Hankook Tire has partnered with DriverReviews, a platform for verified tyre reviews of current models in the UK, to help consumers make informed purchasing decisions.

The reviews provided by the consumers will be verified and published on the tyre maker’s UK website, making it the first tyre maker in the UK to do so. Hankook Tire currently has over 5,000 product reviews on its website.

Zoe Baldwin, Marketing and Communications Manager of Hankook Tyre UK, said, “As reviews have become a very important force in online consumer decision making, it seemed a natural progression to provide genuine reviews of our products on our website. This will enable consumers to make an informed choice when selecting their tyre brand. We have partnered with DriverReviews to ensure consumers are confident in their choice of Hankook tyres before purchasing. As the reviews are requested at three intervals of ownership, after 3 months, 12 months, and 18-24 months, consumers can provide the most accurate, honest opinions across the product’s lifecycle.”

Adam Butcher, Head of Product at DriverReviews, said, “We are very pleased to announce our partnership with Hankook – one of the fastest-growing and leading premium tyre makers in the world. Thousands of customers have already used DriverReviews to review and voice their opinion on Hankook’s wide range of high-quality and high-performance products, and it is exciting that our partnership will enable Hankook to syndicate these reviews into their marketing communications. It’s an important step for DriverReviews to collaborate with partners such as Hankook to ensure that more customers are given the opportunity to read genuine authentic tyre reviews to guide their future purchases and help them make the right choice in a sometimes-complicated customer experience.”

Although DriverReviews is currently only integrated into the UK website, Hankook plans to roll out across more countries in 2022. (TT)

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Giti Tire heads into the 2026 Nürburgring 24-Hour race from 14 to 17 May with a clear engineering mission, placing its tyres at the very centre of a live high-performance trial. The company treats the gruelling event not merely as a competition but as a decade‑long research platform where extreme track demands directly inform the durability and safety of everyday road tyres. What Giti learns on the Green Hell’s asphalt directly shapes its ultra‑high‑performance road tyres, enhancing handling precision and driver confidence worldwide.

The notorious Nordschleife, a 25‑kilometre maze of blind crests, 170 corners and volatile weather, serves as Giti’s primary outdoor laboratory. Unlike controlled indoor simulations, this circuit forces tyres to endure rapid temperature swings, sudden rain and sustained high‑speed loads, generating performance data that cannot be replicated elsewhere.

During the 24 hours of nonstop racing, Giti’s engineers systematically track how their compounds behave under relentless stress. They measure grip falloff, structural fatigue, wet‑weather response and heat dissipation lap after lap, turning every hour of darkness and every sudden shower into a learning opportunity for future tyre families.

Beyond technology, Giti has built a visible partnership with WS Racing and its all‑female ‘Girls Only – Ready to Rock the Green Hell’ campaign. The 2026 entry fields Carrie Schreiner, Janina Schall and Fabienne Wohlwend in a Porsche 911 GT3 Cup, while a separate Toyota Supra in the VT2‑RWD class continues developing emerging talents through the Girls Only Talent Pool.

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Continental has introduced a specialised tyre lineup for motorhomes as the camper season begins, addressing the unique technical demands of recreational vehicles. The company’s VanContact Camper tyre family includes two distinct models: the VanContact Ultra Camper for summer conditions and the VanContact A/S Ultra Camper as an all‑season alternative. Both products are engineered to handle the heavy weights, uneven axle loads, and long idle periods that typically challenge motorhome tyres.

Positioned as the flagship of the series, the VanContact A/S Ultra Camper targets users seeking maximum year‑round flexibility without the need for seasonal tyre changes. This all‑season tyre delivers reliable traction across diverse weather conditions while offering high mileage and efficient rolling performance. It is designed to serve equally well for spring season starts and continuous use throughout the year, making it a versatile solution for frequent travellers.

The reinforced carcass structure and high‑quality belt materials of the VanContact A/S Ultra Camper meet the Camping Pneu standard, which provides higher load capacities than conventional van tyres. From a technical perspective, Continental employs a robust tread design with thick rubber blocks, a protective abrasion rib, and stable sidewalls. A functional tread and sipe pattern, combined with an advanced rubber compound, promote even wear, low rolling resistance and dependable grip on changing road surfaces and in variable weather.

Alongside the all‑season version, the summer‑specific VanContact Ultra Camper remains available for warm‑weather optimisation. Continental emphasises that tyre condition at season start is critical, as extended inactivity, temperature swings and pressure fluctuations can compromise performance. The VanContact Camper family is positioned as a high‑durability solution for a safe and flexible start to the camping season and beyond.

Nicolas Jackisch, Product Manager – Van Tyres, Continental, said, “With the VanContact Camper tyre family, we take into account the load profiles and usage conditions of the motorhome segment. The VanContact A/S Ultra Camper stands for flexible all‑season performance and year‑round use, while the VanContact Ultra Camper is optimised for operation in warm temperatures. Both tyres are designed to deliver high load capacity, stability and safety.”

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Hankook Tire, in collaboration with Al Dobowi Tyre company, the official distributor of Hankook in UAE since 1978 under Al Dobowi Group, has announced a new sponsorship agreement with the Gulf County Championship, a community-based cricket league in the United Arab Emirates.

Starting from the 2026 season, Hankook will serve as a Division Sponsor for the league, which ranks among the UAE’s leading community cricket events. The championship features roughly 200 matches over three months, drawing more than 800 players across multiple divisions and primarily engaging the country’s South Asian community, where cricket holds strong cultural significance.

Through on-site branding and digital exposure via YouTube and social media, Hankook aims to boost brand awareness and customer engagement. Interactive programmes and promotional activities are planned to drive consumer conversion. Stellar Sports & Events organises the league.

Dae-hee Yun, Managing Director UAE, said, "This initiative marks an important step in expanding our customer and partner base across the UAE. Through strategic partnerships, we aim to further strengthen our sales competitiveness in the local market while reinforcing our premium brand positioning."

Waqas Faisal, General Manager, Al Dobowi Tyre Company, said, "Marking 50 years of presence in the UAE, this partnership is a significant milestone for Al Dobowi Group as the official distributor of Hankook Tires. Cricket plays a vital role in bringing communities together across the country, and the collaboration provides a strong platform for engaging with the local cricket community and strengthening our presence across the UAE, delivering results both on and off the field."

Rony James, General Manager, Stellar Sports & Events, said, "We are delighted to welcome Hankook Tire and Al Dobowi Group as key partners for the Gulf County Championship. This collaboration reflects the growing scale and professionalism of community cricket in the UAE. Our focus is to create a platform that delivers competitive cricket and meaningful brand engagement for our partners through on-ground and digital experiences."

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Tyres Europe has released its latest quarterly market update, prepared by the independent intelligence firm Astutus Research, which tracks tyre industry trends, mobility patterns and recovery and recycling efforts. The report provides fresh data on import shifts and used tyre generation across the EU27 plus United Kingdom.

Passenger car and light truck tyre imports into the region dropped by nearly 22 percent in January and February of 2026, a sharp reversal from the 26 percent increase seen in the first quarter of 2025. The total volume fell by 5.6 million units, driven largely by an 8.7-million-unit decline in Chinese shipments, which cut China’s market share from 74 to 52 percent. An ongoing European Union anti‑dumping investigation, with the potential for backdated duties, had encouraged heavy pre‑buying of Chinese tyres in 2025, peaking that September before accelerating into 2026. In response, ASEAN‑origin tyres, many from Chinese‑owned factories, tripled their share to 21 percent, led by Thailand and Vietnam, while Cambodia added nearly half a million units from a near‑zero base.

Truck and bus tyre imports from non‑European markets rose 24 percent over the same period. Thailand and Vietnam together increased shipments by 39 percent, lifting their combined share above 63 percent. Meanwhile, China’s position weakened as its volumes stagnated, and India emerged as the fourth largest source with a share exceeding five percent, pushing Egypt to fifth place ahead of Korea.

On sustainability, preliminary estimates from Astutus Research indicate that Europe generated approximately 4.4 million tonnes of used tyres in 2025, a figure essentially unchanged from the previous year. This overall stability hides divergent regional trends, with faster growth in Southern European markets such as Spain, Portugal and Greece, while larger Northern markets including the United Kingdom, Germany and France showed little or no increase. Replacement tyres account for more than 90 percent of used tyre tonnage, with the remainder coming from end‑of‑life vehicles.

Of the 4.4 million tonnes generated, around 0.6 million tonnes were reused as part‑worn tyres or retreaded. The term used tyres refers to all tyres removed from vehicles, while end‑of‑life tyres exclude those reused or retreaded. A decline in retreading has increased the share classified as end‑of‑life tyres, adding to volumes that require recovery or recycling.

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