Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

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TyreSafe, UK’s leading tyre safety charity, has entered a new partnership with West Yorkshire Police, reinforcing a joint commitment to road safety and reducing fatalities and serious injuries across the county. The collaboration arrives amid concerning road safety figures, with 51 deaths and 1,210 serious injuries recorded on West Yorkshire’s roads in 2025.

The two organisations will work together to highlight the essential role tyres play in road user safety. Drivers will be encouraged to perform routine checks on tyre pressure, tread depth and overall condition. The initiative also supports West Yorkshire Vision Zero, which aims to eliminate deaths and serious injuries from the county’s roads.

West Yorkshire Police becomes part of a growing network of over 260 organisations partnering with TyreSafe to promote safer motoring and enhance public understanding of tyre safety. A rising number of police forces now recognise tyre safety as a vital component of their broader road safety efforts.

As the sole point of contact between a vehicle and the road, properly maintained tyres are critical for braking, steering and grip, especially in difficult conditions. TyreSafe advises road users to check their tyres monthly and before long journeys, helping identify pressure, tread and condition issues before they become safety risks. This partnership marks another significant step in TyreSafe’s mission to reduce tyre-related incidents and improve road safety across Britain.

Stuart Lovatt, Chairman, TyreSafe, said, “We are delighted to welcome West Yorkshire Police as a TyreSafe partner. The fact that 51 people lost their lives and more than 1,200 suffered serious injuries on West Yorkshire’s roads in 2025 is a stark reminder that there is still so much work to do. Road safety requires a collective effort, and partnerships such as this are incredibly important. By combining the reach and expertise of West Yorkshire Police with TyreSafe’s specialist knowledge and campaigns, we can help ensure more road users understand the simple but crucial role their tyres play in keeping themselves and others safe.”

Inspector Claire Gray, Roads Policing Support and Proactive Intercept Team Inspector for West Yorkshire Police, said, “Every death and serious injury on our roads has a devastating impact on families, friends and communities. We are committed to working with partners to make West Yorkshire’s roads safer and to support the Vision Zero ambition. Vehicle safety is an important part of that work, and tyres are fundamental to a vehicle’s ability to stop, steer and maintain grip. We are pleased to be working with TyreSafe to help raise awareness and encourage road users to take responsibility for checking and maintaining their tyres.”

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Hankook Tire has completed a significant expansion of its European manufacturing facility in Rácalmás, Hungary, marking the company's first production of truck and bus tyres on the continent. The new line, representing an investment of EUR 540 million, is scheduled to commence operations in October and has been configured to deliver more than 800,000 units annually. The first pre-production tyre from these facilities was officially unveiled at the ongoing IAA Transportation exhibition.

Previously, Hankook supplied European commercial vehicle customers exclusively from plants in Korea and China. The Hungarian line substantially reduces delivery distances, strengthening supply reliability and cutting lead times. Logistics-related carbon dioxide emissions also decline as lengthy transport routes from Asia are partially eliminated. Europe represents roughly 45 percent of Hankook's worldwide sales, making it a critical market for the tyre maker.

The Rácalmás site has received approximately EUR 856 million across three earlier expansion phases since 2007, with the third stage finishing in spring 2015. It now produces as many as 17 million tyres yearly for passenger cars, SUVs and light commercial vehicles. The fourth phase added the truck and bus tyre line and has seen around 66,000 square metres of production and support buildings constructed since 2024. More than 450 local jobs are being created. Globally, Hankook operates eight plants with capacity for up to 100 million tyres annually and employs about 20,000 people.

Designed as a highly automated facility, the new line relies on automated logistics systems, autonomous guided vehicles and real-time tracking to manage material flow and warehousing, while automated testing ensures consistent quality. Sustainability guided planning and operation through energy-efficient systems, optimised supply infrastructure and modern process controls that lower energy and water use. The plant earned ISCC PLUS certification in 2023. Production will initially centre on 22.5-inch truck and bus tyres, gradually broadening as capacity and approvals allow.

Jongho Park, President and COO, Hankook Tire Europe, said, “The expansion of our European production plant with a new line for truck and bus tyres is yet another key milestone for Hankook in Europe. The central location of the facilities in Hungary and their proximity to the core European markets is a key locational advantage. It will enable us to supply our European customers with premium commercial vehicle tyres even more reliably and quickly, and to respond to their needs with the greatest possible flexibility.”

Ho Taek Lim, Vice President and Managing Director of the plant in Rácalmás, said, “This expansion project was one of the largest industrial development projects ever undertaken at the site in Hungary. The new truck and bus tyre production facilities will transform the plant into a comprehensive production site of significantly greater complexity and with a higher level of automation.”

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Continental has expanded its global ultra-high-performance tyre portfolio, covering sizes 18 inches and above, over five years and plans further growth. By late 2027, it will add over 650 new sizes across all lines for original equipment and replacement markets. This responds to demand for tyres suited to larger, heavier, more powerful and electrified vehicles, supporting profitable growth.

UHP tyres for passenger cars and light commercial vehicles now matter more to Continental and its customers. From 2020 to 2025, their share of global passenger-car tyre sales across all brands rose from 41 to 55 percent. Asia-Pacific leads at 70 percent, the Americas at 66 percent and EMEA at 43 percent. For the Continental brand, the share grew from about 49 to 62 percent.

The trend towards larger tyres links to vehicle market shifts. Cars are becoming bigger, heavier and more powerful, with SUVs increasingly common. Electric mobility is another weight driver, since batteries add considerable mass. Modern drivetrains also produce torque once associated only with high-performance sports cars. These changes demand more from tyres, which must support heavier loads while ensuring safety, efficiency and comfort.

UHP tyres combine high grip, short braking distances and precise handling with low rolling resistance and high mileage. Continental develops them mainly for wheel-and-tyre combinations of 18 inches and above, performance SUVs, premium sedans, sports cars and high-performance electric vehicles. It is expanding this range across major markets, adding over 650 sizes by the end of 2027, including secondary brands such as Semperit and Uniroyal.

This reflects growing vehicle market diversification, as manufacturers offer more variants and need tyres tailored to differing performance, efficiency and comfort requirements. UHP tyres must meet conflicting demands, balancing grip, braking, handling, rolling resistance, comfort and mileage, with rubber compounds playing a central role. Continental relies on simulations, laboratory analyses, bench tests and driving tests across varied conditions, with the High Performance Technology Center in Korbach driving manufacturing advances applied globally, where UHP tyres up to 24 inches are made.

Testing occurs at the Contidrom near Hannover, Arvidsjaur in Sweden and Uvalde in Texas, focusing on braking, handling, high-speed capability, comfort and durability. Collaboration with tuners ABT Sportsline and BRABUS, plus motorsport input through Hoosier, further advances development. The SportContact 7 exemplifies the segment, available from 18 to 24 inches and approved by Audi, BMW, BYD, Maserati, Mercedes-Benz, Polestar, Porsche, Volkswagen and Zeekr, ranking top three in 27 of 29 international tests.

Edwin Goudswaard, head of Research and Development for Continental’s Tires group sector, said, “With our expanded UHP portfolio, we are responding directly to the increasing demands of modern vehicles. This enables us to offer our customers around the world even more tailored solutions for safety, efficiency and driving dynamics. As modern tyres become larger, heavier and more powerful, tyres are becoming even more critical. They are no longer simply the vehicle’s connection to the road, but a key prerequisite for safety, efficiency and driving dynamics. The UHP segment clearly demonstrates how capable modern tyres need to be. The art lies in combining conflicting requirements at the highest level, and that is precisely what sets our tyres apart.”

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The Yokohama Rubber Co., Ltd. has announced that a car equipped with its ADVAN flagship tyres claimed overall victory at the 2026 Nürburgring Langstrecken-Serie (NLS) Round 8 in Germany on 12 September. The ADVAN racing tyres delivered the grip and durability required to succeed in the demanding endurance event.

The winning entry was the No. 77 BMW M Motorsport car, fielded by Schubert Motorsport. It started from the front row, took the lead early and stayed with the front-runners throughout. After moving back ahead on lap 24, it resisted heavy pressure from closely pursuing rivals and crossed the line just 0.308 seconds clear of the second-place finisher.

This season marks the first collaboration between Yokohama Rubber and BMW M Motorsport in almost 40 years. The No. 77 BMW M4 GT3 EVO, featuring ADVAN’s ‘Red in Black’ livery, has been consistently competitive, winning Rounds 3 and 8 while finishing second in Rounds 6 and 7.

Following Round 9 on 13 September, the car leads the NLS Speed Trophy standings, awarded for the most points across all classes. The ‘Red in Black’ entry will seek to secure the trophy and the series title in October’s final round.

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