Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.
As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”
Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.
As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.
We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.
Air-Free tyres
The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.
Sustainable solutions
This is one of the most popular topics for automotive industry since many years by aiming CO2 emission reduction. The motivations are: increasing pressure from legislation to move to zero CO2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.
EV tyres
Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO2 reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.
The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80% of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.
Artificial Intelligence
One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.
Dynamic Testing
This has been performed by many tyre manufacturers using different test methodologies such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.
As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.
TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)
Yokohama India Launches Locally Produced GEOLANDAR A/T Tyres With White-Letter Styling
- By TT News
- October 07, 2026
Yokohama India has introduced a locally manufactured variant of its GEOLANDAR A/T tyre featuring Outline White Letter sidewall styling for sports utility vehicles (SUVs). The 15-inch tyres are produced at the company's manufacturing plant in Visakhapatnam, Andhra Pradesh, following a transition from importing the product line.
The GEOLANDAR A/T tyre in 15-inch size is designed for fitment on utility models including the Maruti Suzuki Jimny and Mahindra Bolero. The white-lettering option is currently available in two sizes, with Yokohama India planning to expand local production to include 16-inch to 18-inch tyre sizes in 2027.
Gaurav Mahajan, Head of Marketing and OE Sales, Yokohama India, said, "For today’s SUV owner, driving is increasingly part of a broader motoring lifestyle, where the vehicle reflects a sense of individuality, adventure and personal expression. The GEOLANDAR A/T is designed to complement that mindset, bringing a more distinctive and rugged character to the vehicle. It is for enthusiasts who see their SUV as more than a means of getting from one place to another, and want every element of it to reflect their passion for the road and the lifestyle that comes with it."
The introduction forms part of Yokohama's strategy to expand domestic manufacturing capabilities in India and cater to local demand for utility vehicle accessories and components.
Citira Expands Into UK Commercial Tyre Market With Redpath Acquisition
- By TT News
- October 07, 2026
Citira, a Sweden-based company specialising in circular tyre management, has acquired Redpath Tyres Ltd, marking its first entry into the UK commercial and agricultural tyre segment and laying the foundation for a national UK footprint. The deal follows Citira’s earlier UK market entry this year through Tyrefix Group, combining Redpath’s local knowledge and strong reputation with Citira’s circular tyre management model, which covers retreading, rim refurbishment and fleet logistics and is already established in the Nordics and Poland. This acquisition represents a significant strategic step for Citira as it seeks to expand its presence across the United Kingdom.
Redpath Tyres, which has served Scottish customers for 52 years, operates from 11 locations and employs around 90 people. It will retain its own name and team, with Graham, Neil and Catriona continuing in the business and becoming shareholders in the Citira Group. The company’s longstanding local expertise and established customer relationships are expected to support Citira’s broader growth ambitions in the region.
Oliver Johnson, Head of UK, Citira, said, "Redpath Tyres has earned a strong reputation across Scotland through its reliability, service quality and close relationships with the fleets and farming community it supports. That reputation provides an excellent foundation for the next stage of growth. Following our entry into the UK earlier this year, this acquisition represents a deliberate first step into the Commercial (TBR) market and the beginning of our ambition to build a national network.”
Graham Redpath, speaking on behalf of the Redpath family, said, "We as a family have spent 52 years building this business and wanted to find a long-term stewardship that would continue to look after our people and customers. Citira’s plans for the business, and their track record with businesses like Tyrefix, gave me the confidence that this is the right home for the team and everything we’ve built. I’m glad our family gets to stay involved and invested as shareholders in Citira as the business grows as part of a bigger group.”
Pirelli Expands Moto2 Rear Allocation For Indonesian Grand Prix
- By TT News
- October 07, 2026
Pirelli is preparing for the FIM Grand Prix World Championship's next round at the Pertamina Mandalika International Circuit in Lombok, Indonesia, for the Grand Prix of Indonesia. The circuit's aggressively textured surface delivers strong mechanical grip, but track temperatures exceeding 60°C can render it slippery, placing tyres under severe thermal stress. These conditions make Mandalika an ideal proving ground for new solutions.
For Moto2, Pirelli will offer two soft-compound rear tyres: the standard SC0, used by nearly the entire field in 2025 as development specification E0125, and the new F0515. The latter shares the SC0's compound but pairs it with a newly developed structure for greater stability and more consistent performance. To aid evaluation, each rider's maximum rear tyre allocation rises from eight to nine.
Front options for Moto2 comprise the standard soft SC1 and medium SC2. Over the past two seasons, every rider has selected the soft tyre for the race, as it provides superior grip in high temperatures. In the entry-level class, the soft SC1 and medium SC2 are available for both front and rear, with both solutions proving competitive throughout the season. Last year's Mandalika results reinforced this: Honda's Adrian Fernandez claimed pole on SC1s front and rear, while KTM's José Antonio Rueda won both the race and the title on SC2s.
Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “As at several rounds this year, also in Indonesia we will continue our Moto2 development work. After focusing on front tyre specifications at the most recent Grands Prix, we will introduce a new soft rear solution at Mandalika. With its highly macro-rough asphalt and temperatures that can exceed 60°C, the circuit places the tyres under severe thermal stress, making it a particularly valuable proving ground for testing new solutions.
“The F0515 development specification, which will make its debut this weekend, uses the same compound as the standard SC0 but pairs it with a newly developed structure designed to deliver greater stability and more consistent performance. Completing the rear allocation will be the standard SC0, successfully used by almost the entire field in 2025, when it was introduced as development specification E0125. Having both solutions available will allow a direct comparison over the course of the weekend and enable us to gather valuable data to support the next stages of development.”
Webfleet Expands Mobito Partnership To Broaden Connected Vehicle Data Access
- By TT News
- October 07, 2026
Webfleet, Bridgestone's advanced fleet management solution, has expanded its partnership with Mobito, a connected vehicle data intelligence platform. The agreement positions Mobito as a commercial partner and exclusive reseller for selected Webfleet connected vehicle datasets.
Mobito aggregates and transforms vehicle data into actionable intelligence for businesses, cities, road authorities, infrastructure operators and technology providers. Through this collaboration, organisations gain easier access to data supporting applications such as transport and traffic analysis, urban planning, mapping and road condition monitoring.
Jan-Maarten de Vries, President of Fleet Management Solutions at Bridgestone, with George Cambanis, CEO and Co-Founder of Mobito
The shared datasets are aggregated and anonymised in compliance with applicable data protection laws. Governance measures protect privacy and prevent identification of individual drivers, vehicles or fleet customers. Existing Webfleet Data Solutions customers will experience uninterrupted service, with Webfleet continuing to provide underlying datasets and support delivery while account management transitions progressively to Mobito.
Jan-Maarten de Vries, President – Fleet Management Solutions, Bridgestone, said, “Connected vehicle data has the potential to provide valuable insights beyond the individual fleet, helping organisations better understand how transport networks are being used. Mobito brings specialist expertise in applying mobility data to real-world challenges, helping organisations make more informed mobility decisions.”
George Cambanis, CEO and Co-Founder, Mobito, said, “Through this expanded relationship, we can leverage the high-quality data from Webfleet across a growing range of enterprise and public-sector location intelligence applications. Our ambition is not only to make the data more accessible but to embed it more deeply into customer workflows and combine it with other mobility datasets. This way we can generate new intelligence around areas such as EV performance, road safety and strategic delivery corridors.”
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