Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.
The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.
While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.
In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.
However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.
As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.
This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.
The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.
Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.
Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.
It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.
Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.
India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.
At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.
The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.
Pirelli's Hard Compound Steers Russell And Mercedes To Australian GP Glory
- By TT News
- March 08, 2026
The Australian Grand Prix delivered a thrilling season opener, with Pirelli’s tyre compounds playing a central role in the strategic narratives that unfolded. George Russell claimed victory for Mercedes, leading home rookie teammate Kimi Antonelli in a one-two finish. Charles Leclerc secured third place for Ferrari, completing a podium that showcased a mix of experienced talent and fresh faces.
The race began with immediate drama as the latest generation of Formula 1 machinery hit the track. Early interruptions prompted by several brief Virtual Safety Car periods led Mercedes to bring its drivers into the pits sooner than perhaps anticipated. Both Russell and Antonelli switched from the medium to the hard compound, committing to a successful one-stop strategy that ultimately paid dividends. Overtaking was plentiful throughout the field, contributing to a highly entertaining spectacle. However, the home crowd was left disappointed as local hero Oscar Piastri failed to even start the race. His McLaren teammate, Lando Norris, managed a fifth-place finish after adopting a two-stop approach, while four-time champion Max Verstappen, who started from the very back of the grid, fought through to sixth place using the same two-stop tactic.
Despite the varied strategies, the top four finishers all committed to a solitary pit stop. While the Mercedes pair and Leclerc celebrated on the podium, Lewis Hamilton crossed the line in fourth for Ferrari, just missing out on a top-three finish. His result, combined with Leclerc’s podium, places the Scuderia second in the early Constructors' Championship standings. The event was blessed with warm and sunny conditions, with temperatures remaining stable around 26 degrees. The paddock now quickly shifts focus to the upcoming Chinese Grand Prix.


In the Formula 2 curtain-raiser, Nikola Tsolov made history by becoming the first Bulgarian winner in the category's history. Driving for Campos Racing, he led home Rafael Câmara and Laurens van Hoepen. The race was marred for Rodin Motorsport as teammates Martinius Stenshorne and Alex Dunne collided, ending their afternoon. All three podium finishers employed an identical pit strategy, pitting on lap nine to exchange their starting Supersoft tyres for the Soft compound, a move that propelled Tsolov to the top of the drivers' standings.
Campos Racing extended its winning ways into Formula 3, where Ugo Ugochukwu took the chequered flag. Freddie Slater finished second, placing him second in the championship behind Ugochukwu, while Taito Kato completed the podium in Melbourne after benefiting from post-race time penalties applied to two rivals.
Dario Marrafuschi, Pirelli Motorsport Director, said, “As we expected yesterday, the first Grand Prix of the season was won with a one-stop strategy. The Mercedes drivers crossed the finish line in the same positions in which they started on the grid, adopting an identical strategy. The final stint on the hard tyres could be extended compared to Saturday's forecasts thanks to limited degradation, which allowed the drivers to complete the race with the same set they had during the VSC. Those who opted for two stops took advantage of the neutralisations to change fresh tyres without risking losing too many positions, in some cases even using the Softs for a final sprint.
“All three compounds therefore proved useful during the race, with the C3 capable of supporting stints of up to 46 laps thanks to its consistency. The left front was the tyre most affected by graining, though without causing excessive wear or degradation issues. We are, however, at the beginning of a new technical cycle and on a track that is not particularly demanding on tyres. With the development of the cars and the arrival of more challenging circuits, we expect inevitable changes in tyre management. Tyres remain one of the many variables teams will have to consider among the numerous innovations of this season.”
- Comerio Ercole
- Tire Technology Expo 2026
- Tire Technology International Awards 2026
- Tire Manufacturing Innovation of the Year Award
Comerio Ercole Honoured With Top Innovation Award At Tire Technology Expo 2026
- By TT News
- March 07, 2026
Comerio Ercole has concluded a successful participation in the Tire Technology Expo 2026, a premier international event for the tyre sector held in Hannover, Germany. Over the three-day exhibition, the company’s stand drew considerable attention from a global audience of customers, partners and industry professionals. The event served as a vital hub for fostering technical dialogue and commercial relationships, leading to the acquisition of new orders and forward-looking discussions that resonated deeply within the international tyre manufacturing community.
A defining moment for the company at this year’s expo was its recognition at the Tire Technology International Awards for Innovation and Excellence 2026. Comerio Ercole was honoured with the ‘Tire Manufacturing Innovation of the Year’ award, an accolade that underscores its enduring commitment to technological advancement. This achievement was complemented by the company’s status as a finalist in three additional award categories, highlighting its pervasive leadership and innovative edge in calendering technology.
These accolades reinforce Comerio Ercole’s standing as a pivotal technology partner for the global tyre industry. The recognition affirms the company’s strategic focus on engineering increasingly sophisticated solutions to meet the evolving demands of the market and shape its future trajectory.
CEAT Drives Women’s Leadership And Inclusion Through Comprehensive Workplace Policies
- By TT News
- March 07, 2026
CEAT has introduced a comprehensive set of policies aimed at supporting the specific needs of its women employees and fostering their professional advancement. The organisation emphasises work-life balance as a means to enhance both personal well-being and workplace productivity, offering flexible remote work options in coordination with managers. A Wellness Leave policy allows women two days of monthly work-from-home or leave during menstruation without requiring justification, while shopfloor employees can access on-site Occupational Health Centres for shift changes or rest as necessary.
To cultivate leadership and career growth, CEAT has implemented targeted programmes such as Womentoring, the Women Accelerator Program and STARS, which focus on building digital, functional and leadership competencies. The EmpowHer Employee Resource Group further promotes inclusion and facilitates open dialogue within the organisation.
The company also provides extensive support for mothers, including 26 weeks of paid maternity leave, hospitalisation coverage and facilities such as crèches and lactation rooms across offices and plants. Returning mothers can benefit from flexible hours and a reduced four-hour workday until their child turns one, while shopfloor workers are assigned morning shifts during the first year after childbirth. A gender-neutral Child Caregiver Travel and Stay Policy ensures that caregiving responsibilities do not hinder career progression.
In manufacturing, CEAT has enhanced accessibility by introducing automated machinery, ergonomic fixtures and lift-assist devices. These changes have contributed to a 20 percent women workforce at the Chennai facility and 28 percent representation on the Nagpur shopfloor, which was the first in Maharashtra to introduce night shifts for women. Safe transport, women security personnel and ergonomic workplace design further support this inclusion. Collectively, these efforts reflect CEAT’s commitment to enabling women to lead and succeed in diverse roles.
ZC Rubber Exhibits Industrial And OTR Tyre Solutions At CONEXPO 2026
- By TT News
- March 07, 2026
ZC Rubber is showcasing an extensive selection of industrial and off-the-road tyre solutions at the CONEXPO-CON/AGG 2026 trade show, being held from 3 to 7 March 2026 in Las Vegas. Attendees can visit the company at booth #N11041 in the North Hall to explore products from its key brands, including WESTLAKE, TIANLI, ARISUN and YONGGU. These offerings are specifically engineered to withstand the rigorous demands of sectors such as construction, agriculture, forestry and material handling.
The display features a comprehensive range of products, such as radial OTR tyres, agricultural tyres, forest tyres, material handling tyres and rubber tracks. Each product is designed to deliver durability, superior traction and operational efficiency in challenging work environments. The exhibition provides an important platform for ZC Rubber to engage with industry professionals, highlight its technological advancements and demonstrate its commitment to supporting global construction and industrial sectors with reliable, high-performance solutions.


Visitors can explore the lineup and speak with the team to learn how these tyre solutions can enhance productivity across a wide variety of applications.
Benjamin Lou, Global OTR Director, ZC Rubber, said, “CONEXPO brings together the people and machines that keep the world building, and it’s a great place for us to connect with customers face-to-face. With brands like WESTLAKE, TIANLI, ARISUN and YONGGU under one roof, we’re able to offer a true one-stop tyre solution across construction, agriculture, forestry and material handling. Our goal is simple – help customers find the right tyre for every job, all in one place.”

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