Last year, Oxford Dictionaries declared that “Unprecedented” is the word of year that chosen by the famous English language experts to sum up the preceding 12 months. It’s been more than a year since the pandemic changed the way we live and work, and nothing feels more important than staying connected to our communities. Tyre industry is no exception.

As we all know, the automotive society is changing at rapid pace world-wide due to various factors such as new customer trends, growth of middle class and new mobility concepts. The performance requirements of tyres continue to rise ever higher, meaning that even further advancement in tyre technology as well as fighting with complex issues are now our new normal. The requirements of tyre performance parameters are much greater than past therefore now we work with “octagon,” instead of historically used “triangle.”

Today, we are talking about “Desired performance” instead of “Prioritised performance” which covers all required factors as well as sustainable green product concept. As we all know, many tyre manufacturers have announced their aggressive plans to have “carbon-neutral” products and aimed to adopt renewable materials and sustainable solutions.

As noted earlier, there are also additional challenges facing mobility and there are many new topics. In this article as TIC, we focused some of the hot topics to be involved by tyre companies. The below topics will force fundamental changes and our industry is going to be more complex. We need to understand those which would affect market dynamics, breakthrough developments and mobility revolutions.

We believe that a holistic approach is needed to see the future as well as new opportunities and treats. TIC-Tire Industry Consulting’s recommendations are given for some of the important areas, which should be involved by tyre manufacturers in order to continue their business.

Air-Free tyres

The airless concept tyre is one of the initiatives aimed towards many tyre manufacture’s long-term vision of the use of sustainable materials. Many of tyre manufacturers revealed their second or third generation air free technologies by featuring improved load-bearing capabilities, driving performance and environmental design. However, there are a lot of works to be made before air free tyres available for customers. Anyone looking for the future of tyre industry needs to involve Air Free tyre technology. Although it is very hard to estimate, we believe CAGR would be reached 3-4% within ten years globally.

Sustainable solutions

This is one of the most popular topics for automotive industry since many years by aiming CO₂ emission reduction. The motivations are: increasing pressure from legislation to move to zero CO_2, EV sales booming in many countries and consumers are increasingly seeking to buy from environmentally responsible companies. Main players have announced very challenging targets to use all-sustainable materials by 2030 and 2050. Tyre industry has to follow this path and needs to do fundamental changes regarding all processes such as R&D, supply chain and others. We believe that tyre industry should implement multiple technological innovations for sustainable solutions by working with their suppliers. In order to keep the competition, tyre manufacturers should: have a Science Based Target (SBT) for sustainability, engage with suppliers for joint activities and improve R&D activities regarding new materials, new designs and higher the usage of recycled materials.

EV tyres

Global automotive sector is responsible for 15% of global GHG emission and Paris agreement targeted to have “zero” GHG emission by 2050 to limit global warming. This is a very challenging target ever seen that committed by all countries. Private sector is co-responsible for implementation and rapid fleet electrification is one of the on-going solution items. OEMs have set the pace for CO₂ reduction and tyre manufacturers should have the EV tyre that meets “desired performance” as a sustainable green product.

The best example would be Germany , that aims to have 14M electric cars in 2030 by having almost 30% share of total car and electric passenger car new sales would reach to 75-80%  of total cars sale in 2030. Those figures show how big opportunity is exist for EV tyre manufacturers for OE and replacement markets. In that respect, we should continue to improve New Product Development (NPD) process even harder by expanding R&D efforts.

Artificial Intelligence

One of the important breakthrough innovations is AI and now widely use in all industries. We have seen many new applications by using AI in tyre industry too. Some of the areas would be sensor adoptions, prediction of compound physical properties, data mining in production processes and performance predictions during service time such a wear life and others. As TIC, we see AI as a “white space” for tyre manufactures that needs special skills as well as knowledge to adapt AI to existing systems.

Dynamic Testing

This has been performed by many tyre manufacturers using different test methodologies  such as component level, Hil (Hardware-in-the-Loop), ViL (Vehicle-in-the-Loop) test during the development and test & verification states of the product. In addition to those currently available test technologies, there are new developments in testing, such as dynamic driving simulators, in other words DiL (Driver-in-the-Loop). This technology enables tyre manufacturer to test and verify their next-generation tyre designs in virtual environment using the vehicle digital twin, which replicates the actual vehicle including vehicle driving dynamics, with real driver interaction. The DiL will improve the development process and create new opportunities for tyre manufacturers as preferred one. TIC believes in “Speed to market with right solutions and innovation,” and ready to support you. Design & development process duration is getting more and more crucial and all manufacturers are trying to reduce it by using modern simulation and testing technics. We recommend adopting Virtual technology in order to provide the best service to your customers.

As a conclusion, tyre industry is facing a lot of challenges and having very dynamic competition, in that respect the tyre technology and tyre knowledge will be extremely important to compete in the future, more than at any time in the past.

TIC Subject Matter Experts (SMEs) have vast hands-on experiences for above topics and ready to support your activities. We provide specialised technical solutions for challenges and TIC guarantees a high standard of professional-ethical principles that we have kept and developed for years. (TT)

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In a significant move to reinforce their strategic partnership, ZC Rubber recently hosted a delegation from International Tyres, the exclusive UK distributor for its WESTLAKE tyre brand, at its Hangzhou headquarters. The visit, which included Managing Director Andy Jackson and Commercial Director Richard Allen, was centred on a mutual dedication to providing superior product quality, reliable supply chains and excellent service for commercial vehicle operators in the United Kingdom. The itinerary provided a comprehensive look into ZC Rubber's operations, beginning with a corporate showroom that detailed the company's brand history, global presence and future innovation strategies, including its sustainability efforts.

The tour then progressed to two key manufacturing facilities. The first was the Future Factory for passenger car tyres, where the delegation observed highly automated production lines. This facility demonstrated a commitment to smart manufacturing through real-time quality monitoring, end-to-end traceability and automated logistics, all designed to ensure consistent product quality while improving environmental efficiency. The second site visited was the Zhongce Qingquan TBR plant, which specialises in all-steel truck and bus radial tyres. Here, the guests witnessed the entire production process, from initial material mixing to final inspection.

The tour emphasised robust construction techniques, precise engineering and stringent quality checks that contribute to the tyre's durability and potential for retreading. This collaborative visit has set a strong foundation for the two companies to continue aligning on product availability and responsive support, ensuring that UK fleets receive dependable performance and value from WESTLAKE tyres across various demanding applications.

Leo Liao, European Sales Director of ZC Rubber International Business, said, “International Tyres is a trusted partner, and visits like this ensure we stay closely aligned with the expectations of UK customers.”

Andy Jackson, Managing Director, International Tyres, said, “We appreciated the open access to ZC Rubber’s teams and facilities. Seeing the manufacturing and quality processes behind WESTLAKE strengthens our confidence in the product and our ability to support fleets across the UK.”

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The Vredestein Wintrac Pro+ has earned a notable third-place ranking with an 'Exemplary' rating in a major test of high-performance winter tyres conducted by Auto Bild Allrad. The German magazine’s rigorous assessment involved 12 different tyre models in size 215/55 R 17, putting them through a demanding series of tests on specialised tracks in Finland and Germany. These trials – performed with a Volkswagen T-Roc as the primary test vehicle – were designed to evaluate safety and performance across the most challenging winter conditions, from icy and snow-covered roads to wet surfaces.

Testers praised the tyre for its exemplary balance and specifically highlighted its outstanding wet grip and traction. They described its performance as confident and well-rounded, noting its ability to deliver consistent grip and precise steering control even in highly demanding scenarios. This performance profile confirms the tyre's design and engineering purpose as an ideal choice for modern high-performance vehicles.

The Wintrac Pro+ is the latest flagship winter tyre from Vredestein, a brand with a heritage of winter innovation spanning more than half a century. Its advanced technology includes a high-silica tread compound and an optimised directional pattern. This combination is engineered to provide exceptional braking and handling on snow, slush and ice while also contributing to reduced rolling resistance for improved fuel efficiency.

To accommodate a wide array of vehicles, the tyre is available in over 120 different sizes fitting rims from 17 to 22 inches. The majority of these variants carry a ‘Y’ speed rating, meaning they are certified for speeds up to 300 kmph. Furthermore, every tyre in the range carries the Three Peak Mountain Snowflake symbol, certifying that it meets strict European regulatory standards for severe snow service.

Daniele Lorenzetti, Chief Technology Officer, Apollo Tyres Ltd, said, “The Vredestein Pro+ is a premium winter tyre designed specifically for high-performance cars and SUVs, including the latest generation of performance-oriented electric vehicles. With this segment continuing to grow rapidly, it’s significant that Auto Bild Allrad has once again endorsed the competitiveness of our products. The Wintrac Pro+ combines exceptional winter capability with the refinement and confidence expected by today’s drivers.”

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Bridgestone is set to redefine high-performance motorcycling with the 2026 introduction of its track-exclusive RACING BATTLAX V03 tyre in Europe and North America. This premium offering is engineered for a broad spectrum of riders, from dedicated amateurs to professional competitors, who demand exceptional speed and the ultimate in grip from their equipment.

The V03’s development is deeply rooted in Bridgestone’s proven success in elite global racing, such as a five-year winning streak in the FIM Endurance World Championship. This racing heritage directly informs the tyre's advanced technology, including a completely new front and rear profile that enlarges the contact patch with the track. This redesign, combined with novel compounds and sophisticated production methods, results in what Bridgestone describes as the most significant grip in the history of its BATTLAX line. When benchmarked against its predecessor, the V02, the V03's SOFT compound demonstrates a measurable 1.3 percent reduction in lap times, all while maintaining consistent performance over multiple laps.

A landmark innovation for this model is the introduction of a dedicated rear SPRINT spec. This variant is specifically formulated to deliver the absolute peak grip for shorter race formats. By concentrating its compound technology on immediate, maximum performance, the SPRINT spec achieves an even more substantial lap time improvement of 1.9 percent over the previous generation. This provides riders with a strategic choice, allowing them to select a tyre optimised for either endurance or all-out sprint racing conditions.

As the new flagship of Bridgestone's motorcycle racing portfolio, the RACING BATTLAX V03 embodies the company's philosophy of using motorsports as a dynamic laboratory. The technologies perfected in this track-focused tyre are intended to ultimately influence the development of future commercial products, marking a new era where cutting-edge racing innovation directly fuels advancements for all riders.

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In a landmark event for the United Kingdom's agricultural sector, Trelleborg Tires successfully hosted the inaugural UK edition of its Tractor Driver of the Year competition. The prestigious grounds of Prestwold Hall in Leicestershire provided the setting on 16 October 2025 for a gathering of the nation's most skilled operators. These drivers were put through a rigorous practical examination of their abilities, facing a circuit of demanding stations that evaluated their agility, pinpoint accuracy and overall vehicle command.

The contest, which ran throughout the day, required competitors to master a suite of complex manoeuvres. Each task was engineered to push the limits of their expertise using a fleet of Valtra tractors equipped specifically with Trelleborg’s TM1000 ProgressiveTraction and TM1060 tyres. After an intense series of trials, Mitchell Oldershaw emerged victorious, securing the coveted title of Tractor Driver of the Year UK 2025. His winning run, a remarkable feat of precision and speed completed in just eight minutes and forty-nine seconds, earned him the grand prize of an Everyman Racing Platinum Package. The successful execution of the event was supported by technical collaborations with Valtra and Chandlers FE Ltd, which supplied the necessary machinery and trailers.

This UK debut represents a significant international expansion for the competition, which has long been a cornerstone event for farming professionals in Italy. Trelleborg Tires has demonstrated a clear commitment to fostering a hands-on community for the agricultural sector, creating dynamic platforms where operators can directly engage with advanced tyre technology. By translating technical innovation into tangible on-ground performance, the company continues to underscore the critical relationship between superior tyre engineering and enhanced productivity in modern farming. The event’s success paves the way for future gatherings that celebrate skill, technology and community spirit.

Celebrating his victory, Oldershaw said, “A big thank you to everyone for organising such a great event. It’s been a fantastic day – I came for the fun and didn’t expect to win! I’m already looking forward to coming back next year to defend the title!”

Hawra Hussain, Marketing Manager UK & ROI at Yokohama TWS, said, “Tractor Driver of the Year is all about putting farmers’ skills to the test and showcasing real performance in the field. Every detail of this event – from the venue to each challenge – was designed to create an authentic and rewarding experience. Connecting directly with farmers helps us understand their real-world needs and lets them see our tyres in action, demonstrating the superior traction and durability that drive high productivity every day.”

Seth Bradford, Sales Support Manager for UK & Ireland at Valtra, said, “This event has been a great opportunity to meet the agricultural community and strengthen our collaboration with Trelleborg Tires. We work together, as we offer extensive range of Trelleborg VF tyres that work seamlessly with our factory-fitted central tyre inflation system. This integrated approach enhances customisation and maximises performance and comfort in the field.”

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