Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

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VMI has opened a new service facility in León, Mexico, as the company expands its local support for customers and its growing installed base.

The facility was officially opened on 8^th October , with a ceremony attended by Fonseca, the State’s Subsecretary; Rodriguez, Deputy Mayor Of León; and Harm Voortman, Chief Executive of VMI Group. Customers and local employees also attended the event, which included a tree-planting ceremony.

The company said the new facility had been designed with a focus on sustainability, including waste management and energy use. The tree planting highlighted VMI’s environmental commitments, following its recent achievement of EcoVadis Platinum status.

The opening follows VMI’s recent launch of a sales and support office in Yokohama, Japan, reflecting the importance of the Japanese market to the group.

Alongside the León opening, VMI held a customer seminar showcasing its latest innovations in tyre-building and tyre-component preparation solutions.

“This state-of-the-art facility in León, the drum workshop and our local presence, will help us support customers in Mexico more efficiently with faster response times and enhanced levels of service,” said Voortman.

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Michelin has prepared a six-part documentary series chronicling its 11-season tenure in MotoGP as its current stint as the championship’s sole tyre supplier nears its conclusion. Titled ‘Racing on Trust – A Decade of Michelin in MotoGP’, the production examines the manufacturer’s return to the premier class in 2016 through the perspectives of those directly involved, rather than focusing solely on results and statistical milestones. The first two episodes premiered on 8 October 2026, via the Michelin Motorsport and Michelin Group YouTube channels, with the remaining four instalments arriving weekly on Thursdays at 2:00 p.m.

The project assembles 25 figures from across the paddock who agreed to recount their experiences without editorial constraint. World champions, current and former riders, team principals, championship executives, journalists and Michelin Motorsport personnel contribute previously untold accounts spanning the 11 seasons. Among them, Valentino Rossi revisits the closing chapter of his career, Marc Márquez addresses his injury and subsequent recovery and Johann Zarco describes the circumstances surrounding his landmark victory at Le Mans. Their recollections, alongside those of peers and officials, trace both the evolution of the sport and the individuals who shaped it.

Contributors include riders Marc Márquez, Valentino Rossi, Francesco Bagnaia, Jorge Martín, Fabio Quartararo, Maverick Viñales, Cal Crutchlow, Jack Miller and Johann Zarco. Team and organisational figures comprise Lucio Cecchinello of LCR, Ducati Corse’s Gigi Dall’Igna, Alberto Puig of Honda HRC, Dorna Sports CEO Carmelo Ezpeleta, Loris Capirossi of race direction and Hervé Poncharal of Tech3. Media representatives include Sylvain Guintoli, Manuel Pecino, Simon Patterson, Guido Meda and Michel Turco, while Michelin Motorsport is represented by Piero Taramasso, Jean-Claude Catalano, Jean-Philippe Cappelle and Nicolas Goubert, with additional input from Maria Herrera.

The opening episode, ‘2016: The Comeback’, documents Michelin’s return and the formidable task of replacing the championship’s previous sole supplier at motorcycling’s highest level. The second, ‘Regain Trust’, examines how setbacks and difficulties ultimately reinforced confidence between the manufacturer, riders and teams, deliberately avoiding a narrative built exclusively around success.

‘Listen to the Bike’, scheduled for 15 October, begins on a wet circuit with limited grip before delving into rider sensation and feedback, illustrating a development cycle driven by continuous exchange among riders, engineers, teams and Michelin technicians. Breaking Point’, releasing on 22 October, covers the 2020 and 2021 campaigns, when the pandemic, Márquez’s injury and the arrival of a new generation reshaped the competitive hierarchy, a transition symbolically concluded by Rossi’s farewell after more than two decades.

‘A New Era’, arriving on 29 October, follows MotoGP into a fresh phase marked by increasingly capable machines and emerging talent, with Michelin advancing its tyres to extend performance boundaries. The concluding episode, ‘Final Sprint’, releasing on 5 November, reflects on 11 seasons of profound technological change and an exceptional human undertaking.

Throughout the six films, technology remains a constant presence, yet trust emerges as the defining thread, binding riders to their tyres, engineers to teams and, above all, people working together under the extreme pressures of competition.

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FALKEN has unveiled the EUROALL SEASON AS220, a new all-season tyre joining its expanded 2026-27 winter and all-weather portfolio. The AS220 is designed for compact cars, mid-size vehicles and SUVs – the most popular segments in Europe – and extends the brand’s EUROALL SEASON family. It reflects FALKEN’s push to advance modern all-weather tyre technology while addressing a wider range of cars, powertrains, driving styles and applications.

The AS220’s Snow Compaction Grooves retain snow within the tread to improve traction on snow-covered roads, while Hydro Grooves evacuate water to support stability and braking in wet conditions. An advanced temperature-stabilised rubber compound is engineered for consistent performance across climates. These features aim to deliver safety, comfort, efficiency and performance for drivers facing mild winters, wet roads or snow.

The tyre is the first to feature FALKEN’s new VARIO CORE technology. Its VARIO CORE essence combines measures that can improve rolling resistance, wear and drive-by noise. Crucially, it reflects today’s more diverse car parc by focusing on efficiency, durability and a safe driving experience for petrol, diesel, hybrid, plug-in hybrid and electric vehicles alike.

Alongside the AS220, FALKEN offers the EUROALL SEASON AS220 PRO for high-performance passenger cars. It targets dynamic handling and dependable performance in varied weather, with precise handling, stability and control at speeds up to 167 mph (270 kmph). Advanced 4D-NANO Design technology and a modern lightweight construction contribute to wet grip, efficiency and extended tyre life, combining premium all-season performance with year-round usability.

FALKEN’s winter lineup also includes the EUROWINTER HS02 and HS02 PRO, developed for confident handling in challenging winter conditions. The HS02 uses a directional V-shaped tread for water evacuation and stable wet handling, while Miura-Ori 3D sipes can enhance traction and braking on cold, icy or snowy roads. The HS02 PRO targets higher performance, with an optimised tread design supporting snow and wet capabilities, precise handling and stability. Its groove design aids traction on snow and slush while maintaining a sporty character. Both benefit from Advanced 4D-NANO Design technology for wet grip, rolling resistance and wear, with significantly reduced weight versus previous generations.

For SUV and 4x4 drivers, the FALKEN WILDPEAK A/T AT3WA all-terrain tyre combines off-road capability with on-road comfort as a genuine year-round solution. Its tread pattern features a zig-zag centre rib, ribbed shoulder grooves, rigid tread blocks and offset shoulder blocks, improving on- and off-road traction and braking on loose surfaces, mud and snow. These also support self-cleaning, while a robust tread block and reinforced sidewall with gripping edges enhance stability, durability and off-road traction. 4D-NANO Design technology further supports fuel efficiency and performance across a broad range of weather conditions.

Marcus Schulz, Assistant Manager – Product Planning, Dunlop Tyre Europe GmbH, said, "Winter road conditions present unique challenges for tyres with drivers expecting a tailored tyre for their vehicle. With our current winter portfolio, we combine innovative technologies with everyday practicality, offering solutions for a broad range of vehicles and applications. In doing so, FALKEN ensures motorists can rely on balanced and dependable tyre performance, even in changing weather conditions.”

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The AZuR project group on chemical recycling convened its annual in-person meeting on 1 October 2026, bringing together more than 20 network partners at Pyrum Innovations AG in Dillingen/Saar. The gathering centred on recent scientific findings, the recovery of raw materials from end-of-life tyres, the European Tyre-to-Tyre initiative and collaborative projects planned for 2027. Participants examined how recovered carbon black and tyre thermolysis oil can be more effectively integrated into industrial production processes.

A scientific highlight came from Dr -Ing Sebastian Bogdahn, who presented his dissertation on the production and ecological assessment of high-quality carbonizates derived from used tyre thermolysis. His research combined experimental investigations, process modelling and life cycle assessment, with particular attention to recovered carbon black produced during thermolysis and subsequently processed. The findings indicated that the modelled system could potentially lower global warming potential relative to fossil-based carbon black production while underscoring the significance of process control, product quality and energy supply for environmental performance.

The European Tyre-to-Tyre initiative, launched in July 2026 by Pirelli, Pyrum, Synthos and BASF, illustrated how chemical recycling processes can be embedded within industrial value chains. Pyrum converts used and rejected tyres into recovered carbon black and tyre thermolysis oil through thermolysis. The processed carbon black is then used in Pirelli's tyre manufacturing, partially substituting fossil-based industrial carbon black.

At BASF, thermolysis oil is combined with fossil raw materials to produce chemical products including butadiene and styrene. Synthos utilises corresponding feedstocks to manufacture synthetic rubbers, which are subsequently employed in Pirelli's tyre production. According to the project partners, the entire value chain remains traceable via ISCC PLUS certification.

A notable feature of the meeting was a tour of Pyrum's thermolysis plants. Divided into three groups, attendees gained insights into the technical processes and engaged directly with on-site experts. The tour clarified the technical steps required for recovering and further processing raw materials, from the handling of used tyres through to the resulting product streams.

Management emphasised the value of regular AZuR in-person meetings, which combine exchange among companies, technology providers and research institutions with exposure to real industrial applications. The gathering demonstrated the importance of collaboration across the entire value chain, with research, technology development, industrial processing and tyre production considered together to transform recovered materials into high-quality raw materials for new products. The project group will continue this exchange in 2027 through concrete projects and information initiatives.

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