Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.
The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.
While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.
In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.
However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.
As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.
This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.
The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.
Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.
Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.
It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.
Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.
India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.
At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.
The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.
Falken Named Finalist For Inaugural BRV Service Award
- By TT News
- May 21, 2026
Falken has advanced to the final round of the first-ever Service Award, a new distinction created by the Federal Association of Tyre Retailers and Tyre Repairers (BRV) based in Bonn. As a brand operating under Dunlop Tyre Europe GmbH, Falken now competes alongside two other undisclosed nominees for a prize designed to highlight outstanding trust-based partnerships and superior service within the passenger car and light commercial vehicle tyre sector.
A comprehensive survey of over 250 BRV member companies drove the selection process. Between early March and mid-April, participating retailers cast online votes evaluating criteria such as on-time delivery reliability, logistics and ordering efficiency, commercial terms, customer service responsiveness and the quality of sales, marketing and training support. The results placed Falken among the three finalists, signalling strong approval from the specialist tyre trade.
The eventual winner will be revealed on 8 June 2026 at a ceremony held during the BRV General Meeting in Cologne. That announcement will formally close the inaugural competition, with Falken remaining in contention for the top honour.
Thomas Langer, Sales Director Germany, Dunlop Tyre Europe GmbH, said, “Being nominated for the BRV Service Award means a great deal as it is decided by the specialist tyre trade. It confirms our commitment to offering Falken partners not only reliable and safe products, but above all, dependable service, tailored support and a genuine partnership-based collaboration. This feedback motivates the whole team to remain focussed on serving our loyal customer base.”
ZC Rubber Hails Partner Arsenal’s Historic Premier League Crown
- By TT News
- May 21, 2026
Zhongce Rubber Group (ZC Rubber), the official global tyre partner of Arsenal Football Club, has extended its congratulations to the team for securing the Premier League title for the 2025/26 season. The Chinese tyre manufacturing giant, recognised as one of the world’s leading industry players, commemorated the club’s first Premier League title since the legendary unbeaten ‘Invincibles’ run of 2003/04. This victory represents Arsenal’s 14th English top-flight title, reaffirming its status among the most successful clubs in the history of English football.
Since forming the global partnership with Arsenal in 2023, ZC Rubber has leveraged the collaboration to promote its diverse tyre brand portfolio, which includes WESTLAKE, GOODRIDE, CHAOYANG, ARISUN, TRAZANO, YARTU, TIANLI and YONGGU. The company has enhanced its international brand visibility through matchday LED advertising at Emirates Stadium, integration with Arsenal’s official channels and various fan engagement initiatives. These efforts connect the excitement of elite football with the reliability and performance of ZC Rubber’s tyre products.
This championship victory also represents a significant milestone in ZC Rubber’s sports marketing strategy. As the company continues to expand its global footprint, the Arsenal partnership serves as a dynamic platform to reach consumers, distributors and business partners through a shared passion for football. ZC Rubber has expressed pride in celebrating the season’s success alongside Arsenal and its worldwide fanbase.
Henry Shen, Senior Vice President, Zhongce Rubber Group, said, “On behalf of ZC Rubber, I would like to offer our sincere congratulations to Arsenal Football Club, the players, coaching staff and supporters on this remarkable Premier League victory. It has been inspiring to see the team’s focus, determination and unity throughout the season. Arsenal’s pursuit of greatness strongly resonates with ZC Rubber’s own commitment to delivering safe, reliable and high-performance tyre solutions for customers around the world.”
BKT Showcases Agricultural Tyre Range At Agritechnica Asia In Bangkok
- By TT News
- May 21, 2026
Balkrishna Industries Ltd. (BKT) is showcasing its latest agricultural tyre technologies at Agritechnica Asia in Bangkok, where more than 15,000 trade visitors are expected to attend the exhibition over three days.
The off-highway tyre manufacturer is exhibiting at booth F17 alongside Chavakit Ruam Yang Co Ltd., its distributor in Thailand for more than 20 years.
BKT said the products on display are designed to address the evolving requirements of the Asian agricultural sector, with a focus on soil protection, durability and load-carrying capacity.
Among the products featured at the exhibition is HARVESTER SPECIAL, a heavy-duty tyre developed for sugarcane harvesters in Thailand. The company said the tyre’s dual-angle lug design is intended to improve traction in field conditions while maintaining road comfort.
The company is also presenting several products from its AGRIMAX range, including AGRIMAX RT 657, AGRIMAX RT 855 and AGRIMAX RT 955, which are designed for soil tillage, road use and row crop applications.
In addition, BKT is displaying tyres from its TR range, including TR 135, which is aimed at demanding tillage operations.
The exhibition is being held at the Bangkok International Trade & Exhibition Centre (BITEC) through 22 May.
Continental Debuts SportContact 7 Force As Exclusive Tyre For BRABUS BODO Supercar
- By TT News
- May 21, 2026
Continental has deepened its longstanding alliance with BRABUS by engineering a bespoke ultra‑ultra‑high‑performance (UUHP) summer tyre for the new BODO supercar. The SportContact 7 Force joins the award-winning family as an exclusive derivative, marked by a special BB sidewall identification. This launch extends a technical partnership rooted in performance and precision for more than 25 years.
Developed from the tread concept of its predecessor, the new tyre focuses on maintaining maximum control at high speeds on both roads and racetracks. It provides quick responses to shifting loads, ensuring predictable lane changes and stable motorway running. The compound also delivers repeatable grip during successive braking and acceleration on a circuit.
This model-specific fitment, sized at 275/35 ZR 21 for the front and 325/30 ZR 21 for the rear, aligns tyre construction with the supercar’s axle-load realities. The collaboration ensures that the BODO’s engine power is transmitted effectively to the asphalt without sacrificing steering precision. Continental and BRABUS have consistently aligned aerodynamics and compound for very powerful vehicles.
The SportContact 7 Force serves as the enabling interface between driver intent and the road, turning bold ideas into confident handling. By pairing a sentimental heritage with a modern performance brief, the tyre translates raw power into high-speed stability. This launch marks another chapter in a decades-long technical story focused on delivering everyday performance.
Dr Marian Graßmann, Senior Tyre Developer, Continental Germany, said, "With the SportContact 7 Force, we are taking the performance of our most successful UUHP tyre to an even sportier level. The combination of adaptive tread pattern, advanced Harmonised BlackChili compound and vehicle-specific design enables handling that remains precise, stable and controllable under extreme conditions. Balancing everyday use with racetrack competence was our development target. Our tyres are the first with specification marking for BRABUS, showing that not only is the vehicle tailored made but the tyres are special too.”
Dipl.-Ing. Jörn Gander, Chief Technology Officer, BRABUS, said, “The BRABUS BODO embodies modern coachbuilding at the highest level – down to the very last detail. Together with Continental, we created a bespoke tyre technology that perfectly combines performance, control and character. The BB signature on the sidewall makes visible what sets this project apart: genuine individual development rather than compromise.”
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