Towards Greater Security And Sustainability

Towards Greater Security And Sustainability

 Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.

The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.

While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.

In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.

However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.

As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.

This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.

The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.

Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.

Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.

 It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.

Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.

 India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.

At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.

The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.

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    Bridgestone To Exhibit Second-Generation Lunar Rover Tyres At 40th Space Symposium

    Bridgestone To Exhibit Second-Generation Lunar Rover Tyres At 40th Space Symposium

    Bridgestone Corporation has announced that it will participate in the upcoming 40th Space Symposium, the largest space-related conference in the United States. The company is all prepped up to display two concept models of its second-generation lunar rover tyre at the event, scheduled to be held from 7 to 10 April 2025 in Colorado Springs, Colorado, US.

    The new concept models can be used on small and medium-sized lunar rovers since they are lighter than their predecessors. In order to satisfy the rigorous requirements of lunar exploration, Bridgestone started developing lunar tyres in 2019 and is still improving their designs. The company claims that the display would provide a platform for growing its network in the space industry and opening doors for future cooperation. By entering into a partnership with Astrobotic Technology, Inc., a US-based business that specialises in space exploration, in 2024, Bridgestone has already made strides in this direction.

    Bridgestone, which has over 90 years of expertise in tyre development, is bringing its understanding of Earth-based mobility, particularly motorsport, to the difficulties of space flight. In order to improve performance and safety during lunar exploration, the business wants to create tyres that can be customised to meet the demands of individual customers or mission specifications. Additionally, the lunar rover tyre project furthers Bridgestone's more comprehensive Mid-Term commercial Plan (2024–2026), which places a strong focus on innovative commercial ventures like the ‘AirFree Concept’.

    Bridgestone will be on display at the Japan Aerospace Exploration Agency's (JAXA) Japan's Space Industry stand in South Hall #111 of the BAE Systems Exhibit Center. Along with its exhibit, Bridgestone will take part in a panel discussion with Idemitsu Kosan Co., Ltd., Toyota Motor Corporation and Space Foundation, the event organiser.

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      JK Tyre Inaugurates New JK Tyre Truck Wheels Centre In Uttar Pradesh

      JK Tyre Truck Wheels Centre

      JK Tyre & Industries, a leading tyre manufacturer in the country, has expanded its retail presence with the inauguration of the JK Tyre Truck Wheels Centre in Muzaffarnagar, Uttar Pradesh.

      The facility is designed to be a one-stop shop for all tyre needs, which will be operated by Hemkunt Transport Company. It was inaugurated by  Sanjeev Sharma, Associate Vice-President – Mobility Solutions, JK Tyre & Industries, along with other senior officials of the company.

      The company shared that the location was selected because of its strategic position and will cater to needs of fleet operations and commercial vehicle owners in the city and surrounding areas. The new JK Tyre Trucks Wheel Centre spread across 7,500 sqft with highly trained technical advisors, will provide wheel servicing services and the company’s full range of smart tyres, fuel-efficient tyres and other product range for commercial vehicles.

      Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre & Industries, said, "At JK Tyre, our priority is to enhance convenience and reliability for our customers by expanding our reach to key transport corridors. With this new Truck Wheels Centre in Muzaffarnagar, we are bringing world-class tyre solutions closer to fleet operators and truck owners who rely on efficient, high-performance tyres for their business. This expansion is a step forward in strengthening our service network and ensuring our customers receive the best-in-class solutions with ease, across the nation.”

      At present, JK Tyre & Industries has a network of over 850 exclusive Brand Shops and 6,000 plus channel partners across the country.

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        Rodolfo Comerio Honoured with “Excellent Partner” Award by Linglong Tire

        Rodolfo Comerio Honoured with “Excellent Partner” Award by Linglong Tire

        Italian machinery manufacturer Rodolfo Comerio has been recognised with the prestigious “Excellent Partner” award by Linglong Tire, one of the world’s leading tyre producers, during celebrations marking the Chinese company’s 50th anniversary.

        The accolade was presented at the “2025 Linglong Tire Global Equipment Suppliers Conference,” which was part of an international event called “Driving Collaborative Growth with Linglong Tire.” The conference gathered major machinery suppliers from across the tyre industry.

        According to the Italian firm, the award acknowledges Rodolfo Comerio’s exceptional calendaring line performance, commitment to innovation, quality after-sales service, and consistent presence in the Chinese market.

        Nicola Fedele, Sales & Marketing Managing Director at Rodolfo Comerio, expressed his gratitude: “We are truly honoured to receive this recognition from such a prestigious company like Linglong. Our mission has always been to build strong and lasting relationships based on quality and reliability, and this award confirms the trust Linglong has placed in Rodolfo Comerio. To know that we have played a role in Linglong’s exponential growth thanks to our synergistic work and continuous commitment to meeting and exceeding their expectations is always a great source of pride for us.”

        During the ceremony, Linglong Tire’s Chairman Wang Feng delivered a speech highlighting the crucial importance of the Chinese manufacturer’s partnership with Rodolfo Comerio. This relationship of mutual trust has reportedly enabled Linglong to achieve significant milestones and contributed substantially to the company’s growth in both quality and productivity.

        Fedele added: “Meeting and being able to talk with  Wang Feng is always a source of inspiration for me. His dedication and foresight are a continuous professional lesson, and they provide a fundamental guide to push us to do better and reach new heights of excellence. His strategic vision motivates us to continue our work with passion and constantly improve our solutions to support the growth of our customers.”

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          Element Fleet Management Nominates Ferrari and McVicar to Board of Directors

          Element Fleet Management Nominates Ferrari and McVicar to Board of Directors

          Element Fleet Management Corp., the world’s largest publicly traded automotive fleet manager, has nominated Paolo Ferrari and Tracey McVicar to stand for election to its Board of Directors, the Toronto-listed company announced recently.

          The nominations, to be voted on at the firm’s Annual General Meeting on 2 May, come as current board members Andrew Clarke and Arielle-Meloul Wechsler have decided not to seek re-election.

          Ferrari brings substantial executive experience to the role, having most recently served as Chief Executive Officer of Bridgestone Americas and Bridgestone West, while simultaneously holding the position of Joint Global Chief Operations Officer of Bridgestone Corporation. His prior leadership roles include Chief Executive Officer of Pirelli North America and Latin America, alongside executive positions in telecommunications, technology, and investment banking.

          McVicar, a Partner at private equity firm CAI Capital Partners since 2003, previously held senior investment banking positions at Raymond James Ltd. and RBC Capital Markets. Her governance experience includes directorships at Teck Resources Ltd., where she chaired the Audit Committee, and BC Hydro Corporation, where she led the Audit and Finance Committee.

          "We are pleased to nominate Paolo Ferrari and Tracey McVicar to our Board," said Element Board Chair Kathleen Taylor. "Paolo and Tracey bring integral skills, perspectives, and experience, and we are confident they will be tremendous assets to the Company. We would also like to thank our outgoing Board members, Andrew Clarke and Arielle Meloul-Wechsler, for their valuable support and contributions to Element."

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