Goodyear Tire & Rubber Company has unveiled a demonstration tyre comprising 90 percent sustainable materials. This demonstration tyre has passed all applicable regulatory testing as well as Goodyear’s internal testing.

Bringing a 90 percent sustainable-material tyre to market will require further collaboration with the company’s supply base to identify the scale necessary for these innovative materials to produce that specific tyre at high volumes.

Goodyear claims that this demonstration tyre also tested to have lower rolling resistance when compared to the reference tyre made with traditional materials. Lower rolling resistance means the demonstration tyre has the potential to offer better fuel savings and carbon footprint reduction.

The tyre company states that the 90 percent sustainable-material demonstration tyre includes 17 featured ingredients across 12 different components, including –

• Carbon black, which is included in tyres for compound reinforcement and to help increase their life, has traditionally been made by burning various types of petroleum products. The demonstration tyre features four different types of carbon black that are produced from methane, carbon dioxide, plant-based oil and end-of-life tyre pyrolysis oil feedstocks. These carbon black technologies target reduced carbon emissions, circularity and the use of bio-based carbons, while still delivering on performance.

• As per Goodyear, the use of soybean oil in this demonstration tyre helps keep the tyre’s rubber compound pliable in changing temperatures. Soybean oil is a bio-based resource that helps reduce Goodyear’s use of petroleum-based products. The tyre manufacturing company claims that while nearly 100 percent of soy protein is used in food/animal feed applications, a significant surplus of oil is left over and available for use in industrial applications.

• Silica is an ingredient often used in tyres to help improve grip and reduce fuel consumption. According to Goodyear, the demonstration tyre includes a high-quality silica produced from rice husk waste residue (RHA silica), a by-product of rice processing that is often discarded and put into landfills.

• Resins are used to help improve and enhance tyre traction performance. In the demonstration tyre, Goodyear states that traditional petroleum-based resins are replaced with bio-renewable pine tree resins.

• Bead wire and steel cords provide reinforcement in the structure of a radial tyre. The tyre manufacturer claims that the demonstration tyre uses bead wire and steel cord from steel with high recycled content, which is produced using the electric arc furnace (EAF) process. The utilisation of the EAF process allows for steel to be produced with reduced energy use and higher recycled content. The EAF process has the potential for lower greenhouse gas emissions in comparison with steel produced using a blast furnace.

• Goodyear claims that ISCC certified mass balance polymers from bio and bio-circular feedstock are also included in this tyre.

In addition, after announcing the capability to demonstrate a 70 percent sustainable-material tyre in January 2022, Goodyear, working with its supply base, plans to sell a tyre with up to 70 percent sustainable-material content in 2023. With the introduction of a tyre with up to 70 percent sustainable-material content, the company claims that it is demonstrating tangible commitment with in-market solutions to building a better future. The tyre manufacturing company states that consumers interested in purchasing this tyre can register for updates at Goodyear.com/SustainableMaterialTire.

“We continue to make progress towards our goal of introducing the first 100 percent sustainable-material tyre in the industry by 2030,” said Chris Helsel, Senior Vice-President, Global Operations and Chief Technology Officer at Goodyear. “The past year was a pivotal one toward achieving this goal. We researched new technologies, identified opportunities for further collaboration and utilised our team’s tenacity to not only demonstrate our capabilities to produce a 90 percent sustainable-material tyre, but to also produce a tyre with up to 70 percent sustainable-material content this year. Our team continues to showcase its innovation and commitment to building a better future.”

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The Goodyear Blimp is set to reclaim the New York City skyline during the upcoming Independence Day celebrations. On 4th July, the iconic aircraft will provide millions of Americans with a unique aerial perspective of Sail 4th 250, a premier maritime event that boasts the largest assembly of tall ships globally. The aerial broadcast is scheduled to commence at 7 AM Eastern Standard Time on NBC’s TODAY Show.

Wingfoot One, a seasoned veteran of the skies with a long history of appearing at significant national events, will be soaring over the metropolis. In a notable operational shift, the blimp will establish its ground presence in Brooklyn for the first time in half a century, marking a historic return not just to the city’s airspace but also to its soil. This strategic move is designed to capture the best possible views of the activities in New York Harbor.

This appearance marks the blimp’s fourth participation in an Operation Sail event, having previously been a staple at the inaugural 1964 celebration, the Bicentennial in 1976 and the Statue of Liberty’s centennial in 1986. Its return for America’s 250th anniversary serves as a natural role for the aerial ambassador of Goodyear, a company that has been rooted in the United States for over 125 years and remains the nation’s sole major tyre manufacturer.

Julianne Roberts, Senior Director, Marketing, said, "For more than half the history of the United States, Goodyear science has contributed not only to the success of the American automotive industry by producing tyres worth bragging about but also to the protection of the country through military service, including blimps that helped ensure the safety of the Navy.”

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MICHELIN Connected Fleet has introduced an artificial intelligence (AI) assistant directly within its MyConnectedFleet web platform, designed to enhance operational efficiency for fleet managers. The new tool delivers immediate, data-driven responses to user queries, significantly reducing the time traditionally spent on manual research and data compilation. By integrating seamlessly into the existing portal, the assistant provides a streamlined approach to managing complex fleet information.

The AI system transforms raw fleet usage data into actionable insights, enabling managers to make quicker, more informed decisions. It supports a wide range of practical requests, from generating reports on driver fuel efficiency and identifying trucks requiring tyre maintenance to checking vehicle availability and calculating monthly fuel costs. The assistant is built as a closed, secure system to ensure the confidentiality of all fleet data, addressing key concerns about information security.

Functioning as a comprehensive partner for managers of heavy goods vehicles, passenger transport and light commercial vehicles, the tool offers real-time analysis of fuel consumption, driver behaviour and journey metrics. It provides immediate answers for both simple safety and cost-related questions and more complex analytical tasks, presenting findings in text or visual formats. Future updates to the solution will be guided by direct customer feedback, ensuring its continuous evolution.

The MICHELIN AI Assistant is currently available to customers across 10 countries, including United Kingdom, United States and several European nations. It leverages over a century of mobility expertise and three decades of data science experience, responding to the belief of most fleet managers that AI will transform their sector. The assistant can also be paired with other technologies, such as onboard cameras and tyre inspection systems, to form a cohesive, practical solution for modern fleet operations.

Sophie Foucque, CEO, MICHELIN Connected Fleet, Europe, Africa and Australia, said, “The AI Assistant is the natural evolution of our DNA, which is built around supporting our customers. Co-developed with some of our largest customers, it offers a more intuitive way to interact with vehicle usage data while removing the need to generate multiple reports. Augmented fleet managers can therefore focus fully on the performance of their operations.”

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Continental Tires Americas has introduced Sensor Ready commercial tyres, designed to streamline digital monitoring for fleets of all sizes. Leveraging over a decade of expertise and more than 121,000 connected wheel positions in the Americas, the company continues expanding its data-driven portfolio. The initial rollout features the Conti Coach HA3 product line, underscoring the manufacturer's commitment to digital-first solutions.

A defining characteristic is the integration of a dedicated sensor pocket directly into the tyre during curing, eliminating aftermarket gluing that previously took up to 14 minutes per installation. The pocket securely holds Continental's proprietary sensor, a key ContiConnect ecosystem component that transmits critical metrics like pressure, temperature and mileage. A clear Sensor Ready logo on the sidewall provides immediate visual confirmation of compatibility for fleets, dealers and retreaders.

The new system significantly reduces installation time and labour requirements at maintenance facilities and retread shops while ensuring consistent, reliable sensor placement. Fleets can choose tyres with sensors pre-installed from the factory or opt for quick, tool-free installation later. The Sensor Ready logo facilitates swift decision-making across the tyre's lifecycle, and the integrated pocket remains intact during retreading, allowing efficient sensor reinstallation without compromising casing performance.

Digital monitoring delivers measurable business impact, including reduced fuel consumption, extended tyre life and fewer roadside incidents. For smaller operations, Continental offers ContiConnect Lite, a mobile application providing a plug-and-play monitoring solution. This advancement reinforces Continental's vision of a connected, intelligent tyre ecosystem that enhances safety, sustainability and cost management.

Renato Sarzano, Head of Truck Tires Americas, Continental, said, “Digital tyre monitoring is becoming essential for improving fleet safety, efficiency and sustainability. With Sensor Ready tyres, we are offering one of the most advanced and user-friendly solutions on the market – reducing installation time, improving reliability and making it easier than ever for fleets to adopt connected tyre technologies.”

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Scandinavian Enviro Systems AB (publ) has secured a three-month extension of its ongoing company reorganisation, as approved by the Gothenburg District Court on 30 June 2026. The revised deadline now extends to 27 August 2026, with Johan Sölveland of Ackordscentralen continuing as the appointed reorganisation administrator. The initial reorganisation proceedings commenced on 27 February 2026.

The extension is strategically designed to facilitate the finalisation of critical long-term financing negotiations and the completion of a formal reorganisation plan. Enviro’s internal timeline projects that the plan will be ready for presentation in August 2026, concurrently with a comprehensive financing package to support its implementation. A key component of the proposal will involve a debt write-down, with non-priority creditors preliminarily offered a minimum 25 percent settlement, payable three months post-plan ratification, though this figure remains subject to revision.

The company maintains that the progress achieved during the initial phase has laid a solid foundation for a successful restructuring. Enviro’s preliminary assessment indicates that the current trajectory supports the ultimate goal of establishing a sustainable, long-term capital framework, with the reorganisation plan proceeding according to schedule.

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