Klean Industries Inc announced that it has partnered with City Circle Group (CCG) to build a fully integrated, continuous tyre pyrolysis plant to recover carbon black and biofuel in Melbourne, Australia. Klean Industries provides technologies and solutions for resource recovery, waste recycling and the production of clean energy from waste. As for City Circle Group, it is a provider in demolition, decommissioning, remediation, excavation and recycling in Australia.

It is known that Australia has a waste problem with disposal fees that are continuing to rise. Klean further claims that end-of-life tyres and end-of-life plastics are piling up and being dumped in landfills all over the country. Through their partnership, Klean and CCG aim to solve this environmental crisis by putting their combined skillsets together to create meaningful change that will help Australia develop a low-carbon, circular economy while reinforcing the goal of zero waste to landfill. According to Klean, both parties see significant opportunities for creating hundreds of new and highly skilled cleantech jobs with enough project opportunities in Australia to invest billions of dollars into the Australian economy over the next decade.

Sharing his views on the partnership, Matt Skidmore, CEO, City Circle Group, said, “It is with great excitement that we announce this project and partnership with Klean Industries. The concept of waste-to-commodity recycling is something that fits within our vision to become a truly circular economy business that provides real and positive outcomes to our communities.”

Adding to this, Jesse Klinkhamer, CEO, Klean Industries, commented, “We are thrilled to be taking resource recovery to a whole new level in Australia. With CCG as our partner, we are going to define a new era in what it means to develop clean industries. Our industry partnerships speak to our credibility, and it is these relationships that support and enable our team to build world-class facilities that set the global standard in Environmental, Social, Governance (ESG) but will also enhance Corporate Social Responsibility (CSR) to a level not seen before in Australia.”

Klean states that the two have been engaged in the final analysis of a Detailed Feasibility Study (DFS) to design and build a fully integrated tyre pyrolysis plant. The result thus far has illustrated a significant opportunity. As per Klean, the parties are now in the final phases of contract negotiations with feedstock providers and offtake parties for all the project output products which are being pre-sold. Klean claims that the parties plan to complete the DFS by the end of December 2022 and anticipate the project being financed before the end of the first quarter of 2023, with construction taking place in 2023 and operations starting in 2024.

A project site is already secured and planning permission and permitting are underway. According to Klean, the project is centrally located 45 kilometres northwest of Melbourne, Victoria. It has access to a highly skilled workforce. Given the ease of establishing and conducting business in Melbourne, Klean states that the decision to locate a tyre carbonisation facility is compelling and logical. This offers numerous short-term and long-term benefits to the area.

As per Klean, the Melbourne project includes Klean’s commercial scale, environmental-friendly scrap tyre carbonisation technology with a planned initial capacity of up to 120 metric tonnes per day (TPD). This is approximately 12,000 tyres per day and equates to approximately 40,000 metric tonnes per annum (TPA). Klean claims that the project is designed to convert the waste tyres into highly valuable recovered carbon black (rCB) and recovered fuel oil (rFO). This plant will be fully integrated with Klean’s proprietary tyre char upgrading technologies that enable the transformation of low-value tyre char into high-value carbon black replacements which can replace Virgin Carbon Black (vCB) by volumes of 10 percent up to 100 percent, depending on the specific application.

The CCG plant will also include recovered fuel oil upgrading technologies for the conversion of the recovered pyrolysis oil. The CCG facility will be ISO 9001, 14001 certified and all products will also be ISCC certified as circular raw materials, according to Klean. 

The resulting products from the Melbourne project will then re-enter the virgin raw material supply chain through the local marine fuel market, new tyre, rubber compounding and virgin carbon black manufacturing industries. Klean states that this enables these industries to create product circularity by re-integrating recovered resources back into the marketplace, enabling them to improve environmental performance and lower raw material product costs while also offsetting emissions associated with their respective industries.

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Michelin has been named the world’s most valuable tyre brand for the ninth consecutive year, according to a new report by Brand Finance. The French company’s brand value rose 17 percent to reach USD 10.3 billion. Michelin also retained its title as the strongest tyre brand globally, achieving a Brand Strength Index score of 93.2 out of 100 and remaining the only tyre manufacturer with a AAA+ rating.

This achievement further positioned Michelin as France’s strongest brand in 2026 and marked its first entry into the world’s top 10 strongest brands across all industries. Bridgestone held second place among tyre brands with a six percent increase in value to USD 8.8 billion, while Continental Tires stayed third at USD 3.9 billion.

The world’s top 25 tyre brands together are now worth USD 42.3 billion, a nine percent year-on-year increase, despite ongoing geopolitical uncertainty, supply chain disruptions and intense sector competition. Giti was identified as the fastest-growing tyre brand of 2026, with a 38 percent jump in value to USD 1.5 billion, closely followed by China’s Sailun, which grew 37 percent to USD 1.2 billion.

Several other Chinese brands, including Linglong, Triangle Tyre, Sentury Tire and newcomer Double Coin, continue to expand their international presence. Apollo Tyres recorded the largest rise in Brand Strength Index score among the top 25, reaching 80.6 out of 100, reflecting stronger consumer perceptions, growing brand equity in India and increased global visibility.

Lorenzo Coruzzi, Valuation Director, Brand Finance, said, “Michelin’s continued leadership demonstrates the enduring value of a strong brand in a highly competitive market. Its exceptional performance across key research metrics such as reputation, consideration and price acceptance reinforces the strength of its position in major markets worldwide. At the same time, the rapid growth of brands across Asia-Pacific such as Giti, Sailun and Apollo shows that competitive dynamics within the tyre sector are evolving quickly, with challenger brands successfully building credibility and market presence on a global scale."

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Apollo Tyres Ltd has recorded a significant improvement in brand strength within its domestic Indian market, according to a fresh independent assessment from Brand Finance. The analysis, which focuses on the world’s strongest and most valuable tyre brands, places Apollo Tyres as the fastest climber in the latest rankings.

The evaluation follows ISO 20671 standards and examines factors such as marketing investment, stakeholder equity and business performance using proprietary market research and public data. Brands are assessed primarily in their leading markets, with region-specific scores shaping the overall findings. Apollo Tyres’ progress has been fuelled by globally activated sports sponsorships, product innovation, customer engagement, new distribution networks and strategic marketing.

In the 2026 Brand Strength Index for global tyre brands, Apollo Tyres jumped from 13th place last year to 6th. Its Brand Strength Index score rose to 80.59 out of 100, up from 66.63 in the prior year. Consumer familiarity with the brand increased by 15.8 percent and brand understanding grew by 26.4 percent.

Key developments over the past year have driven this positive awareness, especially in India. In September 2025, Apollo Tyres became the lead sponsor of the Indian Cricket Team, securing title sponsorship rights for all home international matches involving both men’s and women’s teams, as well as domestic BCCI tournaments. The Apollo Tyres logo now appears prominently on the front and leading arm of the official Team India jersey.

Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said, “The new Brand Strength rankings provide important independent validation of our global marketing efforts. Whether through new products, enhanced services or improved accessibility, our focus remains on delivering value to customers while further strengthening the Apollo Tyres brand in markets around the world.”

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Bridgestone, alongside Kwik Fit, has announced a new two-year sponsorship deal with Camper Calling Festival covering 2026 and 2027. The partnership, which kicks off over the August Bank Holiday weekend, positions the tyre manufacturer as the Official Tyre Partner and the sponsor of the Lakeside Stage at the Warwickshire event.

Held at Ragley Hall from 28 to 30 August, the festival draws around 25,000 annual attendees, including campers, music fans and families. This collaboration provides a direct channel for Bridgestone and Kwik Fit to connect with that adventure-seeking audience in a relaxed, outdoor environment.

The timing aligns with the UK summer introduction of Bridgestone’s new Duravis Camper Van tyre. Engineered for the growing campervan segment, the premium tyre emphasises durability, safety and driving confidence. The festival setting offers an authentic lifestyle backdrop to showcase the product and strengthen Bridgestone’s reputation among British campervan users.

Drew Chapman, Consumer Sales Director, Bridgestone UK, said, “We’re delighted to announce that Bridgestone, in partnership with Kwik Fit, is joining the Camper Calling family as sponsor of the festival and the Lakeside Stage. The Lakeside Stage is one of the standout parts of Camper Calling, giving festivalgoers the chance to enjoy great live music in a brilliant setting. With our support, it’s set to be a real highlight of the weekend. This partnership reflects our shared ambition to help people enjoy every journey with confidence, focusing on what really matters to drivers – safety, reliability and peace of mind. It also gives us a strong platform to support the launch of the first ever Bridgestone Duravis Camper Van tyre.”

Andy Lane, Director of Marketing, Kwik Fit, said, “Camper Calling is a strong fit for Kwik Fit, giving us the chance to connect with campers, families and festivalgoers during one of the busiest travel weekends of the summer. Our partnership with Bridgestone brings together two trusted brands with a shared focus on helping drivers stay safe, prepared and ready for every journey. It also gives us a strong opportunity to show how Kwik Fit supports customers with practical, dependable service when it matters most. We’re looking forward to bringing the partnership to life at Ragley Hall and showing how Kwik Fit can help keep people moving with confidence, whether they’re setting off for the festival or heading home again afterwards.”

David Arthur, Managing Director of Camper Calling, said, “We’re delighted to welcome Bridgestone and Kwik Fit as official partners of Camper Calling. Both brands are synonymous with quality, reliability and helping people enjoy the journey, which makes them a natural fit for our festival campers.”

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TyreSafe has issued a fresh warning to families during Child Safety Week, emphasising that protecting children on the road requires attention beyond just child car seats. The road safety charity urges parents and carers to consider the entire vehicle’s condition before every journey, particularly the tyres, which are critical for braking, grip and overall control.

The organisation stresses that while correctly fitted child restraints offer vital protection during a collision, vehicle safety begins before a crash ever occurs. Worn, damaged or underinflated tyres can significantly increase stopping distances and compromise a vehicle’s ability to respond in an emergency, undermining the protection that child seats are designed to provide.

This guidance aligns with the government’s new Road Safety Strategy, which aims to reduce road deaths and serious injuries by 65 percent overall and by 70 percent for children under 16 by 2035. TyreSafe notes that achieving these targets depends on a Safe System approach, where multiple layers of safety work together. Recent data from Good Egg Safety CIC community checks reinforces this point, revealing that approximately two thirds of inspected child restraints are incorrectly fitted or unsuitable due to issues such as slack seat belts, loose bases, misrouted belts or improperly adjusted support legs and carry handles.

To help families act, TyreSafe promotes its simple ACT checklist. Air pressure should be checked regularly against the vehicle manufacturer’s recommended levels. Condition must be inspected for cuts, bulges, cracks or embedded objects. Tread depth must meet the legal minimum of 1.6 mm with no uneven wear. These checks are especially important given that children must use an appropriate car seat until age 12 or until they reach 135 centimetres in height.

As part of Child Safety Week, TyreSafe is supporting local initiatives across UK, including free child car seat checking events in West Yorkshire delivered with West Yorkshire Vision Zero and Good Egg Safety CIC. Selected sessions will also offer free tyre safety checks and practical advice. TyreSafe encourages families to attend such events and remember that every part of the journey matters when it comes to protecting children on the road.

Stuart Lovatt, Chair of TyreSafe, said, “A correctly fitted child seat offers vital protection, but it is only one part of the safety picture. Tyres are the only contact between the vehicle and the road and have a direct impact on braking, grip and control. If tyres are not properly maintained, stopping distances increase and vehicle performance can be affected – particularly in emergency situations or poor weather conditions. Keeping children safe means looking at the whole journey and the whole vehicle. Simple checks can make a significant difference.”

Janis James MBE, Chief Executive of Good Egg Safety CIC, said, “Parents and carers go to extraordinary lengths to protect the children they love, yet our national data consistently shows that around two thirds of child car seats are being used incorrectly – often by caring families who simply don’t realise something is wrong. The encouraging news is that many of the issues we identify can usually be corrected quickly with the support of our highly experienced and accredited Safety Advisors, potentially making a life-saving difference in the event of a collision. By working alongside TyreSafe at selected events, we are supporting the wider Safe System approach – helping families stay safer both inside and outside the vehicle.”

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