Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

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Thai Bridgestone Co., Ltd. has formalised a strategic memorandum of understanding with Nippon Express Logistics (Thailand) Co., Ltd. to advance joint sustainability and corporate social responsibility initiatives. This alliance is structured to generate measurable ecological and societal benefits across the entire supply chain, directly supporting the Bridgestone Group’s overarching environmental strategy. A core target of this roadmap is the substantial escalation of recycled and renewable material usage to constitute 40 percent of all tyre production raw materials by the year 2030, as part of the broader 2050 vision for fully sustainable materials.

The partnership establishes a comprehensive framework for the environmentally sound stewardship of end-of-life tyres, incorporating rigorous selection processes for high-quality casings destined for premium retread manufacturing. Concurrently, a systematic recycling channel for non-retreadable tyres is being developed under circular economy principles to optimise resource utilisation. This system merges Bridgestone’s advanced tyre technology with the global logistics infrastructure of Nippon Express to forge a closed-loop sustainability management network that mitigates environmental harm.

Beyond waste management, the collaboration yields reciprocal operational advantages by ensuring the safe and efficient processing of discarded tyres. The two entities are also initiating joint research to devise methods for improving tyre efficiency, prolonging product service life and enhancing the sustainability of recycling protocols. These operational synergies are designed to transform logistical and manufacturing processes into more environmentally conscious operations.

The scope of the agreement further encompasses community-focused projects, including the B-SAFE programme for driver safety training and the Bridgestone Nature Conservation initiative for biodiversity protection. These activities collectively strive to foster a safer society and are anchored in the Bridgestone E8 Commitment, specifically the principles of Ecology and Empowerment. Through this integrated approach, Bridgestone aims to solidify its identity as a Sustainable Solutions Company, delivering enduring value and trust for future generations.

Akihito Ishii, Managing Director, Thai Bridgestone Co., Ltd., said, “This marks another important milestone for both organisations in strengthening our business relationship towards sustainability and social contribution initiatives. Climate change and resource management are challenges that no organisation can solve alone. Bridgestone firmly believes that collaboration with strong partners is a key starting point in creating sustainable value for our customers, society, the environment and future generations.”

Masato Tanabe, Managing Director, Nippon Express Logistics (Thailand) Co., Ltd., said, “The signing of this MOU marks an important milestone in our partnership. It also reflects our shared commitment to sustainability and our common aspiration to create long-term value for society. We see this initiative as the beginning of a new chapter in our partnership, and through our collaboration with Thai Bridgestone Co., Ltd., we look forward to steadily advancing meaningful initiatives. By deepening our contribution to local communities, we will continue working towards the realisation of a more sustainable future for the next generation.”

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BFGoodrich Tires has been designated the official tyre partner for the ChampCar Endurance Racing Series, establishing a new platform to demonstrate its engineering capabilities in grassroots motorsport. Central to this collaboration is the g-Force Rival+ tyre, which has been specifically developed for endurance racing and placed on the series' approved whitelist. The tyre is engineered to deliver consistent performance, durability and reliable wet-weather handling, addressing the core demands of amateur racing competitors.

Participants in the ChampCar series will gain access to a rebate programme and special opportunities at select events, including access to the BFGoodrich Performance Driving Guide, co-authored by brand ambassador Ross Bentley. The partnership aims to provide tangible support that enhances the racing experience for all series entrants.

The g-Force Rival+ tyre, launched in fall 2025, features a new rubber formulation for consistent lap times and a reinforced internal structure that minimises sidewall flex for instantaneous steering feedback. The tyre is currently available in 14 sizes.

Reviving a storied tradition, BFGoodrich has reintroduced its ‘Team T/A’ programme, fielding an endurance squad of employees and guest drivers competing exclusively in the ChampCar series. The team debuted at Daytona in April, finishing 16th out of 100 entries despite mechanical setbacks. Future races are scheduled at Sebring, Virginia International Raceway and Circuit of the Americas.

The original Team T/A programme was renowned from the 1970s through the 1990s for supporting grassroots racers. While the brand's recent acclaim has been tied to off-road racing, this initiative signals a return to pavement motorsports. Additional partnerships announced in June 2026 with the National Auto Sport Association, the Motorsport Safety Foundation and SCCA's Track Night in America underscore this sustained resurgence in the ultra-high performance arena.

Mike Chisek, President and CEO, ChampCar, said, “I’m excited to welcome BFGoodrich as a Series Partner of the ChampCar Endurance Series. It’s great to see the grassroots support BFGoodrich has for road racing, and their new g-Force Rival+ tyre is proving to be a great choice for our endurance road racing teams.”

T J Dennis, BFGoodrich Ultra-High Performance (UHP) Brand Manager, said, “Cementing this relationship with ChampCar is the latest step in bringing BFGoodrich’s ultra-high performance efforts back to the forefront. This partnership is mutually beneficial for each brand, and we’re eager to help ChampCar racers reach another level of performance.”

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ARLANXEO has announced that the German Federal Patent Court has nullified the German component of European patent EP 3 800 714. The contested intellectual property, held by Zeon Corporation, pertains to synthetic rubber compounds utilised as cathode binders within rechargeable battery systems, a sector critically linked to electric vehicles and energy storage solutions.

The revocation stems from an ongoing legal confrontation regarding battery binder technology. Zeon initiated infringement lawsuits in 2024 against ARLANXEO’s German and Dutch operations at the Munich Regional Court. In response, ARLANXEO contested the patent's legal standing, prompting a validity review by the Federal Patent Court.

Following a preliminary July 2025 ruling that cast substantial uncertainty on the patent’s enforceability, the Munich court suspended the infringement case. With the formal revocation in Germany, the foundational grounds for the local infringement allegations have been effectively eliminated.

John Gerrese, General Counsel, ARLANXEO, said, “We welcome the Court’s decision, which confirms our position on the invalidity of the patent. The ruling underscores the importance of robust patent standards. It also highlights the critical role of nullity proceedings in ensuring that only valid and enforceable patents are upheld.”

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Tegeta Green Planet, in collaboration with Shine Energy, recently conducted an environmental awareness session for students in grades one through three at Pirveli School-Gymnasium. The initiative employed an interactive and age-appropriate methodology to introduce young learners to fundamental ecological concepts.

The curriculum covered the detrimental effects of littering, the necessity of specialised disposal for waste tyres, used oil and batteries and the broader importance of resource conservation. Students were also taught practical, daily actions that contribute to environmental preservation and were shown how individual responsibility can collectively forge a cleaner future. The educational experience was reinforced through a participatory game that allowed children to engage with environmental topics via practical examples.

Upon concluding the programme, each student received a certificate and a symbolic gift. This activity aligns with the organisations' ongoing commitment to fostering environmental stewardship among youth, a priority that sees them regularly visiting schools to deliver engaging educational content. Such initiatives are designed to cultivate a sense of ecological responsibility from an early age, encouraging children to integrate nature conservation into their daily routines.

Established in 2022, Tegeta Green Planet operates as one of Georgia’s first authorised Extended Producer Responsibility organisations. The company offers membership to any business or individual entrepreneur subject to the nation’s EPR legislation, irrespective of their operational scale.

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