Klean Industries Inc And City Circle Group to Build Tyre Pyrolysis Plant

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Klean Industries Inc announced that it has partnered with City Circle Group (CCG) to build a fully integrated, continuous tyre pyrolysis plant to recover carbon black and biofuel in Melbourne, Australia. Klean Industries provides technologies and solutions for resource recovery, waste recycling and the production of clean energy from waste. As for City Circle Group, it is a provider in demolition, decommissioning, remediation, excavation and recycling in Australia.

It is known that Australia has a waste problem with disposal fees that are continuing to rise. Klean further claims that end-of-life tyres and end-of-life plastics are piling up and being dumped in landfills all over the country. Through their partnership, Klean and CCG aim to solve this environmental crisis by putting their combined skillsets together to create meaningful change that will help Australia develop a low-carbon, circular economy while reinforcing the goal of zero waste to landfill. According to Klean, both parties see significant opportunities for creating hundreds of new and highly skilled cleantech jobs with enough project opportunities in Australia to invest billions of dollars into the Australian economy over the next decade.

Sharing his views on the partnership, Matt Skidmore, CEO, City Circle Group, said, “It is with great excitement that we announce this project and partnership with Klean Industries. The concept of waste-to-commodity recycling is something that fits within our vision to become a truly circular economy business that provides real and positive outcomes to our communities.”

Adding to this, Jesse Klinkhamer, CEO, Klean Industries, commented, “We are thrilled to be taking resource recovery to a whole new level in Australia. With CCG as our partner, we are going to define a new era in what it means to develop clean industries. Our industry partnerships speak to our credibility, and it is these relationships that support and enable our team to build world-class facilities that set the global standard in Environmental, Social, Governance (ESG) but will also enhance Corporate Social Responsibility (CSR) to a level not seen before in Australia.”

Klean states that the two have been engaged in the final analysis of a Detailed Feasibility Study (DFS) to design and build a fully integrated tyre pyrolysis plant. The result thus far has illustrated a significant opportunity. As per Klean, the parties are now in the final phases of contract negotiations with feedstock providers and offtake parties for all the project output products which are being pre-sold. Klean claims that the parties plan to complete the DFS by the end of December 2022 and anticipate the project being financed before the end of the first quarter of 2023, with construction taking place in 2023 and operations starting in 2024.

A project site is already secured and planning permission and permitting are underway. According to Klean, the project is centrally located 45 kilometres northwest of Melbourne, Victoria. It has access to a highly skilled workforce. Given the ease of establishing and conducting business in Melbourne, Klean states that the decision to locate a tyre carbonisation facility is compelling and logical. This offers numerous short-term and long-term benefits to the area.

As per Klean, the Melbourne project includes Klean’s commercial scale, environmental-friendly scrap tyre carbonisation technology with a planned initial capacity of up to 120 metric tonnes per day (TPD). This is approximately 12,000 tyres per day and equates to approximately 40,000 metric tonnes per annum (TPA). Klean claims that the project is designed to convert the waste tyres into highly valuable recovered carbon black (rCB) and recovered fuel oil (rFO). This plant will be fully integrated with Klean’s proprietary tyre char upgrading technologies that enable the transformation of low-value tyre char into high-value carbon black replacements which can replace Virgin Carbon Black (vCB) by volumes of 10 percent up to 100 percent, depending on the specific application.

The CCG plant will also include recovered fuel oil upgrading technologies for the conversion of the recovered pyrolysis oil. The CCG facility will be ISO 9001, 14001 certified and all products will also be ISCC certified as circular raw materials, according to Klean. 

The resulting products from the Melbourne project will then re-enter the virgin raw material supply chain through the local marine fuel market, new tyre, rubber compounding and virgin carbon black manufacturing industries. Klean states that this enables these industries to create product circularity by re-integrating recovered resources back into the marketplace, enabling them to improve environmental performance and lower raw material product costs while also offsetting emissions associated with their respective industries.

CEAT Establishes German Step-Down Subsidiary CEAT GmbH

CEAT Establishes German Step-Down Subsidiary CEAT GmbH

CEAT Limited has incorporated a step-down subsidiary in Germany, marking an extension of its overseas corporate structure.

The BSE-listed tyre maker said it had received a certificate of registration on 20th April  for the incorporation of CEAT GmbH, a wholly owned step-down subsidiary set up with a capital of €25,000.

The subsidiary is held entirely through a wholly owned arm of CEAT Limited, giving the parent company indirect 100 percent ownership.

The company stated that CEAT GmbH would operate in the automotive tyres and related products segment, including tubes, tracks, flaps and ancillary activities.

As the entity has been newly incorporated, no turnover figures are available.

CEAT said the subsidiary qualifies as a related party, although promoters and group companies have no direct interest in it beyond its status as a step-down subsidiary.

NEXEN TIRE Launches Multi-Platform US Marketing Campaign

NEXEN TIRE Launches Multi-Platform US Marketing Campaign

NEXEN TIRE has unveiled a major marketing push across United States designed to lift brand visibility among everyday drivers and sports fans alike. The initiative merges high-profile sports arena placements with hands-on retail strategies, aiming to reach consumers through stadium screens, in-store displays and moving advertisements. Company officials see this broad approach as a key step in deepening connections with the American market, which remains the world’s largest for tyre sales.

A central piece of the effort involves digital LED advertising inside nine Major League Baseball stadiums spread across four different US regions, ensuring exposure to both live crowds and television audiences. The company has also purchased commercial time on more than 10 sports networks to stretch its national reach. Beyond baseball, NEXEN TIRE will extend its existing sponsorship of the National Hockey League’s Anaheim Ducks, adding ribbon boards and exterior billboards at the team’s home rink and training facility.

On the retail side, the manufacturer is placing banner and digital advertisements at over 3,000 locations throughout North America, including major big-box chains and specialised tyre stores. A separate truckside advertising campaign will put branded wraps on delivery vehicles operated by key dealer partners, turning highways and local roads into moving billboards. The North American region already generates 22 percent of NEXEN TIRE’s total revenue, a figure representing roughly 40 percent growth since 2021, with larger diameter tyres of 18 inches and above now accounting for half of all regional sales due to rising demand for trucks, SUVs and premium vehicles.

The company has further strengthened its position by broadening its retail distribution network, launching new tyre models, attending industry gatherings like the SEMA Show and hosting test drive events for dealers. With this latest brand investment, NEXEN TIRE expects to accelerate its growth trajectory and lock in a more permanent presence across the North American market.

Brian (Yoonseok) Han, CEO, Nexen Tire America, said, "The core of this strategy is making NEXEN TIRE a natural part of American consumers' everyday lives, from stadiums to stores to the roads they drive on each day. By combining sports marketing with retail activation in a comprehensive campaign, we expect to accelerate growth in the North American market."

DUNLOP Named Title Partner Of International Auto Film Festa

DUNLOP Named Title Partner Of International Auto Film Festa

Dunlop Tire Corporation (DUNLOP) has entered a strategic partnership with the International Auto Film Festa (IAFF), now in its fourth year as a global hub for automotive cinema. All future references to the event from 2026 onward will carry the title ‘International Auto Film Festa - Powered by DUNLOP’, marking a significant branding shift.

The Tokyo-based festival has quickly become a unique cultural celebration blending automobiles, filmmaking and creativity. Filmmakers worldwide are invited to submit original short films of up to 15 minutes, covering car culture, cinematography, animation, artificial intelligence and motorsport. As the official title partner, Dunlop will help expand the festival’s international footprint, rooted in shared values of innovation, performance and storytelling.

All 12 judges have already cast their votes for this year’s winners. The award ceremony and party for the International Auto Film Festa - Powered by DUNLOP will take place on 25 April in Tokyo’s Roppongi district.

Yoshiyuki Shimizu, Founder, IAFF, said, “We are truly honoured to welcome Dunlop, a global brand, as our title partner. IAFF is not merely a short movie competition but a new cultural platform where automobiles and cinema merge. With Dunlop's strong support, we are confident that, together with creators and their works from around the world, we can vividly portray the future of automotive culture from Japan, a major automotive nation.”

Akito Makino President and CEO, Dunlop Tire Corporation, said, “Dunlop supports the International Auto Film Festa, which aims to showcase the appeal and potential of automotive culture through film, and has decided to sponsor this film festival. As a company that supports the evolution of mobility and the emotions of people, we will continue to contribute to the development of diverse values and culture surrounding automobiles.”

Pirelli Intros New Moto2 Development Tyre For European Season Opener In Jerez

Pirelli Intros New Moto2 Development Tyre For European Season Opener In Jerez

Pirelli has announced a technical update for the Moto2 class ahead of the World Championship’s European season opener this weekend in Jerez de la Frontera, Spain. The Italian tyre manufacturer will supply riders with a new rear development tyre designated F0192. This specification shares the same structural design as the existing supersoft SCX but introduces an alternative compound aimed at enhancing wear resistance and delivering more consistent performance over race distances.

Following its initial rollout at the United States Grand Prix, the standard supersoft SCX remains available for this round, enabling Moto2 competitors to conduct a direct back‑to‑back comparison with the new compound variant. Both rear supersoft options may be paired with the standard soft SC1 and medium SC2 front tyres. With the addition of the development tyre, each intermediate class rider will have access to up to ten rear tyres across the weekend.

For the Moto3 category, the championship’s entry class will rely on proven, reliable solutions. Riders will use the soft SC1 and medium SC2 compounds for both front and rear positions. These specifications have a successful track record in Jerez, as demonstrated last year when José Antonio Rueda claimed victory with a medium SC2 front and a soft SC1 rear.

Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “On the occasion of the Spanish GP, scheduled for this weekend at the Circuito de Jerez - Ángel Nieto, we have decided to provide Moto2™ riders with a new rear development specification, the F0192. Compared to the standard supersoft SCX, it retains the same structure but features a new compound. This solution should improve wear while also delivering more consistent performance over race distance.

“The Jerez circuit is an excellent testing ground for evaluating new soft solutions, as it does not have highly abrasive asphalt and, at this time of year, temperatures are usually warm enough to allow the use of particularly soft options. In addition to this new solution, riders will of course also have access to the standard SCX, enabling a direct comparison between the two tyres under the same track and weather conditions, providing us with the most accurate feedback possible. The supersoft was already used as a race tyre last year and proved well suited to the characteristics of this circuit, so it is simply a matter of understanding which of the two alternatives will be preferred by the riders.”