Just concluded 2021 will stand out as a defining year for the tyre industry in India as it embarked upon an ambitious initiative – Charting a path to greater raw material security by attaining self-reliance in natural rubber (NR) availability.
The journey to become self-reliant is not new for the Indian tyre industry. The industry was amongst the first ones to become self-sufficient much before the slogan of being Atma Nirbhar was coined. For years, India has been producing practically all the tyres it requires making it one of the few countries that are self-dependent in tyre manufacturing. Much before a vehicle is rolled out, the tyre Industry is ready with the fitments having worked out specifications and standards to the minutest details.
While India has developed globally competitive tyre manufacturing capabilities, realising the vision of being Atma Nirbhar necessitates achieving self-sufficiency of the entire value chain in view of strong backward and forward linkages.
In this context, the ATMA NR project, launched during the year, attains all the more importance. Natural rubber is a key raw material for the Indian tyre industry. Unlike the global scenario where the ratio is skewed in favour of synthetic rubber, Indian industry stands out for its unique preference for NR.
However, NR demand has been outstripping domestic supply and the gap is widening. Going forward, the situation may become more challenging for the NR Consuming interests. Imports may not be sustainable considering the strategic importance of NR as raw material and also in view of large outflows of foreign exchange that the Government has been trying to discourage.
As one of its kind initiatives that could hold a template for several other raw material intensive sectors, the NR Project is designed to implement the scheme for developing a substantial 200,000 hectares of rubber plantations in the North Eastern states financially supported by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.
This collaborative project in PPP mode involving tyre majors, Rubber Board and financing institutions is a landmark initiative where the consuming industry would be contributing directly to the development of plantation.
The project took off early in the year with a visit to the North East (Tripura, Meghalaya & Assam) by top leadership from ATMA Member companies along with Dr KN Raghavan, Executive Director of Rubber Board in February 2021 to get a first-hand understanding of ground level situation and connect with state leadership and policy makers.
Minister for Commerce & Industry (CIM), Government of India Piyush Goyal has been the prime motivating force, mentoring the project at every step right from the inception. A meeting convened by the Minister in the month of June 2021 discussed threadbare the launch of the project and the road ahead. The CIM proposed a meeting with the chief ministers of North-Eastern states to take them on board, seek their full support and fast track the project. The CIM even offered to speak to the CMs to inform them about the wider benefits of the NR Project for their respective states.
Since availability of planting material locally in North East states was a challenge, plans were made to transport the saplings from Kerala to the North East by rail. Few thousand saplings were initially sent as a pilot which reached Guwahati in good condition.
It was an emotional moment for all the stakeholders in natural rubber sector, when the first full consignment was sent by a special train 'Bharathappuzha - Brahmaputra Rubber Express', to Azara, Guwahati, from Thiruvalla Railway Station on 10th July 21. It carried 1.33 lakh rubber saplings packed in specially designed cartons. These saplings were distributed in the NE states for planting in the identified areas.
Eventually, Biplab Kumar Deb, Chief Minister of Tripura formally launched the NR Project under Chief Minister's Rubber Mission on 14th August 21 at Pathaliaghat in Sepahijala district of Tripura and the project is shaping up well ever since.
India has emerged as a front runner as the world pursues alternatives to China in the field of manufacturing. Given the spirit of entrepreneurship backed by the policy reforms, the country is poised to play its due role in the global supply chains.
At the same time, the need for raw material security cannot be over emphasised as India looks to become the manufacturing hub of the world. It goes to the credit of the Government that it has shown keen interest in enabling policies to encourage domestic manufacturing, including tyre and allied sectors.
The fact that the ATMA NR Project could see the light of the day under the shadow of ongoing pandemic says a lot about the commitment of all the stakeholders to fight against odds. That surely augurs well for raw material security and sustainability as we welcome the New Year.
- Tire Recycling Foundation
- TRF Circle of Change Awards
- Tyre Recycling
- End-Of-Life Tyres
- Recovered Carbon Black
Tire Recycling Foundation Announces Inaugural Circle Of Change Award Winners
- By TT News
- May 20, 2026
The Tire Recycling Foundation (TRF) has unveiled the recipients of its inaugural Circle of Change Awards, recognising initiatives that convert end-of-life tyres into sustainable materials with tangible community and environmental benefits. The honours, announced during a luncheon at the recently concluded 10th Tire Recycling Conference in Denver, Colorado, highlight growing momentum in end-use markets for recycled tire products.
North Carolina earned the Circular Economy Trailblazer Award for modernising its scrap tyre programme, including a revised funding framework that stabilises county recycling efforts, curbs illegal dumping and establishes a platform to incorporate tyre-derived materials into public works. The Innovation in End-Use Technology Award went to LHB Engineering and the St. Paul Port Authority for redeveloping a brownfield site in Minnesota, where roughly 30,000 yards of tyre-derived aggregate now support an underground stormwater system protecting the Mississippi River from runoff.
Michigan EGLE and its public, private and academic partners received the Market Development Excellence Award for a multi-sector effort using demonstrations and field data to advance tyre-derived aggregate, rubber-modified asphalt and porous pavements. The Value Chain Collaboration Award was presented to Bolder Industries and Pirelli Tire LLC for a closed-loop system that transforms manufacturing scrap tyres into recovered carbon black for new commercial tyre production, reducing emissions and resource use at scale.
The 2026 winning projects demonstrate that tyre recycling and tyre-derived products are established pillars of sustainability and economic growth, reinforcing the value of active state end-of-life tyre programmes focused on innovative market creation. The TRF Circle of Change Awards programme spans four national categories designed to spotlight leadership in advancing tyre recycling and the circular economy.
Stephanie Mull, Executive Director, Tire Recycling Foundation, said, “Every end-of-life tyre represents an opportunity to transform what would have been considered waste into something that strengthens our communities. This year’s winners are proof that when the industry works together, tyre recycling can simultaneously strengthen infrastructure, drive meaningful environmental progress and support local economies.”
Dick Gust, President, Tire Recycling Foundation, said, “What stands out about the 2026 winners is how embedded tyre recycling has become in real-world decision making. The success of these projects sends a clear signal that when recyclers, engineers, transportation agencies, state and local governments, manufacturers and private industry work together, end-use markets grow. That’s the integrated approach we need to continue building on.”
Prinx Chengshan Debuts New OTR And Agricultural Tyres At Guangrao Tire Expo
- By TT News
- May 20, 2026
Prinx Chengshan showcased its latest off-the-road tyre innovations at the 16th China (Guangrao) International Rubber Tire & Auto Parts Expo (Guangrao Tire Expo), which opened on 15 May. The event has established itself as one of China’s largest and most influential professional exhibitions in the rubber and tyre industry, focusing on uniting global tyre resources and fostering collaborative innovation and high-quality development.
The manufacturer’s exhibition focused on the Chengshan brand’s lineup of all-steel OTR and agricultural radial tyres. For heavy mining applications, the ET05/ET05A/ET16/ET17 wide-body dump truck tyres with deep transverse grooves offer strong traction on soft, uneven surfaces while preventing slippage. An all-terrain crane tyre, EC01, featured a non-directional tread and sidewall heat dissipation holes, balancing grip with temperature control for smooth travel between paved and unpaved roads. The ELD11/ELD12 loader tyres emphasised wear resistance and load stability under extreme conditions, and the ESM01 underground scraper tyre featured an ultra-cut-resistant compound to protect against sharp rocks in tunnel and mine settings.


Agricultural needs were addressed with the TX600 radial tyre, built for tractors operating on expanding modern farms. Large central tread blocks and flexible sidewalls support stable high-speed transit, while reinforced base structures and puncture-resistant materials allow for continuous work in fields containing crop straw and gravel.

Responding to growing OTR demand, Prinx Chengshan has accelerated its high-end product development to support domestic substitution in large machinery. A new green intelligent factory, representing an investment exceeding RMB 1.1 billion (approximately USD 161.75 million) across over 100,000 square metres, began operations in 2025 with the rollout of its first tyre. The facility is designed to produce 84,000 all-steel OTR tyres and 10,000 giant tyres annually for mines, construction sites, ports, airports, agriculture and industrial use.

Triangle Tyre Unveils New EV Tyre Lineup At Bangkok Dealer Conference
- By TT News
- May 20, 2026
Triangle Tyre convened its 2026 Asia-Pacific Dealer Conference and EV tyre launch in Bangkok, Thailand, on 12–13 May. Under an innovation and technology banner, the company introduced its new EV tyre range for the Asia-Pacific market, engineered for new energy vehicles. The launch aims to support the new energy mobility sector, reinforce Southeast Asian footprint, and sharpen global competitive edge. The gathering drew key dealers from Thailand, Malaysia, Singapore, Philippines, Cambodia, Indonesia, South Korea, India, Sri Lanka, Nepal, UAE and Pakistan.
Asia Pacific General Manager Zhang Mingquan reviewed 2025 performance and detailed the 2026 regional strategy, stressing market-focused, customised solutions for diverse road conditions. Triangle Tyre plans to refine products and services, deepen end-market penetration and lift competitiveness.


As new energy vehicle adoption surges, demand is rising for quiet, wear-resistant, low rolling resistance and high-load tyres. Triangle Tyre unveiled its next-generation NEV-specific E-Travel series and The Journey series TL706. Passenger tyre and sales teams conducted Southeast Asian research for local adaptation before launch.

Sales Director Yang Na presented the company’s innovation platform and intelligent production capabilities. She highlighted three advantages of the new EV tyres: extended range via proprietary compound and lightweight design, ultra-quiet performance through optimised tread patterns and sound-absorbing technology and enhanced safety from reinforced carcass strength and superior grip.

Regional dealers praised the new tyres’ performance and discussed future plans with Triangle’s teams, reaching agreement on deepening partnerships across ASEAN. Dealers reaffirmed commitment to delivering high-quality EV tyres to Southeast Asian consumers. The Bangkok event marked a major step in Triangle Tyre’s shift towards the new energy tyre market. The company will build on this momentum to deepen Asia-Pacific presence and drive sustainable regional growth.

AZuR Network Validated As BCG Study Projects Doubling Of Circular Value Creation In Germany By 2045
- By TT News
- May 19, 2026
The Alliance for the Future of Tires (AZuR) is at the centre of a new industrial paradigm, as a recent study by the Boston Consulting Group (BCG) for the Federation of German Industries (BDI) confirms that the circular economy is becoming a decisive competitive factor for Germany. The analysis projects that circular gross value added could more than double from roughly EUR 60 billion (approximately USD 69.60 billion) today to up to EUR 125 billion (approximately USD 144.95 billion) annually by 2045, cumulatively unlocking an additional EUR 880 billion (USD 1.02 trillion) in value creation. AZuR interprets these findings as validation that recycling, reuse and extended product life cycles directly strengthen climate protection, supply security and industrial competitiveness.
A practical model of this transition already exists in the tyre recycling sector, where Germany generates around 50 million used tyres each year. Through professional repair, retreading and regrooving, many of these tyres could remain in use significantly longer before being mechanically or chemically recycled. AZuR actively champions keeping tyres and their raw materials in circulation across Europe, with the clear goals of avoiding waste, lowering CO₂ emissions, conserving natural resources and securing secondary raw materials for industry.
The effectiveness of extending tyre lifespan is illustrated by commercial vehicle retreading, which can increase mileage by up to 25 percent. According to an AZuR and DBU study conducted by the Fraunhofer Institute UMSICHT, retreading saves over 60 percent of CO₂ emissions, roughly two-thirds of raw materials and about 50 percent of the energy compared to new tyre production. Tyres no longer suitable for retreading are then mechanically processed into rubber granulate or chemically recycled via pyrolysis and devulcanisation, yielding valuable secondary materials for construction and new tyre products.
With more than 80 partners across the entire value chain, AZuR networks industry, small and medium-sized enterprises, science and recycling technology to develop concrete circular solutions. The BCG and BDI study thus confirms that the circular economy is not merely an environmental policy issue but a crucial growth driver for Germany’s industrial future, a role that AZuR believes the tire industry is uniquely positioned to lead.



Comments (0)
ADD COMMENT