Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.
As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”
Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.
As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.
We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.
Air-Free tyres
The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.
Sustainable solutions
This is one of the most popular topics for automotive industry since many years by aiming CO2 emission reduction. The motivations are: increasing pressure from legislation to move to zero CO2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.
EV tyres
Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO2 reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.
The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80% of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.
Artificial Intelligence
One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.
Dynamic Testing
This has been performed by many tyre manufacturers using different test methodologies such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.
As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.
TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)
DUNLOP Group Strengthens Sustainability Governance With New Committees
- By TT News
- October 02, 2026
The DUNLOP Group is restructuring its sustainability management to more closely align business strategies with sustainability initiatives, aiming to achieve sustainable corporate value growth. As part of this effort, each business division will establish a Divisional Sustainability Promotion Committee under the umbrella of the existing Sustainability Promotion Committee, which oversees company-wide efforts. This change is intended to accelerate the integration of business strategies and sustainability measures.
The newly formed divisional committees will discuss and decide on sustainability policies designed to create business opportunities and drive growth within their respective divisions. They will also monitor progress towards division-specific targets under the Long-Term Sustainability Targets, known as ‘Driving Our Future Initiatives’, and share relevant information. Progress updates will be reported to the Sustainability Promotion Committee, strengthening company-wide monitoring.
Chart of sustainability management structure
In addition, a cross-divisional Sustainable Natural Rubber (SNR) Subcommittee will be launched to manage and reduce risks and create opportunities in the natural rubber supply chain. Natural rubber is a natural capital resource on which the Group’s business significantly depends and also has significant impacts. The subcommittee will address these issues from natural capital and human rights perspectives, based on the Sustainable Natural Rubber Policy.
The SNR Subcommittee will serve as a cross-functional body that concentrates and accelerates the Group’s various SNR activities. By aligning with biodiversity and human rights initiatives and taking a mid- to long-term approach, it will pursue sustainable natural rubber through efforts such as supporting natural rubber farmers and collaborating with external partners.
Kenda Rolls Out K-SERIES VELORA ENDURANCE Premium Tubeless Road Tyre
- By TT News
- October 02, 2026
Kenda Tires has launched the K-SERIES VELORA ENDURANCE, the first model in its new premium VELORA road tyre family. The tyre targets cyclists seeking speed, confidence and long-lasting reliability, combining advanced compound technology, enhanced puncture protection and extended tread life in a purpose-built package for endurance riding, daily training and high-mileage use.
A new puncture-resistant base layer boosts durability by 35 percent while preserving the smooth ride and rolling efficiency expected from a premium road tyre. At its core sits Kenda's new K-SERIES high-performance road compound, engineered to minimise rolling resistance and maximise tread life. Against the Kriterium, the VELORA ENDURANCE achieves a 27 percent improvement in tread wear, letting riders spend more time on the road and less time replacing tyres.
A smooth centre tread promotes speed and efficiency, while optimised shoulder siping sharpens cornering grip and wet-weather traction for predictable handling across changing conditions. The tyre is fully Tubeless Ready, delivering easy setup, dependable puncture protection and the ride quality modern road cyclists demand.
Niutech Finalises Group Restructuring Amid Global Push For Advanced Recycling
- By TT News
- October 02, 2026
Niutech Technology Group Co., Ltd. completed its group restructuring on 26 August 2026, drawing on nearly 40 years in industrial continuous pyrolysis. Its proprietary technology and complete equipment sets convert over 30 material streams, including waste tyres and plastics, into high-value recycled resources such as pyrolysis oil and combustible gas. Niutech spans high-end equipment R&D and manufacturing, project investment and construction and operation, supporting 10,000-tonne-scale projects in dozens of countries, including Germany, UK, Korea, Denmark and Brazil, while meeting developed-market environmental and technical standards.
Tightening regulation is accelerating demand. The European Union's Packaging and Packaging Waste Regulation, Ecodesign for Sustainable Products Regulation and End-of-Life Vehicles Regulation raise recycled-material requirements and spotlight continuous pyrolysis. Niutech's new-generation large industrial continuous intelligent pyrolysis line delivers major gains in processing capacity, efficiency, cost control and product quality. In waste tyres, a single unit handles over 100 tonnes daily, with recovered carbon black exceeding 80 percent toluene transmittance, yielding high-grade commercial carbon black for tyre manufacturing.
For waste plastics, including low-value municipal, ocean, and textile streams such as mixed PP, PE, PS, ABS and nylon, one unit also processes over 100 tonnes daily without complex washing, sorting, drying or fine crushing. It produces stable pyrolysis oil, solid fuel and combustible gas, the latter cutting on-site energy use, while the oil can become chemical feedstock for new plastics. The line operates in multiple overseas markets.
In China, majority-owned subsidiary Hesheng Environmental Protection, commissioned in 2013, was the country's first continuous tyre recycling project and the sector's first to earn International Sustainability and Carbon Certification, operating stably for over a decade. In 2026, Hesheng launched a 100,000-tonne Phase II project, lifting capacity to 160,000 tonnes annually. A UK customer signed an RMB 198 million order after assessing Niutech's projects and global peers. Niutech is now advancing clean tyre pyrolysis oil research toward sustainable aviation fuel and other clean energy.
"The maturity of a technology is best verified through industrial projects. Our project references in China and overseas are becoming our most persuasive calling card," said the head of the marketing department at Niutech.
Hankook Ready For WRC Finale As Sardinia Crowns 2026 Champion
- By TT News
- October 02, 2026
Hankook Tire, the exclusive tyre supplier for the FIA World Rally Championship, is proving its mettle at the season-ending Rally Italia Sardegna, scheduled for 1–4 October around Alghero on the Italian island of Sardinia. The 23rd edition of this historic gravel event now closes the 2026 calendar after Rally Saudi Arabia, originally slated as the finale, was removed from the schedule.
Because the Drivers' Championship will be decided in Italy, tyre performance and strategies for handling the demanding roads and unpredictable October weather are expected to be decisive. The rally covers 17 Special Stages totalling roughly 307.02 competitive kilometres on unpaved roads, where narrow, winding sections lined with trees and undergrowth, combined with blind crests, restrict visibility and leave little margin for error.
The route also includes Micky's Jump, one of the event's most recognizable features, as well as deep ruts created by repeated runs and rough, rocky stretches. These conditions place heavy demands on tyre durability and vehicle stability, making consistent control a critical factor throughout the event.
Hankook will provide its Dynapro R213 all-terrain rally tyre in Hard and Soft compounds for the finale. The tyre is engineered to absorb gravel impacts while delivering stable grip, precise handling and strong durability. At Round 12 in Chile, Toyota GAZOO Racing's Oliver Solberg took his second win of the year, securing Toyota the 2026 Manufacturers' Championship – its sixth straight since 2021 and 10th overall – leaving the drivers' title to be settled in Sardinia.
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