Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.
As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”
Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.
As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.
We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.
Air-Free tyres
The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.
Sustainable solutions
This is one of the most popular topics for automotive industry since many years by aiming CO2 emission reduction. The motivations are: increasing pressure from legislation to move to zero CO2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.
EV tyres
Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO2 reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80% of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.
Artificial Intelligence
One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.
Dynamic Testing
This has been performed by many tyre manufacturers using different test methodologies such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.
As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.
TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)
Fornnax Annual Meet 2026 Celebrates 100% Achievement And Bold 2030 Vision
- By TT News
- April 27, 2026
FORNNAX TECHNOLOGY PVT LTD recently convened its Fornnax Annual Meet 2026, a landmark gathering that celebrated the organisation’s complete achievement of its targets. The event brought together top professionals from across the company for a day focused on leadership development, recognition of excellence and strategic planning. The atmosphere was marked by a shared sense of pride and purpose, with activities ranging from intensive leadership sessions to an emotional award ceremony and a vibrant celebration reflecting the firm’s core spirit.
The keynote address was delivered by Director and CEO Jignesh Kundaria, who traced the company’s journey from its earliest days without a formal blueprint to its current status as a globally recognised multi-division original equipment manufacturer. Kundaria spoke of building the enterprise through relentless determination and engineering excellence, emphasising that Indian-made machinery could set worldwide standards. His narrative highlighted grit and growth, weaving together humble origins with the firm’s present stature as an internationally respected brand.
Kundaria also presented a detailed review of Fornnax’s major recent accomplishments, including the launch of the R-MAX3300, described as the world’s largest secondary shredder. This engineering breakthrough demonstrates the company’s ability to lead at the highest levels of industrial performance. Additionally, he showcased the development of Fornnax’s largest New Product Development centre and demo plant, a facility designed to accelerate innovation and allow customers to experience solutions at full operational scale. A new state-of-the-art manufacturing facility was also unveiled, aimed at boosting capacity and meeting rising global demand.
A defining segment of the annual meet involved forward-looking roadmaps presented by heads of four key functional pillars. The Head of Sales outlined an ambitious market expansion strategy for deeper geographical penetration and customer-centric growth. The Design Department head focused on accelerating product development cycles and expanding differentiated solutions. The Production Department leader presented plans for capacity optimisation and quality enhancement using the new facility. Meanwhile, the Project and E&I Department head detailed strategies to strengthen project execution and reduce delivery timelines. The Service Department head committed to building a responsive post-sales ecosystem with faster turnaround times and proactive maintenance support.
The event also featured leadership training sessions that encouraged ownership and accountability among participants. An awards ceremony recognised individuals and teams who had driven the company’s complete achievement, with each honour reflecting real effort and tangible results. The gathering served as a reminder that behind every milestone are people who refused to settle for mediocrity.
All departmental roadmaps collectively converge on an ambitious financial target: achieving INR 5 billion in revenue by 2030. The Fornnax Annual Meet 2026 thus stood as both a celebration of past performance and a strategic launchpad for future growth, underscoring the organisation’s commitment to innovation, operational excellence, and customer-centric engineering on a global scale.
Zeon To Showcase Speciality Chemical Expertise At Chemspec Europe 2026
- By TT News
- April 27, 2026
Zeon has confirmed its participation at Chemspec Europe, the premier international exhibition for fine and speciality chemicals, taking place in Cologne from 6 to 7 May 2026. The event gathers global manufacturers, suppliers and industry experts to foster connections and explore innovations across the chemical value chain.
At the trade fair, Zeon aims to engage with both current and potential partners. Discussions will centre on pressing challenges and future trends within the speciality chemicals sector while also identifying fresh avenues for collaboration and technological advancement.
Attendees of Chemspec are invited to visit Zeon for an exchange of ideas. The company’s representatives will be located at Booth D89 within Hall 8, ready to discuss opportunities and industry developments in person.
NEXEN TIRE Secures Original Equipment Supply For 2026 Jeep Cherokee Hybrid
- By TT News
- April 27, 2026
NEXEN TIRE has secured a role as an original equipment supplier for the 2026 Jeep Cherokee, which introduces Stellantis’ first hybrid system. The new Cherokee is estimated to achieve 37 miles per gallon and travel over 500 miles on a single tank of fuel.
The tyre chosen for this model is NEXEN’s ROADIAN GTX, engineered specifically for SUVs and crossover vehicles. Its advanced compound maintains stable braking performance across both summer and winter conditions, while an optimised tread pattern enhances stopping power on dry and snowy roads. Improved mileage extends replacement intervals, and a zigzag tread design distributes road pressure evenly to prevent sudden load shifts, thereby increasing driving stability. Additional benefits include low noise, snow traction and overall ride comfort.

Having already been selected as original equipment for multiple SUV models from global automakers, the ROADIAN GTX demonstrates the quietness and driving stability required for hybrid SUVs. Its technology suite meets the specific demands of electrified vehicles, reinforcing NEXEN TIRE’s reputation for quality and performance in the original equipment market.
“By supplying OE tyres for Jeep’s first hybrid SUV in North America, we have once again demonstrated our competitiveness in the future mobility market. We will continue to strengthen our supply to global automakers through ongoing R&D and strong partnerships,” a NEXEN TIRE official said.
Enviro Disputes Infiniteria’s Request To Terminate Company Reorganisation
- By TT News
- April 25, 2026
Scandinavian Enviro Systems AB (publ) has disputed a request from Infiniteria Sweden AB and Infiniteria Europe Sàrl to terminate the company’s ongoing reorganisation. In a statement submitted to the Gothenburg District Court on 22 April, Enviro argued no grounds exist to end the process, originally approved on 27 February 2026. A creditors’ meeting on 18 March saw no opposition to the reorganisation continuing.
The dispute stems from Enviro’s decision to terminate the joint venture agreements with Infiniteria under Swedish law, calling them burdensome and loss‑making. Infiniteria filed a termination request on 15 April, which Enviro answered on 22 April. Enviro disputes the request and several supporting claims.
Enviro states the joint venture caused its financial difficulties, while its business plan shows opportunities to build a profitable enterprise using its patented technology. Infiniteria has asserted a preliminary damages claim of approximately EUR 84 million, but Enviro notes the claim is unsubstantiated and partially overlaps with ongoing arbitration announced on 6 February.
Enviro points to contractual liability caps, including EUR 3 million in the marketing and agency agreement and EUR 2 million in the license agreement. Infiniteria has not shown why these caps should not apply. Regarding the license agreement under English law, Enviro maintains termination was lawful, meaning Infiniteria’s exclusive right to Enviro’s technology has ceased.
Despite the legal conflict, Enviro reports strong global interest. A North American feasibility study is progressing faster than expected, and licensing dialogues are ongoing with around 10 stakeholders. Enviro remains determined to build long‑term value without the former joint venture’s constraints.



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