Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

Comments (0)

ADD COMMENT

Link Copied!

Sri Trang Group has inaugurated the 2026 edition of its flagship environmental stewardship initiative, ‘One Sri Trang, One Environment’, at the Rubberland Products Co., Ltd. facility in Buriram. The event, which marks the first of its kind for the year, convened representatives from government bodies, local community leadership and industry partners. The primary objective was to offer an in-depth review of the conglomerate’s comprehensive environmental protocols, culminating in a guided tour of the factory’s operational core.

A central feature of the presentation was the facility’s fully enclosed raw material storage building, designed to achieve total containment of natural rubber inputs. This infrastructure serves a dual purpose: it significantly mitigates the release of airborne odours into the surrounding environment while safeguarding raw materials from climatic variations. Furthermore, the enclosed system enhances the overall efficiency of material handling and inventory management. Attendees were able to scrutinise these advanced measures, which extend well beyond the standard practices prevalent in the rubber processing industry.

Presiding over the opening ceremony, Buriram Deputy Governor Kriangsak Somjit commended the Group’s adherence to rigorous operational standards, emphasising that industrial progression must be balanced with ecological conservation throughout the entire value chain. In line with this philosophy, Group executives, led by Plant Manager Chokanan Pantong, curated an exhibition detailing The Green Journey. This display traced the company's environmental strategy from the procurement of cup lump rubber and its secure transportation, through to wastewater treatment, real-time energy monitoring and sustainable by-product management.

The programme also featured a technical demonstration of the E-Nose system, an odour monitoring solution that perpetually gathers and analyses air quality data across various factory zones. This technological application allows the organisation to correlate odour levels with specific production activities, thereby facilitating data-driven interventions to pre-empt and reduce environmental impacts. Sri Trang Group reiterated its dedication to operational transparency and sustainable coexistence, affirming that the initiative is instrumental in fostering symbiotic relationships with local communities and governmental agencies.

Comments (0)

ADD COMMENT

Link Copied!

Radical Motorsport is set to debut the Hankook Ventus R54 across its worldwide racing network in January 2027, marking a major evolution in its tyre technology. Designed exclusively for Radical competition, the tyre's nomenclature reflects its bespoke nature, with the 'R' designation standing directly for Radical. This introduction signals a strategic enhancement to the brand's global racing platform.

Engineered for the SR3 and SR10 chassis, the new Ventus R54 delivers superior dry grip, improved degradation resistance and consistent performance over its lifespan while shedding four kilogrammes per set. The tyre succeeds the Ventus C52 following an intensive development and track-testing phase, representing the latest outcome of Radical's ongoing technical partnership with Hankook, a recognised leader in tyre innovation.

The advancements in compound formulation and casing architecture have been achieved without sacrificing the durability and predictability that characterised the previous model. The R54 has been meticulously tailored to the specific dynamics of Radical vehicles and the rigorous conditions of international motorsport, blending Radical's race-bred engineering knowledge with Hankook's extensive proficiency in high-performance tyre design and manufacturing.

The technical alliance between Radical and Hankook, which originated in 2018, has matured into a sustained collaboration that benefits racers across the global competition network. This relationship enables Radical to access external expertise while maintaining a focus on vehicle-specific solutions. As Radical approaches its 30th anniversary in 2027, the company continues to prioritise the evolution of its customer racing experience, free from external regulatory constraints. The Ventus R54 will be accessible to all Radical competitors from January 2027, delivering a tangible competitive advantage.

James Scott, Head of Global Technical and Aftersales, Radical Motorsport, said, “Engineered exclusively for Radical competition, the R54 represents a significant step forward, both in our partnership with Hankook and in our commitment to continually developing what we deliver to Radical racers globally. Designed around the specific demands of our cars and competition, it delivers gains in grip, consistency and degradation throughout the life of the tyre while retaining the durability our racers expect.”

Byongmo Yoon, Motorsports Marketing Manager, Hankook, said, “It is significant for us to support Radical Motorsport with the new Ventus R54, using our dedicated tyre technology to maximise the performance potential of its race cars. We look forward to seeing the technical expertise of both teams come together to deliver an even stronger driving experience on track.”

Comments (0)

ADD COMMENT

Link Copied!

Webfleet, the fleet management arm of Bridgestone, is preparing a major product showcase at IAA TRANSPORTATION 2026 in Hannover, scheduled from 15 to 20 September. The company will use the event to introduce two significant offerings, Fleet Insights and Asset Management 360, which are designed to address growing demands for operational efficiency. A media preview is set for 14 September, one day before the main exhibition opens to the public.

The first of these, Fleet Insights, functions as a diagnostic engine that processes raw telemetry into prioritised recommendations. It consolidates performance metrics with sector-specific comparisons, allowing transport operators to gauge their standing against more than 200 anonymised peer profiles. These comparisons factor in variables such as fleet composition, industry sector and geographical operating conditions, offering a nuanced view of relative performance.

Building on technology first introduced in 2025 with the Fleet Advisor conversational tool, this latest analytics module is already active across all markets where Webfleet operates. A subsequent update, expected by late October, will introduce automated suggestion capabilities, enabling the system to propose specific remedial measures and rank them by probable effectiveness. This progression from data access to guided action forms the core of the company's product philosophy.

Asset Management 360, which is being previewed at the Hannover show ahead of its official rollout, takes a different but complementary approach by creating a unified command centre for diverse equipment types. It bridges the gap between powered vehicles and non-powered items such as construction machinery, storage containers and smaller trailers. The accompanying LINK 330 device, a compact battery-operated tracker, will extend real-time location services to assets previously difficult to monitor, thereby reducing search times and administrative overhead.

Visitors to the Bridgestone exhibition space in Hall 12, Booth B63, will also encounter demonstrations of Webfleet's broader ecosystem, which spans predictive maintenance scheduling, driver behaviour coaching, regulatory compliance tracking and integrated transport management systems. A separate presence through the reseller network will be maintained in Hall 25. Executive participation in the conference agenda includes a presentation by Jan-Maarten de Vries on 16 September regarding the transformation of fleet management into an intelligence-led function, followed by a panel discussion featuring Wolfgang Schmid on 17 September concerning artificial intelligence applications within the transport sector.

Running through to 20 September, the exhibition offers a comprehensive look at how the company envisions the future of asset and fleet oversight. By merging analytics with unified asset tracking, Webfleet continues to position itself as a provider of actionable intelligence rather than mere data aggregation, reinforcing its commitment to helping operators move from passive observation to active, informed decision-making.

Jan-Maarten de Vries, President – Fleet Management Solutions, Bridgestone, said, “Transport operators have more data than ever before, but data alone doesn't improve performance. The role of the fleet manager is evolving from monitoring operations to driving operational intelligence. By combining connected vehicle and asset data with advanced analytics and artificial intelligence, we can help our customers identify what to focus on, understand where action is needed and make faster, smarter decisions that improve business performance.”

Comments (0)

ADD COMMENT

Link Copied!

Bridgestone India has launched Project PRAVAAH, a new environmental initiative aimed at addressing severe water scarcity and ecological decline in the Dhar district of Madhya Pradesh. The programme, executed in partnership with the Society for Agriculture and Environmental Sustainability, targets the restoration of three traditional water bodies situated within a catchment zone of approximately 140 acres.

The region has historically suffered from critical groundwater depletion, with extraction rates reaching or exceeding the annual recharge capacity. This unsustainable usage has caused water tables to plummet to depths of 10 to 20 metres below ground level, particularly during the dry pre-monsoon period, severely impacting both domestic drinking water supplies and agricultural irrigation.

Moving beyond simple water conservation, Project PRAVAAH employs nature-based solutions and active community engagement to revive local ecosystems. The effort creates new livelihood opportunities for marginalised women and complements Bridgestone’s broader environmental portfolio, which already includes 9.5 acres of biodiversity parks and community gardens designed to promote conservation awareness.

The restoration project is projected to recharge up to 150,000 metric tonnes of groundwater, ensuring more reliable water access for nearby households, livestock and farms. By revitalising ponds as living ecosystems, the initiative aims to foster biodiversity, bolster community resilience against climate variability and reaffirm the company’s dedication to long-term societal and environmental well-being.

Sudhir Kulkarni, Executive Director – HR, Admin & CSR, said, “Care for the environment and the communities that it serves are core to Bridgestone’s philosophy. Project PRAVAAH aims at tackling the acute water shortage faced by communities in Dhar. With Project PRAVAAH, we are turning these ponds back into living ecosystems that will benefit these communities.”

Comments (0)

ADD COMMENT

Link Copied!