Hankook Tire has partnered with DriverReviews, a platform for verified tyre reviews of current models in the UK, to help consumers make informed purchasing decisions.

The reviews provided by the consumers will be verified and published on the tyre maker’s UK website, making it the first tyre maker in the UK to do so. Hankook Tire currently has over 5,000 product reviews on its website.

Zoe Baldwin, Marketing and Communications Manager of Hankook Tyre UK, said, “As reviews have become a very important force in online consumer decision making, it seemed a natural progression to provide genuine reviews of our products on our website. This will enable consumers to make an informed choice when selecting their tyre brand. We have partnered with DriverReviews to ensure consumers are confident in their choice of Hankook tyres before purchasing. As the reviews are requested at three intervals of ownership, after 3 months, 12 months, and 18-24 months, consumers can provide the most accurate, honest opinions across the product’s lifecycle.”

Adam Butcher, Head of Product at DriverReviews, said, “We are very pleased to announce our partnership with Hankook – one of the fastest-growing and leading premium tyre makers in the world. Thousands of customers have already used DriverReviews to review and voice their opinion on Hankook’s wide range of high-quality and high-performance products, and it is exciting that our partnership will enable Hankook to syndicate these reviews into their marketing communications. It’s an important step for DriverReviews to collaborate with partners such as Hankook to ensure that more customers are given the opportunity to read genuine authentic tyre reviews to guide their future purchases and help them make the right choice in a sometimes-complicated customer experience.”

Although DriverReviews is currently only integrated into the UK website, Hankook plans to roll out across more countries in 2022. (TT)

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Tana Oy has announced the appointment of AB Equipment as its new authorised distributor for the New Zealand market, a strategic move that bolsters the Finnish manufacturer’s footprint across the Asia-Pacific region. This collaboration is designed to elevate local service capabilities and ensure that New Zealand-based operators receive responsive, on-the-ground support.

AB Equipment, a nationally recognised provider with deep expertise in material handling, construction, forestry and municipal machinery, will now carry Tana’s complete range of landfill compactors and recycling equipment. Leveraging its extensive countrywide service infrastructure and technical proficiency, the distributor is well-equipped to manage customer needs from initial commissioning through to long-term maintenance and repairs.

Within Tana’s global sales network, authorised distributors are instrumental in delivering region-specific knowledge and comprehensive lifecycle care. This latest agreement reinforces that commitment, promising New Zealand customers enhanced reliability and sustained operational value from their Tana machines while further solidifying the brand’s international service standards.

Gerd Schreier, VP Sales and Marketing, Tana Oy, said, “Expanding our distributor network with strong local partners is a key part of our growth strategy. AB Equipment’s deep market knowledge and nationwide coverage make them an excellent fit to represent Tana in New Zealand. Together, we can better support waste management operators with efficient and sustainable solutions.”

Peter Dudson, CEO, AB Equipment, said, “With over a century of experience in heavy equipment and a strong focus on customer support, we are excited to bring Tana’s solutions to the New Zealand market. Tana’s technology aligns well with the needs of our customers, particularly in improving efficiency and supporting more sustainable waste management practices.”

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Michelin has opened a new Michelin Tyres & Services (MTS) outlet in Kanpur in partnership with HJ Wheels, expanding access to its products and services in the city and surrounding areas.

Located in Harsh Nagar, the outlet offers Michelin's range of passenger car, SUV and two-wheeler tyres, including the Primacy, Pilot Sport, Latitude Sport and LTX Trail series. It also provides tyre-related services and automotive accessories.

The facility was inaugurated by Annu Mehla, Regional Sales Head – B2C (North and East), Michelin India, alongside the HJ Wheels team.

Shantanu Deshpande, Managing Director of Michelin India, said: "Kanpur is a pivotal market in Michelin's North India growth journey with a strong automotive customer base and a growing interest in premium products. The launch of our new Michelin Tyre & Services store is a step towards bringing Michelin's globally benchmarked products and services closer to this growing base of discerning customers. As we prepare to introduce Made-in-India passenger car tyres, we remain focused on delivering premium mobility solutions tailored to the evolving needs of Indian consumers."

Michelin said the outlet is intended to improve access to its products and services as demand for premium automotive offerings grows in the region.

The company said Kanpur's improving connectivity through new expressways, expanding presence in electric and advanced manufacturing, ongoing urban development and changing consumer preferences influenced its decision to strengthen its retail network in the city.

The new outlet has been established with HJ Wheels, an automotive aftermarket business that has operated in Kanpur since 1989. Michelin said the partnership reflects its strategy of working with established local retailers to expand its customer reach.

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Hankook Tire has earned a notable honour in the 2026 Auto Express Product Awards, with its Ventus evo model receiving a commendation within the Summer Tyre classification. The recognition places the company’s flagship ultra-high-performance tyre among the year’s most impressive automotive products as determined by the influential British publication.

This accolade traces back to an extensive comparative analysis conducted by Auto Express, the findings of which first appeared in the magazine’s August 2025 edition. The testing regimen focused on the widely used 225/40 R18 size and featured nine competing brands. The subsequent awards announcement, which included this commendation, was made public in the periodical's April 2026 issue.

Evaluation protocols were notably exhaustive, encompassing both wet and dry surface assessments alongside metrics such as rolling resistance and acoustic comfort. Wet-track drills scrutinised braking distances, cornering stability and aquaplaning resistance, while dry-track sessions measured steering precision, grip levels and chassis balance. Judges additionally conducted subjective road tests to gauge steering feedback and ride quality across diverse pavement types.

The Ventus evo ultimately claimed third position overall, distinguishing itself particularly through superior wet-weather capabilities, including braking performance that rivalled the category leader. Designed as the newest iteration of Hankook’s premier summer tyre line, the product incorporates sophisticated tread architecture aimed at premium sports sedans and coupes. This commendation bolsters Hankook’s reputation for engineering tyres that adeptly harmonise dynamic handling, safety margins and cost-effectiveness for discerning motorists.

Ho Seok Chea, Managing Director, Hankook Tyre UK, said, “Independent third-party testing is a valuable endorsement of our engineering standards, confirming that our products provide the quality, performance and long-term reliability expected in real-world conditions.”

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Mitas has confirmed its role as the Main Sponsor for the 71st World Ploughing Championship, scheduled to take place from 3 to 6 September 2026 in Osijek-Baranja County, Croatia. This engagement follows the brand’s notable participation in the 2025 edition held in the Czech Republic, reinforcing its dedication to premier agricultural events that honour farming heritage.

Organised under the World Ploughing Organisation, the competition will draw participants and agricultural professionals from over 30 nations. The event serves as a global stage for ploughing proficiency, embodying precision and land stewardship – principles that resonate with Mitas’ ongoing mission to support the farming community worldwide. The company will leverage its sponsorship to secure a visible event presence, facilitating direct interaction with farmers, dealers and industry partners at its dedicated stand.

Attendees can explore the company’s latest agricultural tyre innovations, including the GRANTERRA series for high-horsepower tractors and the AGRITERRA ULTRA for transport applications. Additionally, Mitas will back the Croatian national ploughing team, aiding local competitors in their home-country challenge against elite international ploughmen and women.

Roberta D'Agnano, Global Brand Director Mitas at Yokohama TWS, said "Ploughing is one of the oldest agricultural skills, yet it remains a powerful symbol of everything that makes farming extraordinary: precision, experience and dedication to the land. That is why the World Ploughing Championship feels so close to the Mitas spirit. It brings together people who share a genuine passion for agriculture and a constant drive to do things better. We are proud to return as Main Sponsor, supporting these passionate teams and showcasing solutions that help farmers tackle today's challenges with confidence."

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