
With over 80 new original equipment (OE) fitments, Bridgestone EMIA’s Original Equipment (OE) business achieved new successes in 2020.
Bridgestone attributes the growth in its OE fitment business to its strengths in innovation, agility and expertise.
In 2020, Bridgestone EMIA’s OE business has provided over 80 new original equipment fitments to 13 car manufacturers, including Mercedes, BMW and Audi, across more than 30 different vehicle models in 2020.
Shaping a sustainable future of mobility has been a focus for both Bridgestone EMIA and its OE business in 2020. With Bridgestone’s proprietary Virtual Tyre Modelling technology reducing the number of physical prototype tyres and overall volume of raw materials used in testing, the revolutionary lightweight ENLITEN Technology arriving on the roads for the first time on Volkswagen’s all-electric ID.3, and around 30 per cent of Bridgestone EMIA’s OE fitments throughout the year exclusively designed for electric vehicles, 2020 has seen Bridgestone pioneering sustainable innovation in both production and product.
Over 60 per cent of Bridgestone EMIA’s new OE launches in 2020 were within the HRD+ (18” and above) segment, reflecting the growing consumer demand for larger tyre sizes.
Showing a combination of the rapid recent rise in electric vehicle performance and adoption and Bridgestone’s commitment to providing sustainable mobility and advanced solutions, around 30 per cent of all new OE fitments developed by Bridgestone EMIA in 2020 were created specifically for EVs. From its ologic Technology - created specifically for BMW’s all-electric i3 – to the pioneering ENLITEN Technology, Bridgestone has always supported the development of EVs through ground-breaking tyre technologies.
Commenting on Bridgestone EMIA’s OE achievements in 2020 was Steven De Bock, VP Consumer Replacement and OE at Bridgestone EMIA: “2020 was about looking at all of our projects – from start to finish – through a sustainability lens first and foremost. By making conscious efforts to use fewer raw materials, develop and apply our virtual tyre development technology wherever possible, and install the sustainable tyre technologies we’re working on, like ENLITEN Technology, on more and more tyres, we’ve made great progress on this journey over the past 12 months.
“We’re pushing the boundaries of what is possible in engineering to deliver new cutting-edge products that are developed in more sustainable ways to offer an increasingly sustainable performance. It’s fantastic that we’ve been able to work in partnership with the world’s leading car manufacturers to meet our collective environmental goals and shape a more sustainable future of mobility.”
- GlobalData
- US Tariffs
- Automotive Industry
- Retaliatory Tariff
- Donald Trump
GlobalData Predicts Ripples Across Global Automotive Industry Because Of US Tariffs
- by TT News
- April 22, 2025

Leading data and analytics company GlobalData has predicted substantial ripples across the global automotive industry owing to US Government’s announcement of 25 percent tariff on all foreign automobiles and automotive parts entering the country. Though President Donald Trump has since announced a 90-day suspension on the new tariff implementation to allow trade negotiations with partner trading countries, the report says that the situation still poses a significant challenge for the global automotive industry.
According to Madhuchhanda Palit, Automotive Analyst at GlobalData: “The economic repercussions of these tariffs are particularly pronounced for Japan, where the automotive industry is a vital economic pillar. According to the Japan Automobile Manufacturers Association (JAMA), over 30 percent of Japanese car exports were directed to the US in 2023, solidifying its status as the largest single-country export market. Projections from Japan’s Ministry of Finance indicate that automotive sales accounted for approximately 30 percent of Japan's total exports to the US, valued at around JPY 6 trillion (USD 40 billion) in 2024. The looming tariffs threaten to disrupt this critical trade, compelling the Japanese government to act swiftly to negotiate favourable terms with US officials.”
South Korea too has implemented emergency steps to offset the expected financial impact of US tariffs. With plans to increase policy financing support to local manufacturers to KRW 15 trillion (roughly USD 10.09 billion) by 2025, the South Korean trade ministry has unveiled a multibillion-dollar support package that includes tax breaks, subsidies and increased financial backing for regional automakers. India is positioned to be impacted by the new tariff laws as a major supplier of automobile components to the United States. The 90-day negotiating pause is an important window of time for APAC nations to adjust to the changing nature of trade, notes the report.
The report adds that German manufacturers are expected to suffer the most as a result of the US tariffs on exports from the EU automobile sector. Prominent companies like Mercedes, Audi, BMW and Volkswagen now have to make difficult choices about whether to stop shipments or pay the additional expenses associated with tariffs. As a result of US tariffs on EU steel and aluminium, the EU has responded by levying a 25 percent duty on a variety of US commodities worth about EUR 22 billion. However, the EU has also halted its retaliatory tariffs until the conclusion of ongoing trade talks, in response to the US president's declaration of a 90-day postponement of tariff rises.
The report notes that this tit-for-tat strategy highlights the brittleness of global trade relationships and that a protracted trade war may lead to a negative cycle of tariffs that would hurt both economies. As a result, a solution must be found to promote a more stable environment in the automotive industry. “The US president's decision to suspend tariff increases for 90 days while negotiations unfold presents a critical opportunity for all stakeholders involved. Larger manufacturers may adapt through strategic pricing and production shifts, but smaller suppliers may face a more precarious future amid these changes. As the automotive sector increasingly focuses on domestic production to mitigate tariff impacts, the evolving landscape presents both immediate challenges and potential long-term opportunities for growth and investment,” concluded Palit.
- Rubber Board
- National Institute for Rubber Training
- NIRT
- Molecular Biology & Biotechnology Techniques
Rubber Board To Offer Certificate Course In Molecular Biology & Biotechnology Techniques
- by TT News
- April 21, 2025

The Rubber Board has announced the commencement date for a three-month Certificate Course in molecular biology and biotechnology techniques through the National Institute for Rubber Training (NIRT). The course begins on 7 May 2025 and the number of seats is limited to 15.
Graduates, postgraduates, research scholars and practitioners interested in academic and industrial employment based on molecular biology and biotechnology in any field of biological science are encouraged to apply by 1 May 2025, according to the organisation's press release. In addition to updating knowledge, the course focuses on developing practical skills in some of the fundamental molecular procedures, such as gene cloning, sequencing, gene expression, transgenic development and the extraction of nucleic acids (DNA, RNA). According to the statement, individuals who successfully complete the course will be qualified to participate in cutting-edge research in molecular biology and related fields as a potential career opportunity.
Interested candidates may contact on 9495928077 (WhatsApp 0481 2351313) or send a mail to training@rubberboard.org.in for more details.
- Nexen Tire
- N’Blue 4 Season 2
- N’FERA Sport R
- 2025 Green Good Design Awards # Green Tire
- Green Transportation
Nexen Tire Wins 2025 Green Good Design Awards
- by TT News
- April 21, 2025

Nexen Tire’s N’FERA Sport R and N’Blue 4 Season 2 tyres have emerged winners at the 2025 Green Good Design Awards, the eco-focused division of the Good Design Awards, organised by The Chicago Athenaeum and The European Centre for Architecture, Art, Design and Urban Studies. Both the tyres were recognised in the Green Transportation category for their eco-friendly design.
The N’FERA Sport R, a high-performance summer tyre, was praised for its function-driven design that enhances driving performance and user convenience. The tyre features ‘Step Groove’ tread pattern, wherein the groove gradually expands the contact area as the tyre wears, which helps in maintaining the grip even in worn conditions. The circular wear indication in the middle of the tread diminishes over time, signalling that the tyre needs to be changed. To increase grip, the tyre also makes use of a broad contact patch and a high-carbon black compound. To improve stability and responsiveness at high speeds, the inside is constructed with a two-ply polyester framework and a twin steel belt. By avoiding wheel slide, these design elements contribute to steady performance even in high-torque electric vehicles.
Already a recipient of the prestigious Red Dot Design Awards (2022) and the ‘Green Tire’ seal from AutoBild (2023), the N’Blue 4Season 2 was also recognised in the same category for its eco-friendly design, which decreases tread wear, extends replacement cycles and lowers environmental impact. The tyre lasts longer and produces less waste thanks to a new compound that increases wear resistance by almost 30 percent over the previous model, supporting sustainability. Fine sipes are positioned in the middle of the tread blocks to guarantee uniform contact with the road. The outer tread's serrated edges enhance braking on snow, while the centre’s slanted support structure lessens block movement on uneven terrain for a more stable ride during the winter.
Travis Kang, Global CEO of Nexen Tire, said, “This award highlights our commitment to shaping a sustainable mobility environment through design-driven innovation. This accolade confirms our commitment to sustainability and quality. We will continue to strengthen our brand through innovation and responsible management.”
- Bekaert
- GreenLine
- LNG-Powered Trucks
- Sustainable Heavy Trucking Solutions
- Gas-Based Economy
Bekaert Flags Off First Fleet Of LNG-Powered Trucks In India
- by TT News
- April 21, 2025

Bekaert has flagged off its first fleet of LNG-powered trucks in India in collaboration with GreenLine, the country’s leading provider of sustainable heavy trucking solutions. The joint initiative is aimed at supporting India’s vision for a gas-based economy and reducing the carbon footprint of road logistics.
The foundation of the collaboration with GreenLine is a mutual dedication to operational innovation and ESG standards. Bekaert has the infrastructure required to trial this effort in Chennai and Halol, with plans to expand following a six-month learning period, thanks to GreenLine's LNG ecosystem, which is supported by real-time telemetry and a smooth refuelling network. It is anticipated that each LNG truck will save up to 24 tonnes of CO₂ a year, making a significant contribution to Bekaert's targets of 65 percent of sales coming from sustainable sources and carbon net zero by 2050.
Dinesh Mukhedkar, Procurement Operations Lead – South Asia and Procurement Global Shared Service Centre Lead, said, “As part of our purpose, ‘Establishing the new possible’, and our ambition to lead in safe, smart and sustainable solutions, decarbonising logistics is an essential step. Heavy-duty transport contributes nearly 90 percent of emissions in Indian logistics. Switching to LNG helps reduce CO₂ by up to 30 percent and particulate matter by up to 91 percent compared to diesel. GreenLine’s mission and integrated support made them the ideal partner. Together, we are shaping a cleaner, more sustainable future for logistics in India.”
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