Towards Greater Security And Sustainability

Towards Greater Security And Sustainability

 Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.

The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.

While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.

In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.

However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.

As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.

This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.

The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.

Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.

Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.

 It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.

Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.

 India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.

At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.

The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.

TyreSafe And Road Safety Support Join Forces To Eliminate Tyre-Related Casualties

TyreSafe And Road Safety Support Join Forces To Eliminate Tyre-Related Casualties

TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has joined forces with Road Safety Support (RSS), a not-for-profit organisation, in a new partnership rooted in their shared dedication to evidence-led road safety. As TyreSafe nears its 20th anniversary, it views this collaboration as vital to its mission of reducing tyre-related casualties and contributing to the ultimate goal of eliminating death and serious injury on British roads.

Road Safety Support brings specialised expertise to the table, working with police, highways authorities and safer roads partnerships both domestically and overseas. Their wide-ranging services include casualty data analysis, developing enforcement strategies, supporting speed and red-light camera technology, road safety marketing and providing independent expert evidence for traffic prosecutions.

This alliance strengthens TyreSafe’s existing network among enforcement and highways bodies, allowing tyre safety education and enforcement to be better integrated with broader road safety intelligence and operational data. By combining forces, TyreSafe gains access to RSS’s analytical and enforcement expertise to create more evidence-led campaigns, while RSS and its partners benefit from TyreSafe’s deep specialism in tyre condition research and practical guidance.

Underpinning the collaboration is a mutual recognition that reducing road harm demands coordinated, multi-disciplinary action. Both organisations are committed to the Safe System approach, ensuring that safer vehicles – particularly tyres – are given equal priority alongside safer roads, speeds and people. By blending RSS’s strengths in data, enforcement and legal processes with TyreSafe’s two decades of dedicated tyre safety knowledge, the partnership aims to deliver more consistent, informed and impactful road safety outcomes.

Stuart Lovatt, Chair of TyreSafe, said, “Tyre safety is a fundamental part of safe vehicles, yet it is still too often overlooked in the wider road safety conversation. Partnering with Road Safety Support is an important step in ensuring that tyre-related risk is better understood and addressed using robust data and real-world insight. As TyreSafe continues to work closely with police forces, highways authorities and local authorities, this partnership will help strengthen the evidence base that underpins effective enforcement, education and prevention activity.”

Emma Kelly, Development, PR and Advocacy Manager at Road Safety Support and Road Safety Support International, said, “Road Safety Support works with police forces, road safety partnerships and stakeholders to develop robust, evidence-led road safety strategies. Tyre condition plays a vital role in collision prevention, yet it can be underestimated when considering vehicle-related risk. Partnering with TyreSafe allows us to integrate specialist tyre safety knowledge into broader enforcement and safety frameworks, helping partners make more informed decisions and deliver more effective interventions.”

Nexen Tire America’s Guide To Smarter Driving And Lower Energy Costs

Nexen Tire America’s Guide To Smarter Driving And Lower Energy Costs

Nexen Tire America recognises that with energy and fuel costs continuing to challenge drivers, many are seeking ways to maximise efficiency beyond simply altering their driving routines. While adjusting habits like reducing speed is common, the company points to several overlooked factors that can significantly affect a vehicle’s energy consumption and overall cost per mile.

A critical yet often underestimated element is the role of tyres. Rolling resistance, which is the energy needed to keep tyres moving, directly impacts fuel economy and electric vehicle range. Choosing tyres specifically engineered to minimise this resistance, such as Nexen’s N’Priz S Grand Touring All-Season, can yield noticeable improvements. However, even the best tyres require consistent care; underinflation and misalignment create excess drag that forces the vehicle to work harder, quietly eroding efficiency over time.

External vehicle modifications also play a significant part. Accessories like roof racks and cargo carriers disrupt aerodynamic flow, and even open windows at highway speeds can create more drag than using air conditioning. Driving habits themselves deserve a strategic rethink as well. Opting for a slightly longer route with fewer stops can prove more efficient than a short, start-and-stop journey. Smoother acceleration, gradual braking and coasting to a stop help conserve momentum, which is especially beneficial for regenerative braking systems in electric vehicles.

For electric vehicle owners, additional steps can further extend range. Preconditioning the cabin while the car remains plugged in reduces the strain that climate control places on the battery during travel. Combined with a conscious effort to ease off the accelerator early to maximise energy recovery through regenerative braking, these practices allow drivers to go further on every charge, complementing the efficiency gains from proper tyre selection and mindful driving.

Aaron Neumann, Head of the Nexen Tire America Tech Center, said, “There are several opportunities to improve efficiency that aren’t immediately visible to drivers. From tyre design and maintenance to subtle driving habits, these factors work together to influence how much energy a vehicle uses. By paying attention to the details, drivers can take meaningful steps toward reducing costs and getting more out of every mile.”

Hankook Claims Top Spot In Auto Bild Manufacturer Ranking

Hankook Claims Top Spot In Auto Bild Manufacturer Ranking

Hankook Tire has claimed the top position in the latest Auto Bild manufacturer ranking, securing a dominant presence across key tyre categories. The brand’s ascent was driven by a double test win for its newly launched Ventus evo, which propelled Hankook to share first place in the summer tyre segment. In the all-season category, the company delivered a consistently strong performance, earning third place overall thanks to the Kinergy model series, which accumulated four top placements across various evaluations.

The Ventus evo made an impressive entry into the current tyre season by clinching victory in two separate Auto Bild summer tyre tests, a feat that positioned Hankook as the only manufacturer alongside one other to achieve a double win in the summer tyre manufacturer standings. This debut underscored the tyre’s seamless fit within the premium segment, with the results highlighting its capabilities across critical criteria such as wet braking and dry handling.

In the all-season arena, the Kinergy series demonstrated remarkable consistency across four distinct tests, securing Hankook’s third-place finish in the manufacturer ranking. The model line proved its reliability by delivering strong results across all relevant performance areas, including winter characteristics, further cementing Hankook’s reputation as a dependable leader in that segment.

The Auto Bild manufacturer ranking aggregates results from all tyre tests conducted during the season, assigning points based on a structured system. A test win earns six points, followed by five for an exemplary rating, three for good, two for satisfactory and one for recommended with reservations. Additional bonuses apply, with one extra point for Eco Champion recognition and two for a Green Tyre designation. Across the 2025/2026 season, a total of 67 summer tyres and 61 all-season tyres were evaluated under this framework.

NTD Signs Multi-Year Supply Agreements With Radar, Giti, Cooper and Mickey Thompson

NTD Signs Multi-Year Supply Agreements With Radar, Giti, Cooper and Mickey Thompson

Brisbane-based NTD has strengthened its leadership position in Australia and New Zealand by finalising four exclusive multi-year supply agreements with major global tyre manufacturers. These deals solidify the company’s standing within a regional wholesale and retail sector valued at over USD 11 billion, ensuring long-term collaboration with key suppliers across a diverse array of tyre segments. The agreements with Radar Tyres, Giti/GT Radial, Cooper Tires and Mickey Thompson Tires cover passenger vehicles, SUVs, 4-wheel drives, electric vehicles, light trucks, commercial fleets and specialised applications in agriculture and mining, reinforcing NTD’s ability to serve a broad customer base.

According to NTD’s Chief Executive Officer and Managing Director, Warwick Hay, these partnerships are fundamental to the company’s growth strategy. By securing exclusivity over an extended period, the group can pursue deeper collaboration with manufacturers in areas such as product development, supply planning, and brand building. This structure not only supports commercial flexibility but also enhances supply chain reliability, ultimately ensuring that NTD’s extensive dealer network and customers benefit from consistent product availability.

Two of the newly formalised agreements involve American brands Cooper Tires and Mickey Thompson Tires, both owned by Goodyear. NTD first introduced Cooper Tires to Australia in 1989, and the brand has since become well established in the SUV and light truck segments. Meanwhile, Mickey Thompson Tires maintains a strong focus on high-performance and off-road applications, building on a legacy of innovation in tread design and safety. Representatives from Goodyear and Mickey Thompson noted that NTD’s expertise and commitment have been instrumental in driving brand growth, with the renewed agreements set to build on that momentum.

The remaining two agreements are with Singapore-based entities: Radar Tyres, owned by Omni United, and GT Radial, part of the Giti Group. Radar Tyres has gained recognition in Australia for its value-focused passenger and all-terrain offerings, alongside its distinction as the world’s first carbon-neutral tyre brand. Giti Tire supplies premium products across multiple vehicle categories and has made significant inroads into the electric vehicle segment, supplying original equipment manufacturers such as BYD, GWM and Tesla. Executives from both companies highlighted the combination of global manufacturing capability with NTD’s national distribution network as a key factor in ensuring reliable supply and strong dealer support across Australia and New Zealand.

As the largest independent tyre and wheel importer and distributor in the region, NTD serves more than 4,000 business customers through an extensive network of distribution centres and retail outlets. The company also manufactures retread tyres and provides performance management systems for commercial fleet operators. Hay noted that in a context of global uncertainty, these agreements formalise longstanding supplier relationships while reinforcing continuity of supply. He added that maintaining a broad and dependable product range is essential, particularly as demand grows for eco-friendly, smart and electric vehicle tyres across the diverse sectors the company serves.