Valebridge Media Services (VMS) has announced the shortlist of nominees for the 2023 edition of the Recircle Awards, the event organised to promote and recognise sustainable innovation, production processes, management and services in the tyre retreading and recycling sector.

The shortlist, chosen from a preliminary list of candidates nominated by the public, has once again been compiled by the Recircle Awards Nominations Committee, made up of 14 experts, including respected tyre industry journalists, industry association heads and independent consultants from around the world.

The shortlisted nominees for the 15 award categories open to public vote are as follows:

Best Tread Rubber Supplier

- Dobermann

- Marangoni

- Pre-Q Galgo

- Silvercap

- Vipal Rubber

Best Retreading Equipment Supplier

- Central Marketing

- Italmatic

- Matteuzzi

- TRM

- Vipal Machinery

Best Tyre Recycling Industry Supplier

- Eco Green Equipment

- Eldan Recycling

- Fornnax

- Rubberjet Valley

- Tallants Navarro

Best Tyre Derived Recycled Product

- Ceyes: City Green Panels

- Michelin: Tyres containing rCB

- Rubtec SpA: Rubtec Rubber Bumpers

- Shredded Tire: Miami Echo Construction Blocks

- XTyre Global: Evaporation Inhibitor Floating Panel

Employee of the Year

- Ankita Saikia (Tyromer)

- Bernardita Diaz (SustrendLab)

- Camilla Raffaelli (VM Rubber)

- Fabricio Nedeff (Vipal)

- Ron Elliott (Pre-Q Galgo)

Best Passenger Retreader

- Black Star

- Fedima

- Insa Turbo

- Malatesta Pneumatici

- Radburg

Best OTR Retreader

- Community Tire

- FM Pneus

- Marangoni SpA

- Reifen Wagner

- Renova Peru

Best Truck & Bus Retreader

- Continental

- Insa Turbo

- Marangoni SpA

- Unigoma

- Vaculug

Mechanical Tyre Recycling Award

- Duramos SAS

- E-Cova

- Genan

- Murfitts

- Rembre Tyres

Tyre Devulcanization Award

- DRI Rubber

- EFG Polymers

- GRP Ltd

- Rubber Matters

- Tyromer Inc.

Tyre Pyrolysis Award

- Contec SA

- Ecolomondo Corp

- Kal Tire Chile

- Pyrum Innovations

- Scandinavian Enviro Systems

Best Retreading Accessory and Consumables Supplier

- Italmatic

- Marangoni

- Tech Europe

- Vipal Rubber

- VM Rubber

Best EPR Scheme     

- Circol ELT

- SDAB

- Seginus

- Signus Ecovalor

- Valorpneu

Best Tyre Recycling Research Project

- Blackcycle: The Blackcycle Project

- GEC Compounds: Research into the creation of Genesis Evolution Compounds

- María Esther Fernandez: The Application of Textile Waste from End-of-Use Tyres in the Production of Fibre Cement

- Patricio Muñoz / SustrendLab: The Recovery and Re-use of tyre sawdust in the manufacture of solid tyres for forklifts

- SustrendLab: Research into the extraction of T-Phite from tyres

Best Company Director

- Alexey Gryshchenko (Yashina)

- Hernan Diez Vargas (ANRE)

- Jorge Crespo (Vaculug)

- Matthias Leppert (Marangoni)

- Thomas Sorensson (Scandinavian Enviro Systems)

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In line with previous editions of the Recircle Awards, the winner of the Lifetime Achievement Award in the Tyre Recycling Sector will be decided by the Recircle Awards Nominations Committee and announced during the ceremony in Bologna in November. 

David Wilson, the Chairman of the Recircle Awards Nominations Committee and Publisher of Retreading Business y Tyre & Rubber Recycling, wanted to highlight the notable increase in nominations with the 2022 edition, “Since we launch the Recircle Awards, we have delighted with the reception it has received year after year. But this edition has once again, exceeded our expectations. We have received more than 1,100 individual nominations, which is 250 more than last year,” commented Wilson. “It is very satisfying to see the Recircle Awards continuing to establish itself further at an international level in each edition. We will continue to be committed to recognising the efforts of people, institutions and companies who promote the values of the circular economy in our sector. We wish good luck to all the nominees in the final vote,” concluded the Chairman of the Recircle Awards Nominations Committee.

Valebridge Media Services also announced that the voting window is now open for the 2023 edition of the Recircle Awards. The public can now vote for their candidates after registering themselves on the website of the 2023 Recircle Awards: https://recircleawards.com/categories-2023/. The voting system allows for only one vote per person per category. Registered voters from the 2022 edition are encouraged to use their credentials from the previous year to log in and vote. 

Voting in the 2023 Recircle Awards is open until 23:59 GMT on Friday, September the 8th, 2023, with the 2023 Recircle Awards being announced on Thursday the 16th of November 2023 in an awards ceremony which is due to take part within the framework of Futurmotive – Expo and Talks organised by the trade fair Autopromotec in Bologna, Italy.

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BKT Tyres has launched a nationwide campaign featuring Ranveer Singh to mark its entry into India’s on-highway consumer tyre segment, a market dominated by established domestic and global players.

The television-led multimedia campaign, titled “Elevate Your Drive,” introduces the company’s consumer positioning as it expands beyond its traditional strength in off-highway tyres used in agriculture, construction and industrial applications.

The campaign is built around the idea that ambition often stalls due to uncertainty and that confidence can help individuals push forward. BKT seeks to align its brand with that narrative, positioning its tyres as enabling progress and reliability for everyday drivers.

In the campaign film, Singh appears as himself, delivering a voiceover that links stories of people striving to move from ordinary circumstances to higher aspirations. The narrative focuses on ambition and forward momentum, themes the company hopes will resonate with India’s growing base of vehicle owners.

The campaign also introduces a new sonic identity for BKT, aimed at strengthening brand recall across television, digital and other multimedia platforms.

The move comes as BKT broadens its presence in the domestic market and targets growth in India’s on-highway tyre segment, which includes products for two-wheelers and commercial vehicles. The marketing push signals the company’s intent to build consumer recognition as it diversifies beyond its core off-highway tyre business.

Commenting on the launch, Mahesh Koppad, Chief Marketing Officer - India, BKT, said, “With ‘Elevate Your Drive’, we are positioning BKT Tyres for Indian consumers and our channel partners with a clear and meaningful purpose. Mobility, for us, is about empowering progress in a market where consumers seek reliability, performance, and meaning from the brands they choose. Our consumers expressed how journeys are about moving ahead in life, yet uncertainties often hold us back. At BKT Tyres, our ambition is to enable every Indian vehicle owner’s desire to move forward with confidence. Our commitment is to build an enduring brand and deliver best‑in‑class products that uphold the performance, trust, and innovation that is synonymous with BKT globally. ‘Elevate Your Drive’ isn’t just a campaign line, it is the guiding principle shaping our consumer‑focused initiatives. The campaign will be deployed through a high‑reach media mix to maximize awareness and drive strong early adoption.”

Avik Chattopadhyay, Co-founder, Expereal added, “The best way for an Off‑highway specialist brand to enter the consumer segment is to adopt a deeply customer‑centric approach to purpose, promise, and positioning. BKT Tyres aims to enhance every vehicle owner’s progress and driving delight by building an ecosystem that empowers individuals to move forward with confidence.”

Commenting on the same Creative Chairman Infectious Ramanuj Shastry said, “The journey from good to better is one that never ends. While for some, victory is the ultimate destination, for the truly great, it is but a pitstop. BKT Tyres makes sure that when the human spirit is raring to keep going further, the roads don’t hold it back.”

The campaign was conceptualised and executed by Infectious Advertising, which crafted a compelling human story around BKT Tyres’ engineering strength. The film was produced in collaboration with Mangata Films and Prachar Communications, bringing the campaign’s vision to life, while Expereal co-created the brand strategy for India.

Watch the entire video @ https://youtu.be/GwdnMogVAbc?si=ca0MIRoh3WOjqSE1

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Hankook Tire, the official tyre supplier to the FIA World Rally Championship (WRC), has confirmed that the 2026 WRC Safari Rally Kenya is scheduled for 12 to 15 March 2026 near Naivasha. This event is recognised as one of the most punishing off-road challenges in the series, set against the backdrop of the demanding African savanna. For this rally, Hankook introduced the new Dynapro R213 soft gravel tyre, featuring an optimised compound for better low-temperature flexibility and superior grip on wet surfaces, while its adaptable structure ensures consistent durability under severe conditions.

Departing from its customary Nairobi start, this year’s competition will concentrate entirely on the harsh gravel terrain surrounding Lake Naivasha in the Great Rift Valley. Drivers will need to quickly adjust to newly designed, high-intensity stages and refine their race tactics from the very beginning. Spanning four days, the rally consists of 20 Special Stages covering roughly 350.52 kilometres. Competitors will encounter a treacherous mix of deep sand, sharp rocks, expansive savanna sections and the infamous fine ‘fesh-fesh’ dust, all compounded by swiftly shifting weather. In this unpredictable environment, tyre resilience, grip and handling stability are paramount to performance.

The Safari Rally consistently draws significant global motorsport attention. Since its return to the WRC calendar in 2021, the Toyota GAZOO Racing World Rally Team has achieved five consecutive victories at this event. Nevertheless, strong challenges are anticipated from both the Hyundai Shell Mobis World Rally Team and the M-Sport Ford World Rally Team, promising a fierce contest for the win.

Since taking over as the exclusive tyre supplier for all WRC classes in 2025, Hankook has leveraged data from its involvement in over 70 global motorsport championships. The company applies these race-proven insights to advance its ultra-high-performance tyre technology, continually reinforcing its leadership in the field.

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The Board of Scandinavian Enviro Systems AB (Enviro) has resolved to file for bankruptcy for its fully owned subsidiary, Tyre Recycling in Sweden AB. A formal petition has been submitted to the District Court of Gothenburg to initiate the process. This action forms part of the broader company reorganisation currently underway for the parent company and is specifically intended to improve Enviro’s liquidity and support its long-term profitability.

The subsidiary in question operated a recycling facility in Åsensbruk, which was instrumental in validating both the company’s technological processes and the products derived from them. Having successfully fulfilled this developmental role, the facility’s ongoing operations are no longer strategically essential. Given that the site has not been financially viable, the Board determined that filing for bankruptcy for the subsidiary was the necessary course of action.

This decision is projected to negatively impact Enviro’s financial results through an impairment charge of approximately SEK 84 million (approximately USD 9.14 million). Despite this measure, Enviro’s core operations in Gothenburg will continue without disruption, running in parallel with other initiatives being implemented under the reorganisation framework. It is important to note that the company reorganisation applies exclusively to the parent company, Scandinavian Enviro Systems AB, and not to its subsidiaries.

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The Yokohama Rubber Company has confirmed a renewed partnership with KONDO RACING for the 2026 motorsport season, marked by a shared pursuit of victory in the highly competitive SP9 class at the Nürburgring 24-Hour Race. The team will campaign a Ferrari 296 GT3 EVO, equipped with Yokohama’s ADVAN racing tyres, across both the Nürburgring 24-Hour Race (ADAC RAVENOL 24h Nürburgring) and the Nürburgring Langstrecken-Serie (NLS).

This collaboration brings together a proven combination. KONDO RACING, under the leadership of Masahiko Kondo, has consistently demonstrated its capability on the global stage, competing in elite series such as SUPER GT and SUPER FORMULA in Japan, as well as enduring the rigors of Le Mans. Their history with Yokohama at the Nürburgring includes a notable ninth-place overall finish in 2019. More recently, the team showed formidable pace in 2025, securing second place in the qualifying race and remaining a contender among the frontrunners throughout the final event. This performance provides a strong foundation for their 2026 campaign, where the objective is a class victory.

KONDO RACING Director Masahiko Kondo

Yokohama Rubber’s commitment to the Nürburgring extends beyond its partnership with KONDO RACING. The company will continue to provide its high-performance tyre technology to multiple leading teams competing in the NLS and the 24-hour race. The overarching goal is to secure another overall championship, leveraging the reliability and handling precision of its tyres to conquer one of the world’s most demanding circuits. This renewed agreement reinforces a longstanding relationship built on shared success in both domestic Japanese competitions and gruelling international endurance events.

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