Towards Greater Security And Sustainability

Towards Greater Security And Sustainability

 Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.

The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.

While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.

In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.

However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.

As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.

This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.

The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.

Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.

Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.

 It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.

Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.

 India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.

At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.

The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.

Kimi Antonelli Conquers China Grand Prix With A Masterclass In Tyre Preservation

Kimi Antonelli Conquers China Grand Prix With A Masterclass In Tyre Preservation

Kimi Antonelli secured his maiden Formula 1 victory at the Chinese Grand Prix, becoming the first Italian driver to win a race since Giancarlo Fisichella in 2006. The Mercedes driver, who had already made history as the youngest-ever pole sitter, successfully converted his qualifying success into a race win. A key element of his triumph was the management of the Pirelli tyre compounds as he and the team opted for a one-stop strategy that proved highly effective.

The race began with an intense battle between the Ferraris and Mercedes, reminiscent of the season opener. However, Antonelli maintained his composure and used the restart following an early Safety Car to build a decisive advantage. While his rivals, including teammate George Russell and both Ferrari drivers, fought amongst themselves and lost precious time, Antonelli steadily extended his lead. Even after Russell managed to clear the Ferraris, Antonelli controlled the gap to secure victory, despite a minor error in the closing laps.

The Mercedes drivers executed their one-stop strategy flawlessly, starting on the medium Pirelli compound before switching to the hards under the Safety Car on lap 10. This approach was also adopted by the Ferrari duo and Oliver Bearman, who finished an impressive fifth. In contrast, Isack Hadjar employed a different tyre strategy. After a spin on the opening lap, he pitted for hards, then took advantage of the Safety Car to take another set of hards, which carried him to eighth place and valuable points for his team.

Lewis Hamilton completed the podium in third, finishing just ahead of his Ferrari teammate Charles Leclerc. The championship now heads to Japan for the next round at the renowned Suzuka circuit in two weeks. In support race action, Emma Felbermayr claimed victory in the second F1 Academy race in China, moving to the top of the standings ahead of Alisha Palmowski, who finished second ahead of Payton Westcott.

Dario Marrafuschi, Pirelli Motorsport Director, said, “Firstly, I would like to congratulate Kimi Antonelli on his first Formula 1 victory. It has been exactly 20 years since an Italian driver last triumphed in a Formula 1 Grand Prix, and this historic moment occurred today in a race filled with overtakes and plot twists. As expected, the one-stop strategy proved to be the most effective in Shanghai, and the teams did not change their approach even when a Safety Car neutralised the race on lap nine. Instead, the pit window for those who had started on Medium was brought forward.

“The final stint on Hards for 10 drivers exceeded 45 laps, with tyres that were clearly in the final stages of their wear yet still capable of maintaining decent consistency. In fact, the winner himself set the fastest lap of the race on lap 52. Those who had chosen the white-banded compound at the start, on the other hand, had the opportunity to stay out during the neutralisation, gaining a few positions. However, it didn’t take long for rivals with fresh tyres to reclaim the top spots.”

Alpine, Haas and Racing Bulls, for example, are teams that exploited these two strategies to create different opportunities for their drivers. Soft were also used at the start, with the Red Bull drivers taking advantage of the extra grip to attempt an early getaway as the lights went out. We can conclude that all three tyre compounds proved to be valid options for devising effective race strategies.”

NEXEN TIRE Expands N'BLUE S Summer Tyre To Global Replacement Market

NEXEN TIRE Expands N'BLUE S Summer Tyre To Global Replacement Market

NEXEN TIRE is strengthening its presence in the global replacement tyre market by introducing the N’BLUE S, a high-performance summer tyre, to emerging markets across Latin America and Asia-Pacific. Following a successful rollout in Europe, this expansion targets Colombia, Brazil, Mexico, Malaysia and Australia. These regions are ideal for summer tyres due to their consistently warm climates and minimal seasonal variation, aligning perfectly with the product’s design.

The N’BLUE S features an optimised contact patch structure that lowers rolling resistance, enhancing fuel efficiency and handling. Its multifunctional compound includes evenly dispersed materials that improve wet grip, ensuring stable and safe driving on rain-soaked roads. Each tyre also bears NEXEN TIRE’s EV ROOT mark, indicating it is engineered for exceptional performance across internal combustion, hybrid and electric vehicles. As electrification accelerates globally, this versatility allows the company to serve a broader customer base with a single product line.

The tyre’s capabilities are already proven through both European replacement sales and original equipment partnerships. It has been supplied for models including the Hyundai Casper EV, Kia Niro and PV5. Building on this established credibility with automakers, NEXEN TIRE aims to deepen consumer engagement by expanding availability in the replacement market, supporting long-term growth and revenue diversification.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “The N’BLUE S represents a key strategic model for the company, upgrading its existing summer lineup while extending OE-proven technology into the replacement market. To reinforce our global revenue base, we plan to gradually expand our presence in regions with stable year-round demand for summer tyres.”

Yokohama Rubber To Close Virginia Tyre Facility

Yokohama Rubber To Close Virginia Tyre Facility

The Yokohama Rubber Company has confirmed its tyre plant in Salem, Virginia, will permanently cease operations with effect from 18 March 2026. This decision follows consultations with the labour union, resulting in an earlier closure than anticipated. Initially, production was to be scaled back in March with a potential shutdown in July, but negotiations accelerated the timeline. The company has held discussions with suppliers and customers, assuring that the closure will not cause supply chain interruptions. Yokohama Tire Corporation, the company's US subsidiary, has coordinated these efforts. For the approximately 570 affected employees, Yokohama is providing outplacement support in cooperation with local agencies and the union.

The Salem facility began operating in the 1960s and has been part of Yokohama since the Mohawk Rubber Company acquisition in 1989. The closure stems from challenges posed by ageing equipment and outdated methods, which hinder meeting production goals focused on high-value-added premium tyres, including ADVAN and GEOLANDAR brands, winter tyres and those sized 18 inches and larger. The company aims to strengthen output and sales of these products.

This move aligns with Yokohama Transformation 2026, the medium-term plan running from 2024 to 2026. The strategy emphasises maximising premium tyre sales while optimising production systems across the group to ensure sustainable profitability and long-term growth. The Salem plant closure directly reflects these efforts.

Despite the shutdown, United States remains one of the most important markets for Yokohama. Since establishing its US sales subsidiary in 1969, the company has expanded its production and sales network through proactive efforts. Yokohama is committed to adapting to global shifts, promoting sustainable business expansion and contributing to the US economy and society. The company continues to respond to changes in the global business environment.

Underinflated Tyres Secretly Burning Through Cash As Fuel Prices Surge, Warns TyreSafe

Underinflated Tyres Secretly Burning Through Cash As Fuel Prices Surge, Warns TyreSafe

TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has issued a reminder that underinflated tyres can lead to higher fuel consumption, a concern that is especially relevant given the current geopolitical pressures on global energy markets. With pump prices beginning to climb again across the UK, motorists are being encouraged to carry out basic vehicle maintenance as a way to improve fuel efficiency.

This week, motoring organisations including the RAC and AA have urged drivers to adopt efficient driving habits and ensure their tyres are properly inflated to mitigate the impact of rising costs. Recent RAC Fuel Watch data reveals a significant increase at the pumps, with petrol climbing by approximately 4.68p per litre and diesel rising by around 8.59p per litre in just over a week, coinciding with escalating tensions in the Middle East.

According to TyreSafe, checking tyre pressures at least once a month and before longer trips is essential. Drivers should refer to the manufacturer’s recommended levels, typically listed in the vehicle handbook or on a sticker inside the driver’s door frame or fuel cap.

Many motorists may not realise that driving on underinflated tyres could be silently increasing their fuel bills. Research from The Motor Ombudsman indicates that more than half of all tyres on UK roads may be running below the ideal pressure. This increases rolling resistance, meaning the engine has to work harder to maintain normal speeds.

Even a modest drop in pressure can have an effect. A 10 percent reduction can raise fuel consumption by about two percent, adding unnecessary costs. Safety is also compromised, as a 20 percent decrease can impair handling and grip, heightening the risk of incidents. With costs rising again, a simple tyre check can support both road safety and household budgets.

Stuart Lovatt, Chair of TyreSafe, said, “When fuel prices rise, drivers naturally look for ways to make their fuel last longer. One of the simplest things they can do is check their tyre pressures regularly. Underinflated tyres increase rolling resistance, which means the vehicle has to work harder and burn more fuel just to move forward. It may seem like a small issue, but over time it can quietly add to the cost of every journey. More importantly, tyres that are not inflated correctly can reduce grip, handling and overall vehicle stability. Keeping tyres at the correct pressure isn’t just about saving fuel – it’s a critical part of staying safe on the road.”