Towards Greater Security And Sustainability

Towards Greater Security And Sustainability

 Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.

The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.

While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.

In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.

However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.

As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.

This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.

The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.

Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.

Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.

 It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.

Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.

 India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.

At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.

The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.

Continental Unveils ContiMotion EVO As Successor To Popular Sport Touring Tyre

Continental Unveils ContiMotion EVO As Successor To Popular Sport Touring Tyre

Continental has introduced the ContiMotion EVO, the successor to its well-regarded ContiMotion sport touring tyre. The new model targets motorcyclists seeking a balanced blend of riding enjoyment, safety and longevity. It arrives with multiple product enhancements over the previous generation.

Technical upgrades include new carcass materials that deliver greater stability and consistency, translating into improved handling and more agile dynamics. Updated compounds further boost performance in both wet and dry conditions. The tyre also features Continental's EasyHandling technology for predictable steering, a hybrid silica tread compound for reliable grip, an advanced compound and dedicated pattern for extended mileage and ZeroDegree steel-belt construction with new carcass materials for high-speed stability.

The ContiMotion EVO suits sporty weekend riders and touring enthusiasts alike. It fits motorcycles such as the BMW R12 nineT, Triumph Daytona 660, Ducati Supersport 950, Honda CB 650R, Suzuki GSX-8TT and Yamaha MT-09. It can also be paired with the existing ContiMotion.

Christoph Ettenhuber, Head of Business Field Motorcycle Tires, Continental, said, “With the ContiMotion EVO, we’re offering a versatile sport touring tyre. It combines intuitive handling with reliable grip in both wet and dry conditions – all while delivering impressive mileage for everyday use. The ContiMotion EVO has been upgraded in key areas without losing the fundamental renowned qualities of its predecessor. Riders benefit from a tyre that is noticeably more agile. The ContiMotion EVO is compatible with a wide range of popular naked bikes, roadsters and modern classics.”

Goodyear Returns As Title Sponsor For Silverstone ELMS Round

Goodyear Returns As Title Sponsor For Silverstone ELMS Round

Goodyear takes centre stage at Silverstone this weekend as title sponsor of the Goodyear 4 Hours of Silverstone, the second consecutive year it has headlined the European Le Mans Series event following its return to the calendar last year after a six-year break.

The manufacturer will equip 37 cars across LMGT3, LMP2 and LMP2 Pro/Am with its Racing Eagle tyres. LMGT3 entrants will use the Medium compound, chosen for its adaptability across varying conditions and driving styles, while LMP2 and LMP2 Pro/Am crews run their own Medium specification, a staple of the series since debuting at Le Castellet last season. Wet-weather Racing Eagle tyres remain available should conditions demand.

Silverstone's fast nature is set to shape tactics, with fuel consumption a likely determinant of pit-stop windows. Goodyear anticipates LMGT3 outfits will favour single-stinting to maximise pace on fresh rubber at every stop, whereas LMP2 and LMP2 Pro/Am squads could split between single and double-stinting approaches.

Off-track, Goodyear has arranged several activations. Vector Sport's #10 car ran a special Goodyear Racing livery last weekend at Caffeine & Machine's Warwickshire venue and will race in the same colours. The company also backs Friday's ELMS Charity Run, where Racing Eagle tyre stacks will mark each kilometre and runners finish beneath an inflatable Goodyear arch, with proceeds going to the Luca Guintoli Foundation, supporting families affected by childhood cancer. Goodyear Racing Eagle tyres additionally feature in NASCAR action at World Wide Technology Raceway in Madison, Illinois.

Stephen Bickley, Goodyear Endurance Program Manager, said, “Silverstone should be a fairly straightforward race from a tyre strategy perspective. The high-speed nature of the circuit means fuel consumption will be high, so fuel strategy is likely to be the main factor influencing pit stop timing. The tyre allocations broadly give teams the flexibility to change tyres at every stop, so there is less of a need to stretch a set of tyres purely to save time in a pit stop. We therefore expect teams across both categories to largely focus on single-stinting tyres. The biggest variable at Silverstone is always the weather, which can quickly change stint lengths and pit stop timing.”

New AZuR Certificate Verifies Fleet CO₂ Savings From Tyre Management

New AZuR Certificate Verifies Fleet CO₂ Savings From Tyre Management

The new AZuR CO₂ savings certificate gives commercial vehicle fleet operators a way to quantify and prove the emissions reductions they achieve through smarter tyre strategies. The tool turns calculated savings into transparent, verifiable documentation, allowing businesses to showcase their resource efficiency efforts. The certification sits within AZuR's wider vision of a closed-loop tyre economy, in which quality tyres are kept in service as long as possible through repair, retreading and regrooving, and materials are recovered through proper recycling channels only once further use is ruled out.

Three distinct levers form the basis of the assessment, and fleets may adopt them separately or together. Reusing sound tyre casings through retreading cuts demand for virgin materials and stretches each tyre's service life. Reprofiling technology from Bear-Machines adds as much as a quarter more mileage to compatible commercial tyres, depending on the tyre and how it is used, while simultaneously trimming fuel burn. Digital tyre management powered by CO2OPT analyses a fleet's tyre usage patterns through artificial intelligence, guiding the selection and deployment of suitable tyres; under the right operating conditions, this can shrink fuel consumption and its associated emissions by as much as 10 percent.

Reliability of the reported figures rests on a defined calculation framework applied to each fleet's own data. The retreading portion draws on life cycle assessment work from Fraunhofer UMSICHT, while the remaining measures follow their own established methodologies and fleet-specific inputs. The result is auditable evidence linking implemented tyre management practices to calculated CO₂ reductions.

Beyond emissions figures, the certificate reveals how deeply a fleet has embraced circular practices by showing its share of retreaded tyres. Three tiers structure this indicator: Category A covers fleets above 50 percent, Category B spans 25 to 50 percent and Category C captures 5 to 20 percent. Documented savings and a practical circularity measure are thus combined in a single certification.

Early adopters already illustrate the concept in action. Over a 12-month window, SIS Internationale Speditions GmbH calculated 31.99 tonnes of CO₂ saved through retreading, CO2OPT software and the fuel savings that followed, with retreaded tyres on more than half its vehicles, earning Category A. The Steinkühler Group, meanwhile, reached 44.72 tonnes of calculated savings in the same period using retreading, reprofiling, CO2OPT and resulting fuel reductions, landing in Category C.

Christina Guth, Network Coordinator, Alliance for the Future of Tires (AZuR), said, “Many companies are already investing in lower-emission vehicles and alternative drive systems. However, it is often overlooked that tyres can also make a quantifiable contribution to reducing greenhouse gas emissions. With the AZuR CO₂ savings certificate, we demonstrate how retreading, reprofiling and intelligent tyre optimisation can be combined in a joint tyre management strategy.”

‘Taking the Line’: DUNLOP Unveils Cinematic Tribute To Nürburgring And Its Unsung Heroes

‘Taking the Line’: DUNLOP Unveils Cinematic Tribute To Nürburgring And Its Unsung Heroes

DUNLOP has premiered a new atmospheric short film titled ‘Taking the Line’, which centres on the brand’s participation in the 2026 ADAC RAVENOL Nürburgring 24 Hours. The two-minute production chronicles the journey of the black-and-yellow DUNLOP Porsche 911 GT3 R, car number 17, offering an emotive portrayal of the challenges faced during one of the world’s most gruelling endurance events.

The film, shot over a week at the legendary Nürburgring Nordschleife, employed two dedicated camera crews utilising digital cinema cameras, action cameras, car-to-car tracking and aerial drones to capture the action. The notoriously capricious Eifel mountain weather, with its fog, rain and dramatic lighting, serves as a dynamic backdrop, amplifying the drama and underscoring the circuit’s unique character.

Rather than focusing exclusively on track action, the narrative shifts following the retirement of the DUNLOP car to highlight the essential human element of the race. The production pays tribute to the mechanics, marshals, support crews, drivers and devoted fans, emphasising that the event’s spirit relies on these individuals. This approach also connects to DUNLOP’s deep-rooted heritage in motorsport, blending tradition with innovation since the invention of the pneumatic tyre.

In a notable technical achievement, the filmmakers utilised advanced artificial intelligence to reconstruct a historically accurate sequence depicting the car without using any archive footage. This innovative process, informed by extensive visual documentation and historical references, successfully bridges more than four decades of DUNLOP’s racing history, creating a new and authentic representation of its enduring legacy at the Nürburgring.

Evropi Dionysiadou, Brand Communications Specialist at Dunlop Tyre Europe GmbH and responsible for the production, said, “One of the film’s most memorable moments creates a bridge between the past and the present. As a tribute to DUNLOP’s heritage, a Porsche 962 C appears on the start-finish straight for a few seconds, bearing the same number 17 that raced at the Nürburgring on DUNLOP tyres in 1986 and 1987.”

Dennis Wilstermann, Marketing Manager, Dunlop Tyre Europe GmbH, said, “With ‘Taking the Line’, DUNLOP underlines its deep roots in motorsport. For decades, experience gained in racing has been transferred into the development of road tyres, helping us create products capable of performing in the most demanding conditions and regularly earning recognition in independent tyre tests. An icon of 24-hour racing, DUNLOP has also contributed to 34 victories at Le Mans, a legacy that continues to inspire and drive us today.”