to 25 percent by 2026.
• Improving water withdrawal intensity by 25 percent by 2026 against baseline year of 2019.
• Commitment to improve its Diversity and Inclusion (D&I) to 12 percent globally by 2026.
• Increasing usage of sustainable raw material to 40 percent by 2030.

Speaking about the defined targets, Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd, said, “With an aspiration to be carbon neutral by 2050, we are working towards creating climate-resilient operations. Dedicated teams and investments are being made in energy-saving initiatives and towards renewable energy to be prepared for the future and to contribute towards a decarbonised tomorrow.”

Apollo Tyres claims that it has systems in place to monitor and analyse its GHG emissions, which are independently verified by a third party and reported annually in its sustainability disclosures. The company has undergone climate risk assessment as per the taskforce on Climate Related Financial Disclosure (TCFD) framework. Based on the identified areas, mitigation strategies have been formulated and an action plan drawn to put them into action, states Apollo Tyres.

With the Andhra Pradesh facility in India already running completely on biomass, the company has accelerated its journey towards renewable energy usage across operations and to move away from fossil fuels. According to Apollo Tyres, the Chennai plant has guaranteed a supply of 40 million units through its investment in solar power. Similarly, the Vadodara facility has captive capacities for solar and wind energy. Given the energy crisis in Europe, the operations are continuously improving upon its energy efficiency, claims the tyre manufacturing company. At an overall organisation level, nearly 10 percent of power requirement in FY22 was met by renewable sources. The company states that it is committed to increase this to 25 percent by 2026.

Apollo Tyres, in line with international tyre manufacturers, has taken an ambitious goal of achieving 40 percent sustainable material in its tyre compounds by 2030. As per the company, the split up of sustainable materials will be 30 percent biomaterial and 10 percent recycled material. The company is investing in R&D and manufacturing to achieve the above target by conducting a life-cycle assessment (LCA) for its products.

According to Apollo Tyres, the tyre manufacturing company gives paramount importance to the judicious use of water. Several steps have been taken within the organisation to ensure the reuse and recycling of water, in addition to increasing the awareness regarding the same in the communities around. As per Apollo Tyres, the tyre company monitors the specific water withdrawn per tonne of product and has a roadmap to reduce it over a period. This water footprint is independently assured by a third party and reported in sustainability disclosures.

The company claims that it understands the importance of harnessing the power of D&I amongst its workforce. It further states that it has been bringing in changes in policies and practices, undertaking targeted recruiting and building global cross-cultural teams.

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.