Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

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The Association of Natural Rubber Producing Countries (ANRPC) has confirmed that its Annual Conference 2026 will take place on 23–24 November 2026 at the Pullman Pattaya Hotel G in Pattaya, Thailand. The gathering will adopt the theme ‘Building a Resilient, Competitive and Sustainable Global Natural Rubber Industry’, reflecting the sector’s urgent need to address mounting pressures across the global value chain.

The two-day programme will feature five thematic sessions before a moderated panel discussion. These sessions will cover geopolitics and the Middle East conflict, climate change and its effects on production and productivity, supply-demand dynamics and price volatility, advancing sustainability beyond the European Union Deforestation Regulation (EUDR) and the implications of protectionist policies for trade and consumption. A 40-minute High-Level Roundtable on the Future of the Global Natural Rubber Industry will close the conference, focusing on strategic priorities, collaborative action and practical pathways towards long-term resilience and growth.

The global natural rubber industry stands at a critical juncture, with rising temperatures, shifting rainfall patterns, flooding and climate-related diseases increasingly pressuring production and productivity. Geopolitical tensions, including the ongoing Middle East conflict, rising operating costs, narrowing margins and evolving sustainability requirements are adding further strain across the value chain, said the association.

As a renewable resource, natural rubber supports industrial development and sustainable value chains, yet it faces supply constraints, price volatility, declining productivity, tree diseases, rising costs and stringent ESG requirements. These challenges also present opportunities to strengthen competitiveness, enhance value addition, diversify markets and accelerate sustainable practices. With decarbonisation efforts advancing towards 2030 and regulations such as the EUDR reshaping market access, stakeholders must collaborate to build responsible, inclusive, transparent and viable supply chains. Innovation, investment, and sustainable finance will be vital for smallholders and SMEs, the association further added.

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Max Verstappen completed a flawless weekend at the Marina Bay street circuit by winning the Singapore Grand Prix, adding Sunday’s race to his earlier Sprint victory and both pole positions. The Red Bull driver managed his Pirelli Soft and Medium compounds across a one-stop strategy while the tyre supplier’s rubber proved central to the race’s varying tactics.

Charles Leclerc finished second for Ferrari, with Kimi Antonelli third for Mercedes. The top three all began on Softs before switching to Mediums, but Leclerc and Antonelli exploited a Virtual Safety Car (VSC) period on lap 39 to fit fresh Softs for a second stop.

Verstappen, by contrast, ignored the VSC window, completing 32 laps on his starting Softs before moving to Mediums and running them to the flag. Only Soft and Medium compounds featured throughout the race.

Antonelli extended his championship lead to 340 points, helped by teammate George Russell’s ninth-place finish. Russell sits second on 238, with Lewis Hamilton third on 229. Russell also recorded the longest Medium stint at 39 laps, while Hamilton, sixth, ran 44 laps on a single set of Softs.

Dario Marrafuschi, Pirelli Motorsport Director, said, “As widely expected, regardless of the neutralisations, the one-stop strategy proved to be the most competitive, with the Soft-Medium combination emerging as the most effective option. The C5 was the star of the race, as it delivered very long stints while maintaining a strong level of performance and offering the advantage of greater grip than the other compounds available. Drivers who used it for around half the race only experienced a performance drop-off in the closing stages.

“The Hard tyre was not a strategically attractive option for the teams, as it offered less grip than the C4 which, despite being the softer compound, exhibited virtually no degradation, without providing any tangible advantages in a race already firmly geared towards a one-stop strategy. As a result, although the C3 has proven effective at other circuits, it was not selected by any driver in Singapore. Tyre degradation was in line with what we had already observed during free practice, and the visual condition of the tyres at the end of the stints was also very encouraging, even over the longest runs. Wear was manageable, although it required a degree of attention, particularly on the rear-right.”

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The DUNLOP Group has systematically organised its sustainable natural rubber procurement initiatives for the first time, centring on the previously announced group-wide Sustainable Natural Rubber Subcommittee. The company will promote these initiatives and accelerate related activities. Natural rubber remains a key raw material for the group, and its production depends heavily on smallholder farmers, meaning challenges tied to productivity, income and environmental and social issues directly affect stable and sustainable procurement.

A second phase of the Sustainable Natural Rubber project, supporting smallholder farmers in Indonesia, began in April 2026. The project was originally launched in 2022 by Sumitomo Rubber Singapore Pte. Ltd., the group's natural rubber procurement subsidiary, together with PT. Hok Tong, a processing company owned by Halcyon Agri Corporation Ltd. In the first phase, improved productivity and earnings were confirmed for participating farmers. Phase 2 will continue support in Sumatra's Jambi region while extending coverage to Rantau Prapat in North Sumatra, aiming to assist roughly 1,740 farms cumulatively each year, with targets rising annually through April 2029.

During Phase 1, which ran from 2022 to 2025, more than 1,000 smallholder farmers in Jambi received support. Yields increased by up to about 19 percent, and both productivity and profitability improved in the project areas. In Phase 2, lessons from that experience will inform expansion into Rantau Prapat, where similar supply chain risks exist. Follow-up training will also continue in Jambi, with technical guidance and agricultural supplies provided so that improved techniques are fully adopted and yields rise further.

The group has identified and assessed its business activities' dependence on and impact upon natural capital, along with related risks and opportunities, following the Taskforce on Nature-related Financial Disclosures recommendations and the LEAP Approach, and has disclosed information accordingly. The newly established subcommittee has systematically categorized natural rubber risk mitigation measures using the Action Framework proposed by the Science Based Targets Network, linking identified risks and opportunities to business activities.

That framework organizes corporate actions addressing nature-related impacts into avoidance, reduction, restoration or regeneration and transformation. Through this structure, the group will clarify the roles of initiatives previously pursued separately, including risk assessment, farmer support and research and development, as well as measures needed going forward. The Farmer Support Project falls under the framework's reduction objective, with the aim of improving farmer productivity and profitability and thereby lowering risks in the natural rubber supply chain.

Phase 2 is scheduled to run from April 2026 to April 2029, covering Jambi and Rantau Prapat in Sumatra, Indonesia. Support targets 870 households in Jambi and 870 households in Rantau Prapat annually, delivered mainly through technical guidance and agricultural supply support. Indonesia ranks among the world's leading natural rubber producers, and Sumatra is one of its major production areas.

Dwi Sutrisno, Sustainability Manager, PT. Hok Tong Indonesia, said, “This Project is a valuable initiative that strengthens the knowledge, skills and capabilities of smallholder farmers while supporting higher productivity and more sustainable farming practices. As the implementing partner, PT. Hok Tong Indonesia is proud to contribute to this effort and to see the positive impact it brings to farmers and their communities.”

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Maxxis concluded the 2026 Championship Off-Road season with a dominant display at Glen Helen, where its sponsored drivers captured four class titles. The company’s tyre range proved decisive across the field, with competitors relying on RAZR AT, RAZR AT-S, SC-1 and Bravo AT-771 rubber. Jimmy Henderson, Connor Barry, Nick Byng and Jeb Bootle each secured 2026 championships in Pro 4, Pro Lite, Super Stock Truck and Pro SxS, respectively.

Henderson’s consistent weekend sealed the Pro 4 crown with 729 points on RAZR AT tyres. Mickey Thomas claimed third overall in the class, while Adrian ‘Wildman’ Cenni finished fourth. Thomas added second-place finishes in both Friday’s and Saturday’s races, with Cenni third on Friday and Henderson third on Saturday.

Barry enjoyed a flawless weekend in Pro Lite, winning both races on RAZR AT-S tyres to lock down the title with 777 points. Bootle, in his first season as a Maxxis athlete, took the Pro SxS championship with 733 points on SC-1 tyres, delivering the brand’s first-ever Pro SxS title in the series. He also won Saturday’s Pro SxS race and placed third in Friday’s Pro Stock event.

Byng secured his second consecutive Super Stock Truck championship and third career title, accumulating 604 points on Bravo AT-771 tyres. In Friday’s Pro Buggy race, Zac Drapkin won and Chaden Minder finished third, both running RAZR AT-S tyres.

Rossy De La Cruz, Maxxis’ sponsorship and sales specialist, said, “Closing out the season with multiple wins and championships is an incredible accomplishment for our Maxxis athletes. I’m extremely proud of their hard work, dedication and trust in Maxxis throughout the season. A huge thank you to Champ Off Road for another outstanding season and for providing an incredible platform for our athletes to compete at the highest level. We’re excited for what’s ahead in 2027.”

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