Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

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TyreSafe, UK’s leading tyre safety charity, has joined forces with Wise in a newly announced partnership designed to reinforce the relationship between tyre safety, responsible workforce management and regulatory compliance. The collaboration draws on TyreSafe's specialised knowledge of tyre safety alongside Wise's track record in assisting organisations that manage compliant self-employed and subcontracted workforces.

The arrangement emerges amid continuing growth in last-mile delivery and subcontracted labour, where drivers often operate under demanding schedules, travel between numerous locations and face considerable time pressure. Those behind the partnership emphasise that safety needs to be embedded within everyday working practices, rather than treated as a matter to be resolved only after an incident or problem has already occurred.

Compliance for businesses engaging self-employed or subcontracted workers stretches from onboarding and verification through to ongoing workforce management. Nevertheless, responsible management involves considerably more than documentation and procedures. When vehicles are central to a worker's role, organisations must also establish whether those vehicles remain safe, roadworthy and adequately maintained. Tyres represent the sole point of contact between a vehicle and the road surface, making them vital to safety, yet they can be neglected when drivers and businesses concentrate on completing deliveries, attending appointments or meeting tight schedules.

Under TyreSafe's ACT framework, preventative checks are organised around three areas: air pressure, condition and tread. Wise serves sectors such as logistics, last-mile delivery and construction, having onboarded over 280,000 subcontractors, with more than 2,500 companies using its platform. Delivery drivers complete multiple drops and accumulate significant mileage, while construction subcontractors regularly meet kerbs, rough surfaces, debris and shifting site conditions, placing added strain on vehicles and their tyres. Both organisations believe problems are best tackled before they escalate into incidents, and the partnership will encourage businesses and drivers to view safe working conditions as an integral part of responsible workforce management.

Stuart Lovatt, Chairman, TyreSafe, said, “We are delighted to be working with Wise because there is a natural connection between what we both want to achieve. Businesses have a responsibility to make sure the people working for them are properly supported, and that includes creating the conditions for them to work safely. For drivers, tyres are fundamental to that safety. We know that professional and last-mile drivers can be working under considerable time pressure, travelling between multiple locations and completing demanding delivery schedules. That makes preventative tyre checks even more important.

“A few minutes spent checking air pressure, condition and tread can identify a problem before it becomes a breakdown, a delay or, more seriously, a road safety risk. This partnership gives us an opportunity to connect tyre safety with the wider conversation about responsible workforce management and to reach businesses and drivers who have a vital role to play in keeping our roads safe.”

Trevor Ruane, Accounts Director, Wise, said, “At Wise, our mission is simple: we improve self-employment by taking away the unnecessary stress, paperwork and compliance risk that businesses and subcontractors face. But compliance is about more than documents and processes. For businesses operating mobile workforces, responsible management also means thinking about the safety of the people doing the work and the vehicles they rely on every day.

“That is why our partnership with TyreSafe is so important. Tyre safety is a practical, everyday issue for drivers and businesses, particularly in logistics, last-mile delivery and construction, where people are constantly on the move and working to demanding schedules. We are pleased to bring TyreSafe’s expertise into that wider conversation and help reinforce the message that prevention, preparation and responsible management should be part of the working day.”

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The Tire Industry Project (TIP), a voluntary CEO-driven initiative representing 10 of the world’s largest tyre manufacturers, has released its annual key performance indicators report. Titled ‘Sustainability Driven: Key Performance Indicators for TIP Members 2021–2025’, the publication tracks member progress between 2021 and 2025 against 16 environmental, social and governance measures. These indicators span seven pathways within TIP’s Sector SDG Roadmap, which outlines the tyre industry’s contribution to the United Nations Sustainable Development Goals.

Decarbonisation efforts showed notable gains, with emissions intensity falling 4.9 percent since 2024 and 29.2 percent since 2021, while renewable electricity procurement rose to 60.5 percent, up 6.5 percent year-on-year. Water efficiency also improved, as total withdrawals dropped 5.7 percent from 2024 to 2025 and withdrawals from water-stressed areas fell 10.9 percent over the same period. Since 2021, these figures represent reductions of 18.4 percent and 35.2 percent, respectively. On responsible natural rubber sourcing, all members continued reporting their procurement efforts to the Global Platform for Sustainable Natural Rubber (GPSNR) and 90 percent independently implemented responsible sourcing policies across all tyre production materials. The share of members holding validated science-based targets climbed to 90 percent from 80 percent in 2024.

The report further highlights TIP’s work strengthening the evidence base on tyre and road wear particles (TRWP). In 2025, TIP funded five new research projects and supported eight scientific paper publications, double the previous year’s total. By 2025, 36 TIP-supported TRWP research publications existed alongside 796 citations of TIP-supported research, a 14 percent increase from 2024. Grants totalling USD 2 million were committed through TIP’s first Open Call for Projects, a global initiative accelerating independent research. TIP also hosted its second Tire Emissions Research Conference with partner MIT in September 2025, with a third edition scheduled for Cambridge in December 2026.

Regarding tyre circularity, the report notes several developments, including publication of the ELT Toolkit 2.0, the Interactive ELT Data Map and ongoing PCR development work, all supporting stakeholders across the tyre value chain. TIP’s KPI reporting offers policymakers, regulators, industry partners and other stakeholders a transparent view of sector-level sustainability trends, priorities and areas requiring continued collaboration.

Dr How Yong Ng, Adjunct Professor at the National University of Singapore and a member of TIP’s Assurance Group, said, “Transparency and collaboration are at the heart of TIP’s efforts to foster sustainability innovation in the tyre sector. This KPI report demonstrates how TIP members are translating their commitments into measurable results and driving meaningful advancement across the tyre value chain. TIP has been monitoring progress against the SDGs for a decade, and it is encouraging to see how far members have come.”

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Pirelli is all set to conclude its tenure as the Official Tyre Supplier to the FIM Superbike World Championship at the Pirelli Spanish Round in Jerez de la Frontera. This weekend’s event not only wraps up a 2026 season dominated by Nicolò Bulega and Ducati but also ends a 23-season partnership that began in 2004. The journey has been marked by technological innovation, continuous development, close collaboration with teams and manufacturers and numerous sporting milestones.

For the Andalusian circuit, whose low-abrasion asphalt suits softer compounds, Pirelli has confirmed the softest rear options, already used at Estoril. WorldSBK riders will have the supersoft SCX and soft SC0 for practice, qualifying and races. The SCX, introduced last year as the E0126 development tyre, proved highly effective, helping Bulega claim all three race wins. The SC0 offers a valid alternative in cooler temperatures. The extrasoft SCQ, Pirelli’s softest tyre, will also be available for qualifying and potentially Sunday morning’s Superpole Race.

At the front, the soft SC1 and medium SC2 are both competitive at Jerez, as demonstrated in 2025 when Bulega took pole with the SC1 and won both full-length races with the SC2, while using the E0672 soft development tyre in the Superpole Race. Wet conditions will be covered by DIABLO Wet intermediate and DIABLO Rain tyres for both front and rear. For the WorldSSP finale, rear choices are the SCX supersoft and SC0 soft, with SC1 soft and SC2 medium at the front.

The Pirelli Spanish Round will decide the last two titles. In the debut FIM World Sportbike Championship, Spaniard David Salvador (Kawasaki) leads compatriot and fellow Kawasaki rider Xavi Artigas by 12 points, with two races and 50 points remaining. In the FIM Women’s Circuit Racing World Championship, Maria Herrera holds a 44-point advantage over fellow Spaniard Beatriz Neila. Both categories use Pirelli DIABLO Superbike tyres with the SC1 compound front and rear.

Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “The Pirelli Spanish Round will mark the final chapter in the long journey that began in 2004, when Pirelli joined the FIM Superbike World Championship as Official Tyre Supplier. Over the years, we have built a partnership that has seen us become not just a supplier but an active and strategic partner, contributing to the growth and development of the Championship. Before saying our final goodbyes, however, we still have one last round ahead of us, which we want to approach with the same determination and the aim of bringing a particularly positive season to the best possible conclusion. The results achieved, with new records set at virtually every circuit and in a wide variety of conditions, have gone hand in hand with intensive development work, carried out alongside the teams right up to the final race. For this last event, we have chosen to retain the softest rear options, the extrasoft SCQ and supersoft SCX, which have been used throughout much of the season. The extensive data collected over the years at Jerez, both during races and in testing, confirms that these are the most effective options for tackling a circuit characterised by low-abrasion asphalt.”

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Sailun Group made its first substantial appearance at BAUMA CONEXPO INDIA 2026, which opened on September 15 in India. The company attended the event with its MAXAM brand and a selection of core products, holding detailed talks with construction equipment manufacturers, industry customers and partners from around the world. These discussions focused on emerging trends and new opportunities shaping the sector.

Recognised as one of the most influential construction equipment trade shows in India and South Asia, the exhibition spans construction machinery, mining equipment, off-highway vehicles and related value-chain industries. It provides a key platform for global companies to present innovations, connect with industry resources and build regional partnerships. For Sailun, the event marked a significant step in strengthening brand presence and advancing localized development in the Indian market.

The company displayed a broad range of tread patterns, including the MS401, MS308, MSV01 and MS701+, suited to mining, infrastructure development, construction and material transportation. These products are designed for varied equipment configurations and operating demands, reflecting Sailun’s ongoing efforts to strengthen its OTR tyre portfolio and address complex conditions.

Sailun’s booth drew numerous OEMs, distributors, contractors and industry customers. Teams discussed product performance, equipment compatibility, application scenarios and specific requirements while exploring market development, product supply and long-term cooperation. The professional portfolio and solutions for demanding conditions earned strong recognition, raising market awareness of Sailun and MAXAM.

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