Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.
The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.
While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.
In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.
However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.
As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.
This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.
The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.
Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.
Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.
It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.
Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.
India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.
At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.
The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.
Doublestar Tire Showcases Differentiated Portfolio At CITEXPO 2026
- By TT News
- September 08, 2026
Doublestar Tire emerged as a standout exhibitor at the 21st China (Shanghai) International Tire & Wheel Expo (CITEXPO), which commenced on 2 September at the Shanghai World Expo Exhibition & Convention Center. The event, recognised as a premier professional gathering in the Asia-Pacific region, attracted over 400 international exhibitors displaying the latest industry innovations. Among them, Doublestar distinguished itself with a portfolio focused on high differentiation and added value, capturing significant attention from attendees.
In response to varied overseas requirements, the tyre manufacturer presented a comprehensive product range addressing commercial and passenger vehicle applications. For the commercial sector, the flagship TBR tyre D902 was engineered with an abrasion-resistant compound and an advanced tread design. This configuration ensures stability and longevity under high-temperature, long-haul conditions, offering fleet operators a balance of dependable performance and economic efficiency.
The passenger vehicle lineup featured the EV95 SAFORT tyre, a specialised product for new energy vehicles incorporating the company’s proprietary ‘Safort’ support technology. This innovation addresses critical new energy vehicle demands, including reduced rolling resistance and minimal noise levels. The exhibition also included additional differentiated products, underscoring Doublestar’s commitment to understanding and fulfilling evolving consumer preferences through targeted engineering.
Throughout the expo, the company’s booth drew sustained interest from domestic and international buyers, with the overseas sales team outlining technical benefits and application-specific advantages. These interactions led to substantive discussions and positive indications for prospective partnerships. Looking ahead, Doublestar intends to persist in developing safer, more energy-efficient tire solutions, reinforcing the competitive standing of Chinese tire manufacturers in the global marketplace.
BendPak Secures ETL Certification Across Entire Ranger Wheel Service Line
- By TT News
- September 08, 2026
BendPak has announced that all current models within its Ranger line of wheel balancers and tyre changers now feature ETL certification as a standard offering. This independent validation, conducted by Intertek Testing Services, confirms that the equipment complies with applicable UL and CSA safety standards for both the United States and Canadian markets. The certification rigorously covers electrical, pneumatic and mechanical safety requirements, ensuring robust operator protection and adherence to workplace compliance regulations.
The achievement of this certification was the result of an extensive 18-month internal project focused on comprehensively redesigning critical components. The initiative mandated sweeping upgrades across the equipment's electrical architecture, structural framework and both mechanical and pneumatic systems to meet the stringent criteria. Every aspect of the machines was scrutinised to ensure they could withstand the demands of the certification process.

Throughout the development cycle, a primary emphasis was placed on mitigating operator risks inherent in daily tire service tasks. Engineers systematically assessed potential hazards, including pinch-point dangers, moving parts, electrical and fire risks and high-pressure systems. When existing configurations fell short of the required benchmarks, teams implemented complete redesigns, replaced substandard parts and integrated new protective safeguards to address these vulnerabilities.
Following these extensive modifications, each piece of equipment underwent a battery of rigorous tests to verify its safety and performance prior to final approval. The certified lineup includes models such as the DST30PX, LS45DS, RB30T, DST2420X, R745, R980XR, R76ATR, R980DP, R80EX and R26FLT. These certified units are now clearly identifiable by the ETL mark displayed on their product labels.
Jeff Kritzer, President and CEO, BendPak, said, “The end result is not just a certification mark. Certification represents a fundamentally higher level of product engineering, component quality, mechanical and electrical safety, durability and overall North American compliance, giving customers confidence that their Ranger equipment is built to the highest standards.”
Hankook Joins 40th Motor Transport Awards As ‘Best Use Of Technology’ Category Sponsor
- By TT News
- September 08, 2026
Hankook Tire will take on the sponsorship role for the ‘Best Use of Technology’ prize at the upcoming Motor Transport Awards in September, reinforcing its active role in celebrating industry progress. The award specifically targets organisations that harness digital tools, hardware upgrades or system overhauls to produce real-world gains in freight movement and logistical coordination.
Following the release of the 2026 finalist roster, the technology category has narrowed its focus to three contenders: Explore, GXO and HF Owen Transport & Storage. Each enterprise has put forward evidence of how their chosen technical strategies have resolved persistent operational hurdles while also boosting service quality for their client bases.
The September gala holds added weight this year, as the Motor Transport Awards reach their 40th anniversary of honouring top performers in British road haulage. Scheduled for the Grosvenor House Hotel along Park Lane, the gathering will draw upwards of 1,250 senior figures from across the sector, offering a prime setting for peer recognition and forward-looking dialogue.
Presenting the trophy will be Paul Emery, Sales Director at Hankook Tyre UK, whose presence underscores the brand’s parallel pursuit of advanced mobility solutions. Beyond the competitive element, the evening serves as a networking hub and a moment to assess broader industry shifts, all while Hankook deepens its ties to one of the transport world’s most enduring award platforms.
Sun Auto Tire & Service Celebrates 600th Store With Bowling Green Opening
- By TT News
- September 07, 2026
Sun Auto Tire & Service has reached a major milestone with its new Plaza Tire Service outlet in Bowling Green, Kentucky, officially marking the company's 600th store. Since 2017, the organisation has surged from roughly three dozen locations to a dominant force within the independent tyre and automotive service sector.
The Bowling Green facility offers premium tyre products alongside skilled mounting, alignment, balancing, puncture repair and full mechanical work. Patrons benefit from digital booking and electronic vehicle health reports, all under the firm's philosophy emphasizing transparency and attentive treatment. This launch coincides with the group securing Better Business Bureau (BBB) recognition across its entire portfolio.
Beyond retail, the company is supporting local academic and athletic pursuits. Partnering with the Southcentral Kentucky Community and Technical College Foundation, it has funded two student scholarships. A Drive With Purpose initiative partners with the high school cheerleading squad, with a share of oil change revenue directed to the programme over the coming month.
BBB accreditation denotes adherence to honest dealings and clear communication, offering consumers a reliable benchmark. As Sun Auto celebrates this landmark, its customer pledge and accredited standards demonstrate a sustained commitment to responsible service across its nationwide footprint.
Tony Puckett, Chief Executive Officer, Sun Auto Tire & Service, said, "This milestone represents far more than a store count. Reaching 600 locations is a testament to the thousands of teammates who deliver exceptional service every day and the customers and communities who trust us with their vehicles. As we continue to grow, our focus remains unchanged: providing clear communication, trusted guidance and expert care through the local brands our customers know and rely on."


Comments (0)
ADD COMMENT