The Tire Recycling Foundation (TRF), a joint initiative led by the U.S. Tire Manufacturers Association (USTMA) and the Tire Industry Association (TIA), has announced the appointment of 15 board members to further drive tyre circularity and sustainability efforts within the US tyre recycling supply chain. The foundation also named Anne Forristall Luke, President and CEO of USTMA, as Board President.

Consisting of 15 global industry leaders with expertise in the manufacturing, recycling and transportation industries, the Board will primarily focus on the acceleration and adoption of emerging end-of-life tyre market technologies like rubber-modified asphalt (RMA). Apart from this, the new Board aims to raise USD 300,000 in 2025, taking the figure to USD 2-3 million in 2026, to accelerate research, education and demonstration projects focused on innovative tyre recycling solutions. 

Anne Forristall Luke, incoming TRF Board President and President and CEO of USTMA, said, “Our newly appointed Board of Directors brings a wealth of experience and leadership in the tyre recycling and manufacturing sectors, uniquely positioning the Foundation to achieve critical milestones in the tyre recycling and reclamation markets. Although we have made significant progress, with almost 80 percent of end-of-life tyres currently consumed by end-use markets, we are committed to achieving 100 percent circularity. The Board’s collective expertise and leadership experience will play a vital role in developing industry-wide solutions to expand the market for tyre recycling and enhance sustainable end-of-life tyre management.”

The newly appointed Board of Directors includes Dr John Baldwin, Chief Product and Technical Strategist, Discount Tire; Greg Bell, President, Tire Pros/American Tire Distributors; Thomas Boehme, CEO/President, Genan, Inc.; Olivier Brauen, VP Circularity Business Transformation, Michelin; Amy Lestition Burke, Executive Director/CEO, SWANA; Art Dodge, CEO/President, ECORE International; Anne Forristall Luke, President & CEO, USTMA; Terry Galvin, Vice President, Recycling Services Mining Tire Group, Kal Tire; Dick Gust, CEO, TIA; Allie Kelly, Executive Director, The Ray; Maureen Kline, Vice President, Public Affairs and Sustainability, Pirelli Tire LLC; Nicolas Nicolaou, Vice President, End-of-Life Tire Solutions and Sustainability, US Auto Force; Darcy Robison, Vice President and Chief Sustainability Officer, Goodyear; Andy Thompson, Global Director of Sustainability Policy, Bridgestone and Thomas Womble, CEO, Liberty Tire Recycling.

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A recent collaborative study from The AA and TyreSafe reveals a significant and concerning disconnect between UK drivers' confidence in their tyre knowledge and their actual understanding of legal requirements and maintenance practices. The research, which surveyed more than 22,000 individuals, indicates that while drivers grasp basic safety concepts, this awareness fails to translate into consistent action or knowledge of severe legal consequences.

A foundational safety principle is well understood; an overwhelming 98 percent of drivers correctly recognised that worn tyres increase stopping distances in wet weather. However, this awareness is not matched by familiarity with the law. A startling 61 percent of motorists are unaware that the maximum fine for driving on an illegal tyre is GBP 2,500 per tyre, meaning a vehicle with four illegal tyres could incur a GBP 10,000 penalty. Furthermore, 45 percent did not know that each illegal tyre can result in three penalty points on a driving licence, an oversight that could quickly lead to a disqualification for drivers with multiple faulty tyres.

Confusion also exists regarding fundamental legal responsibilities. Only two-thirds of respondents correctly identified that the person driving the car is legally responsible for its tyres, with a significant portion mistakenly believing the responsibility lies with the vehicle's owner. Knowledge of the minimum legal tread depth was also found to be lacking, with just 57 percent correctly stating it is 1.6 mm for cars.

This gap between perceived and actual knowledge is further evidenced by inconsistent checking habits. While an overwhelming 96 percent of drivers claimed to know how to check tyre pressure, only 30 percent had actually done so in the week prior to the survey. Similarly, just 19 percent reported checking their tread depth weekly, with a concerning number admitting to checks less than every six months or never at all. The research also identified clear demographic trends, with male and older drivers consistently demonstrating better knowledge and more frequent maintenance practices than female and younger motorists.

In response to these findings, The AA and TyreSafe are urging all drivers to integrate regular tyre checks into their monthly routine and before long journeys. They emphasise that maintaining correct pressure and sufficient tread depth is not merely a legal formality but a critical measure for ensuring vehicle safety, optimal handling and fuel efficiency while also avoiding severe financial and legal penalties.

Greg Carter, AA Technical Specialist, said, “The findings from our joint research are a stark reminder that while drivers understand the dangers of worn tyres in principle, a significant proportion are completely unaware of the precise legal requirements and the severe financial and licensing consequences they face for non-compliance. It’s alarming that so many drivers are risking not just their own safety and that of others, but also potentially crippling fines and driving bans, simply due to a lack of knowledge and inconsistent maintenance. We need a concerted effort to educate drivers about their responsibilities. Checking your tyre pressure and tread depth should be as routine as checking your fuel gauge. The risks of not doing so – both to safety and your wallet – are simply too high. We particularly encourage targeted campaigns for younger drivers and women to bridge the knowledge gap highlighted in our research.”

Stuart Lovatt, TyreSafe Chair, said, “Our partnership with The AA on this vital research has unveiled critical knowledge gaps that we, as an industry, must address. Tyres are the only contact points a vehicle has with the road, and their condition directly impacts braking, steering and overall vehicle control. It’s concerning that fundamental aspects of their maintenance and the critical legal ramifications of neglect are so poorly understood. This collaborative insight reinforces the urgent need for greater public education to empower drivers with the knowledge and habits needed to keep their tyres, and our roads, safe.”

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Pirelli has expanded its premium Cross Country mountain bike tyre line with the introduction of the SCORPION XC RH. This new model, entirely manufactured in Italy at the company's Milan-Bollate facility using FSC-certified natural rubber, is engineered for the highest levels of competitive racing where minimizing rolling resistance is the paramount concern.

Designed for hardpack and compact terrain, the SCORPION XC RH aims to deliver record-level rolling efficiency without sacrificing control. Its performance stems from a synergistic combination of a specialised tread design and a bespoke RACE XC compound. The tread pattern features a wide, continuous central band with low-profile, tightly spaced knobs to maximize speed and smoothness. For confident cornering, a key weakness in many fast-rolling tyres, the RH incorporates aggressive shoulder knobs directly derived from the SCORPION XC RC model. This differentiated profile ensures stability on straightaways and provides exceptional traction through technical turns.

The custom-formulated RACE XC compound is the product of Pirelli’s technical expertise, bridging motorsport and cycling. Developed specifically for the RH model, this compound is calibrated to offer ultra-fast rolling performance coupled with essential chemical grip, which is critical for maintaining control on mixed surfaces and when riding at the limit. Internal laboratory testing confirms that the SCORPION XC RH is the fastest model in Pirelli's entire Made-in-Italy cross-country range, demonstrating a more than forty percent improvement in rolling speed over the previous RC model.

This new Racing Hardpack tyre has already been proven under race conditions by Pirelli’s partner teams, including Alpecin-Deceuninck and Trek Factory Racing, in events such as the Les Gets World Cup and the World Championships. Notably, Samuele Porro of the Klimatiza Orbea team rode the SCORPION XC RH to a Vice World Champion title at the 2025 Marathon World Championships.

The SCORPION XC RH is available to consumers in a 29x2.4 size, offering a choice between the standard LITE casing and the redesigned ProWALL casing, which features reinforced sidewalls for enhanced protection and stability. The tyres are now available at leading bicycle retailers and online, complete with graphics in both standard and Team Edition versions.

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Nokian Tyres has been named an Official Sponsor for the 2026 and 2027 IIHF Ice Hockey World Championships, connecting its brand with a premier winter sports spectacle. The sponsorship covers the upcoming tournaments in Switzerland and Germany, which captivate a global audience of millions.

According to Tiina Frazer, VP of Brand, Marketing and Communications at Nokian Tyres, the partnership is a natural alignment. She notes that ice hockey is a sport defined by extreme conditions, where success hinges on control, precision, and grip. This directly parallels the core mission of Nokian Tyres, which is to engineer products that provide drivers with reliable safety and confident performance on the road, regardless of the weather. The collaboration reinforces the company's dedication to excellence in demanding environments.

Frazer said, “We’re proud to support an event that brings together millions of passionate hockey fans – whether they’re cheering at the ice rink or following the excitement from their screens. It’s a privilege to be part of the special moments viewers enjoy around the globe, especially as awareness of our heritage as inventor of the winter tyre is growing globally. We are looking forward to our partnership and wish all the teams and players success for the upcoming tournament.”

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The World Brand Lab unveiled its ‘Asia's 500 Most Influential Brands’ list at the Asia Brand Congress in Hong Kong on 24 September 2025, featuring both Kumho Tires and Doublestar Tires for their significant brand impact.

Kumho Tires achieved a comprehensive ranking of 209th, rising six places from the previous year and positioning it as the second-highest ranked tyre brand. Meanwhile, Doublestar Tires climbed five spots to 305th overall, earning the distinction of being the top-ranked brand within China's domestic tyre industry.

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