Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

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The seventh edition of Trelleborg Tires’ Tractor Driver of the Year competition took place at the Cremona Circuit in Italy on 28 February 2026, drawing 50 skilled participants from across the nation. Held at a venue renowned for its professional standards, the event has become a fixture in the agricultural calendar, offering a platform for drivers to demonstrate their expertise while experiencing advanced tyre technology in practical scenarios. After a demanding day of challenges, Francesco Coppe emerged victorious, distinguished by his exceptional precision and versatility across the various disciplines.

The competition featured a series of exercises designed to assess core abilities, including manoeuvring, loader operation, reverse driving and trailer handling, culminating in a field regularity test. Throughout these tasks, participants directly observed the benefits of Trelleborg’s ProgressiveTraction technology, which aims to boost traction, reduce soil impact and enhance overall efficiency. This year, Fendt joined as the technical partner, supplying the machinery for the event. The tractors used, such as the Fendl 300 Vario Gen5, 500 Vario Gen4 and 800 Vario Gen5 models introduced in 2025, exemplified how modern agricultural engineering supports operators in achieving high performance with comfort and ease, both on road and in the field.

Daniela Gambatesa, Marketing Manager Italy, Trelleborg Tires, said, “The ‘Tractor Driver of the Year’ once again confirms its position as a landmark event for the agricultural sector: a unique opportunity to celebrate expertise, innovation and professionalism. This 7th edition recorded a remarkable participation of tractor drivers, highlighting the growing importance of the initiative. A key highlight of the event was the new ‘5,000 Hours of Guaranteed Performance’ campaign dedicated to ProgressiveTraction® treads, originally launched in July 2025 and now featuring a customised look for Fendt tractors equipped with VarioDrive technology. This initiative allows us to prove in real working conditions the long-term durability and efficiency of our tyres, offering tangible support to agricultural professionals in their daily operations. The collaboration with Fendt as technical partner further reinforces our shared commitment to excellence, combining advanced technology with high-performing solutions for the industry.”

Silvia Uderzo, Advertising & Sales Promotion Specialist, Fendt Italia, said, “Fendt has believed in the ‘Tractor Driver of the Year’ project since its early editions, reflecting the trust and importance we attribute to this initiative. Taking part again this year represents a valuable opportunity to enhance the skills of tractor drivers and to demonstrate how the technology, performance and comfort of our machines play a decisive role in improving operational efficiency. The partnership with Trelleborg Tires confirms our shared commitment to delivering increasingly high-performing and sustainable solutions to agricultural professionals, combining innovation with close attention to their real operational needs.”

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Pirelli is all set for the Australian Grand Prix, where a new era of Formula 1 begins with more uncertainties than any season opener in recent history. The 2026 cars, fundamentally redesigned in both power unit and aerodynamics, have completed nine days of pre-season testing across Barcelona and Sakhir, but Albert Park will offer the first genuine opportunity to assess their true potential. For the Italian manufacturer, this weekend represents far more than routine tyre supply; it is about observing how an entirely new generation of machinery interacts with its products on a familiar yet demanding street circuit.

The tyres brought to Melbourne reflect the sport's broader evolution, featuring a reduced contact patch and smaller overall diameter while retaining the 18-inch rim architecture. The full range spans five slick compounds, from C1 to C5, alongside Intermediate and Full Wet options. For Albert Park, Pirelli has selected the three softest compounds, C3, C4 and C5, continuing a strategy employed over the previous two seasons. The 5.278-kilometre layout, winding around a lake, combines fast straights with low and medium speed corners that do not place extreme thermal demands on the rubber. Degradation here typically results from mechanical wear rather than heat buildup, largely due to the smooth asphalt surface comprising public roads. Last season, minor graining appeared on dry days but remained at very low levels.

Friday practice will offer the first indications of how teams approach unlocking their cars' potential. Pirelli anticipates close observation of how squads balance performance simulations with longer runs, particularly regarding thermal management across both axles. The significant energy delivered by new power units to the rear axle creates an asymmetry requiring careful correction, especially in qualifying. Teams are expected to experiment with tyre blanket temperatures and preparation lap strategies to achieve optimal operating windows.

Predicting race strategies involves multiple variables unique to this opening round. Individual car loads will determine whether the softest compound can feature meaningfully in race stints on a circuit considered relatively low in severity. Overtaking presents another consideration, as Albert Park remains challenging for passing despite recent modifications. The introduction of Overtake mode could prove significant here, potentially reshaping tactical approaches.

Weather adds further complexity, with the race falling in early autumn, one week earlier than last year, bringing potential temperature swings and rainfall. Intermittent showers dramatically influenced the 2025 race, won on Intermediate tyres, and similar conditions remain possible.

Melbourne celebrates the 40th anniversary of the Australian Grand Prix this year, marking its 29th occasion as host since replacing Adelaide in 1996. Michael Schumacher holds the record with four victories, followed by Jenson Button and Sebastian Vettel with three each, while 21 other drivers have won here, including reigning champion Lando Norris. McLaren leads constructors with 12 wins, one ahead of Ferrari.

This season also launches a collaboration between Pirelli Design and renowned designer Denis Dekovic, creating 15 special-edition podium caps for selected grands prix. Each cap draws inspiration from host country traditions through dedicated colours and materials. The collection begins in Australia, where podium finishers will wear caps inspired by the southern hemisphere sky and the stars of the Australian flag, available on the Pirelli e-commerce platform.

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Italian bicycle tyre manufacturer Vittoria has expanded its premium road tyre lineup with the introduction of the Corsa PRO Speed in a new 700x30c (30-622) format. This latest addition directly responds to requests from WorldTour professional teams and reflects the shifting priorities in contemporary high-performance road cycling, where riders continuously seek marginal gains in speed, aerodynamics, comfort and overall efficiency.

The new 30 mm model joins the established Corsa PRO family, Vittoria’s flagship range defined by its supple 320 TPI cotton casing. Within this series, each variant serves a specific racing purpose: the Corsa PRO Speed is engineered for outright velocity, the standard Corsa PRO offers versatility for general racing and the Corsa Control is built for challenging conditions. The new 30 mm iteration of the Speed model aims to bridge the gap between aerodynamics and ride quality.

Building on technology introduced with the 2025 Corsa Wide Rim series – a 29 mm tyre co-developed with Team Visma | Lease a Bike to minimise micro-turbulence on wider rims – this new 30 mm tyre is designed to deliver tangible benefits in grip and comfort without sacrificing speed. The increased air volume and larger contact patch provide superior traction, particularly in wet conditions, while also absorbing road vibration for a smoother ride. This setup aligns perfectly with modern road bike frames, which now commonly accommodate wider tyres.

The Corsa PRO Speed 30 mm is positioned as a pure performance tool for elite competition. It is intended for fast, smooth asphalt in events like time trials, triathlons and high-speed road races. By offering this size, Vittoria aims to enhance the racing experience for both professionals and serious amateurs, further cementing its reputation as a leader in road tyre innovation.

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Plannex Recycling has entered into a strategic partnership with French technology firm REGOM to establish a closed-loop tyre recycling system in India. The collaboration aims to replace manual sorting with AI-powered identification and X-ray technology to improve traceability and processing safety.

The initiative addresses operational challenges in the Indian recycling sector, including labour shortages and equipment damage caused by hidden contaminants such as batteries and TPMS sensors. By automating the identification process, the companies intend to create a verifiable data trail for Extended Producer Responsibility (EPR) compliance.

Plannex will deploy REGOM’s automated systems to classify light vehicle, truck and bus tyres. The technology uses AI vision to categorise tyres by type and condition, while an integrated X-ray unit scans for metal fragments and electronic components before materials enter the shredder. This process reduces the risk of plant shutdowns and fire hazards.

Key features of the system include:

• Contaminant Detection: X-ray scanning for batteries and sensors to protect downstream machinery.
• Data Traceability: Automated, time-stamped records of material flows to support EPR audits.
• Regulatory Readiness: Support for RFID infrastructure and Digital Product Passport (DPP) requirements aligned with EU standards.
• Downstream Optimisation: Classification of tyres for specific uses, including retreading, mechanical recycling and pyrolysis.

Yashraj Bhardwaj, Co-Founder and CSO, Plannex Recycling, said, “India’s tyre infrastructure undoubtedly has the potential to scale and improve, but we need the right tools and infrastructure to match the ambition. Our newly forged partnership with REGOM paves the way for us to move from reactive, manual operations to a data-driven, verifiable system, where the quality of every output stream can be demonstrated. We are pleased to collaborate with REGOM, which has incredible expertise in the tyre solutions segment, and look forward to a fruitful partnership.”

Arthur Wagner, Director, REGOM, stated, “We are excited to join hands with Plannex, which has contributed immensely to shaping India’s recycling and waste management sector. What we have built together is the data backbone for a circular tyre economy. When every tyre is identified, tracked, and routed based on its actual condition and composition, the entire recycling system becomes more efficient and transparent. We look forward to working with the Plannex team to achieve our shared vision and ensure a long-standing relationship.”

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