In a strategic move to deepen its engagement in the Middle East, Hankook Tire, along with Al Dobowi Tyre Company, the official distributors of Hankook in UAE since 1978 under Al Dobowi Group, has entered a three-year official partnership with the celebrated football club Al Ain FC, effective January 2026. The alliance was formally inaugurated at Al Ain’s Hazza Bin Zayed Stadium. This collaboration aims to significantly elevate Hankook’s premium brand stature on a global scale by connecting with the club’s vast regional fanbase and leveraging prominent marketing channels, such as stadium LED advertising.

Al Ain FC, founded in 1968 and currently leading the 2024/2025 season, is the most decorated club in the UAE, boasting numerous domestic and continental titles. Partnering with such an institution provides Hankook a powerful platform to reinforce its market leadership. The sponsorship strategy includes exclusive initiatives like a VIP Hospitality Program and the Ainawi Membership season cards, designed to foster closer sales relationships and deliver distinctive experiences to stakeholders across the region.

This partnership builds upon Hankook's established efforts to cultivate a premium image in the Middle East and Africa, underscored by the introduction of its high-performance Ventus evo tyre series and its role as an original equipment supplier for luxury automotive brands in the local market. Simultaneously, Al Dobowi Group continues to enhance its advanced service infrastructure, aiming to surpass customer expectations at every touchpoint and further strengthen consumer engagement alongside Hankook.

Jong Woo Kim, Vice President – Middle East & Africa Regional HQ, Hankook Tire & Technology, said, “We are delighted to enhance communication with local customers and consumers and expand brand touchpoints through this partnership with Al Ain FC, a representative club of the UAE. Based on our global technical leadership, we will continue to share Hankook Tire’s premium value across the Middle East.”

Surender Singh Kandhari, Chairman, Al Dobowi Group, said, "Al Ain FC is a symbol of success, and we are honoured to join this journey. This partnership brings together three brands standing for performance and long-term commitment."

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Hankook Tire, the exclusive tyre supplier to the FIA World Rally Championship (WRC), is supporting Round 5 of the 2026 WRC season, Rally Islas Canarias, taking place from 23 to 26 April across Spain’s Canary Islands. For the event, Hankook is providing its Ventus Z215 and Ventus Z210 tarmac rally tyres, with the former engineered for precise handling on abrasive asphalt and the latter designed for wet-road traction and water evacuation.

Celebrating its 50th anniversary in 2026, Rally Islas Canarias returned as an official WRC round for the second consecutive year after joining the calendar for the first time the previous season. Based on Gran Canaria Island, home to the capital Las Palmas, the rally featured 18 special stages covering a competitive distance of 322.61 kilometres, all on asphalt. The opening day’s highlight was the Super Special Stage at the BP Ultimate - Circuito Islas Canarias, where drivers competed in a head-to-head time-attack format.

Regarded as one of the championship’s most iconic tarmac events, the rally is defined by the abrasive, high-grip asphalt and dramatic elevation changes of Gran Canaria’s volcanic terrain. While the consistent surface grip allows circuit-like, high-speed precision driving, it also subjects tyres to intense physical stress. Maintaining grip under high surface temperatures and adapting to unpredictable mountain weather is expected to make tyre performance a decisive factor in the rally’s outcome.

Since the 2025 season, Hankook has served as the exclusive tyre supplier for all WRC classes, reinforcing its role as a key technical partner in global motorsport. By leveraging data from top-tier series such as the ABB FIA Formula E World Championship and the WRC, alongside advanced R&D infrastructure, Hankook continues to drive innovation in high-performance tyre technology while strengthening its global premium brand position.

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Continental is providing comprehensive tyre support to Royal Den Hartogh Logistics, a Dutch family-owned leader in container-based bulk transport for the chemical and food industries. With a history of collaboration exceeding 60 years, the tyre manufacturer now supplies professional tyre management and rolling resistance optimised tyres from the Conti Eco Gen 5 family to the logistics firm’s European fleet of over 900 vehicles.

Peter Rodenburg, Senior Technical Manager at Den Hartogh, has identified safety, costs and the energy transition as the biggest challenges in the company’s Europe wide operations. His assessment highlights the need for more fuel-efficient driving and emission reductions. Meanwhile, Hinnerk Kaiser, Head of Product Development for Bus and Truck Tires at Continental, notes that the fifth generation of the Conti Eco tyre family is specifically designed to address transport sector customer needs and Europe’s dynamic regulatory environment.

The vehicle fleet operates across Europe with the latest generation tyres, supported by Continental’s Pull Point tyre monitoring, breakdown analysis and cost evaluation. Rodenburg has confirmed that the Eco tyre’s optimisation for rolling resistance delivers significant benefits in fuel efficiency and overall performance. The Conti Eco HD 5 has demonstrated its value in both fuel economy and mileage while also performing reliably under varying road and weather conditions.

Rodenburg has reported that after one year of joint fleet monitoring, the first impression of tyre performance and wear is positive. The switch to this tyre, combined with other vehicle optimisations, has yielded measurable cost savings. He states that with the complete package in place, the company has seen significant improvements in average fuel consumption of up to eight percent, making the move to the Conti Eco HD 5 a positive decision.

Looking ahead, Rodenburg acknowledges that the energy transition is taking shape, though the speed of fleet electrification remains uncertain. He emphasises that energy is becoming more expensive and must be used as efficiently as possible, with rolling resistance and air resistance representing losses to be minimised. An optimal tyre, he concludes, brings measurable benefits at every stage of the fleet’s transformation, an area where the rolling resistance optimised Conti Eco Gen 5 excels in contributing to fleet optimisation.

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The Goodyear Tire & Rubber Company has been named the ‘Top Manufacturer of the Year for Summer Tires 2026’ by Auto Bild, one of Europe’s leading automotive publications. The accolade recognises the brand’s outstanding performance across the season’s independent tyre tests, marking the fourth time in five years that Goodyear has secured this top honour. Auto Bild’s award is based on aggregated results from its recent summer tyre comparisons, with Goodyear previously earning the same distinction in 2022, 2023 and 2025.

Goodyear shared the leading position with Hankook Tire after outperforming several industry rivals. Auto Bild editors twice awarded the Eagle F1 Asymmetric 6 an ‘Exemplary’ rating, also naming it Eco Champion and Green Tire of the Year. Those distinctions highlight the tyre’s balanced capabilities in performance, efficiency and sustainability, reinforcing Goodyear’s ability to deliver consistent results in rigorous independent evaluations.

Beyond the flagship award, Goodyear’s summer tyre portfolio achieved multiple podium finishes and top recommendations during the 2026 testing season. Highlights include a first-place result in Mootori’s summer tyre test in Finland, as well as podium wins from Auto Zeitung, ADAC and Sport Auto. From safety-critical braking to efficiency-focused rolling resistance, Goodyear tyres continued to set benchmarks across Europe in independent assessments.

Jan-Piet Van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer, Goodyear, said, “Being named ‘Top Manufacturer of the Year for Summer Tires’ once again by Auto Bild is a strong recognition of the consistent performance we are delivering across our tyre portfolio. Achieving this award four times in the past five years highlights the strength of our product lineup and our commitment to innovation to ensure that our high-quality tyres meet the evolving needs of drivers. At Goodyear, our ambition is to be #1 in tyres and service, and recognitions like this reinforces the progress we are making towards that goal. We remain focused on developing products that combine performance, safety and sustainability while continuing to deliver value to our customers and partners.”

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Dunlop Motorcycle Europe has strengthened its position in the urban mobility sector by launching the ScootSmart 2, a new all-season scooter tyre engineered to enhance grip, handling and durability under a variety of city riding conditions. The tyre is designed for riders who depend on their scooters for daily transportation, from short commutes to longer journeys through metropolitan areas.

Building on the original ScootSmart introduced in 2012, which gained a strong reputation among scooterists for reliable all-weather performance and longevity, the second-generation model addresses the evolving needs of modern riders. Dunlop has incorporated its sport touring expertise into the ScootSmart 2, blending advanced motorcycle tyre technologies with a design specifically tailored for scooters. The tyre features a new high silica compound that improves traction across a wide range of temperatures and road surfaces, including wet and dry conditions, while preserving mileage performance.

An all-new tread pattern distinguishes the front and rear tyres for specific handling benefits. The front tyre includes a jagged centre groove to cut through surface water and reduce braking distances, with main grooves oriented for effective water dispersion at intermediate speeds. Secondary grooves and shoulder tread elements boost grip on slippery surfaces. At the rear, a continuous tread centre supports wear resistance and dry-road traction, while the groove layout maintains wet-weather grip. Dunlop’s internal testing indicates a 10 percent reduction in wet braking distance compared to the previous version, marking a clear safety improvement.

ScootSmart 2 offers extensive size coverage for a broad range of scooters, from lightweight city models and retro designs to high-end performance maxi scooters. The lineup will ultimately include 75 sizes covering rim diameters from 10 to 16 inches, accounting for roughly 84 percent of the scooter market. Availability across Europe begins in the second quarter of 2026, with the full range arriving in the fourth quarter of that year.

Roberto Finetti, Marketing Manager, Dunlop Motorcycle Europe, said, “With the introduction of ScootSmart 2, Dunlop builds on the proven success of ScootSmart to deliver a clear step forward in performance for today’s scooter riders. The tyre offers stable and well-balanced handling, even for the most demanding riders with a more spirited riding style. Urban riding is full of contrasts. ScootSmart 2 is designed to handle all of them, and our broader launch campaign brings that idea to life in a way that feels dynamic, with playful assets that resonate with the needs of riders in cities, always ready to stop and go.”

Dmitri Talboom, Product Manager, Dunlop Motorcycle Europe, said, “In developing ScootSmart 2, we set out to build on a product that already had a very strong reputation among scooter riders across Europe. We have combined expertise from our sport touring products with a design tailored to optimise urban riding, and have achieved marked improvements in wet grip, braking and handling. The end result is a tyre that gives supreme all-round performance while also delivering the versatility that is essential for everyday use across sporty, classic, high-end performance and commuter scooters.”

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