ROLE OF INDIAN RUBBER INSTITUTE IN SKILL DEVELOPMENT – DR. D BANERJEE CENTRE OF EXCELLENCE, AT JSS SCIENCE & TECHNOLOGY UNIVERSITY CAMPUS, MYSORE
- By TT News
- May 05, 2021

As per Govt. of India’s Automotive Mission Plan, by 2026, India will be the third largest automobile manufacturer globally, 12% of GDP will be from automobile sector and will generate around 65 million employment. As per Rubber Skill Development Council (RSDC), in the next decade, 1 million trained and skilled manpower will be required in the Indian Rubber MSME sector including organized Tyre & non tyre sectors. This translates to 1 lakh people have to be trained every year. This is a gigantic task and it requires to create significant infrastructure for skill development & training in the country for rubber sector.
Centre of Excellence
Encouraged by our Hon’ble. Prime Minister’s Skill India Mission and Atmanirbhar Bharat and continuous effort for Skill development & to enhance indigenous technology development capability, we the members of Indian Rubber Institute (IRI) took initiative to establish Centre of Excellence for Rubber Technology Education, Training, Research, Testing and Skill Development at JSS Science & Technology Campus, Mysuru. The JSS Mahavidyapeetha Management were kind enough to provide 10,000 sq.ft land area on long lease for establishment of this centre. In this regard, IRI has signed an MoU with JSS MVP on 18th March 2021. IRI decided to dedicate this Centre of Excellence under the name of late Dr D. Banerjee, who is known as Father of Indian Rubber Industry. This Centre is aimed to be empanelled with RSDC / NSDC, Ministry of Skill Development & Entrepreneurship, Govt. Of India as a premier institute for Skill Development for rubber sector in India. We envisage that this center would not only generate employment but also produce a large number of entrepreneurs, who in turn would generate further employment and contribute to MSME segments. Apart from producing skilled manpower, this Centre is also planned to provide Rubber product development, consulting and testing services to the rubber industry in order to become self-sustainable Centre in future.
The construction of the 32,000 sq. ft. building for proposed Centre of Excellence already completed. This building consists of one auditorium (seating capacity 225 people), two training halls, one library-cum-documentation centre, one workshop, rubber processing lab and various testing laboratories (Physical, Analytical, Chemical & characterization) including data analytic lab for training, skill development and hands on training on equipment & machineries for rubber & allied industries including tyre testing and auto rubber component testing facility. These testing facilities will cater the needs of meeting skill requirement of Emerging Legislations & Regulations in automobile and tyre industries like Fuel Efficiency, Safety, etc.
The estimated cost of this establishment is around Rs 60 Crores for Building, Furniture/fixtures and equipment/machinery in three phases. National Skill Development Corporation (NSDC), under Ministry of Skill Development & Entrepreneurship and Rubber Skill Development Council (RSDC) are helping IRI to establish the centre.
Activities of Dr. D Banerjee Centre of Excellence
• To fulfil the objective of Indian Rubber Institute
• To provide sustainable employment and improved quality of life to more than 20,000 people through implementation of this project in next seven years in association with RSDC/NSDC.
• Entrepreneurship Development - To upgrade skill of workers in rubber & allied industry (MSME Sector) and to encourage entrepreneurship through appropriate skill & technology interventions as to enable them to produce quality rubber products at a competitive price.
• Providing training to increase the productivity & efficiency of MSME Sector in Rubber & Allied industry.
• Testing, Benchmarking, Reverse Engineering, Failure Analysis, Compound Development, Product Development, Simulation & Modeling, Data Analytics and Certification for tyre & non tyre sector (Tyre Testing and Auto Rubber Component Testing facility)
• Technology Development for Rubber MSME sector for creating new avenues for sustenance of MSMEs in rubber industry - To create Design Studio for development of new products / designs and prototypes to cope with diversification and changes in use of rubber in the industry
• To create Centre of excellence with well integrated forward and backward linkages.
• To impart with latest information regarding technology, process, marketing and the changing needs of customers.
• To coordinate with all associations (AIRIA, ATMA, ACMA, SIAM, SAE, IITs & Other Universities for promoting Rubber Technology Education, Training, Skill Development, Testing and R&D for Rubber and allied industries.
• Continue to offer Diploma & Post Graduate Diploma in Rubber Technology in association with RTC, IIT Kharagpur and expanding to neighbouring countries (Sri Lanka, Thailand, Malaysia, Vietnam etc.)
• Starting of B.Voc. Course in Rubber Technology in association with JSS Science & Technology University, Mysore and Rubber Skill Development Council (RSDC).
• Jointly conducting short term courses, workshops, seminars & conferences with Department of Polymer Science & Technology, JSS S&T University, Mysore and other Universities/institute of national importance.
• This centre will act as a Nodal Centre for Skill Development and Training in Rubber Sector in Southern Region in particular in the State of Karnataka. (TT)
Enviro Signs LOI For Pyrolysis Technology Licensing In Brazil
- By TT News
- June 04, 2026
Scandinavian Enviro Systems AB (publ) has signed a letter of intent with an unidentified partner to license its proprietary pyrolysis technology for one pilot plant and multiple full-scale facilities in Brazil. The agreement focuses on converting end-of-life tyres into valuable raw materials.
The letter establishes a joint assessment of the project’s commercial and technical feasibility. This study will help the potential licensee evaluate key conditions for a possible long-term licensing deal and broader collaboration.
Brazil’s large scrap tyre market presents substantial long-term opportunities for sustainable recycling. While this potential partnership would strengthen Enviro’s role as a circular technology leader, any final agreements depend on the study’s outcome and further negotiations. There is no guarantee that binding deals will follow.
Fredrik Aaben, CEO, Scandinavian Enviro Systems, said, “We continue to see very strong and growing interest in Enviro’s technology, and this Letter of Intent is another clear indication of the commercial potential for our offering. Interest is coming from all major regions of the world, reflecting the increasing global demand for Enviro’s sustainable and scalable solutions for end-of-life tyres.”
- Apollo Tyres
- Har Safar Mein Dum Hai
- JioStar Reimagine Awards 2025–26
- Abby Awards 2026
- Brand Campaign
Har Safar Mein Dum Hai Campaign Powers Apollo Tyres To Five Major Wins
- By TT News
- June 04, 2026
Apollo Tyres has earned five major industry honours at the JioStar Reimagine Awards 2025–26 and the Abby Awards 2026, recognising the strength of its recent advertising efforts. The company secured three Gold trophies at the JioStar Reimagine Awards for Best Use of Sports Talent, Best Content Integration – TV and Best Use of Multi-Screen Campaigns. It also captured two Bronze awards at the Abby Awards within the Audio Visual – TV category for both the Automotive and Corporate segments.
The acclaimed ‘Har Safar Mein Dum Hai’ campaign, rooted in Apollo Tyres’ ‘Go the Distance’ philosophy, transformed a traditionally low-interest product category into an emotionally compelling narrative. Instead of relying on standard celebrity endorsements, the campaign celebrated perseverance over mere victory and used cricket as a shared cultural connector to build authentic audience bonds.

Leveraging A R Rahman’s enduring anthem ‘Maa Tujhe Salaam’, the campaign was conceptualised by Simran Kanwar and became the fourth most discussed brand during the recent T20 World Cup. It outperformed competitors with triple the advertising spend, earning top honours across content, sports integration, film craft and multi-platform categories through sharp insight and distinctive execution.
Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said, “To see our campaign being celebrated by the industry at the JioStar and Abby Awards is an immensely proud moment for all of us. Winning for 'Har Safar Mein Dum Hai' is a beautiful tribute to our team’s hard work in creating stories that truly move people. It proves that our focus on emotional storytelling, strategic sports associations and multi-platform integration is exactly what resonates with today's audience.”
- Hankook Tire
- FIA World Rally Championship
- WRC 2026
- FORUM8 Rally Japan
- Ventus Tarmac Rally Tyres
- Motorsports
Hankook’s Ventus Tarmac Rally Tyres Shine At 2026 WRC FORUM8 Rally Japan
- By TT News
- June 04, 2026
Hankook Tire, the exclusive tyre supplier for the FIA World Rally Championship (WRC), has concluded the seventh round of the 2026 season, FORUM8 Rally Japan. Held across the Aichi and Gifu regions, the competition saw Hankook provide its two specialised tarmac rally tyres: the Ventus Z215 for dry surfaces and the Ventus Z210 for damp conditions.
The rally consisted of 20 special stages covering 302.82 kilometres of challenging mountain asphalt. The route featured steep roads lined with cliffs, barriers and dense woodland, offering little room for error and demanding constant driver concentration. Due to the narrow layout with virtually no straight sections, maintaining stable line-holding and precise vehicle control became essential to avoid damage or retirement.


Fluctuating weather conditions, including mountain fog, localised rain and shifting surface temperatures, kept the road surface in constant change. In this environment, tyre performance proved critical, with the Ventus Z215 delivering strong cornering on dry highspeed sections and the Ventus Z210 providing drainage and reliable grip on damp stretches. The event drew intense local interest as the home round for Toyota GAZOO Racing, where Elfyn Evans claimed overall victory, his second win of the season. Evans now leads the Drivers’ Championship with 151 points, followed by teammate Takamoto Katsuta on 131.

The championship now moves to Round 8, the EKO Acropolis Rally Greece, scheduled for 25 to 28 June in Loutraki. Known for its extreme mountain terrain and rough gravel surfaces with temperatures exceeding 40 degrees Celsius, the event will test tyre durability and thermal stability. Since becoming the exclusive WRC tyre supplier for all classes in 2025, Hankook has integrated racing data from over 70 global championships into its research and development to advance its high-performance lineup.
Comerio Ercole Balances Trade Show Triumph With Sustainability And Youth Engagement
- By TT News
- June 04, 2026
Comerio Ercole has concluded its participation at INDEX, the premier international nonwovens exhibition in Geneva. The event served as a vital platform to connect with global customers and industry professionals, reinforcing the company’s strong market foothold. Throughout the exhibition, the company showcased cutting-edge technologies and innovative solutions, drawing excellent feedback. The fair facilitated valuable idea exchanges, strengthened longstanding relationships and fostered new international ties, proving an inspiring experience for the entire team.
Parallel to industry engagements, Comerio Ercole is bolstering employee wellbeing through the WHP Lombardia programme. Since 2019, the company has joined this regional initiative following the World Health Organization model. Increasingly investing in environmental, social and governance initiatives, the company has introduced measures to improve health and safety. These efforts have earned renewed recognition as a health-promoting workplace, with programmes including healthy nutrition, physical activity groups, anti-smoking campaigns and sustainable mobility.
Separately, Comerio Ercole recently hosted Istituto Fermi students for an educational visit. The group toured production workshops, observing machinery construction firsthand. A particularly appreciated segment introduced virtual reality systems for training and machine support, where immersive simulations using Oculus headsets demonstrated how new technologies enhance learning and remote maintenance.
The meeting also covered the company’s history and sustainability efforts. For Comerio Ercole, such initiatives build connections with younger generations and inspire future professionals by sharing a passion for engineering excellence. The company extended thanks to the students and teachers for their enthusiasm.


Comments (0)
ADD COMMENT