Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

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Trelleborg Tires officially launched the TM200 ProgressiveTraction, a significant innovation for the specialised vineyard and orchard sector, at the ongoing Agritechnica 2025 show. This new model is distinguished as the first conventional VF tyre specifically engineered for these demanding applications, where protecting the soil and ensuring operational stability are critical priorities.

The tyre's performance stems from the integration of VF and ProgressiveTraction technologies. The award-winning ProgressiveTraction system employs a unique double-edge lug design that substantially improves grip and stability. This configuration provides up to 15 percent more traction than standard competitor tyres, which in turn boosts productivity and fuel efficiency. Simultaneously, the VF technology allows the tyre to function at significantly lower inflation pressures without sacrificing load capacity. This capability is vital for minimising soil compaction, offering up to 40 percent greater load-bearing ability and eight percent better soil protection compared to conventional tyres. This makes the TM200 particularly well-suited for tractors using heavy front-mounted implements, enabling precise work while preserving soil structure.

Beyond traction and soil care, the tyre’s reinforced VF carcass delivers exceptional lateral stability, a key safety feature on sloped and uneven terrain. Comparative testing indicates a 26 percent improvement in lateral stability and a 10 percent longer service life relative to standard market alternatives. These attributes contribute to safer operation, reduced fuel consumption and greater long-term durability. For added convenience, each tyre includes a unique QR code, providing farmers with immediate access to detailed product information, usage guidelines, and technical support.

This launch reflects Trelleborg's broader commitment to advancing agricultural productivity through high-quality engineering. The TM200 ProgressiveTraction exemplifies this mission, offering a field-proven solution that combines performance, efficiency, and environmental responsibility for modern farming.

Luca Sabelli, Brand Director, Trelleborg Tires, said, “With the TM200 ProgressiveTraction, Trelleborg Tires continues to tread the future of the agricultural tyre industry. We are proud to introduce VF technology to specialised tractors for vineyard and orchard operations, supporting farmers in reaching new levels of performance, control and operating efficiency – transforming innovation into real advantages for tomorrow’s agriculture.”

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Alliance, a leading global brand of agricultural and off-highway tyres, introduced the Agri Star II Row Crop tyre, a significant new product extending its proven technology into the specialised row crop segment, at the Agritechnica 2025 show. This launch represents a strategic expansion of the successful Agri Star II series, which has achieved remarkable commercial success with one million units sold since its 2020 debut. Building on this momentum and driven by farmer feedback, the company has adapted its core Stratified Layer Technology (SLT) for the specific demands of row crop equipment, such as sprayers.

The new tyre is engineered as a comprehensive solution for the high-speed, multi-terrain nature of contemporary farming. It is designed for reliable performance both on the road and in the field, offering enhanced traction, greater longevity and improved road handling, all supported by a 7-year warranty. Central to its performance is the proprietary Stratified Layer Technology, which constructs each lug with two distinct layers to maintain consistent performance throughout the tyre's life. This design not only boosts braking and roadability but also helps protect crops by minimising soil compaction.

Further ensuring durability, the tyre features a robust build with integrated stubble guards and advanced, wear-resistant compounds to defend against common hazards like cuts and cracks. Its enhanced speed rating of up to 70 kmph meets the demands of modern, efficient farm logistics. To provide a tailored fit for a wide array of machinery, the Agri Star II Row Crop will be available in a comprehensive selection of sizes, ranging from 24 to 54 inches.

This product introduction reinforces Alliance’s ‘Always By Your Side’ brand philosophy and its 70-year legacy of agricultural innovation. By delivering a customised solution for the row crop category, the company aims to solidify its market position and continue addressing the evolving challenges faced by farmers worldwide.

Angelo Noronha, President & CEO, Yokohama-ATG, said, “At Alliance, we take pride in our ability to adapt and innovate based on customer feedback. The Agri Star II Row Crop tyre is a testament to our commitment to empowering farmers with solutions that address their specific challenges. By bringing our proven SLT technology to the row crop segment, we aim to set new standards for performance and reliability in this category.”

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The valedictory function for Vigilance Awareness Week 2025 at the Rubber Board served as a significant culmination to the week-long campaign, held from 27 October to 2 November. The event, which aligned with the Central Vigilance Commission's directives, aimed to champion integrity and galvanise a collective stand against corruption in public life.

Presiding over the ceremony, the Honourable Principal District and Sessions Judge for Kottayam, Manoj M, delivered the keynote address. He emphasised the severe detrimental effects of corruption on a developing economy, stating that it fundamentally undermines the constitutional values of justice and rights. He elaborated that corruption extends beyond bribery to include misappropriation, misconduct and nepotism, all of which erode the foundation of public institutions.

M Vasanthagesan, IRS, Executive Director of the Rubber Board, set the tone by welcoming the gathering and underscoring that the fight against corruption is a shared duty which must begin with individual accountability. A highlight of the function was the distribution of prizes to winners of various competitions held for students and Board employees during the observance week. The ceremony concluded with a vote of thanks proposed by Sreevidya P, the Assistant Vigilance Officer, formally bringing the awareness campaign to a close.

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JK Tyre & Industries Limited has reinforced its leadership in environmental, social and governance (ESG) standards by achieving a top-tier rating of CareEdge ESG 1+. This prestigious accolade, supported by an impressive overall score of 81.2, places the company well above the industry average.

The high rating is a direct result of the firm's exceptional management of ESG risks, which is demonstrated through superior disclosures and robust policies. Key to this performance is the company's strategic focus on proactive carbon and energy management, backed by sophisticated monitoring systems and major investments in renewable energy and decarbonisation technologies.

Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries Ltd.  said, “It gives me immense pride that our company JK Tyre has been rated CareEdge ESG 1+, the highest ESG rating for the 3rd consecutive year. This is a recognition of our unwavering commitment to sustainable growth, ethical business practices and social responsibility in addition to a key driver to long-term value creation, risk management and operational resilience. We have achieved the industry leading ESG score of 81.2, which is a strong validation of our disciplined approach to integrating sustainability into our core business and financial strategy.”

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