Bridgestone Americas (Bridgestone) has launched the all-new Bridgestone Turanza EverDrive touring tyre with an 80,000-mile (128,747 km approx) limited warranty.

Designed for sedans, CUVs and minivans, the tyre delivers confident stopping power in wet, dry and light snow conditions thanks to Bridgestone’s ENLITEN Technology. The tyre features a next-generation compound that helps protect against irregular and premature wear. Its precision-tuned tread pattern ensures a smooth, vibration-free ride, while a multi-pitch design reduces road noise for a quieter driving experience. The Turanza EverDrive excels in wet and light snow conditions with full-depth 3D sipes and a high-edge density tread that effectively channels water and slush away.

In comparative testing, it outperformed the Michelin Defender and Continental ControlContact Tour A/S, achieving 24 percent better snow braking and two percent better wet braking than the Michelin Defender. Available in 36 fitments, the Turanza EverDrive accommodates wheel sizes ranging from 16 to 20 inches, with T, H and V speed ratings, making it a versatile choice for drivers seeking durability, safety, and comfort.

Dale Harrigle, Chief Engineer, Consumer Replacement Tyre Development, Bridgestone Americas, said, “Our new Turanza EverDrive touring tyre is all about long-lasting performance. We designed it to go the distance – and with an 80,000-mile limited warranty, drivers can count on a quiet, comfortable ride mile after mile.”

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JK Tyre & Industries, one of the leading tyre manufacturers in the country, has announced the appointment of Sylvain Sagot as Director – Quality.

Sagot comes with over three decades of experience in quality assurance, process excellence and operational leadership in the automotive and tyre industry. A French national, he began his career as a Quality Engineer at Michelin Netherlands in 1991.

In 2004, he worked with Renault as a Supplier Development Consultant and went on to grow to the ranks of Supplier Performance Manager for the Renault Nissan Alliance. He also worked with Alstom and Gajah Tunggal, one of the biggest tyre manufacturers in Southeast Asia as QA General Manager & TBR Plant Head in Indonesia for over three years.

Sagot in his last role was the International Truck Trailer Quality & Product Safety Director at Carrier, where he spent over a decade.

JK Tyre & Industries believes that Sagot with deep expertise in supplier development, quality management systems, product safety, and OEM partnerships in large-scale manufacturing environments, will further strengthen its global operations.

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Nynas, with its strong commitment to innovation and product sustainability, recently commissioned an independent study to evaluate the environmental impact of its products across four key application areas: transformer oils, lubricating greases, tyres and bitumen binders. Conducted by Future Earth Analytics, LLC, the research revealed that many Nynas products deliver significant sustainability advantages, often surpassing industry performance benchmarks.

The study highlighted several environmental benefits across different applications. In transformer oils, certain Nynas products improve cooling efficiency and energy transmission, reducing energy losses during operation. For tyres, specific Nynas tyre oils contribute to lower rolling resistance, which helps decrease fuel consumption in vehicles. In lubricating greases, the use of naphthenic base oils reduces reliance on lithium – a resource-intensive material – while also cutting energy consumption during production. Additionally, Nynas’ strategic location near bitumen customers minimises transportation distances, thereby lowering associated emissions.

The findings underscore a substantial environmental impact: had customers opted for alternative products instead of Nynas’ offerings in 2023, an additional 740,000 tonnes of greenhouse gas emissions would have been generated. This saving is equivalent to avoiding the consumption of five million barrels of oil.

To assess these benefits, researchers employed a dual analytical framework combining Life Cycle Assessment (LCA) and Net Energy Analysis (NEA). This approach allowed for a detailed comparison of energy savings and emissions reductions across different lifecycle phases, such as cradle-to-gate and use-phase impacts. By focusing on stages where variations occur, the study provided a quantitative evaluation of how choosing Nynas products can lead to measurable energy and emissions savings compared to market alternatives. The results reinforce Nynas’ leadership in delivering sustainable solutions that support a lower-carbon future. 

Marika Rangstedt, Sustainability Manager, said, “The beneficial effects are true not only for our recent circular or renewable products, but also for many of our traditional products. We are leading the way in sustainability and setting new standards for product related environmental responsibility within our industry.”

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Westlake Performance Tyres, a brand of ZC Rubber, has teamed up with German motorsport team Red Bull Driftbrothers as the new official supplier and tyre partner. The company will supply its Westlake Sport RS tyres for the team’s two 1,000 hp BMW M4s.

Munich marketing agency die agentour was the driving force behind the collaboration. The Red Bull Driftbrothers and ZC Rubber have a long-term cooperation that benefits both parties in many ways. Giving the team tyres will help with technical advancements based on driver Elias Hountondji's input, among other things. The collaboration will also help ZC Rubber spread the word about the Westlake brand throughout the European market. Demonstrating the products' and technologies' performance and quality in harsh environments is also a clear signal to the European OEM and replacement market.

This year's ADAC RAVENOL 24h Nürburgring marked the debut of the new collaboration. The Red Bull Driftbrothers created a stir among the record-breaking audience when they performed a display drift in their recently tyred BMW vehicles during the pre-race of the renowned race. The Westlake Sport RS tires were especially taxed by the high track temperatures.

Henry Shen, Deputy General Manager, Zhongce Rubber Group (ZC Rubber), said, “We’re proud to be the tyre partner of Red Bull Driftbrothers. Their trust in WESTLAKE, especially the performance of our SPORT RS on the demanding drift circuit, is a powerful endorsement. This partnership is built on a shared drive to push boundaries, and we’re excited to support their passion with our technology on the global stage.”

Elias Hountondji, driver and engineer of Red Bull Driftbrothers, said, “We are very excited about the partnership with Westlake Performance Tyres and ZC Rubber. Tyres are crucial for our sport. They have to withstand extreme abuse while providing a consistently high level of grip right to the end. The Westlake Sport RS is the perfect choice for this. It is extremely stable across the entire temperature range and the entire tread depth. Even with a very low tread pattern, you still have complete confidence as a driver.”

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German premium tyre manufacturer Continental Tires has inaugurated its fourth Continental Premium Drive (CPD) dealership in Thane in Mumbai, Maharashtra.

The new facility spans across 3,400 sqft and is equipped with tyre and vehicle care equipment to cater to the needs of premium and luxury vehicle owners. With this, Continental Tires has a robust network of 200 CPD brand stores across the country as part of its ‘In the market, for the market’ approach.

The CPD offers tyre puncture repair, tyre replacement, battery charging, AC & brake servicing, wheel alignment & balancing and nitrogen filling among other services.  

Samir Gupta, Managing Director – India and Head of Central Region Asia-Pacific, Continental Tires, said, "The opening of our new store in Thane reinforces our strategic focus on delivering excellence in safety, comfort, and performance. This expansion is a testament to our unwavering commitment to serving customers with best-in-class products and services. With several new CPD outlets in the pipeline, we are poised to accelerate our growth. Aligned with our ‘In the Market, For the Market’ approach, we are strengthening our retail network to better meet the evolving needs of customers across Maharashtra, and India at large."

Jawahar Diwan, Owner, Diwan Auto Care, said, "We are thrilled to further strengthen our partnership with Continental Tires with the addition of another CPD store in the Thane district. With six service outlets serving customers across Mumbai, Thane, and Bhiwandi, we are equipped with state-of-the-art technology tailored for servicing premium and luxury vehicles, offering high-quality solutions to end-consumers.”

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