Hankook Tire has partnered with DriverReviews, a platform for verified tyre reviews of current models in the UK, to help consumers make informed purchasing decisions.

The reviews provided by the consumers will be verified and published on the tyre maker’s UK website, making it the first tyre maker in the UK to do so. Hankook Tire currently has over 5,000 product reviews on its website.

Zoe Baldwin, Marketing and Communications Manager of Hankook Tyre UK, said, “As reviews have become a very important force in online consumer decision making, it seemed a natural progression to provide genuine reviews of our products on our website. This will enable consumers to make an informed choice when selecting their tyre brand. We have partnered with DriverReviews to ensure consumers are confident in their choice of Hankook tyres before purchasing. As the reviews are requested at three intervals of ownership, after 3 months, 12 months, and 18-24 months, consumers can provide the most accurate, honest opinions across the product’s lifecycle.”

Adam Butcher, Head of Product at DriverReviews, said, “We are very pleased to announce our partnership with Hankook – one of the fastest-growing and leading premium tyre makers in the world. Thousands of customers have already used DriverReviews to review and voice their opinion on Hankook’s wide range of high-quality and high-performance products, and it is exciting that our partnership will enable Hankook to syndicate these reviews into their marketing communications. It’s an important step for DriverReviews to collaborate with partners such as Hankook to ensure that more customers are given the opportunity to read genuine authentic tyre reviews to guide their future purchases and help them make the right choice in a sometimes-complicated customer experience.”

Although DriverReviews is currently only integrated into the UK website, Hankook plans to roll out across more countries in 2022. (TT)

 

India’s tyre exports rose 16 percent year on year to INR 77 billion in the first quarter of FY2026–27, despite geopolitical uncertainty, supply-chain disruptions and elevated input and logistics costs, according to the Automotive Tyre Manufacturers’ Association (ATMA), citing data from the Ministry of Commerce.

The April–June performance builds on a record export value of INR 273.12 billion in FY2025–26, indicating sustained external demand for Indian-manufactured tyres.

Passenger car radial (PCR) tyres led the growth, with export value increasing 21 percent during the quarter.

Arun Mammen, Chairman of ATMA, said: “The significant growth in tyre exports during the first quarter represents a strong start to the new financial year. It reflects the growing acceptance of Indian-manufactured tyres across discerning global markets and the sustained investments made by the industry in technology, capacity, product development and quality.”

Europe was a key growth driver, with exports to the region rising 25 percent to INR 30.03 billion in the quarter, accounting for nearly 40 percent of total tyre exports. The US remained the single largest export destination, contributing 16 percent of overall export value. Indian tyres are exported to more than 170 countries.

India’s global presence is also supported by tyres supplied as original equipment on vehicles manufactured domestically and exported worldwide.

ATMA said improved market access through trade agreements and supportive export policies could help the industry sustain momentum and strengthen India’s position as a global tyre manufacturing and export hub.

The Indian Rubber Materials Research Institute (IRMRI) recently announced the appointment of Professor (Dr) Abhijit Bandyopadhyay as its new Director. In a tete-a-tete with Tyre Trends, he delves into his top priorities and IRMRI’s roadmap under his leadership.

What will be your top priorities as the new director of IRMRI?

I have a list of four priorities. The first is to transform IRMRI from a testing and certification centre into an innovation hub that integrates research, technology development, scale-up engineering, innovation and commercialisation for the tyre and non-tyre rubber industries. The second priority is developing technologies for EV tyres. While automakers are using lightweight polymer composites and foams to offset battery weight, advancing EV tyre technology will remain a key focus.

Thirdly, to undertake autonomous research that benefits industry beyond traditional rubber compounds, covering plastics, rubber-plastic blends, advanced polymer systems and other emerging materials. Finally, internationalise IRMRI by establishing MoUs with global industries and academic institutions.

Sustainability and circularity are becoming central themes across industries. How do they fit into your vision for IRMRI?

Sustainability should not be viewed as a separate objective; it must be embedded in every project we undertake. Every technology we develop should inherently follow sustainable principles. The introduction of Extended Producer Responsibility (EPR) has fundamentally changed the tyre industry’s responsibilities by making manufacturers accountable for the waste generated by their products.

This naturally increases the importance of reclaimed rubber, rubber crumb, recycling technologies and broader circular economy practices. Today, applications for reclaimed materials remain limited and expanding their use will become an important research area.

How will you strengthen collaboration between IRMRI, academia and industry?

IRMRI has always supported industry through its testing services but its contribution to research and development can become much stronger. At present, academia and industry operate with very different priorities. IRMRI is uniquely positioned to bridge this gap because it already has advanced facilities in Chennai, Thane and the Eastern Centre, with new centres coming up in Tripura and Delhi.

Building on existing collaborations at the Thane Centre, IRMRI should expand partnerships with universities, IITs and industry beyond rubber technology into areas such as mechanical engineering, machine design, sustainable rubber processing, simulation, modelling, artificial intelligence and other multidisciplinary fields to strengthen both its research capabilities and national stature.

What are the biggest challenges facing India’s rubber and tyre industry today?

The industry’s biggest challenge is sustainability, particularly recycling, devulcanisation and compliance with EPR. While significant progress has been made in developing rubber and polymer products across numerous industries, recycling remains a major technological hurdle.

The same challenge extends beyond rubber to composite materials. Although material development has advanced considerably, achieving efficient, commercially viable recyclability remains one of the industry’s greatest unresolved problems.

What do you expect to be the biggest challenges in your new role at IRMRI?

I have worked closely with industry for the past 16 years and almost all of my current research projects are industry-sponsored. I understand industrial expectations, priorities and ways of working, so adapting to the industry itself will not be difficult.

The real challenge will be transforming IRMRI from a testing institute into a research and innovation institute. Achieving this will require a clear roadmap, well-designed policies and systematic implementation with some trial and error along the way.

How do you see AI and digital technologies accelerating rubber materials research?

AI, simulation, modelling and digital engineering will become integral parts of IRMRI’s future development strategy rather than standalone initiatives. Artificial intelligence is fundamentally a form of data science. It involves developing computational models and predictive systems that help researchers analyse data more intelligently and efficiently.

Computation, simulation and modelling are becoming increasingly important. The tyre industry already relies heavily on these tools because modern tyre development would be almost impossible without them. However, the non-tyre rubber industry has not yet adopted them to the same extent. Simulation and modelling also contribute engineering efficiency, reducing development costs, optimise manpower deployment and enable better product design before physical prototypes are built.

How can IRMRI strengthen its testing capabilities to meet future industry requirements?

IRMRI already has strong testing facilities for existing technologies, but the rapid growth of electric vehicles makes specialised EV tyre testing an important priority.

We also need to evaluate whether current testing protocols adequately assess EV-specific requirements such as acoustic performance, vibration characteristics and other parameters beyond rolling resistance. Where gaps exist, IRMRI will develop new testing methodologies and standards tailored to EV tyres.

What emerging technologies and materials should IRMRI focus on in the coming years?

Sustainability and next-generation materials must be major priorities. As bio-composites and natural-material-based rubber products gain importance, standardised testing methods for many rubber-polymer bio-composites are still lacking. Developing reliable performance evaluation standards for these materials while strengthening capabilities in recycling, devulcanisation and circular economy technologies will help Indian manufacturers meet global quality standards.

Material innovations, particularly in solution-grade Styrene-Butadiene Rubber (SBR), will also require advanced testing, reinforcing IRMRI’s vision of becoming an innovation-driven institute.

How can IRMRI help Indian manufacturers meet global quality standards?

Helping Indian manufacturers meet increasingly demanding global quality and performance standards begins with addressing the industry’s biggest technological challenges, which is recycling, devulcanisation and circular economy requirements. If IRMRI can develop technologies in these areas, it will benefit both the rubber and non-rubber industries.

As an NABL-accredited institution, IRMRI also has a unique advantage over most universities, whose testing and certifications, while technically credible, are generally not accepted for commercial compliance. Now that IRMRI has been recognised as an institute, it will strengthen its independent certification capabilities and establish itself as a nationally and internationally respected authority for testing and certification.

Does India need stronger collaborative testing programmes?

Yes. India needs a more structured ecosystem that brings together research institutes, OEMs, raw material suppliers, manufacturers, universities and IITs throughout testing and product development. IRMRI should become the platform that connects academia’s knowledge-driven research with industry’s application- and product-oriented approach, accelerating innovation.

Internationally, this model has proven successful through industry-sponsored academic programmes that create a continuous pipeline of research, skilled talent and commercial innovation. India has some examples of such collaborations, but they remain scattered and should be expanded significantly.

How do you plan to change the industry’s perception of IRMRI?

One of my biggest objectives is to fundamentally change how both the tyre and non-tyre industries perceive IRMRI. Today, the institute is primarily viewed as a testing laboratory. Testing will always remain an essential function, but I want IRMRI to be recognised as much more than that.

My vision is for IRMRI to become an innovation hub where research, technology development, product innovation, industrial problem-solving, scale-up engineering, commercialisation, multidisciplinary collaboration and advanced materials research all come together. Changing that perception will take time, but we will build that bridge eventually.

What opportunities do you see for retreading technology?

Retreading has enormous potential but also significant technical challenges because it involves bonding a new tread to an already vulcanised tyre. While unvulcanised rubber is naturally tacky, vulcanisation removes this property, making two vulcanised surfaces difficult to bond.

Strong adhesion requires roughening both surfaces for mechanical anchorage followed by specialised adhesives and carefully controlled processing. Since India’s retreading industry remains fragmented, advancing retreading technology will be a key focus, particularly for its sustainability and resource conservation benefits.

Looking ahead, what will define the success of IRMRI?

Success, in my view, will not be measured by the number of tests conducted or certifications issued but by whether IRMRI becomes an innovation-driven institute. That means undertaking autonomous research, developing industry-focused technologies, strengthening academia-industry collaboration and more.

Indian manufacturers compete globally. Ultimately, I want IRMRI to be recognised not just as a testing centre but as one of India’s leading innovation hubs for rubber, polymers, advanced materials and sustainable industrial technologies.

Linglong Tire has confirmed its continued role as the Official Tyre Partner of Chelsea Football Club for the 2026/2027 campaign, a season that commenced with a 3-2 away victory for the Blues over Fulham FC. The renewed agreement ensures the brand’s prominent visibility throughout the upcoming fixtures.

As a Global Tyre Partner, Linglong’s branding will feature extensively on digital perimeter boards at Stamford Bridge during all Premier League, FA Cup and League Cup home matches, alongside additional placements on static partner boards and the club’s official website. The comprehensive sponsorship package also includes regular match tickets, VIP hospitality allocations, co-branding rights and deep integration into club media content. Furthermore, the partnership extends to Chelsea Women’s home games, with joint digital activations designed to strengthen fan engagement.

Initial social media contests on Linglong’s European channels have already launched, with winners set to attend the upcoming home fixture against Brighton & Hove Albion. Founded in 1905, Chelsea stands as one of England’s most historic and decorated clubs, boasting over 30 major trophies, including six league titles, two UEFA Champions League crowns and a FIFA Club World Cup victory, underscoring the prestige of Linglong’s ongoing association.

Italian bicycle tyre manufacturer Vittoria has solidified its prominent status in mountain biking by securing a role as an Official Partner of Val di Sole Bikeland for the 2026 UCI Mountain Bike World Championships. The prestigious five-day competition is being held from 26 to 30 August 2026 at the Daolasa Arena in Commezzadura, a venue renowned as one of the sport’s most iconic global destinations.

The world championships will feature a comprehensive programme of elite racing, with world titles and the coveted rainbow jerseys on the line across multiple disciplines. Events will include Cross-country Olympic, Cross-country Short Track, the Team Relay, Downhill and E-MTB Cross-country, drawing the planet’s top riders to the Trentino valley for a week of high-stakes competition.

Beyond its partnership with the event, Vittoria’s deep-rooted commitment to the sport is evidenced by its long-term support of prominent national cycling federations. The brand currently backs the Italian Cycling Federation, USA Cycling, the Royal Dutch Cycling Union and the Japan Professional Cyclist Association, underlining its dedication to fostering mountain biking at the elite level. With these four national bodies and a roster of world-class athletes relying on its products, Vittoria is poised to be a central figure throughout the championships.

At the venue, Vittoria will operate a dedicated exhibition space in the heart of the action, offering athletes, media, industry insiders and fans a chance to explore its latest technological innovations and view the equipment used by top competitors. This presence reflects Vittoria’s enduring history in international racing and its ongoing investment in developing high-performance tyres and accessories for cyclists of all levels, from professional racers to dedicated amateurs across every cycling discipline.

Stijn Vriends, Chairman & CEO, Vittoria, said, "Being part of the 2026 UCI Mountain Bike World Championships while also supporting some of the world's leading national cycling federations is a tremendous source of pride for us. Val di Sole is one of the true landmarks of international mountain biking and the perfect stage to celebrate our passion for this sport together with athletes, partners and fans from around the world."

Fabio Sacco, General Manager of Apt Val di Sole and Grandi Eventi Val di Sole, said, “The presence of an international brand such as Vittoria alongside the World Championships represents an important recognition for Val di Sole and for the work we have been carrying out for many years to promote and develop mountain biking. Collaborating with leading companies in the industry that share our vision and passion for this sport further strengthens the value of an event that will put Val di Sole and Trentino in the global spotlight. We are proud to welcome Vittoria to Daolasa di Commezzadura and to offer athletes, teams and fans an unforgettable experience in a region where mountain biking has become a fundamental part of its identity.”