Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.

The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.

While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.

In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.

However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.

As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.

This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.

The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.

Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.

Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.

 It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.

Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.

 India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.

At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.

The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.

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FALKEN, a tyre brand under Dunlop Tyre Europe GmbH, has renewed its partnership with the International Handball Federation (IHF), extending its sponsorship to cover both the 2027 and 2029 IHF Men’s Handball World Championships. The agreement was brokered by SPORTFIVE, the IHF’s exclusive commercial agency for worldwide media and marketing rights through 2031.

The renewed deal continues a cooperation that began with the 2019 World Championship and persisted through the 2023 and 2025 tournaments. FALKEN served as official event partner for the 29th edition in 2025, gaining visibility through LED advertising boards and goal-area signage that reached millions of fans globally and reinforced its standing as a sporty upper mid-range tyre provider.

Shared values of precision, performance, reliability and the pursuit of excellence underpin the collaboration, qualities the brand describes as essential both on the handball court and on the road. The extension signals FALKEN’s commitment to international handball as a communications platform.

The 30th IHF Men’s World Championship will be held in Germany from 13 to 31 January 2027 across Munich, Stuttgart, Magdeburg, Kiel, Hannover and Cologne under the motto ‘Where Handball is Alive’. Through 2029, FALKEN aims to build long-term, authentic sporting partnerships and bring its brand values to a global audience.

Dr Hassan Moustafa, President, International Handball Federation (IHF), said, “I am pleased to confirm the continuation of our partnership with FALKEN for the IHF Men’s World Championships in 2027 and 2029. FALKEN has been part of our tournament for several years, and the extension of this partnership underlines our shared commitment to performance and excellence, values that define both our sport and the FALKEN brand. I would like to thank FALKEN for its continued trust in the IHF and in the Men’s World Championship and look forward to welcoming the brand back to our courts in Germany and again in France and Germany for the upcoming tournaments.”

Markus Bögner, Managing Director and President, Dunlop Tyre Europe GmbH, said, “Our shared values, the successful partnerships of previous years and the FALKEN brand’s deep roots in sport provide a strong foundation to continue our commitment. We are delighted to partner with the IHF Men’s Handball World Championships in 2027 and 2029 and look forward to the excitement and entertainment it brings fans. The extension of our partnership with the IHF enables us to further expand our presence on a global stage and connect with millions of enthusiasts all around the world.”

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Kumho Tire USA has marked a successful return to off-road racing in the 2026 season, with its three sponsored drivers securing multiple class podium finishes. Mark Duval, Stephen ‘Woody’ Rose Jr and Eric Wikle all competed on KUMHO Road Venture MT71 mud-terrain tyres, which are engineered for the varied terrain and harsh conditions of competitive off-road courses.

Duval, driving the #4810 entry, claimed the 4800 Class title in the Valley Off Road Racing Association Season Championship after winning all four events in the series. He completed the campaign without a single puncture on his KUMHO tyres. Rose, in the #22 vehicle, earned the Ultra4 Western Regional Series Championship in the 4800 Class, recording one victory and two fourth-place finishes across four demanding races.

Eric Wikle, piloting the #406 entry, took first place in the Rock800 Legends class at the 2026 Casey Folks Vegas to Reno race. He navigated the rigorous 505-mile Nevada desert course, which was run in reverse for the first time in the event's history, with racers competing for the quickest time from Reno to Las Vegas.

The Road Venture MT71 features increased block stiffness for enhanced on- and off-road handling, a high-void tread pattern with a zig-zag and dual-pitch design for maximum off-road traction and mud and stone ejector bars between the shoulder lugs to prevent damage and aid self-cleaning. The drivers' results demonstrate Kumho Tire's commitment to high performance and durability across its Road Venture light truck and SUV tyre range.

Ed Cho, CEO, Kumho Tire USA, said, “We are extremely proud of the success of our drivers this season, which is a testament to the strength and performance of our Road Venture MT71 tyres. Key product insights gathered from these races will be integrated into the next generation of all-terrain tyres to ensure that racing-grade innovations reach everyday drivers.”

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Tana Australia, a subsidiary of Tana Oy, is set to exhibit at Waste Expo Australia 2026, scheduled for 28–29 October at the Melbourne Convention and Exhibition Centre. The event will gather professionals from the waste, recycling and resource recovery industries to share insights, examine emerging technologies, and discuss the future of sustainable materials management.

Attendees can visit stand E131 to meet the Tana Australia team, including Managing Director Joshua Feller, Sales Manager Andrew Browne, and Tana Oy's VP of Sales, Marketing & Channel Development Gerd Schreier. The company will showcase solid waste management solutions aimed at boosting operational efficiency, enhancing resource recovery and supporting landfill optimisation.

Tana Australia provides waste shredders, screens, landfill compactors and lifecycle services across Australia, all designed to maximise performance throughout each machine's lifetime.

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The Alliance for the Future of Tires (AZuR) is among three finalists for the Innovation Award of the German Mobility Industry 2026 in the Product/Project category. An expert jury spanning academia, specialist media and all sectors of the mobility industry nominated the cross-industry network for its holistic approach to the tire circular economy. Organised by the German Society for Traffic Sciences (DVWG), the award honours innovative, practical and transferable solutions for tomorrow's mobility. The winner will be announced at a ceremony on 17 November 2026 in Frankfurt's Paulskirche.

The network's goal is to keep tyres and their valuable raw materials in the economic cycle for as long as possible. AZuR connects companies from the tyre industry, tyre retail, remanufacturing and recycling with science and research and partners jointly develop and promote sustainable solutions along the entire tyre value chain. Priority goes to extending service life through proper maintenance, repair, retreading and refurbishing, with material recovery and reuse through recycling reserved for tyres that can no longer be used. Roughly 535,000 tonnes of used tyres arise in Germany alone each year, underscoring the importance of longer tyre life and intelligent use of existing resources.

The jury highlighted the finalists' systemic approach, recognising that innovation stems not only from new technologies but also from intelligently interconnecting existing solutions and actors. Joining AZuR in the final are BiciBus-Deutschland, which runs guided bike rides for schoolchildren, and radbox.nrw, a digital platform for safe bicycle parking. Beyond innovative character, the jury deemed it especially crucial that the nominated solutions are already successfully applied and transferable to other areas.

The finalist placement underscores the AZuR network's significance for a resource-efficient mobility economy, as converting linear value chains into closed material cycles demands collaboration among manufacturers, retailers, service providers, recycling companies, research institutions and users. AZuR links these stakeholders, fosters knowledge transfer, initiates research projects and pushes for wider practical use of sustainable tire solutions, so the nomination also honours its partners' shared commitment to longer tyre life, retrofitting and high-quality recycling. Awarded for the sixth time in 2026, the honour also includes a personality prize and a special Mobility Design award, with the ceremony held on the eve of the German Mobility Congress.

Prof Knut Ringat, Chairman of the Jury, said, “Innovation doesn’t always have to be the next big technology. All three finalists combine individual solutions into a system that makes mobility easier, more sustainable and more accessible – and that achieves more than the sum of its parts."

Prof Dr Jan Ninnemann, President of the DVWG and member of the jury, said, “All three finalists are already working in practice. We were also convinced that their approaches are not limited to a single location but can be adopted by other schools, municipalities or companies as well."

Anna-Maria Guth, Network Coordinator, AZuR, said, “The nomination is a great recognition for our entire network and shows that the tyre circular economy is an important driver of innovation for sustainable mobility. Together with our partners, we are committed to using tyres longer through remanufacturing, conserving valuable resources and closing the loop.”

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