Nexen Tire crafted a significant and multi-faceted presence at this year's SEMA Show, moving beyond a simple product display to foster genuine engagement. The brand’s strategy centred on creating dynamic conversations and providing tangible proof of its products' capabilities. A key initiative, Nexen Live, served as a bustling hub, featuring a continuous schedule of short, unscripted discussions with a diverse array of industry figures. This approach allowed fans and trade professionals alike to see the tyres in action on actual competition vehicles and hear directly from the drivers who depend on them. The core message was one of validated performance, emphasising that Nexen’s passenger and performance lines are rigorously tested and race-proven for dependable daily use.

This narrative was powerfully reinforced early in the event when the N’Fera Sport tyre was distinguished as the runner-up in SEMA’s prestigious New Product Showcase, standing as the only tyre honoured in its category. This accolade amplified the brand's momentum and credibility on the show floor. The company’s outdoor space was consistently active, with presentations that skilfully connected various topics back to a cohesive story about the entire tyre lineup. This provided attendees with a clear understanding of where featured products, such as the EV-compatible N’Priz S and the high-performance N’Fera Sport, fit within the broader range.

The credibility of this full-line story was bolstered by an impressive roster of guests who appeared on the Nexen Live stage. The breadth of perspectives was extensive, featuring product strategy leaders from major OEMs including Nissan, Ford, Toyota and Jeep, who shared insights into manufacturer direction and original equipment performance standards. This high-level industry view was complemented by the real-world, competition-tested experiences of professional racers from Team Nexen and the NHRA. Further depth was added by builders and designers who connected tyre function to vehicle craftsmanship, while influential artists like Cartoon and Mike Giant brought unique visual storytelling that attracted new audiences. Media personalities and content creators effectively translated technical features into relatable benefits for diverse drivers, from truck owners to families. Additional practical context came from aftermarket experts in audio and lubrication, who tied tyre performance into a complete real-world vehicle experience.

This comprehensive SEMA activation is a single component of a larger, sustained effort by Nexen to build market familiarity and trust. This broader plan includes consistent media storytelling, collaborations with digital creators and visible validation from rigorous racing and off-road programmes. The SEMA presence directly followed the company's recent Ride N’ Drive event, where influencers and partners provided direct feedback after hands-on testing. Together, these initiatives delivered a dual spotlight on key products within their full-line context, helping consumers understand each tyre's specific role without overwhelming them with technical specifications. The dialogue from the show is set to continue, as Nexen will release over 40 interviews from its stage across social channels, extending the energy and conversations from Las Vegas throughout the year.

Theresa Kapper, Director of Marketing, Nexen Tire  America, said, “We brought Nexen Tire back to SEMA to make a bigger impression and a bigger impact among the people who live and breathe this industry every day. By opening the stage to racers, builders, creators and partners, we’re not just talking at people, we’re inviting them in. The choice to encourage transparency and open dialogue, and to platform other champions in this space leaves a lasting impression. It tells showgoers exactly who we are: confident in our products, confident in our process and confident enough to let real voices carry the story.” 

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Goodyear is collaborating with the U.S. Marine Corps Reserve  for the 15th year in a row to hold its yearly Christmas toy drive in support of the Marine Toys for Tots Foundation. The public is encouraged to participate at the company’s blimp bases in Ohio, Florida and California. These events offer a unique incentive for donors: an exclusive, behind-the-scenes look inside the iconic Goodyear Blimp’s hangar.

The initiative supports the core mission of the U.S. Marine Corps Reserve Toys for Tots Program, established in 1947, which gathers new, unwrapped toys each October through December to distribute as Christmas gifts to disadvantaged children within the local community. The collective impact of this long-term partnership has been significant, resulting in the donation of more than 275,000 toys and raising over USD 765,000 for the programme over the past 15 years.

The event schedule is as follows. At the Ohio base, located at 841 Wingfoot Lake Rd., Mogadore, the drive-through donation will be held from 5th December to 7th December between 2:00 p.m. and 7:00 p.m. daily. The Florida base at 1500 NE 5th Ave, Pompano Beach, will host an open house on 7th December from 11:00 a.m. to 5:00 p.m., requiring online registration for tours. The California base, situated at 19200 S Main St, Carson, will accept donations on 5th December from 4:00 p.m. to 7:00 p.m. and on 6th December from 9:00 a.m. to 1:00 p.m., with tour spots available through online registration.

For supporters who cannot attend in person, all three Goodyear Airship Bases will accept new, unwrapped toys or monetary donations sent directly to their mailing addresses. Comprehensive details on how to contribute are available on the official Goodyear Blimp website and its Facebook page.

Laura Duda, Senior Vice President and Chief Communications Officer, Goodyear, said, "All of us at Team Goodyear are excited to celebrate our 15th year of partnering with the U.S. Marine Corps Reserve and the Toys for Tots Program, especially during the Goodyear Blimp's 100th anniversary year. Sharing the magic of these iconic blimps while giving back to the community during the holiday season is an opportunity we cherish as an organisation.”

Retired Marine Colonel Ted Silvester, Vice President, Marine Toys for Tots Foundation, said, "We're honoured to mark another milestone with Goodyear returning for their 15th consecutive year as a National Corporate Sponsor of the Marine Toys for Tots Program. Our organisation proudly continues its 78th year of bringing hope, joy and the magic of Christmas to children in need across the nation. Goodyear's dedication to serving communities mirrors the core values the Marine Corps has championed for nearly 80 years through Toys for Tots. Thanks to their ongoing partnership and generosity, we'll reach countless underserved children and help make their holiday wishes come true.”

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G3 Mixing Technologies, a global manufacturer of rubber mixing machinery for the pneumatic, automotive and industrial sectors, is reinforcing its commitment to the American market by establishing its new US headquarters in the heart of Akron, Ohio, a city legendary for its rubber industry heritage. This strategic move to a city synonymous with innovation will significantly enhance local customer support and service, providing tailored solutions for the pneumatic, automotive and industrial sectors.

The official opening is set for 20 November and will be marked by an event for global clients and community leaders, featuring technical presentations, facility tours and networking. This new centre of operations is designed to be a comprehensive resource for business, cutting-edge technical assistance and live demonstrations of mixing technologies on both laboratory and industrial scales, solidifying G3's position as an industry leader.

Pierpaolo and Pierluigi Gagliardi, Board Members of G3 Mixing Technologies, said in a statement, “We are proud to open the new headquarters in Akron, a city with a great industrial heritage and the beating heart of the rubber industry in the United States. This investment confirms our ambition for international growth and to offer American customers direct and rapid access to our solutions.”

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The Kari Motor Speedway witnessed a thrilling conclusion to the 28th JK Tyre FMSCI National Racing Championship, crowning a host of new champions across multiple categories. In the premier LGB Formula 4 class, Dhruvh Goswami of MSport staged a remarkable comeback to seize the title. The 18-year-old from Bengaluru, who began the final round trailing in the standings, dominated the weekend by winning three out of four races. His championship-winning performance was highlighted in the final 20-lap race, where he started seventh on a reverse grid but demonstrated strategic patience and skill, overtaking rivals including former champion Diljith TS and his own teammate, Ruhaan Alva, to claim a decisive victory. Monith Kumaran Srinivasan from Ahura Racing was awarded the Rookie title in the same category.

The event also featured the FIA-certified Formula 4 Indian Championship, where South Africa’s Luviwe Sambudla secured his first season win with a commanding pole-to-finish drive in the opening race. The podium saw international talent shine, with Ghazi Motlekar of Mozambique taking second and India’s Ishaan Madesh clinching third after a late overtake. In the subsequent race, Kenya’s Shane Chandaria claimed the win from pole position, followed by Motlekar in second and France’s Sachel Rotge in third.

In the two-wheeled action of the Royal Enfield Continental GT Cup, Anish Shetty from Bengaluru capped off his dominant season with another victory, having already secured the professional category title the previous day. The amateur class crown was claimed by Pondicherry’s Bryan Nicholas.

The championship also celebrated winners in its newer and entry-level series. Balaji Raju secured the Rookie crown in the debut JK Tyre Levitas Cup by winning both of the day's races, while Coimbatore’s Jai Prashanth Venkat dominated the Gentlemen category. The JK Tyre Novice Cup provided a dramatic finale, with Lokithlingeash Ravi of Pollachi emerging victorious in a tense season-ending shootout to claim the championship honours.

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The Yokohama Rubber Co., Ltd. has solidified its position within the world of professional tennis by extending its official partnership with the Association of Tennis Professionals (ATP), the premier governing body for men's tennis. This renewed agreement, which now runs through 2028, confirms the company’s role as the ATP Tour’s Official Tyre Partner, a Gold-level sponsorship. The primary motivation behind this sustained alliance is to significantly elevate global recognition of the YOKOHAMA brand and to cultivate new avenues for sales, with a particular strategic focus on the European market.

As a central component of this partnership, Yokohama Rubber will be the sponsor of five key European tournaments held in Italy, Spain, Germany and Monaco. A highlight of this sponsorship portfolio is the prestigious ATP Finals, the season-ending championship that exclusively features the world’s top eight ranked singles players and doubles teams. This involvement grants the company extensive promotional rights, including the ability to use the official ATP Tour logo in its marketing campaigns. Furthermore, the YOKOHAMA brand will receive substantial on-site visibility at these events and will be featured across the ATP’s massive digital platforms, which include social media channels with millions of followers and an official website that attracts hundreds of millions of annual views.

Adding a dynamic new layer to this collaboration, Yokohama Rubber will also become the official partner for the ATP Tour’s ‘Hot Shot of the Month’. This popular digital feature allows tennis fans worldwide to vote for their favourite shot from monthly competitions. This year-round partnership creates a continuous and engaging touchpoint, directly connecting the YOKOHAMA brand with the passionate global community of ATP fans.

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