Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.
The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.
While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.
In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.
However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.
As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.
This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.
The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.
Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.
Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.
It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.
Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.
India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.
At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.
The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.
Goodyear Racing Eagle Tyre Strategies Decide LMGT3 Battle At Imola Season Opener
- By TT News
- April 20, 2026
Goodyear Racing Eagle tyres emerged as the central strategic battleground in the LMGT3 class during the FIA World Endurance Championship’s season-opening 6 Hours of Imola. The Italian circuit’s notably smooth asphalt led to unexpectedly low tyre degradation across the six-hour race, which allowed teams to experiment with varied tactical plans rather than following a single, predictable approach. Under this season’s increased tyre allocation rules, teams enjoyed greater flexibility, although not every squad chose to use its full supply.
The performance and consistency of the Goodyear Racing Eagle Medium compound proved decisive, with most teams minimising pit lane time by double- or triple-stinting their tyres. However, a minority of competitors opted for a contrasting strategy, fitting fresher Goodyear Racing Eagle tyres more frequently. Crucially, the durability of the Medium compound ensured that both approaches remained competitive, resulting in a wide array of live strategies unfolding simultaneously across the LMGT3 field.
The FIA World Endurance Championship resumes with the TotalEnergies 6 Hours of Spa-Francorchamps from 7 to 9 May 2026. Over the same weekend, Goodyear Racing Eagle tyres have also been in action at Kansas Speedway in the NASCAR Cup Series and NASCAR O’Reilly Auto Parts Series, as well as at Donington Park for the British Touring Car Championship season opener.
Stephen Bickley, Goodyear Endurance Programme Manager, said, “In the first half of the race, we saw several teams double stinting the unloaded left-hand side, but changing their right-hand side tyres at every stop. But as the race progressed, some teams began to double-stint both sides. This meant that teams that had only changed the right-hand side at the previous stop were onto their third stint with the left-hand tyres. Across the field, we saw some teams stop as little as five times during the race, and some as many as eight, emphasising the range of different strategies teams employed.”
Bridgestone Renews Sponsorship Of Sporting Bears Golden Dream Rides For Children’s Charities
- By TT News
- April 20, 2026
Bridgestone has reaffirmed its partnership with the Sporting Bears Motor Club by sponsoring the Golden Dream Rides competition for another year, with proceeds benefiting multiple children’s charities. The initiative builds on a collaboration first established in 2023 and underscores the company’s dedication to community-focused causes. Through this sponsorship, Bridgestone covers competition costs while also contributing directly to charitable funds.
The Sporting Bears Dream Rides offer passengers an exceptional opportunity to ride in classic or supercars in exchange for a donation, with every penny going to chosen children’s charities. Club members generously donate their vehicles, volunteer their time and cover personal expenses, ensuring that 100 percent of each donation supports those in need. To date, the club has provided more than 85,000 Dream Rides and raised over GBP 4 million, benefiting more than 400 children’s charities across the UK since its formation in 1989.
The Golden Dream Ride competition invites anyone who has engaged with Sporting Bears to share a photograph of their favourite moment with the club via official social media channels. Each month, one winner receives a Golden Dream Ride voucher redeemable for any available dream ride car at any Sporting Bears event nationwide. Beyond the contest, Bridgestone and Sporting Bears are promoting road safety as part of Bridgestone’s ‘Be a Road Safety Hero’ campaign, with volunteers conducting public tyre‑safety checks.
Sporting Bears recently announced its historic fundraising milestone at the Practical Classics Restoration Show in Birmingham. While the club is known for its presence at major events such as the two NEC classic car shows, Carfest and the British Motor Show, it also participates in more than 60 other events throughout the season. Bridgestone’s ongoing support helps sustain these activities and the broader mission of safer roads for all.
Clare Stephens, PR and Social Media Lead for Sporting Bears, said, “Our Dream Rides are all about creating unforgettable experiences while raising vital funds for children’s charities. Bridgestone’s support covers the cost of the competition, which ensures that even more money goes directly to the charities we support.”
Helen Roe, Senior Marketing Manager from Bridgestone, said, “We’re incredibly proud to support Sporting Bears and their Golden Dream Rides concept. It’s a fantastic initiative that brings together a passion for cars with a genuine opportunity to make a difference in local communities, whilst sharing vital tyre safety advice.”
- Apollo Tyres
- Italdesign
- Vredestein
- Vredestein Quatrac Pro 2
- Vredestein Ultrac Sessenta
- Milan Design Week
Apollo Tyres And Italdesign To Celebrate Vredestein Collaboration At Milan Design Week
- By TT News
- April 20, 2026
Apollo Tyres Ltd and Italdesign are set to mark over 25 years of collaborative tyre design at Milan Design Week, running from 20 to 26 April 2026. The partnership will display key co-creations, including the Vredestein Ultrac Sessenta and the latest Vredestein Quatrac Pro 2 all season tyre, which is scheduled for a summer release.
The collaboration between the Italian design house and the Vredestein brand has now reached 27 years, beginning with the 1999 debut of the Vredestein Sportrac. Designed by renowned automobile stylist Giorgetto Giugiaro, the Sportrac introduced an asymmetric pattern that boosted its sporty appearance, setting the stage for future projects blending aesthetics with high-performance engineering.
Launched in 2006, the Ultrac Sessenta was created by Italdesign to celebrate six decades of the Vredestein brand in Enschede, the Netherlands. The tyre’s name is Italian for the number 60, a tribute to its designers. It features a distinctive tread pattern that enhances performance and handling as an ultra-high-performance summer tyre.
The latest joint effort, the Vredestein Quatrac Pro 2, goes on sale in June. This ultra-high-performance all-season tyre incorporates a sidewall design that portrays the seasons through a seamless mix of solid and void elements, with flowing graphics hinting at leaves, snow and rain. Its overarching Passage theme reflects seasonal cycles and travel through varied conditions, while visual references to water ripples, wind and motion underscore the tyre’s advanced all-season capability.
Udyan Ghai, Head of Marking, Apollo Tyres Ltd, said, “The partnership with Italdesign has endured because we share the same ethos regarding the union of performance and aesthetics in modern product design. Both the Ultrac Sessenta and Quatrac Pro 2 demonstrate how tyre design can enhance not only function, but also visual identity.”
DUNLOP BLUE RESPONSE TG Crowned Overall Champion In Auto Motor und Sport Tyre Test
- By TT News
- April 20, 2026
DUNLOP (company name: Sumitomo Rubber Industries, Ltd.) has achieved a major milestone as its BLUE RESPONSE TG tyre secured first place in the overall ranking of a tyre test conducted by Auto Motor und Sport, a premier German automotive publication. This marks the first major test victory for the summer tyre since its market introduction.
The BLUE RESPONSE TG represents the inaugural Dunlop brand summer tyre developed by Sumitomo Rubber Industries specifically for the European market following the company’s acquisition of the Dunlop brand trademark in Europe, United States and Australia. Auto Motor und Sport is widely recognised for its rigorous evaluation standards regarding vehicle performance and safety, making it a highly influential medium in European tyre assessments. The publication’s circulation and technical expertise command deep trust from both automotive experts and enthusiasts.
Securing the top overall ranking in this test demonstrates the advanced technology and high level of refinement embedded in the BLUE RESPONSE TG. For safety-conscious consumers and those prioritising driving performance in the European market, the assessment results are expected to serve as a crucial reference for purchase decisions.
During the test, the BLUE RESPONSE TG in size 195/55R16 was fitted to vehicles including the Hyundai i20 and INSTER. The tyre earned high marks for delivering balanced wet and dry road performance. On wet surfaces, it stood out for grip and braking distance, while on dry roads, it excelled in handling and braking. These combined strengths led to the tyre’s overall victory. The BLUE RESPONSE TG is engineered to achieve both high-level safety and dynamic traveling performance.
Markus Bögner, President of DUNLOP Tyre Europe GmbH, said, “I am really delighted that the first DUNLOP tyre we designed for the European market received the highest rating in the assessment by a trusted magazine with a long history. The assessment results we obtained this time will provide a tailwind for the DUNLOP tyre business in Europe, which started on a full scale in January. We will continue to provide ‘Experiences that exceed expectations’, which is one of the brand value propositions of DUNLOP, for more customers.”



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