Valebridge Media Services (VMS) has announced the shortlist of nominees for the 2023 edition of the Recircle Awards, the event organised to promote and recognise sustainable innovation, production processes, management and services in the tyre retreading and recycling sector.

The shortlist, chosen from a preliminary list of candidates nominated by the public, has once again been compiled by the Recircle Awards Nominations Committee, made up of 14 experts, including respected tyre industry journalists, industry association heads and independent consultants from around the world.

The shortlisted nominees for the 15 award categories open to public vote are as follows:

Best Tread Rubber Supplier

- Dobermann

- Marangoni

- Pre-Q Galgo

- Silvercap

- Vipal Rubber

Best Retreading Equipment Supplier

- Central Marketing

- Italmatic

- Matteuzzi

- TRM

- Vipal Machinery

Best Tyre Recycling Industry Supplier

- Eco Green Equipment

- Eldan Recycling

- Fornnax

- Rubberjet Valley

- Tallants Navarro

Best Tyre Derived Recycled Product

- Ceyes: City Green Panels

- Michelin: Tyres containing rCB

- Rubtec SpA: Rubtec Rubber Bumpers

- Shredded Tire: Miami Echo Construction Blocks

- XTyre Global: Evaporation Inhibitor Floating Panel

Employee of the Year

- Ankita Saikia (Tyromer)

- Bernardita Diaz (SustrendLab)

- Camilla Raffaelli (VM Rubber)

- Fabricio Nedeff (Vipal)

- Ron Elliott (Pre-Q Galgo)

Best Passenger Retreader

- Black Star

- Fedima

- Insa Turbo

- Malatesta Pneumatici

- Radburg

Best OTR Retreader

- Community Tire

- FM Pneus

- Marangoni SpA

- Reifen Wagner

- Renova Peru

Best Truck & Bus Retreader

- Continental

- Insa Turbo

- Marangoni SpA

- Unigoma

- Vaculug

Mechanical Tyre Recycling Award

- Duramos SAS

- E-Cova

- Genan

- Murfitts

- Rembre Tyres

Tyre Devulcanization Award

- DRI Rubber

- EFG Polymers

- GRP Ltd

- Rubber Matters

- Tyromer Inc.

Tyre Pyrolysis Award

- Contec SA

- Ecolomondo Corp

- Kal Tire Chile

- Pyrum Innovations

- Scandinavian Enviro Systems

Best Retreading Accessory and Consumables Supplier

- Italmatic

- Marangoni

- Tech Europe

- Vipal Rubber

- VM Rubber

Best EPR Scheme     

- Circol ELT

- SDAB

- Seginus

- Signus Ecovalor

- Valorpneu

Best Tyre Recycling Research Project

- Blackcycle: The Blackcycle Project

- GEC Compounds: Research into the creation of Genesis Evolution Compounds

- María Esther Fernandez: The Application of Textile Waste from End-of-Use Tyres in the Production of Fibre Cement

- Patricio Muñoz / SustrendLab: The Recovery and Re-use of tyre sawdust in the manufacture of solid tyres for forklifts

- SustrendLab: Research into the extraction of T-Phite from tyres

Best Company Director

- Alexey Gryshchenko (Yashina)

- Hernan Diez Vargas (ANRE)

- Jorge Crespo (Vaculug)

- Matthias Leppert (Marangoni)

- Thomas Sorensson (Scandinavian Enviro Systems)

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In line with previous editions of the Recircle Awards, the winner of the Lifetime Achievement Award in the Tyre Recycling Sector will be decided by the Recircle Awards Nominations Committee and announced during the ceremony in Bologna in November. 

David Wilson, the Chairman of the Recircle Awards Nominations Committee and Publisher of Retreading Business y Tyre & Rubber Recycling, wanted to highlight the notable increase in nominations with the 2022 edition, “Since we launch the Recircle Awards, we have delighted with the reception it has received year after year. But this edition has once again, exceeded our expectations. We have received more than 1,100 individual nominations, which is 250 more than last year,” commented Wilson. “It is very satisfying to see the Recircle Awards continuing to establish itself further at an international level in each edition. We will continue to be committed to recognising the efforts of people, institutions and companies who promote the values of the circular economy in our sector. We wish good luck to all the nominees in the final vote,” concluded the Chairman of the Recircle Awards Nominations Committee.

Valebridge Media Services also announced that the voting window is now open for the 2023 edition of the Recircle Awards. The public can now vote for their candidates after registering themselves on the website of the 2023 Recircle Awards: https://recircleawards.com/categories-2023/. The voting system allows for only one vote per person per category. Registered voters from the 2022 edition are encouraged to use their credentials from the previous year to log in and vote. 

Voting in the 2023 Recircle Awards is open until 23:59 GMT on Friday, September the 8th, 2023, with the 2023 Recircle Awards being announced on Thursday the 16th of November 2023 in an awards ceremony which is due to take part within the framework of Futurmotive – Expo and Talks organised by the trade fair Autopromotec in Bologna, Italy.

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TyreSafe, UK’s leading independent tyre safety charity, has significantly expanded its industry backing with the formal addition of Dunlop and Falken to its roster of official supporters. The move arrives at a crucial juncture, as road safety advocates push for greater public awareness amid rising concerns over vehicle maintenance standards across the country.

Both brands bring considerable market weight to the charity, holding influential positions across premium, performance, SUV and light commercial vehicle categories throughout UK and Europe. Their entry into the TyreSafe fold does more than simply increase membership numbers; it injects fresh technical perspective and broadens the demographic of motorists who can be reached through co-branded safety messaging. This development coincides with the rollout of Britain’s first comprehensive road safety strategy in over a decade, a period in which industry-wide cooperation has become increasingly vital.

Practical benefits for everyday drivers are expected to emerge quickly, as the partnership enables larger-scale distribution of educational content on tyre care fundamentals such as proper inflation, tread evaluation and defect recognition. Beyond public awareness, the alliance creates a framework for joint research ventures and information exchange, potentially yielding richer data on accident causation and tyre performance under varied conditions. These insights are likely to inform future campaign designs and help address gaps in current road safety knowledge.

The collaboration reinforces a growing consensus within the automotive sector that preventable road incidents demand unified responses rather than isolated efforts. TyreSafe will coordinate closely with its new partners on targeted initiatives spanning driver education, industry engagement and policy advocacy. By combining the charity’s strategic oversight with the commercial reach and engineering expertise of Dunlop and Falken, the group aims to foster lasting behavioural shifts among motorists, ultimately contributing to a measurable decline in tyre-related casualties on UK roads.

Stuart Lovatt, TyreSafe Chair, said, “We are absolutely delighted to welcome both DUNLOP and FALKEN to TyreSafe. Their decision to join TyreSafe demonstrates a clear commitment to road safety. This is significant not only for TyreSafe, but for road users. The more leading manufacturers we can bring together around a shared vision for safer roads, the greater our ability to influence behaviour, share expertise, generate evidence and deliver life-saving safety messages. The publication of the Government’s new national Road Safety Strategy has created a renewed focus on casualty reduction across UK. Achieving those ambitious goals will require genuine collaboration between industry, government, enforcement and road safety organisations, and we are excited to have DUNLOP and FALKEN joining us on that journey.”

Markus Bögner, President and Managing Director, Dunlop Tyre Europe and FALKEN Tyres Europe, said, “We are delighted to join TyreSafe and become part of an organisation that has played such an important role in improving tyre safety awareness across UK for more than two decades. At DUNLOP and FALKEN, safety, innovation and performance are at the heart of everything we do. As manufacturers, we recognise that delivering world-class products is only part of the equation; helping road users understand the importance of tyre maintenance and vehicle safety is equally important. TyreSafe has built a strong reputation for bringing together industry, enforcement, government and road safety partners to drive meaningful change, and we are proud to be joining that community. We believe that by working collaboratively and sharing expertise, we can help raise awareness of the vital role tyres play in keeping people safe on the roads. We look forward to supporting TyreSafe’s mission and contributing to initiatives that encourage safer journeys for road users across UK.”

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Lassa Tyres, the flagship international brand of Brisa, Türkiye's sector leader and tyre industry export champion, recently convened its international distributors for an exclusive event aimed at celebrating enduring partnerships and articulating its strategic growth trajectory. The gathering, which coincided with The Tire Cologne, brought together representatives from over 20 companies within the brand’s global network to reinforce synergy and mutual dedication.

Central to the brand’s vision is the ongoing enrichment of its product portfolio and technological transformation, designed to bolster competitiveness in key export markets. In response to shifting consumer demands abroad, Lassa Tyres is significantly expanding its winter and all-season offerings, complementing its established summer lineup.

The company has introduced four new winter tyres and one all-season tyre, marking a comprehensive overhaul of its winter range across all segments. These new products incorporate ‘EV ready’ and ‘NextGen’ technologies, aligning with the global industry shift towards larger rim diameters and the proliferation of electric vehicles. The updated winter portfolio is projected to satisfy approximately 85 percent of European market demand, with a particular emphasis on increasing availability in sizes 18 inches and above.

Brisa Chief Executive Officer Vecih Yılmaz underscored that sustainable global expansion relies on robust partnerships, affirming that the company continues to advance in international markets through locally responsive business models. This strategic approach reinforces Lassa Tyres’ commitment to meeting diverse regional needs while solidifying its presence in critical winter tyre segments worldwide.

Yılmaz said, "Driven by our commitment to continuously investing in and expanding our product portfolio in line with customer expectations, we are establishing a closer and more powerful connection with our customers through our expanding and enriched channel structure while enhancing our brand appeal among target audiences. Today, reuniting physically with our distributors at such a large-scale event is not only a celebration of our collaboration but also the most significant indicator that we are entering the new season stronger than ever with our completely renewed winter product portfolio. In line with our shared growth vision, we will continue to deepen our strong global presence together with our partners."

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AZuR network partner Genan has undertaken a significant strategic shift by divesting its tyre recycling facility in Houston, Texas, to concentrate exclusively on expanding its European footprint. The decision reallocates management focus and capital toward bolstering existing operations and penetrating new markets across the continent, effectively making Europe the sole theatre for the company’s future growth.

This corporate recalibration follows closely on the heels of Genan’s recently announced acquisition of a recycling plant in Weiden, Bavaria. That investment not only deepens the firm’s manufacturing base in Germany but also strategically enhances its logistical access to consumer and industrial markets throughout Central and Eastern Europe. Collectively, these moves crystallise a long-term commitment to establishing a robust European supply chain for high-quality secondary raw materials derived from end-of-life tyres.

The development arrives amid surging continental demand for recycled materials, with shorter supply chains and the imperative for resilient resource security driving the need for efficient domestic recycling capacity. Genan’s advanced mechanical processing technologies are positioned to address this gap, producing rubber granules, powder, steel and textile fractions that feed multiple industrial applications. The company’s role within the AZuR competence network further amplifies its impact, fostering joint innovation across repair, retreading and mechanical recycling stages.

Industry observers view Genan’s move as a clear endorsement of Europe’s ascendant position in the circular economy, where technological investment directly bolsters value creation and industrial know-how. Through collaborative efforts with research bodies and sector stakeholders, AZuR and its partners aim to strengthen the entire lifecycle of tyre materials, reinforcing the principle that closed-loop systems thrive on integrated, cross-sector cooperation.

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Goodyear is significantly broadening its award-winning UltraGrip Performance 3 tyre line, expanding the range to 344 stock-keeping units across Europe. The addition of 66 new SKUs marks a major milestone, as the company now offers the most extensive winter tyre coverage available from a single tread pattern. This strategic move simplifies the selection process for customers while extending proven performance to a wider array of vehicles.

The European automotive landscape now encompasses everything from compact city cars to high-performance electric vehicles and large SUVs. With this expansion, Goodyear is establishing a new benchmark for how comprehensively a singular winter tyre design can address this evolving market. By achieving this broad coverage through one pattern, the brand differentiates itself from competitors who often require multiple designs.

The newly introduced SKUs represent entirely new fitment opportunities, allowing Goodyear to serve vehicle models previously beyond its winter portfolio. Over 90 percent of the new additions are in sizes of 19 inches and above, with the entire range now spanning from 14 to 23 inches to accommodate Europe's changing vehicle parc.

This growth reinforces Goodyear's presence in both replacement and original equipment markets, featuring 59 new replacement SKUs and 7 OE fitments. The replacement segment now includes options for models like the Volvo EX60 and BMW X3 M50, as well as electric vehicles such as the Škoda Elroq RS. New OE partnerships have been secured with major manufacturers, including the BMW iX3, Porsche Cayenne Electric and Mercedes-Benz GLC EQ.

The tyre's reputation is validated by securing first place in the ADAC Winter Tire Test for both 2024 and 2025, with ADAC predicting a lifespan of 76,500 kilometres. Strong braking and handling on snow, wet and dry roads are achieved through Snow Protect and Wet Grip technologies. Designed for both electric and traditional vehicles, the tyre also features reduced rolling resistance and lower interior noise for a refined driving experience.

Ben Glesener, Senior Technology Director, Product Development Consumer EMEA Goodyear, said, “Today’s winter tyre market is more complex than ever, with more vehicle types, sizes and requirements than before. By offering 344 SKUs within a single winter tyre pattern, UltraGrip Performance 3 cuts through that complexity, making it easier to choose a tyre that delivers proven performance across a wide range of vehicles.”

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