Towards Greater Security And Sustainability

Towards Greater Security And Sustainability

 Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.

The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.

While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.

In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.

However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.

As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.

This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.

The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.

Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.

Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.

 It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.

Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.

 India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.

At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.

The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.

ZC Rubber Displays Mining Tyre Portfolio At Mining Indonesia 2026

ZC Rubber Displays Mining Tyre Portfolio At Mining Indonesia 2026

ZC Rubber showcased an extensive range of mining tyre solutions at the recently concluded Mining Indonesia 2026, highlighting key sizes such as 27.00R49, 24.00R35, 29.5R25 and 12.00R24 across its brand portfolio. The display featured over 10 specialised products designed for rigid dump trucks, articulated dump trucks, wide-body mining dump trucks and haulage trucks used in surface mines, underground operations and transportation.

The company’s decades of mining sector experience, product quality reputation and deep understanding of diverse equipment and harsh operating conditions drew significant attention from industry professionals throughout the exhibition. A standout exhibit was a field-proven 29.5R25 TUL400 tyre, its tread nearly worn smooth after extensive service on an articulated dump truck at an Indonesian nickel mine. It had accumulated over 3,000 operating hours without any quality-related issues, with the mine operator reporting field performance comparable to leading international brands.

The booth also presented 14.00R25, 16.00R25 and 23.5-25 TBR and loader tyres produced by MTI, ZC Rubber’s Indonesian subsidiary. This growing range of locally manufactured products underscores the company’s ongoing localization efforts and its capacity to serve regional markets more efficiently.

As ZC Rubber continues expanding global production capabilities, it will further reinforce its speciality tyre portfolio and uphold rigorous quality standards to better serve customers worldwide. Through sustained innovation and international collaboration, the company remains dedicated to providing reliable, one-stop specialty tyre solutions for demanding applications.

Giti Tire Leverages ASEAN Hyundai Cup 2026 To Drive Fan Engagement Across Southeast Asia

Giti Tire Leverages ASEAN Hyundai Cup 2026 To Drive Fan Engagement Across Southeast Asia

Giti Tire deepened its engagement with football supporters across Southeast Asia by serving as an Official Supporter of the ASEAN Hyundai Cup 2026. The company brought its brand directly to fans through match-day activations staged in Vietnam, Thailand, Singapore and Malaysia, using the tournament as a platform to move beyond conventional sponsorship visibility.

Under the banner ‘Engineered for Every Journey’, Giti created stadium experiences that invited supporters to actively participate in the campaign. These included branded touchpoints, interactive fan activities and the Giti Match Day Photo Contest, all designed to channel the energy of Southeast Asian football into the brand’s promise. The strategy emphasised participation, user-generated content and shareable moments rather than passive logo exposure.

The tournament itself demonstrated the scale of regional football passion. Across 28 matches, including two play-offs, stadium attendance totalled 365,949. Digital reach proved equally significant, with ASEAN United FC’s social channels generating roughly 914.3 million video views, supported by country-specific content for Vietnam, Indonesia, Thailand and Malaysia. More than 11 million live views were recorded on ASEAN United FC’s YouTube and Facebook channels for audiences outside ASEAN, China and Korea. The final in Vietnam, where the host nation lifted the trophy, drew 37.6 million viewers on VTV6, including 32.7 million live.

For Giti, the combination of stadium attendance, digital engagement and broadcast reach offered multiple avenues to connect with football audiences. The campaign also linked football’s demands for confidence and performance under pressure with the reliability drivers expect from tires engineered for varied journeys and conditions. By pairing a major regional platform with locally relevant activations, Giti communicated its positioning in an environment already charged with passion and engagement.

Michelin Issues Autumn Motorcycle Tyre Guidance As Conditions Shift

Michelin Issues Autumn Motorcycle Tyre Guidance As Conditions Shift

Michelin has issued guidance for motorcyclists as autumn brings cooler starts and slicker roads, with the tyre maker urging riders to adapt both their machines and their habits to the shifting season. Sabrina Sabel, a product technician for motorcycle tyres at Michelin and a seasoned racing rider, outlined measures covering pressure checks, compound behaviour, tread design and off-season storage.

Falling temperatures and unpredictable surfaces alter how a bike responds, making the tyre’s rubber blend and groove pattern central to preserving grip and stability. According to Michelin, riders should verify tyre pressures on a regular basis and adhere strictly to the figures supplied by the motorcycle manufacturer, particularly before any extended journey.


Sabrina Sabel, Product Technician for motorcycle tyres at Michelin

Modern touring rubber is generally formulated to deliver dependable grip from the outset, so deliberately warming tyres is unnecessary for most riders in ordinary autumn conditions. Compounds rich in silica help a tyre generate traction quickly when temperatures drop while also aiding performance on wet asphalt. Sabel noted that she rides gently for the opening kilometres, letting the tyres warm evenly through smooth braking and acceleration with the bike held upright, avoiding undue stress on the rubber.

Cold grip refers to a tyre’s capacity to hold the road at lower temperatures, a quality shaped by its compound, which may combine silica with other ingredients to balance traction, longevity and wet-weather ability. Touring tyres typically cover a wide operating range, whereas sport tyres favour higher-temperature performance, meaning riders should consider their fitted rubber and temper their style accordingly on chilly days.

Wet conditions make tread design vital for keeping rubber in contact with the road. Grooves and channels clear water from the contact patch, so adequate tread depth matters as seasons shift. Michelin’s Road 6 employs Water-Evergrip Technology, whose progressively opening sipes maintain water evacuation as the tyre wears, supporting consistent wet performance. The M+S marking indicates mud and snow suitability, relevant for adventure riders in mountainous regions; the Anakee Adventure 2’s pattern displaces mud and water while aiding braking and cornering feedback. The best choice depends on the bike, riding style, routes and personal preference.

For those storing a motorcycle, tyre care continues after the riding season ends. Michelin advises checking pressures before storage, periodically shifting the bike to prevent prolonged pressure on one section, and keeping tyres in a cool, dry, well-ventilated place away from sunlight, UV light, heat and chemicals such as petrol and solvents. For extended storage, manufacturer guidance on pressures and positioning should always be followed.

ARLANXEO's Changzhou Facility Hits One-Million-Tonne EPDM Milestone

ARLANXEO's Changzhou Facility Hits One-Million-Tonne EPDM Milestone

ARLANXEO’s Changzhou EPDM facility in China has reached a cumulative production milestone of surpassing the one-million-tonne mark. The plant began operations in 2015 with a nameplate capacity of 160,000 metric tonnes per year and has steadily enhanced its manufacturing capabilities to serve evolving demand in the automotive, construction, infrastructure and industrial sectors.

The achievement stems from employee dedication and expertise, alongside the trust of customers and partners, and underscores ARLANXEO’s commitment to supplying high-quality Keltan EPDM solutions throughout China, Asia and globally. The company expressed appreciation to all contributors and said it looks forward to building on this foundation to create further value for customers and partners in the years ahead.