As per Govt. of India’s Automotive Mission Plan, by 2026, India will be the third largest automobile manufacturer globally, 12% of GDP will be from automobile sector and will generate around 65 million employment. As per Rubber Skill Development Council (RSDC), in the next decade, 1 million trained and skilled manpower will be required in the Indian Rubber MSME sector including organized Tyre & non tyre sectors. This translates to 1 lakh people have to be trained every year. This is a gigantic task and it requires to create significant infrastructure for skill development & training in the country for rubber sector.

Centre of Excellence

Encouraged by our Hon’ble. Prime Minister’s Skill India Mission and Atmanirbhar Bharat and continuous effort for Skill development & to enhance indigenous technology development capability, we the members of Indian Rubber Institute (IRI) took initiative to establish Centre of Excellence for Rubber Technology Education, Training, Research, Testing and Skill Development at JSS Science & Technology Campus, Mysuru. The JSS Mahavidyapeetha Management were kind enough to provide 10,000 sq.ft land area on long lease for establishment of this centre. In this regard, IRI has signed an MoU with JSS MVP on 18th March 2021. IRI decided to dedicate this Centre of Excellence under the name of late Dr D. Banerjee, who is known as Father of Indian Rubber Industry. This Centre is aimed to be empanelled with RSDC / NSDC, Ministry of Skill Development & Entrepreneurship, Govt. Of India as a premier institute for Skill Development for rubber sector in India. We envisage that this center would not only generate employment but also produce a large number of entrepreneurs, who in turn would generate further employment and contribute to MSME segments. Apart from producing skilled manpower, this Centre is also planned to provide Rubber product development, consulting and testing services to the rubber industry in order to become self-sustainable Centre in future.

The construction of the 32,000 sq. ft. building for proposed Centre of Excellence already completed. This building consists of one auditorium (seating capacity 225 people), two training halls, one library-cum-documentation centre, one workshop, rubber processing lab and various testing laboratories (Physical, Analytical, Chemical & characterization) including data analytic lab for training, skill development and hands on training on equipment & machineries for rubber & allied industries including tyre testing and auto rubber component testing facility. These testing facilities will cater the needs of meeting skill requirement of Emerging Legislations & Regulations in automobile and tyre industries like Fuel Efficiency, Safety, etc.

The estimated cost of this establishment is around Rs 60 Crores for Building, Furniture/fixtures and equipment/machinery in three phases. National Skill Development Corporation (NSDC), under Ministry of Skill Development & Entrepreneurship and Rubber Skill Development Council (RSDC) are helping IRI to establish the centre.

Activities of Dr. D Banerjee Centre of Excellence

• To fulfil the objective of Indian Rubber Institute

• To provide sustainable employment and improved quality of life to more than 20,000 people through implementation of this project in next seven years in association with RSDC/NSDC.

• Entrepreneurship Development - To upgrade skill of workers in rubber & allied industry (MSME Sector) and to encourage entrepreneurship through appropriate skill & technology interventions as to enable them to produce quality rubber products at a competitive price.

• Providing training to increase the productivity & efficiency of MSME Sector in Rubber & Allied industry.

• Testing, Benchmarking, Reverse Engineering, Failure Analysis, Compound Development, Product Development, Simulation & Modeling, Data Analytics and Certification for tyre & non tyre sector (Tyre Testing and Auto Rubber Component Testing facility)

• Technology Development for Rubber MSME sector for creating new avenues for sustenance of MSMEs in rubber industry - To create Design Studio for development of new products / designs and prototypes to cope with diversification and changes in use of rubber in the industry

• To create Centre of excellence with well integrated forward and backward linkages.

• To impart with latest information regarding technology, process, marketing and the changing needs of customers.

• To coordinate with all associations (AIRIA, ATMA, ACMA, SIAM, SAE, IITs & Other Universities for promoting Rubber Technology Education, Training, Skill Development, Testing and R&D for Rubber and allied industries.

• Continue to offer Diploma & Post Graduate Diploma in Rubber Technology in association with RTC, IIT Kharagpur and expanding to neighbouring countries (Sri Lanka, Thailand, Malaysia, Vietnam etc.)

• Starting of B.Voc. Course in Rubber Technology in association with JSS Science & Technology University, Mysore and Rubber Skill Development Council (RSDC).

• Jointly conducting short term courses, workshops, seminars & conferences with Department of Polymer Science & Technology, JSS S&T University, Mysore and other Universities/institute of national importance.

• This centre will act as a Nodal Centre for Skill Development and Training in Rubber Sector in Southern Region in particular in the State of Karnataka. (TT)

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Goodyear has introduced a new global campaign titled ‘Fast Is In Us’, dedicated to celebrating its renowned Eagle performance tyre family. The campaign debuted at the Kentucky Derby and follows last year’s STILL campaign, which underscored Goodyear’s iconic status. Fast Is In Us builds upon that foundation to elevate the Eagle legacy further.

Rather than focusing solely on traditional speed, the campaign highlights individuals deeply passionate about automobiles. It honours their appreciation for vehicle design, engineering and the tactile connection through the steering wheel. Fast Is In Us shifts attention from raw velocity to the emotional bond between driver and machine, celebrating those who feel performance rather than merely claim it.

The Eagle tyre family’s decades-long performance pedigree grounds the campaign, shaped in elite motorsport environments and high-performance automotive partnerships. After 45 years and millions of drivers, Eagle enters a new era believing fast is inherent to its design. This marks Goodyear’s first global campaign built around a performance tyre family, inviting drivers to embrace Eagle as a living philosophy rather than a one-off product.

The campaign will roll out globally across premium television, out-of-home, digital, social and cultural events. At the Kentucky Derby, the Goodyear Blimp carried the phrase Did someone say horsepower? Future integrations include the 24 Hours of Le Mans and other elite racing gatherings. Created with Publicis P1T Crew and led by BBH USA, Fast Is In Us aims to remind performance drivers why Eagle has always belonged with them.

Mark Stewart, Chief Executive Officer and President, Goodyear, said, "The performance car category is growing, and the drivers entering it want tyres worth bragging about. Eagle has more than four decades of credibility in performance and racing, and Fast Is In Us puts that legacy back to work – re‑establishing Eagle as the tyre knowledgeable drivers choose when performance truly matters. This campaign reflects how we're building Goodyear for the future: leading with premium products, authentic performance and brands that mean something."

J J Kraft, VP Global Creative, Goodyear, said, "Eagle isn't a product line – it's a piece of car culture. Fast Is In Us is a comprehensive platform built to put Eagle back at the centre of that enthusiasm. It expresses performance through feel and confidence behind the wheel, not just numbers on a page. It stands as one global campaign idea with the range to live across motorsport, retail and culture, and the ambition to lead the category, not chase it."

"For these drivers, Eagle is more than a tyre, it's a badge of devotion for drivers who respect the craft behind performance and demand confidence, responsiveness, and control every time they drive. Fast, in this world, isn't something you switch on. It's something you live," Kraft added.

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A comprehensive scientific review released under the umbrella of the Tire Industry Project (TIP) has concluded that despite significant advances in understanding tyre wear emissions, current data remains insufficient to quantify their direct impact on human health. The final paper in a three-part ‘State of Knowledge’ (SoK) series, supported by TIP as part of the World Business Council for Sustainable Development, analysed over 850 peer-reviewed studies to assess global research on tyre and road wear particles. The authors found that inconsistencies in sampling approaches, detection techniques and analytical methodologies across studies prevent reliable comparison and robust risk assessment. As a result, while interest in the topic has grown, the evidence linking tyre emissions to specific health outcomes remains inconclusive.

According to the review, tyre wear particles constitute only a small fraction of total airborne particulate matter, typically less than five percent of PM2.5 and PM10 in urban environments. Toxicological data from both in vivo and in vitro studies indicate that tyre and road wear particles are no more harmful than general ambient particulate matter, with effects that are similar to or less potent than those of other airborne particle types. Although chemicals used in tyre manufacturing have been detected in human body fluids, the authors stress that these substances are also widely used in other applications, making it impossible to clearly attribute exposure to tyres as the primary source.

The paper, independently authored by Kathrin Müller, Julie Panko, Kenny M Unice and Dr Stephan Wagner, identifies the lack of harmonised global methods for sampling, analysing and characterising tyre wear emissions as a major barrier to drawing firm conclusions. This call for greater methodological consistency aligns with the findings of the first two SoK papers published in 2025, which examined the characterisation, quantification and environmental impacts of tyre wear emissions. Without standardised approaches, meaningful comparison across studies and reliable exposure or risk assessment remain unattainable.

Looking forward, the authors recommend that future research prioritise the identification of potential exposure pathways and examine relevant health outcomes, including chronic effects, under realistic conditions. Such studies should cover urban and suburban populations across different global regions to ensure comprehensive and applicable findings. The SoK series, representing the most extensive review of global science on tyre wear emissions to date, underscores the need for coordinated international efforts to improve the identification, measurement, and attribution of these particles in both environmental and human health contexts.

Dr Wagner, one of the leading researchers of Paper 3, said, “Tyre wear emissions are a complex topic that we still only partly understand, especially in relation to human health. While research has advanced our understanding of TRWP, the current data simply isn’t robust enough to quantify any potential health risks specifically linked to tyre wear. Looking forward, cross-stakeholder collaboration is fundamental to making rapid progress. By aligning methods, sharing data and focusing on real-world studies, we can build a stronger, more consistent evidence base to inform future decisions.”

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Citira has announced the acquisition of A&P Gustavsson Däck i Småland, a well-established tyre shop in Tingsryd, Småland. This transaction adds a key service point in the region and significantly strengthens Citira’s presence across southern Sweden.

Founded in 1985, A&P Gustavsson Däck has built a lasting reputation over four decades through high-level service for both heavy vehicles and passenger cars. Anders Gustavsson, who joined the business in 1985, became Shop Manager in 1995 and took full ownership in 2008, shaping the shop into a trusted local institution. His deep community ties have made the business a valued presence beyond just tyre services. Following the transaction, Anders will become a co-owner of Citira.

Linus Engberg, an employee since 2013, will assume the role of Shop Manager after the deal closes, ensuring continuity in daily operations and service standards. The shop will remain at the same premises with the same team, now backed by Citira’s resources and network to support further growth.

David Boman, CEO, Citira, said, "We are very pleased to welcome Anders, Linus and the team to Citira. The tyre shop has an impressive history and a genuinely strong local presence. That kind of trust, built over many years, is exactly what we look for when growing our network. We look forward to supporting the continued development of the business in Tingsryd and the surrounding region.”

Gustavsson said, "Joining Citira is the right next step for the business. It has been a privilege to serve this community for so many years, and I am confident that with Linus leading the team and with Citira's backing, the tyre shop will continue to thrive and deliver the service our customers deserve.”

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Prinx Chengshan has introduced its latest ultra-high-performance tyre, the Austone Meijie, through a charity test-drive event held in Kunming on 26 and 27 April. Centred on the theme ‘Cherish Every Moment with Love’, the initiative brought together dealers and store representatives to blend cutting-edge tyre technology with social responsibility. The new tyre was highlighted throughout as the group embarked on a mountainous journey focused on rural education support.

The charity effort targeted left-behind children, addressing both educational and daily needs as part of Prinx Chengshan’s broader corporate social responsibility commitments. Volunteers travelled to Jibi Primary School in Zhongshu Town, Luxi County, where 80 percent of students are boarders and nearly half of all families come from poverty-registered or low-income households. The convoy delivered stationery kits, sports equipment and backpacks to fill resource gaps at the campus.

Beyond material aid, the event fostered personal connections and emotional warmth, with the Austone brand philosophy of cherishing every moment put into practice. The new tyre played a key role in safeguarding the journey across city streets, highways and winding mountain roads. Participants gained direct experience of the Austone Meijie’s handling, durability and comfort throughout the convoy’s travels.

Professional test-drive sessions at Kunming Yujia Auto & Motor Sports Park further demonstrated the new tyre’s capabilities. In dry braking tests, the Austone Meijie delivered confident control and immediate response. The tyre’s high-grip tread compound and wide longitudinal grooves tackled wet surfaces by ensuring stable lane changes even through standing water. The new tyre provided unwavering lateral support and precise steering throughout the journey.

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