Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

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Shalva Akhvlediani, Director of Tegeta Green Planet, took part in a training course titled ‘Circular Economy and Sustainable Business Models’, organised by the UN Global Compact Network Georgia on 17 September. He presented his organisation’s practical experience in applying circular economy principles and sustainable business models to the participants.

Tegeta Green Planet serves as Tegeta Holding’s environmental arm and operates as an Extended Producer Responsibility (EPR) organisation in Georgia. It focuses on collecting and recycling specific waste streams, including used tyres, waste oils and automotive batteries. Its work is grounded in circular economy principles, aiming to improve waste management, convert waste into resources and lessen environmental harm.

The UN Global Compact Network Georgia delivered a 10-hour training course across 16 and 17 September, designed to give businesses practical knowledge about circular economy principles and sustainable business models. Participants explored core circular economy concepts, ways to integrate them into business operations, modern waste management approaches, circular business models and Life Cycle Assessment (LCA) for products and materials. Giorgi Berechikidze, Environmental Manager at the UN Global Compact Network Georgia, led sessions on these main topics, offering practical approaches to circular economy, waste management and LCA.

International perspectives were provided online by Anders Ladefoged, a member of the European Economic and Social Committee (EESC) and representative of the European Circular Economy Stakeholder Platform (ECESP), who discussed European circular economy standards, and Dr Silke Megelski, a circular economy advisor at Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), who presented the Circular City Lab approach and deposit return system pilot experiences in Georgia. The course concluded with certificates for participants, supporting the spread of practical knowledge and resource-efficient, sustainable, circular business models.

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Dr Gerard Nijman of KraussMaffei Extrusion has been honoured with the 2026 Fernley H. Banbury Award, a prestigious international accolade bestowed by the Rubber Division of the American Chemical Society (ACS). The award, which annually celebrates exceptional scientific and technological advances in rubber processing, was formally presented on 28 September at the Global Polymer Summit in Louisville, Kentucky, US.

Dr Nijman's career has been marked by groundbreaking contributions to rubber rheology, mixing and multiplex extrusion technologies, along with silica compound processing for the tyre sector. During the 1990s at Vredestein, he pioneered novel mixing methods and multiplex extrusion for tyre manufacturing. His work on silica compound processes provided a foundation for innovations such as Michelin's ‘Green Tyre’, while his rheology-based designs for extruder screws and flow channels established enduring industry standards.

The recognition reflects not only these specific technical achievements but also his distinguished career and lasting influence on rubber processing, having successfully bridged the divide between scientific research and industrial application throughout his professional life.

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Goodyear has unveiled its 2026 UltraGrip winter tyre portfolio for Europe and the broader EMEA region, targeting drivers who face cold temperatures, snow, ice and slush. The lineup comprises three products tailored to different vehicles, climates and driving requirements: UltraGrip Performance 3, UltraGrip Ice 3 and UltraGrip Arctic 2. The 2026 range builds on the existing product family through added sizes and SKUs, widening vehicle fitment coverage across the region, while also introducing an update to the UltraGrip Arctic 2.

Collectively, the range addresses everyday winter driving as well as severe icy and harsh winter conditions. Every tyre features winter-specific tread designs, rubber compounds and construction technologies engineered to support grip, braking and stability in cold-weather environments. The portfolio is available through authorised Goodyear retailers and partners across EMEA, subject to regional specifications and stock availability.

The portfolio is organised into three categories. Winter standard tyres, intended for variable winter conditions, deliver strong snow and wet-road performance while retaining dry-road control, suiting regions where temperatures frequently fall below 7°C and drivers regularly meet rain, snow, slush and ice. Goodyear expanded the UltraGrip Performance 3 with 66 new coverage SKUs, bringing that range to 344 SKUs and providing the widest coverage available through a single winter tyre tread pattern. Winter ice tyres focus on ice and snow performance in demanding conditions while remaining capable on wet and dry cold-temperature roads, aimed at regions with harsh winters and temperatures frequently below 0°C; the UltraGrip Ice 3 gains 18 new SKUs for a total of 130.

Winter studded tyres emphasise ice performance and control on snow-covered roads for Nordic and other extreme winter regions. As Nordic winter tyre regulations evolve, Goodyear enhanced the UltraGrip Arctic 2 to meet the latest Traficom A+ requirement applying to all newly produced studded passenger car tyres from 1 January 2027. That range now comprises 122 SKUs, including seven additional SKUs added in 2026.

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TyreSafe, UK’s leading tyre safety charity, has added Fortix to its roster of Commercial Partners, strengthening its long-running efforts to promote safer tyres and wheels throughout the automotive and road transport industries.

Fortix, a Crane Electronics brand, contributes specialist knowledge in torque management built on over 50 years of engineering heritage. Both organisations share a commitment to educating the industry on why the correct torque must be applied when wheels are swapped and why fasteners require proper tightening afterwards.

Wheel installation plays a critical role in keeping vehicles safe, making adherence to manufacturer-specified torque values essential whenever a wheel is taken off and put back on. The tie-up also coincides with the start of October's National Tyre Safety Month, the yearly campaign stressing that well-maintained tyres are fundamental to safety on the roads. During this year's push, Fortix will emphasise torque literacy and the consequences of getting it wrong for a vehicle's safety and performance.

Fortix manufactures digital torque equipment for the aftermarket, serving roadside recovery, fleet servicing and bus depot operations, among others. Its product line features the AMWrench digital torque wrench and the Fortix Tool Connect Bluetooth app, which logs torque readings as they happen. Through the partnership, Fortix will feed its torque management know-how into TyreSafe's broader wheel safety programme, with joint educational and awareness initiatives planned to deepen understanding of safe wheel fitting and correct torque application.

Stuart Lovatt, Chairman, TyreSafe, said, “We are delighted to welcome Fortix as a TyreSafe Commercial Partner. Their longstanding expertise in torque management complements TyreSafe’s work to promote safer tyre and wheel practices. When a tyre or wheel is replaced, there are a number of important considerations beyond the tyre itself. Ensuring that wheels are correctly fitted and that wheel nuts are tightened to the appropriate torque is an important part of the process. This partnership provides a valuable opportunity to raise awareness of that message and share practical information with those involved in maintaining and servicing vehicles. We look forward to working with Fortix and supporting their activity in raising awareness of the importance of correct torque.”

Sean Gynane, Sales Director, Fortix, said, “We’re very pleased to be joining TyreSafe as a Commercial Partner. There is a clear connection between TyreSafe’s work to promote tyre and wheel safety and our own focus on raising awareness of the importance of correct torque. Torque is an important consideration whenever wheels and other critical fasteners are removed and refitted, but it is an area where greater awareness and understanding can make a real difference. We’re looking forward to working with TyreSafe to share information and promote good practice, particularly around the importance of following the correct torque specifications and ensuring wheel nuts are properly secured.”

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