Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

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Tyres Europe has underscored that tyres qualify as fully recyclable under ISO 22628:2002 and UN Regulation No. 133, describing the established methodology as a robust foundation for assessing tyre recyclability. The organisation recently set out its position on the matter.

The distinction between recyclability and actual recycling rates is central to the group's argument. Recyclability refers to the technical potential of a product and its materials to be recycled, while the real rate hinges on treatment capacity and demand for secondary raw materials. Regulatory frameworks should therefore separate the two concepts clearly and align with an internationally recognised standard.

Tyres consist of rubber compounds, chemical additives and reinforcing textile and steel cords, and at end of life they are separated into rubber, textile and steel fractions, all of which existing mechanical or chemical routes can recycle. Mechanical processing yields rubber granules and powders usable as secondary raw materials across many applications, recovered textiles can be further processed and valorised, and cleaned recovered steel can re-enter metal recycling and steelmaking.

Tyres Europe pledged continued cooperation with policymakers and value-chain partners to strengthen circularity and maximise recovery of valuable tyre materials in Europe, with the full paper available on its website.

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Prinx Chengshan showcased comprehensive tyre solutions for diverse North American driving needs at the 2026 Specialty Equipment Market Association (SEMA) Show in Las Vegas. The company presented products designed to address the continent's varied geography and climate, where drivers seek year-round performance from a single tyre set.

The PRINX HiSEASON 4S HS1 and Fortune CLIMAFLEX 4S FSR402 deliver consistent grip and handling in snow and wet conditions, with low noise and long tread life balancing comfort and cost efficiency. For off-road capability, the PRINX HiCOUNTRY A/T2 and Fortune TORMENTA A/T 2 provide puncture resistance and traction on unpaved roads, resisting cuts from sharp gravel – suited to 4×4 and SUV owners who combine commuting with off-road excursions.

At the show, Prinx Chengshan's sales team engaged in extensive discussions with North American distributors, channel partners and end users about real-world applications of all-season and off-road tyres. The team gathered substantial firsthand market feedback and reached preliminary understandings on future cooperation, laying a foundation for continued North American expansion.

As Chengshan Group marks its factory's 50th anniversary, Prinx Chengshan continues strengthening international brand presence. In 2026, PRINX entered the European commercial vehicle market, partnered with the Garrett Trucksport team at the FIA European Truck Racing Championship and became an official USL partner. The Fortune brand maintains a strong North American presence through USA Pickleball sponsorships. The SEMA appearance highlights product strengths and globalisation progress as the company pursues coordinated development across overseas capacity, distribution, branding, and supply chain.

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TyreSafe, UK’s leading tyre safety charity, has announced Nottinghamshire Police as an official partner, joining the network of police forces committed to promoting safer tyres and safer roads. The collaboration aims to raise awareness of the essential role tyres play in road safety, urging road users to conduct regular checks and address problems promptly. TyreSafe maintains that partnerships between road safety organisations and police forces are a valuable means of building awareness and helping prevent avoidable incidents.

The partnership arrives amid ongoing road safety concerns in Nottingham and the surrounding county. Department for Transport road safety data, published through its STATS19 dataset, recorded 780 personal-injury collisions in Nottingham in 2025, involving 900 casualties. Eight were fatal and 164 resulted in serious injuries, with the total exceeding the 761 recorded in 2024. Although collisions can have many contributing factors, tyre condition remains an essential element of vehicle safety that every driver can help manage.

Tyres represent a vehicle's only point of contact with the road, influencing grip, braking, steering and stability. Incorrect tyre pressures, damaged tyres and insufficient tread can compromise performance, particularly in wet weather and during emergency manoeuvres. Nottinghamshire Police serves a diverse area of around 834 square miles, spanning Nottingham's urban centre, major towns, rural communities and extensive road networks. Home to approximately 1.16 million residents and two major universities, the area saw more than six billion vehicle miles travelled across Nottingham City and Nottinghamshire County combined in 2025.

Through joint efforts, TyreSafe and Nottinghamshire Police aim to reinforce the importance of regular tyre checks as part of a wider commitment to responsible driving and reducing road casualties. The addition of Nottinghamshire Police strengthens this shared commitment, supporting TyreSafe's work with partners across the country to make tyre safety a priority for every road user.

Stuart Lovatt, Chairman, TyreSafe, said, “We’re delighted to welcome Nottinghamshire Police as an official TyreSafe partner. Police forces play a vital role in keeping our roads safe, and their support helps us reach more drivers with a message that can make a real difference. Tyre safety is sometimes overlooked, yet it is fundamental to how a vehicle performs on the road. Drivers may take care to observe speed limits and remain alert to hazards, but they also need to ensure their vehicles are safe and their tyres are in the right condition for the journey. By working with Nottinghamshire Police and our wider network of police partners, we want to make tyre checks a simple, everyday habit. Checking air pressure, condition and tread depth can help drivers identify problems before they become more serious and contribute to safer journeys for everyone.”

Chief Inspector James Walker, Operational Support department at Nottinghamshire Police, said, “Road safety is a shared responsibility, and ensuring vehicles are safe and roadworthy is an important part of protecting everyone who uses our roads. Tyres are the only point of contact between a vehicle and the road, yet their condition and pressure can easily be overlooked. We’re pleased to be partnering with TyreSafe to help raise awareness of the importance of tyre safety and encourage drivers to make regular checks part of their routine. Taking a few moments to check tyre pressure, tread depth and overall condition can help identify potential problems before they put drivers, passengers and other road users at risk. By working together, we can help spread this important message and support safer journeys across Nottinghamshire.”

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Trelleborg Tires unveiled two new agricultural tyre solutions at the ongoing EIMA International 2026 in Bologna, Italy, expanding its premium portfolio with products engineered for demanding field applications. The CR3000 and PneuTrac Aqua were presented during a dedicated conference at Hall 14, Stand B2, combining advanced engineering and application-specific technologies developed over decades of expertise.

The CR3000 addresses the harvesting segment, designed for high-power combines operating in challenging conditions. Its Off-Stubble Technology pairs an optimised structure with a dedicated compound to resist crop residue damage, while an interlug design improves self-cleaning and maintains traction across varying soils. Integrated VF-CFO technology reduces soil compaction and supports higher cyclic loads, together extending tyre life and sustaining productivity when harvest hours are critical.

For centre pivot irrigation systems, the PneuTrac Aqua targets continuous operation in wet fields where traction, stability and uninterrupted performance are essential. The tyre combines an airless PneuTrac carcass, an Omega-shaped sidewall using CupWheel technology by Galileo Wheel Ltd. and a ProgressiveTraction tread design. Its puncture-proof construction eliminates maintenance and replacement, while the wide, uniform footprint minimises soil compaction and supports consistent ground contact in water-saturated soils.

Both solutions reflect Trelleborg's focus on helping agricultural professionals maximise productivity throughout the season. The CR3000 delivers stubble protection, high load capacity and extended tyre life, while the PneuTrac Aqua ensures maintenance-free irrigation performance. Together, the launches reinforce the company's commitment to long-lasting value and high performance in the field.

Luca Sabelli, Global Marketing Director, Trelleborg Tires, said, “Innovation is most valuable when it responds to real agricultural needs. CR3000 and PneuTrac Aqua are developed for two highly specialised applications, bringing together advanced engineering and decades of expertise for unmatched productivity. At EIMA 2026, we are proud to showcase these latest innovations and demonstrate how Trelleborg Tires continues to drive the future of agricultural productivity through premium tyre technology.”

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