Hankook Tire has announced the establishment of a corporate governance charter to enhance transparent ESG management and to lay the groundwork for the company’s sustainable business. The company said in a statement that the charter was approved at the board meeting held on May 9. 

The corporate governance charter will ensure professionalism and independence of the board and promote the rights and interests of all stakeholders including shareholders, consumers, and members. It contains regulations on the rights and responsibilities of shareholders, roles and operations of the board, a structure of audit institutions, protection of rights of stakeholders, and disclosure. The content will be accessible to all shareholders on Hankook Tire’s official website as well as on Korea’s Financial Supervisory Service’s (FSS) Data Analysis, Retrieval and Transfer System (DART), the release said. 

Last July, the ESG committee was launched within the board of directors to strengthen the company’s ESG management strategies and activities. Currently, five operating units are affiliated within the board including the ESG committee, audit committee, outside director nomination committee, sustainable management committee, and internal transaction committee. 

The company said in an effort to enhance the expertise and function of the board, the committee has been set to consist of three or more directors, with a majority of its members from outside the board. In the case of the ESG committee, Mira Lee, a female leader with extensive experience in corporate governance practices from global companies such as General Electric (GE) and Macquarie Group, was selected as the first chairman. The committee, including the chairperson, is consisted of seven inside and outside directors. 

Sooil Lee, President and CEO of Hankook Tire & Technology, said, “Hankook Tire has met many milestones in fulfilling its responsibilities and roles as a top-tier ESG company, and is saving no efforts to reach sustainable growth in areas of economy, environment, and society. Following the enactment of the charter, Hankook Tire plans to establish sound governance with objectivity and transparency, and strengthen its ESG leadership.” 

Hankook has been improving its ESG capabilities by not only setting up the ESG committee but also by sharing its vision of sustainability and publishing its annual ESG Report since 2010, the release pointed out. Hankook earned the highest score in the auto components group in the Dow Jones Sustainability Indices (DJSI) World, and was included in the DJSI World for the past six years starting from 2016, it added. (TT)

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Hankook Tire has launched a new brand film titled ‘Rough Terrain’ for its Dynapro SUV tyre line, aimed at the US market. It marks the first Dynapro brand film released in US since 2024. The campaign moves beyond traditional off-road narratives to showcase a broad range of driving environments and everyday moments, both on and off the road.

The film humorously reimagines daily life’s unpredictable situations as ‘rough terrain’, highlighting Dynapro’s versatile performance. It opens with an SUV tackling muddy, rocky trails on Hankook’s Dynapro AT2 Xtreme tyres before shifting to a crowded big-box store parking lot, where a contested space, stray shopping carts and an anxious driver set the scene.

The spot then follows the SUV through family life’s chaotic moments, including an awkward father-daughter gossip session, a coffee spill and the baseball carpool. These scenarios offer a relatable take on rough terrain, emphasising the versatility required for life’s unpredictability while giving the traditional automotive adventure story a fresh twist.

Dynapro tyres are engineered for both off-road and everyday driving. Options include the mud-terrain Dynapro MT2, rugged-terrain Dynapro XT and all-terrain Dynapro AT2 Xtreme, plus the CUV performance Dynapro evo AS, CUV touring Dynapro HPX and highway terrain Dynapro HT2. The film is available on Hankook’s website, social media, YouTube, connected TV and OTT platforms.

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Webfleet, the fleet management arm of Bridgestone, used the IAA Transportation event to introduce its Commercial Trip Monitor, a free online benchmarking tool that assesses how easily vans and trucks move through 32 major European cities. Initial results suggest operating conditions are growing tougher in numerous urban centres.

The monitor refreshes monthly, drawing on anonymised, aggregated commercial vehicle data to track shifts in fleet operating conditions over time. Because it examines repeat business journeys rather than general traffic, it offers operators and city stakeholders a clearer picture of where urban operations are improving or deteriorating. Even minor changes in reach or idling can reduce productivity, raise fuel use and increase emissions.

Two core metrics underpin the platform. The 15-Minute Reach metric shows how far a typical van or truck travels in a fixed quarter-hour, with higher scores indicating greater distance covered. Idling Intensity measures the share of a journey spent stationary with the engine running, where a higher percentage signals more wasted time. Users can rank cities, compare performance and follow trends.

Early 2026 data revealed sharp contrasts. Zaragoza, Apeldoorn and Utrecht posted the strongest average 15-Minute Reach rankings, while Berlin, Paris and Kraków were the most difficult. Poland was the only country where every analysed city improved year-on-year while idling stayed stable or fell. Rome and Milan improved on reach, yet Milan recorded Europe’s highest Idling Intensity at 21 percent, against Paris’s 16 percent. Berlin finished last overall, with Munich, Leipzig and Hamburg covering 4.4 percent, 4.3 percent and 3.3 percent less ground respectively than in 2025. Users can also examine trip volumes, distance, CO₂ emissions, fuel consumption and local conditions.

Webfleet developed the methodology with mobility intelligence specialist Mobito, leveraging over 25 years of fleet experience and one of Europe’s largest connected vehicle ecosystems.

Jan-Maarten de Vries, President – Fleet Management Solutions, Bridgestone, said, “The Webfleet Commercial Trip Monitor provides a clearer picture of urban mobility through the lens of fleet operations. Commercial vehicles do not experience cities the way commuters and consumers do. They follow different routes, operate under different regulations, make multiple stops and load and unload. When conditions change due to congestion, roadworks, low-emission zones, regulation or major events, fleet businesses often feel the impact first. Even relatively small changes can affect productivity, operating costs, fuel use and emissions.”

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The Association of Natural Rubber Producing Countries (ANRPC) strengthened its ties with the worldwide rubber sector by attending the 12th International Rubber Glove Conference & Exhibition (IRGCE) 2026 in Kuala Lumpur, which ran from 8 to 10 September 2026. With ‘Synergising Innovation: Redefine the Future of Rubber Glove Ecosystem’ as its theme, the gathering drew together manufacturers, technologists, industry leaders and other players from around the world.

Their discussions revolved around innovation, collaboration and sustainable growth across the rubber glove ecosystem. Dr Suttipong Angthong, ANRPC Secretary-General, addressed the plenary session ‘Economic Synergies and Sustainable Initiatives for the Glove Ecosystem’, delivering a presentation titled ‘Navigating the Global Natural Rubber Outlook’. His remarks covered major trends affecting the world natural rubber market and what they mean for glove producers.

Dr Angthong and Dr Lekshmi Nair of ANRPC also used the event's sidelines for high-level talks with international partners. With the Latin American Rubber Association (SLTC), the focus was on possible Asian-Latin American cooperation among natural rubber-producing nations, especially sharing knowledge and building capacity through experiences and best practices. A joint session with the China Synthetic Rubber Industry Association (CSRIA) pinpointed areas for collaboration in both natural and synthetic rubber, such as exchanging data and publications and taking part in one another's events.

Talks with TechnoBiz centred on possible partnerships for organising rubber industry events alongside programmes in ANRPC member countries. Altogether, the engagements confirmed ANRPC's dedication to international cooperation, knowledge exchange and strategic partnerships, creating new openings with partners across Asia and Latin America.

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Hankook Tire has secured a multi-year original equipment agreement with Schmitz Cargobull, Europe’s foremost trailer manufacturer. The arrangement commenced on 1 July 2026 and will continue through June 2030, marking Hankook’s re-entry into the European commercial vehicle tyre original equipment market.

Under the deal, Schmitz Cargobull will fit Hankook trailer tyres ex-works on a portion of its newly built semi-trailers and trailers. The tyre range encompasses the Smart Line series for long-distance haulage, Smart Flex for regional and local distribution and Smart Work for off-road construction applications.

(From left): Andreas Schmitz, CEO, Schmitz Cargobull AG, and Jongho Park, President and COO, Hankook Tire Europe

The agreement also extends to the used-trailer segment. Schmitz Cargobull produces curtainsiders, dry freight containers, refrigerated semi-trailers, container chassis and tippers across three German plants plus facilities in Great Britain, Spain, Lithuania, Romania and Turkey.

Jongho Park, President and COO, Hankook Tire Europe, said, “The development of the European logistics market opens up new potential for close partnerships in the commercial vehicle tyre segment, which is increasingly important to us from a strategic perspective. As an industry leader, Schmitz Cargobull has particularly high standards in terms of quality, performance, efficiency and sustainability. We are proud that our tyres meet all these criteria and are delighted about the strategic partnership.”

Andreas Schmitz, CEO, Schmitz Cargobull, said, “With Hankook, we are gaining a capable partner whose high-quality tyres are the perfect complement to our portfolio. In addition to the product qualities, reliability of supply for our European production sites was an important consideration. The agreement will enable us to offer the right tyre solutions for different applications, whether long-distance transport, regional transport or use on construction sites, while also taking into consideration our customers’ requirements for cost-effectiveness and operational reliability.”

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