Pirelli hosted an exclusive event at Villa Bicocca degli Arcimboldi, its historic Milan headquarters, to celebrate two decades of collaboration with Sacs Tecnorib that gave rise to the Maxi-Ribs line, redefining nautical excellence by blending performance, design and unmistakable identity – bringing Pirelli’s racing heritage from the road to the open sea.

Over 20 years, this partnership has flourished, with over 1,000 Pirelli-branded boats delivered to discerning owners across 30+ nationalities. From the sun-drenched coasts of Florida to the crystal waters of the Mediterranean, these vessels have carved a legacy of innovation and style. Supported by the Sacs Tecnorib distribution network in 19 countries, the brand has achieved annual revenues exceeding EUR 20 million for the past two years.

The story began with the Pirelli P ZERO™ 770, a model that introduced a bold new aesthetic – defined by taut lines, a dynamic hull and the unmistakable P ZERO tyre tread on its tubulars. This design language became the hallmark of the entire Pirelli marine collection. The Pirelli 1400, launched in 2007, took inspiration from offshore racing and earned the prestigious Red Dot ‘Best of the Best’ Award, cementing the brand’s reputation for cutting-edge design. By 2012, the Pirelli 1100 Cabin emerged as the most successful cabin cruiser in the lineup, merging sleek aesthetics with unmatched comfort.

In 2017, the Pirelli 1900 made its grand debut at the Cannes Yachting Festival, standing as the largest and most formidable model in the range – a maxi-RIB engineered for speed, stability and luxury. The brand’s evolution continued in 2019 with the introduction of jet tenders, compact yet powerful vessels designed for versatility. The year 2020 marked a new chapter with the Pirelli 42, the first walkaround model, offering seamless connectivity between spaces and a truly immersive on-board experience. Today, the Pirelli speedboats collection has expanded to include the 30, 35 and the flagship Pirelli 50 – a masterpiece of engineering and elegance, embodying the pinnacle of the brand’s vision.

Marco Maria Tronchetti Provera, SVP – Pirelli Design & Assets Conversion, said, “The partnership with Sacs Tecnorib is a virtuous example oriented towards excellence and for this reason capable of lasting over time. Together we have been able to transfer the values ​​of the Pirelli brand such as innovation, sportiness and glamour to the nautical world, with a range of boats that has redefined the standards of the sector. This anniversary celebrates not only the results achieved but also the strength of an agreement that looks to the future with ambition, determination and the desire to continue to grow.”

Gianni De Bonis, Founder, Tecnorib, said, “Twenty years of close cooperation on a complex project is an achievement that fills us with pride. Since the beginning we have tried to interpret the attributes of the Pirelli brand by adapting them to the nautical world, with an innovative and international approach.”

Matteo Magni, President & CEO, Sacs Tecnorib, said, “This anniversary renews a successful partnership and launches us towards new challenges in strategic continuity and with even greater attention to the issues of sustainability and international development.”

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K 2025, the world’s foremost trade fair for the plastics and rubber industry, is scheduled for 8–15 October 2025 in Düsseldorf. The event is supported by the German Rubber Industry Association (wdk), which has long championed the rubber and elastomers segment.

A central feature of the fair is the special exhibition, RUBBER STREET, located in Hall 6. For the first time since 1983, Messe Düsseldorf is directly managing this showcase, which is already a complete success with all spaces fully booked. The exhibit will present the entire spectrum of elastomer products. Visually, the 500-square-meter area will be defined by a strikingly illuminated ceiling in the event's bright blue-green corporate design, proudly displaying the wdk logo as the patron. The wdk will also be present with a joint booth featuring the AZuR (Alliance Future Tires) network.

The commitment to sustainability will be a tangible experience for visitors on RUBBER STREET. The flooring itself is an innovative demonstration of the circular economy, consisting of comfortable, reusable mats produced from recycled tyre rubber. Provided by wdk member MRH Mülsen GmbH, this solution contrasts with typical disposable fair flooring, as the durable mats are designed for multiple uses and are fully recyclable afterward. Alongside nearly 50 other wdk member companies and countless international exhibitors, the fair in its entirety will display the latest advancements in raw materials, machinery and components across every hall.

Boris Engelhardt, Managing Director, wdk, said, "Especially in challenging times like these, it is important to show our colours and strengthen networks. The K trade fair offers us as the rubber industry an excellent platform. We demonstrate our exceptional innovative strength and unique solution expertise to the world. With elastomers, we design sustainable, safe and comfortable products for all areas of life – from mobility to medical technology. And we not only supply the materials but also practical solutions to bring the products into a functioning circular economy at the end of their life cycle."

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Nokian Tyres has reinforced its reputation for mastering extreme winter conditions, with its flagship models, the studded Hakkapeliitta 8 and the non-studded Hakkapeliitta R2, once again dominating recent comparative tests. These victories across leading Scandinavian and Russian automotive magazines contribute to an impressive global tally, with both tyres having now secured over 20 first-place awards, affirming their status as premier choices for the world's most challenging winter weather.

According to Finland’s premier motoring magazine, Tekniikan Maailma, the studded Nokian Hakkapeliitta 8 stands as the best tyre available on ice. Testers highlighted its exceptional braking grip and traction, noting that it remains easy to control even in extreme situations. The tyre also provides reliable handling on snow, while its calm and predictable nature on bare asphalt ensures drivers are not met with sudden losses of grip. Further adding to its appeal, the Hakkapeliitta 8 was praised for its extremely low rolling resistance, which contributes to better fuel efficiency. It emerged as the sole studded tyre to receive a five-star final rating, outperforming eleven competitors in its class.

This performance was echoed in the test by Tuulilasi magazine, where the Hakkapeliitta 8 was named the best overall tyre on both snow and ice. The test team credited its amazing ice grip to 190 strategically placed studs, with particularly strong cornering capabilities. On snowy tracks, the tyre was described as stable and easy to steer. Beyond its superior safety characteristics, it also recorded the lowest fuel consumption and was among the quietest tyres evaluated, enhancing driving comfort significantly.

In the non-studded category, the Nokian Hakkapeliitta R2 claimed first place in the Tekniikan Maailma comparison for being the optimal choice for icy and snowy roads. Reviewers reported that its grip during braking and acceleration is strong, but its most notable quality is its ability to remain controllable even after passing the limit of grip on slippery surfaces. The tyre also demonstrated the lowest rolling resistance and rolling noise in its test group, promoting both fuel savings and a quiet, comfortable ride.

This winning pattern extended to Russia's largest automotive magazine, Za Rulem, where the Hakkapeliitta models conquered both the studded and non-studded categories. The Hakkapeliitta 8 was celebrated for its superior grip, logical handling and low fuel consumption, while the Hakkapeliitta R2 was praised for its extraordinary grip on ice and excellent all-surface performance.

The exceptional performance of the Hakkapeliitta 8 is driven by advanced stud technology, including an Eco Stud 8 concept that allows for 50 percent more studs than its predecessor while still meeting strict environmental regulations. This innovation provides superior braking and acceleration grip along with enhanced wear resistance. The Hakkapeliitta R2, meanwhile, employs a groundbreaking Nokian Cryo Crystal Concept. Its rubber compound is embedded with microscopic, diamond-hard crystals that act like built-in studs, biting into ice with their sharp edges. This compound maintains its effective grip properties even as the tyre wears, activating a safety reserve as these crystals become exposed.

Designed for the environmentally conscious driver, the lightly rolling Hakkapeliitta R2, along with the proven Hakkapeliitta 8, is now available in an extensive range of sizes to suit a wide variety of vehicles, solidifying their position as the frontrunners in winter safety and performance.

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Prometeon Tyre Group, a leading company in the development, production and marketing of tyres for the commercial, agricultural and OTR sectors, has launched its first Prometeon-branded Serie 02 tyres in Europe and Turkey, marking the product brand's debut in these regions. This continues the global expansion that began with the Serie 02 line in Egypt. The transition will be gradual, with the new R02 line for regional applications available from October.

The launch introduces the R02 Proway and R02 Proway M1 lines. The M1 variant is specifically engineered for challenging markets like Turkey, where severe temperatures and demanding conditions require tyres with enhanced compounds and reinforced structures. Conversely, the European line is calibrated to deliver an optimal balance of mileage, durability and sustainability for cost-conscious fleets.

Available in sizes 315/70, 315/80 and 295/80, the R02 line benefits from an advanced technological package. This technology was honed through an intensive development programme involving over 6,000 tyres tested across 200 million kilometres in all conditions, refined further by continuous partner feedback.

The new Prometeon Serie 02 tyres show a marked improvement over the previous generation, boasting a 15 percent increase in both mileage and durability, plus a 20 percent gain in sustainability and retreadability. This makes the line an ideal partner for fleets aiming to lower operating costs and prioritise environmental responsibility.

Production will be based at the Group’s modernised Izmit factory in Turkey, a strategic site that also houses a key Research and Development Centre. This facility, the largest of its kind in Turkey, has a massive annual production capacity and a strong export focus. Prometeon has invested over EUR 185 million in the plant, which upholds strong sustainability credentials, holding both ISO 50001 energy certification and ISCC Plus certification for its use of bio-based and circular materials.

Roberto Righi, CEO, Prometeon Tyre Group, said, “The launching of the Prometeon-branded Serie 02 line marks the beginning of a new phase in the history of our company, and this event represents a crucial milestone on the way to launching our brand. In the coming years, the Group will undertake significant investments in both the industrial and commercial areas, with a clear objective: to offer products and services that are increasingly effective in responding to customer needs, according to a full-fledged ‘business partnership’ approach based on mutual trust and respect.”

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The Goodyear Tire & Rubber Company is strategically repositioning its consumer tyre brands across Europe, the Middle East and Africa, establishing Cooper Tires as its dedicated value brand. This portfolio evolution is designed to provide a comprehensive and competitive range of options for every type of driver, from premium to budget-conscious segments.

With a heritage dating back to 1914, Cooper Tires brings over a century of proven reliability and a strong reputation for durable performance in diverse driving conditions. This established trust makes Cooper ideally suited for its expanded role. The strategic shift allows Goodyear to better align each of its brands with their core strengths, ensuring customers receive performance-driven solutions without compromise.

This move is a key part of Goodyear’s long-term growth plan, reinforcing its commitment to innovation and leveraging the power of its trusted brands for its distributor and retailer network.

Jan-Piet van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer, said, "Cooper Tires has long been known for its strength in the 4x4 and off-road segments in EMEA, and we’re excited to build on that foundation. We are amplifying that success by offering Cooper customers a distinctive value proposition in EMEA, combining heritage, durability, and a renewed focus on market-specific needs. Our portfolio is built on proven performance. With Goodyear prominent in the premium space and Cooper Tires continuing to demonstrate consistent quality and durability, we are confident in our ability to deliver the right products, at the right time, to the right markets across our region.”

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