After two years of virtual conferences, the Tire Society has returned to an in-person format for the 41st Conference on Science and Technology, to be held September 12th and 13th at the University of Akron. With the return to the University of Akron, where it was originally held, the Tire Society Conference will kick off Tire Week in Akron, officially proclaimed September 12-16 by the Mayor of Akron. Tire Week also includes the International Tire Exhibition and Conference (ITEC), which is the largest tyre manufacturing trade expo and conference in North America. Tire Week will be a can’t-miss opportunity for those who want to achieve a broad grasp of leading-edge Tire Design and Manufacturing technology. 

Please click to the link for the detailed programme: Programme schedule  

Alexis Garcin, Chairman and President, of Michelin North America, will deliver a keynote address at the conference. Tracey Norberg, Senior Vice President & General Counsel of USTMA, will give the plenary lecture titled ‘The Road Ahead – Technology and Policy in the Tyre Industry’ at the conference. Dr Nohoon Ki, Engineering Manager at John Deere, will speak on ‘Round and Green: Engineering for Agriculture’.

The welcoming address will be delivered by Dr Gary L Miller, President of the University of Akron. Under Dr Miller’s leadership, the University of Akron has reaffirmed its reputation as a leading public urban research university, committed to fulfilling its long-standing promises to the people of Akron and Northeast Ohio. 

Wide range of topics

The conference is attended by engineers and scientists from around the world, representing the tyre and vehicle industries, academia and governmental agencies. A wide range of topics on tyre applications, ranging from passenger, high-performance, truck and electric vehicles to off-highway, including aircraft to far off-highway Mars Rover, will be covered in the paper presentations.

There will be a wide array of more than 20 interesting and significant original works by top technologists, presented by the authors themselves.

With this year’s theme, New Horizons in Tyre Evaluation, the papers will cover the characterisation of tyre performance, both physically and with vehicle simulators. Other subjects include numerical predictive methods, data analytics, tyre performance and construction, and rubber compound development.

A panel discussion titled ‘The Future of Tire Testing’, moderated by Heather Bobbitt, Tire Modeling Group Manager, General Motors, will be joined by Christian Bachmann, Senior Manager – Tyre Technology, FKA GmbH; Henning Olsson, Director of Technology, Calspan Corporation; Jonathan Darab, Operations Director, Global Center for Automotive Performance Simulation (GCAPS); Matt Kent, Technical Director of Tire & Wheel Test Lab, Smithers, USA and Sonny Huisman, Manager, Siemens Digital Industries Software.

These experts will discuss the challenges ahead for the tyre industry and provide insights into the next steps in tyre testing. Predictive methods in the emerging ‘digital twin’ era require improved testing methods to understand the physics of tyre mechanical behaviour under circumstances that can cause uncertainty in virtual assessment. Temperature effects, wear behaviour, wet surfaces, soil interaction and snow sinkage are some factors that are not necessarily well understood or integrated when a vehicle-level assessment is concerned.

They will also discuss the testing requirement in developing speciality tyres for racing, agricultural or heavy industrial applications that will remain a challenge for characterisation and parameterisation. Big data, machine learning algorithms and databasing methods and increased leverage of simulation environments are critical enablers for faster turnaround in early vehicle development, which is emerging as an OEM requirement.

Back to roots

This year’s edition will be held at the University of Akron near downtown Akron. In the last 12 years, the conference has only been held downtown once. With the conference’s return in September to its historic home, where it was held for the first 28 years, it is fitting that the Awards Banquet will be kicked off by an address from Mayor Dan Horrigan. 

With the conference’s return downtown to the University of Akron and being aligned in the same week as the International Tire Exhibition and Conference (ITEC) to be held at the John S Knight Center, this ‘Tire Week in Akron’ will provide a nostalgic and informative homecoming, said the organiser.

The conference will be held in a hybrid format.

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.