MRF Unveils ‘Muscle in Motion’ Theme at Bharat Mobility 2025

MRF showcases its tyres at Bharat Mobility Global Expo 2025

MRF Ltd introduced its visionary theme called 'Muscle in Motion' at Bharat Mobility Global Expo 2025 held at Bharat Mandapam, New Delhi. This theme underscored MRF’s relentless commitment to innovation, excellence and its transformative role in shaping the future of mobility across a wide spectrum of applications.

The theme reflects MRF’s unparalleled market leadership, engineering expertise and steadfast dedication to innovation. It highlights the company’s commitment to delivering cutting-edge mobility solutions that enhance vehicle performance, foster progress and redefine the transportation industry. 

The company showcased its innovative prowess with several remarkable exhibits. These include the Aeromuscle tyre range, developed for the Sukhoi aircraft and the LCA Tejas, alongside tyres specifically designed for electric vehicles featuring acoustic foam technology (AFT) to enhance EV performance. Other highlights include an ERC-Type Rally Car equipped with MRF Gravel tyres, high-performance studded tyres engineered for extreme rally conditions and snow-application tyres tailored for harsh winter environments. The company’s flagship truck radial S3C8 tyre and a range of products exported globally further underline MRF’s comprehensive portfolio.

The legacy

MRF’s reputation as India’s leading tyre manufacturer is built on decades of industry leadership with 37 years of dominance in the market. In the fiscal year 2023–24, the company achieved a record turnover of INR 254.86 billion with double-digit growth recorded for the six months ending April and October 2024. This stellar performance propelled MRF’s global ranking to 11th place among the world’s top tyre manufacturers, according to the Global Tire Intelligence report dated November 28, 2024.

The company continues to cater to millions of customers across India and globally, offering the widest range of tyres, from go-kart models to specialised products for aircraft. MRF is at the forefront of electric vehicle (EV) innovation, setting benchmarks in tyre technology and motorsports. Its engineering excellence has positioned the brand as a leader in global motorsports and a pioneer in EV-specific solutions that drive advancements in sustainable mobility.MRF’s commitment to sustainability is deeply embedded in its operations, with 10 advanced manufacturing facilities across India contributing to the nation’s Net Zero emission target by 2070. The company has established phase-wise targets to enhance its sustainability performance, focusing on clean energy adoption, manufacturing efficiency, and resource optimisation. MRF’s vision for the future includes embedding sustainability into its business practices, ensuring long-term environmental and operational excellence.

Innovation in the EV space remains a cornerstone of MRF’s strategy. The company’s advanced EV-specific tyres are designed for efficiency, durability, and performance, supporting a range of key EV models in India, including the Maruti EV, Tata Nexon EV, Mahindra EV, and two-wheelers like the Honda Activa Electric, Bajaj Chetak, Hero Moto Vida, and Ather Rizta. MRF’s partnerships also extend to electric motorcycles such as the Ultraviolette F77 and Revolt, electric buses like those from JBM and Olectra, and commercial EVs including trucks and three-wheelers from leading manufacturers.

Motorsports excellence is another hallmark of MRF’s legacy. The company’s high-performance tyres are synonymous with motorsports in India supporting Formula cars, rallying, motocross, motorcycle racing and go-karting. Globally, MRF’s dominance is evident with titles in the European Rally Championship (ERC) in 2022 and 2023, multiple victories in the Asia-Pacific Rally Championship (APRC), and four consecutive wins in the Italian Gravel Championship. MRF’s philosophy, “Tyres We Race Are the Tyres You Buy,” ensures that innovations born on the racetrack translate into superior durability, performance, and safety for everyday drivers.

MRF’s expertise extends beyond automotive applications as seen in its Aero Muscle Tyres developed for fighter jets. These tyres meet stringent aviation standards, showcasing MRF’s engineering capabilities and its leadership in sectors beyond traditional automotive boundaries.

The 'Muscle in Motion' theme epitomises MRF’s steadfast dedication to innovation, quality and sustainability. As a beacon of progress in mobility solutions, MRF invites attendees of Bharat Mobility 2025 to witness its vision for a future defined by cutting-edge technology and unparalleled performance.

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    New Pirelli P Zero Wins Tyre Reviews UHP Test

    New Pirelli P Zero Wins Tyre Reviews UHP Test

    The recently launched fifth-generation Pirelli P Zero UHP tyre has claimed the top spot in an independent comparative test conducted by Tyre Reviews for its standout grip, braking and driving comfort.

    The new P Zero performed exceptionally well in a variety of categories when tested with a number of top UHP rivals. The tyre led the industry in wet grip and dry braking, and it performed exceptionally well in both wet and dry handling. Tyre reviews highlighted Pirelli's combination of safety, control and ride comfort, praising its excellent performance in real-world scenarios. The new P Zero received the highest ratings for braking, balance and stability in dry weather. Out of all the tyres that were tested, it had the best stopping power. Wet performance was almost as impressive, with the P Zero winning braking tests and demonstrating good resistance to aquaplaning, especially while turning. Tyre Reviews also praised its quiet and cozy ride, calling it one of the smoothest in its class.

    The new P Zero is developed using Pirelli’s most sophisticated design procedures to date. During development, engineers employed proprietary algorithms and artificial intelligence technologies, which led to a revised tread shape and structure. The goal of these modifications is to shorten stopping distances and enhance tyre wear over time. Versions featuring Pirelli's Elect technology, a package designed specifically for electric and plug-in hybrid vehicles, are also available in the range. The company claims that Elect can contribute to a 10 percent increase in driving range.

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      Kumho ECSTA Sport Secures ‘Very Good’ Rating In Independent Summer Tyre Test

      Kumho ECSTA Sport Secures ‘Very Good’ Rating In Independent Summer Tyre Test

      Kumho Tire’s new ultra-high-performance (UHP) tyre, the ECSTA Sport, has been rated ‘Very Good’ in the latest Die Reifentester summer tyre test.

      The tyre size used for testing was 225/40R18. Eight tyre manufacturers participated in the test, including well-known names like Goodyear, Bridgestone, Michelin and Continental. Bridgestone and Continental shared the top rating with Kumho's ECSTA Sport. The wet braking results were one of the test's main features. With a stopping distance of only 23.07 metres at 80 kmph, the ECSTA Sport outperformed every other tyre in the test. It was one of just two tyres – the other being the Continental SportContact 7 – to receive the ‘Very Good’ rating in wet handling. In dry weather, the ECSTA Sport also performed admirably. Die Reifentester gave it a ‘Very Good’ grade for dry handling, comparing it to three competitors of premium brands.

      Drivers seeking precision handling, robust safety features and high mileage performance are the target market for the ECSTA Sport. The tyre, which comes in sizes 16 to 22 inches, features a new compound blend that improves high-speed stability and reduces stopping distances.

      Matthias Bode, Head of Research and Development Europe at Kumho Tire, said, “We are delighted with this result from Die Reifentester. Kumho ECSTA Sport is designed to offer excellent performance for all motorists, including the most demanding drivers, and this test result is an excellent indication that we are on the right course.”

      Tony Gangseung Lee, Head of Europe, said, “This test result demonstrates the commitment of Kumho to developing and producing exceptional tyres which offer excellent value to the driving public. I am delighted to see the team’s hard work being so well rewarded in this independent tyre test as we set new performance benchmarks.”

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        Vaculug Becomes Corporate Partner Of Transaid

        Vaculug Becomes Corporate Partner Of Transaid

        Vaculug, Europe’s largest independent tyre retreader, has joined Transaid, a UK-based international development organisation that works to improve access to healthcare and road safety in sub-Saharan Africa, as its new corporate partner.

        With this, Vaculug has joined a network of 33 corporate partners from the transportation and logistics industries that offer financial assistance, operational support and expertise to help Transaid's road safety training and rural access initiatives progress. Vaculug's continued support for the organisation, which has included fundraising and involvement in awareness-raising campaigns, is now formalised. It also shows a rising interest in applying industry knowledge to global development goals in the transportation and tyre industries. Haarjeev Kandhari, the chairman of Vaculug, praised the news, emphasising the two organisations' common principles and their dedication to expanding their participation in Transaid's initiatives.

        Caroline Barber, Chief Executive of Transaid, said, “The support we receive from our corporate partners is one of the key ingredients in what allows our programmes to be so successful. We’re excited for this opportunity to work more closely with the team at Vaculug; they bring a wealth of industry expertise and we are excited for what we can achieve together.”

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          Trelleborg Tires Adds Two New Sizes To TM800 ProgressiveTraction Tyre Range

          Trelleborg Tires Adds Two New Sizes To TM800 ProgressiveTraction Tyre Range

          Trelleborg Tires has added two new sizes to its TM800 ProgressiveTraction tyre range: 600/65R28 and 710/70R38. Providing improved grip, fuel economy and comfort across key agricultural applications, the new tyres are aimed at mid- to high-horsepower tractors operating across diverse field and transport environments. With this new addition, the TM800 series now provides six sizes for tractors in the 150–250 HP segment.

          The proprietary ProgressiveTraction technology from Trelleborg Tires was created to improve traction by optimising important tyre components through a variety of special features. Because of its unique double-edge lug, the tread increases traction and decreases slippage while improving grip on the ground. Concurrently, an additional lug serves as an extra terrace on the tread profile, enhancing its capacity for self-cleaning and boosting overall effectiveness. The ProgressiveTraction lugs' larger base also offers improved vibration resistance, which lowers wear and increases tyre life.

          When compared to rivals' tyres, the TM800 ProgressiveTraction showed up to a 17 percent increase in traction on light dirt and a 10 percent boost on hard soil. The strengthened carcass guarantees greater vehicle handling and tyre performance, especially at high speeds, while the line's unique tread pattern design and premium materials offer up to 18 percent better wear resistance against competitors on the road. Additionally, the lugs' adjusted angle and form enhance driving comfort and stability, making all working actions safer, smoother and more pleasurable.

          Alessio Bucci, Global Product Marketing Director, Trelleborg, said, “With an extended range now available, the six sizes of the TM800 ProgressiveTraction series cater to the most commonly used medium-power tractors on the market. Whether in tillage, transport or field applications, the tyres deliver optimal grip, improved self-cleaning and increased comfort, making them the perfect fit for challenging agricultural environments.”

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