Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.

The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.

While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.

In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.

However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.

As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.

This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.

The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.

Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.

Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.

 It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.

Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.

 India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.

At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.

The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.

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Giti Tire heads into the 2026 Nürburgring 24-Hour race from 14 to 17 May with a clear engineering mission, placing its tyres at the very centre of a live high-performance trial. The company treats the gruelling event not merely as a competition but as a decade‑long research platform where extreme track demands directly inform the durability and safety of everyday road tyres. What Giti learns on the Green Hell’s asphalt directly shapes its ultra‑high‑performance road tyres, enhancing handling precision and driver confidence worldwide.

The notorious Nordschleife, a 25‑kilometre maze of blind crests, 170 corners and volatile weather, serves as Giti’s primary outdoor laboratory. Unlike controlled indoor simulations, this circuit forces tyres to endure rapid temperature swings, sudden rain and sustained high‑speed loads, generating performance data that cannot be replicated elsewhere.

During the 24 hours of nonstop racing, Giti’s engineers systematically track how their compounds behave under relentless stress. They measure grip falloff, structural fatigue, wet‑weather response and heat dissipation lap after lap, turning every hour of darkness and every sudden shower into a learning opportunity for future tyre families.

Beyond technology, Giti has built a visible partnership with WS Racing and its all‑female ‘Girls Only – Ready to Rock the Green Hell’ campaign. The 2026 entry fields Carrie Schreiner, Janina Schall and Fabienne Wohlwend in a Porsche 911 GT3 Cup, while a separate Toyota Supra in the VT2‑RWD class continues developing emerging talents through the Girls Only Talent Pool.

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Continental has introduced a specialised tyre lineup for motorhomes as the camper season begins, addressing the unique technical demands of recreational vehicles. The company’s VanContact Camper tyre family includes two distinct models: the VanContact Ultra Camper for summer conditions and the VanContact A/S Ultra Camper as an all‑season alternative. Both products are engineered to handle the heavy weights, uneven axle loads, and long idle periods that typically challenge motorhome tyres.

Positioned as the flagship of the series, the VanContact A/S Ultra Camper targets users seeking maximum year‑round flexibility without the need for seasonal tyre changes. This all‑season tyre delivers reliable traction across diverse weather conditions while offering high mileage and efficient rolling performance. It is designed to serve equally well for spring season starts and continuous use throughout the year, making it a versatile solution for frequent travellers.

The reinforced carcass structure and high‑quality belt materials of the VanContact A/S Ultra Camper meet the Camping Pneu standard, which provides higher load capacities than conventional van tyres. From a technical perspective, Continental employs a robust tread design with thick rubber blocks, a protective abrasion rib, and stable sidewalls. A functional tread and sipe pattern, combined with an advanced rubber compound, promote even wear, low rolling resistance and dependable grip on changing road surfaces and in variable weather.

Alongside the all‑season version, the summer‑specific VanContact Ultra Camper remains available for warm‑weather optimisation. Continental emphasises that tyre condition at season start is critical, as extended inactivity, temperature swings and pressure fluctuations can compromise performance. The VanContact Camper family is positioned as a high‑durability solution for a safe and flexible start to the camping season and beyond.

Nicolas Jackisch, Product Manager – Van Tyres, Continental, said, “With the VanContact Camper tyre family, we take into account the load profiles and usage conditions of the motorhome segment. The VanContact A/S Ultra Camper stands for flexible all‑season performance and year‑round use, while the VanContact Ultra Camper is optimised for operation in warm temperatures. Both tyres are designed to deliver high load capacity, stability and safety.”

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Hankook Tire, in collaboration with Al Dobowi Tyre company, the official distributor of Hankook in UAE since 1978 under Al Dobowi Group, has announced a new sponsorship agreement with the Gulf County Championship, a community-based cricket league in the United Arab Emirates.

Starting from the 2026 season, Hankook will serve as a Division Sponsor for the league, which ranks among the UAE’s leading community cricket events. The championship features roughly 200 matches over three months, drawing more than 800 players across multiple divisions and primarily engaging the country’s South Asian community, where cricket holds strong cultural significance.

Through on-site branding and digital exposure via YouTube and social media, Hankook aims to boost brand awareness and customer engagement. Interactive programmes and promotional activities are planned to drive consumer conversion. Stellar Sports & Events organises the league.

Dae-hee Yun, Managing Director UAE, said, "This initiative marks an important step in expanding our customer and partner base across the UAE. Through strategic partnerships, we aim to further strengthen our sales competitiveness in the local market while reinforcing our premium brand positioning."

Waqas Faisal, General Manager, Al Dobowi Tyre Company, said, "Marking 50 years of presence in the UAE, this partnership is a significant milestone for Al Dobowi Group as the official distributor of Hankook Tires. Cricket plays a vital role in bringing communities together across the country, and the collaboration provides a strong platform for engaging with the local cricket community and strengthening our presence across the UAE, delivering results both on and off the field."

Rony James, General Manager, Stellar Sports & Events, said, "We are delighted to welcome Hankook Tire and Al Dobowi Group as key partners for the Gulf County Championship. This collaboration reflects the growing scale and professionalism of community cricket in the UAE. Our focus is to create a platform that delivers competitive cricket and meaningful brand engagement for our partners through on-ground and digital experiences."

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Tyres Europe has released its latest quarterly market update, prepared by the independent intelligence firm Astutus Research, which tracks tyre industry trends, mobility patterns and recovery and recycling efforts. The report provides fresh data on import shifts and used tyre generation across the EU27 plus United Kingdom.

Passenger car and light truck tyre imports into the region dropped by nearly 22 percent in January and February of 2026, a sharp reversal from the 26 percent increase seen in the first quarter of 2025. The total volume fell by 5.6 million units, driven largely by an 8.7-million-unit decline in Chinese shipments, which cut China’s market share from 74 to 52 percent. An ongoing European Union anti‑dumping investigation, with the potential for backdated duties, had encouraged heavy pre‑buying of Chinese tyres in 2025, peaking that September before accelerating into 2026. In response, ASEAN‑origin tyres, many from Chinese‑owned factories, tripled their share to 21 percent, led by Thailand and Vietnam, while Cambodia added nearly half a million units from a near‑zero base.

Truck and bus tyre imports from non‑European markets rose 24 percent over the same period. Thailand and Vietnam together increased shipments by 39 percent, lifting their combined share above 63 percent. Meanwhile, China’s position weakened as its volumes stagnated, and India emerged as the fourth largest source with a share exceeding five percent, pushing Egypt to fifth place ahead of Korea.

On sustainability, preliminary estimates from Astutus Research indicate that Europe generated approximately 4.4 million tonnes of used tyres in 2025, a figure essentially unchanged from the previous year. This overall stability hides divergent regional trends, with faster growth in Southern European markets such as Spain, Portugal and Greece, while larger Northern markets including the United Kingdom, Germany and France showed little or no increase. Replacement tyres account for more than 90 percent of used tyre tonnage, with the remainder coming from end‑of‑life vehicles.

Of the 4.4 million tonnes generated, around 0.6 million tonnes were reused as part‑worn tyres or retreaded. The term used tyres refers to all tyres removed from vehicles, while end‑of‑life tyres exclude those reused or retreaded. A decline in retreading has increased the share classified as end‑of‑life tyres, adding to volumes that require recovery or recycling.

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