Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.
The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.
While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.
In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.
However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.
As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.
This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.
The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.
Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.
Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.
It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.
Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.
India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.
At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.
The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.
Continental Earns Fourth International Busplaner Sustainability Award
- By TT News
- April 16, 2026
Continental has earned top recognition in the ‘Tires and Tire Management’ category of the International busplaner Sustainability Award for its Conti Urban HA 5 NXT tyre. The award celebrates groundbreaking vehicle parts, services and models that drive sustainability in the bus industry. Announced on the evening before the BUS2BUS trade fair, this marks the fourth time Continental has received this honour since the prize was first introduced.
A key feature of the Conti Urban HA 5 NXT is its material composition, with up to 60 percent coming from renewable, recycled or ISCC mass balance-certified sources. ISCC certification ensures full traceability of these raw materials across the supply chain. An externally verified life cycle assessment shows an 11 percent drop in greenhouse gas emissions compared to the earlier Conti Urban HA 3 model. The tyre incorporates natural rubber, renewable fillers, recycled synthetic rubber and rubber derived from mechanically processed end-of-life tyres.
Designed to address major trends reshaping urban transport such as urbanisation, electric mobility and digital fleet management, the tyre arrives at a time of strong growth in new bus registrations across the EU, especially in Germany and Poland. Electric bus adoption is rising sharply in markets like Germany, Sweden and Belgium, while conventional technologies lose ground. This shift underscores the need for tyres that support cleaner, more efficient city bus operations.
The Conti Urban HA 5 NXT delivers a 25 percent reduction in rolling resistance versus the prior generation, which can extend electric bus range by up to 15 percent. A new tread compound increases mileage by up to 15 percent compared to the Conti Urban HA 3 while maintaining a B EU wet‑grip label rating. A reinforced sidewall enhances resistance against curb and impact damage, and the optimised tread pattern improves traction and lowers noise, boosting passenger comfort.
The tyre works seamlessly with Continental’s digital ContiConnect system, allowing fleet operators to monitor pressure, temperature and wear in real time using sensors. This enables proactive maintenance, greater operational safety, fewer unplanned breakdowns and cost-effective fleet management. Since its launch in 2013, the International busplaner Sustainability Award has become one of Europe’s most respected honours in bus and transport, recognising companies that balance economic success with environmental care and social responsibility.
Pirelli Engineers Bespoke P Zero R Tyres For New Porsche 911 Turbo S
- By TT News
- April 16, 2026
Pirelli has created bespoke versions of its P Zero R tyre for Porsche 911 Turbo S, the most powerful version ever of the 911 model in its six-decade history. Drawing directly from motorsport expertise, this ultra-high-performance compound supports everyday sports car driving while delivering exceptional dynamic response. It shares the same technological DNA as Pirelli’s racing solutions, already well regarded in the prestige vehicle segment.
Engineered to harness 711 horsepower and 800 Nm of torque, this tyre ensures effective power transfer to the road. It enhances the car’s dynamic abilities and driving pleasure through consistent traction on dry, varied and wet surfaces, with a strong focus on wet safety and control. The tread pattern reduces noise for improved comfort, while lower rolling resistance boosts overall vehicle efficiency. The rear axle uses 325/30 ZR 21 tyres, 10 mm wider than before, and the front retains 255/35 ZR 20 for balanced handling.
Following Pirelli’s Perfect Fit philosophy, each tyre matches the precise technical needs of its vehicle. This longstanding collaboration with Porsche has also produced P Zero R fitments for the hybrid Porsche 911 GTS. The new Turbo S tyres carry the ‘N’ marking on the sidewall, signifying joint development for optimal performance across the 911 range.
Sun Auto Network Expands North Carolina Footprint With Multi-Store Rebrand
- By TT News
- April 16, 2026
Sun Auto Network is strengthening its presence in North Carolina by consolidating several well-known local businesses under the Sun Auto Tire & Service banner. This integration includes Piedmont Tire, which finished rebranding in late 2025, and four Tire Max locations that made the switch this past March. The process continues with Jackson Auto Worx, while Liberty Tire & Auto is scheduled to follow later in 2026.
To celebrate these changes, Tire Max will host grand opening events over two weekends in April. The first takes place 9 to 11 April at the Madison and Stokesdale stores, followed by the second from 23 to 25 April at the High Point and Summerfield locations.
These community-focused gatherings will feature promotional giveaways such as tyres and a full year of free oil changes, along with other special offers. Through this investment, Sun Auto Network aims to benefit both local drivers and the wider North Carolina communities it now serves.
Michael Loa, Regional Vice President, said, "This is about creating a more unified and recognisable presence across the region. Aligning these stores under the Sun Auto Tire & Service name builds on the strength of our existing network while delivering a more consistent experience for drivers."
Infiniteria Moves To Block Enviro’s Company Reorganisation
- By TT News
- April 16, 2026
Scandinavian Enviro Systems AB (publ) (Enviro) has been informed that Infiniteria Sweden AB and Infiniteria Europe Sàrl plan to ask the Gothenburg District Court to immediately end Enviro’s ongoing company reorganisation. Infiniteria also challenges the legality of Enviro’s recent contract cancellations regarding their joint venture and has indicated it will seek damages as a result.
The reorganisation was originally approved by the same court on 27 February 2026. Infiniteria now argues that the process should be halted at once because its intended purpose is unlikely to be achieved and because continuing would be unfair to Infiniteria. Furthermore, Infiniteria has made clear it will oppose any reorganisation plan that Enviro might put forward.
Infiniteria disputes the validity of Enviro’s termination of their joint venture agreements, which occurred on 20 March 2026 under the Swedish Company Reorganization Act. While no formal damages claim has been filed yet, Infiniteria preliminarily estimates potential claims from the terminations at roughly EUR 84 million. This estimate partially overlaps with an existing arbitration claim against Enviro that was disclosed on 6 February 2026.
Enviro firmly rejects Infiniteria’s stance, asserting that its conclusions rest on incomplete and incorrect information, making them unfounded. Together with its legal advisors and the court-appointed administrator, Enviro is reviewing the matter and will respond to Infiniteria’s claims as directed by the District Court.



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