Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.
As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”
Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.
As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.
We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.
Air-Free tyres
The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.
Sustainable solutions
This is one of the most popular topics for automotive industry since many years by aiming CO2 emission reduction. The motivations are: increasing pressure from legislation to move to zero CO2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.
EV tyres
Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO2 reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.
The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80% of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.
Artificial Intelligence
One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.
Dynamic Testing
This has been performed by many tyre manufacturers using different test methodologies such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.
As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.
TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)
Sailun Participates In BAUMA CONEXPO INDIA 2026 With MAXAM Brand And OTR Tyre Lineup
- By TT News
- October 13, 2026
Sailun Group made its first substantial appearance at BAUMA CONEXPO INDIA 2026, which opened on September 15 in India. The company attended the event with its MAXAM brand and a selection of core products, holding detailed talks with construction equipment manufacturers, industry customers and partners from around the world. These discussions focused on emerging trends and new opportunities shaping the sector.
Recognised as one of the most influential construction equipment trade shows in India and South Asia, the exhibition spans construction machinery, mining equipment, off-highway vehicles and related value-chain industries. It provides a key platform for global companies to present innovations, connect with industry resources and build regional partnerships. For Sailun, the event marked a significant step in strengthening brand presence and advancing localized development in the Indian market.
The company displayed a broad range of tread patterns, including the MS401, MS308, MSV01 and MS701+, suited to mining, infrastructure development, construction and material transportation. These products are designed for varied equipment configurations and operating demands, reflecting Sailun’s ongoing efforts to strengthen its OTR tyre portfolio and address complex conditions.
Sailun’s booth drew numerous OEMs, distributors, contractors and industry customers. Teams discussed product performance, equipment compatibility, application scenarios and specific requirements while exploring market development, product supply and long-term cooperation. The professional portfolio and solutions for demanding conditions earned strong recognition, raising market awareness of Sailun and MAXAM.
Gislotica, a manufacturer of machinery for the tyre industry, has joined APIB as a supplier member, strengthening its links with the rubber sector and expanding its engagement with industry participants.
The company also took part in an APIB panel recently, providing an opportunity to exchange views with professionals and businesses across the sector.
Membership of APIB is intended to help Gislotica build relationships with manufacturers, suppliers and other industry partners, while sharing knowledge of the challenges and opportunities facing the sector.
Gislotica considers collaboration across the industry essential to driving innovation, developing technological solutions and supporting growth. The company plans to continue developing machinery solutions that address the needs and challenges of its partners.
Prinx Chengshan Hosts 2026 International Dealer Conference Amid 50th Anniversary Milestone
- By TT News
- October 13, 2026
Prinx Chengshan marked a significant double milestone this October by hosting the 2026 Prinx Chengshan International Dealer Conference in Rongcheng, Shandong Province, coinciding with the 50th anniversary of Chengshan Group's manufacturing operations. The event drew over 100 international dealer representatives from Europe, North America, the Asia-Pacific, Latin America, Middle East and Africa, underscoring the company's determination to strengthen its global footprint, build a premium brand, and pursue shared success through collaboration.
Che Hongzhi, Chairman of Chengshan Group, reflected on how five decades of perseverance have forged a distinctive corporate culture and rich brand heritage rooted in integrity, craftsmanship and mutual success. This foundation, he noted, has enabled steady and sustainable growth in global markets, while the steadfast support of partners has given Prinx Chengshan the confidence to expand worldwide through deeper, higher-quality collaboration.
Jiang Xizhou, President of Prinx Chengshan, analysed the core competitive advantages built over 50 years across products, services and supply chain development. He outlined a strategic shift from price competition toward value competition, translating the company's ‘product plus service’ philosophy into tangible benefits for market partners. Vice President Che Jing added that five decades of weathering challenges alongside partners have yielded both cultural heritage and practical experience, with five key growth engines – including tyres for new energy vehicles and speciality tyres – set to drive further upmarket movement and comprehensive value-chain support for international dealers.
The conference gave partners comprehensive insight into Prinx Chengshan's research and development capabilities, product portfolio and supply chain system. Li Chongbing, Director of the R&D Center, stressed that continuous innovation remains the only path to future growth. Wang Hongdian, Director of the Marketing Center, detailed comprehensive solutions and upcoming plans for passenger, commercial and specialty tyres, while Sun Yaping, Director of the Supply Chain Management Center, used case studies and data to demonstrate resilience in fulfilling orders amid international trade challenges.
Dealer representatives from Brazil, Thailand and Puerto Rico addressed attendees, sharing local market achievements and praising the company's overseas competitiveness while congratulating Chengshan Group on its manufacturing anniversary. International dealers also toured the showroom and six laboratories, including noise testing and static performance facilities, holding in-depth discussions on product upgrades, regional expansion, supply chain coordination and after-sales service improvements that helped remove communication barriers and build consensus.
Looking ahead, Prinx Chengshan intends to collaborate with partners worldwide under an open and inclusive global outlook, building a new ecosystem in which resources are shared, strengths are complementary, risks are jointly managed and benefits are distributed among all stakeholders.
DUNLOP To Bring Tyres, Racing Heritage And Interactive Fun To 2026 Paris Motor Show
- By TT News
- October 13, 2026
DUNLOP is set to appear at the 2026 Paris Motor Show, using its exhibition to highlight the brand’s diverse character. Located in pavilion 7.1 at stand D27, the company will occupy 105 square metres with a display combining current tyres, a historic racing vehicle and interactive features. The event runs from 12 to 18 October 2026.
Visitors will be able to view several products from the current portfolio, including the DUNLOP SPORT MAXX RACE 2 in 325/30R21, the DUNLOP BLUE RESPONSE TG in 245/40R18, a winter tyre in 255/45R19 and the DUNLOP ALL SEASON 2 in 225/45R18. Together, these exhibits illustrate the brand’s coverage of different driving needs and showcase some of its best-selling lines.
A special emphasis will also be placed on DUNLOP’s motor-racing heritage. A historic Porsche from 1984 will form part of the stand, bringing a sense of tradition to Paris and helping connect past racing achievements with contemporary technology through the overall exhibition concept.
Beyond tyres, DUNLOP will offer insights into its sporting activities and present tennis, padel and squash rackets. Two driving simulators running Gran Turismo 7 on PlayStation 5 will further engage attendees, allowing them to test their skills and compete for best times on DUNLOP tyres.
Laurent Crampette, Sales Manager – France, Dunlop Tyre Europe GmbH, said, “The Paris Motor Show is one of the most important shows for automotive industry in Europe and a great opportunity for DUNLOP to present itself once again. France is an important market for the brand and the show gives us the opportunity to hold talks with visitors and industry partners. With our appearance, we want to show everyone what DUNLOP stands for today: a mix of contemporary tyre solutions, a longstanding motor-racing tradition and close links with the world of sport.”
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