Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.

The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.

While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.

In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.

However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.

As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.

This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.

The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.

Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.

Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.

 It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.

Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.

 India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.

At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.

The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.

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Goodyear has been named one of the World’s Most Ethical Companies for 2026 by Ethisphere, marking the third consecutive year it has received this prestigious honour. This recognition reflects the company’s enduring commitment to fostering integrity throughout its global operations. Goodyear is the only tyre manufacturer and one of just eight automotive businesses to appear on this year’s list, which spans 17 countries and 40 industries.

Ethisphere determines its honourees through a rigorous, data-driven evaluation process that examines corporate governance, ethical culture, compliance programmes, environmental and societal impact and third-party management. A panel of experts analyses this information to identify organisations that demonstrate exceptional ethical leadership and best practices in business integrity.

This latest recognition reaffirms Goodyear’s ongoing dedication to principled conduct and responsible business practices worldwide.

Erin Lewis, Vice President and Chief Compliance Officer, said, “Receiving this recognition for the third consecutive year is a reflection of our associates’ strong commitment to acting with integrity. Goodyear’s inclusion on this respected list again this year underscores our longstanding commitment to ethical decision-making, responsible leadership and creating a culture where integrity guides every action.”

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Nokian Tyres has launched the Nokian Tyres Snowproof 3P, a new premium winter tyre engineered for predictable and high-performance driving across a variety of Central European conditions. This new product integrates the company’s Nordic expertise into a tyre designed to perform reliably on snow, slush, wet and dry roads. It has been awarded the Premium TÜV SÜD Tyre Mark, an independent certification that verifies its outstanding quality and performance against rigorous benchmark standards, complementing the manufacturer's own extensive internal testing.

The tyre is intended for drivers of high-performance vehicles, sedans and SUVs who require dependable performance for daily commuting, mountain driving, long journeys and high-speed travel. The initial launch includes 50 products ranging from 17 to 21 inches, with the majority classified as XL for heavy loads, and the range is planned to expand to 98 SKUs covering 16 to 22 inches. Reflecting a commitment to sustainability, up to 40 percent of the tyre’s raw materials are renewable, recycled or ISCC PLUS certified. This advancement supports the company’s broader goal of increasing that proportion to 50 percent by 2030. Production takes place at the company's new facility in Oradea, Romania, recognised as the world's first full-scale tyre factory to operate with zero CO2 emissions in scopes 1 and 2, with select sizes also manufactured at the factory in Nokia, Finland.

The tyre’s performance capabilities were validated through extensive testing in both controlled and real-world environments. Winter testing was conducted at the Ivalo Test Center in Finnish Lapland to ensure high standards on snow and ice, while high-speed and wet performance evaluations took place at the Hakka Ring in Spain and the test track in Nokia, Finland. The Nokian Tyres Snowproof 3P becomes the flagship winter offering for Central and Southern European consumers, joining the Seasonproof 2 for all-season and the Powerproof 2 for summer in the company's latest product lineup.

The tyre features a Triple Zone Tread designed to enhance safety and control. This includes an Arctic Zone with 3D siping for improved snow grip, an Aqua Zone with a blade groove design to increase groove volume and resist aquaplaning and a Performance Zone with optimised geometry for enhanced directional stability and cornering precision. The Alpine Grip Compound incorporates a new generation of polymers and renewable resins, alongside the highest proportion of silica ever used by the company in a winter tyre for this market. This high silica content ensures responsiveness in cold temperatures, supports wet grip and contributes to lower rolling resistance for improved efficiency. The Power Lock Core utilises Performance Bead Rings to enhance stability and handling during sudden, high-speed manoeuvres.

Durability is addressed through the inclusion of Aramid Strong Sidewalls on all sizes 17 inches and above. These sidewalls embed lightweight aramid fibres, a material also used in defence and aerospace industries, to reinforce the tyre against impacts from potholes and road hazards and reduce the risk of punctures. A large rim protector is also incorporated to shield wheels from curb damage. The tyre is designed to seamlessly fit both internal combustion engine vehicles and electric vehicles, carrying the Electric Fit emblem to signify it has been developed and tested to meet the specific demands of EVs regarding weight, noise, torque and range. It also features SilentDrive Technology, which uses a layer of acoustic foam attached to the inner liner to dampen bothersome frequencies and provide a quieter, more comfortable cabin experience.

Tommi Alhola, Senior Vice President – Central Europe, Nokian Tyres, said, “As electric vehicles and SUVs become more popular in Europe, larger rim sizes and heavier loads are more prevalent than ever. The diverse size options and outstanding safety and performance properties of the Nokian Tyres Snowproof 3P meet the needs of Central and Southern European winter drivers as their vehicle choices evolve.”

Martin Dražík, Product Manager, Nokian Tyres, said, “We developed the Nokian Tyres Snowproof 3P to balance ultimate confidence with exciting performance. Central European consumers demand a product that keeps them safe in a wide array of winter conditions without sacrificing an enjoyable driving experience. We spent years preparing the Snowproof 3P to blend Nordic winter know-how with the unique properties needed to thrive in unpredictable winter conditions.”

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Bridgestone will continue as a tyre supplier to the FIM Endurance World Championship (EWC) in 2026, extending its partnership with the series which began in 2017. The company will increase its involvement by equipping seven teams with its premium BATTLAX motorcycle tyres, a rise from the five teams supported the previous year. The seven teams are AutoRace Ube Racing Team, BMW Motorrad World Endurance Team, F.C.C. TSR Honda France, Kawasaki Webike Trickstar, KM99 Yamaha, Yamalube YART Yamaha EWC Official Team and Yoshimura SERT Motul.

This expanded role follows a highly successful 2025 season where a Bridgestone-equipped team, Yamalube YART Yamaha, claimed the EWC title. This victory marked the sixth championship win for a team using Bridgestone tyres and the fifth consecutive year of such dominance, with five of the top six overall positions occupied by Bridgestone-supported teams.

The BATTLAX racing tyres are the result of advanced engineering, utilising sophisticated materials and construction methods to provide superior grip, consistent performance and lasting durability. These qualities are essential for the demanding nature of endurance racing, which features events lasting up to a full day. Engineered to perform reliably in diverse weather and track conditions, the tyres give riders the confidence to maintain a competitive pace throughout each stint.

Bridgestone views the racetrack as a crucial development environment, using the extreme conditions of the EWC to rigorously test and refine its technology. With races ranging from 8 to 24 hours, the series places continuous, intense stress on tyres, offering a perfect setting to advance compound chemistry and construction techniques. This knowledge is then applied to consumer products under the company’s From Circuit to Street philosophy. The latest proof of this process is found in new additions to the BATTLAX family, including the track-only RACING BATTLAX V03 slick tyre and the road-legal BATTLAX RACING STREET RS12, both of which feature technology honed in the crucible of endurance competition.

Nico Thuy, Director Motorcycle, Bridgestone EMEA, said, “The FIM Endurance World Championship represents the ultimate proving ground for tyre performance, durability and innovation. The 2025 season once again demonstrated the consistency and capability of Bridgestone tyres under the toughest racing conditions. Following this success, we are proud to offer our expertise and top-performing tyres to seven teams for 2026.”

The 2026 EWC season schedule is as follows:

• 18 April: 24 Heures Motos, Le Mans, France
• 6 June: 8 Hours of Spa Motos, Circuit de Spa-Francorchamps, Belgium
• 5 July: Cuca-Cola Suzuka 8 Hours, Suzuka race track, Japan
• 19 September: the Bol d'Or, Circuit Paul Ricard, France

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The Yokohama Rubber Co., Ltd. has unveiled its comprehensive motorsports activity plan for the 2026 season. The company views its participation in global motorsports as essential for advancing tyre technology and reinforcing the ADVAN and GEOLANDAR brands. Its strategy encompasses a diverse range of events, from top-tier championships to grassroots competitions worldwide.

Key championships and series

• SUPER FORMULA: Yokohama Rubber has renewed its exclusive agreement as Official Tyre Partner and control tyre supplier for Japan's premier racing series, a partnership dating back to 2016. The new contract extends through the 2030 season. For 2026, the company will supply ADVAN racing tyres featuring a high renewable and recycled raw material ratio of approximately 46%. The series will also introduce the SUPER POLE QUALIFYING Supported by YOKOHAMA TYRE, a three-stage knockout format.
• SUPER GT: Yokohama will supply ADVAN racing tyres to one car in the GT500 class and 17 cars in the GT300 class, aiming for victories and a championship title in the latter.
• Nürburgring 24-Hour Race: Yokohama will supply ADVAN racing tyres to three teams: Haupt Racing Team, KONDO RACING with Rinaldi, and BMW M Motorsport. This marks the first collaboration with BMW M Motorsport in nearly 40 years, with ADVAN tyres fitted to two BMW cars entered by Schubert Motorsport and a special fan-focused BMW entry. Tyres will also be supplied for the Nürburgring Langstrecken-Serie (NLS).
• Porsche Sprint & Endurance Challenges: For the sixth consecutive year, ADVAN racing tyres will serve as the control tyre for the Porsche Sprint Challenge North America and Porsche Sprint Challenge USA West. It will also be the control tyre for the Porsche Endurance Challenge North America for the third straight year.
• Ford Mustang Cup: Yokohama will again supply ADVAN racing tyres as the control tyre for this one-make series, which features the Ford Mustang Dark Horse R.
• American Off-Road Racing Championship (AORC): Yokohama has become a supporting sponsor of this newly launched premier desert racing series. The company will supply GEOLANDAR tyres to top teams competing in the championship, which includes renowned races like Best in the Desert and The Mint 400.

Other major events and disciplines

• Hill Climb: At the Pikes Peak International Hill Climb, Yokohama will supply ADVAN racing tyres to top drivers and continue sponsoring and providing the control tyre for the Pikes Peak GT4 Trophy by Yokohama.
• Off-Road Races: Yokohama will seek a second consecutive overall win at the Asia Cross Country Rally (AXCR) using GEOLANDAR M/T G003 tyres. In North America, the company will support the King of the Hammers (as title sponsor of the Every Man Challenge), the Championship Off-Road series (with GEOLANDAR X-AT and A/T4 tyres), and the TrophyLite Series (supplying GEOLANDAR M/T G003 as the official specification tyre for the eighth year). They will also supply tyres for the XCR Sprint Cup Series in Japan.
• Rally: In the Japanese Rally Championship (JRCA), ADVAN rally tyres will be supplied to top JN-1 class teams, including the NUTAHARA Rally Team (with an ADVAN-coloured car) and SUBARU Team ARAI. Yokohama will also support the TOYOTA GAZOO Racing Rally Challenge for a second year.
• Drift: For FORMULA DRIFT JAPAN (FDJ), Yokohama will supply ADVAN NEOVA AD09 tyres to teams in the top FDJ class and provide control tyres (ADVAN NEOVA AD09 for FDJ2, ADVAN APEX V601 for FDJ3). The company will also supply ADVAN tyres to a team competing in the D1 GRAND PRIX.
• Speed Competitions: In Japan, Yokohama will supply ADVAN A052 and A050 tyres for the All Japan Gymkhana Championship and a range of ADVAN tyres for various surfaces in the All Japan Dirt Trial Championship.

Participatory & Grassroots: Yokohama will support grassroots events globally, including supplying ADVAN dB V553 tyres as the control tyre for the new CATERHAM CUP JAPAN. The company also announced its Yokohama Motorsports Scholarship 2026 programme to support participants in Japanese rally, gymkhana and dirt trial competitions.

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