Hankook Tire’s UK Website To Feature Consumer Reviews From DriverReviews

Hankook Tire’s UK Website To Feature Consumer Reviews From DriverReviews

Hankook Tire has partnered with DriverReviews, a platform for verified tyre reviews of current models in the UK, to help consumers make informed purchasing decisions.

The reviews provided by the consumers will be verified and published on the tyre maker’s UK website, making it the first tyre maker in the UK to do so. Hankook Tire currently has over 5,000 product reviews on its website.

Zoe Baldwin, Marketing and Communications Manager of Hankook Tyre UK, said, “As reviews have become a very important force in online consumer decision making, it seemed a natural progression to provide genuine reviews of our products on our website. This will enable consumers to make an informed choice when selecting their tyre brand. We have partnered with DriverReviews to ensure consumers are confident in their choice of Hankook tyres before purchasing. As the reviews are requested at three intervals of ownership, after 3 months, 12 months, and 18-24 months, consumers can provide the most accurate, honest opinions across the product’s lifecycle.”

Adam Butcher, Head of Product at DriverReviews, said, “We are very pleased to announce our partnership with Hankook – one of the fastest-growing and leading premium tyre makers in the world. Thousands of customers have already used DriverReviews to review and voice their opinion on Hankook’s wide range of high-quality and high-performance products, and it is exciting that our partnership will enable Hankook to syndicate these reviews into their marketing communications. It’s an important step for DriverReviews to collaborate with partners such as Hankook to ensure that more customers are given the opportunity to read genuine authentic tyre reviews to guide their future purchases and help them make the right choice in a sometimes-complicated customer experience.”

Although DriverReviews is currently only integrated into the UK website, Hankook plans to roll out across more countries in 2022. (TT)

 

Titan Forges Strategic Alliance With Triangle To Expand OTR Portfolio Across North America

Titan Forges Strategic Alliance With Triangle To Expand OTR Portfolio Across North America

Titan International, a global leader in off‑the‑road (OTR) tyre and wheel manufacturing and distribution, has entered into a significant 10-year exclusive distribution agreement with Triangle Tire USA. This strategic alliance grants Titan exclusive rights to distribute both Triangle and Diamondback branded OTR tyres across United States. By combining Triangle’s global manufacturing expertise with Titan’s extensive North American dealer network and the established recognition of the Diamondback brand, the partnership aims to deliver a comprehensive and unified portfolio of high-performance OTR solutions.

The collaboration enhances Titan’s product offering to include a diverse range of radial and bias tyres suited for the most demanding off-road environments. Customers across critical sectors such as mining, construction, earthmoving, aggregates, industrial operations and equipment rental will benefit from this expanded selection. The integrated portfolio supports a wide array of heavy machinery, including large earthmoving equipment, loaders, dozers, scrapers, haulage vehicles, mobile cranes and container handling machinery for ports, as well as industrial and rental fleets.

This initiative is designed to strengthen the market presence of the combined Titan, Triangle and Diamondback brands within the OTR sector. By leveraging Titan’s national sales and support infrastructure, the partnership aims to drive long-term performance through enhanced dealer adoption and improved customer satisfaction. The arrangement ensures that end users have access to a broader spectrum of mission-critical tyre solutions backed by reliable distribution and service support.

The initial rollout of Triangle and Diamondback OTR products is currently underway through Titan’s dealer network in United States. An expanded range of sizes and patterns is scheduled for release throughout the year, with dealers encouraged to consult their Titan representatives for detailed information on availability, specifications and ordering procedures.

Paul Reitz, CEO & President, Titan International, said, “This partnership combines Titan’s deep channel reach with Triangle’s expanding OTR portfolio to deliver a broader, more competitive offering to our customers – backed by Titan’s service, training and technical support. We’re excited to bring the Triangle and Diamondback families into our US distribution platform to improve availability, coverage, and value across critical OTR customers.”

Campbell Metcalfe, CEO, Triangle Tire USA, said, “Triangle is pleased to join forces with Titan to bring our OTR innovations to more US customers, faster. Titan’s scale, distribution strength and customer support capabilities will substantially enhance access to Triangle and Diamondback products across key industries.”

Radar Tires Expands Renegade-X Line With Nine New Sizes, Including First 26-Inch Fitments

Radar Tires Expands Renegade-X Line With Nine New Sizes, Including First 26-Inch Fitments

Radar Tires, a globally recognised manufacturer known for its off-road and high-performance products, is broadening its footprint in the light truck and off-road vehicle segment with a major expansion of its popular Radar Renegade-X line. Responding directly to robust market demand and the model's sustained success among enthusiasts, the company will introduce nine new sizes featuring rim diameters from 18 to 26 inches. A key highlight of this expansion is the debut of 26-inch options, catering to the growing trend of customised and lifted trucks requiring larger wheel fitments.

Since its market introduction, the Renegade-X has built a strong reputation for delivering uncompromising off-road capability without sacrificing on-road civility. Consumer feedback consistently praises its superior traction in mud and rocky terrain, its robust durability and notably low road noise – a combination rarely achieved in the mud-terrain category. This balance of aggressive performance and refined driveability has solidified its appeal.

The tyre’s distinctive design is the result of a collaboration with the renowned Italian design house GFG Style, blending engineering rigor with premium aesthetics. Its technical features include a high void-to-lug ratio designed for effective self-cleaning in mud, alongside a specialised rock-crawl compound for enhanced grip on varied surfaces. Durability is addressed through a three-ply sidewall construction, while a strategic combination of stone ejectors and serrations protects the tyre casing. Furthermore, sidewall lugs inspired by stealth design not only contribute to a striking visual profile but also improve lateral traction in challenging conditions.

The newly added sizes are intended for a wide range of vehicles, including Jeeps, pickup trucks and full-size SUVs. Availability is scheduled to commence through authorised dealers in February 2026, with additional sizes arriving through April of that year.

Rob Montasser, Vice President, Radar Tires, said, “The response to the Radar Renegade-X has exceeded our expectations, and our dealer partners have consistently requested additional sizes to meet customer demand. This nine-size expansion, including our first 26-inch rim diameter sizes, demonstrates our commitment to providing dealers with a comprehensive product offering that supports sustained, profitable growth while giving consumers more choices for their vehicles.”

Nokian Tyres Publishes Climate Transition Plan

Nokian Tyres Publishes Climate Transition Plan

Nokian Tyres has formally released its climate transition plan, a comprehensive roadmap guiding the company’s decarbonisation efforts. This strategy is anchored in the company’s near- and long-term climate objectives, which received validation from the Science Based Targets initiative in 2024. Crucially, the organisation’s ambition to achieve net-zero emissions across Scope 1, 2 and 3 aligns with the stringent requirements of limiting global warming to 1.5°C, as dictated by contemporary climate science.

The company has already made significant progress, particularly within its own operations. By the close of 2025, Nokian Tyres had successfully reduced absolute Scope 1 and 2 emissions by more than 38 percent relative to the 2022 baseline, edging closer to its interim target of a 42 percent reduction by 2030. The newly published plan elaborates on this trajectory, detailing the primary sources of emissions and the essential strategies for reduction both internally and across the broader value chain. These actions are designed to meet the 2030 benchmarks while maintaining a clear pathway towards the ultimate goal of net-zero greenhouse gas emissions by 2050.

Endorsed by the company’s Board of Directors, the plan is a living document subject to updates as emission-reduction technologies and methodologies evolve. Further details are accessible on the corporate website. This strategic approach is already yielding tangible results and external recognition. The company’s Romanian facility stands as the world’s first full-scale tyre factory to achieve zero CO2 emissions in its own operations. Furthermore, this commitment to sustainability was acknowledged in 2025 by TIME Magazine, which named Nokian Tyres one of the World’s Most Sustainable Companies, and by CDP, which awarded the firm its sixth consecutive leadership-level score for climate action.

Paolo Pompei, President and CEO, Nokian Tyres, said, “Our work towards net-zero emissions is not only about us but also about drivers worldwide. Through our actions and innovations, we reduce the environmental impact of tyre manufacturing while delivering the safety and quality that define Nokian Tyres.”

Giti Tire Outlines Comprehensive Winter Safety Strategy

Giti Tire Outlines Comprehensive Winter Safety Strategy

As temperatures drop and road conditions become increasingly unpredictable, ensuring vehicle safety demands more than cautious driving. Giti Tire, drawing on over seven decades of global expertise, offers both advanced tyre technology and practical guidance to help drivers navigate winter’s challenges with confidence. Their latest winter offerings, the Giti Winter Comfort WT26 and the Giti Winter Control WT80, cater to a wide range of vehicles with sizes spanning R15 to R22. These tyres, developed under the AdvanZtech platform with Ice Surface Adhesion Technology 3.0, demonstrate how innovation can directly enhance grip and stability in icy and snowy conditions.

However, even the most sophisticated tyres require proper maintenance to perform effectively. Giti highlights that drivers frequently overlook how colder weather affects their tyres. A significant drop of 10°C can cause tyre pressure to decrease, which in turn impacts braking and handling. Checking pressure monthly when the tyres are cold helps maintain optimal performance. Tread depth is another critical factor; once it nears the wear indicators, replacement is essential. Additionally, the condition of the rubber itself matters – prolonged exposure to moisture, harsh sunlight or road chemicals can accelerate aging. Simple habits like parking carefully and clearing debris from the tread grooves can prevent damage and extend tyre life.

When temperatures consistently hover below 7°C, or when frost and snow coat the roads, switching to dedicated winter tyres becomes a necessity rather than an option. Unlike all-season alternatives, winter tyres retain their flexibility in extreme cold, offering superior traction on slippery surfaces. This translates to more controlled acceleration, braking and cornering. The WT26, for instance, is engineered for comfort and quiet operation. Its specialised rubber compound works to absorb the thin water layer on ice, while interlocking tread blocks and dense sipes provide secure footing without compromising cabin serenity. For those who prioritise dynamic handling, the WT80 employs a bionic tread pattern and tightly packed sipes that act like brushes on ice, sharpening steering response and braking precision. Advanced groove designs also boost snow traction, while noise optimisation technology ensures a refined ride even at higher speeds.

Beyond tyres, a holistic approach to winter preparation is vital. Drivers should verify that lighting, brakes and steering systems are in peak condition before the season sets in. Choosing the right windshield washer fluid, one rated for local low temperatures, prevents freezing and maintains visibility. On the road, managing fogged windows, using lights appropriately and keeping a steady rhythm on slick surfaces are key defensive driving techniques. Electric vehicle owners face unique considerations; preserving battery health means avoiding extended parking in extreme cold with a low state of charge. Even routine car washing matters – opting for warmer parts of the day and using warm water reduces stress on paint and glass caused by rapid temperature changes.

These combined efforts, from high-tech tyre selection to mindful daily habits, form a comprehensive safety net. By attending to both the obvious and easily missed details, drivers can significantly reduce risk and maintain control throughout the winter months.