Hankook Tire’s UK Website To Feature Consumer Reviews From DriverReviews

Hankook Tire’s UK Website To Feature Consumer Reviews From DriverReviews

Hankook Tire has partnered with DriverReviews, a platform for verified tyre reviews of current models in the UK, to help consumers make informed purchasing decisions.

The reviews provided by the consumers will be verified and published on the tyre maker’s UK website, making it the first tyre maker in the UK to do so. Hankook Tire currently has over 5,000 product reviews on its website.

Zoe Baldwin, Marketing and Communications Manager of Hankook Tyre UK, said, “As reviews have become a very important force in online consumer decision making, it seemed a natural progression to provide genuine reviews of our products on our website. This will enable consumers to make an informed choice when selecting their tyre brand. We have partnered with DriverReviews to ensure consumers are confident in their choice of Hankook tyres before purchasing. As the reviews are requested at three intervals of ownership, after 3 months, 12 months, and 18-24 months, consumers can provide the most accurate, honest opinions across the product’s lifecycle.”

Adam Butcher, Head of Product at DriverReviews, said, “We are very pleased to announce our partnership with Hankook – one of the fastest-growing and leading premium tyre makers in the world. Thousands of customers have already used DriverReviews to review and voice their opinion on Hankook’s wide range of high-quality and high-performance products, and it is exciting that our partnership will enable Hankook to syndicate these reviews into their marketing communications. It’s an important step for DriverReviews to collaborate with partners such as Hankook to ensure that more customers are given the opportunity to read genuine authentic tyre reviews to guide their future purchases and help them make the right choice in a sometimes-complicated customer experience.”

Although DriverReviews is currently only integrated into the UK website, Hankook plans to roll out across more countries in 2022. (TT)

 

Fornnax Bags AIRIA Special Export Award For Rubber Machinery

Fornnax Bags AIRIA Special Export Award For Rubber Machinery

Fornnax Technology has received the Special Export Award – Rubber Machinery for 2025–26 from the All-India Rubber Industries Association (AIRIA). The recognition stems from the company recording the highest export volume of tyre recycling plants to Europe, marking a significant achievement in its international trade performance.

For more than 10 years, Fornnax has driven innovation within India’s tyre recycling sector. The firm now holds a 90 percent share of the domestic market, while exports constitute 30 percent of its operations, serving regions such as Europe, Australia and the GCC. Its integrated, high-capacity recycling lines and shredding systems support a more circular ecosystem.

The company’s approach centres on complete infrastructure rather than standalone equipment, combining multiple shredding and size-reduction stages to boost throughput and reliability. Fornnax aims to expand its global footprint and advance technologies suited to rising international recycling demands.

Jignesh Kundaria, Founder and Director, Fornnax, said, “This honour from AIRIA is a reflection of an incredible journey we have undertaken over the years. When we started Fornnax, there was no established recycling industry in India to follow. We chose to build for the future instead. Today, when you see India’s tyre recycling sector, it has already transformed into a dynamic, high-growth industry, and we are proud to have played our part in building it.”

Apollo Tyres Launches AWE 733 Flotation Tyre For Mobile Excavators

Apollo Tyres Launches AWE 733 Flotation Tyre For Mobile Excavators

Apollo Tyres Ltd has expanded its industrial tyre portfolio with the introduction of the AWE 733 flotation tyre, engineered for mobile excavators working on soft and sensitive ground. Developed in Europe, the product reflects the company’s ‘Engineered for Tough Conditions’ approach, combining minimal surface compaction with high traction and durability.

The tyre, offered in size 600/50-22.5, targets construction, infrastructure and utility duties requiring low ground pressure and dependable off-road manoeuvrability. Its wide flotation tread incorporates rounded lugs and shoulders to reduce ground disturbance while preserving grip.

A steel-belted bias construction supports stability during lifting and digging, and a reinforced carcass with steel breaker guards against cuts and punctures. High flotation and a durable tread compound extend service life and cut downtime. Global sales begin in the fourth quarter of 2026.

Bernhard Schmolz, Division Head OHT Europe, said, “The AWE 733 flotation tyre is an important addition to our proven excavator portfolio. It combines flotation, traction and durability in a purpose-built solution, enabling operators to work productively in challenging conditions while reducing ground impact. It is another example of Apollo Tyres’ commitment to providing reliable and application-focused solutions for industrial equipment operators.”

Hankook Inks Five-Year Exclusive Racing Tyre Deal With Racing America

Hankook Inks Five-Year Exclusive Racing Tyre Deal With Racing America

Hankook Tire has entered a five-year partnership with Racing America, a US motorsports company, becoming the official tyre partner and exclusive racing tyre supplier for its major series from 2027 through 2031. The agreement was signed at Hankook’s Tennessee plant on 25 September local time.

Under the deal, Hankook will exclusively supply racing tyres to Racing America’s major series while collaborating on technical and engineering support, trackside services and joint marketing initiatives. The company will begin supporting Trans Am, a leading US road racing series, and International GT, a premium sports car racing series. It will also renew partnerships with Racing America’s Formula ladder series, which it has backed since 2019.

Trans Am, established in 1966, is a historic series featuring muscle cars with nearly six decades of competition. International GT showcases premium sports cars, while Racing America’s Formula ladder focuses on developing the next generation of formula drivers. Through the partnership, Hankook aims to display its racing tyre technology across North American motorsports and strengthen its premium brand position. Fan engagement will expand through exclusive tyre supply, technical and trackside support, event branding, digital and broadcast exposure and social media activities.

Globally, Hankook supplies racing tyres and supports teams at more than 70 motorsports events, including the FIA World Rally Championship. In North America, it continues expanding its premium presence through partnerships with major events such as the off-road racing event King of the Hammers.

ANRPC Secretary-General Joins Thailand–Malaysia Economic Forum 2026 As Panellist

ANRPC Secretary-General Joins Thailand–Malaysia Economic Forum 2026 As Panellist

Dr Suttipong Angthong, Secretary-General of the Association of Natural Rubber Producing Countries (ANRPC), served as a panellist at the Economic Forum 2026, hosted by the Royal Thai Embassy in Kuala Lumpur on 25 September 2026 at the Imperial Lexis Hotel. The event, titled ‘Bridging the Two Borders: Elevating Thailand – Malaysia Resilient Value Chains in Halal and Rubber Industries’, gathered government agencies, industry players, chambers of commerce, academia and think-tanks from both nations. H.E. Ms. Lada Phumas, Thailand's Ambassador to Malaysia, delivered welcoming remarks, followed by opening remarks from YB Tuan Haji Akmal Nasrullah bin Mohd Nasir, Malaysia's Minister of Economy.

Dr Angthong participated in Panel Session 2, titled ‘Strategic Partnership in Action: Advancing Thailand–Malaysia Sustainable Rubber Value Chain’, moderated by the Centre for IMT-GT Subregional Cooperation. Fellow panellists represented the Industrial Estate Authority of Thailand, Thai Eastern Group Holdings PCL, the Northern Corridor Implementation Authority and the Malaysian Rubber Board. Discussions centred on upstream-downstream cooperation, border economic corridors, joint research and development, international standards compliance and safeguarding smallholders and grassroots stakeholders.


Dr Angthong outlined the natural rubber market landscape and challenges confronting ANRPC member nations, including sustainability and traceability demands in importing markets, price volatility and the imperative to increase value addition within producing countries.

“ANRPC welcomes cooperation among its member countries that supports a sustainable and resilient natural rubber sector. Regional dialogue of this kind helps members share experience on value addition, standards compliance and smallholder welfare. ANRPC will continue to support its members with statistics, market analysis and a platform for cooperation,” said Dr Angthong.