Hankook Tire has launched the all-season Ventus S1 AS tyre. The company said the tyre is Ideal for drivers seeking high-performance across all weather conditions. The trye is optimised for sport driving on dry, wet and snow-covered roads, the company said in a release. 

Available in 75 sizes, the Ventus S1 AS supports rim diameters of 16 to 22 inches and tread sections up to 305 millimeters. The UHP tyre also offers a Y-speed rating on select models, making it ideal for performance cars, sports sedans and luxury cars, as well as popular CUVs and SUVs, it added. 

Engineered with a higher silica concentration and maximised material dispersion, the new four-season high-performance compound in the Ventus S1 AS tyre delivers enhanced grip force on all surface conditions, the company claimed. Along with its flexible compound structure, new convex tread block designs provide enhanced drainage in wet conditions when compared to conventional concave designs.  

Curtis Brison, President, Hankook Tire America, said, “The ultra-high-performance all-season segment is becoming one of the most innovative and exciting markets in the industry. The Ventus S1 AS showcases the level at which Hankook can engineer a single tyre to perform across a variety of seasonal road conditions and satisfy high-performance driving benchmarks. Once more, we’re extremely proud to produce this innovative tire almost exclusively at our Clarksville, Tennessee plant.” 

Hankook Tire said the tyre features an asymmetric tread pattern to support driving performance in every season. The interior section features a lateral groove pattern that is three percent larger than conventional products, which improves both water evacuation as well as snow traction. With an increased sipe density, the inside pattern also has more biting edges, creating additional points for traction in the snow. A wider and stiffer tread block arrangement at the outside section of the tire increases dry handing performance, lateral stability, and steering response. To offset the possible deformation of block edges, applied shoulder chamber technology maintains uniform grounding in dry conditions and increases dry surface traction, it added.  

Kijong Kil, Vice President of RE Development, said, “The Ventus S1 AS was thoughtfully developed for the performance-loving consumer that wants to maximise their driving experience in any weather, year-round. By way of new raw material applications and mixing technology, the innovative four-season high-performance compound delivers outstanding results when combined with our asymmetric tread pattern in this new Ventus product. Engineered to accommodate a variety of high-performance platforms and fitments, the Ventus S1 AS delivers an exciting new option packed with cutting-edge tyre technology.” (TT)

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.