Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.
As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”
Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.
As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.
We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.
Air-Free tyres
The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.
Sustainable solutions
This is one of the most popular topics for automotive industry since many years by aiming CO2 emission reduction. The motivations are: increasing pressure from legislation to move to zero CO2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.
EV tyres
Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO2 reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.
The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80% of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.
Artificial Intelligence
One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.
Dynamic Testing
This has been performed by many tyre manufacturers using different test methodologies such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.
As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.
TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)
Michelin Channels $771,000 to Community Groups Through Annual Golf Event
- By TT News
- November 24, 2025
Michelin North America, Inc. has channelled the proceeds from its latest annual charity golf tournament, a total of USD 771,000, to 10 community organizations across the United States and Canada. This year’s event was particularly notable for including the company’s first-ever Canadian charitable partner. Since the tournament's establishment in 1989, it has collectively raised over USD 10 million, reflecting Michelin’s enduring commitment to creating a tangible and positive impact in the communities where its employees live and work.
The range of beneficiaries highlights a focus on critical community needs, from child welfare and education to veteran support and cultural enrichment. In Canada, the Breakfast Club of Canada will use the funds to address child hunger by ensuring children have access to a nutritious morning meal, which is essential for their concentration, energy and overall capacity to learn. Meanwhile, in South Carolina, several organisations will benefit. The Champions Center for Special Children offers a therapeutic and educational environment for children with disabilities and complex medical needs. The Greenville Symphony Association continues its long-standing mission to enrich the community through live orchestral performances and educational programmes. Support also extends to the SC School for the Deaf and the Blind Foundation, which provides students with essential supplies and adaptive equipment, and Upstate Warrior Solution, which offers comprehensive services to veterans and first responders with the goal of ending unemployment, homelessness, and suicide.
Further afield, the funding will empower organisations dedicated to advocacy and care. In Emporia, Kansas, SOS, Inc. provides crucial support for victims of sexual and domestic violence, child abuse and human trafficking, offering shelter, resources and community education. Similarly, in Ardmore, Oklahoma, Sara’s Project operates as a children’s advocacy centre, delivering forensic interviews, victim advocacy and crisis education for families affected by trauma and abuse. In Norwood, North Carolina, Tillery Compassionate Care provides hospice and supportive care, aiming to bring hope and peace to nearly 7,600 seriously ill residents it has served since its founding.
The national scope of Michelin's philanthropy is further demonstrated by its support for Junior Achievement of Kentuckiana, which has empowered over 1.5 million youth with financial literacy and career skills, and the Best Defense Foundation. This latter organisation is dedicated to honouring military veterans by providing healing experiences and fostering connection, operating on the powerful principle of taking care of those who served the nation. Through this diverse and strategic charitable investment, Michelin continues to foster stronger, more resilient communities across North America.
Matt Feller, Director of Community Relations at Michelin North America, Inc, said, “Thanks to the generosity and support of our employees, partners and suppliers, this event continues to make an impact. Michelin is committed to being a responsible corporate citizen through philanthropic initiatives and active engagement in local communities. We foster local development and strengthen connections in the communities where our employees live, work and serve. We are proud to welcome Breakfast Club of Canada as our first Canadian beneficiary, alongside nine other organisations serving communities in Upstate, South Carolina; Emporia, Kansas; Ardmore, Oklahoma; Norwood, North Carolina; Louisville, Kentucky; and Solana Beach, California.”
Nokian Tyres Finalises Finnish Restructuring With Fewer Layoffs Than Feared
- By TT News
- November 24, 2025
Nokian Tyres has finalised a significant organisational restructuring in Finland, resulting in workforce reductions designed to enhance its financial performance and operational efficiency. The company will eliminate 35 permanent white-collar roles and will also reassign job responsibilities as part of this change. This outcome is less severe than initially projected, as the company had originally estimated up to 55 permanent layoffs. These measures are scheduled to be fully implemented by the end of 2025.
Furthermore, the plan includes temporary layoffs for approximately 650 production employees, both blue-collar and white-collar, at its passenger car and heavy tyre facilities in Nokia. These temporary furloughs, which will be enacted by the end of 2026, will not exceed 90 days for any individual worker. This initiative, first announced in October 2025, is part of a broader global strategy. While the Finnish negotiations are complete, the company continues to undertake similar processes in its other international operations in compliance with local regulations.
Kenda Tires Shines At 2025 Formula Drift Tire Cup
- By TT News
- November 24, 2025
The 2025 Formula DRIFT season served as a powerful demonstration of Kenda Tires' rising status in professional drifting, culminating in a second-place finish in the Tire Cup standings. By amassing 429 points and outperforming several established competitors, Kenda solidified its reputation for delivering consistent, high-calibre performance under extreme pressure. This collective achievement was driven by the standout performances of its team of drivers, who validated the company's technical innovation across eight challenging events.
Fredric Aasbø led the charge with a remarkable third-place finish in the PRO Championship, a campaign highlighted by a victory at the season opener in Long Beach. His success, along with Jhonnattan Castro’s career-best seventh-place result and the steady technical prowess of Ryan Tuerck, provided the essential points that secured Kenda’s strong position in the Tire Cup. Their collective performances were a live proving ground for the Kenda VEZDA UHP MAX+ tyre, a product engineered to endure the severe demands of competitive drifting, including intense heat cycles and extreme lateral forces.
This motorsport success is intrinsically linked to Kenda’s core Podium2Pavement philosophy, a principle that ensures every lesson from the track directly informs the development of their consumer tyre lines. The technology and resilience demonstrated by their professional drivers are systematically translated into enhanced performance and durability for everyday ultra-high-performance and passenger tyres. Building on this successful 2025 campaign, Kenda is now focused on the future, aiming to further advance its tire technology, strengthen its driver partnerships and mount a determined challenge for the 2026 Tire Cup championship.
Brandon Stotsenburg, Vice President – Automotive, Kenda USA, said, “Finishing second among all tyre manufacturers in Formula DRIFT validates the strength of our product and our people. Our teams, engineers and drivers have worked tirelessly to refine performance under the toughest motorsport conditions. Kenda, uniquely provided (6) six different sizes for our Formula Drift teams that allowed them to adapt the tire to the car’s performance which was outstanding in both wet and dry conditions. The results show that Kenda can compete head-to-head with the biggest brands in the world – and deliver proven results on and off the track.”
wdk Initiative Champions Conveyor Belts As Economic, Environmental Backbone
- By TT News
- November 22, 2025
A new industry initiative is highlighting the indispensable role of advanced conveyor belts, positioning them as a critical yet often overlooked technology underpinning the global economy. The German Rubber Industry Association (wdk), through its campaign ‘Rubber – We save the world!’, is emphasising the sophisticated engineering of these systems.
According to Volker Krings, Chief Chemist of the association in Frankfurt am Main, these belts function as a combined pathway and container, a duality made possible only through the complex integration of rubber, thermoplastics and plastics, reinforced with steel cables or textile fabrics. This core structure is supported by a system of rubber-coated rollers, drums and scrapers.
While the public most commonly encounters these systems at airport luggage carousels or supermarket checkouts, their most significant applications operate largely out of sight, pointed out Krings. They are the backbone of logistics in parcel sorting centres and are deployed on a massive scale in the mining and raw materials sectors. In these industries, extensive conveyor networks transport immense volumes of ore, coal and gravel over vast distances, both underground and on the surface. Their utility further extends to agriculture, food processing and automotive manufacturing.
The environmental and economic argument for these systems is compelling. Conveyor belts represent the most cost-effective method for moving large quantities of bulk goods. By assuming this burden, they significantly reduce the volume of heavy truck and rail traffic, leading to direct benefits for road infrastructure and the environment. The German production of these belts is a high-tech field, where ongoing optimisation of rubber compounds and belt architecture continues to drive down the energy consumption of the entire conveyor system.
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