Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

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Michelin has issued guidance for motorcyclists as autumn brings cooler starts and slicker roads, with the tyre maker urging riders to adapt both their machines and their habits to the shifting season. Sabrina Sabel, a product technician for motorcycle tyres at Michelin and a seasoned racing rider, outlined measures covering pressure checks, compound behaviour, tread design and off-season storage.

Falling temperatures and unpredictable surfaces alter how a bike responds, making the tyre’s rubber blend and groove pattern central to preserving grip and stability. According to Michelin, riders should verify tyre pressures on a regular basis and adhere strictly to the figures supplied by the motorcycle manufacturer, particularly before any extended journey.

Sabrina Sabel, Product Technician for motorcycle tyres at Michelin

Modern touring rubber is generally formulated to deliver dependable grip from the outset, so deliberately warming tyres is unnecessary for most riders in ordinary autumn conditions. Compounds rich in silica help a tyre generate traction quickly when temperatures drop while also aiding performance on wet asphalt. Sabel noted that she rides gently for the opening kilometres, letting the tyres warm evenly through smooth braking and acceleration with the bike held upright, avoiding undue stress on the rubber.

Cold grip refers to a tyre’s capacity to hold the road at lower temperatures, a quality shaped by its compound, which may combine silica with other ingredients to balance traction, longevity and wet-weather ability. Touring tyres typically cover a wide operating range, whereas sport tyres favour higher-temperature performance, meaning riders should consider their fitted rubber and temper their style accordingly on chilly days.

Wet conditions make tread design vital for keeping rubber in contact with the road. Grooves and channels clear water from the contact patch, so adequate tread depth matters as seasons shift. Michelin’s Road 6 employs Water-Evergrip Technology, whose progressively opening sipes maintain water evacuation as the tyre wears, supporting consistent wet performance. The M+S marking indicates mud and snow suitability, relevant for adventure riders in mountainous regions; the Anakee Adventure 2’s pattern displaces mud and water while aiding braking and cornering feedback. The best choice depends on the bike, riding style, routes and personal preference.

For those storing a motorcycle, tyre care continues after the riding season ends. Michelin advises checking pressures before storage, periodically shifting the bike to prevent prolonged pressure on one section, and keeping tyres in a cool, dry, well-ventilated place away from sunlight, UV light, heat and chemicals such as petrol and solvents. For extended storage, manufacturer guidance on pressures and positioning should always be followed.

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ARLANXEO’s Changzhou EPDM facility in China has reached a cumulative production milestone of surpassing the one-million-tonne mark. The plant began operations in 2015 with a nameplate capacity of 160,000 metric tonnes per year and has steadily enhanced its manufacturing capabilities to serve evolving demand in the automotive, construction, infrastructure and industrial sectors.

The achievement stems from employee dedication and expertise, alongside the trust of customers and partners, and underscores ARLANXEO’s commitment to supplying high-quality Keltan EPDM solutions throughout China, Asia and globally. The company expressed appreciation to all contributors and said it looks forward to building on this foundation to create further value for customers and partners in the years ahead.

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Hankook Tire has signed on as an official partner of the Gulf Cup 2026, set to be held in Jeddah, Saudi Arabia, from 23 September to 6 October. The company serves as the tournament's exclusive official tyre brand partner, marking an expansion of its Middle East sports involvement from clubs and leagues to a national-team competition.

The 27th edition of the tournament is organised by the Arab Gulf Cup Football Federation (AGCFF) and features eight national teams from Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Bahrain, Oman, Iraq and Yemen. Fifteen matches will take place across two Jeddah venues: King Abdullah Sports City Stadium and Prince Abdullah Al Faisal Stadium.

During the event, Hankook Tire will promote its unified global brand through media backdrops, LED advertising and giant screens before, during and after matches. The company will also pursue fan engagement via social media initiatives and interactive promotional activities, broadening its brand touchpoints across the GCC region.

Jongwoo Kim, Head of Hankook Tire & Technology's Middle East and Asia Division, said, "Our partnership with the Gulf Cup will provide an opportunity to broaden Hankook Tire's brand touchpoints across the GCC, expanding our sports marketing from club- and league-level partnerships to a tournament featuring national teams. Through sports marketing that resonates with local fans, we aim to strengthen Hankook Tire's brand presence across the Middle East."

Jassim Sultan Al Rumaihi, Secretary-General, Gulf Football Federation, said, "This partnership reflects mutual trust and a shared vision to further develop the Gulf Cup and strengthen its presence among fans and across the media landscape. It also demonstrates the Gulf Football Federation's commitment to attracting leading brands with an influential presence and an established position in the region, contributing to expanding the strategic partnership horizons of the tournament and enhancing its value across various levels.

“We are delighted to welcome Hankook Tire & Technology to the partnership family of 'Khaleeji Al Diyar Al Arabiya 27'. The company represents a globally recognised brand with an international presence and extensive experience in supporting sports and major events. We view this partnership as a valuable addition to the tournament's journey and as a strong contribution to our efforts to deliver an exceptional edition that reflects the stature and rich heritage of the Gulf Cup while further enhancing its broad commercial and fan appeal."

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Lion Elastomers has named Intertex World Resources, Inc. as the sole distributor of its Royalene EPDM, SBR and NBR in North America, effective 15 September 2026. These products are manufactured at Lion's Geismar, Louisiana, and Port Neches, Texas, facilities. Following a thorough distribution analysis, Lion chose Intertex based on the company's decades of rubber sales expertise, enduring customer relationships and coverage spanning United States, Mexico and Canada.

George Panagopoulos, Vice President of Sales & Marketing, Lion Elastomers, said, "Intertex knows the rubber market well, and their customers stay with them. Both companies want to win in the marketplace by delivering real value to customers. That is what this partnership is built to do."

Stan Rybalov, President & CEO, Intertex World Resources, Inc., said, “We are excited to partner with Lion Elastomers as the exclusive distributor of Royalene EPDM, SBR and NBR products throughout North America. Lion’s strong portfolio of domestically manufactured rubber products, combined with Intertex’s extensive market knowledge, customer relationships and distribution capabilities, creates a tremendous opportunity to bring additional value to our customers. We look forward to offering a reliable domestic source of EPDM, SBR and NBR, complemented by Intertex’s existing portfolio of carbon black, process oils and other rubber products.

“Our goal has always been to make it easier for our customers to source the materials they need while providing dependable supply, competitive value and exceptional service. This partnership with Lion Elastomers strengthens that commitment and gives our customers access to an even broader range of high-quality rubber products across the US, Mexico and Canada.”

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