Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

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Pirelli has confirmed the tyre compound options for the Miami Grand Prix, with teams receiving the three softest mixtures: C3, C4 and C5. The first United States race of the Formula 1 season takes place next weekend in Florida following a lengthy break caused by the cancellation of the Bahrain and Saudi Arabian Grands Prix. The championship resumes on a street circuit built around the Hard Rock Stadium, featuring a 5.412-kilometre layout over 57 laps.

The Miami International Autodrome presents 19 corners and three long straights on asphalt resurfaced in 2023. The track surface has low roughness and gains grip as the weekend progresses. A notable characteristic observed last year was the circuit’s ability to dry very quickly, demonstrated during the Sprint when drivers switched from intermediates to slicks despite heavy rain before the start.

Fewer uncertainties are expected in race strategy due to historically limited tyre degradation in Miami, allowing drivers to extend stints and complete the Grand Prix with only a single pit stop. Neutralisations remain a factor on Sunday, as precision is crucial on any street circuit. Last year’s victory by Oscar Piastri followed a straightforward approach, with drivers splitting between Medium and Hard compounds before a mid-distance pit window.

Of the four editions held around the Dolphins’ stadium, half have been won by Max Verstappen, while McLaren drivers have shared the last two victories. Lando Norris won in 2024 followed by Piastri in 2025, though neither McLaren driver has ever secured pole position at this event. Verstappen has two poles, with the others taken by Charles Leclerc and Sergio Perez.

The entire Miami weekend operates under the Pirelli banner, as all support categories are supplied by the Italian company. The second round of Formula 2 has been relocated to Florida, joined by the McLaren Trophy North America and the Porsche Carrera Cup North America. The latter series now receives Pirelli’s P Zero DHG compound introduced last season.

The Miami podium cap, designed by Denis Dekovic for Pirelli Design, draws inspiration from a sea predator with grey shades resembling shark skin. The animal is also referenced by visor stickers depicting jaws or body. The special edition cap is already available for purchase online.

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Comerio Ercole recently attended three major international trade fairs, namely the Indian Rubber Expo, Chinaplas and Techtextil. These events allowed the company to present its calendering solutions while reconnecting with longstanding partners and new potential clients across various markets. The strong interest recorded at each fair facilitated valuable discussions and provided clear insights into current industry trends and evolving customer requirements.

A significant achievement during this period was receiving the Industry Pioneer Award at Chinaplas, jointly presented by Adsale Plastics Network and the fair organisers. This recognition was granted specifically for Comerio Ercole’s calendering lines designed for PVC film, honouring the company’s innovation, technical expertise and ongoing technological development.

On 15 April 2026, during National Made in Italy Day in Rome, the Italian Ministry of Enterprises and Made in Italy officially recognised 1,000 Historical Brands of National Interest. As a proud member of this exclusive registry, Comerio Ercole participated in the institutional event, reaffirming its role in strengthening the global reputation of Made in Italy. The company stands as a testament to how tradition and Italian heritage can seamlessly integrate with the demands of today’s market.

Beyond its industrial and commercial activities, Comerio Ercole has demonstrated a broader commitment to social responsibility and sustainable innovation. It donated 10 mountain bikes to the LIUC University Residence in Castellanza to support student mobility and encourage an eco-friendly lifestyle. Furthermore, the company received a national award at the 13th edition of the Premio Impresa Ambiente in the category ‘Best Process/Technology for Sustainable Development’ for its LOGOS devulcanisation system, which transforms rubber waste and end-of-life tyres into recycled compounds comparable to virgin materials while reducing emissions. This recognition affirms that industrial excellence and environmental responsibility can advance together.

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Tegeta Green Planet recently visited the Georgian-American School in Batumi to mark Earth Day, where a presentation on specific waste management was held for fifth and sixth grade students. The meeting was conducted in an interactive format and included a variety of activities, enabling students to better understand environmental responsibility and the importance of proper waste handling.

Students actively participated in discussions, answered questions and engaged in practical tasks, gaining knowledge they can apply in everyday life about treating the environment responsibly and transforming waste into a resource. At the end of the activity, participants received certificates and symbolic gifts for their engagement, which further boosted their motivation and positive experience.

Established under the corporate social responsibility framework of Tegeta Holding, Tegeta Green Planet aims to raise environmental awareness in society and encourage sustainable behaviour. The organisation’s team actively collaborates with educational institutions by visiting schools and delivering informative presentations, interactive activities and engaging games that help students understand environmental protection through practical examples.

The main goal of the initiative is to raise environmental awareness among the younger generation and develop skills that will help them become more responsible citizens in the future. This activity is part of a broader educational campaign through which Tegeta Green Planet will gradually visit schools across different regions of Georgia.

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The Automotive Tyre Manufacturers’ Association (ATMA) has called on the Government of India to introduce customs duty relief on critical raw materials due to supply chain instability from the West Asia crisis. ATMA acknowledged the government’s temporary duty exemption on synthetic rubber and certain resins until June 2026 as a constructive step.

Despite this, ATMA noted that inputs like tyre cord fabric, bead wire, steel cord, carbon black, processing oils and petrochemical chemicals still attract high import duties during price volatility and supply constraints. Crude-linked inputs account for up to 70 percent of raw material costs, with volatile crude prices and stressed shipping routes raising costs, delaying shipments and increasing freight and insurance premiums.

ATMA also highlighted bead wire shortages caused by domestic industrial gas and LPG issues, requesting a temporary waiver from Quality Control Order requirements for imports. The association sought sulphur supplies for tyre manufacturers and urged refineries to sustain process oils while shifting towards high-value materials like Neodymium Polybutadiene Rubber.

ATMA warned that raw material disruptions could affect farm and logistics tyre supplies. The association reaffirmed support for Make in India and self-reliance, stressing continued government-industry dialogue to protect original equipment manufacturers, transporters, farmers and consumers.

Arun Mammen, Chairman, ATMA, said, "We appreciate the Government’s timely support. However, given continued global uncertainties, extending duty relief to other critical raw materials is essential to maintain production stability and cost competitiveness."

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