Hankook Tire has partnered with DriverReviews, a platform for verified tyre reviews of current models in the UK, to help consumers make informed purchasing decisions.

The reviews provided by the consumers will be verified and published on the tyre maker’s UK website, making it the first tyre maker in the UK to do so. Hankook Tire currently has over 5,000 product reviews on its website.

Zoe Baldwin, Marketing and Communications Manager of Hankook Tyre UK, said, “As reviews have become a very important force in online consumer decision making, it seemed a natural progression to provide genuine reviews of our products on our website. This will enable consumers to make an informed choice when selecting their tyre brand. We have partnered with DriverReviews to ensure consumers are confident in their choice of Hankook tyres before purchasing. As the reviews are requested at three intervals of ownership, after 3 months, 12 months, and 18-24 months, consumers can provide the most accurate, honest opinions across the product’s lifecycle.”

Adam Butcher, Head of Product at DriverReviews, said, “We are very pleased to announce our partnership with Hankook – one of the fastest-growing and leading premium tyre makers in the world. Thousands of customers have already used DriverReviews to review and voice their opinion on Hankook’s wide range of high-quality and high-performance products, and it is exciting that our partnership will enable Hankook to syndicate these reviews into their marketing communications. It’s an important step for DriverReviews to collaborate with partners such as Hankook to ensure that more customers are given the opportunity to read genuine authentic tyre reviews to guide their future purchases and help them make the right choice in a sometimes-complicated customer experience.”

Although DriverReviews is currently only integrated into the UK website, Hankook plans to roll out across more countries in 2022. (TT)

Comments (0)

ADD COMMENT

Link Copied!

Sri Trang Group has formally inaugurated its annual internal sports tournament, the Somwang Cup 2026, reinforcing its dedication to employee welfare and organisational cohesion. The event is designed to enhance both physical and mental health among staff while simultaneously fostering a robust sense of unity and team spirit. This initiative is a core component of the group’s broader sustainability strategy, which prioritises the continuous improvement of its employees’ quality of life.

The official opening ceremony took place on 1 August 2026 at the Kickoff Arena in Hat Yai, Songkhla, featuring competitions in men’s football and women’s volleyball. The tournament has drawn significant participation, with over 800 employees from 11 different companies within the Sri Trang Group across Thailand. The men’s football competition, now in its fourth year, includes 44 teams, while the women’s volleyball event, in its second consecutive year, features 26 teams.

The competitive structure will see the leading squads from both disciplines progress to the final rounds scheduled for December. These culminating matches will determine the championship titleholders, with a combined total of more than THB 200,000 in prize money at stake.

Beyond the athletic contests, the Somwang Cup places a premium on positive sportsmanship, with Fair Play and Outstanding Athlete Awards recognising exemplary conduct. Having evolved into a cornerstone of the group’s corporate culture, the event is instrumental in building strong internal relationships and a resilient foundation for sustainable business growth.

Veerasith Sinchareonkul, Group CEO of Sri Trang Group, said, “At the heart of Somwang Cup 2026 is our commitment to creating a space where Sri Trang Group employees and members of the surrounding communities, particularly local young people who attend and support the competitions, can build meaningful relationships and strengthen their physical and mental well-being through sport. The event also provides an opportunity for younger generations to learn the value of teamwork. I believe that an organisation’s success should not be measured solely by its business performance or the results of a competition but also by the quality of life and well-being of its employees.”

Pirat Fuengfha, Sourcing Division Manager, and Veerin Auengteerasuwan, Human Resource Division Manager of Sri Trang Agro-Industry Public Company Limited (STA), together with Phuriwatt Seesuk, Community Engagement Manager of Sri Trang Gloves (Thailand) Public Company Limited (STGT), jointly commented, “Employees are one of the organisation’s most valuable resources. We are therefore committed to enhancing their quality of life and supporting both their physical and mental well-being. Organising football and volleyball competitions encourages employees to exercise regularly while also providing an opportunity for colleagues from different teams and locations to connect and participate in activities together through sport. We firmly believe that healthy, happy and engaged employees are a vital force in driving Sri Trang Group towards sustainable growth.”

Comments (0)

ADD COMMENT

Link Copied!

Triangle Tyre was honoured with the ‘2026 Green Development Model Enterprise Award’ at the 5th International Green Zero-Carbon Festival & ESG Leadership Summit in Shanghai on 29 July. The accolade recognises the manufacturer's sustained environmental commitment, operational sustainability framework and mature governance capabilities, aligned with the summit's theme of advancing green development.

The summit convened hundreds of leading enterprises for discussions on zero-carbon factories, low-carbon transitions, ESG deployment and circular economies. The award evaluates performance across strategic planning, technological innovation, clean energy adoption, supply chain management and social responsibility.

Triangle Tyre has integrated carbon neutrality into corporate strategy, establishing emission reduction targets for 2030 and a roadmap to carbon neutrality by 2050. The company holds energy efficiency ‘Leader’ status from the Ministry of Industry and Information Technology and national ‘Green Factory’ recognition. Manufacturing initiatives have reduced carbon intensity per product unit, while a biomass boiler retrofit increased renewable energy share.

In R&D, the company expands sustainable materials like recycled rubber and bio-based feedstocks. Supply chain efforts include green supplier evaluations, raw material traceability and a ‘zero deforestation’ pledge, with ESG metrics integrated into supplier management. The company also supports occupational health systems and public welfare initiatives. This award reflects Triangle Tyre's enduring sustainability commitment and plans to deepen ESG implementation for industry-wide green transformation.

Comments (0)

ADD COMMENT

Link Copied!

Maxion has released its inaugural global Life Cycle Assessment (LCA), marking a unified evaluation of environmental performance across its major product categories and two dozen manufacturing sites worldwide. This comprehensive study shifts the company from fragmented individual assessments to a cohesive global framework that covers both aluminium and steel wheel production.

The assessment, adhering to ISO standards and the Environmental Footprint 3.1 methodology, analysed 16 impact categories based on 2024 operational data. A substantial reliance on primary information from essential production phases has bolstered the study's credibility and precision. The results emphasise that raw materials, especially aluminium and steel, are the primary drivers of the product carbon footprint, pointing to material sourcing and supplier collaboration as crucial areas for future mitigation strategies.

By establishing this consistent global benchmark, Maxion enhances transparency and facilitates more informed customer discussions. The standardised data not only improves comparability across its wheel portfolio but also aids in pinpointing new opportunities for environmental reduction, supporting the sustainability requirements of clients and stakeholders alike.

Comments (0)

ADD COMMENT

Link Copied!

Apollo Tyres Ltd has marked two decades of collaboration between its Vredestein brand and the Ennstal-Classic, following the conclusion of the 2026 edition of the prestigious European historic rally. The event, held from 22 to 25 July, reinforced a partnership that has endured since the brand’s acquisition by Apollo in 2009.

This year’s rally featured nearly 200 historic vehicles traversing a 1,000-kilometre Alpine route, attracting motoring enthusiasts from across the continent. A central feature of the ongoing affiliation is the Vredestein Youngster Trophy, a category designed to foster interest in classic cars among younger participants.

Beyond event sponsorship, Apollo Tyres continues to expand its Vredestein Classic tyre portfolio, introducing new sizes and advanced materials for contemporary safety and performance. The comprehensive range, including Sprint Classic, Sprint+, Grip Classic, Snow Classic, Transport Classic and Quatrac Classic, offers period-correct styling for a wide array of vintage passenger cars, sports cars, commercial vehicles and 4x4s.

Udyan Ghai, Group Head – Marketing, Apollo Tyres Ltd, said, “This event brings together some of Europe’s finest historic vehicles and gives us the opportunity to share our passion for automotive heritage. Through our support of the Vredestein Youngster Trophy and continued investment in our Classic tyre range, we are helping enthusiasts enjoy their classic vehicles safely in all conditions.”

Comments (0)

ADD COMMENT

Link Copied!