Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.
The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.
While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.
In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.
However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.
As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.
This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.
The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.
Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.
Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.
It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.
Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.
India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.
At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.
The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.
- AZuR Network
- Updated AZuR Green Paper
- Tyre Circular Economy
- Clean Industrial Deal
- Tyre Recycling
- Sustainability
Updated AZuR Green Paper Positions Tyre Circular Economy As Key To Clean Industrial Deal
- By TT News
- March 17, 2026
The Alliance for the Future of Tyres (AZuR) has released a revised Green Paper examining tyre circularity across Europe. This document explores the benefits of extending tyre life through retreading, repair and reprofiling, alongside mechanical and chemical recycling. It illustrates how circular economy principles can advance climate goals, preserve resources and strengthen industrial competitiveness.
The paper presents targeted appeals to political leaders, stressing the urgency of adapting legal structures to unlock current potential. It echoes the European Court of Auditors regarding robust recycling markets, which depend on consistent enforcement and dependable funding. Christina Guth, coordinator of the AZuR network, frames the tyre circular economy as a demonstration of sustainable practice, where environmental protection and economic activity reinforce one another.
The paper acknowledges the Clean Industrial Deal as constructive, yet argues circularity must occupy a more central position. Products must be conceived from the beginning with reuse and recycling in mind if materials are to remain in circulation. This gains urgency as the mobility sector expands, bringing increased tyre waste. A functioning circular system for tyres presents an avenue for reconciling ecological pressures with economic development.

The initiative coordinated by AZuR unites more than 80 organisations spanning industry, small business and research. In Germany, over half of the more than half a million tonnes of annual tyre waste is cycled back into use, with collected materials evaluated by certified operators.
Despite existing capabilities, the paper asserts political engagement remains insufficient. It enumerates requests for governing bodies, including support for repair enterprises, binding sustainability benchmarks and inclusion of retreaded options in public procurement. Another element involves cultivating a European market for premium recycled substances.
The paper also advocates for clear regulations regarding novel recycling methods and for recycled content to be granted equivalent status to virgin materials. Such measures are presented as essential for protecting investment in sustainable innovation.
Broader European trends indicate circular systems are increasingly viewed as integral to a resilient industrial approach. Advanced recovery infrastructure aids climate objectives and underpins material security. The European Court of Auditors has called for reinforced policy conditions that enable recycling economies to thrive, highlighting consistent rule application and stable financing for recovered materials.
- Hankook Tire
- Hankook Dynapro R213
- Gravel Tyres
- FIA World Rally Championship
- WRC 2026
- Safari Rally Kenya 2026
- Motorsports
Hankook Conquers Safari Rally Kenya’s Relentless Terrain
- By TT News
- March 17, 2026
Hankook Tire, the official tyre supplier to the FIA World Rally Championship (WRC), concluded its participation in the 2026 Safari Rally Kenya, which took place in Naivasha, Kenya, with the event wrapping up on 15 March 2026. The challenging terrain of the Kenyan savanna provided a rigorous test for Hankook’s specialised equipment. Throughout the rally, the company provided its Dynapro R213 tyre, engineered specifically for severe off-road conditions. This extreme all-terrain tyre was available in Hard and Soft compounds and featured a robust casing structure alongside an optimised tread design. These characteristics ensured reliable grip and accurate steering response despite the demands of high-speed rallying.
A key development was the introduction of an upgraded soft gravel tyre at this event. It delivered superior traction on wet and slippery sections while retaining its structural integrity amidst the unpredictable conditions. The rally unfolded across the rugged landscapes of Naivasha and the Great Rift Valley, where competitors faced sharp rocks, deep sand and treacherous fesh-fesh dust. Fluctuating weather further compounded the difficulty, making consistent tyre performance critical for drivers to reach the finish line. Ultimately, Toyota Gazoo Racing's Takamoto Katsuta emerged victorious after four gruelling days, reinforcing the event's reputation as one of the season's most demanding.



Looking ahead, the championship moves to Europe for its fourth round, the WRC Croatia Rally 2026, scheduled from 9 to 12 April 2026 along the Adriatic coast. Returning to the WRC calendar after being part of the European Championship in 2025, the rally has generated significant interest with its redesigned route that navigates both coastal and mountainous terrain. For this event, Hankook will supply its Ventus Z215 and Z210 tyres, high-performance tarmac compounds designed to meet the rigorous demands of the course. These tyres have previously proven their effectiveness in similar environments, such as during the 2025 Rally Islas Canarias, where coastal and mountainous stages demanded exceptional vehicle control and tyre resilience.
Since taking over as the exclusive tyre supplier for all WRC classes in 2025, Hankook has leveraged data from its involvement in over 70 global motorsport championships. The company applies these race-proven insights to advance its ultra-high-performance tyre technology, continually reinforcing its leadership in the field.
- Flexsys
- Speciality Chemicals
- Materials Technology
- Insoluble Sulphur Products
- Price Hike
- Middle East Crisis
Flexsys Announces Price Hike For Insoluble Sulphur Products
- By TT News
- March 17, 2026
Flexsys, a global speciality chemicals and materials technology company, has announced an increase in regional prices for Insoluble Sulphur products with effect from 23 March 2026.
The price increase schedule is as follows:
- Asia: USD 0.60 per kg
- Europe: EUR 0.45 per kg
- North America: USD 0.40 per kg
- Latin America: USD 0.40 per kg
The driving forces behind these significant pricing actions are multifaceted, rooted in substantial disruptions to global supply chains. These disruptions are largely attributed to the ongoing conflict in the Middle East, which has had a cascading effect on logistics. Compounding this issue are the sharply rising costs associated with transportation and essential raw materials.
- Yokohama Rubber
- BMW M Motorsport
- BMW M3 Touring 24H
- Nürburgring 24-Hour Race
- Nürburgring Langstrecken-Serie
- Yokohama ADVAN Tyre
Yokohama ADVAN Tyres To Power BMW M3 Touring 24H Car At Nürburgring Endurance Races
- By TT News
- March 16, 2026
Yokohama Rubber has announced that it will supply ADVAN racing tyres for a newly developed BMW M Motorsport entry set to compete in this year’s Nürburgring 24-Hour Race and the Nürburgring Langstrecken-Serie (NLS). As an official partner of BMW M Motorsport, the company is supporting the BMW M3 Touring 24H, a vehicle designed specifically for the Nürburgring circuit and built with fans in mind.
This special model shares its technical foundation with the BMW M4 GT3 EVO but is constructed using the body shell of the BMW M3 Touring. It measures 200 millimetres longer and stands 32 millimetres taller than its GT3 counterpart, including the rear wing. Despite these dimensional differences, the mechanical specifications of both vehicles remain identical. The car will compete in the SPX class, a category dedicated to high-performance experimental vehicles and concept cars with unique modifications that do not conform to other classifications. This class plays a key role in testing and refining new automotive technologies.
Yokohama’s renewed involvement with BMW M Motorsport at the Nürburgring marks a significant return, as the two last collaborated at this event between 1980 and 1990, a period during which they secured two overall victories. This season represents their first partnership at the track in nearly four decades. In addition to supplying tyres for the BMW M3 Touring 24H, Yokohama will also equip the BMW M4 GT3 EVO, which is entered in the SP9 class for GT3-spec production vehicles.
Beyond its work with BMW, Yokohama Rubber will provide tyres to several leading teams participating in both the Nürburgring endurance series and the iconic 24-hour race, further extending its presence in one of the world’s most demanding motorsport events.

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