Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.
As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”
Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.
As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.
We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.
Air-Free tyres
The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.
Sustainable solutions
This is one of the most popular topics for automotive industry since many years by aiming CO2 emission reduction. The motivations are: increasing pressure from legislation to move to zero CO2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.
EV tyres
Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO2 reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.
The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80% of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.
Artificial Intelligence
One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.
Dynamic Testing
This has been performed by many tyre manufacturers using different test methodologies such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.
As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.
TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)
GitiSport e.GTR2 Pro Claims Guinness World Records Title With 503.17 kmph Run
- By TT News
- November 11, 2026
Giti Tire has secured a Guinness World Records title for the highest speed achieved by electric vehicle tyres, following a run in which its specially engineered GitiSport e.GTR2 Pro tyres reached 503.17 kmph (312.65 mph). The record was set on 1 November 2026 on a specially secured section of the Sheikh Khalifa Bin Zayed International Road (E11) in Abu Dhabi’s Al Dhafra Region, surpassing the previous benchmark of 496.22 kmph set at ATP Papenburg in Germany in September 2025.
The achievement was marked on 6 November 2026 at a ‘Celebration of Speed’ event at Burj Khalifa in Dubai, where Dr Enki Tan, Executive Chairman of Giti Tire Group, received the official Guinness World Records certificate. German professional racing driver Marc Basseng drove the YANGWANG U9 Xtreme during the record-setting attempt.
The GitiSport e.GTR2 Pro resulted from more than three years of collaborative development, engineering innovation and rigorous testing. Designed to withstand the extreme forces of an electric hypercar producing over 3,000 PS, the bespoke tyre features high-strength aramid fibre reinforcement and a specialised racing profile. Giti’s engineers worked closely with YANGWANG and Basseng throughout the programme, refining performance according to vehicle dynamics, aerodynamic changes and driving feedback, and further optimised the tyres for the Abu Dhabi highway conditions with critical technical support.
For Giti Tire, the title reflects the strength of its international research and development network, technical expertise and ability to collaborate with leading manufacturers on demanding projects. With 75 years of tyre manufacturing experience and a presence in more than 130 countries, the company continues advancing engineering capabilities across passenger car, commercial vehicle and high-performance tyres. Its expertise is recognised through extensive Original Equipment partnerships, and lessons from extreme-speed projects contribute to wider development priorities including braking, handling, comfort, efficiency and durability.
Basseng said, “When you're pushing the limits of speed, confidence is everything. Having worked closely with Giti's engineers throughout this journey, I've developed tremendous trust in their expertise, dedication and attention to detail. Knowing that every detail had been carefully tested, checked and prepared gave me the confidence to focus entirely on driving and push beyond what we had previously achieved.”
Dr Tan said, “This will be marked as a true Milestone in Automotive history, going beyond 500kmph in an electric vehicle is an industry game changer. Giti and YANGWANG have together pushed beyond the limits of technology to attain the ‘Highest Speed Achieved by Electric Vehicle Tires’. This achievement is a testament to innovation, dedication and the relentless pursuit of excellence demonstrated by our global research and development teams. We engineer tyres that perform under the most extreme conditions. Beyond setting records, this partnership reinforces our commitment to advancing tyre technology, delivering innovative solutions for the evolving automotive industry and inspiring greater confidence in the Giti brand among vehicle manufacturers and motorists worldwide.”
Tyres Europe Flags Overlap Risk As ELVR Recycled Content Rules Take Shape
- By TT News
- November 11, 2026
Tyres Europe has issued a statement clarifying that recycled content targets under the End-of-Life Vehicles Regulation (ELVR), adopted on 8 July 2026, should apply only to materials expressly covered by the regulation, particularly plastics in vehicles. The organisation argues these targets must not be interpreted as extending to tyres or any material used in their construction. Tyres are bonded composites of rubber compounds, structural textiles and steel cords, and the statement examines each material individually.
On rubber, Article 6(3) of the ELVR explicitly excludes rubber materials used in tyres from plastic recycled content targets. For textiles, Tyres Europe considers those from tyres or other vehicle components to fall outside the scope of plastic recycled content targets, noting that plastics and textiles are regulated under separate legislation with their own definitions even when made from the same base polymer. Steel reinforcement in tyres is explicitly excluded from the delegated act on recycled steel foreseen under Article 6(7).
The organisation warns that bringing tyre materials into the ELVR would create regulatory overlap. Tyres are already a priority product group in the ESPR 2025-2030 working plan, with Ecodesign criteria work ongoing and a Delegated Act foreseen by the end of 2027. Tyres Europe maintains that ESPR is the appropriate tool for assessing recycled content, recyclability, information requirements and other sustainability criteria for all tyre materials. The full statement is available on the Tyres Europe website.
Vredestein Takes Joint Second In Auto Bild's 2026 All-Season Tyre Manufacturer Rankings
- By TT News
- November 11, 2026
Vredestein, a brand of Apollo Tyres Ltd, has been ranked joint second among the best all-season tyre manufacturers in Auto Bild’s 2026 manufacturer rankings. The German automotive publication’s recognition follows several ‘Exemplary’ ratings earned by Vredestein all-season products in independent tests. Auto Bild’s annual manufacturer rankings assess brands across three categories: summer, winter and all-season tyres.
The brand’s all-season heritage dates to 1993, when it launched the Quatrac as the segment was still emerging. In 2019, Vredestein expanded the range with the Quatrac Pro, designed specifically for high-performance vehicles. The Quatrac Pro 2, introduced earlier this year, succeeded the original Pro as the high-performance flagship of the all-season lineup. It carries an ‘A’ rating for wet grip and is offered in sizes for 17- to 24-inch rims.
In Auto Bild’s recent all-season tyre test, the Quatrac Pro 2 achieved the best overall snow performance and the second-shortest wet braking distance, securing second place overall. In a separate Auto Bild Allrad assessment, the tyre was praised for strong snow capability, the shortest wet braking distance and solid results across other wet criteria, earning second place in a highly competitive test. The latest honour adds to other independent recognition, including a ‘Very good’ rating and a price-performance recommendation for the Quatrac in Auto Moto und Sport’s recent test of ten all-season tyres.
Yves Pouliquen, Vice President, Commercial (Europe, Middle East & Africa), Apollo Tyres Ltd, said, “When Vredestein began developing all-season tyres in 1993, the aim was to give drivers confidence in one set of tyres throughout the year. With the Quatrac Pro 2, we have extended that approach to drivers who also expect the precise handling of an ultra-high-performance tyre. We are proud to see our work on this product and our wider all-season portfolio recognised in Auto Bild’s annual ranking.”
Sri Trang Group Showcases Green Rubber Production At Mukdahan Open House
- By TT News
- November 07, 2026
Sri Trang Group has reiterated its dedication to developing the natural rubber sector while protecting the environment and assisting nearby communities. The company recently held the second edition of its 2026 ‘One Sri Trang, One Environment’ initiative at Rubberland Products Company Limited's Mukdahan Branch. Worayan Bunnarat, Governor of Mukdahan, headed a delegation of senior provincial officials from the Provincial Industry, Labour and Public Health Offices. Community leaders and partner networks also participated to learn about the factory's responsible management approach.
Welcoming the delegation were Chalermpop Khanjan, Executive Director of Sri Trang Agro-Industry Public Company Limited, and Mustopa Longsaman, Factory Manager of the Mukdahan branch. A symbolic tree-watering ceremony opened proceedings, underscoring a collective commitment to environmental stewardship. Attendees then explored an exhibition displaying natural rubber innovations spanning the supply chain, from traceability systems to programmes enhancing local quality of life. A standout initiative converts discarded plastic bottles into eco-friendly brooms, creating income for residents. The exhibition also recognised collaborative efforts, backed by provincial authorities, that enabled the branch's TO BE NUMBER ONE Club to attain national distinction as a ‘Silver-Level Model Workplace, Year 1’.
Visitors witnessed production processes directly, with particular attention to odour prevention and control at the source. Measures include a fully enclosed raw material storage building, ozone-based air treatment and a biofilter system for reducing odours. The Mukdahan facility has further refined its environmental monitoring through E-Nose intelligent electronic nose technology, which identifies odours and evaluates their dispersion in real time while allowing continuous data sharing with local communities. Alongside this, the V-Pass Smart Receive digital system screens raw material transport vehicles from the outset, helping avert rubber serum leakage along transportation routes.
Sri Trang Group is confident the event will reinforce trust between the factory and neighbouring communities through transparent disclosure of its operational practices. The Group continues to pursue the facility's progression towards ‘green factory’ status and remains committed to stable, sustainable growth in partnership with rubber farmers, local communities and the environment.
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