Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

Comments (0)

ADD COMMENT

Link Copied!

Service Long March Tyres has received approval from the Pakistan Stock Exchange for an initial public offering of 389.7 million shares as the Pakistan-China joint venture seeks to raise USD 28.6 million to expand into passenger car tyre production, as per a media report.

SLM Tyres, as per Arab News, said the proceeds would be used to establish a Passenger Car Radial manufacturing facility, with commercial production expected to begin in January 2028.

The company said the plant would initially produce 2m tires annually, with capacity expected to rise to 2.5 million units in the 2029 financial year and 3m units by FY2030.

Founded in 2020, SLM Tyres is a joint venture between Service Industries Limited, Chaoyang Long March Tyre Company Limited and Myco Corporation. The company manufactures truck and bus radial tires for heavy commercial vehicles using Chinese technology and local production facilities in Pakistan.

“SLM has successfully established itself as a credible local manufacturer in the commercial tyre segment,” said Arab News quoting Chief Executive Officer Omar Saeed.

“With this IPO, we are entering a new phase of growth, expanding into passenger car tires and contributing to Pakistan’s industrial development through localization and export expansion.”

The shares on offer will represent 5 percent of the company’s post-IPO paid-up capital and will be issued at a floor price of PKR 14.25 per share, the company said. The offer price could rise by as much as 40 per cent to PKR 19.95 per share depending on investor demand.

SLM Tyres said 75 percent of the offering would be allocated to institutional investors through book-building, with the remaining 25 percent offered to retail investors at the strike price.

The book-building process is scheduled to take place in May.

The company said the expansion would help reduce Pakistan’s reliance on imported tires and strengthen domestic manufacturing capacity.

“This offering provides investors access to a high-growth manufacturing platform that is already demonstrating strong scale-up and export capability,” the statement quoted Arif Habib Limited Chief Executive Shahid Ali Habib.

Comments (0)

ADD COMMENT

Link Copied!

The Bridgestone Americas Trust Fund has announced over USD 1.13 million in grant funding for the first half of 2026, with more than USD 575,000 directly supporting nonprofit organisations across Middle Tennessee. These community impact grants underscore the company’s enduring dedication to the regions where it operates, fosters innovation and employs thousands of team members.

In Nashville, priority area grants included USD 100,000 for road safety initiatives alongside the Civic Design Center and another USD 100,000 for the capital-building campaign of Second Harvest Food Bank. On a national level, the Trust Fund sustained multi-year partnerships by awarding USD 130,000 to Truckers Against Trafficking and USD 150,000 to Techforce Foundation, efforts that uphold human dignity, combat human trafficking and expand automotive workforce access through scholarships and development programmes.

Established in 1952, the Bridgestone Americas Trust Fund draws on over seven decades of charitable giving, evolving with the company’s business while remaining grounded in the belief that strong communities drive long-term success. Earlier in 2026, Bridgestone Corporation was named the highest-ranked tire manufacturer on the Forbes Best Brands for Social Impact list, securing the 20th spot among the nation’s top 300 brands.

Wade Munday, Director – Corporate Philanthropy and Social Impact, Bridgestone Americas, said, “Community investment is not separate from our business – it’s part of how we operate as one of the world's largest tyre manufacturers. Through these grants, we’re helping support organisations that understand their communities deeply and are delivering real, measurable impact. That’s true whether the work is happening in our hometown of Nashville or in communities across the country where our teammates move, live, work and play.”

Comments (0)

ADD COMMENT

Link Copied!

The Tire and Rubber Association of Canada (TRAC) has released a new Probe Research survey showing that high gasoline prices are dramatically altering Canadian driving habits this summer. Two-thirds of motorists say fuel costs will force them to cancel or shorten road trips, yet 81 percent still plan at least one day trip or overnight stay. Seventy percent of respondents believe expensive fuel is the new normal rather than a temporary fluctuation.

Travel patterns are turning inward, with more Canadians opting to remain close to home. More than two-thirds have no plans for a United States road trip in 2026, while over half had already scrapped cross-border travel last year. Only one in ten drivers expects to head south of the border by car this year, marking a sharp retreat from international driving.

A significant disconnect exists between Canadian drivers’ tyre maintenance knowledge and their daily habits. Most understand that proper inflation boosts fuel efficiency, extends tyre life, prevents blowouts and improves handling. However, regular pressure checks remain uncommon. While 93 percent agree proper inflation is vital for safety and 85 percent know it saves fuel, only 35 percent of those with digital pressure displays check their tyres routinely. Among drivers without such displays, a mere 16 percent follow the monthly check recommendation.

Technical misunderstandings are widespread. Two-thirds of drivers do not know that pressure must be measured when tyres are cold. Nearly three in ten mistakenly use the sidewall stamp, which lists maximum load pressure rather than the recommended level, leading to uneven wear and reduced traction. Eleven percent rely on visual inspections or admit ignorance about proper inflation, even though a tyre can be underinflated by 20 percent or more and appear normal.

Using Statistics Canada data showing 43.8 billion litres of gasoline purchased in 2024, TRAC calculated substantial potential savings. United States Department of Energy studies indicate proper inflation improves fuel economy by 0.6 percent on average. Applied nationally, that would save 262.8 million litres of fuel annually, preventing over 600,000 metric tonnes of CO₂ emissions. At April 2026 fuel prices of 1.69 dollars per litre, those savings translate to approximately 444 million dollars. Tyre manufacturers are also developing low rolling resistance tyres with specialised tread patterns and lighter materials, which can improve fuel economy by two to four percent, saving hundreds of dollars over a tyre’s lifespan.

The online survey of 1,000 Canadian drivers was conducted between 6 and 14 April 2026, using a national panel. A probability sample of this size would yield a margin of error of plus or minus 3.1 percentage points, 19 times out of 20.

Carol Hochu, President and CEO, Tire and Rubber Association of Canada, said, “With gas prices continuing to impact travel plans, many Canadians are looking for practical ways to save at the pump. Proper tyre inflation is one of the simplest ways to improve fuel economy and vehicle safety. Regular tyre pressure checks, reducing idling, maintaining a steady speed, accelerating gently and coasting to decelerate all contribute to better fuel economy and meaningful savings at the pump.

“The good news is that the majority of vehicles on the roads today provide drivers with real-time tyre pressure information, giving those drivers the opportunity to maintain their tyre pressure more consistently. Drivers without this technology tend to be less consistent in checking tyre pressure, which leads to reduced fuel economy, shorter tyre life and ultimately higher operating costs. As tyre pressure monitoring systems become universal, drivers will be better equipped to maintain proper tyre pressure and improve fuel efficiency, safety and tyre life.”

Comments (0)

ADD COMMENT

Link Copied!

Goodyear returns to the legendary Circuit de Spa-Francorchamps this weekend for the second round of the FIA World Endurance Championship season. All 18 LMGT3 entries will compete on Goodyear Racing Eagle tyres at the demanding Belgian track, where the versatile Goodyear Racing Eagle Medium compound has been selected to handle the circuit’s famously unpredictable conditions.

Unlike the previous round at Imola, Spa’s high-speed layout, long straights and dramatic elevation changes place sustained loads on tyres, especially through the compression at Eau Rouge. This makes the Belgian track one of the most aggressive for tire degradation, with a steeper performance drop-off expected over a stint. While differing tire strategies shaped the race at Imola, Spa is expected to reward a more direct, single-stint approach as teams focus on extracting maximum performance from each set.

Given Spa’s location in the Ardennes, highly variable weather is always a possibility, so teams will also have access to the Goodyear Racing Eagle Wet tyre, designed to disperse surface water and provide grip in the rain. Elsewhere this weekend, Goodyear Racing Eagle tyres will be in action at Watkins Glen International for three NASCAR series and at Brands Hatch’s Indy layout for the British Touring Car Championship.

Stephen Bickley, Goodyear Endurance Program Manager, said, “We expect to see less variation in race strategies at Spa. The nature of the circuit means degradation is higher, so teams will focus on extracting maximum performance and are likely to equip new tyres at each stop. There is no left-right bias at Spa, and the load profile doesn’t lend itself to changing only front or rear tyres, so teams may still look to extend stints under safety car or full course yellow conditions, but we expect to see the baseline strategy being more consistent.

“The Goodyear Racing Eagle Medium tyre has proven it can perform at a range of tracks, support front, mid and rear-engined cars and deliver what both professional and amateur drivers in this pro-am class want. At Imola, tyre temperature management was never a concern for LMGT3 teams, even on such a demanding and unpredictable track. Should conditions turn wet at Spa, teams can rely on the Goodyear Racing Eagle Wet tire as a proven and effective solution.”

Comments (0)

ADD COMMENT

Link Copied!