Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.
As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”
Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.
As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.
We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.
Air-Free tyres
The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.
Sustainable solutions
This is one of the most popular topics for automotive industry since many years by aiming CO2 emission reduction. The motivations are: increasing pressure from legislation to move to zero CO2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.
EV tyres
Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO2 reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.
The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80% of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.
Artificial Intelligence
One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.
Dynamic Testing
This has been performed by many tyre manufacturers using different test methodologies such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.
As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.
TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)
Tegeta Green Planet And Shine Energy Bring Environmental Education To Tbilisi School
- By TT News
- October 29, 2026
Tegeta Green Planet and Shine Energy brought an environmental education session to seventh-graders at Tbilisi Public School No. 142, aiming to deepen young people's understanding of sustainable development and environmental protection. The meeting was designed to make abstract ecological concepts tangible for early adolescents.
Led by representatives of the two organisations, the session unfolded under the theme ‘A Sustainable Future: Environment, Transport and Energy’. Presentations and discussions covered waste management, responsible resource use, environmental protection and the value of renewable energy, giving students a broad picture of how these issues interconnect.
The interactive format included team activities through which students explored the Extended Producer Responsibility (EPR) system, learning what it is for and how it contributes to environmental protection. Participants also considered how ordinary daily choices can curb pollution and conserve resources. An environmental game and a hands-on activity reinforced the lessons, helping students link environmental concerns to their own lives, and each participant received a certificate and a small gift at the close.
Operating since 2022, Tegeta Green Planet ranks among Georgia's first authorised EPR organisations, advancing a circular economy by collecting and recycling waste tyres, waste oils and used batteries while helping reduce environmental harm and meet legal obligations. Environmental education for young people remains a priority for both organisations, which run school sessions on environmental protection, resource conservation and sustainable development.
Dunlop Tyre Europe Takes Premium Partner Role At Erste Bank Open
- By TT News
- October 28, 2026
Dunlop Tyre Europe GmbH will hold Premium Partner status at the Erste Bank Open in Vienna, running 24 October to 1 November at the Wiener Stadthalle, under a three-year term from 2026 to 2028 with an extension option, and holds exclusive tyre-category rights. DUNLOP Sports separately serves as Official Ball Partner. The event lets Dunlop Tyre Europe spread the ONE DUNLOP message, as trademark rights for DUNLOP tyres across Europe, North America and Oceania now sit once more under Sumitomo Rubber Industries (SRI). A 25-square-metre stand will occupy the fan zone in the Wiener Stadthalle foyer.
The divisions have already collaborated at B2B events this year, including THE TIRE COLOGNE. At the Mondial de l'Auto in Paris, held 12 to 18 October, the DUNLOP brand joined DUNLOP Sports colleagues to display tyres, motorsport heritage and tennis, padel and squash racquets across 105 square metres. Vienna marks the first time both appear together at a sporting tournament.
Premium Partner status brings strong visibility. Television coverage includes Micro Wings, LED side banners, Close Calls and the ‘New Balls Please’ activation. Dunlop Tyre Europe also features at the ceremonial coin toss, in the tournament magazine, in the fan zone and via ‘Daily Highlights presented by Dunlop’. Hospitality packages at the Wiener Stadthalle and Marx Halle await customers and partners, with invitations to the Pro-Am tournament and official press conference.
At the DUNLOP stand, visitors can guess how many tennis balls sit inside a racing tyre, entering via iPad and a digital landing page, with newsletter sign-up optional. A set of tyres is the prize, and souvenir photos in a DUNLOP-branded frame can be downloaded via QR code. The brand and SRI trace their heritage to 1909, when Dunlop Far East was founded in Kobe. After a partner organisation held passenger car tyre rights in several markets, those rights were reacquired in 2025 and Dunlop Tyre Europe GmbH launched in early 2026, reuniting the brand under SRI. The goal is restoring DUNLOP among the world's leading, most innovative tyre makers.
Dennis Wilstermann, Marketing Manager, Dunlop Tyre Europe, said, “Through our Premium Partnership with the Erste Bank Open and with our colleagues from DUNLOP Sports serving as the tournament’s Official Ball Partner, we are appearing together at a sporting event for the first time, following successful collaborations in the B2B sector and at the Paris motor show. The dynamic environment of professional tennis and the world-class performances regularly seen on court provide the ideal stage for combining activation activities for DUNLOP Tyres and DUNLOP Sports. We work closely with DUNLOP Sports and our parent company, Sumitomo Rubber Industries in Japan, to unlock the full potential of the global ONE DUNLOP strategy.”
Indian manufacturer invests in radial tyre capacity and electric vehicle products as it seeks growth in domestic and export markets
JK Tyre and Industries is expanding production capacity and pushing into higher-value tyres as the Indian manufacturer seeks to capitalise on strong vehicle demand, the shift towards premium cars and the growth of electric mobility.
The company plans to invest in additional truck and bus radial and passenger car radial capacity, while broadening its distribution network and developing products for overseas markets. The strategy comes as a sharp increase in raw-material prices threatens to erode the benefits of rising sales.
Nearly 30 percent of JK Tyre’s passenger car tyre volumes in the first half of the financial year came from premium products with wheel sizes of 16 inches and above, Managing Director Anshuman Singhania told analysts on the company’s second-quarter earnings call. The segment has grown at an annual rate of about 20 percent over the past two to three years.
The shift towards larger tyres reflects changing consumer preferences in India’s car market, where manufacturers are increasingly catering to buyers seeking more premium vehicles. JK Tyre is seeking to capture that demand while maintaining its position in commercial vehicle and agricultural tyres.
Electric mobility and premium products
Electric mobility is another area of growth. The company said its electric vehicle tyre volumes rose by more than 24 pe cent quarter on quarter. It also highlighted its position in electric trucks and buses, and said the MG Hector Tomahawk had been launched with its Ranger HPE electric vehicle-specific tyres.
JK Tyre is investing in research and development and using artificial intelligence and machine learning in product design, manufacturing and supply-chain management. The company is also expanding its range of specialist off-the-road tyres, targeting applications where product performance and specifications are important purchasing considerations.
Expanding distribution
The push into premium products is accompanied by an effort to widen the company’s reach among customers. During the second quarter, JK Tyre added more than 250 pit shops and more than 80 dealers and distributors, almost half of the latter in rural markets. It also expanded its fleet accounts.
The replacement market, in which vehicle owners buy tyres independently of new vehicle purchases, accounted for about 60 percent of standalone revenue.
Demand remained strong across several categories. Truck and bus radial tyre volumes supplied to original equipment manufacturers increased 76 percent year on year, while passenger car radial volumes rose 14 percent. Farm tyre demand also grew, although management warned that uneven rainfall in some agricultural regions could weigh on the farming season.
JK Tyre expects demand to remain healthy in the second half of the financial year, supported by infrastructure spending, freight movement and vehicle manufacturers’ year-end purchasing. It expects high-single-digit growth in the truck and bus replacement market and mid-single-digit growth in passenger car tyres over the medium term.
Raw-material inflation
The outlook is less straightforward on costs. Raw-material prices have risen by about 30 percent over the past six months, according to management, amid supply-chain disruption and geopolitical tensions linked to the conflict in West Asia. The company expects a further increase of 4–5 per cent in its raw-material cost basket in the third quarter.
JK Tyre plans to raise selling prices by a similar amount, but acknowledged that passing on higher costs is difficult in the replacement market, where customers are sensitive to price. Price increases under contracts with vehicle manufacturers are partly linked to input-cost indices, but take time to feed through.
The company is relying on higher selling prices, a more favourable product mix and cost efficiencies to protect profitability. Its ability to do so will be tested if commodity inflation persists.
Capacity and export plans
Capacity expansion is central to the growth strategy. JK Tyre said projects worth about INR 13 billion covering truck and bus radial and passenger car radial tyres were under implementation, following the completion of projects worth INR 14 billion. Utilisation at its Indian plants was above 90 percent across key segments, leaving the company looking to add capacity to meet demand.
JK Tyre is also looking overseas for growth. The company is assessing opportunities arising from the India-UK free trade agreement and has developed products specifically for European markets. Management said it was already supplying some European markets, but did not confirm any material increase in UK orders or shipments following the trade agreement.
Exports from India rose 14 percent sequentially in the second quarter.
Mexican subsidiary recovers
Its Mexican subsidiary, JK Tornel, is meanwhile continuing a recovery programme focused on operational efficiency, quality and modernisation. Management expects sales to move towards levels comparable with the previous year in the third and fourth quarters. It also reported triple-digit growth in shipments from Mexico to the US on a quarter-on-quarter basis, against a backdrop of uncertainty over US trade policy and the review of the United States-Mexico-Canada Agreement.
Kuraray America Volunteers And Cyclists Unite For Galveston Bay Foundation's Conservation Mission
- By TT News
- October 28, 2026
Kuraray America, Inc. (KAI) returned as a sponsor of the Galveston Bay Foundation’s Bike Around the Island, with 21 cyclists completing a 43-mile ride on 17 October 2026. The event coincided with the 20th anniversary celebration of Bike Around the Bay, reinforcing KAI’s support for the Foundation’s conservation mission.
Although the ride spanned a single day, the cause continues year-round through initiatives such as the River, Lakes, Bays ’N Bayous Trash Bash and oyster reef monitoring at Sweetwater Nature Preserve. These programmes protect the Bay’s waters, restore coastal habitats and preserve regional biodiversity. KAI contributed to that mission by mobilising nine volunteers alongside participating employees, family members and friends, collectively raising more than USD 8,300 for GBF’s conservation efforts.
At the second rest stop, KAI volunteers welcomed cyclists with encouragement and a chance to reconnect before the next stretch. For cycling team captain Diana Maya, the stop became a meaningful moment of teamwork and connection, illustrating how employees and volunteers supported both the event and one another. Special recognition went to Maya and Johnny Alvarado, KAI’s volunteer lead, for coordinating this year’s participation, and the company expressed appreciation to every cyclist, volunteer, employee, family member and friend who contributed time, energy and encouragement.
The 20th anniversary marked two decades of bringing cyclists, volunteers, corporate partners and community members together for Galveston Bay. KAI congratulated the Foundation on the milestone and affirmed its commitment to community engagement and environmental stewardship, supporting efforts that protect natural ecosystems surrounding the communities where employees live and work. From cycling 43 miles to volunteering at rest stops and supporting year-round conservation, KAI’s participation reflected a shared commitment to protecting Galveston Bay for future generations.
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