Hankook Tire has partnered with DriverReviews, a platform for verified tyre reviews of current models in the UK, to help consumers make informed purchasing decisions.

The reviews provided by the consumers will be verified and published on the tyre maker’s UK website, making it the first tyre maker in the UK to do so. Hankook Tire currently has over 5,000 product reviews on its website.

Zoe Baldwin, Marketing and Communications Manager of Hankook Tyre UK, said, “As reviews have become a very important force in online consumer decision making, it seemed a natural progression to provide genuine reviews of our products on our website. This will enable consumers to make an informed choice when selecting their tyre brand. We have partnered with DriverReviews to ensure consumers are confident in their choice of Hankook tyres before purchasing. As the reviews are requested at three intervals of ownership, after 3 months, 12 months, and 18-24 months, consumers can provide the most accurate, honest opinions across the product’s lifecycle.”

Adam Butcher, Head of Product at DriverReviews, said, “We are very pleased to announce our partnership with Hankook – one of the fastest-growing and leading premium tyre makers in the world. Thousands of customers have already used DriverReviews to review and voice their opinion on Hankook’s wide range of high-quality and high-performance products, and it is exciting that our partnership will enable Hankook to syndicate these reviews into their marketing communications. It’s an important step for DriverReviews to collaborate with partners such as Hankook to ensure that more customers are given the opportunity to read genuine authentic tyre reviews to guide their future purchases and help them make the right choice in a sometimes-complicated customer experience.”

Although DriverReviews is currently only integrated into the UK website, Hankook plans to roll out across more countries in 2022. (TT)

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TyreSafe has entered a new partnership with South Yorkshire Fire & Rescue, reinforcing joint efforts to prevent road casualties and enhance safety throughout the county. The fire and rescue service becomes part of a widening group of UK fire services collaborating with TyreSafe to highlight the dangers linked to illegal and poorly maintained tyres.

Under the arrangement, both organisations will pool expertise, resources and engagement opportunities to promote tyre safety among South Yorkshire road users. This work will be integrated into broader road safety initiatives. The partnership also builds on South Yorkshire Fire and Rescue’s existing role within the South Yorkshire Safer Roads Partnership, where education, training and publicity are central to reducing casualties.

The collaboration comes amid a difficult road safety picture. In 2024, a total of 43 people died and 748 were seriously injured in South Yorkshire collisions, amounting to 791 killed or seriously injured casualties. Although this was lower than the 841 recorded in 2023, the South Yorkshire Safer Roads Partnership acknowledges substantial progress is still needed to reach its Vision Zero goal.

Road traffic collisions remain a major operational demand for South Yorkshire Fire and Rescue, whose community risk work involves joint efforts to cut incident numbers and severity. Serious and fatal crashes occur on major routes linking Sheffield, Doncaster, Rotherham and Barnsley, and on higher-speed rural roads. Tyres are vital to the Safe System approach, as defects can impair braking, steering and control, raising the risk of serious incidents.

Stuart Lovatt, Chairman, TyreSafe, said, “Fire and rescue services see the consequences of serious road collisions first-hand. Their experience gives them a unique perspective on the importance of prevention, and that makes South Yorkshire Fire and Rescue an incredibly valuable partner for TyreSafe. South Yorkshire has a strong and established road safety partnership, with organisations already working together towards Vision Zero. We want to complement that work by making tyre safety a more visible part of the conversation around safer vehicles and safer roads. We’re delighted to welcome South Yorkshire Fire and Rescue to the growing number of fire and rescue services partnering with TyreSafe. By combining their frontline experience and local reach with our specialist knowledge of tyre safety, we have an opportunity to reach more drivers with simple, practical advice that could help prevent a serious collision.”

Robert Horne, Prevention & Intervention Officer for Barnsley, said, “We are pleased to be partnering with TyreSafe to strengthen the road safety work we already undertake with our partners across South Yorkshire. Our firefighters regularly attend road traffic collisions and see the devastating impact they can have on individuals, families and communities. Prevention is therefore a vital part of our role, and helping people understand the simple steps they can take to reduce risk is an important part of that work. Tyres are a critical safety component on every vehicle, yet they can easily be overlooked. Working with TyreSafe will help us reinforce that message and provide road users with practical information they can use to make sure their vehicles are safe and roadworthy.”

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Yokohama Rubber has become a participant in PROJECT TREE, a sustainability initiative launched by ITOCHU Corporation to advance the responsible sourcing of natural rubber. The programme relies on blockchain technology to create a traceable supply chain, and Yokohama Rubber has begun using rubber procured through this framework. On 25 September 2026, the company started supplying tyres for commercial vehicles operated by FamilyMart Co., Ltd. as project-supported products.

Natural rubber represents roughly 30 percent of tyre raw materials, while tyres account for about 70 percent of global consumption of the resource. Most of the world’s supply comes from smallholder farmers in nations such as Thailand and Indonesia. The tyre industry has responded with efforts spanning forest conservation, human rights safeguards, agricultural training and livelihood stabilisation. PROJECT TREE identifies sourcing regions and assists farmers through incentives from participating companies and training programmes.

Yokohama Rubber has pursued traceability through several channels. Its natural rubber processing subsidiary, Y.T. Rubber Co., Ltd., earned Chain of Custody certification from the Forest Stewardship Council for responsible processing and distribution. The company also employs RubberWay Geo-Mapping as a risk assessment tool and is aligning its operations with the EU Deforestation Regulation (EUDR). For several years it has supported smallholder farmers in Thailand’s Surat Thani Province. Joining PROJECT TREE is expected to further reinforce supply chain transparency and supplier support.

As a founding member of the Global Platform for Sustainable Natural Rubber (GPSNR), Yokohama Rubber revised its Procurement Policy for Sustainable Natural Rubber in September 2021 and continues to strengthen collaboration with the platform. The company is also working towards the United Nations Sustainable Development Goals, with the Yokohama Rubber Group promoting sustainable raw material procurement, including natural rubber, as part of that effort.

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Liberty Tire Recycling took part in a Washington State Tire Amnesty Event alongside the Washington State Department of Ecology and the Lewis County Solid Waste Utility. The three-day event, held in mid-September at the Southwest Washington Fairgrounds in Centralia, marked the area’s first such opportunity in nearly two and a half years. Local turnout surpassed expectations, with more than 240 tonnes of tyres and wheels gathered from area residents.

Handling that volume demanded close coordination between Liberty Tire Recycling's facilities in Puyallup, Washington and Portland, Oregon. Crews from both sites merged staff, equipment and other resources to keep processing on track. Lewis County residents showed up in numbers, forming lines of vehicles before the gates opened each morning. Numerous participants seized the chance to rid their properties of unwanted tyres and satisfy local cleanup and code compliance rules, which boosted neighbourhood appearance, cut environmental dangers and made communities safer.

The scale of the response made clear how much amnesty events matter in giving residents a handy, responsible way to part with old tyres while discouraging illegal dumping. The occasion also marked the debut of Liberty Tire Recycling's new regional outreach booth. Staff gave out educational materials and stickers and explained the journey tires take after collection. Attendees learned how recycled tyres find new life in transportation, construction, landscaping, sports surfaces and other uses, and feedback was overwhelmingly favourable.

None of this would have come together without solid collaboration among community partners. Liberty Tire Recycling thanked Lewis County residents, the Lewis County Solid Waste Utility and the Washington State Department of Ecology for their commitment to responsible tyre management and environmental stewardship. The company also recognised its Portland team and every employee who pitched in on planning, logistics, transportation and processing. The event ended up as Liberty Tire Recycling's largest amnesty collection of the year, showing both the need for accessible tyre recycling and the community's commitment to sustainability. By steering discarded tyres away from illegal dumping sites and landfills, the company keeps supporting healthier communities and a more circular economy, and it looks forward to future collection events across the Pacific Northwest.

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The AZuR network will take centre stage at the centenary annual conference of the German Rubber Society (DKG) in Fulda on 24 and 25 September 2026, where network coordinator Christina Guth will deliver a presentation titled ‘The Next 100 Years Are Circular’. Her address will illustrate how the network links rubber industry stakeholders and underline why collaboration across the entire value chain is indispensable to establishing a circular economy in the tyre sector.

Founded in Düsseldorf in 1926, the DKG marks its 100th anniversary by once again convening specialists from research, development and industry. The two-day gathering, held under the banner ‘100 Years of the DKG’, blends professional exchange with an examination of the sector's future direction. Guth's contribution centres on the argument that coming decades must be defined by circularity, as rubber and tyre manufacturers confront the pressing task of retaining products and raw materials in circulation for as long as feasible.

Achieving this demands more than isolated recycling solutions. It requires coordinated effort spanning producers, traders, collection and sorting operations, repair and retreading services, mechanical and chemical recycling, alongside science and policymaking. The AZuR network, established in 2020, now encompasses over 90 partners across Germany and Europe, uniting actors committed to a resource-efficient tyre circular economy. Science-industry cooperation features prominently, with materials analysis, life cycle assessments, sorting technologies and process research supplying the evidence base for advancing circular methods and informing sound commercial and political choices.

Numerous synergies exist between the DKG and AZuR, including expanded scientific exchange, joint work on recovered carbon black and other recyclates, quality standards for secondary raw materials, and knowledge transfer to emerging scientists and engineers. Guth maintains that materials expertise and circular economy competence are inseparable, arguing that reusing high-quality secondary raw materials in rubber compounds requires research, industry and recycling to jointly refine quality, processes and standards. The anniversary prompts AZuR to look forward, with digital product passports, circular design, greater secondary raw material use and shared quality standards offering pathways towards a circular tyre and rubber industry sustained by strong networks.

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