Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

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Pirelli has confirmed it will bring the same tyre allocation used last year to the Singapore Grand Prix, as Formula 1 remains in Asia for a weekend that also hosts the season's final Sprint and concludes a long triple-header that started in Baku. The Marina Bay circuit, one of the most physically demanding venues for drivers, will again feature the C3 as Hard, the C4 as Medium and the C5 as Soft.

The 4.940-kilometre street circuit is characterised by barriers close to the racing line and limited overtaking opportunities. Changes made to the third sector in 2023 increased the number of high-speed sections, making the lap smoother and faster than before. Although some straights are present, the track remains defined by numerous braking and traction phases across its 19 corners, allowing modern power units to recover energy throughout the lap.

Marina Bay has a medium-to-high level of surface roughness for a street circuit. Since no resurfacing has taken place, values are expected to be broadly in line with last season, if not slightly higher. Track evolution will be significant over the weekend, while intermittent rainfall typical of the equatorial climate can influence grip levels and alter conditions from one session to the next.

The race is held at night, with track temperatures between 30 and 35 °C. Under these conditions, tyres tend to operate within their working window without particular overheating concerns. Mechanical stress is not especially high, and expected degradation will mainly be linked to the normal performance drop-off of the rear axle during traction phases. Graining and wear are also not expected to become limiting factors in race management.

Strategically, Singapore remains one of the races where a one-stop strategy is the preferred option, also considering time lost in the pit lane and the frequent likelihood of neutralisations. While Hard and Medium are again expected to be the reference compounds for the race, the Soft could receive greater consideration on Sunday from more than one team. The softest compound has shown at Budapest, Monza and Baku that it allows drivers to maintain a strong pace thanks to limited degradation, while offering an advantage in grip and confidence. These characteristics could prove even more valuable at a circuit known for significant track evolution.

Latest-generation cars also appear to make better use of softer compounds, allowing the softer end of the range to be used for longer and more competitive stints than in the past. It would therefore come as no surprise to see the red-sidewalled tyre used in Saturday's Sprint or more extensive C5 use throughout the weekend. Medium and Soft were chosen for the opening part of the race, with 14 drivers starting on the C4 and the remainder on the C5, while the Hard was ruled out because the track was still damp after earlier rain. The C3 then became the preferred compound for the second stint, and almost the entire grid completed a one-stop race, with only three drivers opting for two stops.

This will be the seventeenth edition of the Singapore Grand Prix, held continuously since 2008 with the only interruption caused by the pandemic in 2020 and 2021. Sebastian Vettel leads drivers with five victories and Lewis Hamilton has four, while Mercedes leads constructors with five wins. The podium cap will feature an orchid-inspired design, celebrated in Singapore for thriving in heat, humidity and heavy rainfall. The special edition Pirelli Podium Cap is produced by Pirelli Design and signed by designer Denis Dekovic.

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Tyres Europe has released a position paper urging the European Union to deploy trade defence instruments more strategically and responsively. The paper argues that measures must remain effective after adoption and tackle distortions that shift across countries, companies and value chains.

The bloc's tyre sector relies heavily on capital investment and specialised know-how, supporting more than 70 manufacturing sites, retreading operations included, plus roughly 20 R&D hubs. Of the approximately 398 million tyres fitted across the EU during 2024, close to 40 percent came from outside the Union. Meanwhile, nine European plant closures have been announced over the last two years, putting over 4,400 jobs at risk.

Two recent episodes underscore the gaps. In the passenger car and light truck tyre case involving China, Brussels launched its probe in May 2025, yet definitive duties did not land until 8 July 2026, by which time sourcing had already migrated elsewhere. For truck and bus tyres, the pressure surfaced only after the 2018 measures took hold. China's share of EU27 and UK imports tumbled from 73 percent in 2017 to under 21 percent by 2019, but Thailand and Vietnam together surged from below 3 percent in 2017 to almost 61 percent in the first five months of 2026. Both cases show trade patterns moving faster than Europe's response, whether before or after duties.

The paper presses the European Commission to move sooner, keep measures potent post-adoption and act as one coordinated system. That entails wiring monitoring, industry insight, investigations and enforcement together from the earliest signal, running systematic post-measure tracking and industry dialogue and aligning trade defence with the Foreign Subsidies Regulation, investment screening and procurement. It further recommends starting work now on a supplementary, WTO-compatible answer to systemic distortions.

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Kenda Tires has introduced the KENDA K-SERIES RIPPER, a new tyre aimed at modern trail and all-mountain riders seeking speed, control and confidence across varied terrain. The model combines an aggressive yet fast-rolling tread design with dual-layer compound technology and a durable Trail Casing, positioning it as a versatile option from hardpack trails to technical descents.

The RIPPER is intended to fill the space between lightweight cross-country and downcountry tyres and heavier enduro offerings. According to Kenda, it addresses demand for a tyre that climbs efficiently, corners predictably and remains reassuring when trails become difficult, giving riders a single do-it-all solution.

Its neutral-void tread pattern is designed to balance rolling efficiency with traction. Large, broad-based knobs support braking performance and cornering stability, while the layout aims to deliver predictable handling as conditions change. A dual-layer compound pairs a high-traction trail compound with a fast-rolling base layer, enhancing grip on loose or technical ground while preserving efficiency and durability.

A robust Trail Casing is said to balance protection, durability and ride quality for aggressive trail riding and modern e-MTB use. An optimised 62 mm casing and tread width, a stable casing profile and optimised mould design contribute to confidence at the limit. Kenda describes the result as a long-lasting, high-mileage tyre combining speed, grip and durability for riders unwilling to choose between efficiency and capability.

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The Tire Industry Project (TIP) has appointed Dr Willie Peijnenburg to its external Assurance Group (AG), an independent advisory committee that guides the organisation's research programs.

Dr Peijnenburg serves as Professor of Environmental Toxicology and Biodiversity at Leiden University in the Netherlands and works as a Senior Researcher at the Dutch National Institute for Public Health and the Environment (RIVM).

His academic work covers environmental risk assessment, ecotoxicology, predictive modelling and the behaviour of emerging contaminants in ecosystems. He joins five other independent members on the committee.

"Questions around environmental emissions, chemical safety and the sustainability of mobility systems are becoming increasingly important. I was drawn to TIP’s Assurance Group by the opportunity to contribute to conversations that have real-world relevance. I look forward to working with fellow Assurance Group members to support robust, transparent science and evidence-based decision-making." said Dr Peijnenburg.

The organisation also announced the departure of committee members Dr John Spengler of the Harvard TH Chan School of Public Health and Dr Iseult Lynch of the University of Birmingham, noting their contributions to the research oversight body.

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