Mumbai-based manufacturer outlines five-year plan with new market entries and USD 400m investment programme

Balkrishna Industries Ltd (BKT), one of India’s leading tyre manufacturers, has unveiled an ambitious strategic roadmap targeting revenues of USD 2.6 billion by 2030, representing a significant expansion from its current operations focused primarily on off-highway tyres.

The Mumbai-headquartered company presented its five-year plan to the board of directors, outlining total investments of USD 400 million to be funded predominantly through internal resources. The strategy centres on three core pillars: reinforcing its leadership position in off-highway segments, expanding carbon black operations, and entering new tyre categories specifically for the Indian domestic market.

BKT reported record revenues of INR 106.15 billion for fiscal year 2024-25, marking a robust 13 percent increase over the previous year despite challenging global macroeconomic conditions. This performance has provided the foundation for the company’s ambitious expansion plans.

The most significant strategic shift involves BKT’s entry into passenger car radial (PCR) and truck & bus radial (TBR) tyre segments, departing from its traditional focus on agricultural and industrial applications. Both new product lines will target exclusively the Indian market, with TBR pilot launches scheduled for Q4 of FY25-26, followed by PCR pilots in Q3 of FY26-27. The company expects these new verticals to contribute approximately 20 percent of overall sales by 2030.

“With this development plan, we are setting a clear and ambitious vision for BKT’s future—built on solid foundations, modularity, and organic growth. We are entering new product categories with the same focus and consistency that have driven us in the Off-Highway space, backed by the trust we’ve earned worldwide,” said Rajiv Poddar, Joint Managing Director of BKT.

In its established off-highway tyre (OHT) segment, BKT will continue consolidating its global agricultural leadership while strengthening positions in rubber tracks, mining, industrial, and construction applications. Following the successful commercialisation of rubber tracks, the board has approved expanding the dedicated production facility, which is expected to become operational in the second half of 2026.

The company plans to leverage its proprietary All-Steel Radial technology for mining applications, developing tyres up to 57 inches to complement its existing bias range. Geographically, growth efforts will concentrate on the Americas, India, and selected international markets whilst maintaining a steady European presence.

BKT’s carbon black division represents another growth engine. Over the past three years, it has established itself as a strategic partner for major tyre manufacturers domestically and internationally. The company focuses on speciality carbon black segments targeting high-performance non-tyre applications, including speciality and advanced carbon black grades.

Production capacity will expand from 200,000 to 360,000 metric tonnes annually to support this trajectory, incorporating advanced carbon black development. The project is scheduled for completion by early 2026, positioning BKT to capitalise on growing demand in both tyre and non-tyre applications.

The strategic plan emphasises an integrated industrial structure leveraging shared infrastructure, existing synergies between production hubs, and consolidated brand investments. This approach aims to enable scaling without compromising profitability—a critical consideration as BKT diversifies beyond its traditional market segments.

Despite the expansion into new categories, BKT remains committed to its core off-highway vision, targeting a 10% global market share in off-highway tyres by 2030. This goal underpins the company’s strategy of consolidating positions in high-value segments whilst expanding its presence across strategic international markets.

The announcement comes as India’s tyre industry benefits from strong domestic economic growth, providing favourable conditions for BKT’s market expansion. The company’s existing portfolio spans over 3,600 products sold across 163 countries worldwide, primarily serving agricultural, industrial, earthmoving, mining, ATV, and gardening sectors.

Comments (0)

ADD COMMENT

Link Copied!

The Yokohama Rubber Co., Ltd. has been named a ‘Supplier Engagement Leader’, the top ranking in the 2025 Supplier Engagement Assessment by CDP, a global environmental nonprofit focused on a sustainable economy. This marks the second consecutive year the company has received the highest rating.

The CDP assessment examines how businesses effectively collaborate with suppliers on climate change issues, based on five criteria from its climate questionnaire: governance and strategy, emissions targets, Scope 3 emissions, risk management and supplier cooperation. Yokohama Rubber aims to achieve net zero CO₂ emissions from its own operations by 2050 and has disclosed Scope 3 emissions since 2013.

To address supply chain climate impact, the company created the Yokohama Green Procurement Guidelines with suppliers to promote eco-friendly raw materials. It also holds annual CSR briefings for suppliers on carbon neutrality. Under its ‘Caring for the Future’ sustainability slogan, Yokohama Rubber continues to generate shared value by tackling social issues through business activities.

Comments (0)

ADD COMMENT

Link Copied!

HF Group’s Freudenburg site in Germany has once again been awarded the EcoVadis Gold Medal, a distinction granted only to the top five percent of companies assessed by EcoVadis in the 12 months prior to the medal issue date.

The recognition reflects the quality of the company’s sustainability management system and demonstrates a firm commitment to promoting transparency throughout the value chain, acknowledging its continued dedication to responsible business practices and continuous improvement.

Simultaneously, the group is now preparing for a group-wide EcoVadis assessment, aiming to achieve its first consolidated group result by the close of 2026. This initiative represents another important milestone in strengthening HF Group’s sustainability journey on a global level, reinforcing its long-term environmental and social governance objectives across all operations.

Comments (0)

ADD COMMENT

Link Copied!

BKT Tyres, the tyre mobility brand of Balkrishna Industries Ltd. (BKT), has introduced a 24x7 journey assistance programme called BKT YOU FORWARD for two-wheeler riders. The initiative marks the company’s shift from a pure tyre manufacturer to a comprehensive mobility partner, offering support that extends well beyond the point of sale and aligns with its Elevate Your Drive philosophy.

Available across India, the programme provides round-the-clock assistance through a dedicated helpline for unexpected incidents like punctures, breakdowns or accidents. Services include towing, repairs, ambulance access, cab arrangements and legal aid, all aimed at reducing rider anxiety and ensuring uninterrupted mobility.

A digital-first campaign film starring veteran actor Rakesh Bedi brings the initiative to life through everyday riding scenarios, showing how reliable support turns stressful roadside moments into reassuring experiences.

BKT YOU FORWARD offers three structured plans with two-year validity: the Basic Plan at INR 99, the Signature Plan at INR 149 and the Elite Plan at INR 199. Partner agencies Crossroads and Bi WW support the programme, which relies on a robust service infrastructure, real-time monitoring and defined processes to maintain consistent customer experiences and long-term engagement.

Mahesh Koppad, Chief Marketing Officer, BKT Tyres, said, “Indian riders face diverse challenges every day, and access to timely, reliable support can redefine their journey experience. At BKT Tyres, our philosophy of Elevate Your Drive is not limited to selling tyres; it’s a long-term commitment to rider confidence and mobility. BKT YOU FORWARD, as the name suggests, is designed with consumer-first principle and embodies this promise by offering a structured, 24x7 assistance programme that covers nearly every scenario a rider may encounter. This initiative is not just about solving problems, it’s about building trust, continuity and assurance into every journey. By combining strong service infrastructure, real-time monitoring and defined escalation processes, we are setting a new benchmark in customer engagement. Our vision is to ensure that riders don’t just move forward but move forward with confidence.”

Comments (0)

ADD COMMENT

Link Copied!

Xingda, a prominent producer of rubber reinforcement materials, has joined forces with tyre manufacturer Pirelli and low-carbon steel specialist Nanjing Iron & Steel (NISCO) to obtain ISCC PLUS certification across the entire scrap steel recycling chain. The jointly awarded certification spans every stage from raw material sourcing and steel cord production to finished tyre manufacturing.

The pilot project, championed by Pirelli and taken up by both Xingda and NISCO, seeks to add recycled steel to the ISCC PLUS approved materials list. This achievement represents continued progress in certifying the complete tyre supply chain under the ISCC PLUS framework for recycled steel usage.

Through this certification, a fully traceable circular model has been validated. Scrap steel carrying ISCC PLUS certification is turned into high-grade wire rod at NISCO, then converted into steel cord by Xingda and finally incorporated into tyres produced by Pirelli. The three value chain leaders are demonstrating collective action under a single certification system to speed up the circular economy transition. The partnership has helped define technical standards and sustainability protocols, enabling transparent communication about raw material origins.

Xingda has confirmed that recycled steel can be used in steel cord and bead wire applications at proportions between 40 and 100 percent. The company has established targets of reaching 40 percent recycled content by 2030 and full 100 percent by 2050. Meanwhile, Pirelli, as an early adopter of ISCC PLUS certified recycled steel in tyre production, aims to launch a tyre composed of over 80 percent bio based and recycled materials by 2030 while achieving 40 percent in total raw material use. NISCO supplies green special steel to the automotive sector using advanced electric arc furnace technology, with plans to peak carbon emissions by 2030 and reach carbon neutrality by 2050.

The ISCC PLUS certification awarded to this three-party collaboration ensures that the recycled steel meets strict sustainability and traceability standards. As a globally recognised system for tracking recycled and renewable materials across complex supply chains, ISCC PLUS now supports a replicable model for the worldwide tyre industry, allowing the full journey from scrap steel to finished tyres to be verified in response to rising market demand for transparent, circular supply chains.

Comments (0)

ADD COMMENT

Link Copied!