European startup competition LOOP THE TYRE 2026 is now actively seeking innovations to fundamentally reshape the tyre industry’s future. The initiative from the Alliance for the Future of Tyres (AZuR) challenges entrepreneurs, researchers and students to develop circular economy solutions that ensure end-of-life tyres become a source for new materials rather than waste. The application window is open until 15 May 2026.

The programme specifically targets concepts that maintain the value of critical raw materials like rubber, steel and carbon black in continuous loops. Desired innovations span a broad spectrum, from advanced retreading, repair technologies and sustainable material alternatives to novel recycling processes and digital systems for tyre lifecycle management. The goal is to support ideas that demonstrably reduce emissions, minimise resource consumption and keep products in use longer.

Winning entrants stand to gain significant momentum for their projects. Three selected concepts will each be awarded EUR 6,000 in prize funding. Beyond financial support, winners receive two years of complimentary partnership within AZuR, offering direct access to its network of over 80 industry and scientific partners. This is coupled with prominent presentation opportunities at THE TIRE COLOGNE 2026 trade fair, dedicated media coverage and inclusion in expert forums – a comprehensive package designed to transform prototypes into market-ready solutions.

Eligibility extends to early-stage startups, academic teams and individual innovators from fields such as environmental technology, engineering, IT and design. Applicants must submit a detailed project description or pitch deck by the deadline for evaluation by a jury of industry and research experts. As an example of the potential impact, AZuR cites the success of past participant BEAR Machines, which developed a tyre regrooving system that extends product life and cuts CO₂ emissions with support from the alliance’s network.

Ultimately, LOOP THE TYRE 2026 is conceived as a catalyst for systemic change. By bridging the gap between groundbreaking ideas and established industry players, AZuR aims to accelerate the transition from a linear disposal model to a closed-loop ecosystem where every tyre contributes to a sustainable cycle of reuse and recovery.

Comments (0)

ADD COMMENT

Link Copied!

King Willem-Alexander inaugurated what Circtec calls Europe’s largest and most advanced chemical recycling facility for end-of-life tyres, marking the start of operations at the company’s Delfzijl plant in the Netherlands’ northern chemical cluster.

The facility, whose investment was announced in May 2024, has completed construction and commissioning of its first phase and is now processing 50,000 tonnes of waste tyres a year. During the ceremony, the King symbolically began operations by feeding tyre material into Circtec’s proprietary CIFR pyrolysis reactor. The event was attended by the Netherlands’ Deputy Prime Minister and Minister of Climate and Green Growth, along with the British Ambassador to the Netherlands.

Circtec’s technology converts discarded tyres into a slate of products including a marine fuel marketed as HUPA, circular naphtha for use in plastics and chemicals and recovered carbon black for reuse in tyres, rubber and plastics. The plant can also supply tyre pyrolysis oil to petrochemical and refining customers as a lower-carbon feedstock.

The Delfzijl project follows more than 15 years of technology and product development by the company. At current capacity, the plant is expected to process roughly 6 percent of Europe’s annual waste tyre stream. More than half of Europe’s end-of-life tyres are still burned in cement kilns or exported to Asia for disposal, according to Circtec.

An ISO-standard life cycle assessment commissioned by the company indicates the plant could cut greenhouse gas emissions equivalent to about 3 percent of the Dutch chemical industry’s national emissions once the site reaches full scale.

Circtec plans to begin construction of a second phase later this year, expanding capacity in modules to a total of 200,000 tonnes of tyres a year.

The company has secured long-term offtake agreements for its entire output. Birla Carbon will take the recovered carbon black for its Continua de-carbonisation product line, while British Petroleum has contracted volumes of the marine fuel, circular naphtha and tyre pyrolysis oil.

The project is backed by Novo Holdings and A.P. Moller Holding, which closed a Euro 150 million funding round for Circtec in 2024. The company is planning additional plants globally, both as owner-operator projects and through joint-venture licensing.

During the visit, the King toured the facility and met employees as well as representatives from British Petroleum, Birla Carbon and Dutch tyre recycling body RecyBEM. Discussions also involved local and regional authorities on the plant’s economic and environmental role in the Groningen region.

Commenting on the occassion, Circtec Chief Executive Officer Allen Timpany said, “Circtec now moves forward to operate the first phase of this plant and to expand it to its full designed and permitted size. Let us work together to scale this success further. So that this plant may inspire others, here in the Netherlands and far beyond, to rethink waste, reimagine value, and to keep moving forward, tenaciously, innovatively, and with strategic vision toward a sustainable and resilient industrial future”.

Speaking during the inaugural ceremony, Netherlands Deputy Minister and Minister of Climate and Green Growth Sophie Hermans said, "What we see here at Circtec is Green Growth at its best. Every year, 180,000 tonnes of used car tyres will be given a second life as a high-quality raw material. That is circular economy on an industrial scale. This factory shows that we can and want to become more sustainable in the Netherlands and dare to build new, future-proof industry. Good for our climate, good for our economy and good for the earning capacity of the Netherlands."

Comments (0)

ADD COMMENT

Link Copied!

TyresNmore, RPG Group’s auto-tech commerce platform, has officially entered the offline retail space with the inauguration of its inaugural physical experience centre in Bengaluru’s Kasavanahalli area. This strategic move extends the brand's commitment to convenience, transparency and trust into a tangible, customer-focused environment. The centre is designed to meet the needs of drivers seeking personalised, efficient and comfortable service, providing a modern retail setting for planned vehicle maintenance.

Customers at the new facility can explore a comprehensive selection of products from leading brands. This includes tyres from major manufacturers such as CEAT, Apollo and Goodyear, batteries from Amaron and Exide, alongside premium alloy wheels from brands like Neo. This curated assortment ensures that every vehicle owner can find the right fit for their specific requirements.

Beyond product sales, the centre delivers advanced automotive services performed by expert technicians. Utilising high-accuracy, state-of-the-art equipment, the outlet offers precision wheel alignment, road force balancing and nitrogen tyre inflation. These technical services aim to enhance driving safety, comfort and overall vehicle longevity, contributing to a superior ownership experience.

Fundamentally, the establishment of this experience centre underscores TyresNmore’s dedication to building a robust, omnichannel service ecosystem. By integrating expert consultation, professional care and precision automotive solutions under one roof, the brand reinforces its promise of reliability and excellence, ensuring customers receive seamless and trustworthy support for all their automotive needs.

Rakesh Tatikonda, CEO, TyresNmore, said, “Our mission has always been to transform automotive aftercare in India by offering seamless, tech-driven, end-to-end mobility solutions delivered with trust, transparency and convenience. Having established ourselves as a leader in doorstep fitments via our online platform, moving into physical retail is a natural evolution to enhance customer experience. This channel diversification allows us to offer premium services and accessories that require a specialised touchpoint for car & bike enthusiasts. Bengaluru has always been a key market for us, and this experience centre allows us to bring our 'customer-first' philosophy into a physical space, delivering precision and transparency at every step.”

Comments (0)

ADD COMMENT

Link Copied!

The Association of Natural Rubber Producing Countries (ANRPC) recently hosted a high-level delegation from the Rubber Development Division of the Ministry of Plantation and Commodities Malaysia at the ANRPC Secretariat. Led by Peter Dennis of Malaysia’s Rubber Development Division, the group met with ANRPC Secretary-General Dr Suttipong Angthong and his team.

The discussions centred on essential industry issues, particularly the vital importance of achieving stable rubber prices for the benefit of producers and the broader market. Conversations further delved into analysing recent market trends and their consequences for global production and trade dynamics.

This engagement highlighted the ongoing necessity for cooperative action to address sectoral challenges, advance sustainability and ensure resilient growth in the face of variable economic conditions.

Comments (0)

ADD COMMENT

Link Copied!

Bridgestone Americas has unveiled its latest flagship winter tyre, the Blizzak IcePeak, which will launch nationwide in May 2026. This new tyre is distinguished as the first from Bridgestone to achieve both the rigorous 3-Peak Mountain Snowflake and Ice Grip certifications, marking a significant advancement in winter performance. Designed to cater to a broad range of vehicles – including sedans, minivans, CUVs, SUVs and trucks – the IcePeak will replace the Blizzak WS90 and DM-V2 models. It will be available in 107 sizes, ultimately covering approximately 97 percent of the US light-duty vehicle market, with the majority of sizes ready at launch.

The tyre’s development centres on delivering superior winter traction alongside improved durability and efficiency, leveraging the company’s ENLITEN technology. This integration aims to lower rolling resistance for better fuel economy and extend tyre wear life, offering long-term cost savings for drivers. Internal testing indicates the IcePeak surpasses the wear life of its predecessors while maintaining effective traction. Its compatibility extends to conventional, hybrid and electric vehicles, emphasising its modern engineering.

Key to its performance is a suite of specialised technologies. Bridgestone’s patented MultiCell compound is engineered to enhance stopping power on ice, a claim validated by the official Ice Grip certification. This certification requires performance on ice to exceed a standard reference tyre by at least 18 percent in braking tests. For snow traction, the tyre employs optimised tread blocks and full-depth 3D sipes to create additional biting edges, helping vehicles gain grip and reduce spin.

Building upon the Blizzak lineage, which spans nearly four decades of innovation, the IcePeak introduces refined design elements. Its optimised compound is formulated for added durability across multiple winter seasons without sacrificing grip. A newly unified global tread pattern incorporates several critical features: strategically placed sipes are angled to maximise the gripping edge, protrusions on tread blocks prevent water intrusion on ice and micro-grooves help clear the thin water film that forms on icy surfaces. Together, these features aim to provide drivers with reliable control in wet, snowy and icy conditions, advancing the brand’s reputation for winter safety and performance.

Ian McKenney, Senior Product Manager, Bridgestone Americas, said, “Our Blizzak tyre lineup moves from strength to strength, continually raising the standard for impressive winter weather control. With the application of ENLITEN technology, we are able to expand the tyres’ performance envelope in all directions while also delivering greater durability and reduced rolling resistance, while promoting a focus on enhanced sustainability.”

Comments (0)

ADD COMMENT

Link Copied!