Bridgestone is set to build a pilot demonstration plant for precise pyrolysis of end-of-life tyres at its facility in Seki City, Gifu Prefecture, Japan. The plant, slated to commence operations in 2027, aims to advance horizontal tyre recycling by extracting tyre-derived oil and recovered carbon black from discarded tyres. By demonstrating this technology, Bridgestone seeks to accelerate the adoption of chemical recycling solutions. The project is a key component of the company’s “Sowing New Seeds” initiative under its Mid-Term Business Plan (2024–2026), designed to drive sustainable growth.

The pilot demonstration plant will be located at the Bridgestone Seki Plant in Seki Industrial Park, Gifu Prefecture, Japan. Construction is scheduled to begin in November 2025, with operations expected to commence in September 2027. Once operational, the facility will have the capacity to process approximately 7,500 tonnes of end-of-life tyres per year.

Since 2022, Bridgestone has been developing chemical recycling solutions to support a circular economy. In 2023, the company installed a test unit at its Bridgestone Innovation Park (BIP) in Kodaira City, Tokyo, to refine the process of obtaining tyre-derived oil and recovered carbon black via precise pyrolysis. The oil is further processed to produce chemical compounds such as butadiene, a critical raw material for synthetic rubber, enabling the possibility of reintroducing both oil and carbon black into tyre manufacturing.

The new pilot plant will integrate the technological foundations established at BIP, scaling up operations for the mass production of tyre-derived oil and recovered carbon black through stable and continuous processes. Bridgestone also aims to deepen its expertise in chemical recycling by advancing plant operational knowledge and talent development in the field.

The initiative has been selected by Japan’s New Energy and Industrial Technology Development Organization (NEDO) as part of the "Development of Chemical Manufacturing Technology from Used Tyres" under its "Green Innovation Fund Project." It is also a collaborative effort with ENEOS Corporation. The recovered carbon black produced at the plant will contribute to the development of eco Carbon Black (eCB), which offers rubber reinforcement properties comparable to virgin carbon black derived from petroleum and coal. This research forms part of a separate NEDO-backed project on carbon recycling from polymer products, conducted in partnership with Tokai Carbon Co., Ltd.

Bridgestone continues to advance its EVERTIRE INITIATIVE, a commercialisation effort focused on recycling tyres into rubber and other raw materials through strategic partnerships. The company’s commitment to environmental sustainability aligns with its broader "Bridgestone E8 Commitment," which prioritises ecological preservation and the transition to carbon-neutral mobility.

Under its long-term vision, Bridgestone is integrating sustainability across its value chain, from production and sales to usage and renewal of tyres. The company is positioning itself as a key player in achieving carbon neutrality, fostering a circular economy, and promoting environmental stewardship.

Leading tyre-retreading machinery maker Marangoni has unveiled a new strategic sustainability strategy for 2025–2027 that reaffirms its social and environmental pledges.

In order to direct and oversee its ESG (Environmental, Social, Governance) initiatives during the ensuing three years, the tyre retreading expert has voluntarily created a targeted action framework. The framework is in line with the 17 Sustainable Development Goals (SDGs) of the UN's 2030 Agenda. Marangoni claims that the plan was implemented in accordance with globally accepted standards, such as AccountAbility 1000 and the Global Reporting Initiative (GRI) guidelines, and that it is meant to function as a monitoring tool to periodically assess the company's progress as well as a guide for action.

The company has identified 17 specific initiatives as part of this strategy. These were established after a materiality study that took into account input from external stakeholders as well as internal input. Each of the 17 initiatives is built around three core pillars, namely supporting the ecological transition, integrating ESG principles into corporate governance and ensuring a safe, stimulating and inclusive work environment. The result is a ‘balanced approach’ reflecting management’s priorities and stakeholder expectations, said the company.

Trelleborg Group has finalised the purchase of National Gummi AB from the Swedish industrial group National through its Trelleborg Industrial Solutions business unit.

Extruded rubber profiles and gaskets for specialised industrial, automotive and construction applications make up the company offering. Mostly in Northern Europe, sales in 2024 were little over SEK 150 million. The production facility is situated in Halmstad, Sweden. The acquisition is in line with Trelleborg's plan to establish dominant positions in desirable markets. This deal excludes National's activities outside of extruded rubber profiles and gaskets, which will continue to be a part of the National group.

Jean-Paul Mindermann, Business Area President, Trelleborg Industrial Solutions, said, “This is an exciting addition to our portfolio. National has specialist capabilities and knowhow which will allow us to broaden our value-adding offering to customers across Europe.”

BKT has expanded its AGRIMAX range of agricultural tyres with the launch of AGRIMAX SPARGO SB, a new steel-belted version. The new tyre is aimed at row crop, vineyard and orchard operations to meet the specific challenges of farming environments where steep terrain, narrow row spacing and muddy conditions require precision and reliability.

The new tyre, which builds on the AGRIMAX SPARGO row crop tyre, has VF (Very High Flexion) technology, which enables it to bear the same load at lower inflation pressure. This helps to improve handling and comfort while reducing soil compaction. Steel belts improve the tyre's resilience to punctures, lessening the possibility of downtime and damage from sharp objects. At faster speeds, it also enhances riding accuracy. The polyester casing and steel belts work together to distribute stress evenly throughout the tyre, preventing uneven wear and extending tread life. By reducing vibration, a revised sidewall enhances riding comfort even further, which is especially useful for precise spraying operations.

The tread pattern of the AGRIMAX SPARGO SB is more open and higher than that of its predecessor since it has a deeper tread and smaller lugs. With a D-class speed rating that permits travel at up to 65 kmph, this design seeks to enhance road handling. Smoother transitions between field and road are made possible by the tyre's dual-layer mud ejection mechanism, which rapidly removes debris from the tread.

Dilip Vaidya, Senior President & Director Technology, BKT, said, "In the case of the AGRIMAX SPARGO SB, we have paid special attention to the casing design by using a strong polyester structure that offers greater strength, flexibility and durability than traditional materials. This choice enables the tyre to handle heavy loads while keeping deformation under control, improving the footprint and thus traction, stability and handling."

TBC Corporation, a joint venture between Michelin and Sumitomo Corporation, has entered into an agreement to divest its Midas franchise portfolio to Mavis Tire Express Service Corp., which operates a tyre retail chain across the United States.

The deal is expected to be finalised in the first quarter of the fiscal year 2025, subject to the approval of the competent authorities. This deal is a component of TBC's ongoing reorganisation, which intends to concentrate management resources on its core operations.

According to a statement issued by Michelin, “TBC distributes tyres and provides automotive repair and maintenance services in the US, Mexico and Canada. TBC identifies wholesale, distribution and Big O Tires, tyre retail focused franchise portfolio under TBC, as core businesses, leveraging an industry-leading network and scale, whereas Midas activity mostly relies on retail automotive services. The operation will enable TBC to focus on driving accelerated growth and value in its core businesses. It is also an opportunity for Michelin and Mavis to support and reinforce their commercial agreement.”