Hankook Tire’s UK Website To Feature Consumer Reviews From DriverReviews

Hankook Tire’s UK Website To Feature Consumer Reviews From DriverReviews

Hankook Tire has partnered with DriverReviews, a platform for verified tyre reviews of current models in the UK, to help consumers make informed purchasing decisions.

The reviews provided by the consumers will be verified and published on the tyre maker’s UK website, making it the first tyre maker in the UK to do so. Hankook Tire currently has over 5,000 product reviews on its website.

Zoe Baldwin, Marketing and Communications Manager of Hankook Tyre UK, said, “As reviews have become a very important force in online consumer decision making, it seemed a natural progression to provide genuine reviews of our products on our website. This will enable consumers to make an informed choice when selecting their tyre brand. We have partnered with DriverReviews to ensure consumers are confident in their choice of Hankook tyres before purchasing. As the reviews are requested at three intervals of ownership, after 3 months, 12 months, and 18-24 months, consumers can provide the most accurate, honest opinions across the product’s lifecycle.”

Adam Butcher, Head of Product at DriverReviews, said, “We are very pleased to announce our partnership with Hankook – one of the fastest-growing and leading premium tyre makers in the world. Thousands of customers have already used DriverReviews to review and voice their opinion on Hankook’s wide range of high-quality and high-performance products, and it is exciting that our partnership will enable Hankook to syndicate these reviews into their marketing communications. It’s an important step for DriverReviews to collaborate with partners such as Hankook to ensure that more customers are given the opportunity to read genuine authentic tyre reviews to guide their future purchases and help them make the right choice in a sometimes-complicated customer experience.”

Although DriverReviews is currently only integrated into the UK website, Hankook plans to roll out across more countries in 2022. (TT)

 

Liberty Tire Recycling Helps Divert 3,000-Plus Tyres In British Columbia Community Events

Liberty Tire Recycling Helps Divert 3,000-Plus Tyres In British Columbia Community Events

Liberty Tire Recycling has continued its push to keep scrap tyres out of British Columbia landfills and illegal dump sites through a series of community collection events held in September. Working alongside Tire Stewardship BC and Duka Environmental Services Ltd., the company supported roundups in both Kelowna and Prince George that together diverted more than 3,000 unwanted tyres from the waste stream.

The Kelowna event, part of a wider provincial effort to expand recycling access, saw 939 tyres gathered in just four hours. In Prince George, a major transportation and trucking hub in central British Columbia, crews collected over 2,100 tyres during a similar four-hour window while speaking with residents about recycling and sustainability.

Beyond simply accepting tyres, Liberty Tire Recycling uses these events to engage directly with community members. Team members in Prince George spent the day answering questions about how scrap tyres are processed and how recycled rubber feeds into a circular economy, helping raise awareness of responsible tyre management across the province.

Improperly discarded tyres remain a common problem in rural areas, where they create visual blight and public health risks. Old tyres collect rainwater that can serve as breeding grounds for mosquitoes, and abandoned piles threaten farms, acreages and natural spaces. Recycling addresses these issues while supporting resource recovery.

Under Tire Stewardship BC's province-wide programme, collected tyres are transformed into playground surfacing, running tracks, livestock mats, safety flooring and other rubber products. The Regional District of Central Okanagan's annual tyre recycling event has removed more than 15,000 unwanted tyres from local properties over the past decade.

Liberty Tire Recycling entered Canada in 2010, though its British Columbia facility has operated since 1989, reflecting more than 37 years of combined tyre recycling experience. The company processes tyres in Alberta, British Columbia, Saskatchewan and Ontario, and through the Return to Retailer programme, hundreds of locations across British Columbia accept up to four clean, off-rim tyres per resident, with officials recommending a call ahead to confirm capacity. 

Hankook Winter i*cept evo 4 Claims Top Spot In Auto Bild Winter Tyre Test

Hankook Winter i*cept evo 4 Claims Top Spot In Auto Bild Winter Tyre Test

Hankook Tire has announced that its Winter i*cept evo 4 tyre secured first place in the latest Auto Bild winter tyre test. Competing in the 225/55 R18 size for SUVs and crossovers, it achieved an overall rating of 1.3, described as very good, beating nine rival models. The evaluation was carried out using a BMW X1.

The tyre stood out in wet conditions, earning a 1.2 rating after leading the field in both straight-line and cornering aquaplaning. It also recorded the highest average speed in dry handling while maintaining strong safety margins. Auto Bild further commended its dependable snow performance. Three tyres in total received very good ratings.

The Winter i*cept evo 4 is a studless tyre designed for passenger cars and SUVs, offering enhanced winter safety and fuel efficiency. It replaces the previous generation with a 5 percent improvement in snow grip, achieved through wider lateral grooves and semi-sipe technology.

TBC Corporation Backs National, Regional Nonprofits In Annual Week Of Action

TBC Corporation Backs National, Regional Nonprofits In Annual Week Of Action

TBC Corporation, one of North America’s largest marketers of automotive replacement tyres through wholesale and franchise operations, joined forces with United Way Worldwide and the American Cancer Society's Road To Recovery for its yearly Week of Action.

Running from 21–25 September, the initiative mobilised staff at the company's Palm Beach Gardens, Fla. headquarters along with workers at about 100 distribution centres nationwide. The annual event, first introduced in 2024, invites TBC's roughly 3,000 employees to give back through volunteer work in their own communities. More than 2,000 volunteer hours have been logged since the programme began.

Across US sites, workers put together hygiene kits stocked with toothpaste, tissues, shampoo, conditioner, combs and deodorant, which were given to local United Way branches assisting people and families facing hardship. Additionally, employees wrote personalised messages for those served by the American Cancer Society's Road to Recovery programme, which supplies free transportation to cancer-related medical visits. Thanks to TBC's involvement, 500 free rides became available for patients in that programme.

Looking ahead to October, the company's San Luis Potosi location in México will team up with Fondo Potosino and Colonia Juvenil, two organisations that deliver resources and create opportunities through programming, civic engagement and social support. TBC staff will take part in mentorship and team-building exercises alongside programme participants, aiming to build confidence and pave the way for future achievement.

Ron Harper, Chief Supply Chain Officer, TBC Corporation, said, “Giving back to the planet and making an impact in the communities in which we live and work is a core part of our vision. Our Week of Action reflects our commitment to doing right by our communities in meaningful and tangible ways.”

Dunlop Riders Dominate As Belgium Wins Motocross Of Nations

Dunlop Riders Dominate As Belgium Wins Motocross Of Nations

Dunlop-equipped riders filled the rosters of the two strongest teams at this season's Motocross of Nations (MXoN), where Liam Everts, riding for Nestaan Husqvarna, played a pivotal role in ending Belgium's lengthy wait for the Chamberlain Trophy. Jorge Prado and Guillem Farres likewise turned in impressive rides on Dunlop rubber, propelling Spain to a narrow runner-up result at the prestigious gathering.

Only three points separated the leading teams when racing concluded, and Everts proved instrumental in Belgium's triumph. Having placed second in Saturday's Open-class qualifying, the Belgian followed up with a pair of fourth-place moto finishes on Sunday. Spain mounted a determined challenge across the weekend, briefly holding the top spot after the first moto before finishing three points adrift of Belgium.

Prado, a two-time MXGP champion, claimed second in both of his outings, enough to head the MXGP standings, while Farres contributed a fourth and a fifth to Spain's total. France also delivered Dunlop success, with Kawasaki's full-time pairing of Romain Febvre and Mathis Valin racing before a home crowd. While his teammates struggled, Febvre produced one of the day's standout individual displays, winning the opening moto and then taking third in the finale, where he also grabbed the Holeshot.

Those results placed Febvre second in the MXGP class behind Prado, while Farres and Camden McLellan of South Africa topped the MX2 standings. Everts ended second in the Open category, with fellow Dunlop rider Pauls Jonass of Latvia third. Dunlop riders claimed three of six race wins across qualifying and the main motos, and five of the nine Sunday podium finishers used the brand.

In total, 32 competitors from 16 nations depended on Dunlop's Geomax MX34 front and Geomax MX14 rear tyres, engineered respectively for soft-to-mid terrain and loose-surface traction. The weekend rounds off another standout season for Dunlop. Farres captured the MX2 world title and led Triumph Racing to a one-two with McLellan, while Febvre was MXGP runner-up after winning the crown on Dunlop the previous year. In America, Ken Roczen rode Dunlop to a first 450cc AMA Supercross championship, continuing Dunlop's unbroken run of AMA Supercross and Pro Motocross titles since 2010.

Wim Van Achter, Motorcycle Motorsport Manager EMEA, Dunlop Motorcycle Europe, said, “It has been a fantastic weekend of racing at the Motocross of Nations, and we congratulate Dunlop rider Liam Everts on the victory with Team Belgium. Team Spain fought hard all weekend, with Jorge and Guillem helping the team fight right to the end for the victory. We’re pleased that so many top riders continue to choose Dunlop Geomax tyres, and the results across the field weekend underline the performance of our Geomax MX34 and MX14 products.”