Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.

The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.

While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.

In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.

However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.

As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.

This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.

The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.

Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.

Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.

 It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.

Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.

 India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.

At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.

The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.

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Niutech Environment Technology Corporation (Niutech), a China-based company specialising in continuous pyrolysis technology for recycling waste tyres, plastics and oil sludge, marked a major milestone on 24 March 2026 as its majority owned subsidiary, Shandong Hesheng Environment Technology Co., Ltd., broke ground on a significant expansion. This project will add 100,000 tonnes of annual tyre pyrolysis capacity, raising Hesheng’s total processing volume from 60,000 to 160,000 tonnes per year. With this increase, Hesheng becomes the world’s largest operation for collecting, processing and comprehensively utilising scrap tyres through pyrolysis technology.

At the heart of this expansion is Niutech’s latest generation of high capacity, continuous intelligent pyrolysis equipment, which delivers better performance in per unit output, system reliability and automation compared to conventional designs. These improvements are expected to reduce operating costs per tonne and strengthen the overall financial viability of the project. Solving the challenge of large scale, uninterrupted commercial pyrolysis has long been a central goal for the industry. This project proves Niutech’s progress not only in advanced equipment development but also in making continuous pyrolysis practical for widespread industrial use.

On the product quality side, Hesheng has drawn on Niutech’s research capabilities to steadily improve the consistency and performance of its pyrolytic outputs. The tyre derived oil has already earned international certifications, giving it access to demanding global markets. At the same time, through ongoing technical innovation, the pyrolysis carbon black is being upgraded towards standardised, higher value applications. These efforts directly address customer needs for uniform quality, reliable handling and strong application specific performance.

With the circular economy gaining speed worldwide, major tyre producers, chemical companies and material buyers are seeking greater volumes of high-grade pyrolysis oil and carbon black. Once the expanded facility is online, Hesheng will be equipped to meet that demand with stable, large-scale supply of dependable recycled materials. Niutech has also stated that it will continue using its public company strengths in technology and capital to drive further equipment upgrades and broader deployment of pyrolysis systems, supporting global waste tyre recycling and low carbon development.

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Sun Auto Network has expanded its footprint in Southern Indiana and the Greater Louisville market with Carmerica in Sellersburg, Indiana, officially becoming part of the network on 6 April 2026. This integration strengthens Sun Auto’s regional presence while bringing new resources to the local shop. Carmerica will retain its full range of automotive services, including tyre replacement, alignments, brake work, oil changes and preventative maintenance, ensuring that loyal customers continue receiving the same trusted care.

Under Sun Auto’s guidance, Carmerica now benefits from enhanced tools such as round the clock online appointment scheduling and digital vehicle inspections. These additions are backed by Sun Auto’s Driver Commitment, which emphasises clarity, confidence and genuine customer care. The acquisition reflects Sun Auto’s broader growth strategy of partnering with established operators in markets with strong long-term potential and easy customer access.

With over 575 locations nationwide, Sun Auto Network stands as one of the largest independent tyre and automotive service platforms in the country. By combining trusted local brands like Carmerica with the scale and support of a national organisation, Sun Auto continues to build a network rooted in both community reputation and operational excellence.

Rob Kingery, Regional Vice President, said, "This acquisition reflects a disciplined approach to expanding in high-opportunity regional markets where we can build density and deliver a consistent, high-quality experience. Sellersburg helps us deepen our presence in Southern Indiana and better support drivers throughout the Greater Louisville area."

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Apollo Tyres Ltd has announced two significant achievements underscoring its dedication to sustainability and responsible business practices. The company secured an improved EcoVadis Gold Rating, reaching the 98th percentile in FY26. Additionally, the Science Based Targets initiative (SBTi) has officially validated Apollo Tyres’ near-term and net-zero emissions reduction targets, marking a major step in its environmental journey.

These accomplishments highlight how Apollo Tyres continues to embed sustainability throughout its value chain while advancing its environmental, social and governance performance. The recognitions are not isolated but reflect steady, organisation-wide progress in aligning with global standards for responsible growth and climate action.

In its latest EcoVadis assessment for 2026, Apollo Tyres raised its overall score from 76 in 2025 to 84 in 2026, firmly staying within the Gold category. This improvement reflects intensified efforts in environmental stewardship, ethical governance, human rights practices and responsible sourcing across global operations. The company’s consistent benchmarking against international peers reinforces its position among leading organisations committed to continuous improvement and climate responsibility.

On climate targets, the SBTi validation confirms that Apollo Tyres’ greenhouse gas emission goals align with climate science. The company commits to net-zero emissions across its value chain by FY2050. Near-term, it aims to cut absolute scope 1 and 2 emissions by 58.8 percent by FY2035 from a FY2025 baseline, while reducing scope 3 emissions from key categories by 37.5 percent. Long-term, Apollo Tyres targets a 90 percent reduction in both scope 1, 2 and specified scope 3 emissions by FY2050.

Rajeev Kumar Sinha, Chief Manufacturing and Sustainability Officer, Apollo Tyres Ltd, said, “Achieving an improved EcoVadis Gold Rating and securing SBTi validation for our climate targets are significant milestones in our sustainability journey. These recognitions reflect our unwavering commitment to responsible growth and our determination to align with global climate goals. We remain focused on driving meaningful impact across our operations and value chain while collaborating with our partners and stakeholders to build a more sustainable and resilient future.”

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Magna Tyres is set to participate in two major industry events in May 2026: IFAT 2026 in Munich from 4 to 7 May and TOC Europe 2026 in Hamburg from 19 to 21 May. The company will present its specialised tyre solutions at both gatherings, which serve as key platforms for their respective sectors in Europe.

IFAT 2026, held in Munich, is the world’s leading trade fair for environmental technologies and recycling. Global visitors attend to explore innovations in waste management and sustainable solutions. At this event, Magna Tyres will highlight its tyre products designed specifically for recycling and waste management equipment, with the company stationed at Hall C5, Stand 146 to engage with current and prospective partners.

Later in the month, Magna Tyres will head to Hamburg for TOC Europe 2026, the premier European conference and exhibition for the port and shipping industry. The event gathers port operators, shipping lines, equipment suppliers and industry experts to discuss emerging trends and technologies shaping logistics and terminal operations.

At TOC Europe, Magna Tyres will showcase its tyre solutions for port handling and terminal equipment, aiming to connect with existing and potential collaborators. The company invites industry professionals to visit Stand C26 to explore partnership opportunities and discuss how its products support efficient and sustainable operations.

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