Towards Greater Security And Sustainability

Towards Greater Security And Sustainability

 Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.

The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.

While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.

In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.

However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.

As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.

This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.

The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.

Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.

Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.

 It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.

Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.

 India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.

At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.

The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.

Yokohama ADVAN-Equipped BMW M3 Touring 24H Wins SP-X Class, Finishes Fifth Overall At Nürburgring 24H

Yokohama ADVAN-Equipped BMW M3 Touring 24H Wins SP-X Class, Finishes Fifth Overall At Nürburgring 24H

The Yokohama Rubber Co., Ltd. has announced that a vehicle equipped with its ADVAN global flagship brand tyres claimed victory in the SP-X class at the ADAC RAVENOL 24h Nürburgring, held in Germany from 14 to 17 May. The car also secured an impressive fifth place overall in the gruelling endurance race.

The winning No 81 BMW M3 Touring 24H, fielded by partner BMW M Motorsport, started from 22nd position before rapidly advancing into the leading pack. Designed as a fan-focused car for the Nürburgring, it shares its technical foundation with the BMW M4 GT3 EVO while retaining the M3 Touring body shell. The team maintained high speeds and error-free driving to finish fifth overall, competing alongside SP9 class leaders.

Two additional ADVAN-equipped cars finished within the top 10 overall. Haupt Racing Team’s No. 67 Ford Mustang GT3 EVO secured eighth place, followed by BMW M Motorsport’s No. 77 BMW M4 GT3 EVO in ninth. These results at one of the world’s most demanding circuits underscore the high performance of Yokohama Rubber’s ADVAN racing tyres.

Beyond the 24-hour race, Yokohama Rubber supplies ADVAN tyres to KONDO RACING and the same three teams competing in this year’s Nürburgring Langstrecken-Serie, which began in March. BMW M Motorsport’s No. 77 already won NLS Round 3 in April, and the company anticipates further victories from its partner teams throughout the season.

Prinx Chengshan Brand Open Day Held At JMC Product R&D Institute

Prinx Chengshan Brand Open Day Held At JMC Product R&D Institute

Prinx Chengshan hosted its Brand Open Day on 21 May at the Jiangling Motors Corporation (JMC) Product R&D Institute, showcasing cutting-edge achievements and technical strengths. The event was designed to build deeper mutual trust and align industrial development strategies between the tyre manufacturer and the automaker.

The partnership between Prinx Chengshan and JMC began in 1992, and over 34 years, their collaboration has continuously deepened. They have expanded beyond traditional strongholds like pickup trucks, light trucks and light buses into passenger vehicle supporting businesses, achieving integration in supply chain stability and technological co-innovation. Executive President Jiang Xizhou addressed industry trends such as electrification and connectivity, positioning Prinx Chengshan as a future-oriented, technology-driven enterprise. R&D Center Director Li Chongbing detailed the company’s digital R&D system and collaborative innovation ecosystem, while Marketing Center Director Wang Hongdian introduced the brand portfolio and strategy for the global flagship brand, PRINX.

During technical exchange sessions, Prinx Chengshan leveraged its fundamental research capabilities to discuss tyre NVH technology, virtual tyre sampling, EV tyre formulations and smart tyre solutions with the JMC R&D team, reinforcing consensus on core technologies. At a separate Technical Showcase Area, the company set up experience zones for Silenteck silent technology and low-temperature low-rolling-resistance technology, turning abstract principles into immersive demonstrations. Other innovations on display included X-CHIP smart tyres, colourful tyre technology, Vanta Black and Healteck self-healing technology.

The open day served as both a comprehensive brand showcase and a major opportunity to deepen the longstanding cooperation. Prinx Chengshan will now accelerate its transformation from a tyre supplier into a technical partner for automakers, working closely with JMC on R&D innovation, vehicle matching and technical upgrades to jointly drive sustainable development in the transportation industry.

Dunlop And Fanatec Join Forces For Three-Year Virtual Motorsport Collaboration

Dunlop And Fanatec Join Forces For Three-Year Virtual Motorsport Collaboration

Dunlop Tyre Europe GmbH has secured a fresh three-year alliance with Fanatec, a premier sim racing hardware manufacturer and an official Formula 1 partner under the Corsair Group. Fanatec’s high-end equipment is widely used by both passionate sim racing amateurs and professional esports athletes.

Dunlop has been actively involved in digital motorsport since September 2025 through an official role with Gran Turismo on PlayStation, developed by Polyphony Digital and Sony Interactive Entertainment. That simulation platform allows Dunlop to express its performance heritage virtually. The new Fanatec deal logically extends this foundation, combining Gran Turismo’s authentic racing scenarios with Fanatec’s premium gear to deliver a lifelike driving experience.

A primary focus of the partnership is improving audience engagement with motorsport. Fanatec’s racing setups will appear at live trade shows and events, starting with TIRE COLOGNE 2026 from 9 to 11 June, giving attendees a chance to enter a virtual cockpit and feel racing firsthand.

This cooperation seeks to bridge different enthusiast groups and strengthen ties between the motorsport and sim racing communities. By merging digital authenticity with high-grade hardware, Dunlop aims to advance motorsport both technologically and emotionally, ensuring it stays relevant for contemporary audiences.

Dennis Wilstermann, Marketing Manager, DUNLOP Tyre Europe GmbH, said, “As an official partner of Gran Turismo, it was clear to us that collaborating with Fanatec is the next logical step. Together, we are creating a platform where motorsport can be experienced at every level – digital, virtual and real.”

JK Tyre Approves INR 49.8 Bln Capacity Expansion for TBR and PCR Tyres by FY30

JK Tyre Approves INR 49.8 Bln Capacity Expansion for TBR and PCR Tyres by FY30

JK Tyre & Industries has approved a phased capacity expansion plan involving an investment of INR 49.8 bllion to strengthen its presence in the Truck and Bus Radial (TBR) and Passenger Car Radial (PCR) tyre segments.

The company said its board of directors, at a meeting held on May 26, approved the expansion of TBR production at its Chennai Tyre Plant (CTP) and Vikrant Tyre Plant (VTP), along with PCR capacity expansion at the Chennai facility.

JK Tyre currently has an installed TBR and PCR capacity of 21 million tyres per annum, including capacities under implementation, with utilisation levels running at over 90 percent. The proposed expansion will increase overall capacity by 24 percent and is scheduled to be completed by FY30.

The investment will be undertaken in phases and financed through a combination of internal accruals and debt, the company said in its regulatory filing.

According to JK Tyre, the expansion is driven by robust demand across tyre categories in the Indian market and the need to maintain and strengthen its market presence.

The announcement comes alongside the company’s strong FY26 performance, with JK Tyre reporting record revenues and profitability amid rising domestic demand and higher sales volumes.