Nexen Tire crafted a significant and multi-faceted presence at this year's SEMA Show, moving beyond a simple product display to foster genuine engagement. The brand’s strategy centred on creating dynamic conversations and providing tangible proof of its products' capabilities. A key initiative, Nexen Live, served as a bustling hub, featuring a continuous schedule of short, unscripted discussions with a diverse array of industry figures. This approach allowed fans and trade professionals alike to see the tyres in action on actual competition vehicles and hear directly from the drivers who depend on them. The core message was one of validated performance, emphasising that Nexen’s passenger and performance lines are rigorously tested and race-proven for dependable daily use.

This narrative was powerfully reinforced early in the event when the N’Fera Sport tyre was distinguished as the runner-up in SEMA’s prestigious New Product Showcase, standing as the only tyre honoured in its category. This accolade amplified the brand's momentum and credibility on the show floor. The company’s outdoor space was consistently active, with presentations that skilfully connected various topics back to a cohesive story about the entire tyre lineup. This provided attendees with a clear understanding of where featured products, such as the EV-compatible N’Priz S and the high-performance N’Fera Sport, fit within the broader range.

The credibility of this full-line story was bolstered by an impressive roster of guests who appeared on the Nexen Live stage. The breadth of perspectives was extensive, featuring product strategy leaders from major OEMs including Nissan, Ford, Toyota and Jeep, who shared insights into manufacturer direction and original equipment performance standards. This high-level industry view was complemented by the real-world, competition-tested experiences of professional racers from Team Nexen and the NHRA. Further depth was added by builders and designers who connected tyre function to vehicle craftsmanship, while influential artists like Cartoon and Mike Giant brought unique visual storytelling that attracted new audiences. Media personalities and content creators effectively translated technical features into relatable benefits for diverse drivers, from truck owners to families. Additional practical context came from aftermarket experts in audio and lubrication, who tied tyre performance into a complete real-world vehicle experience.

This comprehensive SEMA activation is a single component of a larger, sustained effort by Nexen to build market familiarity and trust. This broader plan includes consistent media storytelling, collaborations with digital creators and visible validation from rigorous racing and off-road programmes. The SEMA presence directly followed the company's recent Ride N’ Drive event, where influencers and partners provided direct feedback after hands-on testing. Together, these initiatives delivered a dual spotlight on key products within their full-line context, helping consumers understand each tyre's specific role without overwhelming them with technical specifications. The dialogue from the show is set to continue, as Nexen will release over 40 interviews from its stage across social channels, extending the energy and conversations from Las Vegas throughout the year.

Theresa Kapper, Director of Marketing, Nexen Tire  America, said, “We brought Nexen Tire back to SEMA to make a bigger impression and a bigger impact among the people who live and breathe this industry every day. By opening the stage to racers, builders, creators and partners, we’re not just talking at people, we’re inviting them in. The choice to encourage transparency and open dialogue, and to platform other champions in this space leaves a lasting impression. It tells showgoers exactly who we are: confident in our products, confident in our process and confident enough to let real voices carry the story.” 

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Webfleet, Bridgestone’s advanced fleet management solution, has partnered with Bia Power and ChargeBroker to form a comprehensive solution for electric vehicle fleet management. This integrated system is designed to work with a company's current setup, avoiding the need for new infrastructure.

The service begins with Webfleet providing operational data to Bia Power, which uses it to create optimal charging schedules. ChargeBroker then brings together various charging networks into one simplified platform. This end-to-end process makes managing large electric vehicle fleets far more efficient by seamlessly connecting vehicle operations with depot energy management.

It specifically solves the challenges of coordinating different vendor systems, offering a faster and more cost-effective path to fleet electrification. The services are now available globally for Webfleet users.

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Apollo Tyres has achieved a significant international distinction in workplace safety, with its Chennai and Limda (Gujarat) plants each receiving the prestigious Sword of Honour from the British Safety Council. This accolade represents one of the highest global recognitions for excellence in health and safety management. The honour was formally presented to Chief Quality and Safety Officer Yoichi Sato, alongside Chennai Unit Head C Thomasmathew and Limda Unit Head Piush Bansal.

This award follows both facilities having previously secured top-tier five-star ratings in the British Safety Council’s rigorous Occupational Health and Safety Audit. The Sword of Honour is specifically reserved for organisations that exhibit an outstanding and sustained dedication to upholding the utmost standards in employee health, safety and wellbeing. Notably, the Chennai plant received additional commendation for its achievements in Innovation and Development.

These awards highlight Apollo Tyres' proactive and systematic approach to fostering a pervasive safety-first culture across its operations. The company's efforts extend beyond mere regulatory compliance, reflecting a deep-rooted commitment to cultivating secure, healthy and sustainable working environments for all employees, contractors and stakeholders. By consistently demonstrating world-class safety management and a drive for continuous improvement, this milestone reinforces Apollo Tyres' standing as a responsible industry leader aligned with global best practices.

Yoichi Sato, Chief Quality and Safety Officer, Apollo Tyres Ltd,, said, “Receiving the Sword of Honour for both our plants is a matter of great pride for everyone at Apollo Tyres. This recognition reinforces our belief that operational excellence begins with putting people first. We remain committed to continually strengthening our health and safety practices across all our operations, guided by our ‘Safety First’ philosophy.”

Peter McGettrick, Chairman, British Safety Council, said, “On behalf of the board of trustees and staff of the British Safety Council, I would like to congratulate Apollo Tyres on achieving the highest standards of its health, safety and wellbeing management. Achieving recognition of this sort takes absolute dedication and the utmost professionalism. We are proud to support you in your achievements and delighted we can contribute to your ongoing success.”

Mike Robinson, Chief Executive, British Safety Council, said, “I would like to congratulate Apollo Tyres and its staff on this award, in tribute to their commitment to keeping their workplace safe and healthy and contributing to safeguarding the environment. All of the Sword, Globe and Shield award-winning organisations share a commitment and willingness to achieve the uppermost standards of health and safety. We thank Apollo Tyyres  for contributing to achieving our vision that no one should be injured or made ill through their work.”

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Hankook Tire is all set for Round 2 of the ABB FIA Formula E World Championship’s Season 12 as both title sponsor and the championship’s sole tyre supplier, bringing its iON Race tyre to the 2026 Mexico City E-Prix. The event will be held at the celebrated Autódromo Hermanos Rodríguez, a venue famous for its energetic atmosphere and distinctive technical profile. This circuit provides a critical high-stakes environment for demonstrating the advanced capabilities of Hankook's dedicated EV race tire technology.

The track’s primary challenge stems from its location over 2,200 metres above sea level, where thin air reduces aerodynamic downforce and complicates powertrain cooling. This unique atmosphere intensifies the focus on energy conservation and thermal management. Furthermore, the layout itself combines long full-throttle sections with a complex, twisting infield run through the Foro Sol stadium, demanding exceptional tyre stability and responsiveness through rapid changes in direction and heavy braking.

Under these compounded stresses, the iON Race compound is designed to offer teams a stable and predictable performance window. Its development focuses on delivering consistent grip and managing heat effectively, which is crucial for driver confidence and strategic energy deployment throughout the race. The extreme conditions encountered in Mexico City serve as an invaluable real-world laboratory. The technical insights gained here, particularly regarding temperature control and material durability under severe loads, directly accelerate the research and development of Hankook's entire iON range of tyres for consumer electric vehicles.

Manfred Sandbichler, Senior Director of Hankook Motorsport, said, “Mexico City is always a special challenge for drivers and teams. The altitude adds an extra layer of complexity, and that makes tyre consistency and thermal control even more important. With its fast sections, technical stadium layout and passionate fans, this is one of the most distinctive races of the season. As title sponsor of the 2026 Hankook Mexico City E-Prix, we are proud to support the championship at such an iconic venue and to see the iON Race perform under these unique conditions.”

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JK Tyre & Industries Ltd. has secured a Silver Rating from EcoVadis, the esteemed international sustainability assessor. This recognition situates the company within the top seven percent of all evaluated firms globally, highlighting its superior standing in corporate responsibility. The evaluation is based on comprehensive performance across four core pillars: Environment, Labour & Human Rights, Ethics and Sustainable Procurement.

JK Tyre earned an impressive total score of 77 out of 100, with its environmental efforts being particularly notable at 89 points. This high score underscores tangible achievements in climate action, energy efficiency, and emissions control. The accolade collectively reaffirms the company's dedicated focus on ethical operations, a safe and inclusive work culture and the proactive integration of sustainable practices throughout its entire value chain.

Dr Raghupati Singhania, CMD, JK Tyre & Industries Limited, said, “This significant performance in our EcoVadis performance is the outcome of focused initiatives across environmental stewardship, ethical governance, labour practices and responsible sourcing. The Silver rating is a strong validation of our integrated sustainability approach and the dedication of our teams. It further motivates us to continue strengthening our sustainability journey and creating long-term value for all stakeholders.”

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