Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.
As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”
Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.
As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.
We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.
Air-Free tyres
The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.
Sustainable solutions
This is one of the most popular topics for automotive industry since many years by aiming CO2 emission reduction. The motivations are: increasing pressure from legislation to move to zero CO2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.
EV tyres
Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO2 reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.
The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80% of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.
Artificial Intelligence
One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.
Dynamic Testing
This has been performed by many tyre manufacturers using different test methodologies such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.
As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.
TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)
wdk Initiative Champions Conveyor Belts As Economic, Environmental Backbone
- By TT News
- November 22, 2025
A new industry initiative is highlighting the indispensable role of advanced conveyor belts, positioning them as a critical yet often overlooked technology underpinning the global economy. The German Rubber Industry Association (wdk), through its campaign ‘Rubber – We save the world!’, is emphasising the sophisticated engineering of these systems.
According to Volker Krings, Chief Chemist of the association in Frankfurt am Main, these belts function as a combined pathway and container, a duality made possible only through the complex integration of rubber, thermoplastics and plastics, reinforced with steel cables or textile fabrics. This core structure is supported by a system of rubber-coated rollers, drums and scrapers.
While the public most commonly encounters these systems at airport luggage carousels or supermarket checkouts, their most significant applications operate largely out of sight, pointed out Krings. They are the backbone of logistics in parcel sorting centres and are deployed on a massive scale in the mining and raw materials sectors. In these industries, extensive conveyor networks transport immense volumes of ore, coal and gravel over vast distances, both underground and on the surface. Their utility further extends to agriculture, food processing and automotive manufacturing.
The environmental and economic argument for these systems is compelling. Conveyor belts represent the most cost-effective method for moving large quantities of bulk goods. By assuming this burden, they significantly reduce the volume of heavy truck and rail traffic, leading to direct benefits for road infrastructure and the environment. The German production of these belts is a high-tech field, where ongoing optimisation of rubber compounds and belt architecture continues to drive down the energy consumption of the entire conveyor system.
Apollo Tyres' Chennai Plant Wins First Prize In National Water Awards
- By TT News
- November 22, 2025
In recognition of its industry-leading water conservation efforts, Apollo Tyres’ Chennai facility has been honoured with the first prize in the National Water Awards (for 2024) within the Best Industry category. The President of India presented the award to the plant’s Head of Engineering, Mushtaq Mohammad Khan, at a formal ceremony.
The company attributes this success to its comprehensive 7R Strategy – encompassing Reduce, Reuse, Recycle, Replace, Rethink, Refuse and Regenerate – and the 3M Principles of Measure, Monitor and Manage. This framework facilitated a notable 38 percent decrease in Specific Fresh Water Consumption from the 2022 to 2026 financial years. The national award is viewed as a direct affirmation of the company's strategic commitment to sustainable water stewardship and its long-term vision for responsible manufacturing.
This achievement underscores the effectiveness of the company's environmental processes and the dedication of its teams. Apollo Tyres has expressed its intention to continue pursuing advanced sustainability initiatives to ensure future water security.
Point S Launches First Own-Branded Truck Tyre Range At Solutrans
- By TT News
- November 21, 2025
In a significant strategic expansion, Point S, one of the world’s largest independent tyre and automotive service networks, has introduced its first proprietary line of truck tyres. The official launch occurred at the Solutrans exhibition in Lyon, representing a major advancement in the company's deep involvement with the commercial vehicle industry. Already a well-established force in the truck tyre markets of Europe and North America, Point S is leveraging its expertise to introduce the Point S Tyres Truck range. This initiative is seen as a disruptive move in the international sector, extending the group's reputation for quality and its independent ethos to a wider base of transport professionals.
The comprehensive range consists of eight key sizes, all certified with the Three-Peak Mountain Snowflake (3PMSF) symbol, guaranteeing reliable winter performance and year-round usability. Two notable products within the line are the Mixed Service tyre, designed for extreme conditions with optimised durability and stone penetration resistance, and the Regional Haul tyre, noted for its versatility, robustness and full 3PMSF certification across all sizes. Production for these tyres will be handled by a premium truck and bus radial manufacturer based in Poland and Turkey. A key logistical benefit for Point S members is the ability to combine orders from both production facilities into a single shipment, enhancing ordering flexibility and overall supply chain efficiency.
This new private label range is engineered to provide long-lasting value for independent retailers, featuring high-performance solutions that are both regroovable and retreadable. By moving into the truck tyre segment, Point S now offers its global network of members a complete portfolio that previously included only passenger and premium tyres. This empowers members to more effectively and competitively serve fleet operators and other clients with a compelling price-to-performance ratio.
Fabien Bouquet, CEO, Point S International, said, “This launch represents a key step in our journey to support our members and their customers with complete mobility solutions. Transport professionals need tyres that deliver performance, durability and value, which is exactly what this range delivers. It also marks an important milestone in our long-term strategy to strengthen our position in the commercial vehicle sector and to bring more innovation, choice and independence to the truck tyre market.”
Emilie Faure, International Private Labels Product Manager, said, “From the outset, our goal has always been to replicate the strategy and success of our Point S Tyres passenger car range by extending it to the commercial vehicle market with the launch of Point S Tyres Truck. To support this development, we involved selected Point S members and some of our small and medium-sized fleet clients from various countries to test the product. Initial feedback has been extremely positive, with testers particularly impressed with the range’s performing, as well as its quality and competitiveness in real-world operations.”
Tyres Europe Reports Year-on-Year Decline In European Replacement Tyre Sales
- By TT News
- November 21, 2025
According to Tyres Europe's sales data for the Q3 and the first three quarters of 2025, the overall tyre market has demonstrated general stability. Adam McCarthy, the organisation's Secretary General, reported that despite this, demand for Truck and Bus tyres has remained persistently weak. Cumulative figures for the year so far indicate that total tyre volumes are lower than those recorded during the same period in 2024.
Within the Consumer segment, third-quarter sales were stable, yet they reflect a slight decrease for the year to date. A notable trend is the shifting consumer preference away from summer tyres and towards all-season and winter products. The Truck and Bus segment experienced a continued decline, with the year's sales also down slightly, a situation attributed to regional economic softness and a rise in tyre imports. Meanwhile, the Agricultural tyre market saw stable volumes in the quarter, though they remain significantly below pre-pandemic levels.
The full Quarterly Update, prepared by Astutus Research, is available for download on the Tyres Europe website.
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