Valebridge Media Services (VMS) has announced the shortlist of nominees for the 2023 edition of the Recircle Awards, the event organised to promote and recognise sustainable innovation, production processes, management and services in the tyre retreading and recycling sector.

The shortlist, chosen from a preliminary list of candidates nominated by the public, has once again been compiled by the Recircle Awards Nominations Committee, made up of 14 experts, including respected tyre industry journalists, industry association heads and independent consultants from around the world.

The shortlisted nominees for the 15 award categories open to public vote are as follows:

Best Tread Rubber Supplier

- Dobermann

- Marangoni

- Pre-Q Galgo

- Silvercap

- Vipal Rubber

Best Retreading Equipment Supplier

- Central Marketing

- Italmatic

- Matteuzzi

- TRM

- Vipal Machinery

Best Tyre Recycling Industry Supplier

- Eco Green Equipment

- Eldan Recycling

- Fornnax

- Rubberjet Valley

- Tallants Navarro

Best Tyre Derived Recycled Product

- Ceyes: City Green Panels

- Michelin: Tyres containing rCB

- Rubtec SpA: Rubtec Rubber Bumpers

- Shredded Tire: Miami Echo Construction Blocks

- XTyre Global: Evaporation Inhibitor Floating Panel

Employee of the Year

- Ankita Saikia (Tyromer)

- Bernardita Diaz (SustrendLab)

- Camilla Raffaelli (VM Rubber)

- Fabricio Nedeff (Vipal)

- Ron Elliott (Pre-Q Galgo)

Best Passenger Retreader

- Black Star

- Fedima

- Insa Turbo

- Malatesta Pneumatici

- Radburg

Best OTR Retreader

- Community Tire

- FM Pneus

- Marangoni SpA

- Reifen Wagner

- Renova Peru

Best Truck & Bus Retreader

- Continental

- Insa Turbo

- Marangoni SpA

- Unigoma

- Vaculug

Mechanical Tyre Recycling Award

- Duramos SAS

- E-Cova

- Genan

- Murfitts

- Rembre Tyres

Tyre Devulcanization Award

- DRI Rubber

- EFG Polymers

- GRP Ltd

- Rubber Matters

- Tyromer Inc.

Tyre Pyrolysis Award

- Contec SA

- Ecolomondo Corp

- Kal Tire Chile

- Pyrum Innovations

- Scandinavian Enviro Systems

Best Retreading Accessory and Consumables Supplier

- Italmatic

- Marangoni

- Tech Europe

- Vipal Rubber

- VM Rubber

Best EPR Scheme     

- Circol ELT

- SDAB

- Seginus

- Signus Ecovalor

- Valorpneu

Best Tyre Recycling Research Project

- Blackcycle: The Blackcycle Project

- GEC Compounds: Research into the creation of Genesis Evolution Compounds

- María Esther Fernandez: The Application of Textile Waste from End-of-Use Tyres in the Production of Fibre Cement

- Patricio Muñoz / SustrendLab: The Recovery and Re-use of tyre sawdust in the manufacture of solid tyres for forklifts

- SustrendLab: Research into the extraction of T-Phite from tyres

Best Company Director

- Alexey Gryshchenko (Yashina)

- Hernan Diez Vargas (ANRE)

- Jorge Crespo (Vaculug)

- Matthias Leppert (Marangoni)

- Thomas Sorensson (Scandinavian Enviro Systems)

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In line with previous editions of the Recircle Awards, the winner of the Lifetime Achievement Award in the Tyre Recycling Sector will be decided by the Recircle Awards Nominations Committee and announced during the ceremony in Bologna in November. 

David Wilson, the Chairman of the Recircle Awards Nominations Committee and Publisher of Retreading Business y Tyre & Rubber Recycling, wanted to highlight the notable increase in nominations with the 2022 edition, “Since we launch the Recircle Awards, we have delighted with the reception it has received year after year. But this edition has once again, exceeded our expectations. We have received more than 1,100 individual nominations, which is 250 more than last year,” commented Wilson. “It is very satisfying to see the Recircle Awards continuing to establish itself further at an international level in each edition. We will continue to be committed to recognising the efforts of people, institutions and companies who promote the values of the circular economy in our sector. We wish good luck to all the nominees in the final vote,” concluded the Chairman of the Recircle Awards Nominations Committee.

Valebridge Media Services also announced that the voting window is now open for the 2023 edition of the Recircle Awards. The public can now vote for their candidates after registering themselves on the website of the 2023 Recircle Awards: https://recircleawards.com/categories-2023/. The voting system allows for only one vote per person per category. Registered voters from the 2022 edition are encouraged to use their credentials from the previous year to log in and vote. 

Voting in the 2023 Recircle Awards is open until 23:59 GMT on Friday, September the 8th, 2023, with the 2023 Recircle Awards being announced on Thursday the 16th of November 2023 in an awards ceremony which is due to take part within the framework of Futurmotive – Expo and Talks organised by the trade fair Autopromotec in Bologna, Italy.

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Apollo Tyres Ltd has introduced its new brand campaign, ‘Har Safar Mein Dum Hai’, with legendary cricketer Sachin Tendulkar as its guiding presence. The initiative, launched in Apollo’s capacity as the Lead Sponsor of the Indian Cricket Team, also features Team India stalwarts Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill and Arshdeep Singh. Anchored by a poignant brand film, the campaign draws a powerful parallel between the enduring spirit of Indian cricket and the core ethos of Apollo Tyres.

Directed by renowned filmmaker Abhinay Deo and set to the moving strains of A R Rahman’s iconic music, the film traces the arduous childhood journeys of the featured cricketers. It pays tribute to the extraordinary sacrifices made by their families, all fuelled by national pride, to transform youthful dreams into reality. The narrative honours not merely the aspiration to represent India but the exacting standards, discipline and resilience required to earn and uphold that privilege.

It vividly captures their metamorphosis from hopeful children into athletes who now bear the weight of a billion hopes on the world stage – an achievement realised not by talent alone but through a lifelong pledge to be the best. Tendulkar, serving both as brand ambassador and a symbol of enduring legacy, represents the inspirational values and benchmarks that have defined Indian cricket for generations, connecting the past’s glory to the present’s pursuit of excellence.

Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd, said, “This campaign reflects a core belief at Apollo Tyres that excellence is built through resilience, discipline and consistency. Har Safar Mein Dum Hai is our tribute to the Indian spirit, and to the unyielding commitment it takes to be the best at what you do.”

Simran Kanwar, who wrote the script and screenplay along with conceptualising the Ad film, said, “Har Safar Mein Dum Hai is not just about beginning a journey, it is about the relentless pursuit of excellence. It may be the only ad film to bring together some of the world’s finest sportsmen from a single sport into one film, set to Maa Tujhe Salaam, our cricket anthem. Together, these elements make the film truly iconic, capturing the spirit, pride and standards that define greatness at a global level.”

Devajit Saikia, Secretary, Board of Control for Cricket in India (BCCI), said, “This film authentically captures the spirit of Indian cricket. It reflects the hard work, sacrifice and endurance required to represent the country at the highest level. The BCCI is proud to partner with Apollo Tyres, a brand that understands the importance of nurturing talent and celebrating the journey from grassroots ambition to world class mastery.”

Udyan Ghai, Group Head – Marketing, Apollo Tyres Ltd, said, "The campaign is a strong articulation of Apollo Tyres’ brand philosophy, reinforcing its positioning around performance, endurance and reliability across its product portfolio. Drawing parallels with Indian cricket’s journey from India to the world, the film reflects Apollo Tyres’ own evolution as a global brand while strengthening its emotional connection with consumers.”

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A new joint venture, UniPyrum, has been established by Pyrum Innovations AG and the independent tank farm operator UNITANK Holding GmbH, with the ambition to build a European network for processing end-of-life tyres. Based in Hamburg, the venture will be managed by a dedicated team overseeing the expansion of multiple advanced recycling facilities. The initial blueprint calls for the development of five to 10 such plants across strategic European locations, beginning with several sites in Germany.

Each new facility will feature a modular setup, starting with a minimum of three modern thermolysis reactors. This configuration allows a single site to process at least 22,000 tonnes of scrap tyres annually, with the flexibility for future capacity increases based on local demand. For the launch, three initial target regions have been selected, with comprehensive preliminary work on engineering and business planning already completed. A UNITANK facility in Emleben, Thuringia, is under strong consideration as the first operational location, and the partners are preparing to initiate approval processes imminently.

UNITANK, which holds a 51 percent majority stake in the partnership to Pyrum’s 49 percent, is actively securing the venture’s commercial foundations. This involves concurrent negotiations to establish reliable supply chains for feedstock tyres and to secure offtake agreements for the recycled output. The collaboration combines Pyrum's proprietary technology with UNITANK's industrial logistics expertise to accelerate the rollout of this recycling infrastructure.

Jan Vogel, CEO, UNITANK Group, said, “We are delighted to take a decisive step forward in our longstanding and trusting partnership with Pyrum by establishing this joint venture today. In addition to our core business in the tank storage sector, this creates a new business area with strong growth potential that is independent of the energy transition. The combination of Pyrum’s leading technology and our extensive experience in operating critical infrastructure in the energy sector opens up exciting opportunities for the future. The aim is for the new joint venture to rapidly develop and operate a network of used tyre recycling plants in Germany and neighbouring countries.”

Pascal Klein, CEO, Pyrum Innovations AG, said, “Since our initial memorandum of understanding with UNITANK, we have worked intensively together to further develop our partnership. We are delighted to reach this important milestone today. Following the positive funding approval in Greece and the recently signed shareholder agreement with SUAS, the founding of the joint venture with UNITANK represents the next important step in finally accelerating the construction and operation of new plants. UNITANK’s many years of experience in operating critical infrastructure and its diverse technical and logistical expertise complement our technology perfectly. Together, we are significantly increasing Europe-wide recycling capacity for end-of-life tyres and actively promoting the circular economy.”

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Sri Trang Agro-Industry Public Company Limited (STA), under the leadership of Executive Director Chalermpop Khanjan, has entered a strategic partnership to advance sustainability through innovation. The company participated in a ceremony to sign a Memorandum of Understanding (MOU) with Chiang Mai University and five other leading industrial sectors. This collaboration is dedicated to promoting the development of knowledge, research and innovation, firmly aligning with STA's commitment to sustainability and its core Environmental, Social, and Governance (ESG) values.

The partnership’s specific objectives include advancing joint research, supporting specialised training programmes and strengthening collaborative networks to directly address climate change. A key focus is the transfer of technology and environmental innovations, including climate adaptation solutions, to be applied across business, government and community sectors to drive tangible, shared learning. This initiative reinforces STA’s mission to generate long-term value for all its stakeholders, including farmers, local communities, customers and consumers.

Concurrently, an industrial panel discussion titled ‘Innovations Toward Industrial Sustainability’ was held. Dr Saranthinee Mongkolrat, Sustainability Division Manager at STA, delivered a presentation on ‘Carbon-Smart Natural Rubber: Turning Plantations into Long-Term Carbon Sinks’. Her session underscored the critical role of natural rubber plantations in carbon sequestration and their contribution to a more sustainable industrial future.

Through this integration of expertise, technology and cross-sector collaboration, Sri Trang Group continues to drive its long-term sustainability mission. The Group is committed to consolidating its position as a global leader in the green natural rubber industry, thereby fostering balanced growth and supporting sustainable development on both a national and international scale.

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In a strategic move to deepen its engagement in the Middle East, Hankook Tire, along with Al Dobowi Tyre Company, the official distributors of Hankook in UAE since 1978 under Al Dobowi Group, has entered a three-year official partnership with the celebrated football club Al Ain FC, effective January 2026. The alliance was formally inaugurated at Al Ain’s Hazza Bin Zayed Stadium. This collaboration aims to significantly elevate Hankook’s premium brand stature on a global scale by connecting with the club’s vast regional fanbase and leveraging prominent marketing channels, such as stadium LED advertising.

Al Ain FC, founded in 1968 and currently leading the 2024/2025 season, is the most decorated club in the UAE, boasting numerous domestic and continental titles. Partnering with such an institution provides Hankook a powerful platform to reinforce its market leadership. The sponsorship strategy includes exclusive initiatives like a VIP Hospitality Program and the Ainawi Membership season cards, designed to foster closer sales relationships and deliver distinctive experiences to stakeholders across the region.

This partnership builds upon Hankook's established efforts to cultivate a premium image in the Middle East and Africa, underscored by the introduction of its high-performance Ventus evo tyre series and its role as an original equipment supplier for luxury automotive brands in the local market. Simultaneously, Al Dobowi Group continues to enhance its advanced service infrastructure, aiming to surpass customer expectations at every touchpoint and further strengthen consumer engagement alongside Hankook.

Jong Woo Kim, Vice President – Middle East & Africa Regional HQ, Hankook Tire & Technology, said, “We are delighted to enhance communication with local customers and consumers and expand brand touchpoints through this partnership with Al Ain FC, a representative club of the UAE. Based on our global technical leadership, we will continue to share Hankook Tire’s premium value across the Middle East.”

Surender Singh Kandhari, Chairman, Al Dobowi Group, said, "Al Ain FC is a symbol of success, and we are honoured to join this journey. This partnership brings together three brands standing for performance and long-term commitment."

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